Creative HEAD February 2019

In print•online•everywhere! £4.50 FEBRUARY 2019

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FEBRUARY 2019

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k r o w m celebrate!

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l a n o i s s e f The pro difference BOX COLOUR… MOBILE HAIRDRESSERS… YOUTUBE TUTORIALS…

WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON? THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT ACTUALLY MEAN? It means learning all the time – and paying it forward. New techniques, products and information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it – seasoned hairdressers are some of the best people to learn from; they offer encouragement and understand the difficulties younger people face in the industry because they were once there too. We’re in it together.

It means that magical makeover moment... Watching your clients transform... Is there anything better than that spine-tingling moment when the cape is twirled away and they really see themselves, see what you have achieved? You watch as their self-confidence skyrockets; they’re in awe of what your hands have created. You live for these moments, and you get them, every day.

Remember that teacher who wrote you off? Thought hairdressing was for the kids who couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing industry requires extensive knowledge in a multitude of areas. You know the colour wheel like the back of your hand. You’re a genius; day in, day out.

At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful industry we all work in. The years of training. The expertise. The skills in those hands. The ideas in your head. THIS is the professional difference... and what a difference it makes!

Let’s celebrate it. Together…

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HARI SALEM, HARI’S, LONDON

“I’m quite shy but hairdressing has taught me to interact with people on all sorts of levels. It’s allowed me to be creative, and it’s also allowed me to be myself. I’ve never felt I needed to behave a certain way…”

Fulfilment

CHARLES WORTHINGTON MBE, CHARLES WORTHINGTON SALONS, LONDON

“Being a hairdresser is about fulfilling a creative dream. Working in an industry that’s full of vibrant, creative characters means you live your life in a really fun, fulfilled way.”

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KEN PICTON, KEN PICTON SALON, CARDIFF

“Being a hairdresser is one of the most incredible jobs you could have.

I came into it by default, and from the moment I entered I was mesmerised.

I’ve been hairdressing for more than half my life now – that’s testament to what a great job it is!”

Passion

PAUL DENNISON, KEN PICTON SALON, CARDIFF

“My career has seen me standing onstage in front of 3,000 people in Barcelona, but I also love the buzz of nailing a new look on a client – for me that’s a career highlight I get every day.”

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PAUL EDMONDS, PAUL EDMONDS, LONDON

“The salon professional difference is what it’s all about. It’s years of training being delivered in the form of the very best information for the client, and surrounding them in an environment that nurtures people and makes them feel good about themselves.”

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MAI HA, TREVOR SORBIE, MANCHESTER How long have you been a hairdresser?

I’ve been hairdressing now for 21 years.

What makes you proud to be a hairdresser?

The ability to transform people and make them feel good about themselves.

Why should clients come to the salon to get their hair done, rather than do it at home?

Not only are hair stylists on point with the latest trends, they also have the skill set to create a look that will suit each individual that is truly bespoke.

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Expertise

KATHRYN DARTNELL, HARINGTONS, WINCHESTER

“It’s really important, as a hairdresser, to have great communication. From the moment you come into contact with your client you need to extract as much information as possible, about their lifestyle, their personality, what’s going to work for them in their life practicality-wise… It’s important to understand their specific needs because each head of hair you create is an advert for your work.”

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MATTHEW CURTIS, MATTHEW CURTIS HAIR, LONDON, STAFFORDSHIRE & THE COTSWOLDS

“Going to the salon is an experience, it’s a journey.

It’s a relationship with your hairdresser, it’s a cup of coffee, it’s about talking about your problems and your issues, but also about your goals and how you want to feel and look. The salon is all-encompassing. It’s an escape, and an opportunity to become the person you want to be.”

JORDAN GARRETT, HERSHESONS, LONDON

“If you’re the kind of person who thinks outside the box and doesn’t like colouring inside the lines, then hairdressing is for you. I love the fact that you never know what’s coming next, or where your next job will take you.”

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INDIA & JASON MILLER, CHARLIE MILLER HAIRDRESSING, EDINBURGH

“The salon experience is both unique and essential because of the professionalism, the training and the quality that we provide.

It’s also about the human contact. For us, it’s about the potential to give something incredible every hour of the day when we’re behind our clients. It’s about creating magical experiences for people.”

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NEVILLE TUCKER, NEVILLE HAIR & BEAUTY, LONDON

“One of the most wonderful things about being a salon owner has been the ability to train others. To watch someone go through the whole process, from being a shampooist to learning the craft and then going on to open up their own salons… For me, that’s something very special.”

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SARA HOLMES, CO-OWNER, STUART HOLMES, CHELTENHAM How long have you been in business?

15 years. The time has flown and it has been an incredible journey so far.

What about your business makes you most proud?

All of it, really! When we started there were just three of us in this huge building – everyone thought we were mad! We have taken the whole journey step by step and grown and developed gradually over the years.

I love the fact that if something doesn’t work we can change it and that we are always learning – in fact, we never stop learning. I am hugely proud of the supertalented team we have: some have been with us since the beginning and are incredibly loyal and passionate about the salon and what we do. Some are ‘home grown’, having started their journey as apprentices, and are now talented stylists and colourists working hard to achieve their dreams. And then all the other amazing members of ‘Team Holmes’, who work hard to deliver incredible hairdressing and keep and exceed the great reputation we have earned over the years. Running a business is not easy and there are always challenges along the way – but with hard work, a great team and determination, goals and dreams can be achieved.

How important is the professional difference?

Isn’t it always better to be looked after by a team of experts? Not only do people receive excellent quality of hairdressing in a salon, they will also enjoy the whole experience – from a cappuccino on arrival to a great head massage and the right products to suit them AND they leave the salon looking great and feeling amazing. You just can’t compare that to sitting at home on a kitchen chair washing your hair over the bath!

Describe the salon experience you offer your clients My background is from the hotel industry, so we have tried to blend some of my experience into the salon journey.

Firstly, parking is available for clients to reserve in advance and the red carpet is always immaculate to greet them as they enter the building. We have a reception for our clients to ‘check in’ and ‘check out’ and a stunning lounge where they can relax before their appointment and enjoy the library of portfolio books while sipping a glass of fizz or enjoying a cappuccino prepared by our very own full-time barista. That’s all before they make it up the stairs to the salon with huge floor-to-ceiling windows overlooking the Town Hall, with spacious styling sections and a comfy area to relax while hair colours are developing. Our attention to detail is second to none – we have phone chargers, reading glasses and will also run errands for clients while they are with us, from buying sandwiches to posting letters! Our team here is like one big family, as clichéd as that may sound, and the clients love their time with us.

To us, an amazing hair cut and colour is to be expected and it’s everything else that makes clients’ time with us even more enjoyable.

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PAUL PERCIVAL, PERCY & REED, LONDON

“I love the salon. If you go into a buzzy salon it’s the best place to be. It’s the energy! Not just the energy of people feeling great about themselves, it’s the amazing cocktails, the snacks, the great music... There’s not many places that are better to hang out in than a salon!”

ADAM REED, PERCY & REED, LONDON

“I get to do what I love every day. I love creating, I love meeting people – my client, my team, a model, a celebrity – I love creating hair. I love looking at hair. I love hair colour. There is nothing about hair that I don’t love, and there is nothing about being a hairdresser that I don’t love every single day.”

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COS SAKKAS, TONI&GUY

ANDREW MULVENNA, ANDREW MULVENNA, BELFAST

“The professional difference – there’s nothing like it. It involves a skilled professional, who’s there to discuss and filter ideas and translate them into reality. It’s an art that cannot be imitated, and it’s so important in this digital age where people are bombarded with so much choice.”

“Being a hairdresser is my life, the reason why I wake up in the morning. It’s given me such an amazing career; I’ve met lifelong friends and travelled the world.

But I’m also fulfilled by what I do every day – by making my clients feel super-happy, by educating people from all over the world and by watching them grow and become the hairdressers of the future.

It’s everything I’ve always dreamed of.”

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LEE NASH-JONES, NASHWHITE, WARWICK, LEAMINGTON SPA AND STRATFORD-UPON-AVON

“As an apprentice I learned patience and I gained in confidence. And now, as a business owner, it’s my opportunity to give back those qualities that I picked up in the early stages of my career. It’s about more than being a hairdresser now, it’s about quality of life.”

Team

ROB WHITE, NASHWHITE, WARWICK, LEAMINGTON SPA AND STRATFORD-UPON-AVON

“For me, being a hairdresser is more than just doing hair. It’s about having the opportunity to impact on people’s lives, whether that’s my clients or my staff. My proudest moments are when I see our team working with empathy, respect and courtesy with our clients and seeing them forge those bonds and relationships that mean those clients will then return again and again to the salon.”

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DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN

“I’m 30 years doing this, and started off in a very basic community salon, but it’s funny where the journey takes you. I’ve worked for Vogue magazine, I’ve worked at The Oscars, I’ve worked on music videos all over the world, but I still love the interaction with the client and the team in the salon.”

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How many years have you been in hairdressing?

20 years! How did that happen!

Describe the job satisfaction you get from your role I’ve always enjoyed what I do, so I love that my current role as creative director now extends to pushing the boundaries of what the Hugh Campbell Hair Group can do. It’s brought my job satisfaction to a whole new level. There’s no better feeling than seeing a client leave the salon happy with a bespoke colour and cut tailored to their individual vision and needs. In the same way that fashion designers use moodboards, we listen to the client, think about the manageability of their hair at home and then work with them to make that vision a reality. There is immense job satisfaction in seeing that process come full circle.

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CATHAL WALSHE, MARBLES, HUGH CAMPBELL HAIR GROUP, IRELAND

Why should clients come to the salon to get their hair done, rather than do it at home?

The simple answer is quality. Think of your best suit or dress, the piece that makes you feel like a million dollars when you wear it. Do you bring it to the dry-cleaner who has the skills and equipment to keep it looking its best or do you fling it in the washing machine and hope for the best? Similarly, why pick a generic box colour off a shelf when you can have a professional colourist mix a tone just for you. We look at everything from skin tone to day-today wearability. That really can’t be fully achieved in your bathroom at home.

