Creative HEAD UK September 2022

£4.50 SEPTEMBER 2022

In print•online•everywhere!

YOU DO YOU CELEBRATE YOUR NATURAL SELF

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THE AIM?

*Kantar Worldpanel Division: Usage Care; 12 m/e Sept 2021; GB

Robert Eaton

‘YOU LOOK AMAZIN G!’ NO COLOUR.’ SIGNATUR T ‘I LOVE YOUR HAIR E TAILORING LOOKS NATURALS IS ABOUT TO ACCENTUATE CL IENTS’ NATURAL COLOUR AND FEATURES What do you do when the salon world is unrecognisable compared with what was previously ‘the norm’?

This is the issue facing every salon owner and independent trying to reconcile a post-Covid business landscape with preCovid thinking. Behaviour patterns have shifted, with sustained economic pressures that indicate they may never go back to how they were. It’s time to re-assess and rediscover your unique DNA and thumbprint that makes clients choose YOU. Wella Professionals has created the Signature Naturals Collection to tap into this need for bespoke colour that never feels obvious or intrusive, that doesn’t feel like a burden to maintain, and creates fresh potential for future services.

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BREAK IT DOWN

Colour service uptake appears to be slowing – for both salon and independents – sounding warning bells for colourists up and down the country as 42.9 per cent of women are colouring their hair versus 52 per cent in March 2018.* This is happening across all age groups, but while frequency of salon visits may be down, spend per visit is actually up. Once the client has made the time commitment to join you, they are ready to make the most of it. The need and the wish to colour hair remains… it’s just about reframing your services.

“AS HAIRDRESSERS WE OFTEN LOOK AT VIVID COLOURS AND SUPER-CREATIVE SHADES. IT WAS GOOD TO BE ABLE TO CREATE A COLLECTION USING THE KIND OF HUES WE USE ON A DAILY BASIS IN-SALON. THIS IS A MODERN TAKE ON ‘NATURAL HAIR’ BY INJECTING A POP OF COLOUR INTO SOMETHING BEAUTIFULLY GLOSSY, SHINY AND REALISTIC.” ROBERT EATON, WELLA PROFESSIONALS UKI TECHNICAL DIRECTOR Hair colour is intrinsically linked to confidence, and while some clients might love a vibrant pop of vivids or a touch of pastel pink, for many those colours represent something artificial.

When you look at the broad spectrum of your clients’ demands, three trends generally emerge: bespoke services with high-definition colour that work to naturally enhance.

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IN A RAPIDLY SHIFTING WORLD, BESPOKE SERVICES ARE THE KEY TO UNLOCKING YOUR CLIENTS’ SPENDING POTENTIAL. MAKE YOUR MARK WITH WELLA PROFESSIONALS SIGNATURE NATURALS

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BETTER TOGETHER

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TRY SOMETHING NEW WITH SHINEFINITY OR KEEP THINGS SIMPLE WITH KOLESTON PERFECT. THE WELLA PROFESSIONALS PORTFOLIO AND SIGNATURE NATURALS COLLECTION WILL INSPIRE CHANGE Clients are looking to you for a personalised service, something they can wear day in and day out, as a boost to their natural look. In beauty, you might compare it with the eternal search for the ideal nude lipstick – the perfect ‘my lips but better’ shades that have exactly the same vibe that this collection captures.

Signature Naturals is a collection of shades, looks and techniques that empowers you to create personalised, iconic looks that every client can own and love.

“Hair colour needs to be even more tailored to the individual,” insists Robert, who applied global colour trends to craft these stunning looks. “For example, if you’re working with a brunette, you might combine cooler tones with warmer ones that have a smoky element to create something with depth and dimension.”

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FOR COLOURFUL PERSONALITIES

THE NEW SHADES FROM WELLA PROFESSIONALS KOLESTON PERFECT AND SHINEFINITY HELP YOU ACHIEVE EVERY CLIENT’S SIGNATURE NATURAL LOOK THREE NEW KOLESTON PERFECT SHADES FOR INCREDIBLE DEPTH AND SHINE, FOR A PERSONALISED HD HAIR LOOK

FIVE NEW SHINEFINITY SHADES TO TINT AND TONE FOR PERFECT RESULTS EVERY TIME, WITH ZERO LIFT AND DAMAGE

CUT TO IT

Pivoting away from focusing solely on colour will help you to retain your clients’ time in your chair. “Signature Naturals is all about bringing life back to haircuts as well,” Robert says. “For so long we’ve had this focus on long hair – on balayages and root smudges.” Instead, these looks are about making the colour really come to life when the haircut moves, or to highlight “IT’S THAT COMBINATION OF COLOUR AND the natural texture of the SHAPE COMING TOGETHER, AS WELL AS HAIR hair. “You see these veils or sections of colour, but it’s TEXTURE AND UNDERSTANDING SKIN TONES, achievable and accessible,” TO CREATES ERFECT HARMONY” he adds.

ROBERT EATON, WELLA PROFESSIONALS UKI TECHNICAL DIRECTOR Robert is keen to highlight the way colour placement really enhances a cut to create focal points, to make it pop and feel personalised.

This is key to encouraging more regular visits. “Because of how you’ve placed the colour, with more technique, there’s more opportunity to encourage people to see their hairdresser to get their look refreshed,” Robert agrees. “Shinefinity can add intense glaze and shine without appearing too heavy.”

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ADD YOUR SIGNATURE

FROM POPS OF COLOUR TO VEILS OF SHEER SHADES, THE BEAUTY OF WELLA PROFESSIONALS SIGNATURE NATURALS IS THAT TECHNIQUES CAN BE DIALLED UP OR DOWN TO SUIT ANY CLIENT. HERE’S A TASTER… Signature Naturals takes full advantage of Wella Professionals’ extensive colour palette and industry-leading technology to create your client’s natural colouring in HD. Wella Professionals has tapped into global colour trends for the coming year to create a palette of shades that your client will be actively seeking out. “No matter what hair colour or hair length they have, it’s about bringing the look to life. This collection is aspirational for hairdressers, yes, but the number one appeal is to clients,” insists Robert Eaton. “Signature Naturals is all about thinking what drives people to salons or drives people to their hairdresser: to experience professional hair colour and colour placement, and the techniques that can elevate that colour.”

CHARACTER BLONDES

Move away from desaturation to revisit creamy pearl shades, an effortless contrast between a pearlier tone with a warm amber hue to a nude cashmere with subtle shadows.

For vibrancy, evoke the golden hour.

NEUTRAL BRUNETTES

Elevate with alluring accents and subtle multidimensions. From a sun-kissed sombre to rich dark oak, embrace neutral shades as a starting point for accents and dynamic placement.

COOL BRUNETTES

The darkest shades bring a cool base with an unexpected dynamic twist. Capture both a mysterious depth and an enviable ultra-glossy radiance. Accents of midnight, dark olive and smoky lavender bring these looks to life.

DISCOVER YOUR OWN SPIN ON SIGNATURE NATURALS WITH THE HELP OF WELLA PROFESSIONALS. FOR MORE INFORMATION CALL YOUR NEAREST WELLA STUDIO: LONDON 020 3650 4700, MANCHESTER AND EDINBURGH 0161 834 2645, DUBLIN 01 416 0900, OR VISIT WELLA.COM @WELLAHAIRUKI #WELLACOLOUR #COUNTONWELLA #SIGNATURENATURALS

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creativeheadmag.com

As part of a new online series, founder of I Can I Am and I Will, Louis Byrne, will be helping you on your wellbeing journey. Each month, Louis will be sharing wellbeing advice, debunking the myths around mental health, and helping YOU begin a better tomorrow

IN SESSION

MANCHESTER SUMMIT Self-employed hair pros, do you feel the need for speed? Tune into SELF/STYLED Sunday on 25 September for essential advice on working smarter, not harder

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Get an exclusive backstage pass to The Coterie: In Session, taking place in Manchester on 17 October. Expect tips, techniques, and endless inspiration

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Want to do business better? Sign up free to Salon Smart Summit – an interactive live stream event on 3 October for salon and barber shop owners and managers

@creativeheadmag

16/08/2022 15:37

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EDITOR’S LETTER 24

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JOIN US!

Monday 5 September is almost here – the date we’ve all been waiting for – the Most Wanted & It List 2022 Grand Final! Keep SEPTEMBER SIGNALS the start of a renewed focus on, well, an eye out online where all our just about everything. The preparation begins for Christmas, stars will be named, and look and you’ll be planning all sorts in terms of your business as the out next issue for a special weeks tick by. The good news is that, according to the latest NHBF souvenir supplement, State of the Industry survey (see page 32), more salons are feeling featuring all the action. On confident about survival and growth, even as costs continue to 17 October we’re landing spiral. Nearly two-thirds have raised their prices in the past three in Manchester for another months – but have they done it correctly? Read our breakdown on how epic Coterie: In Session. to price colour (PAINT page 16), and then follow it up with our top tips on See page 50 for the line-up! ways to save money – a double whammy of practical advice and support. The It’s all going on for Salon NHBF survey also illustrated that 21 per cent were planning to look at apprentice Smart, not only are we recruitment in the next three months. Well, the route into industry will see a returning to Dublin on shake-up next year, as controversial T-Level qualifications are introduced.

7 November (page 74) for our Do you know what it means, and how salons are getting involved? Don’t iconic business networking worry if the answer is ‘no’ – absorb our bite-sized guide on page 64, and event but we’ve also newly tune into The Future of Work on Salon Smart HUB on 19 September launched Summit for 2022 (page for more on recruitment…

72), a free live stream event for salon and barber shop owners.

And there’s something special Amanda Nottage happening on the HUB too (page Editorial director 76). Earmark 19 September for a fresh new programme. creativeheadmag.com/events

amanda@alfol.co.uk

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@creativeheadmag

15/08/2022 16:20

HAIR IS AN ART

START WITH TOTAL CLARITY The NEW OLAPLEX Broad Spectrum Chelating Treatment deeply cleanses hair to the cortex, creating a clean slate for optimal in-salon service results.

As professionals, we want our results in salon to be the best they possible can, whether that’s doing colour, perms, keratin or any other treatments. As with most things, so much of the success is in the preparation, so ensuring our clients’ hair is in the best possible condition to take these treatments is essential.

The OLAPLEX Broad Spectrum Chelating Treatment is a powerful, high-potency professional product to remove cortex-level deposits of product buildup, oil, hard water minerals, chlorine, heavy metals, pollutants, medications, and discoloring iron and copper to create a clean slate for better results from any chemical service.

The non-stripping formula is boosted with Kakadu Plum Extract, which is rich in Vitamin C to help preserve essential proteins and moisture within the hair, so you can confidently remove the bad stuff from the hair you don’t want and retain the good stuff you do.

AVAILABLE AT WWW.UK.OLAPLEX.COM AND YOUR LOCAL PROFESSIONAL DISTRIBUTOR: ASTON & FINCHER, CAPITAL HAIR & BEAUTY, SALLY BEAUTY, SALON CONCEPT, SALON PROMOTIONS, SALONS DIRECT AND XPERT PROFESSIONAL.

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September

WHAT’S INSIDE

OUR CONTRIBUTING EDITORS

SYD HAYES, Q CUT

MARK MACIVER, SLIDERCUTS

SUBRINA KIDD

MURRAY MCRAE, STAG

ON THE COVER

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Hair by Robert Eaton for Wella Professionals

L’ORÉAL COLOUR TROPHY Back in IRL and bigger than ever, take a look at the best bits of the 66th L’Oréal Colour Trophy

KEITH MELLEN & ANNE VECK

SHARON ROBINSON

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SCENE

HARRIET STOKES, HUMANKIND HAIR

KY WILSON, THE SOCIAL

EDITORAL DIRECTOR

DIGITAL DESIGNER

DEPUTY EDITOR

DIGITAL AND SOCIAL MEDIA MANAGER

AMANDA NOTTAGE

DEBORAH MURTHA

ART DIRECTOR NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

BRAND MANAGER NAOMI SCROGGINS

COMMERCIAL DIRECTOR LAURA TUCKER

Big Hair Do returns, and Kao celebrates colour and creativity

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

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FREE WITH THIS ISSUE! Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks.

Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

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A SELECTION OF THE ESSENTIALS

TV ADS TO PUSH HAIR AS CAREER

Book your space on the sofa on the evening of Monday 19 September for a new TV ad campaign showcasing careers in hair.

Starring 12 real-life hair pros – including Harriet Stokes, Lee Stafford, Luke Hersheson and Hayden Cassidy – Not ‘Just’ A Hairdresser will dispel the negative preconceptions about the hairdressing and barbering profession by focusing on the personal and financial success, variety of opportunity and feel-good factor that comes from working in hair in 2022.

Shot by photographer Alex Barron-Hough and filmmaker Tom Gorst, the campaign – the first-ever to showcase careers in hair – was driven by The Hairdressing Industry CIC and backed by industry brands L’Oréal Professionnel Paris, Paul Mitchell, Redken, and Treatwell.

Not ‘Just’ A Hairdresser will air on E4 during the first four episodes of The Big Blow Out, (see page 16), accompanied by an extensive campaign on social media.

For more details turn to page 66

Darren Ambrose

IN THE KNOW Exclusive: on tour with ID Artists

IT WAS ALREADY the hottest day on record, but the mercury would be rising further as Creative HEAD joined L’Oréal Professionnel Paris and its ID Artists for an immersive experience in Paris with Darren and Jackie Ambrose of D&J Ambrose. Demonstrating how hair and fashion are intrinsically linked, a highlight of the trip included a live presentation from Darren and Jackie. The session featured four live models with a diverse lineup of looks, covering colouring, cutting and styling. It was an exploration of how an initial concept is developed into a collection, giving key insight into all the creative elements needed to translate a vision or idea. Across the two days, the squad also explored the world’s capital of fashion, which WATCH OUR SPOTLIGHT VIDEO WITH DARREN AND JACKIE included dinner at Mama Shelter, as well as a tour AMBROSE OF DJ AMBROSE ON of the Yves Saint Laurent Museum.

WANT TO SEE MORE?

CREATIVEHEADMAG.COM/VIDEO

BOOK IT!

RELIVE EVOLVE – WATCH LIVE WITH YOUR HEROES A COMBINATION OF education and high-energy inspiration was the theme for the huge new Evolve event from Matrix – and now you can watch all the buzz! “Relive Evolve – Watch Live With Your Heroes” virtual webinar gives stylists the opportunity to see Desmond Murray, Lisa Farrall, Christian Wiles, and a whole host of Matrix Artist ambassadors present models and discuss the latest techniques, trends and ways to boost your business. Tune in, and you can also take part in a live Q&A with a selection of artists as you watch.

DATE: 7PM, 20 September uk.lorealaccess.com/matrixhaircare.co.uk

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17/08/2022 07:58

GREEN LIGHT

KAO SIGNS UP TO PLEDGE

Kao – home of Goldwell, KMS, Oribe and Varis – has signed The Climate Pledge, a commitment co-founded by online retailer Amazon and environmental advocacy group Global Optimism. It forms part of Kao’s global commitment to reduce its carbon emissions to be net zero by 2040. By signing, Kao agrees to measure and report greenhouse gas emissions on a regular basis, and introduce decarbonisation strategies in line with the Paris Agreement on climate change. It will also take action to neutralise any remaining emissions with “additional, quantifiable, real, permanent, and socially beneficial offsets” to hit net-zero annual carbon emissions by 2040 – 10 years ahead of the Paris Agreement.

