Creative HEAD October 2017

£4.50 OCTOBER 2017

In print•online•everywhere!

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THE REAL DEAL Hair and the

ART of simplicity

19/09/2017 15:00

COOL

& the

GANG

FOR THIS ISSUE, Creative HEAD partnered with BaByliss PRO to challenge three of the most exciting next generation hair talents: Syd Hayes, Issey Hyde and Ky Wilson.

“Create a hair look that you love,” we said. “No rules, no restrictions. It can be anything you want – all we insist on is that it should be a look that your clients will want to wear.”

Inspired and in the studio, photographer Alexander Jordan shot the models the way each stylist wanted them to be shot. Their look, their style.

Why did we do it? Because we wanted to shine a light on these three awesome stars – to capture their personalities, their trailblazing talent, their creativity and passion.

What’s more, we wanted to capture their vision for the future of hairdressing. And here it is – what clients really, really want, and what stylists really, really love.

Natural, simple and beautifully real.

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natural

THE TEXTURED LOB

“Nineties straight hair is back”

“Texture is always amazing in hair.

Everyone has different hair, and everybody’s hair will dry differently, naturally. And that is an incredible thing to enhance”

SYD HAYES

The newly crowned Most Wanted Session Stylist of 2017 ranks among fashion’s most exciting talents, creating looks inspired by London’s youth culture. Syd regularly collaborates with leading photographers such as David Sims, Juergen Teller, Alasdair McLellan, and David Bailey, and his work has featured in Vogue, Vogue Italia, Self Service, i-D and Love, and for clients including Gucci, Miu Miu, Givenchy and Louis Vuitton. He has led fashion shows for brands such as Christopher Shannon, Pringle of Scotland, Sibling, Versus, Matty Bovan, Mary Katrantzou and Hogan. Syd is also a brand ambassador for BaByliss PRO.

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KIT LIST EVO Root Canal Spray BaByliss PRO ItaliaBRAVA hairdryer BaByliss PRO Titanium Expression Ultimate Styler Mason Pearson brush Kiehl’s Creme with Silk Groom

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CR EATIV E HE AD AD VE RT OR IAL

“Hairdressers are individuals – everybody has a different style. I’m just another one of the bunch”

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natural

FESTIVAL PUNK

“Cool girl hair. Gel, glitter, kind of fun and quirky – easy!”

“I’m excited about hair and what I do. And as I get older, I definitely want to educate and inspire younger people to come into the industry because it’s an incredible career”

“As hairdressers we need to be able to do anything, create anything and come up with the goods”

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CR EATIV E HE AD AD VE RT OR IAL

“The best thing about what I do?

People. I’m working with lots of different people all over the world – last week I was in Singapore and on Saturday I was working at my salon in Kew”

KIT LIST BaByliss PRO ItaliaBRAVA hairdryer Bumble and bumble sumotech Blax hair ties L’Oréal Elnett Satin Sleek and Chic Mason Pearson bristle and nylon brush Redken Triple Take 32 hairspray

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SEE MORE ONLINE! For videos, step-by-steps and Q&As with the shoot crew, visit creativeheadmag.com/education

19/09/2017 14:54

simple

TAKE ME OUT

“For a client going to a chic, glamorous event”

ISSEY HYDE

Creative HEAD’s It List Fashionista of 2016 has a passion for beautiful hair, using her skills to create art, whether working on clients in London, on celebrity photoshoots, or backstage at the New York, London, Milan and Paris fashion shows. After a long stint at Rush, she now works under her own brand, Hair by Hyde, assisting greats including Guido, Anthony Turner, Duffy and Syd Hayes, working with brands such as Dove and L’Oréal Professionnel, and prepping the Angels at Victoria’s Secret. Her ambitions for the future? “Stay happy, enjoy my work in hair and fashion, inspire and help others and enjoy the good things!”

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CR EATIV E HE AD AD VE RT OR IAL

“I love my pintail comb. I like to keep it in my pocket, all of the time”

“Bobs, as always, are in, but knowing how to style one for a night out is really important. I love this look for its freedom, movement and texture”

KIT LIST L’Oréal Professionnel Tecni.ART Volume Lift mousse BaByliss PRO ItaliaBRAVA hairdryer BaByliss PRO Titanium Expression 25mm Curling Tong Bumble and bumble semisumo pomade L’Oréal Elnett Supreme Hold Hairspray Phyto Phytolisse Ultra-Glossing Finishing Serum

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simple

YOUNG, WILD, BEAUTIFUL

“I really like the lived-in look – it catches my eye if I see it out on the street” “Hairdressers get to help people in their individual style. You meet people in the local community and you learn and grow with them. Then there’s the work on set, in fashion – the options are endless”

“I love seeing my work in print, seeing what everybody did on the shoot come together – seeing the magic that was created.

It’s Beautiful”

KIT LIST Bumble and bumble Thickening Spray BaByliss PRO ItaliaBRAVA hairdryer BaByliss PRO Titanium Expression Ultimate Styler L’Oréal Professionnel Tecni.ART Texture Dust

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CR EATIV E HE AD AD VE RT OR IAL SEE MORE ONLINE! For videos, step-by-steps and Q&As with the shoot crew, visit creativeheadmag.com/education

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real

KY’ING THE KNOT

“This is a style I do at the salon all the time – it’s simple but it makes clients feel like a million dollars”

KY WILSON

Ky is quite the maverick.

The 28-year-old is a talented hairdresser who’s obsessed with barbering, and an entrepreneur for whom it’s ALL about the collaboration.

It’s an approach that has seen his profile grow – as a blogger, a barber, a session stylist, a creative thinker and as a businessman. He’s cut hair out on the streets, he’s created unique salon concepts in London and also in his native Kendal, he’s even designed his own clipper necklace. He won The It List Entrepreneur in 2016, he absolutely smashed it at the L’Oréal Colour Trophy with his Men’s look, he’s become a father for the very first time and won the 2017 The It List It Guy award. And he’s done all of it with energy, positivity, creativity and enthusiasm.

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KIT LIST Davines VOLU Hair Mist BaByliss PRO Rapido hairdryer BaByliss PRO Titanium Expression 25mm Curling Tong L’Oréal Professionnel Infinium Extra Strong hairspray Davines This Is A Shimmering Mist

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CR EATIV E HE AD AD VE RT OR IAL

“My hairdressing style is super-beautiful and pretty timeless. No bullshit”

“When people find out I’m a hairdresser I get super-positive vibes back – it’s wicked”

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real

BRIGITTE KY’DOT

“My take on a timeless classic from the ’60s, inspired by Brigitte Bardot”

“I wear my heart on my sleeve. I just do ‘me’. I’m real. People like realness”

“The best thing about what I do is getting to integrate hairdressing into everything. I combine it with other trades, crafts, people and experiences.

I make it count”

KIT LIST Davines VOLU Hair Mist BaByliss PRO Rapido hairdryer BaByliss PRO Titanium Expression 25mm Curling Tong Davines This Is A Dry Texturizer

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CR EATIV E HE AD AD VE RT OR IAL

“What do I depend on? A hairdryer. It’s fundamental.

I always carry one in my kit.

After that, it’s my chat”

SEE MORE ONLINE! For videos, step-by-steps and Q&As with the shoot crew, visit creativeheadmag.com/education

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STYLE IT

Create the styles you really love, and that your clients really want, with these BaByliss PRO tools and dryers

ITALIABRAVA HAIRDRYER

TITANIUM EXPRESSION ULTIMATE STYLER

• Innovative brushless motor technology with 2,400w of power, designed exclusively for BaByliss PRO by Ferrari

• Titanium plate technology delivers outstanding heat transfer to the hair, so you don’t have to use a high heat

• Gives a more concentrated and smoother airflow for better styling control and superior blow-drying results

• Constant, regulated temperature control from the first stroke to the last for faster styling and lasting results

• Faster airflow for exceptionally quick drying performance

• All BaByliss PRO tools have a dial-a-heat function. It’s not one heat suits all – you can achieve the same look on different hair types by adjusting the temperature

• Lighter design and low vibration makes it a joy to use

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RAPIDO HAIRDRYER

TITANIUM EXPRESSION CURLING TONG (25MM, 32MM & 38MM)

• Weighing only 400g, it’s BaByliss PRO’s lightest professional dryer – and 29 per cent lighter than a traditional AC dryer,* ensuring ultimate comfort

• Titanium-ceramic barrel for a smoother, shinier finish

• 2,200W of power gives strong, precise air pressure for fast, smooth drying • Guaranteed to last five-times longer than your regular hairdryer

• Ultra-advanced ceramic heaters give constant, regulated temperature control across the barrel for faster styling and keep curls locked in for longer • All BaByliss PRO tools have a dial-a-heat function. It’s not one heat suits all – you can achieve the same look on different hair types by adjusting the temperature

CR EATIV E HE AD AD VE RT OR IAL *Compared with other BaByliss PRO AC dryers

YOUR WAY

For more information on BaByliss PRO products, visit babylisspro.co.uk

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KEEP IT

REAL GET TO KNOW MORE ABOUT OUR SUPERSTAR STYLISTS

Exclusive video content and more online now at creativeheadmag.com/education

MODEL PORTRAITS by Alexander Jordan. BEHIND THE SCENES PHOTOGRAPHY by Sarah Seal.

FASHION by Claudia De-Meis, assisted by Jack Reid. MAKE-UP by Tricia Woolston using BECCA, assisted by Olivia Nicolau.

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CREATIVE HEAD EDUCATION

education

"It's me!"

OUR FEATURED ARTIST IN OCTOBER IS PAUL PERCIVAL

The session stylist and co-owner of super-cool salon group Percy & Reed shares his insights and inspirations

education

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HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

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SPEC:

SUPPLY PDF AS SEPERATE PAGES

NEW

R EV LO N P RO F ESS I O N A L® P RES E N TS

PATENT PENDING

BLONDERFUL POWDERS TM

G o as bl o nd e as you wa n t wit h ou r n ew h ig h lig h t in g ra n ge.

Fo rmul ate d w it h PLEX FORC E ™ , it h elps to preser ve t he hai r’s st ruct u ra l bon ds a n d prov ides m a x im u m protec t ion du r in g t h e lig h ten in g ser v ice.

The pe rfe ct o p t i o n for redu c in g brea ka ge 1 a n d en su r in g t h e greatest res p e ct for t h e h a ir ’s in teg r ity wit h ou t t h e n eed to i ncl ude add it ion a l produ c ts in t h e lig h ten in g m ix .

1. An ti-b reakage Test by M u l ti pl e Combi n g vs tradi ti on al h i g h l i g h ti n g se r v i ces

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

REVEALING BEAUTY

TH PL E X I DI D EE TH E EPPOOWWEERR OOFF P X FFO ORRCCEE T MI N I NS S TM

Follow us

@revlonprofessionaluk

To discover style you can believe in, visit salon-success.co.uk or call our team on 0845 659 0011.

Salon Success UK

Christmas is a magical time of year both at home and in the salon. Now while your belief in the man in red may have dwindled years ago, for over 37 years Paul Mitchell® has provided salons and their guests with style they can believe in.

From added value freebies and beautifully packaged gift sets to luxurious gift wrapping solutions; providing a show-stopping shopping destination in-salon, making it easy for guests to give the gift of style this festive season.

• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY

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#BigUpYourHair

Introducing our brand new

BACK- COMBING HAIRBRUSH

#BigUpYourHair

Simple to use and delivers unbelievable volume instantly A secret of session stylists for voluminous hair Its dual action technique gently compacts the hair building volume and texture.

To find out who your local distributor is please email sales@tangleteezer.com or call 020 7738 4458 tangleteezer.com

#BigUpYourHair

Editor’s letter

32 44 82 JOIN US! WOW! Was #MWIT17 as good for you as it was for me?! We’re still riding a wave of celebration at Creative HEAD HQ following a frankly kick-ass Most Wanted and It List Grand Final. Tickets had sold out in a record seven minutes, so if you were not one of the lucky people in the room, dry your tears as we have a 72-page special with this issue that shares all the fun of the fiesta – it will almost feel like you were there! And if you were there, let’s face it, your memories may be a little, ahem, hazy, so enjoy all the thrills and spills for a second time. The reveal of those new winners also kicks off a year of celebration within our pages, and you’ll find the stories, the inspirations, the visions and so much more from all our victors. From Best Local Salon winner Jas Hair to It List Visionary Casey Coleman in this issue, and Male Grooming Specialist Jonathan Andrew and Best Salon Team, Cut & Grind, nestled within Mr. Q, you’ll start to meet our stars … and you’ll be fired up by what new Colour Expert Sophia Hilton has to say in Colour Forecast A/W17! Sit down with a glass of something refreshing and enjoy the ride…

Amanda Nottage Editor

IT’S HERE! The hotly anticipated Most Wanted and The It List Awards souvenir supplement, celebrating every fabulous #MWIT17 Grand Final moment, and it’s free with this issue. We’re busy organising our final events of the year, starting with our sell-out Coterie: Guido + Josh: A New Chapter this month. On 13 November, The Coterie lands back in Leeds where guests will enjoy chat from It List It Guy 2017 Ky Wilson and session stylist Samantha Hillerby. Just one week later, we’ll be back in London for our first Creative HEAD Education Featured Artist event starring 2017 Most Wanted Session Stylist, Syd Hayes. Don’t miss the greatest show in town! creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk

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@creativeheadmag

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October WHAT’S INSIDE 62

ALL THAT JAS JONATHAN ANDREW

Jas Hair reveals what it takes to be a Most Wanted Best Local Salon winner

ON THE COVER Hair by Syd Hayes, Issey Hyde and Ky Wilson for BaByliss PRO. Photography

by Alexander Jordan.

FREE INS IDE

Colour

Most Wanted Male Grooming Specialist, shares his story

Forecast

94 SCENE

FREE INSIDE

Wella announces the stars of TrendVision 2017

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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creativeheadmagofficial

MOST WANTED AND THE IT LIST AWARDS SPECIAL

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

19/09/2017 15:06

superfast extensions Perfect for clients and salons with busy lives wanting fast results. Revolutionary system adds 5 extensions in just 40 seconds, creating a full head in 30 minutes. Unique applicator gives perfect results every time. Add this to your salon menu to increase client loyalty, retention, guarantee repeat business & boost salon revenue. quote ch to receive special offer on education & start-up packages w w w .balmai n h a i r . c o m - 0 8 0 0 7 8 1 0 9 3 6 - i n f o @ b a l m a i n h a i r . c o . u k

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

JOIN OUR

CLUB!

CREATIVE HEAD IS unveiling a new membership scheme to share limited edition offers and access to invitation only events to its audience.

The Creative HEAD Club costs just £10 a year, and includes 10 issues of the magazine and its supplements, including Runway, Colour Forecast and Power Book; access to exclusive competitions and prizes; and free product samples from leading professional brands.

It kicks off with the chance for Creative HEAD Club members to win a day with Sassoon legend, Christopher Brooker.

Former Sassoon creative director and Vidal’s right-hand man, Brooker was behind some of the most iconic cuts of the ’60s, including the Firefly, Brush and Thatch.

Plus the first 25 readers to join in October will receive a free Kerasilk Style goodie bag from Goldwell, worth £67.

Want to find out more? Visit creativeheadmag.com/club to see further details and to join for only £10. Sign up by 31 October for your chance to win the day with Christopher Brooker

Since it launched in 2011, FusioDose from Kérastase has been shorthand for bespoke luxury at the backwash. Now, clients can take home their tailored FusioDose HomeLab kit, as perfectly prescribed by their stylist.

Magnifique!

(RRP £44) kerastase.co.uk

Sophia Hilton scoops record #MWIT haul

SOPHIA HILTON, the founder of London’s Not Another Salon, made history at the Most Wanted and It List 2017 Grand Final, winning a record four trophies on the night. Sophia personally took home the It List Entrepreneur, Most Wanted Business Thinker and Most Wanted Colour Expert crowns, while her team won Most Wanted Best Salon Experience for a second consecutive year. “This will send me into early labour,” joked the pregnant Sophia when picking up her fourth award, for Colour Expert. “This means an awful lot to me. I feel that something has really happened to the colour industry and we are on the cusp of something massive and it’s a super-exciting time. Colourists are no longer shoved in the basement to be colouring for haircuts; we actually now have stylists cutting for our colours and that is really, really exciting!”

Hosted by Canadian comic Katherine Ryan at London’s Guildhall, more than 600 of the industry’s biggest names also saw Errol Douglas MBE collect his Most Wanted Legend trophy and Sam McKnight named WANT TO SEE ALL THE ACTION? Check out our Grand Final special!

Hair Icon for a second time.

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SUNDAY FUNDAY

MY month

AHEAD

BACKSTAGE STYLIST AND Session Kit founder, Anna Chapman, has become the first headliner of L’Oréal Professionnel Sunday Session education events, held at the brand’s London Academy. Ten students from across the UK and Ireland travelled to Hammersmith to learn about her journey in the industry, where she finds her inspiration and how to take a concept from an idea to a business reality. “The Sunday Sessions are the start of a new way of educating, and that’s why it was a perfect collaboration with Session Kit,” said Anna. “Being Sunday not only makes it feel more fun and relaxed, but it also makes it more accessible for hair stylists wanting education and to push themselves forward.” More Sunday Sessions will be revealed by L’Oréal Professionnel soon.

What October has in store for...

JANET MAITLAND JANET MAITLAND HAIR EXCELLENCE

Mixology Master revealed THIS IS THE IMAGE that won this year’s Fudge Professional Mixology Master competition, by Maria Ragberg of Norway. Judges of the colour contest included legendary styling duo Mazella & Palmer, session stylist Lisa Farrall and Spanish legends X-Presion Creativos. Maria will now assist on the brand’s 2018 colour collection with X-Presion Creativos and Tracy Hayes, the global head of technical education for Fudge Professional.

BEST OF BRITAIN FOR KAM

SAKS HITS £100K FOR EVE APPEAL SAKS IS celebrating raising more than £102,250 to help fund essential research into the five women-only cancers for its national charity partner, The Eve Appeal. The salon group kicked off its partnership in 2015, and has seen members of staff doing a variety of tasks, including sky-diving and zip lining. If you want to donate, text SAKS15 and your donation (£2, £5 or £10) to 70070.

KAM Hair and Body Spa has scooped a Best of Britain Award for the Scottish region, being recognised for its outstanding services and overall business ethos.

The awards were introduced by business energy comparison specialists, Love Energy Savings, who partnered with EDF Energy, Opus Energy, British Gas, Scottish Power and npower.

the number of men visiting their barber shop or hair salon at least once a month, compared with 70 per cent visiting their local pub monthly. The survey was carried out mental health charity The Lions Barber Collective and men’s grooming brand The Bluebeards Revenge. See more about The Lions Barber Collective on page 30, and catch up with our men’s grooming magazine Mr Q, from page 66.

I’ll be overseeing a trip to India for Schwarzkopf Professional’s Shaping Futures programme, where five volunteers I met recently are going out to teach our craft to disadvantaged young people.

I’ll also be looking forward to the WIN North East Business Woman of the Year finals on 27 October, as I am up for two awards. Fingers crossed!

AUSTEN THOMSON AUSTEN THOMSON

We are using October to regroup, not only for the forthcoming festive season but also we’re creating a 12-month creative calendar. Having spoken with the team, we all agree that we need to spend some time re-energising our passion and exploring our creativity. In October, we have Gary France visiting and we can’t wait to catch up.

ABBY WHITTAKER SARAH HODGE HAIRDRESSING

Having been a competing finalist last year, I’m looking forward to taking a more relaxed approach to Goldwell’s Global Zoom in Barcelona!

As winners of the Award for Innovation for The Scrun, my sister Karly and I join the other Most Wanted winners for a dinner date. And we’ll be back live on QVC to demonstrate The Scrun to viewers.

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Topshop Unique

Vin+Omi

Harry Evans

Bora Aksu Alexander Wang

Temperley London

Mark Fast

Mark Fast

Markus Lupfer

IN NEW YORK, Redken’s global color creative director, Josh Wood, unveiled his ‘rose quartz’ at Alexander Wang. Redken’s Guido was at Victoria Beckham, turning also to Tangle Teezer (making its debut as sponsor) to create “relaxed undone-ness”, while R+Co’s Garren got ethereal at Anna Sui. In London, Most Wanted Session Stylist, Syd Hayes, hit the toolbox at Sadie Williams for BaByliss PRO, mirroring the hardware laced onto models’ Dr Martens. There was a braids bonanza at Bora Aksu with Tina Outen for KMS, while Roberta Einer saw California girls going from sea to skateboard, thanks to Bea Watson for Aveda. At Markus Lupfer, Tina Outen for Bumble and bumble delivered dry waves contrasted with a wet root, while waves had a lazy, luxe feel at Topshop Unique by Duffy for L’Oréal Professionnel. At Vin+Omi, Blondie legend Debbie Harry channelled apocalyptic punk thanks to Jake Gallagher for Fudge Professional. Maria Kovacs for TIGI went sci-fi at Mark Fast, and at Versus, Eugene Souleiman for Wella Professionals and ghd went allout on texture for a sexy finish.

Roberta Einer

Victoria Beckham Anna Sui Versus

FASHION WEEK S/S18

Sadie Williams

Images courtesy of Aveda, BaByliss PRO, Bumble and bumble, Fudge Professional, ghd, KMS, L’Oréal Professionnel, Moroccanoil, R+Co, Redken, Tangle Teezer, TIGI and Wella Professionals.

#CHedit

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LIFT | BRIGHTEN | CLEANSE

RE–FRESH is a revolutionary hair colour system that will lift, brighten and cleanse the hair.

It will lift up to one level, whilst cleansing colour build up, removing chlorine and brightening highlights…

It’s a game changer!

To find out more visit pera357.com REMOVES TONES FASHION + BASIC

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CLEANS OLD HIGHLIGHTS

LIF TS OUT HE AVINESS AND ADDS SHINE

11/09/2017 16:24

Shine on Neäl & Wølf’s Time To Shine Award trained a spotlight on the rising stars across the UK. Here, we reveal the young stylists taking the salon world by storm

BACK IN MARCH Creative HEAD teamed up with Neäl & Wølf to bring you the Time To Shine Award, a competition aimed at highlighting extraordinary young talent in salons across the UK. The competition attracted hundreds of entries from across the country, emphasising the extent of exceptional work being achieved every day by young hair professionals.