What advice would you give to someone starting out in the industry?

Ask questions! Lots of questions! There is no such thing as too many or too obvious questions. Understanding why we do what we do is key – without that you can’t extend your learning or create something new and exciting.

Young professionals are the future of our industry so as mentors, it’s our job to ensure that we are supporting their development and their passion for what they do.

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Ambition JONNY ENGSTROM, GUY KREMER, WINCHESTER

“Even though I’ve been doing this for 20 years or more, I still enjoy going to work, meeting new clients, meeting my regulars, working with my staff and learning new things every day.”

DARREN FOWLER, FOWLER35, LONDON

“It’s such an amazing time right now to get into hairdressing.

Yes, it’s hard work and you need to put in the hours, but what you can achieve is absolutely phenomenal and I’d love to be doing it all over again.”

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RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE

“I started out as a Saturday boy at 13 years of age, brushing up hair and shampooing the masses. And I went on to work in lots of different places but I’ve come back around and now I actually own the salon where I started out. And completing the circle has really been one of the proudest things for me. To take a salon that was failing and make it successful has been fantastic.”

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How long have you been in hairdressing?

I’ve been lucky enough to work in the industry for almost 30 years now.

My first experiences in a salon environment go back as far as 1990. My dad, who was a hairdresser for 44 years and general manager of a very successful salon chain, introduced me to this exciting world of his at a very young age and I’ve shared it with him ever since.

Describe your proudest moment to date Opening my salons, watching trainees go from graduates to outstanding hairdressers worthy of world-wide recognition, and the continued growth of my company are some of my proudest moments. However, a real stand-out was the thrill, awe, excitement and overwhelming sense of pride I felt when I watched my Sugar Culture tribe win both major categories in the L’Oréal Colour Trophy Ireland, while also delivering what I can only describe as a monumental halftime show. It put an energy into the Colour Trophy ceremony that I have never experienced before, in all my years as a spectator. I relive those moments on a daily basis.

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MARK O’KEEFFE, MANAGING DIRECTOR, BROWN SUGAR, IRELAND

What is your role within Brown Sugar, and how much satisfaction do you derive from it?

My official ‘job title’ is managing director. However, my role is multi-faceted and is forged in leadership. I am involved in every aspect of the business, from design to strategy, recruitment, training and development, marketing and more. I work very closely with all of my team and consider their wellbeing to be a big piece of my responsibility.

Coming into a busy salon, seeing your team grow and be successful is hugely satisfying. Knowing my team are happy and given the best possible platform to achieve greatness, watching trainees graduate, receiving a positive review from a client, seeing your work on the front cover of magazines, witnessing the creative journey of the work produced by my art team… all of these things bring me great satisfaction and appreciation!

Why should clients come to the salon to get their hair done, rather than do it at home?

The obvious answer would be for better results, but it is so much more than that. We don’t claim or see ourselves in competition with box colour or ‘freelancers’ operating in the black market. We’re so much more than the result. While high-fashion hair and beauty is the service we provide, we also bestow an experience on every single client who walks through the door.

The personal touches – from signature head massages to complimentary cocktails in tranquil surroundings – all add to the customer experience.

However at the core of it is the relationship and bonds formed with the salon team. It can be a form of therapy for our customers, who love to come in for the chat and the buzz just as much as for the haircut. In saying that, it will always be the best haircut! Why does anyone choose to go to a five-star restaurant over eating at home? Because it’s human nature to enjoy the finer things in life.

What advice would you give a youngster just starting out in the industry?

Say no to nothing and experience everything! It is such an exciting time to be entering the industry. Hairdressing has come such a long way in recent times. Social media has helped our craft evolve into so much more than cuts and colour. It is daily expressionism and a tool for allowing us to help people mould individuality. Training has become more diverse and job opportunities are taking people all over the world. One minute you could be behind a chair, in a salon, and the next you could be styling a top model at New York Fashion Week. So work hard, retain a good attitude, soak in every bit of knowledge and reap the rewards. In hairdressing, the world is your oyster.

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JAMES GALVIN, DANIEL GALVIN, LONDON

DANIEL GALVIN OBE, DANIEL GALVIN, LONDON

“If I see a colour in my salon that is absolutely fantastic, I have to know who’s done it. I’ve got to pat that member of staff on the back, and I’ve got to tell that client what a wonderful job my colourist has actually done.”

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“It’s amazing what can be achieved in the hairdressing industry and that the professional difference can truly be recognised.

Seeing my dad get his OBE from Prince Charles made me feel so proud to know that all his hard work and the blood sweat and tears he’d put into the industry over the years had been recognised at the highest level.”

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ALAN EDWARDS, ALAN EDWARDS, GLASGOW

“What I’ve learned from my career is always to be open-minded and to focus on self-development and change and to totally understand that you can learn from absolutely everybody and that every day is a new experience.”

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Jimi and Georgina Parkinson, Sessions Spa

Antony Licata, Mahogany Hairdressing

The Brooks & Brooks team

OBC OF INSERT

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PAGE 3 OF BOOK

KEEP ON pushing YOUR PROFESSIONAL DIFFERENCE Gavin Hoare, Richard Ward Hair & Metrospa

Skyler McDonald, Skyler London

IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION, YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE, YOUR SENSE OF FUN... DON’T STOP NOW!

#WeAreLOrealPro TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVEHEADMAG.COM Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire To discover the professional difference with L’Oréal Professionnel visit lorealprofessionnel.co.uk

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HAIR: DARREN FOWLER, FOWLER35 FASHION: MATTHEW NEEDHAM

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HAIR: JASON HALL, JASON HALL HAIRDRESSING FASHION: DINGYUN ZHANG

22 HAIR: ELETTRA GUGGERI, RICHARD WARD HAIR & METRO SPA FASHION: EKATERINA ZELENTSOVA

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HAIR: MATTHEW CURTIS FASHION: EKATERINA ZELENTSOVA

HAIR: JORDAN GARRETT, HERSHESONS FASHION: ALEKSANDAR MITROVIC

HAIR: SAM ASHCROFT, BROOKS & BROOKS FASHION: DINGYUN ZHANG

HAIR: ADAM REED, PERCY & REED FASHION: GUI ROSA

HAIR: MARK WOOLLEY, ELECTRIC HAIRDRESSING FASHION: SARAH KAUFFMAN

HAIR: SHELLEY SUMNER, RUSH FASHION: PAOLINA RUSSO

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HAIR: FERGAL O’CONNOR, ORIGIN FASHION: MASHA POPOVA

31 HAIR: BEN HARDS, THE SQUARE FASHION: PAOLO CARZANA

HAIR: MARIO FAILLA, THE GALLERY FASHION: MARTIN HANLY

HAIR: LUISA ALDRIDGE, HARI’S FASHION: FEBEN VEMMENBY

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HAIR: LEE NASH-JONES, NASHWHITE FASHION: ALEKSANDAR MITROVIC

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HAIR: DARREN FOWLER, FOWLER 35 FASHION: CECILE TULKENS

HAIR: DALE HOLLINSHEAD, HAZEL & HAYDN FASHION: JIE WU

HAIR: JONATHAN SOONS, HEADMASTERS FASHION: JORDAN CHARLES

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HAIR: RICHARD PHILLIPART, THE BOUTIQUE ATELIER FASHION: CAMERON WILLIAMS

HAIR: BEN GARRY FASHION: GUI ROSA

HAIR: PAUL HESSION, HESSION HAIRDRESSING FASHION: JIE WU.

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0% RETOUCHED 100% TECNI.ART

@LOREALPRO #TECNIARTIST

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HAIR: MARC TRINDER, TRINDER HAIR STUDIOS FASHION: CECILE TULKENS

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HAIR: ANDREA DALEY, BARBARA DALEY FASHION: JORDAN CHARLES

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HAIR: CHERYL MUNOZ, DANIEL GALVIN FASHION: SARAH MCCORMACK

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HAIR: MARCELLO MOCCIA, ROOM 97 FASHION: JOHANNA PARV

HAIR: PAUL DAVEY, DAVEY DAVEY FASHION: ALEKSANDAR MITROVIC

HAIR: KATHRYN DARTNELL, HARINGTONS FASHION: MASHA POPOVA

HAIR: ANGEL MONTAGUE SAYERS, SALLY MONTAGUE FASHION: MATTHEW NEEDHAM

HAIR: JASON HALL, JASON HALL HAIRDRESSING FASHION: PAOLINA RUSSO

HAIR: PAUL DAVEY, DAVEY DAVEY FASHION: JOSHUA CRABTREE

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HAIR: JAMES COLEMAN, BROWN SUGAR FASHION: GUI ROSA

36 HAIR: JACK MERRICK THIRLWAY, NEVILLE HAIR & BEAUTY FASHION: TALIA LIPKIN-CONNOR

HAIR: JOHN GILLESPIE, JOHN GILLESPIE HAIRDRESSING FASHION: JOHANNA PARV

HAIR: KY WILSON, THE SOCIAL FASHION: JIE WU

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HAIR: ANDREW MULVENNA FASHION: SARAH MCCORMACK

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HAIR: STEPHEN CHAPMAN, CONTEMPORARY FASHION: TALIA LIPKIN-CONNOR

HAIR: DANIELLE DIGNAM, DYLAN BRADSHAW FASHION: PAOLINA RUSSO

HAIR: LUKE PLUCKROSE, SAKS FASHION: JAWARA ALLEYNE

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HAIR: FERGUS DALY, ZEBA FASHION: JOSHUA CRABTREE

HAIR: EILEEN MCGRATH, THE EDGE FASHION: GUI ROSA

HAIR: JOSH WOODMAN, ANDREW HILL FASHION: JAWARA ALLEYNE

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DISCOVER INSIDE THE STORY BEHIND THE RE-LAUNCH* OF TECNI.ART AND THE 2019 COLLECTION IMAGES CO-DEVELOPED BY

*The Tecni.Art range is being relaunched with new packaging, some products being discontinued and 3 new products.