From Samantha Cusick’s urban oasis to Rebel Rebel in our Places section (page 25), you’ll have noticed how salons are increasingly bringing the outside in with an array of plant life to perk up their interiors, oxygenate their space and put a smile on the faces of staff and clients alike.

Well, you can make that task a little easier with Patch. If you’re beginning your plant journey or want greenery that requires minimal effort, the (Almost) Unkillables are just what you need. This set has incredibly easy-to-look-after plants that are also really, really, good looking. Dot them around your salon, they’ll be happy pretty much anywhere.

Just remember to water them occasionally…

From £70, patchplants.com

SEE IT!

Olly Alexander’s rainbow outfit, image courtesy of Rahil Ahmed

QUEER BRITAIN

THE DOORS ARE now open to the UK’s first national LGBTQ+ museum, a dedicated space to preserve, explore and celebrate stories, ideas, and people revolving around sexuality and gender identity. Welcoming to everyone, it’s a showcase of how queer people have impacted every part of culture, and focuses on ensuring valuable stories and artefacts are not lost. Set in Granary Square at London’s Kings Cross, Queer Britain’s current exhibition ‘We Are Queer Britain’ marks the 50th anniversary of the UK’s first Pride March. It includes items such as Oscar Wilde’s prison cell door, Years & Years singer Olly Alexander’s rainbow outfit from his iconic 2019 Glastonbury performance, a letter from Elton John to his younger self, and a rainbow hijab.

Open Wednesday to Sunday from 12PM to 6PM; queerbritain.org.uk

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CREATIVE HEAD

15/08/2022 16:23

®

tm

THE POWER OF TEN

Henkel Nederland B.V., Grasbeemd 4, 5705 DG, Helmond, The Netherlands Hair Olivia Smalley Photo Hama Sanders

LUMISHINE® LUMI10™ COLOR 100% GRAY COVERAGE IN 10-MINUTES • Long-lasting permanent color with even coverage • Delivers up to 2x the shine* & leaves strands feeling soft and luminous-looking • Reduced breakage** and 100% replenished and restrengthened hair*** • NEW Natural Gold & Natural Violet Shades

www.joico.eu #joicoeurope #lumi10 *vs. untreated damaged hair

**Combing breakage on damaged hair; with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

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***vs. haircolor without ArgiPlex)

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Pictured, from left: Lisa Farrall, AJ Odudu, and Sam McKnight

CATCH-UP

Everybody’s talking about…

The Big Blow Out @E4grams

It’s been two decades since The Salon hit TV screens and ignited a new generation of young talent into hairdressing… could E4’s The Big Blow Out create that same spark when apprentice numbers are so low? Well, signs are promising. It’s from the makers of The Great British Bake Off, so you know it’ll be addictive TV. And with Most Wanted Legend Sam McKnight and 2021 Most Wanted Texture Expert Lisa Farrall in the judges’ hot seats, they’ve got some seriously impressive industry eyes. Hosted

by AJ Odudu, the show sees 11 experienced stylists compete in a series of trials, from pleasing real clients to creating Masterpiece challenges.

FIND OUT WHO’S WON BIG AT THE Get the popcorn in for 19 September!

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LIST LIST LIST LIST

MOST WANTED & IT LIST AWARDS GRAND FINAL ON 5 SEPTEMBER – CHECK OUT CREATIVEHEADMAG.COM

New venue for TrendVision Magazine London, the en

orm ous event spa ce on the banks of the Thames with stunning views of the London sky line, is the new ho me for the Wella TrendVision UK & Ireland Final. Having enjoyed a long residency at The Roundhouse, the iconic competition is sha king up pro ceedings wit h the new site, alongside revised categories that call for colour that clie nts will adore. Tickets are available now for the Fin al, which takes pla ce on Monday 3 Oc tober.

Follow @wellahairuki for updates

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Singer Anne-Marie is the new brand ambassador for Fudge Professional.

Former It List It Guy Jamie Benny will be the ClubStar Art Team leader for 2023 to 2024.

Stephen Moody is the new artistic director for John Paul Mitchell Systems.

Alan and Linda Stewart, co-owners of Rainbow Room International, have each received an OBE for services to hairdressing.

Errol Douglas Salon was crowned London Salon of The Year for a third time at The London Lifestyle Awards.

Green Salon Collective has been awarded B Lab UK’s ‘Best for The World’ B Corp status for 2022 and was the winner in the Best Progress Towards Circularity category at the Marie Claire Sustainability Awards 2022.

The Salon Employers Association is joining the Confederation of British Industry (CBI) as the only trade association representing the hair and beauty sector.

70%

OF SMES CITE RISING COSTS AS THEIR SINGLE BIGGEST CHALLENGE, WITH 49 PER CENT OF SMALL BUSINESS OWNERS FORCED TO INCREASE THEIR PRICES OVER THE NEXT SIX MONTHS TO COPE, ACCORDING TO AN SME INSIGHTS REPORT BY INSURER SIMPLY BUSINESS.

CREATIVE HEAD

17/08/2022 07:58

INTRODUCING

THE 2-STEP ANTI-HAIR LOSS

SYSTEM

STRENGTHENS HAIR

TO REDUCE

HAIR LOSS

For EXCLUSIVE introductory offers contact your American Crew or Revlon Representative or visit the revlonproshop.com

UK 020 7391 7440

OR

IE 01 8869300

STMNT Artist Edition delivers a special collaboration with artist Defer on an exclusively designed STMNT motif for a limitededition run of the All-in-One Cleanser.

Luxe vegan formulas fuel the new Renewing Scalp Care collect ion from Alterna. It’s a three-step ritual including Scrub-to-Foam , Hemp Leave-On Treatment and the Peppermint Leave-On Treatm ent.

RRP £45 each alternahaircare.com

Anti-breakage, anti-metal and anti-frizz, the Metal Detox Oil from L’Oréal Professionnel Paris is lightweight, luxurious, and instantly absorbed by the hair, leaving a protective finish.

RRP from £20 stmntgrooming.com

To celebrate its 100th anniversary, Keune has teamed up with Dutch artist Joseph Klibansky on limited edition packaging. There’s also the new Royal Tribute Hair Serum, a nod to the brand receiving the Dutch Royal Warrant. It even has a tulip-inspired fragrance!

£29.95

keune.com/uk

Keep yellow under control between visits with AUTHENTIC BEAUTY CONCEPT Cool Glow Cleanser, a nourishing, purple pigmented shampoo.

RRP £26.45

authenticbeautyconcept.com

RRP £26

lorealpartnershop.com/uk

Green Salon Collective has partnered with Foil Me to create a bespoke, eco-conscious colour foil. The Full Circle is an embossed pre-cut foil that increases awareness of recycling solutions for salon waste. Both GSC and Foil Me have pledged to donate a meal per box of foil via FoodCycle, a charity that creates meals from surplus food for those in need.

Price from £23.50 greensaloncollective.com

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Formulated with OSMO bond technology to strengthen and repair hair, the new Wonder 10 Shampoo and Conditioner joins Wonder 10 Leave-In Treatment to form a three-step power push for damaged and dry hair.

RRP £8.50 each osmo.uk.com

WE STAND/for regeneration is a limitededition two-in-one shampoo and body wash from Davines, featuring regenerative organic ingredients such as barbera grape pomace extract to leave skin soft and hair shiny. It’s part of the brand’s We Sustain Beauty initiative, which raises awareness of biodiversity and organic agriculture.

RRP £18.50 uk.davines.com

CREATIVE HEAD

17/08/2022 07:59

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

Looking to offer male clients more volume? The double whammy of American Crew’s two-step Anti-Hair Loss System features a shampoo and leave-in treatment.

RRP from £14 americancrew.com

Through its 18 years supporting breast cancer charities globally, ghd has raised more than £18 million. This year’s vibrant orchid ghd limited-edition Pink collection includes the ghd helios professional hairdryer, platinum+ styler, gold styler, and for the first time, its glide hot brush – each with a soft touch zip bag.

RRP from £159 ghdhair.com

+Co Fiber d volume? R Want hold an ulated with ade is form Stretch Pom retch to add fibres that st elastic-like es of hair. ure to all typ xt te d an e volum

RRP £25

nal.co.uk xpertprofessio

Nutriplenish Styling Treatment Foam from Aveda is powered by a super food complex to deliver luxurious hydration, natural shine and soft hold, designed to work best for those with medium to thick, dry hair.

RRP £27 aveda.co.uk

For a touch of ’50s glamour, grab the limited-edition Oribe Dry Texturizing Spray. It features a playful illustration of co-founder and legendary stylist Oribe Canales by New York painter Alvaro.

RRP £45 oribe.com

CREATIVE HEAD

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Wella Professionals now has more options than ever for elevated but still natural colour. There are three beautiful brunette shades joining Koleston Perfect, with five cool-leaning Shinefinity additions, too.

In-salon service

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17/08/2022 07:59

COLOUR VISION

IT’S FULL STEAM AHEAD WITH NEWNESS FROM WELLA PROFESSIONALS! THERE ARE NEW CHAMPIONS TO BE CROWNED AT THE WELLA TRENDVISION AWARD UK & IRELAND FINAL, PRODUCTS TO TRY AND TRENDS TO INSPIRE IN ASSOCIATION WITH

THE TRENDVISION AWARD COUNTDOWN BEGINS

Are you ready to celebrate the exceptional talent in the hairdressing industry? The Wella TrendVision Award UK & Ireland Final is a truly iconic hair competition – and for 2022, the Final is moving to a new venue. Magazine London, situated on London’s Greenwich Peninsula, is all set for the #NTVA2022 audience, where the winners of the six categories will be announced on Monday 3 October. The 2022 Final promises to be an incredible night, with some of the biggest names in UK and Irish hairdressing attending. Immerse yourself in the moment with brand installations during welcome drinks, followed by dinner, exclusive hair shows, and the all-important winner announcements. Wrap up the night by hitting the dancefloor into the early hours with a party to remember. It’s set to be a spectacular night in one of London’s most iconic spots.

To find out more, or to buy tickets, head to wella.co.uk/trendvision

THE COLOUR CLINIC IS OPEN…

ENGE AND HOW EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALL LLAHAIRUKI), TO OVERCOME IT. SINEAD CORLISS, FIELD EDUCATOR FOR WELLA UK AND IRELAND (@WE IS USING HER PORTFOLIO TO BOOST THE FREQUENCY OF CERTAIN CLIENTS “Colour needs to meet both clients’ and hairdressers’ needs. It’s about analysing the trends that we’re seeing now, particularly of low-maintenance colour. We need to be focusing on how we can help support our clients while still growing our colour businesses.

“To do this, you need to look at your product portfolio to offer that bespoke personalisation for clients; that’s what will get them to come back, and help with that frequency issue.

“Wella Professionals Shinefinity is the palette that has absolutely helped us to be able to tap into this market. There are three new natural shades, and two cooler shades, added to the Shinefinity palette to help to entice clients who want that natural finish. It’s about helping clients to understand that you can have softer, more naturallooking results – that brunette clients don’t need to fight against brass, for example – because this neutralisation won’t shift the base tone as it fades. You can intermix them for a bespoke finish, all while ensuring great condition and shine.”

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15/08/2022 16:24

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SHELFIE TIME The five new Shinefinity shades are what every colourist needs! They take root shadows and fighting brass to the next level, while still giving incredible shine. From Natural Espresso to Cool Mushroom, these shades are here just in time for the upcoming trends of cooler-tinged natural tones.”

AMY BEJAOUI, WELLA PROFESSIONALS TECHNICAL EDUCATOR @AMYB_HAIRLDN

FORMULA FOR SUCCESS ROBERT EATON (@ROBERTJEATON)

The concept of the whole collection was colouring the cut – how to enhance first the texture, and second the shape. We did some hidden veils of colour that break through from underneath, almost like a halo section around the hairline and through the front. This gave us the opportunity to give these curls a bit of a kick in a slightly brighter tone. We lightened using BlondorPlex, and then toned with Shinefinity. We really wanted a fusion of shades to enhance the cut.”

GET THE TONE Cherry Violet Shinefinity 06/6 + 08/8

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #CountOnWella WellaUKI CREATIVE HEAD

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NEW

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11/08/2022 15:21

THE PLACES

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER LAUNDRY, LONDON @ LAUNDRYLDN

“It starts with an idea, then a conversation,” says Laundry founder Mitch Wilson about the journey to the new Laundry London site. “It’s so important to get key personnel in place early on. After all, a salon without stylists is a waiting room with mirrors.” In Laundry London’s case the personnel are Jennifer Ball and Kate du Plessis, partners in this endeavour from the outset.

It’s been eight years since the original award-winning Sheffield salon was designed with such a strong identity and design ethos, but it was essential to evolve that with the input of the two new partners. While everyone fell in love with the Stroud Green Road location immediately, at 55 square metres there was a real need to create a feeling of space while retaining the key Laundry elements of bespoke furniture and reclaimed materials. The team turned to 93ft Design to help get that job done with fixtures and fittings, while Mitch got handy too. But Jen and Kate are also “dynamite with a paintbrush” – a deep green fitting for Stroud Green Road – all with an eye on controlling costs as the brand looks at more potential London sites (new partners wanted!).

SEE LOTS MORE FROM LAUNDRY LONDON AT CREATIVEHEADMAG.COM

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CREATIVE HEAD

17/08/2022 08:01

TAKARA BELMONT IS LAUNCHING AN INDUSTRY-FIRST ZERO PER CENT, ZERO DEPOSIT FINANCE LEASE SCHEME TO HELP SALONS AND BARBER SHOPS REFRESH AND IMPROVE THEIR SPACES WITHOUT A BIG BILL ALL AT ONCE. SEE MORE AT TAKARAHAIRDRESSING.CO.UK/ FINANCE

FARQUHAR HAIR, DUNDEE

@FARQUHARHAIR_DUNDEE It’s a refresh for Nadine Farquhar’s Scottish studio, with accents of green highlighting its floral flourishes.

CREATIVE HEAD

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REBEL REBEL, WATFORD

@REBELREBEL.HAIR.STUDIO This co-working space for independent stylists has a distinctly ecominded attitude, including recycling through Green Salon Collective.

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THE FACES THE PEOPLE IN ACTION

As a young boy, I would go to the salon with my grandmother. I loved its community spirit.

I would make tea, sweep up… I always knew hairdressing was for me. At school, I was bullied for being gay, although I never knew it. It was what I wore, how I played, my imagination being quite ‘out there’. All those things led to children targeting me. I felt very isolated. My grandfather committed suicide when I was 13, I was being really bullied both physically and mentally, and my mental health was an absolute mess. However, my creativity was always there, it was the thing that drove me. I recently had a big mental health assessment, and I was diagnosed with quite severe ADHD. The doctor said one of my drivers is ADHD, that’s what helps make me the creative free spirit that I am.

I was born in London and brought up in Somerset, and I always had an urge to come back to London. A couple of people took me under their wing and gave me protection. It allowed me to talk. And

what I realised was that by talking I eased my overactive mind. Hair gave me the outlet to be creative, to meet adults, to communicate.

I look back at points in my career or my life where my mental health has suffered, and each time what I clung on to was community.

