Creative HEAD February 2020

£4.50 FEBRUARY 2020

In print•online•everywhere!

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Let’s GET it started A COMPLETE NEW LOOK, NEW ON-TREND PRODUCTS, INNOVATIVE TECHNOLOGY AND REWORKED SUSTAINABLE PACKAGING. THIS IS PLANET F – THE WORLD ACCORDING TO FUDGE PROFESSIONAL

FUDGE UP THE RULES OF STYLING TO BUILD UPON ITS ALREADY ICONIC REPUTATION, FUDGE professional HERALDS A SHAKE UP IN STYLING LIKE YOU’VE NEVER SEEN BEFORE. EVER SINCE 1991 FUDGE PROFESSIONAL HAS BEEN REWORKING THE RULES OF STYLING. NOW, ITS MISSION IS TO OFFER A COMPREHENSIVE RANGE OF UNIQUE AND ON-

TREND PRODUCTS THAT SUPPORT THE NEEDS OF THE SALON pROFESSIONAL. NEW PRODUCTS PACKED WITH INNOVATIVE TECHNOLOGY TO GIVE EVEN GREATER STYLING OPTIONS IN THE SALON AND AT HOME, WHILE THE OUTSIDE EMBODIES A COMPLETEly NEW LOOK and MORE SUSTAINABLE PACKAGING.

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PLANET F IN A FLASH DESIGN DETAIL – now modern and eye-catching with a signature holographic finish in line with the care portfolio PLASTIC PROMISE – 76 per cent of the new range contains recycled plastic and by 2025 Fudge Professional will be using 25 per cent less plastic with 100 per cent of its products in reusable, recyclable or compostable plastic packaging SKINCARE MEETS HAIRCARE – new styling products contain hydrating hyaluronic acid to deliver the most moisture-heavy yet lightweight finish CURL REVOLUTION – the natural hair movement has influenced new product development to offer greater control, protection and hydration to all types of curls INNOVATIVE TECHNOLOGY – purposedesigned formulas to care for hair and give longer-lasting styling power

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CELEBRATE GOOD HAIR, COME ON!

MEET THE GAME-CHANGING, SCIENCE-SAVVY PRODUC TS ADDED TO FUDGE PROFESSIONAL’S PREP, SCULPT AND FINISH LINES. PACKED WITH INNOVATIVE TECHNOLOGY, THE SE HARD-WORKERS WILL REVOLUTIONISE YOUR KIT BAG

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LIFE AND SOUL O

JONATHAN ANDREW, FUDGE PROFESSIONAL GLOBAL BRAN RESEARCH AND DEVELOPMENT TEAM TO CREATE THE HARDE

BRAND HAS EVER SEEN. WHICH WILL B

THE TECH SPEC FLEXI FIBRE Blend of polymers which form a transparent and flexible film around each strand to offer strong and remouldable hold CLIMATE-CONTROL Protects against humidity and controls frizz for all-day protection WEATHER-SHIELD A protective shield for each hair strand to give frizz control and humidity resistance SHINE-LOCK Conditioning agent that envelops, smooths and secures cuticles to ensure high-shine and softness CURL CONTROL Hydrates, defines, reduces frizz and locks all types of curls in place HYALURONIC ACID Moisturises from within the cuticle and shields each strand to hydrate, control frizz and lock in shine

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PREP

BLOW DRY AQUA PRIMER The essential first step for the ultimate, long-lasting blow-dry, this lightweight liquid works as a virtual umbrella for the hair.

First, protecting from heat up to 230°C, it contains HYALURONIC ACID and Fudge Professional’s WEATHER-SHIELD TECHNOLOGY to deliver all-day humidity resistance and frizz control, improved softness, smoothness and visible shine.

JONATHAN SAYS: “Blow Dry Aqua Primer is so versatile!

We were inspired by waterbased make-up to provide lightweight moisture without weighing the hair down”

PREP

CURL REVOLUTION MIST For curly boys and girls everywhere, this weightless dew defines everything from waves to curls and spirals to revolutionise the look and feel of curls. Packed with WEATHER-SHIELD TECHNOLOGY to protect against frizz and humidity, it quenches curls’ thirst for moisture and creates beautiful definition, natural volume and texture with a healthy-looking shine. No stickiness, no heaviness and no crispy crunch.

“Psst, this isn’t just for girls – guys need to get involved! Spray all over hair and scrunch it dry”

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AL BRAND AMBASSADOR, WORKED CLOSELY WITH THE E HARDEST-WORKING NEW PRODUCTS THE FASHION-LED H WILL BE YOUR NEW FAVOURITE?

FINISH

Mix up shorter styles with this medium-hold clay, enriched with FLEXI FIBRE technology to give movement and texture with a longlasting matte finish. Enhanced with CLIMATE-CONTROL shield to provide all-day humidity protection, its lightweight consistency makes it ideal for finer hair types.

JONATHAN SAYS: “Matte Hed Mouldable is great for guys who have longer hair as it gives all the benefits of a matte finish but is soft enough to be reworked and styled throughout the day”

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HYALURONIC ACID – WHAT IS IT?

A saviour in skincare for its hydrating properties, hya luronic acid is a magnet for mo isture. One gram of the stuff can hol d up to six litres of water. Crazy, huh ? Added to skincare and haircare it has the ability to help textur e and dryness

SCULPT

MATTE HED MOULDABLE

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L OF THE PARTY AQUA SHINE SERUM The ultimate weightless, smoothing, glossing finish for every style. Smooth through hair to create a virtual umbrella of protection with WEATHER-SHIELD TECHNOLOGY that delivers all-day humidity resistance and frizz control. Infused with HYALURONIC ACID and SHINE-LOCK technology to envelop each strand, this smooths down cuticles for your best ever smoothness and long-lasting shine.

“For amazing shine put a couple of drops in your hand and work it through from the underneath to the top of the head on wet or dry hair”

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Planet F to the rescue FUDGE PROFESSIONAL HAS PLEDGED A ‘PLASTIC PROMISE’ TO USE 25 PER CENT LESS PLASTIC BY 2025. HERE’S HOW IT’S GONNA HAPPEN

, Fudge Professional knew that in order to reduce its carbon footprint all across ng packagi its to made be to needed revisions fundamental product lines. With this at the forefront of the renovation, the fashionfavourite brand has made radical improvements, pushing forward with its ‘Plastic Promise’ to completely revamp its iconic jar. per Sculpt Shaper packaging is now 100 per cent recyclable, uses 30 your cent less plastic and features a stylist-savvy flip lid. In fact, all of favourite Fudge Professional products in bottles and jars now contain life post-consumer resin (PCR), which means it’s been given a new – (PIR) resin ustrial post-ind and er, consum the by used after being g a blend of recycled resins from industrial waste. That’s not forgettin all are which arsenal, the cans in Fudge Professional’s impressive completely recyclable. Fudge Professional has already ensured 76 per cent of its styling product components can now be completely recycled and it’s working towards 100 per cent.

FUDGE PROFESSIONAL’S PLASTIC PROMISE By 2025 Fudge Professional will use: ● 25 per cent less plastic ● 30 per cent recycled content in all plastic packaging ● 100 per cent of its products in reusable, recyclable or compostable plastic

MAKE A DIFFERENCE TO YOUR CLIENTS’ STYLES, YOUR SALON’S RETAIL BUSINESS AND THE WORLD AROUND YOU – JOIN THE PLANET F PARTY NOW. CALL 0161 968 4040 OR VISIT FUDGEPROFESSIONAL.COM @fudgehair

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@FUDGEHAIR #FUDGETHERULES #PlanetF

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Pre-Raphaelite beauty touched by darkness; ‘Prosepine’ by Marina Roy explores wild texture, undulating shapes and quirky placement

The awards, the follower counts and the show-stopping events! Delve into the history of Creative HEAD as we chart a timeline of our 20-year existence

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We’re tackling colour conundrums at PAINT online. February sees Wella Professionals Passionista Clayde Baumann battle bad balayage

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Big salon names, smart business ideas.

We’ve got two days brimming with invaluable know-how lined up, so get your tickets now for Salon Smart 2020

@creativeheadmag

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Find us on

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and

at Paul Mitchell UK

10/01/2020 10:18

Forty years ago, it all started with two friends and a dream.

John Paul DeJoria and Paul Mitchell, with just $700 in their pockets, started a company that would support the success of hairdressers and provide salon-quality products at an affordable price. Four decades later this is still the enduring promise that we make to the professional industry.

“Our goal has always been to provide hairdressers with the best products and education, and we’re constantly finding new ways to achieve it.”

-John Paul DeJoria

Available exclusively from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011

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10/01/2020 10:19

The L’Oréal Colour Trophy is the longest running live hairdressing competition in the world.