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USE

Try this look on you Get the Style My Hair app.

TO PROTECT & STRENGTHEN YOUR HAIR DURING PRE-LIGHTENING

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ALEXA CHUNG

BAL AYAGE

AMBRÉ

M U LT I -TO N A L S E RV I C E BY T H E U N I Q U E O I L C O L O U R*.

p.

*By L’Oréal Professionnel

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YES.

IT’S OPEN

YES. IT’S OPEN

In it’s 64th year, the longest-running live hairdressing competition the L’Oréal Colour Trophy, is now open for entries.

Will you be this year’s winner?

ENTER NOW* lorealcolourtrophy.com #LCT19 #lorealprouk @lorealpro

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

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SHOW YOUR TRUE COLOURS

image: Grand Final 2018 Hair by Percy & Reed Artistic Team

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Editor’s letter

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ONE OF THE MOST invaluable websites I visit regularly is Lifehacker – a cornucopia of suggestions on how to make life that little bit easier, your day more manageable. In a world where we seem to be living at warp speed, this is a practical oasis, sharing valuable tips and often saving me little chunks of time that I can then spend with my family and friends. Imagine, then, becoming a mini Lifehacker for your cash-rich/ time-poor clients – lifting the lid on products, tools and techniques that can make their life easier, eliminate a little bit of stress and give them a bit more ‘Me Time’. Now picture how thrilling that could be for your guests and how very much appreciated it would be… all illustrating your professional expertise and offering a truly personal touch to their visit, each and every time. You’re the insider, you’re the one with the knowledge – use it to your advantage! That service element is also vital when it comes to all things colour, so make sure you see what the season has in store with PAINT and check out why now is the time to invest in a colour bar for your salon. And who says you can’t stock a few fizzy tipples back there, too?

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

JOIN US! In just one month’s time, on 1 March, we’ll be launching our Most Wanted and The It List competitions for 2019!

Want a chance to get your hands on a coveted trophy? Make sure you head to creativeheadmag. com/events and sign-up to be the first in the know, or turn to page 36…

Calling all salon owners and managers! Step up your business strategy by securing your spot at Salon Smart 2019 (24 and 25 March). Turn to page 30 or visit creativeheadmag.com/ salonsmart for more details about all the inspiring speakers, packed programme and event experience!

@creativeheadmag

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ADD TO ANY COLOUR OR LIGHTENING FORMULA & UNLEASH YOUR CREATIVITY!

February

WHAT’S INSIDE In print•online•everywhere!

£4.50 FEBRUARY 2019

Passion

Ambition Fulfilment

Expertisek

or mwcelebrate!

TeaLet’s

ON THE COVER

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FASHION

Shelley Sumner gets conceptual with the Socially Awkward collection

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#WeAreLorealPro from L’Oréal Professionnel

BEST LOCAL SALON

Malcolm Murphy Hair in Leicester on what it takes to become true local heroes

62 SCENE

Headmasters celebrates a year of winners

EDITOR

STAFF WRITER

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

DIGITAL ASSISTANT

SPECIAL PROJECTS MANAGER

ART DIRECTOR

ONLINE AND DIGITAL EDITOR

SPECIAL PROJECTS DIRECTOR

AMANDA NOTTAGE DEBORAH MURTHA NICK JABBAL

ANNA SAMSON KELSEY DRING

DIGITAL DESIGNER

ALISON ROWLEY

CHIEF SUB EDITOR

LAURA TUCKER

EVA VESTMANN

ADVERTISING

DAVID HAMMOND JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ADAM WOOD

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FREE WITHE THIS ISSU

PAINT

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

22/01/2019 15:50

had to do was say yes

All I

When we made the decision to move to Timely, all I had to do was say yes, make it happen. They took all the hard work away. They swapped over our client data. I was really impressed — Kylie Hayes, Moha Salon

Say yes, and we’ll take care of the rest.

Talk to us on 02038 683790, or visit gettimely.com to get started.

Images courtesy of Go24/7 and Revlon Professional

Charles Jeffrey

Daniel w. Fletcher

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

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Iceberg

Christopher Raeburn

FEWER THAN TWO IN FIVE secondary schools are allowing other education and training providers access to their pupils to inform them about technical and vocational qualifications and prospects, such as hairdressing.

That’s the damning finding from a briefing by progressive think tank Institute for Public Policy Research (IPPR), looking at the Baker Clause a year after its introduction.

The legislation, which came into force in January 2018, requires secondary schools to allow access to other education and training providers in an attempt to improve technical education and overcome the financial incentives that motivate schools to retain pupils. IPPR stated that making a success of the Baker Clause would be vital if vocational options such as hairdressing were ever to be seen as equally important career choices.

According to the study, just 37.6 per cent of schools were abiding by the legislation. The IPPR also revealed 70.1 per cent of technical education providers thought that the Baker Clause has failed to deliver on its aims, although 31.3 per cent of providers felt the situation had improved in the past year.

“A number of our salons have contacted local schools in recent years to see if KH Hair could get involved in their careers evenings, only to be told ‘no’,” says Darren Messias, managing director of 21-strong East Midlands salon chain, KH Hair. “Some have been receptive but, in our experience, a lot depends on the school and how the head teacher chooses to run it.

“We have also heard from our new apprentices and their parents that, in a lot of cases, if their child is interested in becoming a hairdresser they have been told to send them to a college – the apprenticeship route within a salon is never mentioned.”

Pronounce

SCHOOLS FAIL TO GIVE PUPILS ALL THE OPTIONS

London Fashion Week Men’s A/W19 THE LATEST London Fashion Week Men’s shows proved men’s fashion is fast becoming a creative force to be reckoned with. Super-stylist John Vial created geometric folds at Charles Jeffrey for Revlon Professional and at Iceberg – where he used American Crew Fiber Grooming Foam – while Anna Cofone mixed tight buzzcuts with boisterous afros for self-expressive styling at Bianca Saunders. We saw plenty of sleek, James Bond-esque hair too, at Daniel w. Fletcher (again by Anna Cofone styling for Fudge Professional) and at London College of Fashion, where Rush Hair’s Andy Heasman and Tina Farey styled casually pushed-back finishes for L’Oreal Professionnel. The pair reached for TECNI.ART Beach Waves and Depolish to create a simple, natural look.

Colour played its part at C2H4, where Michael Harding used Pulp Riot and R+Co for go racer neons, while Brendan O’Sullivan for Go24/7 at Christopher Raeburn created slashes of sprayed-on colour and tight side braids on the longer-haired models, using old parachute ribbons to tie in with the recycled theme of the collection.

Need something fun and colourful to perk up your shelves this winter? You’ve got to love these Cheeky Peach, Lovely Llama and Trendy Tiger Compact Stylers from Tangle Teezer x Skinny Dip! tangleteezer.com

CREATIVE HEAD

23/01/2019 13:02

Images courtesy of Go24/7 and Revlon Professional

#CHedit MY month

AHEAD

What February has in store for...

JAK BAKEWELL

RE-INVENTION HOUSE

REMEMBERING ORIBE

Oribe Canales – trailblazing session stylist and co-founder of the much-loved eponymous hair line – has died at the age of 62. Synonymous with the era of the supermodels, his vivacious personality and magic touch with hair saw him work for some of the biggest magazines and brands in the world.

As much as people remember his creations for Marc Jacobs’ infamous Perry Ellis S/S93 grunge show, or his stunning session work, Oribe will be most remembered for his joy and passion.

SWITCH ON TO… CLAYDE BAUMANN BREAK OUT THE POPCORN – our new In Conversation With… series continues with Clayde Baumann, global colour director for D&J Ambrose and Wella Colour Creative. From what – or rather, who – brought him to the UK through to what’s exciting him for 2019, Clayde covers it all with Creative HEAD’s editor Amanda Nottage. Watch the interview now, only on Creative HEAD Video.

Visit creativeheadmag.com now

+1,077% +879%

That’s the percentage increase in both searches and ‘pins’ on Pinterest for lilac and grey hair colour. The two hues are set to soar as trends in 2019 according to research by the social media moodboard site. Millennial Pink is so 2018…

MARK LEESON REVS UP COLOUR FOR REVLON

Mark Leeson has been revealed as the new global artistic ambassador for Revlon Professional. Co-founder of Mark Leeson Hair Body & Mind, his role will include education and campaigns, as well as mentoring the winners of a new competition to find a band of talented stylists within Revlon Professional’s salon network. The Revlon Evolution Team’s members – known also as the R.ev Club Revlon – will win a photoshoot with Mark and a renowned photographer. To enter, submit a picture of a fashion-forward cut and colour using Revlonissimo. Winners will also get six intensive days of education covering cutting, trend-led paintwork, prepping for shoots and tips for speaking onstage. Applications close on 10 March. Email nick.riley@revlon.com for more

CREATIVE HEAD

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“We are coming to the end of our first year, and I’ll be reviewing my guest feedback forms to find out if our guests love it as much as SEE JAK we do. So far, so good!

BAKEWEL L AT Time away from the salon floor will be taken up in preparation for our Salon Smart appearance – see you there!”

HARRIET STOKES

NOT ANOTHER SALON

“Sophia Hilton and I are preparing for our biggest Not Another Academy tour yet, to Australia, where I’m going to be teaching six courses alongside Sophia, as well as a few classes on my own. We are also closing the Australian L’Oréal Colour Trophy Grand Final show!

It means I’m working on it every day until we leave!”

MOVERS AND SHAKERS Toni&Guy has appointed Nigel Darwin to the position of chief executive with immediate effect. Nigel brings 20 years of experience in a variety of consumer sectors to the role, in which he will devise and implement strategies to promote label.m products, the Toni&Guy salon brand and its global education.

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Following on from TIGI Copyright Colour and Care comes styling range TIGI Copyright Custom Create.