Without a doubt, the hairdressing industry gave me that, allowed me to be the true me and is where I feel I belong. Having that community understand me and my mental health, and the fact that I do want to talk about it because that helps me, has been amazing. Now I find that talking about my own situation is beneficial to others too, and I can see a whole community building that can take this forward.

This year I launched a haircare brand called ARKIVE along with my Head Care message, that’s the bigger picture here. We practice healthcare daily, why not head care? What makes you happy? What gets those endorphins going? I’m looking at a Head Care space next.

The ARK in ARKIVE is Adam, Riley and Kenny – that’s my family. We’re now planning to start the Ark Foundation to support creatives with mental health issues. It’s all about building communities of people who are there for each other. @adamreedhair

F*%ked up – but fixed it!

As part of our Salon Smart HUB series, Rob White and Lee Nash-Jones, co-owners of Nashwhite, reveal a mistake they made in their business and how they resolved it

THE F*%K-UP

SEE MORE OWNERS SHARING THEIR MISTAKES AT CREATIVEHEADMAG.COM/ SALONSMART/HUB 26

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HUB HUB

WHEN WE WERE in our late 20s, we believed having more salons and more staff meant that our brand was growing. This gave us a false perception of growth. We thought more salons and staff equals more money.

We had three salons and were recruiting at every opportunity. We had too many staff, and managers that did not think like us – but why would they? If they did, they would be setting up their own salon. Trying to maintain our vision was exhausting.

THE FIX

Lockdown was an opportunity to take a step back and re-evaluate. We realised that it wasn’t working because we were paying too much rent; we couldn’t control the quality; and we weren’t able to give the staff the time and attention they deserved. We closed two salons and opened one larger space with a new concept, The Heist House. We bought this building rather than renting two and have a completely fresh approach to our service which has increased business.

CREATIVE HEAD

17/08/2022 08:09

MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022

THE MOST PRESTIGIOUS HAIRDRESSING COMPETITION IS BACK AND BETTER-THAN-EVER WITH A BRAND-NEW VENUE FOR THE TVA 2022 UK & IRELAND FINAL: MAGAZINE LONDON This new event space is the largest of its kind in London set against the stunning skyline backdrop of Canary Wharf, and you can expect a spectacle of 3 exclusive hair shows, brand spaces and more! We can’t wait to catch-up and celebrate together.

To find out more about TVA 2022, head to: Wella.co.uk/trendvision WHEN: MON 3RD OCTOBER

TICKETS ON-SALE NOW

Follow us on social media for updates

@WellaHairUKI @WellaUKI #NTVA2022

©Robert Eaton & Daniel Couch

TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW 39.

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09/08/2022 15:35 18:24 10/08/2022

24/7 I GET UP AT… 6AM. I have a quick cup of tea before heading out to the gym.

MY WORK WARDROBE CONSISTS OF… Black T-shirts, black jeans, black dresses! Oh, and more BLACK!

A DAY OF WORK/LIFE BALANCE FOR JESSICA NEIL, KH HAIR WEST BRIDGFORD @JESSICANEILHAIR5

MY SPOTIFY PLAYLIST INCLUDES… A mixture from Ed Sheeran to Drake to a bit of house. I love changing it up throughout the day.

I’M ALWAYS PLANNING… My next Instagram post. Whether it’s creative or commercial, I like to be active on social.

WHEN I GET STRESSED I… Call my mum.

She is always there when I need to rant.

WHEN I GET STUCK I… Turn to the people closest to me to give me advice and help me see things from a different perspective.

THE HABIT I NEED TO BREAK IS… Overthinking.

THE MISTAKE I LEARNT THE MOST FROM… Listening to other people and ignoring my gut feeling.

MY JOB ENTAILS… Being fully booked in the salon creating beautiful, wearable hair for my fabulous clients.

THE ADVICE I’M GLAD I IGNORED… “Don’t go into hair, it’s an easy option”.

I GOT HERE BY… Working long hours, giving up days off, staying behind in the evening, and putting in a lot of hard work.

But, mainly, by being passionate and totally in love with hairdressing.

THE PERSON I LOOK UP TO THE MOST… Is my mum. She’s a strong woman and is always there for me, no matter what.

MY DAY CONSISTS OF… Instantly reaching for a cup of tea! On my journey from gym to salon, I practice gratitude as I say out loud what I’m grateful for – I look completely crazy to passers-by! This helps me start my day grateful and full of positive energy. I finish about 7PM.

MY INBOX LOOKS LIKE… Message after message asking when I next have availability!

MY BIGGEST INDULGENCE IS… Holidays! It’s what I look forward to the most – making memories and seeing the world.

MY FAVOURITE WORK TOOL IS… My ghd platinum+ styler – an easy choice!

Email I read them first thing usually to see what parcels I have arriving and who I need to respond to.

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Instagram I usually have messages from the night before so I go through those, and engage with my followers.

Daily Mail I can’t help but see what showbiz gossip is the headline of the day on this app!

CREATIVE HEAD

17/08/2022 08:03

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08/08/2022 15:01

What would Brian Leo McCallum do?

The founder of ROAR Hair and Beauty on how to boost engagement with those

all-important colour clients

WE ARE KNOWN for colour, it accounts for about 72 per cent of our annual turnover. Our colour guests spend the most money in the salon and are our most loyal guests.

As a result, we wanted to create an interactive experience to ensure they remain engaged and invested in their visit.

We wanted to elevate and enhance the experience for colour services at ROAR. So it was only logical that we introduced a bespoke ROAR Colour Bar. We want to make the experience as sensory as possible for our guests. Our colour bar allows our expert colourists to mix guests’ colour in front of them. This was important to us to remove that feeling of anxiety or worry when the colourist disappears for 10 minutes and returns with the mixed colour.

As we want to create a complete experience, we were keen to introduce an element of fun to the client’s appointment and allow them to get up close and personal with their colour. We use Goldwell @Pure Pigments – a

booster that dials up colour intensity, shine, and helps slow the dreaded fade – we allow clients to add this to the bowl themselves and mix it into their own formula. This stimulates their senses of smell, touch and sight, which in turn creates a stronger relationship with our brand and ultimately the colourist.

Following all services at ROAR we like to think of the ‘admin portion’ as our guests finalising their bill as they would at their favourite restaurant.

A crowded reception area is never fun for anyone, so we finish the appointment at their seat with our handheld devices. The client can scan any of our QR codes from their seats to download our app, join our ROAR Rewards scheme and follow us on social media. They can even scan a QR code now to tip their stylist. We also discuss retail at this point to encourage them to VISHALI VISAVADIA feel relaxed and comfortable to make an @VSVSTYLIST informed decision and purchase.

L'Oréal Professionnel Paris ID Artist Vishali Visavadia has been Our stylists then discuss the best making waves on social with her epic colour transformations options for each guest based on their hair and seriously satisfying processing shots. With nearly 40,000 followers, we’re not alone in regularly checking her latest and needs. This helps our retail figures colour creations. Whether baby lights and balayage is and encourages guests to use high quality your thing, or you’re looking to be inspired when products on their hair – the better condition creating your own video content, Vishali’s their hair is, the easier our job is! page is worth a follow.

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CREATIVE HEAD

16/08/2022 10:48

CR EATIV E HE AD AD VE RT OR IA L Pattern+Matter, Birmingham

A MATTER OF PRINCIPLE DISCOVER HOW FRESHA MEETS PATTERN+MATTER’S ECO ASPIRATIONS AND IS HELPING THEM GROW THEIR BUSINESS

Situated in Birmingham’s historic Jewellery Quarter, an 1805 Grade II listed former jeweller’s workshop now stands as the “spiritual home” of Pattern+Matter, eco-friendly salon and Fresha partner. Founder Anthony Pytlinski has created a contemporary salon that respects the location’s heritage through his use of original brickwork in contrast with a neon-green distressed interior and rock music memorabilia. By focusing on sustainability and using Fresha, Pattern+Matter is on the path to success.

“Pattern+Matter opened in 2021 and I couldn’t be happier,” says Anthony. “I’m very passionate about sustainability. I feel we’ve got to look after the future, so we can’t compromise.”

ECO ASPIRATIONS Using sustainable organic haircare products in what Anthony describes as “an intimate setting with a personalised, one-on-one approach”, Pattern+Matter’s values sync perfectly with Fresha’s software offering. The world’s number one booking software, Fresha delivers an environmentally friendly solution that lets salons go paperless and manage their entire business on the cloud.

“I use Fresha because it’s a 24/7 platform. When I’m asleep, Fresha is awake. Fresha works as my reception and stock manager. If somebody wants to book an appointment at 2.30AM, they can. It’s very easy for clients to use. My calendar details my whole week, and I can check our stock levels instantly.”

FRESH GROWTH Fresha gives Anthony the freedom to focus on delivering great service by taking care of appointment reminders and marketing messages. Anthony and the team have had zero no-shows since starting to use Fresha’s notification feature, which helps ensure clients are notified and never forget their appointments.

Fresha’s blast marketing tool fills unexpected appointment gaps and promotes offers: “If I’m free or get a cancellation, I send out a blast message and that gap is filled!”, says Anthony.

He keeps track of the business’ performance by turning to Fresha reports. “I look at our weekly and monthly incomes, and cross-reference them from the previous month to see where my business is going.”

REWARDING REVIEWS “When clients leave they receive an email or text asking them to leave a review,” explains Anthony. “Everybody sees these on Fresha’s website and app, on my profile on the Fresha marketplace, and on Google. Reviews are great for bringing in new clients.”

Anthony is delighted with his success and the role Fresha is playing. “I recommend Fresha to other salons. It’s easy for me and my clients to use. Everything you need is just a click away!”

TAKE CARE OF YOUR SALON BUSINESS BY JOINING FRESHA FREE AT FRESHA.COM/FOR-BUSINESS

CREATIVE HEAD

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11/08/2022 11:20

GOV’T COMMITTEE ADOPTS NHBF’S RECOMMENDATION The NHBF has welcomed a report from the House of Commons Health and Social Care Committee urging the government to speed up the introduction of a promised licensing regime for non-surgical cosmetic procedures, to prevent vulnerable people from being exploited and ensure that premises are hygienic and fit for purpose.

Shines On industry podcast out now EPISODES FROM THE Shines On podcast by the NHBF are now available on general release.

Hosted by The It List Entrepreneur 2021, Brooke Evans, the podcast discusses all the latest industry news, trends and updates, and full versions are now available to the general public to download. NHBF members continue to get exclusive early access to the podcast episodes.

Listen to the podcasts on nhbf.co.uk/shines-on

RATE BASE REA BANK BUMPSD HAS INC SED THE

THE BANK OF ENGLAN TO 1.75 PER BASE RATE BY 0.5 PER CENT RISE FOR GLE SIN T CENT, THE BIGGES HAVE LD COU E HIK THE RS. 27 YEA VICING SER T DEB ON SIGNIFICANT IMPACT ER OTH AND ONS SAL FOR CES AND PRI S. NER OW SS SMALL BUSINE

SIGNS OF RECOVERY IN LATEST SURVEY The latest NHBF State of the Industry survey findings show that, after a long and challenging two years, the sector is finally showing positive signs of recovery and business confidence.

The survey, which took place between 27 June and 8 July this year, shows 44 per cent of businesses are now making a small or good profit (up from 30 per cent in April), with 62 per cent increasing their prices in the past three months (up from 43 per cent in April).

Reliance on external support has reached its lowest point in the past two years but is still high at 50 per cent of businesses (down from 58 per cent in April) that are either partially or completely reliant on government support.

Recruitment intentions are increasing, with 27 per cent definitely or likely to take on new staff (up from 17 per cent in April). More than a fifth (21 per cent, up from 9 per cent in April) were definitely or likely to take on apprentices in the next three months.

Richard Lambert, chief executive of the NHBF, said: “It’s encouraging to see that nearly two-thirds of businesses (64 per cent) are now confident of their survival, up from 57 per cent in April. But there is still a significant amount (31 per cent) who are not sure that they will survive until the end of the year.

The measures that we have been asking governments across the UK to address – from continued support on business rates to more employer incentives to hire apprentices – are still vitally important.”

Read the complete report at nhbf.co.uk

NHBF’s reveals 2021 report THE RE-IMPOSITION OF lockdown and enforced closure of salons across the UK back in December 2020 prompted the NHBF to reassess its plans for 2021, and it has now revealed its report for the past year. The short-term operational strategy focused on three core objectives: securing an emergency financial relief package from government; developing and implementing a plan to support re-opening and recovery; and increasing member retention to greater than 85 per cent.

The full results are available at nhbf.co.uk

To find out more information and how to join the NHBF, call 01234 831 965 or visit nhbf.co.uk

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17/08/2022 08:10

CR EATIV E HE AD AD VE RT OR IA L

MORE IS MORE IT CAN BE A DAUNTING TASK FOR CLIENTS STRUGGLING WITH THINNING HAIR TO FIND THE RIGHT PRODUCTS. STEP FORWARD AMERICAN CREW’S TWO-STEP ANTI-HAIR LOSS SYSTEM

HAIR LOSS AND thinning is a regular concern for many men. Being able to provide your clients with real, tangible solutions will go a huge way towards boosting loyalty and referrals, and American Crew has the effective solution to your clients’ hair loss issues with its two-step Anti-Hair Loss System. This double whammy of products has proven results to help clients address any hair loss and thinning issues. The duo is formulated with keratin amino acids and vegetable proteins to help strengthen hair, while Pro-Vitamin B5 works to moisturise and hydrate.

“As many as 85 per cent of men will have some sort of hair loss in their lifetime,” says Ian Tucker, head of education for American Crew UK. “The two-step system has been clinically proven for effective hair loss prevention.

These products help to strengthen hair, reducing breakage by 88 per cent, while also promoting a healthier-looking scalp.”

USE TOGETHER TO REDUCE BREAKAGE BY 88 PER CENT ANTI-HAIR LOSS SHAMPOO

ANTI-LOSS LEAVE-IN TREATMENT

A daily shampoo for thinning hair that refreshes the scalp, clears pores and boosts scalp condition, it optimises the efficacy of the Anti-Hair Loss Treatment that follows. It improves scalp condition, promotes volume and manageability, and has a refreshing and invigorating sensation.

A fast-absorbing, leave-in treatment that strengthens and reinvigorates hair when massaged into the scalp for a significant improvement in hair volume and minimised hair breakage. Rich in keratin amino acids and vegetable proteins, it strengthens strands while Pro-Vitamin B5 works to moisturise and hydrate the scalp for healthy-looking hair.

STOP HAIR LOSS IN ITS TRACKS. FIND AMERICAN CREW’S TWO-STEP ANTI-HAIR LOSS SYSTEM, AND THE COMPLETE RANGE, AT REVLONPROSHOP.COM. FOR MORE GROOMING TIPS, VISIT AMERICANCREW.COM @AMERICANCREW CREATIVE HEAD

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iiiiittttt i t LIST LIST

LIST LIST LIST LIST

FREE WITH NEXT MONTH’S ISSUE ALL THE GRAND FINAL ACTION ROLLED INTO ONE EXCLUSIVE SOUVENIR SUPPLEMENT

More than an award #MWIT22 @creativeheadmag

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17/08/2022 09:07

CR EATIV E HE AD AD VE RT OR IA L

THE FUTURE

IS BRIGHT MATRIX GIVES YOU COLOUR TECHNIQUES CLIENTS WILL GO CRAZY FOR, AND PRODUCTS THAT LET YOU SHINE

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11/08/2022 11:09

IT’S GETTING HOT IN HERE DELIVER SUPERNATURAL, MULTI-DIMENSIONAL BLENDED RESULTS WITH THE MATRIX MULTI-MELT SERVICE

A whopping 64 per cent of the UK population is made up of darker-haired clients.* If you are only focusing on the service potential of blondes, you’re missing out on a huge sector of potential colour business.