Celebrating 65 years, we are dedicated to all that is great in our industry – the artistry, the mastery and most importantly YOUR talent.

Now 111 years old, L’Oréal Professionnel was founded on professional hair colour, advancing the boundaries of breakthrough innovation and pushing the industry forward.

The L’Oréal Colour Trophy invites you to make your mark in 2020 by entering this historic year of the competition.

This is history in colour.

This is your life in colour.

ENTER NOW ONLINE* LOREALCOLOURTROPHY.COM Deadline for entries: 24th February 2020, 5pm Make sure you consult the rules within the competition Terms and Conditions!

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team (except for the College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all categories. Entries must be uploaded onto www.lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products, entry photos must be in colour and no more than one year old. Winning team (or individual in the case of the College Award category) receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category.

See www.lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

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@LOREALPRO #LCT20 #LOREALPROUK

Image: UK Grand Final 2019 Hair by: Jo Cree Brown, Creative Director, Special Projects for Trevor Sorbie International

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Editor’s letter

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I HAVE A confession: I’m really nosy (although I prefer the label ‘curious’). As a child, I loved to watch Loyd Grossman go Through the Keyhole on TV, leading us across the shag pile and through the chintz of ’80s celebrity homes, and I’m no different now when I hear of new salons opening. I want to get right in there and see what they’ve done, enjoy the little unique touches (check out the wine cellar in a mechanics pit on page 20 for example!) and get a proper vibe from all the choices taken. A location and its design has such an effect on everyone through the door, so these are decisions that should never be taken lightly. Hear how Most Wanted Best New Boutique Salon douce makes the most of its compact aluminium Airstreams (on p36 – truly illustrating that size does not matter) before perusing interiors advice from the salon design experts (p54). Living walls? Industrial concrete? Communal tables carved from giant tree trunks? Choose your salon’s aesthetic carefully, but just ensure you make it individual and welcoming to tempt people in from your competitors…

Next month is a BIG one!

On 1 March, our Most Wanted and The It List competitions open for 2020 entries. Got your eye on a trophy? Sign up at creativeheadmag.com/ newsletter for MWIT20 updates. Business networking returns to London on 29-30 March in the shape of Salon Smart – and progress is on the agenda. Head to pages 42-47 for more and to see the presenter line-up – we’re talking Kenna, Bad Apple’s Gavin Mills, Richard Phillipart, team SliderCuts and many more. Finally, mark 16 March in your diary – The Coterie is off to Edinburgh!

Creativeheadmag.com/events

TIVE HEAD A E R

Amanda Nottage Editor

Si n c e 2 0 0 0 amanda@alfol.co.uk

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revlonprofessionaluk FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK 020 7391 7440 Customerservice.uk@revlon.com IRELAND 018869300 Customerservice.ire@revlon.com

#COLOR STROKE COLOR EXCEL

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For every client add a stroke of color, our unique technique takes your client’s life as inspiration for a personalized color service #colorstroke.

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February

TIVE HEAD A E R

WHAT’S INSIDE 62

36

FASHION

Shelly Sumner combines feminine finishes with masculine shapes

Si n c e 2 0 0 0

DOUCE

Phil Benton’s compact douce salons take mobile hairdressing to another level

ON THE COVER

Hair by Jonathan Andrew for Fudge Professional.

Photography by Simon Songhurst. Make-up

by Mario Brooksbank.

Styling by Oliver Vaugyhn.

54 ROOM WITH A VIEW

Your salon is the embodiment of your brand – does it need a refresh?

EDITOR

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

DIGITAL DESIGNER

SPECIAL PROJECTS MANAGER

STAFF WRITER

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS DIRECTOR

AMANDA NOTTAGE DEBORAH MURTHA ANNA SAMSON

COMMERCIAL EDITOR EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ALISON ROWLEY

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DAVID HAMMOND

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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1x1 Studio, photgraphy by Al de Perez Art School

THE UK REGIS and Supercuts salon chains have been rescued after being bought out of administration. The Bushell Investment Group has agreed to acquire 140 locations still trading under the two brand names across the country, saving more than 1,000 jobs. However, some 60 sites are still expected to close as a result of the firm going into administration last October, putting about 200 jobs at risk. Regis had cited a “perfect storm” of pressures, including a reduction in footfall in shopping centres where many of its salons are based, as well as higher wage costs. Paul Fleming, partner at law firm AG, which helped advise on the deal for administrator Deloitte, said: “This will not only save a number of jobs, it will also help ensure a familiar name on British high streets continues to support local economies.”

John Vial at Charles Jeffrey Loverboy

SUPERCUTS AND REGIS UK RESCUED

Bethany Williams, photography by Jade Berry

Art School

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Pacifism

The edit

London Fashion Week Men’s A/W20 LONDON’S REBELLIOUS STYLE streak took centre stage as London Fashion Week Men’s showcased riffs on classic and individualised looks. John Vial created exaggerated ‘super quiffs’ in acid-bright colours at Charles Jeffrey Loverboy for American Crew and Revlon Professional. Federico Ghezzi’s team accentuated textured lengths using KEVIN.MURPHY at Bethany Williams, while Yuuki Yanase created ’20s-esque Marcel waves with splashes of colour for 1x1 Studio using TIGI. Retro ’70s afros were spotted at Pacifism with Brendan O’Sullivan using go24•7, while Toni&Guy artistic director Federico Patelli offered wind-swept styling at Paria Farzaneh. Stefano Chahid Mazzoleni and his team styled slick kiss-curls, intricate shapes and bright colour using Leonor Greyl at Bianca Saunders. Elsewhere Charlie Le Mindu and ANTI Collective created a fusion of non-binary shapes and styles for Art School.

KENNA COMES TO SALON SMART!

Session supremo Kenna has been announced as the finale interview at Salon Smart 2020. The founder of Kennaland salons in London and New York, he’s an in-demand session stylist whose worked with the likes of Gigi Hadid, ghd, GQ and Vogue. Turn to page 42 for more

The L’Oréal Professionnel Steampod isn’t the only thing getting a makeover.

The matching haircare products, which somehow manage to deliver heat protection and hydration in light-as-air formulations, make for a styling dream team. lorealprofessionnel.co.uk

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The world’s smartest software for appointment booking Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more unproductive gaps in your calendar, and connect to iZettle for a fast and seamless checkout your clients will love.

With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your business thrive. Join over 36,000 global Timely customers today.

Talk to us: +44 20 3808 0465 gettimely.com

#CHedit Headmasters Paddington team

MY month

AHEAD

What February has in store for...

KIM GOODGER RAW

HEADMASTERS AWARDS CHANNEL THE BIG APPLE HEADMASTERS PADDINGTON WAS crowned Salon of the Year as the salon group celebrated its annual awards in a New York-themed extravaganza at Battersea Evolution. The Headmasters Artistic Team, led by creative director Andrew Barton, also took to the stage with show-stopping looks to celebrate the diversity of the Big Apple’s music scene. One lucky colourist drove away with a Mini Cooper, and a partnership with EasyJet Holidays means 12 Headmasters stylists have the chance to become a social media ambassador for the travel company. The group also announced it had raised an impressive TO SEE the full list of winners, visit creativeheadmag.com £106,000 for its charity of the year, the Teenage Cancer Trust.

+625% The percentage increase in searches and pins on Pinterest for gender-neutral haircuts over the past year, according to Pinterest’s 2019 review.

Wella revamps XPOSURE Wella Professionals has unveiled a makeover for its student competition XPOSURE, with two new categories in an updated format.

Creative Colour is for students to showcase their creative use of colour, while Colour the Cut is for a total look that encompasses colour, cutting and styling skills. The updated photographic categories are open to students in training and with fewer than five years of experience. Before and after images are submitted online for their chosen category, with successful candidates making it through to Regional and Ireland heats before qualifying for the UK & Ireland Final.

Gold winners will win a face-to-face session with a Wella guest artist and a course of their choice. The college or academy with the highest number of entries will also receive a bespoke Look & Learn session. Entries close on 18 February.

We have Carolyn Newman coming to the salon to teach a bespoke consultation and colour course. She taught us her ‘Colour your Column’ course last year and the team loved it so much they wanted her back again! Education is such a huge part of our culture and something the team and I are passionate about.

PAULA MCCASH

FREELANCE STYLIST

DUBLIN DELIVERS More than 500 salon and spa owners converged on Dublin for the annual Salon Owners Summit from Phorest Salon Software. Salon owner Ken Picton, celebrity colourist Christophe Robin, Marcus Allen from Urban Retreat and Pamela Laird, beauty expert and owner of Moxi Loves, all featured on the line-up presenting on the theme ‘Create a 2020 vision for your salon’.