The new line-up is teeming with luxurious ingredients and fragrances.

The Blond Absolu range from Kérastase provides deep ultraviolet care for lightened or highlighted hair – it hydrates, protects from oxidation, neutralises brassiness and boosts colour luminosity.

RRP FROM £23 0845 6000122 kerastase.co.uk

RRP £18 EACH 0844 8440944

tigiprofessional.com

Irresistible services consumers will want to snap up, selected by the Layered team

Have Olaplex fans in your clientele? Then listen up!

There’s a new duo on the scene: Olaplex Bond Maintenance Shampoo and Bond Maintenance Conditioner.

RRP £25.85 EACH 0845 0773277 starqualities.com

The improved milk_shake Volume Solution range includes a paraben-free shampoo and conditioner alongside a styling spray that uses sugar derivatives to give support without weighing hair down.

RRP FROM £14.69 01392 365177 milkshakehaircare.co.uk

Ask your clients about hair styling tools, and we bet they’ll name-check a ghd in there somewhere. Whether it’s for poker-straight hair or S-bend waves, women up and down the land rely on their ghds. Well, now there’s a new tool that’s promising clients extra time for themselves in the morning (hallelujah!). Meet the ghd glide, a heated brush that quickly and effortlessly smooths hair into submission, so that second day hair doesn’t look less than fabulous. We don’t think we’re overstating it – you may find yourself your client’s new hero.

RRP £125

01924 423400

Cater for the curly girls (and boys) of your column with the new launches in label.m’s Curl Define range – Curl Define Foam and Curl Define Shine Top Coat.

ghdhair.com

RRP FROM £15.75 01753 612090 labelm.com

Fresh from the Wella Professionals EIMI range comes two new oils with opposite consistencies: Cocktail Me, a cocktailing gel oil designed for easy mixing with other EIMI products, and Oil Spritz, a liquid sprayable styling oil.

RRP £17.30 EACH 020 3901 1163

Talk about sleek – Paul Mitchell has teamed up with industrial designer Karim Rashid to create the limited-edition Neuro Halo range of smart, stylish heat tools.

RRP FROM £149 0845 6590011 salon-success.co.uk

New from Goldwell StyleSign, Dust Up volumising powder provides instant body, boosts texture and adds grip to the hair, while clay Matte Rebel is spot-on for rough, extremely matte styles with a dry finish.

DUST UP RRP £14.50; MATTE REBEL RRP £12.75 01323 432100 goldwell.co.uk

wella.com

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Behind the scenes at oodles of London Fashion Week shows across the seasons, there’s been a perennial host of black and white-packaged hard workers. And now it’s time for TECNI.ART from L’Oréal Professionnel to enjoy a modern makeover of its own, in partnership with top session names including Adam Reed, L’Oréal Professionnel’s editorial ambassador. That famous monochromatic packaging is still there but looks fresher, while the line-up of products has been carefully edited to make the life of the busy backstage stylist a lot more simple. The range has been curated down from 32 products to 26, and ordered into three categories – Core Essentials in white; Texturisers in grey and Transformers in black. Don’t panic – TECNI.ART Pli is still there! And there are even a few new faces that will no doubt become future stars of session kits (shine spray top coat Ring Light, we see you! Ooh and Transformer Lotion and Gel, too). Empty out your kitbag in preparation – there’s even more to come this summer…

RRP FROM £12.80 0800 0304034 lorealprofessionnel.co.uk

IT’S ALL ABOUT... MASKS

Tired of your clients returning with their hair in a state? Send them away with the Balmain Paris Hair Couture 5 Week Enriching Hair Treatment.

RRP £59.95

01323 842288 balmainhair.co.uk

CREATIVE HEAD

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Ultra-thirsty locks need ultra-deep hydration.

The Windle London Ultra Nourishing Masque blends eight natural oils, including Tahitian monoi, babassu and baobab, for intense shine and hydration.

RRP £34 020 7497 2393 windleandmoodie.com

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WHY DID YOU WANT TO BE A BARBER? It looked cool, and working with different personalities, styles and trends was very appealing. I really wanted a career that allowed me to be hands-on as well as creative, and thankfully I’m doing that! I actually started working first for my dad, selling roofing tiles, but I hated it. After going travelling I saved up and moved to London to do a barbering course.

THOMAS FORDE AGE: 26 SALON: CUT & GRIND, SOHO

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? The opportunity to work in one of London’s trendiest spaces on a daily basis is a career highlight for sure. Doing promotional gigs for haircare brands and clothing brands have also been standout moments. At the top of the list though has to be being nominated in both the collective and individual awards for Most Wanted and The It List.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I don’t actually look that far ahead, nor do I get caught up in the moment. My focus is always the next client, or the next day at work. That mentality keeps me grounded. But I suppose I would probably be teaching, and at some point I’d love to be able to travel and share my skills across the fashion and entertainment industries.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Easy – I want to cut and style the hair of someone for the cover of GQ magazine.

That would be a real ‘I’ve made it’ moment.

Another dream would be to work at London Fashion Week, just doing mad styles, experimenting and showcasing my skills on an inspirational platform.

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#CHedit

Inside story SALLY MONTAGUE HAIR & SPA ASHBOURNE, DERBYSHIRE

Now a six-strong salon group, Sally Montague is becoming the modern illustration of a destination salon and spa, with some truly breathtaking locations (and more to follow). The latest is a stunner – not only a gorgeous hair salon but also a town spa and studio for fitness classes. It has taken almost eight years to plan and create a completely purpose-built venue that is the group’s largest to date. Downstairs is home to a spacious salon and nail area, while upstairs there are six treatment rooms, a relaxation area and a multi-purpose fitness studio for yoga, pilates and barre classes.

“This space has been a real labour of love,” admits Sally. “The brief was to design a space where clients would want to spend more time and experience a wide variety of hair and spa treatments in relaxed and spacious surroundings.”

HOT BUYS ALL IS CALM

New from Takara Belmont’s Arcadia series come these two impressive styling stations – the rectangular Rhea and the circular Cassia. An illustration of practical Japanese minimalism, marble plated surfaces mimic the movement of water to promote calmness.

Cassia £1,200; Rhea £1,840

020 7515 0333

takarahairdressing.co.uk

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now open MATHEW ALEXANDER LONDON

The stylist’s eponymous two-floor salon has an eco-friendly vibe with make-up applications and lessons using premium brands such as Tom Ford and Pat McGrath.

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THE BUSINESS EDIT

STEVE ELSTEIN GHD PRODUCT DEVELOPMENT & RESEARCH WHAT HAS GHD BEEN WORKING ON? Our next launch will be ghd glide, our first hotbrush that helps women at home to get that ‘second-day’ styling look with ease. Its bristle design gives the perfect balance between tension to shape hair and movement to allow fast styling of last sections, with an anti-static ioniser to eliminate frizz.

Next will be the ghd Oracle curler – a revolutionary product that creates an endless array of curls from one hair tool. It’s taken us six years to develop so we are all very excited to see this finally come to market.

WHAT DRIVES A NEW PROJECT? Our innovations are always client focused – we spend a lot of time understanding client and stylist needs and how well they are met with existing tools today.

WHAT’S THE MOST COMMON MISTAKE CONSUMERS MAKE WITH THEIR GHD STYLERS? We see many consumers who trade up to a newer ghd styler still using multiple passes to straighten hair.

With our latest technology in Platinum+ the styler can sense and predict the thermal needs of the client’s hair and adjust accordingly to maintain the optimum temperature, so it really takes just one or two strokes on a given section.

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ARE SALONS DOING ENOUGH TO REDUCE WASTE? THE GOVERNMENT HAS produced a Resources and Waste Strategy for England that aims for all plastic packaging to be recyclable, reusable or compostable by 2025 – and the hair and beauty industry is coming under the spotlight. According to research for Zero Waste Week, 120 billion units of packaging are produced annually by the global cosmetics industry, and the new reforms will require manufacturers to pay the cost of recycling or disposing of it.

Beyond legal requirements though, there is the changing attitude of consumers.

In a world where single-use plastics such as coffee cups and drinking straws are no longer seen as socially acceptable, it’s clear businesses must reduce their waste production and adapt their disposal policies in order to keep up with the increasingly eco-conscious consumer. Due to product packaging, towels, refreshments and chemical services, salons can create a large amount of waste just through running their everyday operations. But many are beginning to implement eco-conscious policies to reduce waste, save money and bring in a new expanding customer base.

Aligning your salon with the right brands makes the journey to sustainability easier.

L’Oréal Professionnel Source Essentielle shampoos come in square, stackable bottles for efficient transport, and can be refilled if your salon sets up a shampoo bar. Davines has also given consideration to its packaging, with a dedication to sustainability at every

step. The brand offsets the emissions from the production of the packaging for some of its bestselling lines, too.

Bleach London is working to make all its plastic recycled by the end of 2019. The salon group has also recently announced a refill service, where clients buy large glass bottles and take them into the salon to fill up rather than buying single-use plastic bottles.

The Players Lounge in Edinburgh has asked that stylists don’t bring their own cans and bottles into the salon, an instead use re-usable drinking bottles. The barber shop has also implemented a policy that separates and recycles as much waste as possible.

“Salons need to have a clear recycling policy and need to make sure to communicate this clearly to their team,” explains owner Suzie Gillespie. “After a few months of introducing our policy to the salon, the team got used to it and just did it automatically.”

Reducing waste and making more ecofriendly decisions for your salon can also save you money. “It’s also a lot cheaper to offer glasses of water or juice to clients than bottles and cans,” explains Suzie.

It’s also a savvy business move to cater for the growing number of people who consider eco-credentials a priority when spending their money. “We knew from running our first salon that this was important to our customers,” says John Roads, owner of Gatsby & Miller in Amersham. “We are working towards zero waste and trying to eliminate single use plastic, too.”

KAROLIINA SAUNDERS

KAROLIINA SAUNDERS HAIR DESIGN “I was born and raised in Finland, so the concept of recycling and adopting an eco-friendly lifestyle is second nature to me.