Colour clients want multi-dimensional yet naturalistic colour results that don’t compromise the quality of their hair, whatever their base. Sounds simple, but it really isn’t. Pairing the right products with the right techniques is crucial, and a personalised finish is a must. Take the complications out of colour with the Matrix Multi-Melt service. Designed to deliver multi-dimensional results on every hair type, Multi-Melt blends three or more shades from root to tip so flawlessly you can’t tell where one ends and another begins. Whether a beaming blonde, graceful grey or a beautiful brunette, Multi-Melt is the easy-breezy colour service that delivers perfect results on every hair type, every time.

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IDEAL FOR BRUNETTE CLIENTS LOOKING TO ADD DIMENSION TO THEIR NATURAL COLOUR, WHILE KEEPING IT VIBRANT AND HEALTHY

11/08/2022 11:09

CR EATIV E HE AD AD VE RT OR IA L

TIME TO BLEND

On the cover: Matrix Artists Desmond Murray and Ria Kulik. *Salon Behaviour Tracker, August 2021. **Assessed after seven applications on sensitive hair.

The Matrix Multi-Melt technique incorporates shades from both the Pre-bonded SoColor and Pre-bonded SoColor Sync ranges, to give you the freedom to be as subtle or as bold as you like. And because Matrix colour already contains those all-important bond-builders within the formulas, you can ensure you’re maintaining the integrity of the hair in the least amount of time, colour after colour.** The MultiMelt service delivers flawless multidimensional hair in four simple steps:

STEP ONE Choose warm or cool shades to work with. Select the reflect based on both the client’s preference and consideration of what will complement their skin tone.

STEP TWO Select three or more shades ranging from dark to light — remember, the bigger the difference between shades, the more dimension you’ll achieve.

STEP THREE Apply your colour to the base, ends and then the mid-section. Apply at the midsection last to control how the colour is blended.

STEP FOUR Melt the colour into the hair, using your fingers to help with colour saturation and seamless blending.

DISCOVER THE MATRIX MULTI-MELT TECHNIQUE FOR YOURSELF – SCAN THE QR CODE TO SEE THE FULL STEP-BY-STEP WITH THE UKI AMBASSADORS

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16/08/2022 16:55

FOR ALL TO SEE

SHOW-STOPPING HAIR REQUIRES THE RIGHT TECHNIQUES AND THE RIGHT PRODUCTS. TAKE THINGS TO THE NEXT LEVEL WITH MATRIX’S TOOLS FOR IMPECCABLE LIFT AND AFTERCARE

Demand for balayage isn’t slowing down – and neither is the fear of damage. The concept of lightening may send colour-cautious clients scarpering, no matter how much they might dream of a beautiful touch of blonde.

Clients are simply not prepared to compromise on the health of their hair; research has shown that 67 per cent of clients agree that the potential for damage is the key barrier to colour services for them.* Bring in more balayage bookings, without the fear, with the introduction of a new clay lightener: Matrix Open Air.

Matrix Open Air is a pre-bonded clay lightener, designed to deliver seamless, sun-kissed results while protecting hair during the lightening process. The pastel pink formula looks and feels different for clients, letting them know that it’s no average lightener.

You can expect up to seven levels of lift, while the quality of the hair is protected by pre-bonded technology. Comprising citric acid and glycine, this technology helps to safeguard the inner hair fibres so that your clients’ locks retain their health and shine long after the lightening service. The whipped clay formula is perfect for balayage applications and, with Matrix’s signature focus on inclusivity, Open Air is suitable for all hair types and textures, designed to fully saturate the hair, and mould to its pattern and texture – perfect for precision colour placement.

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“Open Air is the lightening product colourists have been waiting for! Its prebonded formula allows me to create the stunning looks my clients desire while addressing their hair health concerns” MICHELLE SUMMERS-DAVIES, MATRIX ARTISTIC AMBASSADOR

16/08/2022 16:55

CR EATIV E HE AD AD VE RT OR IA L Hair health is where your professional expertise comes into focus. Clients know that you can give them access to products that can achieve real improvement in the quality of their hair – a major retailing opportunity for salons and stylists. Clients don’t want a long routine for day-to-day care, which is where Matrix Instacure comes in. The Instacure Porosity Spray is now available in a 200ml bottle, so clients can purchase this salon-worthy treatment alongside the Shampoo and Conditioner to continue their damage detox at home with just a simple spritz.

TARGETS POROSITY IN THE HAIR DETANGLES AND SMOOTHES THE CUTICLE HELPS BALANCE PH AND TAME FRIZZ

*Professional products distribution report 2022, Salon Tracker 2021, Riveter hair colour techniques 2020.

RECOVERY MODE

Offer your clients the complete Anti-Breakage take-home system! While the Instacure Spray leave-in treatment was already a firm favourite with pros, your clients can now experience this backbar treatment in the comfort of their homes.

The retail range includes a Shampoo and Conditioner and the famous porosity spray. Let care continue from backbar to bathroom – clients will be amazed at the improvement of their hair quality.

SCAN THE QR CODE TO BEGIN YOUR VIRTUAL EDUCATION JOURNEY WITH MATRIX. GAIN 24/7 ACCESS TO ONLINE LEARNING

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11/08/2022 11:11

KEEP EVOLVING MATRIX SETS THE STAGE FOR THE FUTURE OF HAIRDRESSING AT ITS EVOLVE EVENT. IT’S TIME TO GO BACK… TO THE FUTURE

The excitement of more than 400 hairdressers present could have powered the enormous screens at the Audacious Conferencing Centre in the heart of Manchester. Even more artists tuned in online to watch Matrix Evolve – an evening of show-stopping excitement and inspiration, as well as a celebration of the brand’s community of artists.

The show featured a vivid mix of cutting, colouring and enlightening discussion from some of Matrix’s top artists from the UK and Ireland, alongside global spokesperson Alfredo Lewis and celebrity stylist Danielle Keasling from the US. Attendees enjoyed a ‘hair off’ between two teams, a ‘cutting jam’ and a ‘styling jam’, as well as a live photoshoot with Desmond Murray.

The ambassador artists then took to the stage to showcase the latest Matrix colours and techniques, and upcoming trends. Block colours featured heavily, as did creative colours ranged from deep pink to a clean, lilac marbling effect.

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“It’s incredible how we all digitally stayed connected over the past few years, but we thrive on community and being together. There is nothing like the Matrix community for shared encouragement and inclusivity” ALFREDO LEWIS, MATRIX GLOBAL SPOKESPERSON

11/08/2022 11:11

CR EATIV E HE AD AD VE RT OR IA L

“As an industry we need to inspire each other and share our knowledge.

It’s all about collaboration, not competition. We have so much to offer: we’re the rock stars of the creative world!”

LISA FARRALL, MATRIX AMBASSADOR

FOLLOW #MATRIXEVOLVE ON INSTAGRAM TO SEE THE BUZZ FROM THE EVENT AND SCAN THE QR CODE TO REWATCH IT, DISCOVER HOW TO GET THE LOOKS, AND MORE!

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11/08/2022 11:12

IA L CR EATIV E HE AD AD VE RT OR

BE PART OF SOMETHING THINK. BELIEVE. DREAM. DARE. WITH MATRIX, YOU CAN ACHIEVE ANYTHING

Matrix has come a long way since its formation in 1980, but its core principles remain the same. Founder Arnie Miller was inspired by synergy and togetherness, determined to create a support structure for every hair type, every stylist, and every business model – a Matrix for all. The brand creates solutions for real people and real hairdressers. It is for the bold, the brave,

those unafraid to try new things… because there will always be support behind them.

Inclusive, uncomplicated education and products that give you a clear vision of what – and how – you can create for your clients. Its uplifting community is what sets Matrix apart, to help its members realise their full potential.

MATRIX IS HERE TO MAKE A REAL DIFFERENCE FOR HAIRDRESSERS. FOR MORE INFORMATION, VISIT MATRIXHAIRCARE.CO.UK

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17/08/2022 09:57

22 WINNERS NAMED 5 SEPTEMBER iiiiittttt i t LIST LIST

LIST LIST LIST LIST

CREATIVE HEAD’S MOST WANTED AND IT LIST AWARDS CELEBRATE THE MOST EXCITING HAIR TALENTS IN THE UK AND IRELAND GET READY FOR THE BIG REVEAL – 2022 WINNERS, INCOMING!

IT LIST

MOST WANTED

CREATIVEHEADMAG.COM/EVENTS

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17/08/2022 09:07

MISSION CONTROL PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software and the Creative HEAD Reader Panel*

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL

8.2%

How was business in June compared with May?

SAME 12% DOWN 25%

UP 63%

How was business in June 2022 compared with June 2021?

SAME 25%

AVERAGE CLIENT SPEND

£66.85

UP 62%

DOWN 13%

THE MISSION: ADDITIONAL REVENUE STREAMS

36%

of respondents currently have an online store

88%

of salons offer a loyalty scheme to returning clients

57%

of those with loyalty schemes believe they are effective

“Clients are attracted to energy – good or bad – and if you consistently show up with good energy and quality service then they will be loyal”

USING SOFTWARE TO GENERATE NEW SALON REVENUE STREAMS Salon owners and industry professionals can find it easy to fall into the trap of only making money while open. Many pros make the majority of their earnings through in-house product and service sales, but total reliance on this can be a risky business model.

One of the best ways to increase revenue, delight your clients, and ensure your business is making money even while it’s closed is by creating new revenue streams. Invest in a high-quality salon software system that automates this; whether that’s through a system-linked online store or just clever automation such as appointment reminders, clients will have plenty of ways to engage with your salon. Here’s what you can do to start: Open an online store. Consumers turn to their stylists, hairdressers, and beauty therapists for expert advice they can trust.

Give your clients what they’re looking for with a system such as Phorest, which offers online store creation. Products can be uploaded and synced directly to your salon software for effortless inventory control.

Offer online gift vouchers. Allowing consumers to purchase vouchers online not only offers extra flexibility to your existing clients but also helps you to target new customers.

Provide video consultations. Video consultations are quicker, easier, and more flexible; exactly what the modern client is looking for. Phorest even offers systemlinked video consultation features.

So stop limiting your salon to making money during your opening hours, and switch to 24/7 revenue generation instead.

*Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

THE LOCKDOWNS TAUGHT us many valuable lessons, one of which was the importance of new revenue streams to supplement income. When the salons were shut and stylists were literally unable to do their jobs, many enterprising business owners looked at other ways to bring in cash. This is where the digital world came into its own, with online stores, gift card sales and even paidfor digital client consultations helping to keep things ticking over. How are businesses branching out to encourage greater income?

HOW DO YOU COMPARE?

Avril Kealy is a global SEO and content writer at Phorest Salon Software.

Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

BEVERLEY BATES, THE RETREAT 36

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CR EATIV E HE AD AD VE RT OR IA L

FOLLOW ME

THE NHBF SHARES ADVICE ON HOW YOU CAN BENEFIT FROM BUILDING AN ONLINE FOLLOWING, WITH KEY ADVICE ON HOW TO GET STARTED AN ONLINE PRESENCE has become an important aspect of everyday life. Socialising, buying, banking… it’s all done at the tap of a finger. Social media platforms weave in and out of people’s lives daily, and their influence cannot be ignored.

Whether you have one follower or millions, there has never been a better moment to start an online community for your salon.

The NHBF has some advice on how to build a supportive, engaged community around your brand.

LET YOUR CLIENTS LEAD Clients contribute some of the best content.

You can advertise and shout as loudly as you want, but a delighted client posting about how much they enjoyed their experience in your salon will have the most significant impact. Instagram is a fantastic tool for salons, and many businesses have ‘selfie corners’ in their venues specifically to encourage client interaction. Be sure to include elements of your branding and vibe.

When clients see you sharing pictures of other people who have tagged you, they will be more inclined to follow suit, eager to see themselves on your page.

ENGAGEMENT IS KEY Respond to client queries on social media, such as the best tips to curl hair, to create meaningful social content. Sharing tutorials and guidance indicates your knowledge and expertise, building trust and ensuring prospective clients seek your advice. Track reactions to posts to get a sense of what people enjoy watching and when.

BECOME AN ADVOCATE Try to convert your social media followers into brand advocates, passionate about your content and brand – sounds tough, but it’s all about creating valuable content. If you have a video to dispel hair myths, or top tips on how to care for coloured hair, your followers will find this helpful information and be encouraged to share it.

QUOTE CHS25 BEFORE THE END OF SEPTEMBER TO RECEIVE A £25 DISCOUNT ON YOUR MEMBERSHIP FEE. VISIT NHBF.CO.UK/JOIN NHBF MEMBERS BENEFIT FROM:

• Discounted insurance • A free health and safety helpline

• A free 15-minute

business coaching call from an industry expert every year

• Special fixed-rate business coaching

• A wide range of

in-depth business guides and the money-saving NHBF Rewards Find out more about NHBF member benefits at nhbf.co.uk/benefits

For more information about how the NHBF can support you and your team, visit nhbf.co.uk.

Follow NHBF on social media @nhbfsocial for all the latest news from the hair and beauty industry

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11/08/2022 11:26

DO SOMETHING AMAZING TAKE GIANT STEPS TO SAVE THE PLANET

FROM OUR CONTRIBUTING EDITORS These sustainability steps may need time and money, but as Anne Veck and Keith Mellen, our 2021 Most Wanted Sustainability Heroes, explain, they’ll make an impact and save money overall EVER THOUGHT ABOUT moving to a sustainable and ethical hairdressing product supplier? Increasing numbers of hairdressing brands are now offering safe, ethically and sustainably produced products and packaging, free of harsh chemicals and including organic and vegan formulations, but a big change like this takes time and research to make sure it’s the right decision for you.

Here are some things to consider: what are the brand’s sustainable and ethical business practices? Watch out for ‘greenwashing’ – vague, bogus and exaggerated claims, for example regarding sourcing of palm oil, paper and card, and testing on animals.

Do they still use harsh chemicals or substitute ingredients that are just as bad? For example, for colour work you do

need either PPD or PTD. Replacing PPD with PTD doesn’t make that much difference but is sometimes represented as a big positive. Saying ‘PPD-free’ can mean ‘contains PTD’!

Having said that, you can choose from several well-known colour manufacturers whose products are largely organic.

There is a debate about which container materials are most sustainable – advanced plastics, reclaimed plastics, glass, aluminium, stainless steel, etc. One hundred per cent post-consumer recycled plastic is possible, but most manufacturers aren’t using this yet. Is glass greener than the latest sustainable plastic? This is a fast-changing area with no clear best options, but the consensus seems to be choose from glass, aluminium and stainless steel wherever possible.

Look for suppliers whose packaging is 100 per cent recycled card and paper. They should use paper sticky tape, not plastic tape, which can’t be recycled. Steer clear of anyone who uses non-recycled plastic or paper and card harvested from virgin or unsustainable forests. If they don’t claim to be ethical and sustainable, suspect the worst!

Check the accreditations companies use regarding the sourcing of forest products (timber, paper, card), palm oil and other products.