For six months, Neäl & Wølf picked the Best Hairstyle of the Month from entrants across Facebook, Twitter and Instagram.

The finalists were then subject to further consideration to determine who would be crowned the Time To Shine Award winner of 2017. So let’s meet the Time To Shine Award winner and the two runners-up!

The overall winner was Abbie Vernon from Pinkies Polished in Chorley, Lancashire. She created a gorgeous, deep-red, loose curl style using Neäl & Wølf’s Volume range.

“I started by washing my client’s hair with AMPLIFY Volumising Shampoo and Conditioner, then blow-dried with UPLIFT Volumising Mist. Then I used an iron to create big, bouncy curls and secured the look with FIX Hold and Shine Spray, followed by GLOW Super Shine Spray to ensure my client’s hair was ready to take on any weather change,” she explains.

Abbie’s must-have Neäl & Wølf product is FIX Hold & Shine Spray. “Not only does it provide amazing hold, but it also gives a great shiny finish and creates a glossy, smooth effect – it’s a winning product for every style.”

The first runner-up was Chloe Hanson, from Haringtons Hairdressing in Halifax, West Yorkshire. “I used CONTROL Hair Spray as it’s light, then FIX to help finish off the hold and GLOW and ELEVATE to help pull out those lovely curls,” she says. In the Neäl & Wølf product range, Chloe has two standouts: “My favourites are FORM and ELEVATE. They help achieve amazing volume and FORM is great for adding texture to fine hair.”

The second runner-up was Emily Redfearn, from Jon Richard Hair in Cleckheaton, West Yorkshire. “After washing the hair with AMPLIFY Volumising Shampoo and Conditioner, I applied ELEVATE to towel-dried hair to create volume, then spritzed GLOW Super Shine Spray before blow-drying. I finished the look with a curling tong and CONTROL Hairspray,” she says.

Emily’s favourite Neäl & Wølf product is UPLIFT Volumising Mist to enhance the volume and create a long-lasting lift.

All three have each won a Salon Promotions training course and their very own professional tool kit as well as a year’s subscription to Creative HEAD Magazine.

Behind Neäl & Wølf

The first thing you need to know about this British professional hair care brand is that it smells divine. The second is that every item in its essential collection has been made with the finest formulations and is suitable for all hair types. Combine its luxuriously refined packaging and unique fragrance and you’ve got a brand unlike any other.

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“After seeing all of the amazing submissions for the award I never dreamed that I would win!”

WINNER

ABBIE VERNON, PINKIES POLISHED RUNNER-UP

“I was overwhelmed that a professional salon brand such as Neäl & Wølf decided my work was worthy” CHLOE HANSON, HARINGTONS HAIRDRESSING

RUNNER-UP

“Just to know my work has been recognised has given me a huge confidence boost” EMILY REDFEARN, JON RICHARD HAIR

To find out more about Neäl & Wølf and how it can help your business grow, call 01282 444900, email info@salonpromotions.co.uk or visit nealandwolf.com CREATIVE HEAD

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The Wellaplex collection from Wella Professionals is a threetier strengthening treatment that helps to reconstruct inner hair bonds. Use No.1 and No.2 in-salon and offer No.3 Hair Stabilizer for use at home.

The Alchemic range from Davines has been reformulated and repackaged with a higher concentration of pure pigments. It’s 95 per cent natural and more effective than ever, while the packaging is also 98 per cent biodegradable.

RRP FROM £15.20 020 3301 5449

wella.co.uk

RRP £35.95 01442 248104 randco.com

Let your client change her hair destiny with Bumble and bumble Save the Day and While You Sleep, revitalising repair for at-risk strands.

When you’ve persuaded clients to kick the box blonde and invest in a salon colour transformation, the last thing either of you want is to see that stunning sunny shade (and all your hard work) disappear faster than a Taylor Swift boyfriend. There’ll be no bad blood between you and your blonde bombshell client if you tell her about the Kenra Platinum Color Charge range – it extends the life of their colour for up to 50 shampoos. Yes, 50.

With results like that, she will never, ever get back together with that box of dye.

RRP FROM £16.95

0845 659 0011

salon-success. co.uk/kenra

nioxin.com

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RRP FROM £24.99 01392 365177 milkshakehaircare.co.uk

Shake it to make it with Joico’s new stylers – Beach Shake is a texturising finisher for a satin finish, while Body Shake dry-texturising finisher builds volume.

joicoeurope.com

bumbleandbumble.co.uk

IN-SALON SERVICE 01202 595700

Incredible oil from milk_shake is an intensive, norinse treatment that helps fight and prevent split ends, and protects the hair from heat styling and other stress factors that damage the hair.

RRP £16.45 EACH 0845 071 2326

RRP FROM £35 07747 648935 We’re obsessed with new Nioxin 3D Color Lock Therapy, a postcolour treatment that not only seals in colour but also increases breakage protection during shampooing by up to 50 per cent!

SALON PRICE £6.92 +VAT 028 9146 2141 denmanpro.com

davines.com

IN-SALON SERVICE, NO.3 STABILIZER RRP £27.99 01202 595700 Start at the top with Crown from R+Co. This purifying and soothing scrub will detox and rebalance your client’s scalp.

Need to achieve the perfect up-do for your client this party season? The Matador Mc7 Pin Tail Comb is perfect – and it’s great for sectioning when doing highlights.

Rejuvenating Therapy for Hair Extensions is a two-part ritual for reconditioning extensions from Balmain Paris Hair Couture, including a Rejuvenating Hair Serum for clients to take home and continue the good work!

Inspired by the trend of genderless beauty, KMS has unveiled Hybrid Finishers: Hairplay Hybrid Clay Wax, Hairstay Molding Pomade and Hairstay Hard Wax.

RRP FROM £19.50 01323 432100 kmshair.com

SALON PRICE FOR SET £21.95; SERUM SOLD SEPARATELY, RRP £18.95 0800 781 0936 balmainhair.com

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Skin care and health culture influences continue to have a serious impact on hair care innovation – just look at Redken’s Clean Maniac range. Tapping into that clean eating trend (well, if you’re eating clean, you want to be living clean, right?), this is Redken’s first daily micellar shampoo and conditioner, which features NEOFRESH technology that protects the hair from picking up scents and less-than-pleasing aromas. It means clients can gently wash away pollutants, daily dirt and product build-up without sulphates or silicones.

With runway model Catherine McNeil as its campaign face, this new launch will be perfect for fashion savvy clients that slink into the salon sipping on a green juice after their hot yoga sesh.

Gym bunnies; meet your new BFF!

RRP FROM £14.50 0845 600 0815 redken.co.uk

IT’S ALL ABOUT... CHRISTMAS

It’s dark and delicious this Christmas with ghd’s Nocturne Collection gift sets, including the new ghd contour, a crimper that’s spot-on trend for A/W17 texture.

RRP GIFT SETS FROM £59; GHD CONTOUR £95 0845 330 1133 ghdhair.com

Enjoy the Midas touch this festive season by sharing Cloud Nine’s gold-fused gift sets with clients, each fusing golden details with its classic matte finish.

RRP FROM £125 01943 811314

professional. cloudninehair.com

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

{

NEW SERVICES

METALLICS

}

EMBRACE METALLICS

The metallic trend has never been more prominent in fashion and beauty and is now taking over the hair colour industry. L’Oréal Professionnel is ready with the launch of Majirel Metals – ideal for perfecting your client’s winter look, however daring they feel.

With five high-shine shades – including Silver Star and Pink Ash, boosted in reflects to achieve that polished metallic finish – these shades provide an intense shot of shine to give a glossy, reflective, on-trend colour. And the excitement doesn’t stop there; there’s a professional services to excite existing clients and to recruit fashionistas into your salon for some mirror-shine time. The Supernova Root Smudge service delivers striking dark metallic roots that are smudged to melt into softer gradients of colour.

{

GET THE LOOK

}

#We’reLoving …this beautiful Blushed Blonde Smartbond transformation on by the #smartsquad at @danielgalvinldn. Want it? Recreate it for your clients using the following steps: STEP 1: Freehand balayage the ends using Blonde Studio Platinum Plus + 40 vol STEP 2: Using a freehand technique apply DIA LIGHT 8.23 & 5.66 + 9 vol STEP 3: Tone globally using DIA LIGHT 10.13 & 5.66 + 9 vol

Go to @lorealpro on Instagram to see more transformations.

Share your own using #lorealprouk #smartbond

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THE L’ORÉAL PROFESSIONNEL Education team share their top consultation tips: The consultation process is an opportunity to fully establish the client’s needs and wants. We repeatedly see the haircare and styling aspect overlooked.

To keep your clients coming back, ensure they have a personalised experience.

Consider this three-step approach: 1. The desired hair cut/colour.

2. The styling of the hair both at home by the client and in the salon today.

3. A simple hair and scalp analysis.

Tip: create a comfortable environment with both of you sitting at a designated area. Ask open ended key questions, such as: ‘How do you feel about your hair?’

‘Tell me about…’

‘Why do you think…’

And really listen to the answers! The benefit of this system is that every product used is fully justified. Ensure throughout their experience that you explain what you have used on the hair and why – always link this back to the initial consultation to ensure your client feels listened to. Consultation is a skill that you can practice on every client and, as they say, practice makes perfect!

{

THE RETAIL

}

Help clients maintain this season’s must-have metallic grey with SERIE EXPERT Silver Shampoo by L’Oréal Professionnel. It contains a neutralising system enriched with antiyellowing agents to counteract unwanted brassy tones and help maintain a cool colour.

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SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

{

}

£31,300

INCREASE YOUR PROFITS WITH SMARTBOND

That’s how much revenue L’Oréal Professionnel Smartbond has generated for Sally Montague Hair Group in five months. The team sells an average of 76 applications a week across its six salons! We spoke to Emmanuelle Montague-Sayers, the group’s brand manager, to find out her top tips to increase the take up of Smartbond in-salon.

1. Have an ‘elevator pitch’ – the hardest part of recommending a new service is getting the explanation right, so we worked with the team to prepare the opening consultation to concisely explain the advantages of Smartbond.

2. To make Smartbond an essential part of every service we offer a complete package for £25, including the Smartbond take-home conditioner. It means they get the full benefits of Smartbond and it’s great value!

3. We incentivised staff who sold the most in the first weeks, but we also have a year-long incentive to win a weekend away for the stylist who sells the most.

BE BLONDE and brilliant Would you like to become certified as a blonde specialist and gain an understanding of the key principles to achieving the perfect blonde results every time? Then this course at the new look L’Oréal London Academy is for you. Blonde Certification will give you the skills to ensure your clients get the perfect shade for them and you’ll master the art of creative toning. Learn new techniques to provide perfectly even results from roots to tip and gain valuable knowledge to meet the expectations of your clients.

Book your place now for the 17 November course.

Head online to lorealprofessionnel.co.uk or call the L’Oréal Professionnel London Academy on 0800 028 3448.

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#CHedit

Risin WHY DID YOU WANT TO BE A HAIRDRESSER? Hairdressing has always been a huge part of my life. Growing up as part of a hairdressing family, I was very much immersed in the industry.