When I opened my own salon in 2013 I was determined to make my business eco-friendly, too. We use energy-efficient bulbs, biodegradable towels and incentivise clients to refill their product bottles by offering a discount. The salon has also signed up to the UK Refill Initiative, which means anyone can refill their water bottle at the salon. Not only has adopting an environmentally-friendly way of running the business proved cost-effective, it has also been great for PR in attracting new clients. We publicise our eco-initiatives on our social media and through the local press.

People are seeking out salons that show a commitment to making changes to help protect our environment – the steps we have taken can and should be adopted by all salons.”

CREATIVE HEAD

23/01/2019 10:55

#BusinessEdit TEACH ME!

BUSINESS BUILDER

All prices listed are exclusive of VAT

Valentine’s Day is a lucrative time of year for salons, so don’t limit your promotions to just your retail area. Salon treatments are also perfect gifts when planned and promoted well. Consider pulling together special indulgence packages to help your clients fall in love this February – for instance, combining several treatments such as massages and facials that people can buy as gifts for their other halves.

With wedding season fast-approaching, now is the time to invest in some staff training. Get to grips with five classic bridal up-do styles, including top knots and hair ornamentation with Training Solutions’ Essential Bride Classic Bridal & Event Hair Course (£95 exc.

VAT). Check online or in-store for more information!

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Salons looking for new colour collections to add to their service menus need look no further than the new Lômé Paris cream hair colour range (£6.76 exc. VAT per tube).

Exclusively launched by Salon Services, the new range features more than 100 easy-to-wear shades clients will love – from vibrant red to deep mocha and simple pastels.

WELL-GROOMED BUYS FOR THE BOYS AT Salons and hair professionals can save a tempting 25 per cent when buying Proxelli clippers and trimmers from the Salon Services website this month.

Don’t miss out on this chance to get your hands on these next-generation, lightweight and agile tools – a must-have for every barber shop!

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Kelly Croft Store manager at Salon Services in Worcester Q: How can I use social media to boost business on Valentine’s Day? A: Social media is a great way to connect with your clients – when used correctly it’s also an invaluable tool for upselling treatments and products. One tip is to use plenty of images – photos are key to a successful social media strategy, so be sure to share eye-catching snaps of products that are perfect for gifting – and that people can pop instore to grab! Some great ideas include Burban Shaving Cream (£9.49 exc VAT) for him, or the Skintruth Nourishing Facial Kit (£6.99 exc VAT) for her. Gift vouchers are another great idea to push this Valentine’s Day and can be easily promoted via social media as ‘the perfect present for someone special’. But remember, don’t leave it until 14 February to start marketing on your salon’s social channels. Get the ball rolling now!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD

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#BusinessEdit

PENSIONS CRISIS LOOMS FOR THE SELF-EMPLOYED THOUSANDS OF EMPLOYEES have been enrolled in workplace pensions since they were introduced a few years ago, but self-employed workers still lag behind when it comes to retirement savings.

NHF/NBF chief executive Hilary Hall said: “This is a huge concern in the hair and barbering industry, especially as our recent stats revealed that more than half of all hairdressers and barbers in this country are self-employed.”

“A State Pension alone is currently just £164.35 a week and will not be enough to live on,” warned Hilary, “and that’s why the NHF/NBF is campaigning for the government to take positive action. We want to see the introduction of a pensions saving scheme which the self-employed would be opted into and pay for through the tax system. An option to opt out would be available if, for example, an individual was already paying into a pension scheme.”

ROGUE EMPLOYERS FACE CRACKDOWN EMPLOYERS WHO DELIBERATELY exploit or underpay their workers will face tougher action from the government.

This will include a naming and shaming scheme that will reveal the average arrears per worker for each named employer.

It’s also expected that HMRC will get new powers to enforce holiday pay and holiday pay arrears while new legislation from April 2019 will ensure all workers receive a detailed pay slip with hours worked and rates of pay.

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PLASTIC PURGE COULD LEAD TO HIGHER PRICES SALONS MAY HAVE to pass on higher product prices to clients when new packaging is introduced within the next few years, says NHF/NBF president, Agnes Leonard.

The government’s recently launched Resources and Waste Strategy for England aims to ensure all plastic packaging is recyclable, reusable or compostable by 2025 and that all types of packaging are more easily reused or recycled. The UK uses five million tonnes of plastic every year, nearly half of which is packaging, and the longer-term plan is to stamp out all avoidable plastic waste. Agnes said: “Research for Zero Waste Week has shown that the global cosmetics industry is currently responsible for producing 120 billion units of packaging every year. These can include plastic containers and wrapping, as well as foam, paper and cardboard inserts.”

The onus will be on the manufacturers to make further improvements, but this may impact salons as product prices could rise to reflect the cost of developing and producing recyclable waste-free packaging.

“Salons also need to keep an eye on plastic bag charges,” added Agnes.

“In England, small businesses with under 250 employees do not have to charge 5p for a plastic bag, but this may change, bringing small businesses in England into line with Scotland, Wales and Northern Ireland. The cost may also rise to 10p a bag.”

Workers’ rights set to come under gov’t spotlight THE ‘GIG ECONOMY’ has presented UK courts with a legal headache as they have struggled to define the difference between employees, workers and the self-employed.

In response, the government has announced it will pass new laws to provide clarity.

“This matters because employees have more rights than workers, while the selfemployed have no rights at all,” said NHF/NBF chief executive Hilary Hall. “Our 2018 industry statistics show that over half of those working in hairdressing and barbering are self-employed, yet self-employment is not currently defined in law. On behalf of our members we are calling for clear rules that small businesses can easily understand.”

It is not yet known when the new legislation will come into force.

CREATIVE HEAD

23/01/2019 10:54

#BusinessEdit

LIFE LESSONS

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

Do you have any tips on how you can keep your loyal clientele if you travel and work outside of the salon on a regular basis?

JON HALL,

THE CUTTING STUDIO

NEIL BARTON, NEIL BARTON HAIRDRESSING

Create a culture.

The vast majority of my team has been with me for as much as 20 years. One benefit is they help newer members to integrate into our salon family, which creates and maintains a better guest experience.

You move to where you focus. We need to create clarity in our modern world, everyday we are bombarded with information, which can result in us not doing our best. Focus on one thing at a time and see better results.

Don’t forget to pat yourself on the back.

An old friend who ran several successful salons gave me this great advice.

Running a business is difficult, and my main priority is to grow my team, but now and then take time out to appreciate what you have helped create.

Lead from the back.

The Cutting Studio started nearly 30 years ago, and although I was the founder, it's the team that continues to drive us forward.

Success unshared is failure. Great and simple advice from an inspirational mentor, John Paul DeJoria, the co-founder of John Paul Mitchell Systems.

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KEN’S DIAGNOSIS This is an interesting question Neil and one that I am tempted to bounce right back at you, but I realise that does not help. I presume it’s your work representing a brand that takes you away from the salon regularly.

Although this is often good for your personal development, it can often be challenging for the development of your business.

In the eyes of your peers this type of work can raise your profile; in the eyes of the customer it makes you a part-time stylist. One that is often not there when they need you.

In the past, I have found it hard to build and maintain the clientele of a part-time stylist because of this.

So how can you overcome this and keep your clients loyal? I believe that the best way is with strategic marketing and systems. The marketing I am referring to in this instance is technically self-marketing.

Not to make you feel good, but to make you clients feel good about the fact that they are actually one of your clients.

Whatever it is you do, it must benefit and raise the profile of your business otherwise why would you do it? Be proud of it. Shout about it and make your clients, both existing and potential, aware of what it is you do and why you do it or have been chosen to do it. Your clients should value you and you should become a highly priced, highly valued, and therefore sometimes rare,

commodity. Then you need systems. Systems to keep your clients aware of you, what you do and also to ensure that they never leave your salon without booking their next appointment.

Maintain contact between appointments and remind them seven days ahead, one day ahead, and again on the morning of their appointment so that they never fail to show up. My final question to you would be this: what is your long-term goal? If you have a strong and reliable team and your salon is highly profitable and can support you when you are not there, then congratulations!

External work can enhance your business but often it robs your team of your support and guidance and your clients of your presence. There is no right or wrong, it’s a choice.

SEE KEN WEST SPEAK AT 25 MARCH AT THE PARK PLAZA, LONDON

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag 25

23/01/2019 16:17

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CREATIVE HEAD

17/01/2019 15:05

THE BIG IDEA

#PATCHTESTPARTY

Casey with ISA Training’s Shirley Davis-Fox MBE

Casey Coleman

FORMER IT LIST VISIONARY AND CHAIRSALONS OWNER, CASEY COLEMAN, EXPLAINS HOW HIS #PATCHTESTPARTY INITIATIVE HAS EVOLVED… AND WHY IT NOW NEEDS YOU TO GET INVOLVED! CREATIVE HEAD: What’s a #PatchTestParty?

CASEY COLEMAN: “It’s an initiative I created last year to encourage colour clients to want to get skin tested. I threw a month-long event in April, offering all clients a discount off their next colour appointment if they came in for a skin test during the #PatchTestParty month. CHAIRsalons had been open for only two months, so this was important for me in terms of building trust quickly with clients. As well as making a mark locally in Cardiff, we were nominated for four major awards, and it was an integral part of my 2018 Most Wanted Colour Expert finalist entry.”

CH: Why did you launch it?

CC: “There are so many hairdressers out there who DON’T regularly skin test their clients. By raising awareness as well as calling out to other salons to do the same, we increase safety within our industry with a fun and attractive spin on skin testing.

So many factors can increase the chance of a reaction, regardless of whether they’ve coloured their hair in the past or not, such as semi-permanent tattoos, a break from colouring and changing their base level by two shades. Making more people aware of these factors has proven vital to this initiative.”

CH: What’s so different about this year’s #PatchTestParty month?