The search is on for new VISIONARIES REVLON PROFESSIONAL IS on the hunt for six talents to form its new VISIONARIES team, led by Revlon Professional global artistic ambassador Mark Leeson and a team of experts. The year-long scheme is a platform to explore creativity while learning hands-on session stage and editorial skills and is now open for entries. The 12 chosen finalists will be invited to recreate their entry look live in Leeds on 25 February, in order to win one of the six coveted spots.

February is an exciting month thanks to fashion week, I already have some shows lined up for Milan and London. I love getting together with our team and smashing out the looks for the shows. I’m also very excited about launching my new website!

2019

MOVERS AND SHAKERS

Samantha Grocutt has been named president of the Hair & Beauty Charity for 2020.

Sam Villa is the recipient of the inaugural International Hair Influencer of the Year Award from the International Hairdressing Awards.

Fotis Sfetas has become the newest member of the Toni&Guy Artistic Team.

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MAKE THE HAIR RE-BLOOM. A METROPOLITAN LIFESTYLE CAN COMPROMISE THE BALANCE OF YOUR SCALP, BUT IT IS RIGHT AT THE ROOT THAT THE BEAUTY OF YOUR HAIR BEGINS. SEMI DI LINO SCALP TAKES CARE OF YOUR SKIN’S WELLBEING AND RESTORES YOUR HAIR’S NATURAL STRENGTH AND RADIANCE. SO YOU CAN FEEL AT EASE, IN ANY SITUATION.

Contact us: 0207 849 3251

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Email: customerserviceuk@alfaparf.com

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You have a tough choice between sparkling Hot Kiss, Mauve Amour, Passion Berry, Peri-Wink and True Lav with the new Color Intensity collection from JOICO ambassador Larisa Love.

IN-SALON SERVICE 0845 071 2326

Get adventurous with the CHROMA ID semi-permanent rainbow of shades and formulas from Schwarzkopf Professional – from sweet candy to bold brights, your clients can mix and match to suit their style.

IN-SALON SERVICE 0800 328 6920 schwarzkopfpro.com

TECNI.ART 6-FIX from L’Oréal Professionnel is the range’s strongest fixing spray yet.

We love the triple diffusion dry mist, the 24-hour extreme hold and humidity protection, all without crunchiness.

RRP £15.60 0800 030 4034 lorealprofessionnel.co.uk

joico.eu

New from Instagram sensation Guy Tang comes this balayage-ina-box, Stroke it Out. Stuffed with rose gold tools including a paddle and a mix of brushes, your kit will look lit.

SALON PRICE £60 0845 659 0011 salon-success.co.uk

Irresistible services consumers will want to snap up, selected by the Layered team

Hairdryers have become seriously sexy and consumers are prepared to pay big bucks for a dryer if it looks the part and can deliver. That’s why ghd’s new helios (available in four colours) is something to get excited about. It’s proclaiming this latest launch is the lightest and fastest professional hairdryer yet thanks to its brushless motor, meaning it’s also quieter and gives users 30 per cent more shine to boot.

Aeroprecis technology delivers a concentrated temperature and airflow distribution, for precise control, less frizz and dazzling shine.

RRP £159 01924 423400

Keep on stylin’ with Neuro Reshape and Neuro Restore, the latest additions to this heatactivated range from John Paul Mitchell Systems to help you rework and freshen up styling.

RRP FROM £9.95 0845 659 0011 salon-success.co.uk

ghdhair.com

Why should blondes have all the cool stuff? Redken shows some love to brunettes with the Color Extend Brownlights blue toning range to banish any brassiness.

RRP FROM £18.50 0800 085 4956 redken.co.uk

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Treating hair loss doesn’t have to be cold and clinical. The new Genesis line from Kérastase offers targeted treatments with sophisticated, luxurious formulas to fortify hair.

RRP FROM £23.90 0845 600 0122 kerastase.co.uk

Joining the milk_shake Lifestyling range, welcome the Braiders: Braid Cream to prep, Braid Grease for separation and Braid Lotion for flexibility.

RRP £18.79 EACH 01392 365 177 milkshakehaircare.co.uk

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Indulge those sugar cravings with these sweet additions across Fudge Professional’s revamped prep, sculpt and finish lines.

Designed with the fashion-savvy stylist in mind, the four new products are packed with unique patented technology to protect, control, shine and texturise clients’ hair.

Blow Dry Aqua Primer resists humidity and protects against the elements, while water-based gel Aqua Shine Serum provides all-day humidity protection. For all the curly boys and girls there’s Curl Revolution Mist, a light dew that defines everything from waves to spirals and coils with its Curl Control technology. Shorter styles can update their look with Matte Hed Mouldable, enriched with Flexi Fibre technology to give movement and texture. And it’s not just the extra unisex formulas that will pique your interest; the iconic brand’s revamp also reflects its sustainable and eco-friendly stance. As part of its plastic promise for 2025, Fudge Professional has pledged to use 25 per cent less plastic, 30 per cent recycled content and have a 100 per cent of its products in reusable, recyclable or compostable plastic. Get some of that candy!

RRP FROM £15.50 0161 968 4040 fudgeprofessional.com

IT’S ALL ABOUT... BRUSHES Perfect for extensions wearers, the bristle brushes from Great Lengths now have a new slick and sophisticated black shine finish, while new lightweight, wooden handled brushes are great for the salon or at home.

RRP FROM £7.50 0113 278 1292 greatlengthshair.co.uk

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Be dazzled by the Pro Shine Enhancer Detangler range from WetBrush, using natural boar bristles to distribute the hair’s own oils for shiny, smooth results and protection against split-ends and breakage.

RRP £15.99 023 9400 3660 wonderful-brands.com

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WHY DID YOU WANT TO BE A HAIRDRESSER? I felt like I could express myself through hair in a creative way and I did so from a young age on my own hair. I also live for and crave the sensation of being able to make people feel and look amazing.

SOPHIE KINLOCH AGE 22 SALON MCINTYRES SALONS

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR It has been winning Wella TrendVision Award UK and getting the opportunity to go to Seville in March to represent the UK. It gave me all the confidence I was missing as a stylist and, as a first competition for me, I had so much fun.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? Hopefully doing a lot more editorial work and having more opportunities to work with different hair textures.

The hair industry allows a stylist to go down so many paths – I just want to try everything and see what I like doing the most.

WHAT WOULD YOUR DREAM GIG BE? Doing Lily Allen’s hair. A close second would be working at New York and Paris Fashion Weeks.

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World leading ethical hair extensions To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#CHedit

Inside story BE IRONBRIDGE TELFORD

It’s taken a little longer to get the doors open at BE Ironbridge, the first salon from award-winning stylist Brooke Evans. But that’s the risk when you choose a unique location in a world heritage site in Shropshire. It has an individual interior, featuring bespoke, hand-crafted furniture and accessories. The site was once a garage and Brooke’s family all pitched in to help transform this large, cold space into a warm, inviting locale that anyone would want to spend time in. The old mechanics pit? That’s now a wine cellar with a glass cover (genius!), while a living wall has been installed to add a little green interest as well as cleanse the air. Partnerships have been carefully cultivated with local businesses, including a neighbouring cafe so clients can buy homemade cakes while enjoying a blow-dry or a root touch-up. Brooke is keen for the salon to be a place where people can meet friends for coffee and cake or even an afternoon drink (she’s fully licensed), aiming to establish BE Ironbridge as a hub of the community.

HOT BUYS

now open

COLORADO RAPID

Get tidy on new wheels with the Salon Services Colorado trolley, packed with trays, accessory holders, compartments and a holder for your dryer. £59 exc. VAT 0330 123 1907 salon-services.com

LA GROOVY AT YE OLDE BELL BARNBY MOOR

This spa-set salon offers panoramic views over the surrounding countryside and boasts Roberto Cavalli wallpaper designed using more than 6,000 crystals.

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THE BUSINESS EDIT

WHAT’S IN A NAME? WHETHER IT’S ON a sign above your shop or popping up as a tag on Instagram, your salon’s name is often the first time that potential customers encounter your brand – so it’s important to get it right. But how do you pick the perfect salon name?

The name of Ego Hair Design was chosen to reflect its philosophy. “It’s always been about the client – our team members set their own egos aside to serve our clients and make them feel amazing,” explains owner Caroline Sanderson. “It was never an option to put my name above the door; it’s about the clients and the team, not me.”

Most Wanted Best New Salon winner Gina Conway has described her decision to name her salons after herself as a blessing and a curse. “Overnight I lost my anonymity,” she says. “But having your name be your brand means that everything you represent and believe in becomes a greater extension of you. Your ethics and quality are seen

through the eyes of your team and clients.

When they hear your name, they associate that with your reputation, be it good or bad.”