R I S I N G S TA R

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? For me it’s always when I find I have progressed to the next stage, whether it be cutting on the shop floor, working backstage at Fashion Week and teaching or being on stage around the world.

JOSH MASCOLO AGE: 21 SALON: STIL

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? Furthering my experience within all aspects of hair, while still working closely alongside family and my friends, having fun and continuing to explore more of the world.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Of all I have done so far, the most enjoyable memories are of the big hair shows, as they test your skills and organisation while under pressure. I would love to work and lead at some of the big brands at Fashion Week.

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WINNER OF OVER

25 AWARDS WINNER

#CHedit

THE BIG IDEA

THE LIONS BARBER COLLECTIVE

WHEN TORQUAY BARBER Tom Chapman’s friend took his own life, Tom was left reeling. He had spoken to him only days before and didn’t pick up on anything wrong, so he vowed to do something. A year later, The Lions Barber Collective was born. Initially a one-off look book of men’s images to raise money for suicide prevention charity Papyrus, the Lions Barber Collective has grown to incorporate a two-pronged mission. Its first goal is to raise awareness around mental wellbeing and suicide prevention; second is the BarberTalk training programme, a bespoke mental health course that teaches barbers to recognise the signs of mental health issues, to talk and listen without judgement and to direct clients to organisations that can help. Want to know more? Go to thelionsbarbercollective.com

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SEE MORE from the world of male grooming in Mr. Q free inside this issue

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IT ALL STARTS AT THE TOP

ANABEL KINGSLEY, A TRICHOLOGIST AND DIRECTOR OF COMMUNICATIONS AT PHILIP KINGSLEY, REVEALS HOW IMPORTANT THE SCALP IS TO MAINTAINING HEALTHY HAIR “THERE HAS BEEN a growing interest in understanding how to care for the hair and scalp, from specialist products to UV protection. Clients are beginning to approach selecting hair care products like they would their skin care.

“Indeed, just as the skin on our face needs to be cleansed, toned and exfoliated, so our scalp should be given similar attention. As hairdressers, you really get to know your client’s hair and this puts you in a unique position to talk about the importance of a healthy scalp for healthy hair.

“Since 1957, Philip Kingsley’s trichological consultants have

LIKE A FACIAL !

TONER

been providing tailored services and bespoke products that focus on supporting a healthy scalp for hair that looks and feels its best. With products formulated from years of research and trichological expertise, we have created a comprehensive range, which enables you to present your clients with a regime that suits their hair texture’s specific needs and addresses common scalp concerns.”

The unique approach Philip Kingsley takes encompasses a range of specialist scalp care products to help your clients get the most from their hair, including:

LIKE A FACE MASK!

SCALP TONER

A rehydrating toner and scalp energiser to encourage a healthy scalp environment.

FLAKY/ITCHY SCALP TONER

A soothing treatment with anti-microbial and anti-flaking agents to provide long-lasting relief.

EXFOLIATING SCALP MASK

An intensive anti-dandruff treatment with moisturising agents to soothe and clear.

STIMULATING SCALP MASK

A rich cream with vitamins, minerals, menthol and peppermint, ideal for fine or thin hair.

AFTER-SUN SCALP MASK

Cooling and soothing, this mask has been specially formulated to care for the scalp after sun exposure.

Support scalp care with Philip Kingsley, call 020 7237 7100 or visit philipkingsley.co.uk CREATIVE HEAD

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Inside story RUFFIANS LIBERTY LONDON Those groomers at Ruffians have now taken up residency in one of London’s most iconic department stores. Liberty London has relaunched and expanded its menswear department with its biggest ever investment in men’s, and a cornerstone of this project is the partnership with Ruffians.

Designed with both a nod to Ruffians’ and Liberty’s heritages, the space features exposed brickwork, wood panelling and Scottish oak throughout, as well as iconic Takara Belmont barber chairs in Ruffians’ signature blue.

There’s a coffee bar for customers, with a seasonally changing menu of drinks, including Ruffians’ own Half Cut Ale and a selection of Union dripcup coffees. The two brands will also be working together to host a range of events, drinks evenings, music nights and art exhibitions.

SEE MORE from the world of grooming in this month’s Mr Q

HOT BUYS

now open

DEEP IMPACT

A compact yet eye-catching reception desk, the Impact is perfect for smaller salons looking to make the most of their space. It’s available in wenge wood style or white laminate.

FROM £379 UNTIL 2018 (USUALLY £719) 07554 990965 salonambience.com

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SKYLER LONDON WANDSWORTH

A colour-only salon with full reclining beds and a twirling slide for clients, Skyler McDonald’s innovative venture is a revolution.

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100% MADE IN ITALY

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H2

Available in 47 SKY COLOURS at no extra cost!

1. OLIMPIA (CH/090-1 swivel column) £709 £375 2. COSMOS (MI/420-05 footrest included & LED lighting) £909 £479 3.

GLAM (TR/13) £499 £259 4. B-SIDE (SH/993) £1,069 £566 5. LUXURY (WU/018/B) £2,159 £1,139 (WU/016/B with electric legrest) £2,579 £1,366 (WU/015/B with massage, electric legrest) £3,499 £1,849

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FROM INSIDE

THE SALON DARREN MESSIAS KH HAIR GROUP

There was a time when if you wanted to ‘poach’ a great stylist from a rival salon you’d have to follow them into a bar, buy them a drink and offer them a job. At least that took a certain amount of courage.

But with the growth of social media, poaching has become a lot easier – even if it’s not particularly ethical. Quite frankly, I find it underhand. At KH Hair, we’ve always had a really good staff retention record but we have started to notice a gradual increase in stylists being lured away via social media. In fact, one rival salon has managed to steal 12 of our team in the past four years in this way. Many more have told us they were approached but, thankfully, decided to stay. Through our awardwinning training academy, we turn out some pretty great stylists. But when a stylist leaves, it’s a double blow. Not only do they take away our investment in training, they can also take clients with them. We use social media for awareness, not direct contact – we simply don’t feel it’s the ethical thing to do.

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THE BUSINESS EDIT

IS POACHING STAFF DIGITAL FAIR GAME? SALONS ARE FINDING it ever more difficult to recruit great staff… and things are getting competitive! Headhunting has gone digital as social media usage soars and stylists are being poached following initial contact through direct messaging from rival salons. Has recruitment become harder?

“My team has been contacted by other salons through social media, there is nothing you can do to stop this from happening so just take it as a compliment you’ve developed a team people want,” smiles Joe Hemmings from Bristol’s Bloggs Salons. “I’ve also had experienced stylists contact me through social media for positions so it works both ways!”

It does appear to be evolutionary – stylists are showcasing their work to a wider audience through social media now. “Instagram is a fantastic platform to show off creative colour work, precision cutting, and on-trend up-dos, but it also provides a gateway for headhunters to find brilliant stylists in their area and it’s an easy way to get in touch with them,” says Hayley Gibson-Forbes, director at S J Forbes.

“It’s certainly more cut-throat. There are so many more salons opening now, and it seems like they are all fighting for the same stylists.”

“Poaching staff is easier thanks to social media,” agrees Alan Simpson, director at Contemporary Salons. “Other salons can see your work and it’s easy to send private messages to entice good stylists. We’ve heard of other salons ‘liking’ stylists’ posts and making comments on their work, before

sending them a private message. It can be really frustrating when stylists don’t consider what your company have done for them and we have lost a really good employee this way.”

To keep staff loyal, incentives have to be there for your team. “We offer plenty of opportunities and hold regular one-to-one meetings to support our staff. Successful stylists mean a successful salon,” adds Alan.

At Brighton’s Simon Webster Hair, the salon has an open-door policy: “Our team are friends, not just colleagues, so it’s natural that they discuss their employment terms with each other. Trying to suppress that only creates suspicion and resentment,” shrugs partner and manager, Sophie Webster.

“Our employment opportunities, payment structures and incentives are available for everyone to see and staff understand what they need to achieve.”

“Poaching happens in every industry, but is something we never do,” Sophie maintains.

“A successful and responsible salon shouldn’t need to do that and it’s important to the industry that we don’t view each other as rivals all the time. On the other hand, we have had salons approach our team members and again, we encourage openness. We offer the best packages and opportunities we can, but if another salon is offering something that we can’t and it’s something that your staff member wants for themselves, then there is no point trying to restrict them or make them feel guilty for that.”

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GOLDEN l

gir

GIVE THE GIFT OF GOLD FROM CLOUD NINE THIS CHRISTMAS – BECAUSE THEREʻS NO SUCH THING AS TOO MUCH Cloud 9.indd 1

19/09/2017 16:30

BRING ON CLOUD NINE’S CHRISTMAS GIFT OFFERINGS HAVE SET A NEW GOLD STANDARD AND ARE SO SPARKLY TO LOOK AT WE’RE SURE THEY’LL FLY OFF THE SHELVES THIS SEASON. AFTER ALL, WHO DOESN’T LOVE A LITTLE LUXURY? LET YOUR CLIENTS give the Gift of Gold this Christmas with Cloud Nine’s new collection.

Each gift set has been given the Midas touch and are ideal for those wishing for super-shine, healthier hair and effortless styling.

Clients can choose from the Original Iron, the Wide Iron and the Touch Iron, or pick the Gift of Gold Duo Styling Set, featuring the Touch Iron and Airshot hairdryer.

And because it’s the gift that keeps on giving, each set includes a gold limited edition heat-resistant bag, all wrapped up in classic black or winter-white marble finish box.

They’re so pretty and Insta-worthy you’ll want to keep them on display all year long!

Each tool in the gift sets will help your clients create sleek, salon-worthy hair and each features Cloud Nine’s signature temperature control that locks in moisture, while the mineralinfused ceramic plates of the irons ensure glossy, healthy-looking hair.

The Gift of Gold is the opulent choice for the glamorous girl with a golden touch.

Cloud 9.indd 2

GIFT OF GOLD ORIGINAL IRON GIFT SET Original Iron with gold hardware, Gold Edition Carry Case with detachable heat-resistant mat, Paddle Brush in gold print, two Croc Clips in gold print and a Silicone Heat Guard.

GIFT OF GOLD WIDE IRON GIFT SET

Wide Iron with gold hardware, Gold Edition Carry Case with detachable heat-resistant mat, Paddle Brush in gold print, two Croc Clips in gold print and a Silicone Heat Guard

21/09/2017 11:37

b l i ng

GIFT OF GOLD TOUCH IRON

GIFT OF GOLD THE ESSENTIALS

GIFT OF GOLD DUO STYLING SET

IT’S A CRACKER

Touch Iron with gold hardware, Gold Edition Carry Case with detachable heat-resistant mat, two Croc Clips and a Silicone Heat Guard.

Touch Iron with gold hardware, the Airshot Hairdryer with two different sized nozzles and Silicone Heat Guard.

Cloud 9.indd 3

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THE

Gold edition accessories bag with a luxury Paddle Brush, two Croc Clips and two Butterfly Clips.

Cloud Nine Magical Potion in a novelty marble Christmas cracker.