CC: “We’ve partnered with wholesaler Aston & Fincher and training provider ISA Training to raise awareness of the event. Salons can apply for a party pack, and receive items to help them throw their very own party as well as access to a promotional video to use on social media. The packs and online campaigns are a step in the right direction, and hopefully this will become an annual event across our industry. Having both ISA Training and Aston & Fincher feel it has a place within our industry is just a massive boost of confidence and assures me that there are others that feel #PatchTestParty could change the way we approach colour safety.”

CH: What are the benefits of throwing a #PatchTestParty?

CC: “Throwing your very own event will set you apart from most other salons in your area, giving you an edge that attracts more business… as well as possibly inspiring other salons to do the same and raise the bar all round. Last April, we saw more than 90 clients come through our door for the party, with just under a third new clients. The beauty of #PatchTestParty is that salons can take control of how they approach the event, whether that be one big party, or spread out over the month of April. As well as this, all we’re trying to do here is give salons an easy way to skin test clients without worry or risk.”

CH: How can salons get involved?

CC: “To sign up or find out more, head to facebook.com/patchtestparty or my Instagram page (@caseyc_hair) and ask me any questions!”

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17/01/2019 15:06

In print•online•everywhere!

Ambition Fulfilment

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Win a day with a milk_shake educator!

Already a Creative HEAD club member? We’ve got something special for you too! Club members have the chance to win a full day of education with a milk_shake expert. The educator will come to your salon armed with the best milk_shake products to show you tips, tricks and how to get incredible results every time. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD members FOR will receive an email on 1 February!

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Passion

22/01/2019 15:55

IN THE HOT SEAT NHF/NBF HAS THE INSIDE TRACK CHAIR RENTING IS GROWING – AND THE EVERYONE INVOLVED ON HOW TO MAKE IT A SUCCESS FOR

LET’S BE HONEST about the make-up of salons’ workforces today – well over half of those working in hairdressing and barbering are self-employed, as revealed by stats compiled by the NHF/NBF. Chair renting is a growing trend and can be a great option for business owners, explains NHF/NBF director Tina Beaumont-Goddard. “If managed properly, it’s likely that chair renting will work out well from a financial point of view because you won’t have employee outgoings such as National Insurance, holiday pay, sick pay and pension contributions,” she says.

However, there is a lot more to chair renting than simply saving money, she warns…

LESS CONTROL

“Chair renters are self-employed individuals whose business will be completely separate,” explains Tina. “This means you cannot tell them what hours to work, what to wear, which services or products to provide, what to charge, or how to market their business.

“You’ll need to think about how this will affect the branding and reputation of your own salon, especially if you have a number of chair renters all ‘doing their own thing’ on your premises.” The NHF/NBF’s expert guide to chair, space and room renting is free to members at nhf.info/chair-renting-guide.

CONTRACTS THAT COUNT

You’ll need to have a legally watertight contract in place between you and your chair renter to avoid disagreements and potentially expensive legal action in the future. “The contract must be clear about how chair renting is going to work in your salon,” stresses Tina.

“You’ll need to set out which services are included in the rent and which aren’t.”

It’s also vital to include how the chair renting contract can be ended as you can’t just let your renter go when it suits you. You may want to consider a three-month trial period so you can make sure the arrangement is working before making it permanent. NHF/ NBF members can download free chair and room renting contracts at nhf.info/agreements

AVOID PROBLEMS

Your business accounts must be completely separate from your chair renter’s accounts.

“Renters must register their self-employed businesses with HMRC, do their own accounts and pay their own taxes,” says Tina.

And help from the NHF/NBF isn’t confined to the salon owners – self-employed chair renters can also become members to benefit from a wide range of business advice and support including an in-depth members-only guide nhf.info/becoming-a-chair-renter-guide

To discover more about the NHF/NBF and what it can offer you, call 01234 831965 or visit nhf.info CREATIVE HEAD

029_NHFpromo.indd 1

HOW THE NHF/NBF CAN HELP YOU Not yet a member?

For less than 75p a day, benefits include:

• Valuable discounts on industry-specific insurance: nhf.info/ insurance • Free health & safety advice • Free 24/7 legal and commercial helpline – including chair renting: nhf.info/legal-advice • Membership helpline for everyday business advice • Free employment and chair renting contracts

JOIN THE NHF/NBF BEFORE THE END OF FEBRUARY 2019 AND QUOTE CHF25 TO GET £25 OFF YOUR MEMBERSHIP FEE 29

17/01/2019 15:07

MAKE TIME F

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

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17/01/2019 15:11

Bruce Masefield Bruce Masefield Hair

Tom Connell Trevor Sorbie

Carolyn Sweeney Creations

Richard Phillipart The Boutique Atelier

Nicola Clarke Nicola Clarke at John Frieda

Sarah Black Linton & Mac

Darren Fowler Fowler35

BRILLIANT PEOPLE. GREAT

Andrew Collinge Andrew Collinge Dale Herne and Angelo Vallillo DNA Artspace

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Frieda

Ken West 3.6.5 Education

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Simon Tickler Salon Success

Monica Teodoro L’Oréal Professionnel

Bree Davie Trevor Sorbie

Sophia Hilton Not Another Salon

Jak Bakewell and Scott McKay Re-Invention House

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MINDS. EXPERT INSIGHT

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24-25 March 2019

Bex Ohta Trevor Sorbie

THE PARK PLAZA LONDON RIVERBANK HOTEL

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WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart

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WEEKEND PASS / £295 plus VAT* TWO-DAY PROGRAMME includes:

A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel – is your opportunity to recharge both your body and your business mind. In just 36 hours. Weekend Pass ticket-holders will enjoy a spacious room complete flat-screen TV, free Wi-Fi, air-conditioning, a generous-sized bathroom, either with walk-in shower or a tub with overhead shower, and bespoke Salon Smart express check-out. Room upgrades are also available – choose from river views, executive suites and access to the executive lounge (just ask when you book your Weekend Pass). Plus, there’s a state-of-the-art fitness centre, an indoor pool and a stunning bar on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament and the River Thames.

• ALL MAIN STAGE SESSIONS • MEET & MIX • THREE-COURSE DINNER WITH WINE • AFTER-DINNER CREATIVE PRESENTATION • OVERNIGHT STAY WITH BREAKFAST • TWO WORKSHOPS • TWO LIVE DEBATE AND Q&AS • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG

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MONDAY PASS / £100 plus VAT MONDAY PROGRAMME includes: • ALL MAIN STAGE SESSIONS • TWO WORKSHOPS • LIVE DEBATE • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG

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21/01/2019 17:06

MW IT 19

COMPETITIONS LAUNCH 1 MARCH

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21/01/2019 12:29

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CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS ARE COMING, AND THERE’S BIG NEWS TO ANNOUNCE. BE THE FIRST TO KNOW EVERYTHING! REGISTER FOR UPDATES AT CREATIVEHEADMAG.COM/EVENTS

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2019

21/01/2019 12:29

BAB00391_S2S Pro_CreativeHead_285x440.indd 1

10/01/2019 15:32

BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK

BAB00391_S2S Pro_CreativeHead_285x440.indd 2

10/01/2019 15:32

T U O H T I W S E CITI

LIMITS

RE THE CITIES SELECTED PLO EX D AN ME CO – T OR SP PAS UR YO GRAB 19 COLLECTION LOOKS. IT’S TIME

BY KMS THAT HAVE INSPIRED THE 20 N AND TOGETHERNESS TIO EC NN CO Y, SIT ER DIV E AT BR LE CE TO

MIAMI

Renowned for its vibrancy, diversity and infectious energy, Miami’s Cuban influences are everywhere.

Music and art festivals showcase the locals’ creative flare and their individual expression, all of which have fed into KMS’ new style equations, characterised by effortless style.

NEW STYLE EQUATIONS ROBIN BOASTS A POLISHED STYLE WITH A STRONG HOLD MOISTREPAIR SHAMPOO TAMEFRIZZ SMOOTHING LOTION HAIRSTAY MOLDING POMADE

LULU’S LOOK FEATURES TAMEFRIZZ DE-FRIZZ OIL, WHICH SMOOTHS THE HAIR SURFACE AND PROVIDES FRIZZ CONTROL FOR UP TO THREE DAYS TAMEFRIZZ SMOOTHING RECONSTRUCTOR ADDVOLUME TEXTURE CRÈME TAMEFRIZZ DE-FRIZZ OIL

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CREATIVE HEAD

17/01/2019 15:20

CR EATIV E HE AD AD VE RT OR IAL

CAPE TOWN Celebrated for its shared traditions and different cultures, Cape Town has a thriving art scene that has been steadily growing. A blend of different backgrounds and heritages help to feed this artistic hub and the influences can be seen throughout the city.

COPENHAGEN

Known for minimalist design, clean architecture and classic creations that never go out of style, Copenhagen illustrates how function and selfexpression are synonymous with the Danish way of living.

Perfect inspiration for style equations that celebrate natural texture and great, timeless cuts.

NEW STYLE EQUATIONS

DANI’S HAIR HAS BEEN KISSED WITH STYLECOLOR VINTAGE BLUSH TO ADD COLOURFUL HIGHLIGHTS UNTIL THE NEXT WASH HEADREMEDY DEEP CLEANSE SHAMPOO ADDVOLUME STYLING FOAM STYLECOLOR VINTAGE BLUSH

GAEL HAS HIT UP STYLECOLOR SMOKY LILAC TO ENHANCE HIS ON-EDGE FINISH MOISTREPAIR CLEANSING CONDITIONER THERMASHAPE STRAIGHTENING CRÈME STYLECOLOR SMOKY LILAC

NEW STYLE EQUATIONS

MORGAN’S ROCKING A DRY MATTE FINISH THAT’S RE-SHAPEABLE ADDVOLUME LEAVE-IN CONDITIONER HAIRPLAY MOLDING PASTE HAIRPLAY HYBRID CLAY WAX

EMBREY’S LOOK IS FULL OF LIGHT BODY, MOVEMENT AND TEXTURE COLORVITALITY SHAMPOO THERMASHAPE SHAPING BLOW DRY HAIRSTAY HARD WAX

Connect through stories and shared experiences; through art, design, fashion and style.