Some accreditations are PR campaigns for unethical corporations – ‘greenwashing’ in other words.

FSC (for forest products) and RSPO (for palm oil) are doing their best, but no certification schemes are completely watertight and can be exploited by unscrupulous corporations at all stages of the supply chain.

Finally, do they offer a refill service for your clients, which will save plastic, paper and card packaging?

And remember to choose a product manufacturer that doesn’t test its products on animals. These days, most don’t or claim not to.

Good luck!

NEXT MONTH: THE SALON REFIT – A GREAT OPPORTUNITY TO MAKE MAJOR CHANGES. MEANWHILE, HEAD TO CREATIVEHEADMAG.COM/BUSINESS FOR MORE HINTS AND TIPS FROM ANNE AND KEITH AND TO FIND THEIR SALON RE:SOURCE TOOLKIT IN FULL. 38

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17/08/2022 11:01

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WANT TO BE MORE SUSTAINABLE? KAO SALON DIVISION’S DR ELMAR MUSSENBROCK DISCUSSES HOW SALONS CAN IMPROVE THEIR ECO-CREDENTIALS WITH A FEW SIMPLE CHOICES

*Main salon manufacturing site in Darmstadt, Germany. **Versus 2010, at main salon manufacturing site in Darmstadt, Germany

ONE STEP AT A TIME DR ELMAR MUSSENBROCK

GLOBAL DIRECTOR SUSTAINABILITY, KAO SALON DIVISION What’s the most direct way for salons to be more sustainable?

“Reducing waste is a key aspect in a salon’s journey to becoming more sustainable. At Kao Salon Division we’re dedicated to delivering product innovations and salon solutions that help salons lower their carbon emissions.”

Plastic waste is a huge concern – how is Kao Salon Division making improvements here?

“In our fight against plastic waste, our first priority is to reduce our packaging. Examples of our continued commitment to sustainable packaging include our new professional pouch solutions, such as SilkLift pouches which use 80 per cent less plastic and are 97 per cent recyclable. Our new Oribe one-litre refill pouches use 71 per cent less single-use plastic than traditional packaging and encourage re-use of the beautiful bottles. These compact pouches help reduce carbon emissions in transport as well as reducing single-use plastics.”

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SCAN THE QR CODE TO PLAY KAO’S GREEN MIRROR SALON SUSTAINABILITY GAME

Carbon emissions have a direct impact on global warming, what changes have been made during production?

“That is why we are making more and more of our products climate neutral – for example all Goldwell Colorance products, all Goldwell System Developer lotions and all KMS products.

“Raw materials, packaging, production and transport all generate carbon emissions. Some of them we have reduced already, by producing them with climate neutral electric energy* and by cutting our energy consumption by 28 per cent.** “The remaining emissions we offset by supporting a wind farm project in Tangier, Morocco. This has reduced carbon emissions by replacing fossil fuel-based electricity with climate neutral renewable energy, thus helping to decrease the country’s 95 per cent dependence on imported fossil fuels.”

PLAN FOR A SUSTAINABLE FUTURE WITH KAO SALON DIVISION. FOR SUPPORT IN STEPPING UP YOUR SUSTAINABILITY CREDENTIALS, CALL 020 3540 1200 OR VISIT KAOSALONDIVISION.COM 39

11/08/2022 11:28

HIDDEN FIGURES

THOSE AT THE TOP NEED TO STOP REQUESTING ‘NO FEE’ WORK FROM BLACK STYLISTS

FROM OUR CONTRIBUTING EDITOR Session stylist Sharon Robinson exposes the practice of turning to uncredited Black hairstylists to assist on Black models I WANT TO address and help find solutions to the issue of lead stylists, clients and agencies requesting Black stylists to assist with braids on a Black model… and then that stylist receiving zero credit and little or no financial compensation for their work. It happened to me, and so I discussed it with others to peel away the layers of the topic.

In March 2021, an agent contacted me to do a set of patterned braids for a signed hairstylist to shoot. I wasn’t requested to attend the shoot itself and wouldn’t be credited or paid because it was editorial. I asked the agent why, as it was such a priority to have a Black model with braids, couldn’t they book me for the job? I had been in session for six years and had built an extensive portfolio. The reply was that the photographer wanted to work with the specific stylist. I declined the job as I was on another option, but I put it to others. The responses were the same. I also asked creatives from different backgrounds, in case I was being overly sensitive, but they felt the same. The request appears to have only been sent to unsigned Black session stylists.

Earlier this year, unsigned hairstylists were again asked to assist a signed stylist the night before a shoot for an editorial, but no further information was shared. As far as I’m aware the request was not racially biased, as non-Black

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colleagues were also approached. It was a Black stylist who was chosen. After the creative meeting, they were asked to do a set of box braids on two models in a short time. This ‘assistant’ was not consulted on their skill level and needed at least one other ‘assistant’ to get the job done in a timely manner. I asked them how they felt about it and they were not surprised, which I find sad. Is it really the industry norm? The stylist was more annoyed and frustrated that clients are not booking the right hair leads for their projects.

Sometimes the direction of a shoot changes, models change and, with an eye on political correctness, I feel that clients tend to take things too far. So when the model changes from Black to White or Asian, clients release Black stylists, even though they had been confirmed for the job, and the same happens in reverse. But properly trained hairstylists can do hair, regardless of texture. There needs to be more conversation with decision makers, to discuss who they are booking and why. Unfortunately, we all know that the top table tends not to be as diverse as the glam team…

That being said, shoot and show scenarios are different. I often assist greats such as Sam McKnight and Guido, and I will be braiding throughout. But that’s a team effort and we must get all the models done to brief. My problem is that, as a Black British hairstylist, I have the responsibility to ensure I can do everything, and if I can’t yet do something, I practice until it’s second nature. That effort should be standard.

If I’m requested to do an Asian hair look, I’m not going to ask an Asian hairstylist to do it and then take the credit. If it was a Victory Roll, I wouldn’t ask a European hairstylist to do it and take the credit. But why is it okay to do that to Black hairstylists? It’s time for session hairstylists to rethink, retrain and evolve their craft and stop requesting the talents of others, particularly based on colour and a ‘no fee’ editorial. If it’s a job that they really can’t do, pass the job onto someone who can. But the buck doesn’t solely fall on the hairstylist; it starts at the top with the decision makers.

If teams were more diverse, this wouldn’t even be an issue.

CREATIVE HEAD

17/08/2022 08:13

ubscribe /s m o .c g a m d a e creativeh

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The first 20 new Creative HEAD Club members will receive a Traveling Stylist Kit from OLAPLEX, which includes one No.1 Bond Multiplier (100ml) and two No.2 Bond Perfectors (100ml).

The original bond builder, OLAPLEX’s patented technology repairs the damage caused by chemical services by seeking out and repairing broken disulfide bonds.

When used together, the two-part system allows hair professionals to push the limits of creativity while protecting the health and integrity of hair. Traveling Stylist Kit is perfect for on-location use for up to 30 applications.

Already a Creative HEAD Club member? Then we’ve got something for you too!

One lucky member will win a full-size Salon Intro Kit worth £234, which includes one No.1 Bond Multiplier (525ml) and two No.2 Bond Perfectors (525ml).

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*For the first 20 new members to sign up between 1 September and 30 September 2022. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

CLUB

17/08/2022 08:14

LIFE LOOKS

BETTER IN

COLOUR 42

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11/08/2022 11:31

Hair: Adam Reed, clothing: Ed Mendoza

Hair: Jason Hall, clothing: Compton Quashie

Hair: Clare Hansford and Sian Quinn, clothing: Halpern

THE ENERGY, the anticipation, and the excitement were palpable at Battersea Evolution as the 66th L’Oréal Colour Trophy UK Grand Final returned to a live audience, delivering a completely new experience.

A jaw-dropping blend of shows on a central square catwalk, with a mix of attendees on Fashion Week-style benches and a standing audience – it made the Grand Final more accessible to a crowd of hundreds and imbued the proceedings with a new buzz. TV and radio favourite Vick Hope hosted, deftly handling the competition showcase, alongside a breath-taking presentation from Fashion Week favourite Richard Phillipart, and the celebration of the 21-year relationship between legendary fashion institution Central Saint Martins and L’Oréal Professionnel Paris.

The thread throughout was the mastery, skill and creativity that colourists are delivering every day, fused beautifully with commercial styling and Insta-worthy wardrobes. It illustrated exactly why professional colour expertise should be celebrated and adored, whether on the catwalk or the high street. We just can’t get enough…

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11/08/2022 11:31

LCT FOR

VICTORY! AWARD Y H P O TR OLOUR WINNER C L A É L L’OR OVERALL BRISTO

ALONS, S S G G BLO

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CREATIVE HEAD

11/08/2022 11:51

Exceptional colour that consumers crave delivered by skilled colourists – that’s the secret sauce that makes the L’Oréal Colour Trophy Award so delicious! Now in its 66th year, the competition is a showcase of all the creative artistry and brilliance that UK colourists have to offer, and gives us a head start on the colour trends we’ll see setting the high street alight. From young colourists starting out on their creative journey to seasoned technicians who have an insatiable taste for competition (and winning!), thank you #LCT22 – we loved every second of it!

REGIONAL

L’ORÉAL COLOUR TROPHY AWARD

WINNERS

L’ORÉAL COLOUR TROPHY AFRO AWARD

TATE HAIR, MIDDLESBROUGH

SCOTTISH

BRYONY QUATE HAIRDRESSING, EDINBURGH NORTHERN IRISH

ANDREW MULVENNA, BELFAST NORTH WESTERN

ROYSTON BLYTHE, WOLVERHAMPTON NORTH EASTERN

L’ORÉAL COLOUR SPECIALIST AWARD

BLOGGS SALONS, BRISTOL

L’ORÉAL COLOUR TROPHY STAR AWARD

TRIBE, LONDON

CONTEMPORARY, GUISBOROUGH WESTERN

BLOGGS SALONS, BRISTOL EASTERN

THE SECRET GARDEN, LEICESTER LONDON

TREVOR SORBIE, COVENT GARDEN L’ORÉAL COLOUR TROPHY AWARD SECOND PLACE

ANDREW MULVENNA, BELFAST CREATIVE HEAD

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L’ORÉAL COLOUR TROPHY AWARD THIRD PLACE

PEG HAIR, BRIGHTON

SOUTHERN

PEG HAIR, BRIGHTON

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17/08/2022 08:15

STAGE MASTERS Hair: Adam Reed, clothing: Ed Mendoza

Hair: Paul Davey, clothing: Aleksandra Blinova

THREE’S A CHARM WHEN IT COMES TO STELLAR CATWALK SHOWS AT THE L’ORÉAL COLOUR TROPHY GRAND FINAL, BEAMING A SPOTLIGHT ON FRESH TAKES OF FASHION AND AN AVANT-GARDE EXPLORATION OF ARTISTIC ENDEAVOUR

SHINY SHINY

Hair: Jack Merrick-Thirlway, clothing: Cora Newton

CENTRAL SAINT MARTINS MA FASHION GRADUATES

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As one of three phenomenal shows to hit the catwalk of the #LCT22 Grand Final, ‘Shiny Shiny’ celebrated a longstanding partnership between the MA Fashion course at the prestigious Central Saint Martins College of Art & Design with L’Oréal Professionnel Paris, exploring the creative collaboration of hair and fashion. In this presentation, 10 leading salon session hairdressers collaborated with 10 emerging designer talents from the graduate class of 2022 to deliver an exceptional runway extravaganza, curated by Central Saint Martins MA course director Fabio Piras and colleague Debbie Lotmore. From flowing braids to unexpected reveals, the presentation delivered an explosion of creativity from start to finish.

On hand to fulfil the hair drama were Adam Reed, Adam Reed London; Andrew Mulvenna, Andrew Mulvenna; Clare Hansford and Sian Quinn, Headmasters; Cristiano Basciu, Richard Ward Hair & Metrospa; Darren Fowler and Vas Mikellides, Fowler35; Jack Merrick-Thirlway, Neville Hair & Beauty; Jason Hall, Jason Hall Hairdressing; Johanna Cree-Brown, Trevor Sorbie; Paul Davey, Davey Davey; and Yesmin O’Brien, Seanhanna.

CREATIVE HEAD

11/08/2022 11:52

THE CABINET OF CURIOSITIES RICHARD PHILLIPART, THE BOUTIQUE ATELIER

Richard and #TeamPhillipart invited the audience into a world of imagination for a spectacular presentation. Inspired by the raw artistic vision and world-building of the Codex Seraphinianus, an encyclopaedia of an imaginary world created by Luigi Serafini, Richard blended that with surrealism and Dadaism, inspired by the likes of Dali, Picasso, and Schiaparelli. With no limitations on creativity, the presentation gave Richard and his team the opportunity to play with proportion and shape. “The Codex is a look inside the artist’s mind, the very essence of what makes them creative, and I want to do that with my art,” Richard said. “What would a hair show look like if the constraints of the world were taken away? Pure creativity with no restrictions, the very essence of the depths of my mind presented to the industry in my ‘cabinet of curiosities.’”

Clockwise from left – hair: Clare Hansford and Sian Quinn, clothing: Halpern; hair: Jason Hall, clothing: Roksanda; hair: Mark Woolley, clothing: KNWLS; hair: Paul Davey, clothing: Goom Heo; hair: Cristiano Basciu, clothing: Richard Quinn.

CENTRAL SAINT MARTINS MA FASHION ALL STARS

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Concluding the trio of spectacular shows was an extra-special line-up that brought together 12 of the most prolific names from across hair and fashion. It was a chance to reflect on past collaborations and marked 21 years of partnership between L’Oréal Professionnel Paris and Central Saint Martins. Back then, as still today, the purpose of the partnership was to recognise and promote the way hair and fashion have been historically linked, and to combine up-and-coming creative fashion talent with hairdressing stars of the industry. A visual feast, the audience were treated to looks from Charles Jeffrey, Christopher Kane, Goom Heo, Halpern, Jawara Alleyne, Kaushik Velendra, KNWLS, Louise Gray, Matty Bovan, Richard Quinn, Roksanda Ilincic, and Simone Rocha. The hair team backstage also welcomed Alan Edwards and Electric’s Mark Woolley to prep the models for their moment in the spotlight.

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11/08/2022 11:53

COLLABORATOR STORIES EXPLORING HOW HAIRDRESSERS WORK, CREATE AND INSPIRE TOGETHER

GIUSEPPE STELITANO + NATHAN WALKER, TREVOR SORBIE BALANCING ART AND COMMERCE 6-min watch

JACKIE AMBROSE + DARREN AMBROSE, D&J AMBROSE INSPIRING MINDS 5.5-min watch

WATCH. LEARN. BE INSPIRED. PRESS PLAY. 048_049_CH_Video_DPS4_GW5.indd 1

11/08/2022 12:12

VIDEO SERIES IN PARTNERSHIP WITH

DARREN FOWLER + VAS MIKELLIDES, FOWLER35 CHARACTER BUILDING IN BUSINESS 5-min watch

PAUL DENNISON + KEN PICTON, KEN PICTON SALON OUR LIFE IN COLOUR 6-min watch

CREATIVEHEADMAG.COM/VIDEO 048_049_CH_Video_DPS4_GW5.indd 2

11/08/2022 12:13

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17/08/2022 09:08

YOU’RE WELCOME!