19/09/2017 16:30

GIVE THE GIFT OF WITH CLOUD NINE

go ld

GO FOR GOLD IN YOUR SALON THIS CHRISTMAS WITH CLOUD NINE, CALL 0845 300 3563 OR EMAIL STYLISTS@CLOUDNINEHAIR.COM

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THE STYLISTS SECRET. MASTER THE ART OF EFFORTLESS STYLING WITH THE GIFT OF GOLD THIS CHRISTMAS.

Your Hair, Your Heat, Your Style.

www.cloudninehair.com

FOR PROFESSIONAL ENQUIRIES, PLEASE EMAIL STYLIST@CLOUDNINEHAIR.COM

#BusinessEdit

LIFE LESSONS

DITCH DISCOUNTS AND RAISE THE ‘LUXE FACTOR’

CHARLOTTE MENSAH

EMBRACE LUXURY, SAYS KEN WEST

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

HAIR LOUNGE

Do it with passion or not at all. It’s a great way to be true to yourself, you develop motivation that will keep you going whenever you start to doubt yourself.

Hairdressing isn’t a job; it’s a craft. It describes those who are focused on the quality and progression of their work both technically and visually. They’re not in it for the fame or attention, but because of their work.

Stay humble, work hard and be kind. Humility is

Style is personal, it has nothing to do with fashion. Fashion is over quickly; style is forever.

Go to every course, show and seminar you can. Every hairdresser is different and will have an array of techniques you can adapt. Go and see these people; you’ll pick up at least one technique.

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*3•6•5 research, March 2017

not thinking less of yourself, it’s thinking of yourself less. You can hold a door for someone, say please and thank you and don't expect a free ride from anyone.

IN OUR INDUSTRY we absolutely need to raise prices. With the average income per client in the industry at less than £40 (net of VAT) and the average stylist serving fewer than 25 clients per week,* the maths simply does not stack up to provide an aspirational environment paying high enough salaries to tempt young people into our industry.

The first challenge is to reduce the culture of discounting in our industry. I have already worked with some salon owners this year who have stopped virtually all of their discounts and seen their businesses grow. One of them saw the average bill of each of their team rise by about 20 per cent.

The main purpose of reducing discounts is that you change the perception of your brand from that of a discount brand to that of a luxury brand, one that is worth paying for. Let me give you an example. Most of you reading this article will own an Apple product, yet Apple never offers discounts.

The second challenge is if you want people to pay more for your product, you have to raise the value of it. When most people hear the word ‘value’, they assume it means ‘cheap’.

This is incorrect; how often have you bought a cheap product which subsequently broke or disappointed you, only to wish you had bought the quality product in the first place?

I worked with a hairdresser recently who charges more than £200 for a cut and finish.

He appreciated a haircut is probably worth that amount of money, but then clients don’t go to him just for the haircut. If you don’t understand what he means, then you’re probably not ready to raise your prices. Clients can get a haircut anywhere. What sets him apart is his knowledge, expertise, creativity, advice, inspiration… all the things that clients are really prepared to pay higher prices for.

The next thing that people are prepared to pay for is luxury and pampering. When I visited one salon recently, the luxury was apparent as soon as I sat in reception. In front of me was a beautiful carafe of iced water with spirals of shaved cucumber in it, with glistening glasses on a tray alongside. Each member of the team was impeccably dressed with fabulous hair and the whole air was one of quality and luxury. I sat and watched a client pay £85 for her blow-dry and £85 for a missed appointment. She then booked her next visit. I can’t think of many salons that have impressed me as much and clients are obviously happy to pay for the experience.

One of the challenges we have is that many of our team members have never experienced true luxury; this is when investing in giving them a Tea at the Ritz-type experience is so worthwhile. It is only when you have experienced service that exceeds expectations that you can truly understand that price can become secondary.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

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#BusinessEdit

JASON HALL R+CO

R+CO IS A COLLECTIVE, WHAT DOES THAT MEAN? R+Co is not based on a single hairdresser or technique; instead it looks at the totality of the industry and reflects that. Our collective is composed of a rule-bending group of not-so-like-minded individuals whose sum is definitely greater than the parts: Howard McLaren, Garren and Thom Priano.

HOW ARE THE PRODUCTS DEVELOPED?

R+Co is about an experience, and the packaging begins that – it’s equal to the actual use of the products. The product names evoke a feeling, a place or an attitude. A scene profile is utilised across the line, and all the products are formulated without parabens and sulphates, mineral oil or petroleum. With that in mind, the line is colour safe, vegetarian, cruelty and gluten-free.

HOW DO TECHNOLOGY AND EDUCATION PLAY THEIR PARTS?

The R+Co app is a capsule of knowledge. Video content aids learning in the salon and for clients on randco.com, the app, and on YouTube!

The R+Co education culture kicked off earlier in the year in the UK, too.

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

MARK WOOLLEY, ELECTRIC HAIRDRESSING

Have you ever had a coach or a mentor? @nasalhairspray Anthony Mascolo! I met him when I was 18 years old and I spent time assisting him. He balances creativity with business sense perfectly. Also, Skee from Saks. He’s helped me a lot with the business element of the brand.

What made you decide to create your own products and how did you make it happen?

@Jo_Timperley

It wasn’t something I had set out to do but I met a guy in Paris and talked about developing products from scratch. That was how I wanted to do it, so I did! It was during the time of undone hair and I was keen to make a product to help create that look – Electric ºC-5 Smoothing Cream was born. Michael Gordon of Bumble and bumble was always a huge inspiration to me and he gave me personal insight into making my own brand. As with anything, be authentic and don’t just create a product to sell a business name. Also, don’t let failure set you back.

We’ve all faced difficult times – which challenge made you contemplate giving up and what was the motivation to carry on? @toptotoebliss We all need to learn to embrace fear. Without fear, we wouldn’t have the energy to get up and give something new and challenging a go. I can’t say that I have ever contemplated giving up though.

If I had done, then I would have to reconsider whether this was the right path for me. Brand building is always difficult but that’s motivation in itself. Just grit your teeth and keep on. It will pay off in the end.

What’s the one thing you’ve changed in your business that has reaped you the best results?

A persistent @nasalhairspray It’s going to be the recently renovated Great Thatched Barn at Falmer Court near Brighton, which is my home and the home of Electric. We have plans to build our new head office there as well as incorporate a destination salon, production lab, studio and educational facility.

Next issue: Paul Edmonds. Tweet us at @creativeheadmag

Insider Insight

5x

Supported by

The increase in bookings you could see if you have 10+ positive customer reviews of your salon.

Salons with great reviews get more bums on seats. Fact. We also know that 72 per cent of customers trust online reviews over celebrity endorsement or advertising. So if a customer is looking to book your salon for the first time, reviews are going to influence their decision. Aim for more than 50 reviews, but remember that the most important thing is quality!

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

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CREATIVE HEAD

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#BusinessEdit

DISPUTES WILL RISE, WARN LAWYERS EMPLOYMENT LAWYERS ARE warning that small businesses could see a sharp increase in disputes being taken to employment tribunals following a shock ruling by the Supreme Court that employment tribunal fees are unlawful.

In 2013 the government introduced fees of up to £1,200 for bringing tribunal claims to reduce the number of weak or trivial claims.

The move caused a big drop in the number of cases, according to the figures from the Ministry of Justice. However, in July the Supreme Court ruled that the fees were unlawful. The government immediately stopped charging fees and began refunding payments. Law firms have predicted the change could lead to a big increase in cases going to employment tribunals.

Hilary Hall, chief executive of the NHF, said: “It’s more important than ever to have a proper contract of employment and a staff handbook in place, to stick to what they say, and to take advice on HR issues.”

Pension changes set to hit industry The rise in state pension age from 67 to 68 could have a big impact on the hair and beauty sector. The increase, announced in July, will directly affect those currently aged between 39 and 47.

The change will be phased in between 2037 and 2039 and will mean up to 42,000 hair and beauty professionals having to work an extra year before they are able to retire and receive their regular state pension, the NHF said.

Hilary Hall, chief executive of the NHF, said the change emphasised how important it was for salons and barber shops to encourage staff to save for their retirement.

SALONS ‘STILL SHORTCHANGING STAFF’ Hair and beauty businesses feature prominently on the latest minimum wage “naming and shaming” list from the government yet again. Some 200 employers who had failed to pay their workers the legal minimum were publicly named by business minister Margot James in August.

More than a quarter of those were hair and beauty employers who had underpaid staff by a total of roughly £121,000.

Hilary Hall, chief executive of the NHF, said: “The NHF has actively worked with HMRC to help hairdressing, barbering and beauty employers avoid making the most common mistakes which lead to underpaying their staff.”

Separately, the Apprenticeship Pay Survey 2016 from the Department for Business, Energy and Industrial Strategy has shown that a shocking 46 per cent – almost half – of all hairdressing apprentices were being paid at the wrong rate. The apprentice minimum wage is currently £3.50 an hour. But this rate is only for apprentices who are aged under 19, or in the first year of their apprenticeship if aged 19 or over. Any other apprentices must be paid at their appropriate age-related minimum wage rate, or if aged above 25 at the National Living Wage.

Get tickets now for NHF awards DON’T FORGET TICKETS are on sale for next month’s NHF 75th anniversary event. The event takes place on Sunday 19 November at the Vox Conference Centre, part of the Resorts World complex at the NEC, Birmingham.

The event includes the announcement of the winners of the NHF Business Awards and the NHF Photographic Stylist of the Year. The finalists for both competitions were announced last month, and the tension is now building to the big day.

Tickets cost £95 for NHF members and £150 for non-members, and include a drinks reception, dinner, the awards presentations, the presentation of the Photographic Stylist of the Year winners, a glamorous party until 11.30pm, followed by an all-night bar and casino!

Full details of how to book can be found online at nhf.info/nhfbusinessawards

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 40

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CREATIVE HEAD

21/09/2017 15:50

CR EATIV E HE AD AD VE RT OR IAL

Two become one *Globally selling, value data Kline & Company. **Versus hair treated with 24-hour average amount of sebum. ***Based on a hair length of 12˝, measured by weight of broken hair versus non-conditioning shampoo.

Clients can now get even thicker, fuller hair and protect their colour with NIOXIN’s improved formulas and products MORE THAN HALF of your clients are concerned about hair thinning, according to NIOXIN’s global research and, surprisingly, most of these are aged between 25 and 34. What’s driving this concern? Social media. In NIOXIN’s research, a quarter reported they would avoid social interactions when their hair feels noticeably thinner, and uploading pictures to social media and taking a selfie topped the list of activities people would stop once they noticed hair thinning.

While there are countless products out there targeting those concerned about hair thinning, many clients are worried the products will affect their hair colour. Six out of 10 clients are waiting for effective solutions for thinning and colour, with more than half of these willing to spend more if they could get a salon service that targeted both of these concerns. If a salon offered such a service, they would also be willing to get their hair coloured more often.

NEIOWN TOOLS!

AT CONSULTrecognises that

e NIOXIN is key and so th to n o ls o ti a to lt consu hed new ler and c n u la as simp brand h 2.0 ltation e consu new Nioscope th e k a m e to h T u . o e y v ecti able more eff ultation app en ations lt s u n cons and Co in-depth ustomised c perform d n e m om and rec egimens. r

NIOXIN – the number one selling salon brand for thicker, fuller-looking hair* – has always led the way when it comes to addressing client concerns and is answering this urgent client need with not only its improved 3-Part System Kits, but also its new 3D Color Lock Therapy.