To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com/en-uk @KMSHAIRUK #STYLEMATTERS CREATIVE HEAD

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17/01/2019 15:21

LOCAL SALON

WE ARE YOUR

F •R •I •E •N •D •S MALCOLM MURPHY HAIR CELEBRATED ITS SECOND MOST WANTED BEST LOCAL SALON WIN, BRINGING IT ONE STEP CLOSER TO CLAIMING LEGEND STATUS – WHAT IS IT ABOUT THE SALON THAT MAKES CLIENTS FEEL SO AT HOME?

2018

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CREATIVE HEAD

23/01/2019 10:56

WITH MOST WANTED Award wins for Best Local Salon in 2014 and Best Salon Team in 2016, you’d think the Malcolm Murphy Hair team would have been less surprised to sweep the Local Salon prize for a second time, but the sheer joy upon winning was infectious. This is a team that relishes every aspect of being local heroes, supporting each other and their community tirelessly.

The subtle touches in the salon certainly don’t hurt; think home-made biscuits and offering children’s first haircuts for free. Staff are actively encouraged to engage in little acts of kindness that help the business stand out and retain clients in a competitive market – maintaining an impressive customer retention rate of 82 per cent. The skills of co-owners Malcolm Murphy and Joe Causier and their team also deserve a shoutout as Most Wanted was not their only prize in 2018 – Malcolm also took home the Trophy for Extension Excellence, the centrepiece of the UK Great Lengths Awards.

Reaching out to engage with their fellow local business owners has seen numerous quid pro quo relationships blossom and positively impact everyone. From complimentary treats and samples from a neighbouring bakery to costumes for hair shows from Leicester’s boutiques, by actively reaching out to other businesses, Malcolm Murphy Hair helps to build a stronger local economy.

The salon has also started an organisation called the Westend Trader’s Association, launched community street festival Westival, successfully petitioned for shop front

CREATIVE HEAD

044-045_LocalSalonFeb.indd 2

support from the council along with changes to street parking, and much more. Teamwork makes the dream work after all!

And it’s not just local businesses that the salon has had a successful impact on. The team has been active in supporting Leicester’s charities since the salon’s inception seven years ago. For Hope Against Cancer’s 10th anniversary, Malcolm set out on his 10 Acts for Hope mission, tackling 10 challenges including sky diving and an abseil down the National Lift Tower in Northampton. It wasn’t only Malcolm pitching in either – the salon hosted a 24-hour hairdressing marathon, raising more than £3,000 for the charity.

Each year the team dedicates time and attention to a particular charity, and this year has been no different. Soft Touch Arts is a charity in Leicester that uses art, media and music activities to help make positive life changes for disadvantaged young people. Malcolm Murphy swept in to its pop-up cafe with its glam squad, resulting in one of the most successful fundraisers ever for the charity.

Leicester has seen a considerable rise in homelessness in the past five years and, following a rallying cry from fellow local hairdresser Stacie Warren, the Malcolm Murphy Hair team helped set up a community project to offer haircuts, beard trims and beauty treatments to rough sleepers in the area, with clothing and food also donated. As with fellow Most Wanted Award-winners Haircuts4Homeless, the impact this service has had on the community and the hairdressers themselves has been profound.

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IN ASSOCIATION WITH

HAIR HACKS

THERE’S A FOR THAT

GYM BUNNY, YUMMY MUMMY, WORKING WOMAN, HIGH FLYER… ALL OF THESE TIME-POOR CLIENTS ARE LOOKING FOR SERVICES TO FIT NEATLY INTO THEIR SCHEDULES. FAILING TO CAPITALISE ON THEM WOULD BE A BIG MISTAKE – BUT DON’T WORRY, THERE’S A HACK FOR THAT WE’RE ALL BUSY. It’s what we hear almost every day, almost competitively. While we run around trying to squeeze as much as we can into our days, so too do our clients. Increasingly, a trip to the salon isn’t seen as a spending commitment as much as it is a time commitment.

Coaxing these time-poor clients into your salon takes less effort than you might think; it’s all about proving to them that you can make the trip worth their while… and helping them look fabulous in a flash when they’re at home, too.

PROBLEM SOLVERS

Your retail section can really step up here – targeting the issues your clients face on the daily and offering them the tips and tools to overcome the unruly hair they constantly battle.

If you can share something that helps your clients wrestle extra time for themselves in the morning, the potential for your salon is enormous – a great illustration of your expertise and a brilliant chance to retail some killer solutions. Look no further than the new ghd glide – it’s the brand’s first foray into the world of hot brushes. The perfect lovechild of your classic

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ghd styler and a paddle hairbrush, it restores the look of a salon blow-dry in seconds. “It’s wonderful for soft volume, beautiful sleek styling and I adore it for fringes as well,” says Zoë Irwin, ghd UK ambassador and 2018 Most Wanted Creative Talent.

The ceramic technology heats the brush evenly to an optimum 185˚C, to leave hair glossy and groomed in seconds.

Let clients give it a try in the chair – ask them to style their hair as they would at home and let them see how easy and quick it is. The tool will be flying off the shelves in no time.

For a more semi-permanent solution, your in-salon treatments can provide a smoothing respite – provided clients can invest the initial time to have it done. In about three to four hours, KeraStraight Ultimate delivers smooth and sleek hair that lasts for up to four months. With a Booster add-on available for curly and Afro-Caribbean hair types, this is another option for clients who don’t want to spend time every day fighting serious frizz. These treatments also offer you an opportunity to add on the right aftercare (sulphate-free shampoo is a must to maintain the efficacy of the service) so there’s a real retail opportunity there as well.

CREATIVE HEAD

23/01/2019 10:59

ghd glide

Go fr o m t his...

046-052_LifeHacks.indd 2

!

TO THIS

CREATIVE HEAD

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18/01/2019 16:00

STROKE OF GENIUS HELP YOUR CLIENTS GLOSS IT LIKE A BOSS WITH THE ULTIMATE IN HAIR HACKS – THE NEW LIMITED EDITION GHD GLIDE PROFESSIONAL HOT BRUSH

HOW OFTEN HAVE you heard clients complain about failing to find the time to invest in their hair each morning? If only something as simple as brushing their hair could give them the polish they need in the limited time that they have… wait, hang on…

Say hello to your client’s new timesaving best friend – the first hot brush from ghd; ghd glide. It tames! It smooths! It’s a quick, effortless partner for second-day hair. Prepare yourself for the hugs of gratitude.

With new ghd glide, your clients can roll out of bed and have beautifully smooth locks in no time.

A few strokes through dry hair and they’re ready to wow in seconds, giving them precious time to squeeze in something else the day demands, or get up that little bit later (hello, snooze button!). The choice is theirs!

The dual-action ceramic heat technology heats the brush uniformly to the optimum styling temperature of 185°C for guaranteed healthier-looking hair that will slay all day. The ioniser restores balance back in the hair to eliminate frizz, which means hair is perfectly smooth and glossy.

The combination of high-density shorter bristles and longer bristles allows large sections to be styled in one pass, yet leaves hair with that smooth, salon-swishy natural movement clients love to bounce out of your chair with.

Second-day hair doesn’t need to look second best – help your clients achieve Insta-fabulousness with the ghd glide.

Gloss guaranteed!

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17/01/2019 15:32

CR EATIV E HE AD AD VE RT OR IAL

“The new ghd glide restores the look of a salon blow-dry in seconds. It’s wonderful for soft volume, beautiful sleek styling and I adore it for fringes, too. Its beautiful simplicity makes it an incredible styling tool” ZOË IRWIN, GHD UK AMBASSADOR AND MOST WANTED CREATIVE TALENT 2018 Share the ultimate hair hack for #IWOKEUPLIKETHIS style with the ghd glide.

For more information and to become a stockist, contact your ghd account manager or call 01924 423400

CREATIVE HEAD

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17/01/2019 15:33

Linton & Mac menu

Linton & Mac Style Bar

QUICK FIX Early birds definitely get the worm. Offering early morning appointments might make you wince, but given the hike in blow-dry services there’s certainly a demand for clients who don’t want to face doing their own hair before a big meeting. Linton & Mac in Aberdeen offers a Breakfast Blow Dry and a First Thing Facial among others, which all include a locally sourced breakfast and hot drink, available from 7am.

And why should night owls miss out? The Express Style Bar features a rotating list of styles that can be created in under 30 minutes. Throw in a glass of fizz and you have a great start to an evening out with the girls. “Think about how your salon can accommodate clients around standard working hours,” suggest co-directors Jenn Linton and Jaye Macdonald. “For example, we can also accommodate colour clients early in the day – our opening time on Wednesdays, Thursdays and Fridays

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CREATIVE HEAD

18/01/2019 16:00

#HairHacks

STRAIGHT TALK

Before

Great Lengths

is 7am, so clients can squeeze in their colour appointment before the day begins.”

Speaking of quick fixes, who would have thought that you could fit highlights into your lunch hour? But with the likes of Rush Hair offering its Speedy Services – launched by international colour director Chris Williams and L’Oréal Professionnel Instant Highlights – or the introduction of Redken’s Flash Lift Express Blonde service, clients can walk out of the salon with fresh highlights in under an hour.

Similarly, the advancements in extensions has seen a huge surge in mini-tapes that instantly add bulk and length. Great Lengths boasts that its GL Tapes can transform hair in under an hour, and can also be re-applied up to three times, making them a tidy investment. These quick-fire services can be an excellent way to supplement income for salon growth.

“Think of how you can facilitate working clients, too; we have laptop-friendly positions, free WiFi and USB ports at every station,” Jenn and Jaye add.

This kind of flexible space concept has been a huge success for Ricky Walters and his glossy Salon64 in London. With everything from manicures to Moscow mules on offer, the salon is designed to be a working hub as much as it is a beauty hotspot, and has seen busy working women flock through the doors as a result. Phone charging docks and velvet jewellery boxes sit under the sleek white styling stations, so you can tap away at your laptop and not worry about losing the earrings you’ve removed for your cut and colour.