When Robert Bruce took over the Edinburgh salon he had been working in for three years, he made the decision to change the name. “It could be confusing for new clients,” he explains. “I wanted to put my own stamp on things. We chose ROKU – six in Japanese – as it’s my lucky number and also the building number. I was looking for something that people wouldn’t forget.”

Karine Jackson recently revised her business’s moniker to highlight her eco credentials. “When I started my business 16 years ago I decided that using my name was the best choice,” she says. “We have recently updated to Karine Jackson Sustainable Hair and Beauty. It reflects the work I’ve been doing to create a plastic-free salon with sustainability at its heart. The name gives clients a clear idea of what we stand for.”

H …

GEM JONES,

TAYLOR ROSE HAIR EXTENSIONS LONDON It’s so important that a name encapsulates the essence of the brand and resonates with the clients. I knew I didn’t want to use my own name, but I felt it was important to have some kind of personal name for my business. I loved the idea of using the name Taylor as it evokes ‘tailor’, and with that a bespoke service. I also love how universally roses are associated with beauty.

Ultimately, I wanted a name that was elegant and feminine but still inclusive as a brand.

DELIVER AN A-LIST EXPERIENCE

NEED A LITTLE KNOW-HOW TO NAVIGATE AND GROW YOUR BUSINESS? FREDDIE BANKS, GENERAL MANAGER UK & IRELAND FOR KÉRASTASE AND SHU UEMURA ART OF HAIR, IS HERE TO SHARE SOME INSIDER KNOWLEDGE…

‘EXPERIENCE’ SEEMS TO be the buzz word right now, but have you struggled when thinking how you could improve your salon experience?

You’ve probably adapted and improved so much in the past few years that there is surely no way it can get any better. Is there?

I take inspiration from author Geoff Ramm; who simply asks the question: “If your next customer was an A-list Hollywood celebrity, what would you do differently?” Would you take more time for the consultation? Would you upgrade your coffee? Order more plants and flowers? Check the bathrooms every hour?

I guarantee you could come up with five ideas in less than a minute, and ultimately drive more loyalty. Customer experience is also in your team’s hands, so ask them what they would do if their next client was their favourite celebrity?

You will end up with a plethora of suggestions on

how to up your game when you didn’t think you could do any more.

All that’s left is to put them into action; and you can do this starting tomorrow, on that first appointment with Mrs Harris. She may not be a celebrity but she’s been coming to you for 15 years, so she deserves to be treated like one!

DO THE A-LIST EXERCISE WITH YOUR TEAM:

1 Imagine an A-list celebrity calls you now to book in for tomorrow

2 Write down as many ideas as you can in

60 seconds that you would do differently for them

3 Make them happen for every client moving forward

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK CREATIVE HEAD

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#BusinessEdit

LIFE LESSONS

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

“It’s our 50th birthday in 2020 – how can we celebrate while illustrating that our salon is full of life and soul and not a ‘fuddy-duddy’ sort of place?”

MELISSA TIMPERLEY

MELISSA TIMPERLEY

MADELINE JOSÉ FORSDYKE, WILLOW HAIR DESIGN

Be focused. Know who you want to attract into the salon and focus your offer.

I’m learning that you can’t be all things to everyone, and trying to do so just loses your brand identity.

Learn from those who have ‘been there’. I’ve learned to get feedback from mentors and not be defensive about the comments made. The key is not to let your standards slip, but to keep pushing for an even better version of yourself and your business.

Recover from setbacks quickly. There’s no point in dwelling on a problem or feeling sorry for yourself; the quicker you can pick yourself up and move forward in a practical way, the sooner you can start to make changes.

Maintaining the morale of the team is paramount.

The team takes its tone and attitude from the leader, so it’s my job to role model the behaviours I need to see.

Learn the signs and provide feedback on an ongoing basis.

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KEN’S DIAGNOSIS First of all, congratulations for being in business for 50 years. This is something to be really proud of and often in our world of ‘shiny new toys’, it’s easy to think that this isn’t something to boast about. I believe it is. It shows that you have managed to move with the times, remain current and have run a successful and profitable business.

So how can you celebrate this? Well the last salon that I worked closely with that had reached such a milestone produced a wonderful book that it gave to its clients and friends. It was a beautiful pictorial journey of all that it had achieved over the past 50 years. Now, we don’t all have that salon’s track record of international success, but you have your own history, photos and a story that would be lovely to share. It’s relatively simple to produce a book nowadays and there are many websites that can help.

While you are celebrating, share your plans for the future – this will inspire both your clients and your team. Salons only become ‘fuddy-duddy’ when they allow themselves to become complacent. Constantly keep your salon looking amazing. Nice is not enough.

Keep your team educated and the best they can possibly be. Good is not good enough and the challenge for a long-standing

salon can often be that the team becomes complacent. They are successful and ‘know what they know’ but skills is the one area where you absolutely must keep up with ‘the shiny new thing’. Experience and age hopefully bring knowledge but can also bring comfort and complacency. The fact is we never know enough. Even the most senior and experienced stylists should constantly update their skills. Dinosaurs become extinct.

Make the most of your social media platforms to ensure that you celebrate everything that is new in your salon. Praise and celebrate success and education so that the public are aware that you believe in constant education and growth.

Lastly, involve your community in your celebrations. Without them you would not have survived. Hopefully you are already involved in community projects, local charities and consumer groups.

Clients, both old and new, love to support a business that gives back.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag CREATIVE HEAD

22/01/2020 15:38

#BusinessEdit

GET CYBER SAFE IN 2020 SALONS CAN WRONGLY ASSUME they are too small be targeted by cybercriminals as hackers can see them as an easy target, says NHBF finance director Kishon Mather.

He said that as the world celebrates Safer Internet Day on 11 February, now is the perfect time to assess your online security. There are a number of steps you can take to protect your systems, including data backup, password protection, securing mobile devices, and looking out for phishing attacks (fake emails that ask for bank details or link to scam websites).

Government figures showed that last year 80 per cent of UK businesses received phishing emails.

He added: “It’s vital to remain vigilant as a cyberattack could destroy your salon computer system and lead to key data such as banking and client details being used by criminals to commit fraud.”

Find out more at nhf.info/cyber-threats

Employment law set to change this April FROM APRIL 2020, a new employee must be given a written statement that includes all the terms and conditions of their job on the first day of their employment, says NHBF chief executive Hilary Hall. “This is a change from the current law which says you must do this within two months,” she added.

The Queen’s Speech after the December election last year also introduced a bill to protect workers’ rights that includes greater redundancy protection, extended leave for parents whose babies need neonatal care, more flexible working and ensuring tips are passed on in full.

The NHBF contracts and staff handbooks are free to members and include all necessary terms and conditions, visit nhf.info/contracts

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GOV’T PLANS MASSIVE LIVING WAGE INCREASE

“THE BIGGEST CASH increase ever” is how the government has described planned increases to the National Living Wage (NLW). The rise to £8.72 for over-25s is more than four times the rate of inflation. The National Minimum Wage (NMW) is also set to increase.

NHBF chief executive Hilary Hall said: “We can expect higher than inflation increases over the next five years. This will put further pressure on salon finances as wages are such a high proportion of costs. We will continue to work with government to ensure it supports small firms in our sector.”

From April 2021, the NLW will apply to those aged 23 and over. The government plans to further reduce the qualifying age to 21 by 2025. The new rates will be:

Wage increases from April 2020 National Living Wage (aged 25 and over) National Minimum Wage, age 21 to 24 National Minimum Wage, age 18 to 20 National Minimum Wage, age 16 to 17 Apprentices*

£8.72 per hour £8.20 per hour £6.45 per hour £4.55 per hour £4.15 per hour

*An apprentice aged over 19 in the second year of their apprenticeship must receive the age-appropriate NLW/NMW

What the Queen’s Speech means for salon businesses GOVERNMENT PLANS OUTLINED in the Queen’s Speech after the December election could have a significant impact on the hair and beauty industry.

NHBF chief executive Hilary Hall said: “In good news for our industry, the government said it will reform business rates to protect businesses such as salons. We also welcome the government’s pledge to protect high streets from excessive tax hikes and to keep our town centres vibrant.”

The government focus on Brexit and a new immigration system will mean EU citizens who arrive after January 2021 will be treated similarly to non-EU citizens.

“Our industry can also expect more measures to protect the environment, which many salons already support,” added Hilary. “The further investment in education and training, including an extra £400 million for education for 16 to 19-year-olds, is also good news.”

Find out more at nhf.info/queens-speech

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#BusinessEdit

BUSINESS BUILDER

Diversify your service menu and take exfoliation to the next level with the new Dermaplaning course (£350 exc. VAT), available to book on the Salon Services website. Not only will you gain the skills and knowledge required to complete a tailored treatment for various skin types, you’ll also be given tips on aftercare to help your clients achieve brighter and more youthful-looking skin.