“The innovations in our 3-Part Systems Kits instil confidence for those with thinning hair who want fuller hair and don’t want to compromise on colour,” says Laura Simpson, chief marketing officer of Coty Professional Beauty, parent company of NIOXIN. The new NIOXIN 3-Part Systems Kits are the brand’s first innovations in colour protection and enhancement, while delivering hair that’s twice as thick.** Meanwhile, the new 3D Color Lock Therapy is a post-colour treatment designed for thinning hair clients. Featuring Pro-Color Shield Technology, it not only seals in colour but increases breakage protection during shampooing process by up to 50 per cent.***

Address clients’ key concerns with new and improved NIOXIN – the number one brand for fuller, thicker hair* To find out more about how NIOXIN can answer your clients’ key hair concerns, contact your Wella account manager or visit nioxin.com

CREATIVE HEAD

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SAMANTHA HILLERBY FASHIONISTA. CREATIVE. EDUCATOR. GENIUS.

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FOR JUST £10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, Colour Forecast and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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The former creative director and Vidal’s right-hand man at Vidal Sassoon, Christopher created some of the most iconic haircuts of the ’60s, including the Firefly, Brush and Thatch.

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SIGN UP AT Club creativeheadmag.com/club YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

The salon manager’s 2017 guide to business growth

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WITH THE PARTY SEASON ALMOST UPON US, CLIENTS CAN MAKE SURE THEIR STYLES LAST ALL NIGHT AND WELL INTO THE NEXT DAY WITH THE GHD NOCTURNE COLLECTION

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BECAUSE THE NIGHT

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THE NOCTURNE COLLECTION FROM GHD BLURS THE BOUNDARIES BETWEEN NIGHT AND DAY, ENABLING CLIENTS TO CREATE INFINITE STYLES, WHENEVER AND WHEREVER

ghd platinum styler gift set With 50 per cent less breakage* and 20 per cent more shine,** you can’t go wrong with this ghd platinum styler gift set, with a heatresistant bag and two OPI nail polishes, in limited-edition nocturne colours.

ghd contour A/W17 is big on texture, so your clients are guaranteed to love the new ghd contour.

With ceramic heat technology and multidimensional plates, the ghd contour lets you add depth and texture to any look.

ghd air professional hairdryer Clients will be blown away with the quality and precision of the ghd air hairdryer. With its advanced ionic technology, ghd air delivers exceptionally fast drying while also reducing frizz.

ghd V gold styler gift set From straight and sleek to undone texture, the ghd V gold styler is your go-to for a range of styles. This gift set includes the styler in a limited-edition nocturne colour, as well as a heat-resistant bag and OPI nail polish.

ghd flight travel hairdryer Clients jetting off to snowy peaks or for some winter sun need the ghd flight travel hairdryer in their luggage – especially when it comes in the limited-edition nocturne colour and with a protective travel case.

ghd air professional hairdryer and ghd V gold styler gift set

ghd curve creative curl wand with heat-resistant mat Curls are a must-have, especially at Christmas, so give clients what they want with the ghd curve creative curl wand. Featuring a tapered barrel, the wand can create natural-looking curls as well as deep waves.

ghd curve soft curl tong with heat-resistant mat With a 32mm large barrel and ergonomic lever, the soft curl tong is perfect for volume at the roots and tumbling soft waves, while patented tri-zone technology guarantees heat is delivered evenly.

ghd advanced split end therapy limited-edition bauble This limited-edition bauble containing the ghd advanced split end therapy treatment makes for a beautiful mini or Christmas tree decoration. The wonder treatment works instantly to fortify ends, leaving hair sleek.

Infinite styling doesn’t require an infinite number of tools – just this limited-edition V gold styler and limited-edition air hairdryer, as well as a heat-resistant mat.

For more information about the ghd nocturne collection, contact your ghd account manager or call 0845 330 1133

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19/09/2017 16:36

BUSINESS HOW-TO GUIDES

BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH

The no-nonsense guide to launching your business

The no-nonsense guide to PR & marketing

The no-nonsense guide to team building

The no-nonsense guide to customer experience

Start your own salon

Build a better team

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The perfect client journey

Your name, your way – now take the first step

Educate and motivate your glamour squad

Make sure everyone’s talking about your business

Ensure your clients enjoy the whole ride, not just the destination

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: d e l a e to evsecret Rthe

thicker-looking hair Throughout the year we’ve been discovering the L’Oréal Professionnel products the professionals can’t live without, and the fifth and final product is Serioxyl

52

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WHY HAS SERIOXYL Serum for Denser Hair, made the list? Because the need to be able to provide clients with solutions to thinning hair has never been greater.

Put plainly, Serioxyl Serum for Denser Hair is an every-day scalp solution for denserlooking hair. Its formula includes Stemoxydine – a molecule born of 10 years’ research that improves the visible appearance of thinning hair – and Neopesperidin – known for its antioxidant properties.

Serioxyl is the result of 25 years of research and provides a three-month programme for denser, fuller-looking hair. This intelligent serum leaves each strand feeling fuller and thicker.

CREATIVE HEAD

19/09/2017 15:43

CR EATIV E HE AD AD VE RT OR IAL

In 2016, in the ‘hairca category classified by Google, ‘hair loss’ and ‘hair thinning’ were among the top and fastest rising search terms*

Serioxyl Serum for Denser Hair is L’Oréal Professionnel’s #2 bestselling product online after SERIE EXPERT Silver Shampoo _ another pro essential we revealed earlier in the year **

“Clients’ hair feels fuller and plumper.

Serioxyl is easy to use, easy to add to a home hair care regime and the results are visible in two visits” NATALIE COLE, SALON DIRECTOR, CHARLIE MILLER

To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up-to-date with the brand on social media @lorealpro #lorealprouk

CREATIVE HEAD

52-53_LOreal Retail Oct.indd 2

*Google Internal Search Data. During the period: Q4 2015 to Q1 2016, ‘Hair Loss’ was one of the top queries on search by volume (Q1’16 versus Q4’15) for Haircare, a category classified by Google. During the period: Q3 2016 to Q4 2016. ‘Hair thinning in women’ was one of the fastest rising search term query’s (Q4’16 versus Q3’16) for Haircare, a category classified by Google. **Based on L’Oréal Professionnel online sales, year to August 2017.

Did you know? re’

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ALL THE WAY TO THE EDUCATION AND TRAINING ARE KEY TO GROWING YOUR CAREER AS A COLOURIST, SO BE THE BEST WITH L’ORÉAL PROFESSIONNEL

THE COURSE

As a colourist, you’re already passionate about what you do, but L’Oréal Professionnel believes in harnessing your passion and drive to bring out the very best in you. It’s why the brand goes one step further, starting with Colour Specialist. Graduates of the course are part of an elite who have an unparalleled knowledge of colour. Paul Dennison, Skyler McDonald, Alan Edwards and Sophia Hilton are just some of the highprofile names that have graduated to become Colour Specialists – and you could be next! The course lasts 15 days, ends with a final examination and costs £3,350. While this might seem pricey, you get a lot of bang for your buck and it is the key to unlocking your career as a colourist. Once completed, Colour Specialist graduates attend an evening of celebration and recognition at a Colour Specialist ceremony held at Central Saint Martins in London.

“WITH MY BRIGHT HAIR AND ‘CRAZY’ SALON, PEOPLE THINK I MIGHT BE A VERY ‘OFF THE WALL’ CREATIVE PERSON. BUT I’M NOT. I’M MOST PASSIONATE ABOUT TECHNICAL WORK, THE SCIENCE, THE THEORY. I SPENT THE FIRST FIVE YEARS OF MY CAREER WINGING IT WITH COLOUR AND I COULDN’T COPE WITH THAT SICK FEELING A MOMENT LONGER. YOU HAVE TO BE A COLOUR SPECIALIST FOR YOUR OWN SANITY. DON’T MAKE YOUR DAYS HARDER THAN THEY NEED TO BE”

SOPHIA HILTON, NOT ANOTHER SALON

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CR EATIV E HE AD AD VE RT OR IAL

THE NEXT STAGE

DATE FOR YOUR DIARY:

THE NEXT COLOUR SPECIA-LIST COLOUR CONGRESS WILL BE HELD ON 28 AND 29 JANUARY 2018

But becoming a Colour Specialist is only the beginning of your journey. Once you’re qualified you unlock the opportunity to be part of the Colour SpeciA-List education programme. This offers a wide range of education, as well as the opportunity to audition to join the newly-formed Colour SpeciA-List Innovation Team. This oneyear programme keeps colourists one step ahead of the rest and, as part of the Innovation Team, members will:  Enjoy preview launches of L’Oréal Professionnel colour innovations  Get the latest colour trends predictions and techniques before anyone else  Work alongside a creative artist on the Colour SpeciA-List tour  Showcase their creativity at the Colour Congress Want to be part of it? All you need to do is audition. The 2018 audition process launches on the 28 January at Colour Congress and on social media. So keep your eyes peeled!

COLOUR CONGRESS

Colour SpeciA-List Colour Congress is a two-day event that will inspire, influence and drive your colour business to the next level. You’ll enjoy creative insights from both the fashion and hair worlds, have plenty of opportunities to immerse yourself in colour, and learn new innovations and techniques.

“IF YOU WANT TO BREAK THE RULES, YOU HAVE TO KNOW THEM FIRST. COLOUR SPECIALIST GAVE ME AN IN-DEPTH UNDERSTANDING OF HOW HAIR COLOUR CAN BE MADE TO WORK FOR YOU. THE COURSE WILL GIVE YOU CONFIDENCE TO TAKE YOUR HAIR COLOURING TO A WHOLE NEW LEVEL”

PAUL DENNISON, KEN PICTON Book to take part in a colour specialist assessment on one of L’Oréal Professionnel’s dedicated days.

Ask your L’Oréal Professionnel account manager or education consultant, call 0800 028 3448, email coursesuk@loreal.com 55

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08/09/2017 15:05

S E S S I O N SALON TO

SINCE 1959

With BaByliss PRO’s Titanium Expression range you can create any look from session to salon.

Our curling tongs combine premium titanium with an advanced heating system to give consistent, even heat that you can rely on for a perfect finish.

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08/09/2017 15:05

Reach a

whole new

audience

Brent Mossop, owner of Bar Hairdressing salons in Central London, reveals how Treatwell helped him attract new clients when he opened his second salon two years financially to get it going and sitting around waiting for new clients was soul destroying. For my second salon, Treatwell made my salon visible to anyone in the area who was looking to get a beauty or hair service, right from the start. It was the making of my new salon and will be for my third in the not-too-distant future.

Creative HEAD: How did Treatwell support you when you were opening your second salon?

Brent Mossop: Treatwell was, and still is, extremely helpful. The bookings website and app gave me the opportunity to gain new clients a lot quicker than I would’ve been able to just by handing out flyers and corporate discounts for local businesses. I was initially scared to open a second salon as the first took a long time to gain traction. I struggled for

CH: What set Treatwell apart from other bookings websites and apps?