“ELECTRIC IS ALL ABOUT PEOPLE… IT WILL ALWAYS BE ABOUT PEOPLE” MARK WOOLLEY, CHIEF EXECUTIVE AND FOUNDER OF ELECTRIC

EXCITING THINGS ARE constantly happening at Electric: product lines are born, new spaces are created and worldclass education is delivered on a daily basis. But even more importantly, Electric is a place where your business can grow and your talent can be supported. Electric not only wants you to share in its success, it wants to help you on your own journey, too, wherever you are headed.

It comes as no surprise that entrepreneurialism is in Electric’s DNA. The brand is led by chief executive and founder Mark Woolley, an award-winning hairstylist with a passion for art, music and fashion and whose dedication to innovating, collaborating and developing talent has led to the creation of Electric Space, one of hairdressing’s most forward-thinking workspaces, to sit alongside the respected Electric salons, the Electric Studio, Electric Education and – ultimately – the Electric product range.

“Our aim is to build a global community with our hand-crafted product line, events and members clubs for leading creatives,” says Mark. “We are building a platform that breeds success and puts trailblazing individuals into a progressive team environment.”

At Electric, everyone is welcome. If you’re a salon owner, Electric can help you on your journey, sharing ideas, skills, advice and experiences and giving you the opportunity to be part of something bigger.

Independent hairdressers – session stylists, business owners, educators – can become Electric Endorsed Artists, working with Electric products and enjoying a host of revenue-generating, skills-building benefits at the same time.

They can also join Electric Space, a central London co-working space where leading hairstylists work alongside each other in the pursuit of growth, community and creativity. Here, opportunities are endless and so is the freedom and earning potential!

To help creative sparks fly, Electric holds some brilliant events designed to inspire, educate and inform. Regular Electric Sessions are a great opportunity to watch a diverse range of artists in action, sharing ideas and innovation. There’s also a tonne of networking events at Electric Space – film screenings, seminars, social events and more.

And every year Mark invites his entire Electric Family to join him for the four-day Electric Global Congress, an opportunity to bring everyone together to share education, shoots, seminars and celebrations, network, collaborate and – most importantly – feel part of the welcoming Electric team and community.

Congress takes place at Falmer Court, the home of Electric.

This splendid retreat, set within the beautiful Sussex Downs on the south coast of England, is the global destination of the Electric brand, a space to create and collaborate, and where Mark grows and sources the natural ingredients and raw materials used in the Electric product line.

Already one of the most talked-about brands in hairdressing now, Electric continues to grow, absorbing Mark’s down to earth nature and accessible style, while also reflecting his energy, drive and vision. If it sounds like a place you’d like to hang out, why not come and take a look?

You’ll be more than welcome!

DISCOVER MORE ABOUT JOINING THE #ELECTRICFAMILY. EMAIL OLIVIA@ELECTRIC-HAIR.COM

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CREATIVE HEAD

11/08/2022 12:23

CR EATIV E HE AD AD VE RT OR IA L CREATIVE HEAD

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11/08/2022 12:24

STAY PRESENT YOU DO THE ART, TREATWELL PRO DOES THE ADMIN. GIVE CLIENTS YOUR FULL ATTENTION AND REAP THE REWARDS WITH THE HELP OF SMART SOFTWARE

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CREATIVE HEAD

11/08/2022 12:30

MYTH-BUSTING!

CR EATIV E HE AD AD VE RT OR IA L

KEEP IT FLOWING

When clients give you their precious time it’s crucial that you are 100 per cent present with them. It’s the best way to deliver a service worth raving about, to have them booking back in before they even leave, and to boost the final bill.

After all, they trust your expertise. Stay present with the help of Treatwell Pro, as it manages the other aspects of you running your business, so that you can focus on your craft.

Keep on top of your diary with digital calendars that sync effortlessly, so that you can plan your days properly and make the most of each appointment.

You can create flash sales, bundles and loyalty programmes in just a few clicks, and decide exactly which clients you’d like to send them to.

These prompts work wonders to increase the frequency of visits from clients who don’t have an upcoming booking with you.

And Treatwell Pro’s intuitive reporting and analytics provide you with all the details you need to strengthen your decisionmaking, and give you control!

MAKE IT WORK FOR YOU

PER CENT COMMISSION TREATWELL CHARGES ZERO E THEY BOOK AGAIN Does marketing fill you with dread? With ON REPEAT CUSTOMERS. ONC COMMISSION – EVEN accurate client data, effective monitoring of RE MO ANY PAY ER NEV ’LL YOU ELL MARKETPLACE your progress, and the ability to completely IF THEY BOOK VIA THE TREATW

ALWAYS ON

Your salon is always open for business with online visibility, without you having to work overtime. Your clients can book with you via the Treatwell Marketplace, through your website, social media channels, or Google.

All of this is managed through one system, so no more clashing appointments.

Treatwell Pro includes an intelligent cash, payments and invoices system for your salon.

You can issue electronic receipts from the app directly, helping to save paper and the planet. You can reduce all stock-related headaches with smart stock management.

tailor your messaging strategies, Treatwell Pro gives you the ability to communicate with clients in the most effective way. Email and text message marketing are two of the most successful ways to have direct, oneon-one communication with your clients.

And, by giving the right information to the right customer, you’ll be much more likely to achieve your goals. What are your bestselling treatments and products? How can you capitalise on this? When is your team busiest? And how can you make sure their motivation stays high? It’s clear and easy from your dashboard.

Keep track and manage your business, without giving up time, so that you can focus on creating amazing experiences for your clients.

You can find Treatwell Pro at upcoming events including the Bridal Beauty Festival, Salon International and more, to discover how it can help with every aspect of hairdressing life.

TREATWELL SPONSORS THE 2022 MOST WANTED BUSINESS THINKER AWA RD, A TESTAMENT TO HOW THE SOFTWARE BRAND IS DESIGNED TO MAKE LIFE EAS IER FOR SALON OWNERS

CHOOSE TREATWELL PRO AND BECOME PART OF A COMMUNITY OF VISIONARY HAIR AND BEAUTY STYLISTS. REQUEST A FREE DEMO AT TREATWELL.CO.UK/PARTNERS CREATIVE HEAD

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17/08/2022 08:16

WAYS TO SAVE MONEY NOW

BREXIT, COVID-19, THE UKRAINE CONFLICT… THERE ARE A LOT OF RECENT EVENTS THAT HAVE HAD AN IMPACT ON YOUR BUSINESS, AND WILL CONTINUE TO DO SO FOR THE FORESEEABLE FUTURE. ENERGY FEES ARE SOARING, AS ARE LOTS OF MANUFACTURERS’ PRICES DUE TO THE RISING COSTS OF INGREDIENTS. THOSE COSTS ARE BEING PASSED ALONG, AND MANY BUSINESS OWNERS WILL BE FEELING AS IF OUTGOINGS ARE SPIRALLING OUT OF THEIR CONTROL. WHAT CAN YOU DO TO HELP MITIGATE THE COST OF DOING BUSINESS?

Jack & The Wolfe

START WITH A FINANCIAL HEALTH CHECK

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AS WITH YOUR personal finances, there are outgoings every month that are probably not essentials, or even subscriptions you no longer use or need and have forgotten to cancel. “I do a financial audit every three to six months on the business and on my personal finances,” says Stacey Whyte of Cheveux Salon. “It’s surprising how things can crop up; the odd unnecessary subscription, an annual payment you forgot about. It’s about making sure that you’re ahead of the game on contract renewals.”

One example from Jack Mead and Lydia Wolfe at Jack & The Wolfe: are you paying for a premium antivirus service for your reception computer without realising? Good question – time to check… Also look at what your salon software can offer you in terms of a quick visual update. For example, the Timely Dashboard gives users a window into their business’ financial health, with detailed reports on KPIs such as staff performance, bookings, product sales, and more.

CREATIVE HEAD

12/08/2022 14:13

Linton & Mac

MAKE MONEY FROM DEAD SPACE

CUT WHAT YOU PAY FOR PAYMENTS

The payment solution you use could be a handy way a salon could save money pretty simply. Spend a bit of time researching what others can offer you against what you’re currently paying; you’re likely to find more competitive rates. “Like all businesses, we are always looking for ways to cuts costs without sacrificing quality or service to our clients,” explains Jen Linton from Linton & Mac (pictured, inset). “One cost that we thought we had little or no control over was the fee charged for clients making card payments, or the length of time it took for the funds to reach our bank account.”

After research, the salon took on NatWest Tyl. “It basically halved our card fees. In addition, funds could be transferred to our bank account the next working day, which was good news for our cash flow.”

The front of house team was given a Clover mobile card reader, which meant that they could take the reader to the client if required – particularly helpful in easing congestion at the front desk. “Now, we have access to an online account with information on daily transactions and our monthly bills,” she adds.

GET TOUGH ON THE BIG BILLS

We know that pay levels across the industry are low on average, so for many there is little wiggle room here. However, consultant Phil Jackson from Build your Salon argues that wages can’t be excluded from any cost reviews. “If you set your commission to an affordable level a few years ago but your fixed costs have increased, either your variable costs – including commission – will need to reduce or you are going to have to reduce your profit margin,” he says, adding that you should take legal advice before making changes to contracts or pay.

“If all the team is working to capacity there’s not much you can do to cut wage costs, but if there are team members who are not and who you feel may not in the future, then you need to ask the question: do you need them?” says Westrow’s Marc Westerman.

After staff salaries, rent and rates are the biggest overhead. Forget how long a lease you have with break clauses, don’t be afraid to go back and renegotiate with your landlord on the terms of your contract. “In most cases they will be more than receptive, preferring to keep you as a tenant rather than trying to find a new one,” adds Westrow’s Steve Rowbottom. “This could bring a huge saving. You can also instruct someone to negotiate on your business rates too, as there’s always a discount to be found.”

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Look at the space you have that might not be used currently or making you money. It List Entrepreneur 2021 winner, Brooke Evans at BE Ironbridge, has a large building and currently only operates downstairs. “A local beauty salon came to us after they unfortunately had to close to ask if we had any space to rent – I don’t do chair rental but I am fortunate enough to have to rooms upstairs which aren’t used,” she explains. “We’re renting to a local nail tech. It means that my rent is covered before we do any hair at all.”

TAKE A WALK AROUND YOUR SALON AND SWITCH OFF!

“I FOUND MY TEAM WERE TURNING ON THE SPOTLIGHTS IN THE SALON EVERY DAY OUT OF HABIT, EVEN WHEN WE HAD THE SUN SHINING IN!” STACEY WHYTE, CHEVEUX SALON

WASTE NOT

You’d be amazed much of your hardearned cash is going down the sink.

“We’ve been mixing colour little and often, and it’s cut the amount of waste,” says Brooke. “So now our stock bill is lower and we get more for our money.”

Stacey Whyte and her team ‘undermix and return’: “this allows us to control the use of over stock, which would otherwise be money and profits down the drain, keeps the product fresh upon application and controls our margin as well as helping the environment. She also implements an ‘extra colour usage’ charge when particularly long or thick hair needs to be factored in.

“Take the time to know all of your costs to make sure your service is profitable,” she urges.

CREATIVE HEAD

17/08/2022 08:17

More Creativity.

Less Admin.

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Book a demo

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or visit phorest.com

BULK UP

STAY SWITCHED ON

Keep the lights on (figuratively) with online booking. Think of the potential clients you could be missing out on if you shut up shop without any out-of-hours contacts! Connecting your social media pages to a digital booking system means prospective clients can book in seconds.

“When clients are at home in the evening and scrolling Instagram, they can if see you have a free slot and might book it. That’s extra cash instantly, and if you get 10 of these a month it might be the difference between profit and loss for your business,” explains Robert Smith, co-founder of Slick salon software.

This is also an easy way to drastically reduce no shows. “Did you know that 62 per cent of no-shows occur because a client simply forgot about their appointment?” asks Laura Kane, head of growth marketing UK & Ireland for Phorest Salon Software. “Try sending a simple appointment reminder text. Salons in the UK that send these with Phorest Salon Software see, on average, 43 per cent fewer no-shows.”

Treatwell’s consumer-facing Marketplace gives you huge visibility. You may have been put off by the idea of having to pay commission for each booking – all that has changed with Treatwell Pro. You only pay commission on an initial booking; once they return you won’t have to pay again, even if they book through the Marketplace.

Stuck using paper and pen but scared of initial costs?

Fresha is 100 per cent subscription-free with a wide range of free-to-use features, along with optional paidfor features that you can use as and when you need to.

UTILISE UTILITIES BETTER

There is little to be saved in switching utility providers currently, but what you can do is be more informed on what your salon is costing you – install a smart meter to track your utilities usage and costs.

Being energy-efficient is also good for the planet. “We switched to disposable towels such as Easydry to save on the costs of running tumble dryers and washing machines,” say Jack Mead and Lydia Wolfe. “To limit wastage we use one towel per cutting/blow-dry client and a maximum of two for colour clients.”

There’s a reason why Costco is beloved by so many.

Bulk-buying is an easy way to save, particularly on essentials. Keep your eye out for additional offers such as VAT-free days from your local wholesalers, to help knock more off the final bill. But before you load up, make sure you are on top of your inventory. “So many businesses don’t have a clear idea of what products they have, which leads to wasted money on unneeded stock and lost sales when you don’t have something on hand,” explains Melanie Wallace, UK marketing manager for Timely. “Make sure you’re tracking everything through a reliable system.” Timely, like many software companies, offers stock management as part of its services.

SWEAT THE SMALL STUFF

You’re going to notice the big savings of course, but even slicing pennies from other costs will add up. “Shop around,” advises Jack and Lydia. “Could you find a cheaper alternative for small things such as teas and coffees that your clients will still love? A few pence off per unit of something you use every day will add up over the course of a year. There were lots of suppliers who we chose when we first opened simply because we didn’t know where to start looking – now we can go back and reassess.”

“Even a single per cent of costs saved can make a massive difference to your profits over a year,” agrees Phil Jackson.

“Clients have an affection for small businesses and salons that means your customers are less price sensitive.”

MAKE THE PRICE RIGHT

Don’t be afraid to raise your prices. You hear it all the time but it’s true – the right customers will pay it. Those chasing deals or relying on your favours are taking up valuable time that could be spent working with clients who value your work. “I learnt very early on that there is the right client, the wrong client and no client – and it’s better to have no client than the wrong client,” says bridal expert Tabitha MacCurrach-Paine.

Your prices can’t be plucked from the air either; make sure you’re tracking the cost of your tools and time to ensure you’re making a decent profit.

Brooke Evans agrees: “I sat down with my team to look at what we charge for each service, the money that we actually make from the service, and how much colour we had to order to encourage minimal wastage.”

Her team were shocked at the expenses, compared with their service prices. As your costs rise, prices should too.

Want to know more? Check out our feature on colour pricing in PAINT A/W22, free with this issue

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15/08/2022 16:26

Balayage takes time, bookings shouldn’t

“Before, running the salon was chaos. Now I’m in total control and have more time for my clients. Trust me, Slick is the way forward!”