After

Being up-front about time is a big factor to getting clients to book in – particularly for walk-in salons. Lloyds Hair Salon in Waterford, Ireland, have a set ‘last time’ policy: as long as you arrive before that time, you’ll be seen. Services last a set length – from a 45-minute cut-and-dry to three hours for highlights – to help clarify how long clients should block out in their calendar. It’s a similar story at Chop Chop – an innovative concept in London that has fixed 20-minute slots for a set £20 price.

At the end of the day, the most important aspect to sell is your expertise. Clients don’t just come in for a cut and colour; they come for your advice on what products will suit them, insight on the latest techniques, suggestions about how they can change up their look in a flattering way. Warren Scarr, managing director at Sally Salon Services, knows that focusing on the customer experience is the best way to keep them returning. He says: “For that all-important client relationship make sure you’re taking the time to really listen to your customers when they’re in the salon.”

From daily styling and care challenges to finding out what they want to achieve from the products they use at home, there are a whole host of things your clients would welcome your professional advice on. “Clients naturally expect to look and feel good when they leave the salon, but what breeds loyalty is the relationship and trust they have in their stylist,” Warren explains. “By taking the time to properly listen to their needs, you’ll be better placed to make informed and invaluable recommendations to them.”

CREATIVE HEAD

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#HairHacks

THE

ERS

THESE IN-SALON SERVICES AND RETAIL HEROES WILL KEEP YOU – AND YOUR GUEST – HAPPY BETWEEN SESSIONS. BE WARNED, THESE MAY INDUCE SPONTANEOUS HUGS FROM THRILLED CLIENTS...

The BaByliss PRO Perfect Curl MKII creates three different types of curl at the push of a button. Feed in the hair and let the Pro Curl go to work.

Extend the lifespan of a blow-dry with ghd glide, the brand’s first hot brush. The ceramic technology heats the brush evenly while the ioniser helps to eliminate frizz for smooth and glossy second – or even third – day hair

Wash, condition, detangle and repair, all in one rinseoff product. Hairstory’s original New Wash cleans and conditions hair in one fell swoop.

salonsdirect.com

ghdhair.com

hairstory.com

RRP £99

RRP £125

RRP £44

With up to six levels of lift in just 30 minutes, L’Oréal Professional Instant Highlights is perfect for clients who would love to go a bit lighter but simply don’t have the time to spare, from subtle contouring to a pop of colour.

With the latest additions of Blondage and Graydiant, there’s something to keep unwanted undertones at bay for every shade with Redken Color Extend.

Top up a smoothing service with KeraStraight Protein Mask. Using a blend of hydrolysed wheat proteins, it forms a net to leave hair shiny, strong and soft.

For clients with thick hair, blow-drying can be the bane of their lives. Speed things up by as much as 50 per cent with the Cloud Nine Magical Potion.

redken.co.uk

kerastraight.com

cloudninehair.com

Multi-task to the max with Pureology’s clever Colour Fanatic Spray. One spritz delivers a whopping 21 benefits to prime, protect and perfect.

For clients who need to smooth on the move, the Dafni Allure ceramic straightening brush is a cordless option to keep in a bag/desk for when frizz hits.

Neutralise unwanted brassy tones on blondes between visits with the Schwarzkopf Professional BC Bonacure Excellium Q10+ Pearl Beautifying Steel Spray.

pureology.co.uk

dafnihair.com

schwarzkopfpro.com

RRP FROM £16.50

These petite tapes from Great Lengths help to add volume and length to clients. Fitted in under an hour, you’ll be amazed at what you can do – and each set can be re-fitted up to three times, saving clients time and money in the long run.

IN-SALON SERVICE

greatlengthshair.co.uk

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RRP £26.50

RRP £25.25

RRP £20

RRP £149

IN-SALON SERVICE

lorealprofessionnel.co.uk

RRP £14.65

CREATIVE HEAD

23/01/2019 11:00

OPTIMUM STYLING TEMPERATURE

NEW GHD GLIDE Introducing ghd’s first ever hot brush; to tame and smooth hair quickly and effortlessly.

Available for a limited time only, while stocks last - contact your ghd account manager today or call 01924 423400 for more information.

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17/01/2019 15:35

Pink jacket by Ashley Isham, leather trousers by Malan Breton, belt by Francesca Marotta, shoes are stylist’s own. Leather coat by Malan Breton, knitted trousers by Cecile Jeffrey, shoes are stylist’s own.

Coat by Malan Breton

SOCIA LLY AWKWARD EDITORIAL IN EXECUTION AND EFFORTLESS IN ITS VIBE, ‘AWKWARD/WINTER’ IS A COLLECTION CREATED

BY SHELLEY SUMNER TO BRING CONCEPTUAL HAIR AND FASHION TOGETHER IN HARMONY PHOTOGR APHY BY CHRIS BULEZUIK CREATIVE HEAD

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Blouse by Amanda Thompson Couture 56

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HAIR Shelley Sumner. STYLING Simon Ekrelius. MAKE-UP Louise Lerego. MODELS Ivy Watson at Models1 and Charlotte Rose at Phoenix Models

Dress by Amanda Thompson Couture, boots are stylist’s own

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devil

The in Whitechapel A mix of Victorian values and current consumerism, the Voyeur Kollektive 2019 is a time-travelling marvel from Jayson Gray – the Karbon Kyd – fusing oily editorial textures and ‘wiggy’ hair, in distilled and opaque tones of liquorice, chesterfield red and Lady Grey.

“Whitechapel 1890 meets Whitechapel 2019, if you will,” muses the Karbon Kyd…

PHOTOGR APHY BY REGINALD STEPHEN BROOKER CREATIVE HEAD

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HAIR The Karbon Kyd, AKA Jayson Gray. MAKE-UP Jayson Gray.

MODELS Janet Mayer and Ami Benton at J’Adore La Vie Couture Cabaret

Scene Nicole Iroh and Andrew Barton

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

master PLAN

‘AROUND THE WORLD’ was the theme for the annual Headmasters Awards, celebrating the breadth of talent across the salon group. The evening kicked off with chairman John Sanders welcoming the team and giving a dedication to Jim Nunn, a founding partner of the Headmasters Salon Group, who passed away after a long illness last year. Creative director Andrew Barton took the reins for an international-themed hair show from the Headmasters creative ambassadors, led by Nicole Iroh. There were braids, bright colours and brilliant styling to be seen, with influences felt from every corner of the globe.

Reality TV star Rylan brought his trademark charm, presenting trophies to the teams and individuals who shone the brightest.

And then it was time to take it up a notch – the dancefloor filled up, the dodgems got going and the fun didn’t stop.

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Tim Binnington, commercial director

THE

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Ultimate Image

Colour Innovation

Joanna Mires and Bart Cacciapaglia, Mayfair

Avant Garde Pervin Cirakoglu, Mayfair

Busiest Stylist

Men’s Image George Mapston, Wimbledon Broadway

Colour Innovation Faye Biscoe and Bart Cacciapaglia, Mayfair

Bring on the Colour Raquel Echeverría Esparza, Hammersmith

Christine Sanders Future Stars Beth Wakeling, Guildford Busiest Colourist

Big 5 Award

Ultimate Image

Big 5 Award in conjuction with HSBC Shepherd’s Bush

Retailer of the Year

Christine Sanders Future Stars

Retailer of the Year

And the winners are…

Giovanna Cannata, Croydon

Busiest Stylist Flavio Iacurti, Guildford

Busiest Colourist

Surbiton

Salon of the Year Streatham Hill

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Salon of the Year

Avant Garde

Most Charitable Salon

Most Charitable Salon

Men’s Image

Kamil Czywil, Shepherds Bush

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SLATE

THE WHITE SHOW at Central Saint Martins is a rite of passage for first year BA Fashion students, who get to design a single look in white that echoes the ‘toile’ created before a final garment. It’s the first step on the student’s creative journey… and an opportunity for all 159 of them to debut concepts to their peers. The show is also working to reduce waste in fashion by encouraging the young designers to be resourceful in the construction of their garments, gathering materials from sustainable sources. The show is organised and promoted by first year BA Fashion Journalism and BA Fashion Communication & Promotion students, ensuring collaboration across college courses to provide vital experience for even more students. And on hand backstage was L’Oréal Professionnel’s ID Artists, taking care of styling models based on a look created and directed by Richard Phillipart.

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Richard Phillipart CREATIVE HEAD

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ghd Que en Ma ker Tou r Lon don leg don e!

The 2019 @ghdh air @ghdh airpro Global Educat ion shoot Styling on the 2019 @ghdhair @ghdhairpro Education shoot with the ghd Artistic Tea m

In the

My CrazySexyCool show returned to France!

frame Session stylist Luke Benson (@lukebensonhair), ghd creative artist, snaps away‌

@scottsmenswear ca mpaign, photography @elliotja meskennedy

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

@b riti shg irls-ma ga zin e featuring the bea utif ul @cha rlih owa rd

Great coup le of days with @rom anke mp and the gang at @cap italof ficia l 66

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So happy and proud to have been signed as one of the @ghdhair creative artists!

So nice to work with super-talented fellow ghd creative artist @patrickwilson

@pauls mithde sign ca mpaign PLAY: SUIT CREATIVE HEAD

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Premium Quality Gently processed, expertly blended, long lasting, no damage, traceable, soft Virgin Remy hair Ethically Sourced We only source 100% Virgin Remy hair directly from donations made to Indian temples Social Benefits Indian temples use the proceeds of the hair sale to support local charitable causes Blended by Hand Our hair extensions are handmade and expertly blended strand by strand Made in Italy Fully respecting human rights, local traditions and ethical values Beauty and Self-care Empowering women who dream of beauty, confidence, health and integrity

World leading ethical hair extensions www.greatlengthshair.co.uk

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