BM: Treatwell gave me a dedicated account manager who guided me through the diary system and how to manage bookings. The company also helped me understand what local customers wanted to book and at what price. In terms of monetary comparisons, if I had gone with another software company, the software and hardware would’ve meant a set-up fee of about £3,000 with an ongoing cost of about £99 a month. Because Treatwell is a market place, the salon management software is included.

CH: How were you able to attract new clients to your second salon?

BM: Treatwell’s expertise and investment in its search function was what really made a difference in terms of gaining a new clientele. An individual salon wouldn’t have the scale or resources to be seen online by so many people. Once we were on the Treatwell train, we were viewed by potential clients in the area who otherwise wouldn’t have known we existed. Treatwell also encourages reviews, which potential clients can read before booking.

CH: What have you learned from opening a second salon?

BM: I made a lot of mistakes. Anyone who opens a new business and says they didn’t make any is lying! It was a real challenge to make the salon stand out.

We’re a small fronted property and so needed to offer something unique from the start – we even trialled having a tattoo artist. That developed to make way for a beauty room, which is a big success.

Gain a whole new clientele with a little help from Treatwell.

Join today, email join@treatwell.co.uk or visit treatwell.co.uk/business-info/welcome CREATIVE HEAD

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LEFT

16.10.17

Coming soon...

RIGHT

For a sneak peek, join Wahl and Hooker & Young at Salon International, Excel on 16th October or our launch events in November in Newcastle, Manchester, Birmingham and Bristol.

Contact nicola.barnes@wahl.co.uk or call 01277 744327. Professional hairdressers only.

Photography by Lydia Stamps

#LocalSalon JAS HAIR HAS BEEN a legendary hairdressing group for a long time – and now it’s official. The Salisbury group scooped the Most Wanted Best Local Salon award for the third time at the 2017 awards, making it a Most Wanted Legend. With this year marking the 27th year in business for Jas Hair, the salon is showing no signs of slowing down.

Jas Hair has always been a local salon at heart. “My family were born and still live in Salisbury, so it made perfect sense to start my business in the heart of the city,” explains Jayne Prigent, owner of the three-salon group. “More than 90 per cent of our 38-strong salon team attended local schools and we all really love the area. Jas Hair is a family business – I run the people and skills side and my husband Neil leads our business management and marketing.”

It’s not surprising then, with this sense of community, that the Jas Hair team is keen to get out there. “Caring for the community comes naturally,” says Jayne. “We’ve always been committed to local fundraising, collaborating with local businesses, and getting personally involved in local projects. We’ve raised substantial funds for our local hospital and created work partnerships with schools and colleges, which is central to the success of our award-winning apprenticeship scheme. However, being immensely driven, we wanted to do so much more.”

2011 was a difficult year in Salisbury, with many independent businesses closing. This urged Jayne and the Jas Hair team to spring into action and find innovative ways for local businesses to work together and thrive. One of these solutions was the creation of Salisbury Fashion Week. “We’ve worked harder than ever to create something remarkable that really benefits the local area,” she says. “The Autumn/Winter 2016 programme was by far our best yet, with showbiz talent, a series of catwalk shows with brands sourced from Salisburybased stores, pop-ups and free goodie bags donated by local businesses.

It gets enormous press coverage thanks to our local media partners, which include the paper, radio station and glossies. Not only is Salisbury Fashion Week enormous fun and beneficial to businesses and people alike, we use it to support our chosen charity, The Stars Appeal.”

Jas Hair has worked with Salisbury District Hospital charity The Stars Appeal since 2009, raising funds to improve care for patients across all departments.

Jayne approached local radio Spire FM presenter Martin Starke with the idea

LOCAL SALON

ALL 62

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CREATIVE HEAD

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THAT JAS

CROWNED MOST WANTED BEST LOCAL SALON THREE TIMES, JAS HAIR IN SALISBURY IS A TRUE LOCAL HERO

CREATIVE HEAD

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#LocalSalon

provides care for ourselves, our team, our guests and their family and friends,” says Jayne. “With one in eight women developing breast cancer in their lifetime, we’re delighted to have supported the latest major campaign for a breast cancer unit. Breast cancers treated in Salisbury have increased by nearly 40 per cent in the last two years, so this touches the lives of our guests and team.”

Jas Hair has also played a large part in promoting the Salisbury Independent Group, which has grown to more than 100 businesses and encourages people to shop locally.

There are late night shopping events, a business directory and plenty of promotions to help lift the profile of small

The Stars Appeal team in Peru

of trekking the Grand Canyon. The group of 21 trekkers, led

by Jayne and Martin Starke, included hospital staff and local business owners, and raised £68,032 for The Stars Appeal.

But this wasn’t enough for the Jas Hair team – Jayne and Martin thought it would be a great idea to do it all again, this time in Peru. A total of 34 trekkers aged from 24 to 84 walked the Inca Trail in the Andes through Dead Woman’s Pass at an altitude of 4,200m and culminating at the Sun Gate overlooking the ancient site of Machu Picchu. The trip raised a staggering £102,000 for the hospital. “We believe in using our business as a way to give back to the community.

We have all been supported by the hospital in some way – it

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CREATIVE HEAD

19/09/2017 16:00

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15/06/2016 09:57

#LocalSalon

businesses. “The promotional activities have positively impacted our own salon,” says Jayne. “New guest numbers were up in 2016 by 12 per cent. The most significant success has been in cementing new relationships with key business owners, who have lists of customers that are ideal Jas Hair guests.”

“As a direct result of these relationships we’ve launched an innovative guest loyalty scheme. Customer loyalty – or ‘guest delight’ as we like to call it – is key to our salon success,” Jayne continues. “We wanted to find a way to

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reward guests that offered much greater value than a usual loyalty scheme and was community-focused rather than simply self-promotional.”

Bringing this together led to Jas Hair launching RewardME, which has three different strands. RewardME Jas enables guests to earn one RewardME point for every £2 they spend on hair and beauty services, while RewardME Teen is special scheme which gives teenage guests access to their own price list and year-round discounts at teen-friendly local businesses. RewardME Partners gives guests seasonal promotions from carefully chosen partners who serve like-minded customers. “Our partners have seen new guests enter their stores and guest feedback has been extremely positive,” says Jayne. “Our team love talking about the benefits of RewardME to our guests and take advantage of the promotions themselves,” says Jayne With all this going on, it’s little wonder Jas Hair has been crowned the first ever Most Wanted Local Salon Legend. “It is a really lovely surprise,” says Jayne. “To win this once feels like a fluke, to win it twice you feel a little bit incredible and to win it a third time feels #awesome! “After trekking the Inca Trail we ended up having no toenails – it’s enough to give to win!” You can’t say the Jas team aren’t dedicated to their cause – and we love them for it!

CREATIVE HEAD

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O

CT O

BE R/N

R/DECEMB EMBE E R OV 20 17

MISTER QUARTERLY MrQ2.indd 1

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ACFIBERCREAM_OCT17_430X275DPS_MRQ_V1 PRINTS: CMYK

F C TO STOCK AMERICAN CREW CONTACT - UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

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FIBER CREAM IS THE NEWEST ADDITION TO THE FIBER FAMILY. ITS FIBROUS CREAM ADDS TEXTURE AND PROVIDES A PLIABLE HOLD AND NATURAL SHINE. TM

DON’T LOSE FACE Discover what real men want.

A high performance hair and grooming range created by hairdressers and barbers to get your hair & face on the same page.

To find out how Bed Head for Men can grow your male grooming business call: 08448 440 944.

WWW.BEDHEAD.COM www.tigiprofessional.com

NEW

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07/09/2017 16:56

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07/09/2017 16:56

THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

Quarterly, the men’s …to the second issue of Mister Creative HEAD. Mr Q from grooming and barbering brand a rather raucous yed enjo is feeling a little delicate as he re Jonathan whe rds, night at the Most Wanted Awa ng Specialist omi Gro e Andrew was revealed as the Mal was more e ther And 10. for 2017 – meet him on page t Salon Team Bes the e hom glory with Cut & Grind taking Enjoy…

14. e pag on them trophy! Find out more about

GET SMART

1.

2.

3.

WHAT ALL BARBERS SHOULD DO THIS QUARTER Visit Creative HEAD Education: You’ll find Instagram star Mark Maciver (@SliderCuts), sharing the five biggest mistakes barbers make with afro hair. creativeheadmag.com/education

See Blade Runner 2049: Ryan Gosling and Jared Leto star in this thriller set in a dystopian future world of replicants and shady corporations – a sequel to the 1982 Ridley Scott classic.

Cinemas nationwide, 6 October

Get creative: Brilliant barber 5ive is hosting a Creative Advanced: Gents course with Wahl on 13 and 14 November, perfect for getting bang up-to-date. wahl.academy@wahl.co.uk, 01227 744323

YO TO U NE ME ED ET…

welcomes you…

DANIEL RYMER Daniel Rymer Male Grooming Specialists, Bristol

Describe yourself in five words…

Bold, creative, passionate, focused, ambitious.

What’s exciting you about British barbering/male grooming?

Seeing the effect that social media is having on the industry and how it’s giving everyday people a platform to share their work with the world, pushing the boundaries of men’s hair.

Everything changed when…

I realised my real passion was in men’s hair and I started working with award-winning men’s hairdresser Jim Shaw at Essensuals Men. My confidence grew and I started to assist in shoots, which opened my eyes to photography.

Who is the barber who inspired you the most?

When I started at Toni&Guy I came across Jody Taylor’s imagery, and I decided to specialise in men’s hair.

At the academy Jody talked me

through a few of my men’s cuts and it really inspired me.

Who else should we get to know?

Mr Sam Wall: I love his passion, his focus and he always takes the time to send me supportive comments.

Danny Robinson – we couldn’t be more different, but I love the impact he’s having. And Michael Franco – his men’s work is incredible.

You might not know this about me: I started hairdressing at the age of 25 after finishing university and deciding product design wasn’t for me!

Right now I’m loving…

Game of Thrones – it inspired my last collection ‘Forsaken’; I love how dark the show is. And I couldn’t be without my Andis Profoil – it makes my life so much easier in the salon.

Say hello to me at… @daniel_rymer and @danielrymerhair

ON THE COVER Hair by Jonathan Andrew for Jamie Stevens Hair using Matrix.

Styling by Jamie Stevens. Photography by Jakub Koziel

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GO WITH THE BRO NEW GROOM ROOM King Koby, York

Brand designers Two by Two shared a little insight with us from its recent report, ‘Male Grooming – Beauty’s Final Frontier?’

“The growth of UK barber shops, along with tattoos, gyms and craft breweries, are strong signals that ‘bro culture’ is thriving, as 33 per cent of men exercise to look or feel good, creating space for tips, conversations and support, boosted by grooming sites and a wealth of how-tos on YouTube. At the same time, the idea of ‘male beauty’ is changing to include a more diverse set of role models and attitudes to good living.”

FOR YOU TO DO… • Look at repositioning grooming as a sign of health and self-worth, not just vanity or pulling power The Leeds-based barber extends its reach to York, with the shop carrying over design cues such as the picture wall, branding and artwork from street artist TONE. There’s also a nod to York’s heritage, with the team sourcing old and reclaimed materials from the city – the barber sections are made from 19th century roof timbers while the floor dates back to a ’20s Methodist youth centre. You can pick up King Koby clobber, too.