SCAN TO GET SLICK TODAY www.getslick.com

GEORGE Co-owner of The Secret Garden Hair, Leicester

STRESS-FREE SALON SOFTWARE

CHANGE MAKERS

AN EASY-TO-USE SALON SOFTWARE SYSTEM WILL TRANSFORM YOUR DAY-TO-DAY LIFE AND BOOST YOUR BUSINESS. HERE’S WHAT IT’S DONE FOR THIS OWNER…

GEORGE WATERFIELD

CO-OWNER, THE SECRET GARDEN, LEICESTER @THESECRETGARDENHAIR OPENED: SEPTEMBER 2019 STAFF: FOUR FORMER SYSTEM: PAPER DIARY SALON VIBE: BOUTIQUE BRANDS USED: L’ORÉAL PROFESSIONNEL PARIS

In only a few years you’ve gone from opening a new salon to winning the Eastern region of the L’Oréal Colour Trophy 2022!

What’s behind your success?

“Reaching out to people as much as possible. If you manifest it, and put it out there into the world, you can do it.”

You’ve built a compact, successful team – what’s your secret?

“We all work so well together. We don’t have any assistants, we all help each other instead. We’re all passionate about hair and getting stuck in. It’s the best; it creates a better environment.”

“ANYONE CAN BE BOUTIQUE; WORK WITH INFLUENCERS, DO COMPETITION WORK. IF YOU PROMOTE YOURSELF ENOUGH, YOU CAN DO IT” GEORGE WATERFIELD 62

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CREATIVE HEAD

11/08/2022 12:33

CR EATIV E HE AD AD VE RT OR IA L

How has Slick helped you get a five-star reputation?

“Through Slick we send out a text after each appointment asking for a Google review, which has increased our rating when people search. Over time they build up, it’s been such a big help for our reputation.”

80% OF CLIENTS REBOOK

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MONTHLY REMINDERS SENT FREE BY SLICK

318 NEW CLIENTS WON

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To those who think switching to software will be a hassle, what would you say?

“That it won’t be – Slick does all the hard work for you. All you’ve got to do is learn how to use the software and we got free training so it was SO easy. Get this software and I guarantee you will make more money and you won’t regret it!”

How would you describe Slick to others?

“Easy, stress-free, and there is always a helping hand.”

What’s your favourite Slick feature?

“Appointment reminders and client messaging.

The biggest impact we saw instantly was a drop in cancellations with the help of text reminders – when we used a paper diary before we had so many cancellations, and we just don’t get that anymore.”

LEARN HOW TO WORK SMARTER, NOT HARDER, WITH SLICK. SCAN THE QR CODE OR VISIT GETSLICK.COM/CREATIVE-HEAD FOR MORE INFORMATION OR TO BOOK A DEMO

CREATIVE HEAD

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11/08/2022 12:33

WHAT YOU NEED TO KNOW ABOUT

T LEVELS WHAT ARE T LEVELS?

THE COUNTDOWN IS ON TO THE INTRODUCTION OF T LEVELS FOR THE HAIRDRESSING AND BARBERING INDUSTRY. WITH A YEAR UNTIL LAUNCH, CREATIVE HEAD EXAMINES WHAT BUSINESS OWNERS NEED TO KNOW

T LEVELS ARE the new work-focused alternative to A Levels for students aged 16 to 18. The idea has been that these two-year Level 3 courses are designed with employers to properly reflect the needs of the sectors and occupations they’re designed to serve.

While apprenticeships are paid work, suitable for students who know what they want to do and wish to train on the job, T Levels are largely classroom based, with an industry placement, and offer broader course content, with students specialising later in their programme. One T Level is equivalent to three A Levels, and the Hairdressing, Barbering and Beauty Therapy T Level is currently aiming to start in September 2023.

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WHAT MAKES THEM DIFFERENT?

According to VTCT, they differ from other qualifications such as NVQs or VRQs in that they more closely align to the current Performance Table Qualifications. The T Level also has an Employer Set Project for each individual pathway, outlined by a panel of industry experts. The idea is that this will go beyond technical skills and help students gain the fundamentals when it comes to business too, including management and marketing.

The other addition to help students to be ready for real life in salons is the work placement requirement. This is on-the-job experience that needs to total at least 315 hours – about 45 working days. Students on current college programmes usually get one or two weeks on placement when they do a full-time college course. “They’re game-changers,” says Baroness Ruby McGregor-Smith CBE, chair of the Institute for Apprenticeships and Technical Education. “The fact that they’ve been designed by employers, to make sure students learn skills businesses need, and involve a major chunk of work experience sets them apart. With firms crying out for skilled labour, it is so important that these students hit the ground running with technical know-how on the workplace already in their back pockets.”

CREATIVE HEAD

12/08/2022 16:43

WHAT DOES THE T LEVEL LOOK LIKE?

FOR HAIR, BEAUTY, AND BARBERING, STUDENTS WILL COVER THE FOLLOWING AREAS AS CORE CONTENT: • BUSINESS CONTEXT, INCLUDING HOW THE SECTOR OPERATES • HEALTH AND SAFETY REGULATIONS • SAFE WORKING PRACTICES • AN UNDERSTANDING OF THE CLIENT JOURNEY • CLIENT CONSULTATION • SALES AND MARKETING • BUSINESS PRACTICES • SELF-DEVELOPMENT On top of that, each student must complete at least one occupation-specific pathway, either Barbering, Beauty Therapy or Hairdressing.

HOW DOES IT IMPROVE ON CURRENT COURSES?

For decades, there has been the complaint that college courses are simply not up to scratch when it comes to preparing new stylists and barbers for work. Caroline Larissey, director of quality and standards for the NHBF, breaks it down this way. “There are two types of qualifications: there’s ‘job ready’, which is apprenticeships, working on the shop floor with all the skills knowledge.

And then there’s ‘preparation for work qualifications’, which means that learner will come to you but, like a college course learner now, they’re going to need some upskilling to be able to make them commercially salon ready.

“A T Level learner will have all the knowledge and skills.

However, they won’t have the shop-ready competency, the speed. That’s where ‘threshold competence’ comes in, and that’s what needs to be clear to employers,” she adds.

WHAT’S THE REACTION SO FAR? HOW WILL STUDENTS BE ASSESSED?

It is a mix, which has been another way T Levels are heralded as raising the bar. Within the core assessment, there are two written exams as well as the Employer Set Project. Then, within each occupation-specific module, there will be a Portfolio of Artefacts, a Record of Achievement, an external written exam as well as a practical assessment.

The practical exam assesses the application of knowledge, understanding and skills in an occupationally authentic and practical context. It requires students to provide services/treatments while considering unpredictable, client-centred variable factors, which will reflect a real commercial setting.

WHAT THE T LEVEL PROVIDER SAYS…

“The T Levels will provide a new generation of people equipped with the skills the industry needs both now and in the future,” says VTCT, working in partnership with NCFE. “By taking on a T Level student on a work placement, employers have the opportunity to mould and shape talent as well as add value to their business. Employers have the option to pay (or not pay) their T Level students during the work placement, allowing smaller employers the chance to be involved with no added costs.”

CREATIVE HEAD

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To say it’s been mixed would be an understatement, and there is a sizeable portion of salon owners who simply do not know T Levels exist. There’s also a struggle to find the employers willing to offer the work placements.

But Caroline’s view is that the work placements “really do bring the T Levels to life. It gives learners a real perspective of working in the industry”.

It allows employers to look at learners and see if there are any they can take forward in their business. “It’s a win/win for employers,” she argues, pointing out that there will be financial support to offer placements.

She’s also frank about the current recruitment landscape; everyone might want salon-ready new stylists, but when recruiting for apprentices, there are currently slim pickings. “Apprenticeship numbers have been absolutely decimated. Employer routes are different, with more selfemployed people rather than employed staff. That reduces opportunities for apprenticeships, so employers have to embrace the T Levels.”

When the introduction of T Levels was put to participants of Creative HEAD’s On The Floor roundtable discussions with salon owners (see the October issue for the full report) it was clear how much work is needed to promote them.

Plenty had no idea what they were or when they were being introduced, while others were exasperated at the idea of yet another qualification. But one barber shop owner was more hopeful: “It gets them into the room to see whether or not it’s something that they want to go into.” And that’s a start…

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17/08/2022 10:51

NOT ‘JUST’ A HAIRDRESSER IF YOU’RE ONE OF THE MANY EMPLOYERS STRUGGLING TO RECRUIT NEW STAFF, HELP IS AT HAND. A HIGH-PROFILE AD CAMPAIGN LAUNCHES THIS MONTH DESIGNED TO CHANGE PEOPLE’S PERCEPTIONS ABOUT A CAREER IN HAIRDRESSING – AND YOU CAN BE INVOLVED!

How best to tell the story about the opportunity and success within a career in hairdressing? With real hairdressers, of course! This month The Hairdressing Industry CIC launches a TV and social media ad campaign starring real-life hair pros working in a range of environments, each telling their unique career story.

Not ‘Just’ A Hairdresser sets out to challenge negative perceptions of hairdressing by showcasing the creativity, skill, diversity and inclusion, entrepreneurialism and innovation that characterises hairdressing in 2022.

Says Jenny Brooks, chief executive of the Hairdressing Industry CIC: “We know that hairdressing is a rewarding career with opportunities for growth and fulfilment, but the public still has out-of-date misconceptions about low pay, day-to-day monotony and a lack of career progression. Our campaign sets out to challenge this thinking by showcasing the breadth of opportunities, financial security and the impact of the hairdressing craft. We want to inspire our audience to believe that they too could have a personally fulfilling and impactful career in the profession.”

The campaign was created in collaboration with awardwinning creative content marketing agency Brand Content, whose audience insight and analysis identified the key barriers that needed to be addressed among three target audiences: teenagers, parents and teachers.

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THE PHOTOGRAPHER

ALEX BARRON-HOUGH IS MUCH IN DEMAND BACKSTAGE AT FASHION WEEKS, AS WELL AS SHOOTING STORIES FOR DESIGNERS AND BRANDS. HE’S ALSO BRILLIANT AT ORGANISING – THE PERFECT SKILL FOR A SHOOT INVOLVING SO MANY DIFFERENT SUBJECTS AND LOCATIONS!

CREATIVE HEAD

16/08/2022 15:35

THE FILM-MAKER

TOM GORST SHOOTS AWARD-WINNING COMMERCIALS, MUSIC VIDEOS AND DOCUMENTARIES FOR CLIENTS SUCH AS SKY, SAMSUNG AND DYSON. HE LOVES TELLING COMPELLING AND UNIQUE STORIES, COMBINING THE RAWNESS OF REAL LIFE WITH CINEMATIC IMAGERY.

THE PRODUCER

JENNY BROOKS IS CHIEF EXECUTIVE OF THE HAIRDRESSING INDUSTRY CIC, A NOT-FORPROFIT SET UP BY CREATIVE HEAD IN 2020, IN ORDER TO PROMOTE THE OPPORTUNITIES WITHIN CAREERS IN HAIRDRESSING

CREATIVE HEAD

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16/08/2022 15:36

WANT TO GET INVOLVED?

JOIN IN THE ACTION BY CREATING YOUR OWN NOT ‘JUST’ A HAIRDRESSER CAMPAIGN! We chose to describe each of our case studies with three different words or phrases that demonstrated how hairdressers play many different roles on a daily basis.

Why not choose three words or phrases that sum up some of the roles you play?

For example: Deep Listener, Confidence Builder, Positive Force, CEO, Creative Director, Brand Manager Community Leader, Eco-Warrior, Force for Change While in your usual work environment, fi lm yourself saying your three chosen words or phrases to camera and end with the words: “I’m not just a hairdresser”.

Their research showed there is a lack of understanding about the routes into hairdressing, that resistance is particularly strong among parents, and that young people have concerns around Publish your clip on your social media tagging pay, career opportunities and general success. Our campaign @theindustrysquad and #thinkhairdressing. therefore aims to land messages around three key themes: You can also use the I’m Not ‘Just’ A Hairdresser Variety, Success and Identity. graphic, which can be downloaded at: Photographer Alex Barron-Hough and film-maker Tom Gorst the-industry.co.uk/Not-Just-A-Hairdresser-social travelled the country to shoot the chosen hairdressers in their usual environments – working on set, in the salon or their private For the biggest impact, start your campaign on workspace – and talking about their own career journeys to date.

The result is a stunning portfolio of personality-fi lled images that 19 September. Good luck! lie at the heart of this landmark campaign.

Not ‘Just’ A Hairdresser launches on E4 on 19 September, during the first episode of The Big Blow Out, a new Great British Bake Off-style hairdressing competition hosted by AJ Odudu alongside Sam McKnight and Lisa Farrall. Adverts will also appear within the next three episodes of the series. Simultaneously, a social media campaign highlighting the different roles hairdressers play in their daily lives beyond doing hair will play out on Instagram and YouTube. In total, the campaign is expected to reach an audience of more than two million.

Wherever they see the campaign, audiences will be directed to The Hairdressing Industry CIC website, the-industry.co.uk, where they can see all the case studies, find out how to get started in hairdressing and connect with salons looking to hire apprentices.

Jenny adds: “When we started work on this campaign we never thought it could get so big and end up on mainstream TV. It’s exciting to see, and entirely down to the hard work of the crew and the hairdressers, who found time in their busy schedules to allow us to film them and who were so utterly brilliant in front of the lens.

“I’d also like to thank L’Oréal Professionnel REGISTER YOUR SALON AT Paris, Redken, Treatwell and Paul Mitchell, the CREATIVEHEADMAG.COM/NOT-JUST-A-HAIRDRESSER brands who have supported the campaign from AND WE’LL PUBLISH YOUR DETAILS ON THE INDUSTRY the outset. Without their help, none of this would WEBSITE WHEN THE CAMPAIGN LAUNCHES, SO have been possible.”

LOOKING FOR APPRENTICES?

POTENTIAL RECRUITS CAN CONTACT YOU DIRECTLY

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CREATIVE HEAD

16/08/2022 15:36

WATCH THE TV AD

THE BIG BLOW OUT, E4, 19 SEPTEMBER, 26 SEPTEMBER, 3 OCTOBER AND 10 OCTOBER CREATIVE HEAD

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SEE THE SOCIAL CAMPAIGN

ON YOUTUBE AND INSTAGRAM FROM 19 SEPTEMBER

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16/08/2022 15:36

SELF/STYLED SUNDAYS

LEARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS PROBLEM?

I NEED TO BOOST MY INCOME, BUT I DON’T KNOW HOW I CAN FIT MORE CLIENTS INTO MY WORK DAY…

SOLUTION!

SELF/STYLED SUNDAYS HAS THREE NEW LIVE MASTERCLASSES, ALL FOCUSED ON FAST, EFFECTIVE COLOUR SOLUTIONS. TAP INTO SUPPORT AND ASK QUESTIONS OF OTHER FREELANCERS WITH THE HELP OF THE FHA

READ ALL ABOUT IT AT creativeheadmag.com/selfstyled-sundays 070-071_SSSundays.indd 1

12/08/2022 14:16

Indola UK ambassador Abbey Jarrold and business development executive Sarah Taylor

NEXT EVENT SUNDAY 25 SEPTEMBER, FROM 10.30AM LOCATION ONLINE, WHEREVER SUITS YOU COST ABSOLUTELY FREE

IMPRESS WITH XPRESSCOLOR

Indola’s XpressColor makes it easy to integrate quick colour into your services, with just 10-minutes processing time! Enjoy live model looks and business advice.

BRONZE FRENCH GLOSSING

Colour queen Nancy Stripe will showcase L’Oréal Professionnel Paris’ autumn-inspired must-haves, and the technical tool kit to personalise your colour work in no time.