Want to boost business? Help your clients achieve optimal results and relaxation with a little TLC at the backwash. Just 10 minutes is all it takes to provide an express add-on treatment that will leave their hair restored and their senses soothed. The Olaplex collection – which has revolutionised the haircare game – is perfect for this.

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Jo Martin

THE SERVICE STATION In association with

marketing director at Sally Europe Q: As a mobile hairdresser, how can I attract and retain customers?

A: First of all, be sure

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This February, Wunderbar – the cutting-edge professional haircare brand – is arriving at Salon Services. Featuring an extensive range of hair colour creams, shampoos, toners, peroxides and more, it includes everything you’ll need to create distinctive and unique looks for clients. Head online to stock up!

WELL-GROOMED BUYS FOR THE BOYS AT

Add-on services are a great way to turn your salon into a onestop-shop for all your customers’ beauty needs. Manicures are another crowd pleaser, and can be enjoyed by both men and women. Sally’s Manicure & Pedicure course (£70 exc. VAT) is a great all-rounder if you’re looking to add a new service to your menu.

to leverage social media. Once you’ve decided which channels you want to use, ensure your profiles align with the same names and include all the most important pieces of information, such as your contact details, services and the area you operate in. Don’t forget to post plenty of eyecatching imagery that showcases your work.

Referrals are another great marketing trick.

It is also important to reward existing customers for sending new clients your way – and consider offering new clients a little something extra to entice them, for example a free blow-dry if they book a wash and cut or a 2-for-1 voucher.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 123 1907 OR VISIT SALON-SERVICES.COM 24

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CREATIVE HEAD

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#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

in association with Phorest Salon Software and the Creative HEAD Reader Panel ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK, to gauge the what’s going on in the industry and discuss how to solve common problems and issues. This month we’re talking about staffing and how it affects salons.

HOW DO YOU COMPARE? How was business in December compared with November?

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES

9.4%

AVERAGE CLIENT SPEND IN DECEMBER (EXC. VAT)

£66.05

UP 100% How was business in December 2019 compared with December 2018?

SAME 10% DOWN 10%

UP 80%

THE MISSION: SOLVE STAFFING ISSUES

60% of salons worry about hiring staff

70%

of salons said that concerns over staffing have held back their business

80%

of salons have employed someone new in the past year

“I would most likely have opened another salon by now but the problems of recruiting and motivating staff has well and truly put me off!”

JANET SALVAGE, RUBY MANE HAIR BOUTIQUE, FARNHAM

CREATIVE HEAD

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DID YOU KNOW… HIRING STAFF IS THE BIGGEST CHALLENGE FOR 57 PER CENT OF SALON OWNERS

IF THERE IS a greater thorn in a salon owner’s side than staffing, let it make itself known.

Nothing? I thought so. The salon owners I talk to regale me with anecdotes of being left short-staffed at short notice, having to protect their business from light-fingered employees or struggling to find and keep talent. So when we ran a survey with the mission of discovering what the biggest challenges were facing salon owners, the results were hardly surprising.

Of the 1,000 salons interviewed, 57 per cent said it was their number one challenge when setting up their salon (ahead of finance at 42 per cent and location at 37 per cent). And once established, staff issues still reign supreme as the most challenging topic: 29 per cent of salon owners say dealing with staff (hiring, training, rosters, payroll and commission) is the most demanding of their time and energy. Broken down further, right after finding the right staff (59 per cent struggle with this), training them in technical and business skills bothers 23 per cent, and 51 per cent find it tricky to get them upselling and rebooking.

So what can you do to help? First, make sure you’re investing in software that does the heavy lifting for you. Phorest can help with staff rosters and reports that track individual performance, while the Phorest Go app lets your team know what to expect from their day, delivered right to their phones. There is also free training for life for you and your team and we’ve proudly launched the online Phorest Academy. Even if you’re not a Phorest client, you can still check out annual campaigns to help you motivate your team.

Next up is the 30Days2Grow challenge – sign up this March and receive 30 simple challenges over one month that will get your team motivated. Small steps equal big success.

Follow us on Instagram at @phorest.ukie Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware 25

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COLOUR VISION BANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALS BRING SOME COLOUR TO YOUR LIFE

IN ASSOCIATION WITH

COLOUR CRAFT CORRECTION

Let’s face it, when a client walks in with hair colour that needs major correction work, it can be immensely satisfying but equally terrifying. Thankfully, Wella has launched a course that’s aimed at mastering the skill of colour correction in an intensive two-day course aptly named Colour Craft Correction.

This will change the way you look at colour correction forever and covers everything you need to truly solve even the most challenging hair colour disaster.

Expect to gain confidence, develop your skills and take your colour business to the next level. Best of all, you can save money by booking this as part of the many education packages that Wella offers. Call your local Wella studio for further information.

THE COLOUR CLINIC IS OPEN…

CREATIVE GUEST ARTISTS. EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR IN THE HOTSEAT NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS “One of my main frustrations as a professional is when other colourists just attempt to give clients what they think they want – even if it doesn’t suit the client, the colour isn’t achievable in one visit, or they don’t have the knowledge to create it in the first place. It doesn’t turn out how the client visualised, leaving the stylist disheartened, all because they are afraid to say no. It then makes life harder for us to get the integrity of the hair back on track before attempting to achieve the desired colour, which could have initially taken two to three salon visits but may now take four to five. It’s important to ensure you understand what clients want to achieve, and that their expectations are managed. That’s why it is crucial to provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.

“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashion colours, for example – they need to be maintained every three weeks. Every one of my clients undergoes a thorough consultation on maintenance before we even consider realising their hair goals. I also give my clients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are my walking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”

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At this time of year hair is at the mercy of the elements.

The Oil Reflections range is a great weapon to ‘winterproof’ your clients’ hair from damage outside in the cold and wet, or indoors being dried out by heaters. My must-have product is the Oil Reflections Luminous Smoothening Oil. This is the front line against the elements.

Using it before blow-drying or as a daily smoothing product at home, it keeps hair nourished and frizz at bay.”

RICHARD POTTS, RAGE HAIR

THE WELLA PROFESSIONALS XPOSURE 2020 COMPETITION IS NOW OPEN FOR STUDENTS! An amazing opportunity for fresh talent to test their skills.

Entries close Tuesday 18 February.

For more information, visit wella.com/xposure

CR EATIV E HE AD AD VE RT OR IAL

SHELFIE TIME

Hair by Robert Eaton and Richard Myles

#ColourVision

WHY I’M WELLA

We love Wella because of the incredible portfolio of colours and products it offers, and how it enables us to be creative with hair every day. The relationship our family business has with Wella Professionals spans more than 40 years. I began my training with Wella at the age of 15 and, although I have loved working with many great brands throughout my career, Wella has always been my favourite. We have enjoyed many creative projects together such as the Wella TrendVision shows, shoots, and seminars, as well as receiving excellent business support that has enabled our brand and team to develop further within the industry.”

ROBERT EATON, WELLA PROFESSIONALS TECHNICAL DIRECTOR, UK & IRELAND

COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO: LONDON  020 3650 4700 MANCHESTER  0161 834 2645 DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACETOFACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM @wellahairuk #WellaColour #ColourFlirt CREATIVE HEAD

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Wella Professionals

@WellaUK 27

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WHERE THE FUTURE

STARS ARE MADE EXPLORE YOUR CREATIVITY DEVELOP YOUR SKILLS BUILD YOUR CONFIDENCE RAISE YOUR PROFILE BECOME THE NEXT RISING STAR! ENTER IN 3 EASY STEPS 1. Choose your category

2. Select your image A finished look you have created in the last 12 months

3. Post it on Instagram Using the category #hashtag and tagging @WellahairUK OPEN TO ALL HAIRDRESSERS

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WHAT’S NEW FOR 2020

DATES FOR YOUR DIARY

• Easier than ever before entry on Instagram using a look created in the last 12 months

Photographic entries open Sunday 16th February

• More people than ever will go through to the UK Regional & Ireland Heats

Photographic entry deadline Thursday 9th April

• Formal judges presentations at UK Regional & Ireland Heats replaced with informal chat at your competition workstation

Photographic results announced Monday 27th April

Open to all hairdressers

CATEGORIES COLOUR ARTIST Beautiful and salon relevant hair with a focus on colour CRAFT ARTIST Beautiful cut and style transformation that will express the model’s true self STYLE MASTER Exceptional styling execution to produce a modern wearable look of the ghd girl - energetic, bold and fearless,yet poised, calm and polished EDITORIAL LOOK Editorial image that reflects the Sebastian Professional identity MEN’S HAIR Charismatic model showing a trendy male haircut reflecting the Seb Man identity COLOUR SPECIALIST Beautiful and natural looking balayage with a soft transition from dark to light and harmonious shades selection

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UK Regional Heats 1st, 2nd, 8th and 9th June Ireland Heat: TBC August UK & Ireland Final: Monday 28th September The Roundhouse, London

IT’S NEVER BEEN EASIER TO ENTER Find out more We have some more exciting developments for 2020 that we can’t wait to share with you very soon. +44 845 6018 128 (UK) +353 1 416 0900 (IRE) wellaevents@cotyinc.com www.wella.co.uk/trendvision

#WELLATVA #TRENDVISION2020

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2013 2014 2015 2016 2017 2018 2019 2020 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

THE MOMENT: THE LAUNCH OF SALON SMART

THE DATE: JUNE 2007

2013 2014 2015 2016 2017 2018 2019 2020 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY, WE’RE LOOKING BACK OVER THOSE TWO DECADES TO SELECT SOME CHOICE HIGHLIGHTS FROM OUR HALLOWED HISTORY Some 13 years ago, we unveiled our first Salon Smart business networking event the Guoman Tower Hotel in London’s Tower Bridge – a unique opportunity for independent salon owners and managers to get together and talk shop. Among the first batch of 100-odd attendees was Paul Cook of Hair Concept in Banbury; and he’s attended every Salon Smart since – all 13 of them!

Today Salon Smart – also now in Dublin – has an excellent reputation for bringing together brilliant people and exciting brands, sharing real stories and new ideas. It provides unique opportunities for salon owners and managers to learn from and spend time with, a host of respected industry innovators. It’s a chance to re-energise body and business mind with inspiring presentations, practical workshops, topical debates and creative performances – all hosted in four-star luxury. Salon Smart 2020 takes place in London on 29 and 30 March and in Dublin on 1 November.

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WANT TO SEE the full Creative HEAD timeline?

Visit creativeheadmag.com for more

CREATIVE HEAD

20/01/2020 16:10

THEY’RE HAPPY Over 5,000 salons, barbershops and chair renters can’t be wrong.

Join us today!

www.nhf.info

ARE YOU A CREATIVE HEAD CLUB MEMBER?

IT’S OUR BIRTHDAY…

LET US GIVE YOU A GIFT! TO CELEBRATE OUR 20TH BIRTHDAY, WE’VE DECIDED OUR BRILLIANT CREATIVE HEAD CLUB MEMBERS DESERVE A BIRTHDAY PRESENT… AND LOTS OF BIG HAIRDRESSING NAMES AGREE WITH US! THAT’S WHY EVERY MONTH IN 2020 TWO WINNERS WILL FIND A PLATINUM TICKET IN THEIR ISSUE OF CREATIVE HEAD – THAT’S A TOTAL OF 20 WINNERS! WITH THE £10 SUBSCRIPTION, EVENT DISCOUNTS AND ACCESS TO NEW PRODUCT SAMPLES, THERE’S NEVER BEEN A BETTER TIME TO JOIN THE CREATIVE HEAD CLUB

In February, you could win…

The complete line up of Copyright Care & Create worth £230 and the TIGI Classic Collection book – thanks TIGI! A hamper of ALL of TIGI’s Copyright Care & Create products** AND a copy of the TIGI Classic Collection book, which isn’t widely available you know. Congrats!

A Wella Professionals Colour Masterclass with Robert Eaton worth £360 – yes!

The folks at Wella Professionals have a Colour Masterclass*** with the brand’s award-winning UK & Ireland technical director for grabs for one lucky Club member. Wow!

Join the Creative HEAD Club now for just £10!

Visit creativeheadmag.com/club

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*Prizes are non-transferrable. No cash equivalent will be offered. **Not all products are pictured. ***In Manchester on 15 June

*

20/01/2020 16:23

Pick &mix Why choose one colour? Embrace the rainbow with CHROMA ID, Schwarzkopf Professional’s new customisable colour system

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Paint the Bottle blonde, boring brunettes and samey peach pastels are so 2010‌

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rainbow

If you’re not offering your client the opportunity to play with every crayon in the box and personalise their look then you’re missing a trick. CHROMA ID is Schwarzkopf Professional’s new 100 per cent customisable semi-permanent mixing and toning colour system.

Unlock your creativity and open your client’s eyes to how easy it is to rock a fresh look. Regular colour chameleons and curious

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first-timers alike can enjoy an infinite array of colour options to express themselves without worry.

The integrated Bonding Technology gives every colour intense care, while the intermixable shades cover everything from trending warm tones to edgy, striking shades. Are you ready to paint the rainbow with CHROMA ID?

20/01/2020 15:27

Intense Bonding Colour Masks

For bold colours that express every shade and facet of your client’s personality. Customise with the six Bonding Colour Masks or create pastel perfection when intermixed with the Clear Bonding Mask

Bonding Colour Masks

Play with low-commitment colour service options and refresh dulled colour, or help to boost IGORA ROYAL or VIBRANCE colours.

Tone and top-up at will with 13 shades to choose from

At-home Bonding Colour Masks Get your clients in on the colour action. Help them to refresh and maintain your colour concoctions for fresh vibrancy with six at-home colour masks

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20/01/2020 15:25

Play it your way Colour is hugely personal and can have a real impact on your client’s mood and character. Not everyone wants to prelighten, being scared of damaging their hair structure, or the permanency of their decision. Rest easy knowing CHROMA ID enables you the colourist to maintain and even improve your client’s hair condition

• Bonding technology

Enforces the structural bonds within the hair shaft for stronger hair and less breakage

• Low-salt technology

Reduces the pigment penetration barrier of the hair shaft, maxing out the ability of colour pigments to enter for better colour deposition

• Keratin and panthenol

Provides extra care and helps to seal the outer hair cuticle for improved hair quality and shine

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CR EATIV E HE AD PA RT NE RS HIP

Shades of you Offer a service for every client that sits in your chair – whether they’re a regular colour user or not

Play it cool

Cool things off with anti-yellow pigments, perfect for light blonde, silver or white bases; or anti-orange for darker blonde bases to neutralise any unwanted tones

Sweet like candy

Candy floss-sweet shades are a doddle with CHROMA ID. Simply mix a Bonding Colour Mask with the Clear Bonding Mask for your desired sugar rush

Feeling fresh

Apply directly, mix and match and customise to your heart’s desire. There are so many options for you to create truly customised colour

Pass the sunnies

Some people aren’t made to blend in.

Enjoy mixing up an unlimited palette of bright, intense and inspiring colours

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Bold Expressionist

2Tone Artist

Variety is the spice of life!

With nine different looks and step-by-steps available for each, your creativity can be endless and your client can choose the look they’d love to try RosÉ Huntress

From March there will be a fresh update of seasonal colour melts for S/S20 SWEETEN YOUR COLOUR MENU WITH CHROMA ID AND BOOST YOUR BUSINESS BY OFFERING YOUR CLIENTS EXCITING NEW SERVICE OPTIONS FOR MORE INFORMATION CALL 0800 328 6920 OR VISIT SCHWARZKOPFPRO.COM @SCHWARZKOPFPROUK

Colourful Revolution

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Ginger Explorer

PASTEL WARRIOR

Arctic Pioneer

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CLUB club

SPRING/2019

CREATIVE HEAD

FOR BUSINESS

NEW RULES: Have fun

Make lots of

Money Be number one TH I

SP

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AS T

W

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JUS TM

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FOR SALON OWNERS & MANAGERS

cH EE

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*For the first 20 new members to sign up between 1 February and 29 February 2020. Subject to availability and no cash equivalent will be offered.

.com/ g a m d a e h e iv t a cre

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20/01/2020 16:26

Does what it says on the tin

24FT X 8FT X 8.8FT – THAT’S THE SIZE OF A COMPACT AND BIJOU DOUCE SALON, CONVERTED ALUMINIUM AIRSTREAMS THAT ARE SMARTENING UP CLIENTS ACROSS THE SOUTH EAST. CO-FOUNDER PHIL BENTON EXPLAINS WHY HE IS THE EPITOME OF A MOBILE HAIRDRESSER

BRIGHT, SHINY AND full of character, douce’s eye-catching exterior is guaranteed to make you do a double take. A caravan that’s actually a hair salon? It’s not your typical salon de coiffure, but that’s just one of the many reasons that makes douce – French for fresh – an extraordinary hair destination, and the winner of the 2019 Most Wanted Award for Best New Boutique Salon.

Phil Benton, co-founder of douce, bought a 1964 Tradewind Land Yacht Airstream (affectionately known as Sandy) and set about turning it into the brand’s second creative hub. “It truly was a family effort from start to finish,” Phil reveals. “The blood, sweat and tears were all part of the journey.”