FREE TO JOIN

YOUR FHA QUESTIONS ANSWERED

Learn all about the Freelance Hairdressers Association in this power half-hour, featuring founder Sheila Abrahams in conversation with FHA members about the support on offer.

POWER UP YOUR GLOSS

Goldwell guest artist Lydia Wolfe will be demonstrating the speed and ease of Colorance Gloss Tones for fast-tracked shine and condition

We’re here for the freelance community.

Register for FREE and join us live on Zoom on 25 September

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Tune in LIVE for an exclusive discount from Aston & Fincher at the end of the Masterclasses!

12/08/2022 14:17

SUMMIT

FR EE LI V E ST RE AM I NTE RACT I V E BUSI NE S S E V E NT Monday 3 October 10AM to 4PM This October we bring you more ways to do business better with Creative HEAD’s Salon Smart Summit streamed LIVE to you, wherever you are – for FREE! Sort your salon software system. Get creative inspiration.

Support your team’s wellbeing

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16/08/2022 09:39

O N T HE AGE NDA

SCAN TO SIGN UP

RU NNI NG YO U R B U SIN ESS O N L IN E Looking to upgrade your salon appointment booking system from paper to online?

Trying to find out which salon software is best for your business but don’t have time?

Hear from five leading brands in one morning and how their USPs can change your (work) life.

L E S SO N S IN C R E AT IVIT Y Featuring experts and artists from leading brands, these creativity-boosting sessions will see you learn something new in 10 minutes flat. This is fast, focused teaching and enlightenment that’s guaranteed to inspire.

CARE & W E L L B E IN G IN TH E WO R K P L ACE Creative HEAD hosts a panel session discussing experiences and sharing insight into team building, productivity-boosting and people-first strategies – and what it all means for business.

SIGN UP FOR FREE or LEARN MORE AT creativeheadmag.com/salonsmart/summit Salon Smart is Creative HEAD’s business community for salon and barber shop owners and managers

event

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16/08/2022 09:39

D UBLI N BU SI N ES S E VEN T Monday 7 November 9.00AM until 4.30PM Radisson Blu Royal Hotel, Dublin

Tackling big topics, sharing real experiences, and bringing expert advice — Salon Smart delivers all you need to build a better business, in one motivational day

Creative HEAD’s business networking event for salon and barber shop owners and managers

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SCAN TO BOOK

Recruitment and retention Collaborative learning Motivating team Workplace mental wellbeing Client experience Salon culture Hear from Salon Smart’s stellar line-up of speakers, about all this — and more!

Tickets available to book now at creativeheadmag.com/store Full event details at creativeheadmag.com/salonsmart

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16/08/2022 09:44

HUB

This is the Salon Smart HUB – the business support network for salon and barber shop hair professionals – powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris and Treatwell.

Head inside and you’ll find stacks of insightful content including video talks, panel debates, reports, articles, podcasts – and more. There are new drops each month, special subscriber offers, and exclusive opportunities to participate in HUB activities.

Salon Smart HUB is FREE and available 24/7. Sign up now at

creativeheadmag.com/salonsmart/hub

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CREATIVE HEAD

11/08/2022 14:40

TUNE IN

MONDAY 19 SEPTEMBER 6PM

THE FUTURE OF WORK HOW WILL WE RECRUIT, TRAIN, AND EMPLOY THE WORKFORCE OF THE FUTURE?

ON THE 90-MINUTE PROGRAMME THE CURRENT LANDSCAPE INDUSTRY AND GOVERNMENT THE SALON EMPLOYER’S VIEW PAY AND REMUNERATION TV CAMPAIGN – NOT ‘JUST’ A HAIRDRESSER T-LEVELS – THE NEW ROUTE INTO INDUSTRY APPRENTICESHIPS A COLLECTIVE PERSPECTIVE

Featuring Hellen Ward, Monica Teodoro, Richard Phillipart, Paul Edmonds, Institute for Apprenticeships and Technical Education, Salon Employers Association, NHBF, Hair & Barber Council and British Beauty Council, among others

FREE to watch for HUB members via the HUB landing page

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11/08/2022 14:40

RU N WAY A BITE-SIZED LOOK AT LONDON FASHION WEEK A/W22 FO R YO U R I N S PI R ATI O N A N D D E LE C TATI O N

GILDED AGE THE LEAD: JAMES E ARNSHAW FOR GH D THE SHOW: RIXO

James Earnshaw

WHEN WORKING WITH British vintage-inspired fashion brand RIXO, you know a nod to retro styling will always be a perfect accompaniment.

So, with the ghd curve thin wand in hand, James Earnshaw got busy translating that into hair that a ’30s Hollywood screen goddess would have approved of. Those waves bounced against a foundation of geometric patterns, sequins and velvets that adorned the RIXO signature handpainted prints and vintage screen prints, all showcased in Goldsmith’s Hall in London. We don’t know what sparkled more – the glossy waves, the models’ Lallier champagne or the glittering chandeliers in St Pauls.

WRECK IT RALPH THE LEAD: MARC TRINDER AT TRINDER STUDIOS FOR L’O R É A L P RO FES S I O N N E L PA R I S THE SHOW: CENTR AL SAINT MARTINS MA SHOW With so many models and different design aesthetics from the MA students programme, the pressure was on to deliver a hair look that could complement all creations hitting the catwalk. That challenge was accepted by Trinder Studios’ own Marc Trinder, who opted for undone, fast hair that delivered natural looks with a ‘coming out of the wreckage’ vibe. This meant TECNI.ART Beach Waves was on hand for texturising, Fix Design gel to damp down any clean hair frizz, and a touch of Liss Control and a wide tooth comb to shape textured hair perfectly.

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CREATIVE HEAD

17/08/2022 08:18

NEW SUPER LUXE RECYCLED METAL STORAGE TIN & Additional Colour Sleeves Available Separately

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THREE FEET HIGH AND RISING A MICRO TREND FOR A/W22? THE ELONGATED BEEHIVE , S T Y LE D H IGH FOR M A XIMUM IMPAC T

THE STING RING THE LE AD: JOHANNA CREE-BROWN AT TRE VOR S O R B I E F O R L’O R É A L P RO FES S I O N N E L PA R I S THE SHOW: L ABRUM LONDON Exaggerated beehives with intricately gelled edges added a playfully retro vibe to the West African design sported at Labrum London. Prints depicted village life and championed the culture and style brought to the UK by African and Caribbean immigrants, especially during the ’70s. “It’s about paying homage to my roots, but with a nod to the craftsmanship of London,” said Labrum creative director Foday Dumbuya. That fusion of heritage as inspiration played out brilliantly against the super-sharp tailoring and vibrant palette, so the hair had to hold its own.

Step in avant-garde supremo Johanna Cree-Brown, who gathered lengths into high ponytails before forming them into large rolls and pinned securely to cultivate exaggerated beehive shapes.

TOWER POWER

The pure joy of VIN+OMI shows is the exaggerated, well, just about everything that comes down the catwalk, from the shapes to the textures and the colours. Among pastel mohawks and multiple doll heads were numerous towering beehives, even sported by the show’s star, Jo Wood. Yet amidst all this seeming frivolity is always a stark message focused on sustainability. “Considering the biggest culprit for salon waste is hair, I created sculptural hair creations using only cuttings,” explained Simon, who worked on more than 100 used wigs donated to the show from local theatres and museums, which were blended with natural hair cuttings gathered from the salon.

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Simon Webster

Images courtesy of ghd, KMS and L’Oréal Professionnel Paris

THE LEAD: SIMON WEBSTER AT SIMON WEBSTER HAIR FOR KMS THE SHOW: VIN+OMI

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11/08/2022 12:35

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Jack & The Wolfe, Lymington

SCENE

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Jack & The Wolfe, Lymington

SOPHIE AND SIMON WEBSTER, SIMON WEBSTER HAIR, BRIGHTON Replay Hair Salon, Cardiff

ON ONE FABULOUS evening, participating salons across the UK and Ireland hosted the annual live celebration that is the Big Hair Do. It provided salons with a unique opportunity to treat existing clients, win new ones, and make A LOT of retail sales. For 2022 we were thrilled to kick off the biggest hair party going – in exclusive partnership with Goldwell, KMS and Varis.

Salon clients across the land popped champagne corks, scoffed branded cupcakes, nibbled canapés and enjoyed one-to-one tutorials on how to get the best from their hair.

From colour consultations to braid workshops and curling lessons, our Big Hair Do salons ensured their guests were treat like royalty, and left on a high. We reached out to some of the teams who took part to see what the night was like for them, and how a new Do helped to supercharge their business while also enlivening their communities.

Here’s a small taste of what salons got up to…

“This was our sixth Big Hair Do now and we love it! It’s a good opportunity to celebrate clients, spend time with them and thank them for their loyalty and friendship. We invited the independent businesses in Brighton’s Gardner Street to get involved, to give them something to celebrate, and bring our community together.”

Nicola Smyth Hair, Warwick

BIG HAIR DO

Replay Hair Salon, Cardiff

Hecktik Hair, Beckenham

Nicola Smyth Hair, Warwick

THE EVENTS AND PARTIES TO BE SEEN AT

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17/08/2022 08:21

Simon Webster Hair, Brighton

“The evening exceeded our expectations. There was a lovely vibe and we had a great turnout!

When we put on social the night before that the guest list was closed, we had people asking how to buy a ticket because they didn’t want to miss out – for a free event!”

Nicola Smyth Hair, Warwick CREATIVE HEAD

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Nicola Smyth Hair, Warwick

“We had very positive feedback after our first Big Hair Do. It’s something that we will carry on yearly at our clients’ request. They loved all the tips and tricks, and obviously the goodie bags. The support that Creative HEAD and Goldwell gave us was amazing!”

Hecktik Hair, Beckenham

Simon Webster Hair, Brighton

MIKE AND NICKY RICCIO, CASA LUXE, SAFFRON WALDEN

Casa Luxe, Saffron Walden

“All our clients were so excited for the Big Hair Do. They loved learning tips and tricks to do at home.

Something like this is SO important – just to give them a bit extra, they appreciate it.”

Simon Webster Hair, Brighton

Jack & The Wolfe, Lymington

LYDIA WOLFE AND JACK MEAD, JACK & THE WOLFE, LYMINGTON

VASSOS KESTA, HECTIK HAIR, BECKENHAM

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15/08/2022 16:28

KAO SALON GLOBAL CREATIVE AWARDS UK & IRELAND

COLOUR AND CREATIVITY were the watch words at the Global Creative Awards UK & Ireland Final. Held at the Merchant Taylor’s Hall in London, an historic location where we learnt which talented artists would be representing their country at the Global Final in Amsterdam in October, part of the Kao Salon Global Experience.

KMS guest artists who have worked with renowned sustainability visionaries, fashion designers and KMS collaborators, VIN+OMI over the years, treated the crowd with an adrenaline-fuelled catwalk show.

Next, Goldwell guest artists took on the challenge of creating looks inspired by each of the seven decades since the brand’s launch. Jack Mead embraced the swinging ’60s, Shane Bennett contrasted the colourful ’70s and grunge-edged ’90s, while Jamie Benny went full-on punk for the ’80s. Nicola Smyth nailed the sleek 2000s, followed by Lydia Wolfe’s social-media standout look for the 2010s.

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CREATIVE HEAD

11/08/2022 12:37

AND THE UK & IRELAND WINNERS ARE… CREATIVE HAIRCUTTER

Jacob Scully, ScullyScully, Godalming

NEW TALENT COLOURIST

GOLD – Lucia McEvoy, Tony Wood Hairdressing, Portsmouth SILVER – Georgina Read, Jack & The Wolfe, Lymington BRONZE – Megan Finney, Stephanie Jones Hair, Ashby-de-la-Zouch

CREATIVE COLOURIST

GOLD – Stevan Dulay, Pomo Hairdressing, Glasgow SILVER – Chantelle Scott, Star Salon, Liverpool BRONZE – Brian Leo McCallum, ROAR Hair & Beauty, Glasgow CREATIVE HEAD

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11/08/2022 12:37

FIRST IMPRESSIONS TO CELEBRATE THE LAUNCH OF THE NEIL MOODIE STUDIO IN LONDON’S SPITALFIELDS, THIS SHOOT SHOWCASES THE LAID-BACK LUXE AESTHETIC AND OH-SO EDITORIAL VIBE THAT ENCAPSULATES THE NEIL MOODIE BRAND

PHOTOGRAPHY BY JEM MITCHELL

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11/08/2022 12:38

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11/08/2022 12:39

HAIR Neil Moodie. MAKE-UP Polly Osmond.

SEE MORE

OF THE SHOOT ONLINE AT CREATIVEHEADMAG.COM

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11/08/2022 12:39

THE LAST WORD ON… Staying fab on your feet

Nathan Dumlao for Unsplash

STANDING ALL DAY TAKES A TOLL, SO HERE’S HOW TO KEEP YOUR TOOTSIES ET AL TERRIFIC

THERE ARE COMMON physical complaints shared by those standing for hours every day, with the long-term impact on feet and backs a major gripe.

How can stylists and barbers improve their daily physical self-care on their biggest (literal) pain points?

According to Chemist Click superintendent pharmacist, Abbas Kanani, there are simple changes hairdressers can make. We know stylists are a fashion-obsessed lot, but could your stunning shoes be causing you problems? “Choosing appropriate footwear such as supportive cushioned soles and breathable technology will help keep your feet stay comfortable as you stand for long periods of time,” he says.

Don’t panic, you could turn to a kick-ass pair of kicks. Wearing trainers with a solid heel counter, breathable materials and cushioning will stop the feet from aching as trainers act as shock absorbers. “Supportive shoes will

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help your feet as well as your lower back, knees, and ankles,” adds podiatrist, Anna Cooper Hall.

Take a little time to think about your posture, too. Leaning over clients for long periods may aggravate the back and shoulders. “Between appointments or whenever you get a moment, correct your posture by standing tall with your shoulders back, keep legs shoulder-width apart, bear weight primarily on the balls of your feet and pull in your abdomen,” Abbas says. You can also introduce exercises before and after work such as the side plank, high plank, and yoga child’s pose to help improve posture.

While it’s tricky out on the floor, having cushioned floor mats in backwash areas are a great idea. “They will be softer on your feet and reduce the amount of weight you are applying to your back and knees,” says Trevor Prior, consultant podiatric surgeon and member of the Vionic Innovation Lab. Try some exercises for your feet too.

“During your break make sure you relieve pressure on your feet. Take a seat, wiggle your toes, tense and relax your arches a few times and rotate each foot clockwise then counter-clockwise,” advises Anna. Once your day is over, put your feet up – literally.

Elevating feet helps recirculate blood that has pooled in the lower legs and return it to the heart and throughout the body. Also, take time after work to soak your feet in warm water with Epsom salts for about 10 to 15 minutes to loosen tight muscles.

Annie Franklin of Prestige Hair was aware how often she heard stylists talk about aches or pains in their backs and shoulders. So she shut her salon for two hours and brought in a physio to observe their usual working postures and recommend a range of daily stretches for mobility and strengthening.

“For the first month, I marked out 15 minutes every day for them to do the exercises and stretches privately in the back room,” she explains, as a way of getting over any initial embarrassment. She’s also starting wellness mornings, with options such as a 30-minute sports massage and more posture exercises, all done in work time.

CREATIVE HEAD

11/08/2022 12:40

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