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Equipped with three stylist chairs and a backwash basin, the salon on wheels is completely self-contained with built-in electrics, gas, solar panels and hot water. And although practical, the douce mobile salons pride themselves on having as attention-grabbing interiors as their burnished outer shells. “The design and build were worked on for five months before completion,” says Phil. “Following the concept of the previous salon, we sourced ’60s décor and magazines from vintage fairs and intertwined walnut and birch to combine old and new.”

Describing itself as a ‘lifestyle brand’, douce offers a friendly environment and place to relax that can bend around the daily and personal activities of its customers. Catering to all, clients can choose

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from scissor and clipper cuts to blow-drys, colour and grooming. And with its indoor and outdoor waiting areas that can hold up to six people, douce’s intimate design allows everyone to interact with one another. This, Phil believes, is what makes the concept a personal experience for staff and customers alike.

The first salon has made a home in Cambridge, the second has taken root predominantly in Broadgate, one of London’s busiest footfall areas.

“The Broadgate neighbourhood is great as it enables us to use the spaces, free of charge, for events, studios and meetings,” says Phil. “But the freedom of douce and its mobility means we can venture to festivals and weddings all across the UK and into Europe. Being mobile allows

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us to migrate to different places, and the aluminium exterior reflects the changing landscapes.”

Douce has expanded its freedom and creativity with a campaign for the French brand K-Way. “A clothing range has always been a dream of ours,” says Phil. “And now not only will we be selling douce branded K-Way jackets, but we’ll soon be launching our own debut collection. Due to 2019 come out in summer, we’ll be on the move in the salon, attending markets and vintage car-boot sales.” Safe travels, douce.

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Around the world

THE GLOBAL CREATIVE AWARDS FROM GOLDWELL ARE REDRAWING THE LINES WHEN IT COMES TO COLOUR COMPETITIONS – AND IT COULDN’T BE MORE EXCITING

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CR EATIV E HE AD AD VE RT OR IAL

Color Zoom was Goldwell’s pioneering colour competition – a meeting point for colour fanatics the world over. Unapologetically bold, it bucked the trends and always showcased visionary work. But a new decade heralds a fresh take on creativity… the new Global Creative Awards from Goldwell have arrived IMAGINE

With fresh categories now spanning cutting and men’s styling, this will be the most exciting competition from Goldwell yet! Let your imagination run wild and envisage a collection that showcases your colour mastery, your technical ability and your creativity. Moodboards, Pinterest, swatching – it’s time to start honing your vision.

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CREATE

Assemble a dream team to bring your vision to life. You’ll need to create the perfect image to win over the judges and earn your place in the live finals. And with a new Salon award on the cards, your whole team can be involved. Nail your looks and produce a dream photoshoot that will advance you through to the Global Creative Awards.

INSPIRE

A selection of new photographic categories means your work will go up against the best from around the world from the getgo. With no live finals, getting your artistic edge caught on camera has never been more important. You need vision, eyecatching models and the skills to see your designs come to life.

Inspire and be inspired in this truly international competition.

Global Gold winners will receive a coveted International Gold Trophy, worldwide press and editorial coverage, a cash prize of £2,000 for the Editorial Categories, and participation in a Goldwell photo shoot for the Technical Categories.

Piqued your interest?

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Harder, better, faster, stronger

THERE ARE ALL SORTS OF SURPRISES COMING FROM GOLDWELL THIS YEAR – ARE YOU READY TO GET CREATIVE?

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Editorial Categories

Brand new, photo-only categories celebrate editorial creativity in all its glory. It’s time to go all out!

Men’s Hairstylist of the Year

Salon Team of the Year

Prove your talents in styling, barbering and grooming with a collection of boundary-breaking men’s looks that are bound to start trending.

Collaboration is the name of the game here. If you have a team that makes you proud then prove it with a collection that represents your shared vision and collective skills.

Avant Garde Stylist of the Year

Be limitless and let your creativity explode in an avantgarde extravaganza. This is your chance to show the world you are a true visionary.

Technical Categories

One for the thrill-seekers. It starts with a photo shoot and ends with a live global colour competition for National Gold winners New Talent Colorist of the Year

Creative Colorist of the Year

Creative Haircutter of the Year

Age is just a number – if you have the vision and the skills then show it. Designed for stylists with fewer than five years of experience.

Welcome to the big leagues, this is the ultimate colour competition. Open to all stylists with the drive to compete in the riotous world of colour.

You need the right cut for a perfect colour. For those with sharp scissor skills and an even sharper eye, you’ll compete live at international level.

Editorial Colorist of the Year

Colour creativity, precision and vision – you’ll need all of these as well as impeccable colour skills to claim this prize for your editorial colour collection.

How to do it: ❐ Choose your category ❐ Read the judging criteria ❐ Imagine and create your entry ❐ Submit your entry documents between 1 May and 31 May 2020 at globalcreativeawards.com ❐ National winners will be announced in July 2020 ❐ Live global competition at the Kao Salon Global Experience in Amsterdam in October

IT’S ALL TO PLAY FOR. FOR MORE INFORMATION ON EACH CATEGORY AND FULL ENTRY TERMS AND CONDITIONS, VISIT GLOBALCREATIVEAWARDS.COM

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22/01/2020 15:39

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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PROGRESS PREPARE AND BUILD FOR THE FUTURE

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Richard Phillipart The Boutique Atelier

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Billy Fry and Ellenora Dean Fry + Dean

Ken West 3•6•5 Education

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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TWO DAYS ALL THIS! ALL MAIN STAGE SESSIONS LIVE DEBATE AND Q&A TWO WORKSHOPS THE WORKING LUNCH MEET & MIX DRINKS RECEPTION THREE-COURSE DINNER WITH WINE PLUS 4* OVERNIGHT STAY WITH BREAKFAST

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20/01/2020 16:41

MW IT20

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2020

20/01/2020 16:43

NO FEAR SHOW YOUR CLIENTS THEY DON’T NEED TO FEAR HAIR-FALL WITH GENESIS FROM KÉRASTASE

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CR EATIV E HE AD AD VE RT OR IAL

A HAIR-FALL SOLUTION FOR EVERYONE *Beauty Track Report 2016

THERE’S NOTHING MORE dispiriting to a client than seeing precious strands of hair clogging up their plugholes and shedding on brushes. It doesn’t matter whether it’s breakage from damage or something more deeply rooted. Seven out of 10 women from the UK and Ireland may suffer from hair-fall or hair loss at some point in their life.* Yet so many solutions are distinctly clinical and unappealing. For those who crave a blend of luxury, science and sophisticated formulas, Kérastase has created the Genesis line.

Alleviate the fears of clients who are concerned about hair-fall with the Genesis salon service. Start with a detoxifying deep cleanse, before introducing the special fibre-strengthening and bodifying Genesis Fusio-Dose Booster and Concentré. The powerful Sérum Anti-Chute Fortifant rounds out the service. Clients can supplement progress with a daily Genesis regime.

There are two Bain options for different hair types, as well as a fortifying Masque to help seal hair cuticles. Strengthening Sérum and Ampoules help to improve the fibre's resistance to minimise hair-fall and maximise beautiful hair, and Défense Thermique protects against further styling damage. Powerhouse ingredients are delivered in lush formulations that help to reduce hair-fall on two levels: hair that’s falling due to stress on the hair fibre, and hair falling from the mid-lengths due to breakage. Offer clients a solution without having to sacrifice the indulgent hair rituals that Kérastase is known for.

GENESIS EXPERTS

FOR THE FIRST TIME, KÉRASTASE’S MOST COMPLETE ANTI-FALL SOLUTION IS BACKED BY THREE EXPERTS KÉRASTASE HAS CALLED on three experts to help curate the range to tackle the issue of hair-fall on all lifestyle fronts (pictured from left to right): nutritionist Dr Megan Rossi, hairdresser David Lucas, and dermatologist Dr Laura Scott. Their years of expertise and insight have been wedded with powerful formulas. The range features Aminexil, which is used in products for fine, thinning hair, and also includes naturally derived ginger root and edelweiss native cells, known for resisting extreme conditions.

NEVER BE AFRAID OF FALLING WITH THE NEW GENESIS TREATMENTS AND PRODUCTS FROM KÉRASTASE. CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK CREATIVE HEAD

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REWORK YOUR GREATEST HAIR HITS ENDLESSLY WITH THE NEW FLEXIBILITY IS A KEY part of any styling skillset.

Being able to envisage how hair looks will evolve over time – whether it’s regular cuts throughout a year or multiple styles required in a tight timeframe for a shoot – makes all the difference.

The Neuro Liquid collection from John Paul Mitchell Systems works the same way. These performance-engineered products have been built to take the heat and allow you to rework hair with ease. Neuro Liquid products feature cuttingedge formulations, including HeatCTRL technology to take heat styling to the next level. Now that’s what we call intelligent styling.

New Neuro Reshape and Neuro Restore are the latest additions to the Neuro Liquid family, extending John Paul Mitchell Systems’ commitment to styling solutions for all. These curl and wave-focused products join a line-up of wet, styling and treatment products for next-gen styling solutions for you and your client.

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NEURO RESHAPE Give a boost to bouncy curls with the new Neuro Reshape memory styler. The HeatCTRL technology works to give hair excellent style memory and a buoyant, bouncy finish.

Reshape also allows you to use thermal tools to reshape and restyle hair without having to reapply more product. Lay down the foundation for beautifully bouncy curls in one simple step.

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ADDITIONS TO JOHN PAUL MITCHELL SYSTEMS’ NEURO LIQUID RANGE

*Versus untreated hair

NEURO RESTORE This is the perfect product for clients whose hair regularly suffers heat damage. Help them with this overnight repair cream, proven to combat breakage by up to 63 per cent.* By morning hair will feel softer and more manageable and clients will feel ready to face the day. Neuro Restore also features HeatCTRL technology to provide additional shape and structural support to curls and waves. Better styling, less damage – now that’s a winning combination.

UPGRADE YOUR PRODUCTS WITH THE NEURO LIQUID INTELLIGENT STYLING SYSTEM FROM JOHN PAUL MITCHELL SYSTEMS. CALL SALON SUCCESS, EXCLUSIVE UK DISTRIBUTOR OF JOHN PAUL MITCHELL SYSTEMS BRANDS, ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK CREATIVE HEAD

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20/01/2020 16:52

Room with a view

In an industry that’s all about appearance, your salon interior should make a statement showing what your brand is all about. As we start a new decade, perhaps it’s time to try a different look?

Hershesons at Harvey Nichols

HAIR LOSS

AS YOU TOOK down all those glittery Christmas decorations in the salon last month, did you look around your space and think it needs a bit of a spruce up? Are pieces starting to look tatty and tired? Consider how it looks to guests through the door. “Evaluate how the current salon is perceived by existing clients,” recommends Albert Ewan of Albert Ewan Design. “It will highlight any problem areas you might not have noticed.”

Remember to look at the overall picture when considering a revamp and not just the aesthetics – are the changes going to be practical for staff? Will it be comfortable for clients? And is the lighting suitable for colour work?

As much as the space has to look beautiful, it must work for you and your team and, most importantly, the client.

“Your staff may have concerns or requests,” says Albert.

“So this is the perfect opportunity to see where the business

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can be improved. It might be the time for added value services such as massaging backwash chairs. A fresh look at the layout will help you see how it works for the clients and how their journey evolves or flows.”

Jo Martin, marketing director at Sally Europe, agrees: “From the moment someone enters your salon its look and feel plays a key part in their overall experience. It’s imperative to plan and think about how you want the layout to work.

Having a straightforward journey for your clients with zero obstacles in the way will make your salon a much more relaxed and professional environment to be in. Carefully chosen decor can help achieve a larger goal – from building your brand identity to creating a calm atmosphere – so it’s important to get this right.”

“A salon refurbishment is an opportunity to build on your

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#Interiors strengths, not only by replacing dated furniture but also adding new functions such as a head spa or a barber corner to gain new customers and expand services,” advises Takara Belmont’s chief designer, Tetsuya Ito. “This way the salon can evolve and make additional income.”

Sometimes, you need a fresh pair of eyes to see just what’s possible. Takara Belmont offers a salon planning service, creating 2D layouts and then 3D renderings to capture ideas and visions discussed.

“Although we’re a furniture manufacturer, we don’t recommend too much equipment as it must reflect the space available, maximise the customer experience, be functional for the stylist and allow for high quality treatments and services – especially in a limited space,” adds Tetsuya.

Giving your salon an overhaul may seem pricey but think of it as an investment.

“Changing regularly by chasing trends can be valid but these don’t tend to last long. Define your own image and identity and represent this in your salon design and every detail,” says Tetsuya.

“Think in terms of longevity when it comes to design,” advises Albert.

“Revamping every three to five years isn’t feasible so plan a design that can last. Think ‘timeless’ when it comes to choosing your colour schemes and furniture, and invest a decent amount of budget in the hardest-working items – like the wash unit. You’ll really notice if you don’t pay for quality. Ultimately, you want your salon to show the new professional vision for new and old clients, and continue to grow the business further.”

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Perfect pieces for 2020 ERGONOMIC ECSTASY You don’t have to choose comfort over style when it comes to functional pieces. “Making sure the client is relaxed and comfortable is one of the most important things about a backwash unit,” explains Albert.

“This beautiful, ergonomicallydesigned piece gives full back and neck support and tilts the head so it’s easily accessible for the stylist.” Get the look with the Pahi Bold reclined wash unit from Albert Ewan Design. albertewandesign.com

SPORTY SPICE Inspired by a classic racing car seat, you can fully appreciate this iconic chair’s design up close. Its refined finish with precision stitching and customisable features such as a wide range of colours and contrasting piping, reveal awe-inspiring quality that stands the test of time.

Get the look with the GT Sportsman from Takara Belmont. takarahairdressing.co.uk

FRONT ROOM FABULOUS WORTH A LOOK You and your client spend a lot of time looking in (and talking via) the mirror, so make it a standout feature that’s also a practical styling station. This double centrepiece station with black or white marbled worktops and an optional pull-out dryer holder ticks all the boxes. Get the look with the Rhea station from Takara Belmont.

Make your clients feel instantly at home with chairs that wouldn’t look out of place in front of the TV. “Buttery soft and so comfortable, this chair is the ultimate addition to any salon,” says Albert. “Its homely style is so inviting, and the hardworking, speckled fabric will hide a multitude of sins.” Get the look with the Pahi Denis styling chair from Albert Ewan Design. albertewandesign.com

takarahairdressing.co.uk

CREATIVE HEAD

22/01/2020 15:41

Call now new 2020 brochure New models new finishes Expert salon design

INTRODUCING TWIGGY STYLING CHAIR new from the maletti madam collection.

MANY LOW SPECIAL OFFER PRICES ON THIS BRAND NEW COLLECTION

www.albertewandesign.com T.016 70 73 89 79 studio@albertewandesign.com Untitled-2 1

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TURN BACK THE CLOCK TO THE 1970S – THREE-DAY WORKING WEEKS, ENERGY BLACKOUTS AND STRIKES. GLAM ROCK DOMINATES AND ROXY MUSIC’S BRYAN FERRY IS SHOWING BOYS WHAT REAL GLAMOUR LOOKS LIKE. FUSE THAT WITH YSL CAMPAIGNS OF THE TIME AND YOU HAVE NICO, THE LATEST FROM PAUL STAFFORD AND HIS STAFFORD HAIR TEAM PHOTOGRAPHY BY LEE MITCHELL CREATIVE HEAD

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HAIR Paul Stafford and Zara Calhoun. COLOUR Aiden Bradley. ASSISTED BY Tiaran Okane and Mark James. PRODUCTS ALFAPARF Milano. STYLING Jamie Russell.

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A mighty heart WITH ECc ENTRIC, OVERSIZED FEMININE HAIR FINISHES CONTRASTING WITH STRONG PATt ERNS AND MASCULINE SHAPES IN THE WARDROBE SELECTS, SHELlEY SUMNER’S VISION IS TO BRING THE RUNWAY TO THE SET

PHOTOGRAPHY BY CHRIS BULEZUIK CREATIVE HEAD

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HAIR AND CREATIVE DIRECTION Shelley Sumner. STYLING Lewis Cameron.

MAKE-UP Louise Lerego. MODELS Anabelle Hoy, Rosie Turnham, Isabella Lilley.

#Throwback to Liv Tyler for @ranki narchive and @hung ermag azine. Such fun workin g with @estebanhair

Congratulatio ns @naom i!

Officia lly an ICON at the British Fashion Award s @britis hfashio ncouncil The incredible #Su perQuiff for @-charlesjef frey A/W 20

In the

On set filming for the NEW #TenY earsYounger. Coming soon to screens near you‌

frame

No, no really... you take the bed! #man sbestfriend

Co-founder of Salon Sloane and Revlon Professional global influencer, John Vial (@johnvialhair) snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

#TBT to @-charlesjef frey with #Ti mWa lker for @i-d. Hair by me and @pau lpruchnik hair

#FBF to that time we made @mela niecmu sic a screen siren‌ #notso sportys pice

#TBT to @icebe rg A/W19 inspired by @zaha hadida rchitect s 66

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The wond erful @rev lonprofess ional uk tea m back stag e

Such a joy to work with the geniu s that is @bjo rk for @da zed winte r 19 issue CREATIVE HEAD

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Refillable and reusable innovation Infinite mixing possibilities, colour enhancing shampoos and conditioners for the most creative colourists! www.my-haircare.com

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