• Start with a niche mindset: think pursuits and purpose • Hustle the hassles: identify the grooming pain points of reluctant men and solve them

Francesco group unveils FG Man

Swagger at GQ Session stylist Lisa Farrall styled up a storm with Fudge Professional at the annual GQ Men of the Year Awards, in association with Hugo Boss. The event was celebrating its 20th year, and Lisa with her trusty team worked against the clock to get a gang of Hugo Boss-clad models ready.

“Each boy had their own look and style, from skin heads to curly locks, dreads to fades,” says Lisa.

“I wanted to maintain everyone’s individuality while still making them look like superstars. This called for all boys to be groomed and sexy, but each with individual swagger.”

Francesco Group is launching its very first barber shop; FG Man in Stafford.

The hairdressing group, which has been going nearly 50 years, is aiming to create a hybrid of hairdressing and barbering.

“I want to replicate the precision cutting of hairdressers and the immaculate clippering, edges and shaves of a traditional barbers,” says Adam Murphy, who’s leading the project. He has a laser-like focus on producing a premium service in a relaxed environment – so relaxed it even has a working bar!

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ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP Salon Ambience’s new Premier barber chair takes vintage influence and applies it to today’s modern barber – a contemporary take on a retro chair.

From £1,796 until 2018 (usually £3,389) 07554 990965 salonambience. com

The Tech Series is next generation style from American Crew, including flexible Texture Foam, hair prep Boost Spray and Control Foam, for strong to high hold.

Bed Head for Men Smooth Mover from TIGI is a luxurious, rich shave cream to calm the roughest chins.

RRP £12.90 each 020 7391 7440 americancrew. com

RRP £10.95 0344 844 0944 bedheadformen.com

The new ProAlloy adjustable blade clipper from Andis includes a motor system that creates plenty of power while clippers stay cool and quiet.

Bluebeards Revenge Vent Brush increases airflow when blow-drying and is great for added volume and texture when brushing.

We love the beech wood handle and blue-tipped bristles!

Salon price £84.99+VAT 01227 713311 andis.com

The fully motorised Legend grooming chair

by Takara Belmont promises luxury and comfort along with the latest in leading-edge electronics.

RRP £14.99

Price £5,780

01752 898191 bluebeards-revenge.co.uk

020 7515 0333 takarahairdressing.co.uk

& PERSONAL: UP CLOSE

SHAVING

CARL BLAKE, OF BLAKES GROOMING AND WAHL ARTISTIC TEAM MEMBER, SHARES HIS TOP TIPS ON GIVING THE PERFECT SHAVE, USING THE NEW 5 STAR SHAVING RANGE FROM WAHL

1 Ambience

2 Consultation

3 Product knowledge

Get the salon ambience right. Change the music to something softer, no loud voices.

Understand how your client shaves at home in order to make him feel most comfortable in the salon.

I would always use the Wahl shaving range as it is the most comprehensive on the market.

RRP from £6.99, wahl.co.uk

08 Mister Quarterly

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#TRENDING

BEN SHERMAN S/S18

Images courtesy of Schwarzkopf Professional

London Fashion Week Men’s For S/S18, Ben Sherman took inspiration from the bohemian and psychedelic movements of the ’60s, embracing the effortless style and flamboyance of the ‘peacocks’, a moniker given to men who pioneered a distinct and colourful dress sense.

Traditional patterns were given a contemporary twist for the modern man, with the main references this season being George Harrison as well as Mod culture. “We called the hairstyle the ‘Mod combover’,” explained lead stylist Maarit Niemela.

“We let all the models have their own style and texture but the key was that it was dry.” On hand from sponsor Schwarzkopf Professional was hero product OSIS+ Session Label Volumizing Mousse, creating the perfect dry texture for the languid, messy waves and kinks, as required.

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MAN of the MOMENT FROM CELEBRITY CLIENTS TO CURATING A TAILORED SERVICE, IT’S NO WONDER JONATHAN ANDREW HAS BEEN CROWNED THE 2017 MOST WANTED MALE GROOMING SPECIALIST

It was inevitable. Jonathan Andrew, artistic director of Jamie Stevens Hair in London and freshly minted Most Wanted Male Grooming Specialist, was born into a family where hair was the business. “It allowed me to see first-hand how much dedication, passion and creativity is required to achieve success,” he admits. And now, at the age of 28, Jonathan is seeing plenty of that success.

It’s been quite the ride. While he has qualifications in all aspects of hairdressing, he’s achieved most in the world of men’s grooming, something he’s deeply passionate about. And it shows: within the past year he’s been a finalist in nine men’s awards (winning four), and now has a regular column about men in the consumer magazine, Hair. “Each month I can share my tips and tricks, and give my interpretations of trends coming through both the catwalk and street styles.”

His love for men’s grooming has seen Jonathan develop a new way of working with clients in the salon. He’s developed a bespoke service that analyses bone structure and face shape to create a look that’s specific and

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THE CUTS IN HIS OWN WORDS “My inspiration is from the ’70s trend on the catwalks. I want to push the hair to expose the mullet shape but present it in a bigger way to show texture and definition in the same look.”

“I wanted to focus on the pattern trends coming through men’s hair.

My aim was to create something simple yet impactful, and something I could tie into the cut.

This technique added depth and intricacy without overshadowing the final image.”

“I was inspired by the old school ’90s cuts, but I wanted to tap into the wet-look trend from the catwalk. By combining a soft, unstructured look with a wet texture, I combed in a base shape to start and ruffled to finish with something soft and chaotic.”

unique for each individual. That tailored approach has seen his men’s clientele increase by an impressive 70 per cent in the last year alone. Based at Jamie Stevens Hair in Kensington, he has moved up through the ranks to artistic director and now enjoys more responsibility when it comes to its creative outlook.

And working as Jamie’s right-hand man has seen Jonathan take on the responsibility of looking after the salon’s celebrity clientele and the roster of musicians that the brand works with – he’s also busy on breakfast TV, celebrity panel shows, live music events and photographic campaigns. Those who have sat in Jonathan’s chair include Olly Murs, Callum Best and Adam Lambert. Oh, and his photographic work has seen him collaborate with the likes of agencies such as AMCK and photographers at the top level (Rankin, for example).

Education is another passion, and you’ll see Jonathan on

stage in the UK and around the world, especially in his role with the Matrix Artistic Team. “It’s an important aspect of our industry, and I’m proud to have been given a platform to showcase my work and my skills and hopefully inspire people, the way the industry has inspired me,” he says.

And what of his new Most Wanted crown? “This award is such a huge personal achievement as men’s hair is something I am really passionate about and something I strive to perfect every day. To have received this accolade is a huge honour,” he says.

“I feel so lucky to be in such an incredible industry with so many inspirational people around me that the sky is the limit. I only hope that one day I can inspire people to take on the same jobs and hopefully enjoy such a rewarding career in the hair world. This award means so much to me and I aim to make it count; this is just the beginning!”

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Hair by John Vial, assisted by the Revlon Professional Backstage Team

First published in Rollacoaster magazine, this shoot by Revlon Professional global influencer, John Vial, celebrates guys who want to push boundaries. Shot with a vintage eye, the images are black and white for a timeless feel.

“Are they old pictures that look modern, or modern pictures that look old?” ponders John. “I wanted them to feel slightly odd, like maybe they were an old find…”

PHOTOGRAPHY BY NATHAN HUDSON JENKINS 12 Mister Quarterly

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SHOP TALK

POLE POSITION CUT & GRIND

BUILT FROM THE GROUND UP BY THE STAFF, THIS BARBER SHOP IS A TRUE LABOUR OF LOVE

It’s little wonder that Cut & Grind has took home the award for Best Salon Team at the Most Wanted Awards 2017. Long before the doors were opened in March 2016, Cut & Grind had its unique ethos firmly ingrained in its staff members. The premises required a complete renovation, which provided the perfect opportunity for the new team to test their strengths. They were in it together from the beginning, working day and night to ready the shop for opening. Now in its second year of trading, the team has gone from strength to strength. Head barber and owner, Hari Efthymiades, takes a hands-on approach, passing his knowledge on to all staff members – there is always room to learn new skills and techniques. Regular training and meetings help to make sure everyone achieves the same high standard of barbering expertise and also offers the same high standard of customer service. “It’s paramount to us all that we work together at all times, sharing skills and knowledge,” enthuses Hari.

And this ethos has led to collaborations with artists, photographers and fashion magazines – this diverse team is always networking and making connections. The salon rents out an events space complete with bartender/barber who trained as a mixologist at a luxury hotel before turning to hair. The Cut & Grind team also creates YouTube tutorials, with team members showing their unique areas of expertise.

Since these videos have been out there, the brand has seen a huge increase in new clients from all over the globe, highlighting the team’s belief that social media is paramount to gaining new business.

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Since 1919, Wahl has been an integral part of the barber trade.

We proudly continue the grooming tradition for today’s discerning Gentlemen.

The classically stylish range of 5 Star series traditional products have been designed to provide a luxurious shaving experience.

AVAILABLE NOW FROM YOUR LOCAL SUPPLIER

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Daks S/S18, hair by Stephen Low for L’Oréal Professionnel

They don’t get much bigger than this! Sharing the Coterie stage for one night only, hair legends Guido Palau and Josh Wood will be revealing all on 9 October. Brought to you

by Creative HEAD Magazine and Redken, you can follow the action live on social media #GuidoandJosh

Metallic glimmers and aquatic textures – immerse yourself in ‘Depth’, the new collection by Charlie Brackney

creativeheadmag.com

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One hundred salons. One BIG night.

The Big Hair Do 2017 was a storming success – see more online now

creativeheadmagofficial

All the looks, all the latest. Get clued up for the season ahead with our S/S18 LFW round up

@creativeheadmag

19/09/2017 16:04

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CR EATIV E HE AD AD VE RT OR IAL

T A E M D A H YOU

HELLO

WANT TO WORK WITH A COMPANY THAT PUTS A SMILE ON YOUR FACE? THEN SALON SUCCESS IS YOUR DISTRIBUTOR OF CHOICE

PRETTY MUCH ANYONE can set up a distribution business, pack products and ship them out. That might be all you need, and that’s okay.

But what would it mean to your business to receive your product order the next day. To have not just a dedicated salon business consultant on the road, but also an office-based Club Services consultant that understands your business and wants to help you succeed?

Perhaps you’d also like to receive exclusive product launch offers, as well as free marketing, PR, social media and business-building tools for your team through an easy-to-access professional login website? But most of all, wouldn’t you quite like to work with a company that has education at its heart?

If you’ve answered yes to any of the above, then you’re the kind of person Salon Success wants to work with. You want your business to be successful and so does Salon Success – the distributor of choice.

The distributor has been bringing salon owners and stylists like you the world’s top salon brands for more than 38 years, backed up by a wealth of expertise in all areas of running a salon business successfully. It is, quite literally, what makes them smile.

Meet the people behind Salon Success who are dedicated to helping you succeed and, ultimately, put a smile on your face…

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THE CLEVER, CLEVER PEOPLE BEHIND SALON SUCCESS “AT 3•6•5, ALL OUR COACHES ARE EITHER SALON OWNERS OR SENIOR TEAM MEMBERS WHO HAVE BEEN THROUGH OUR PROGRAMME AND HAVE EXPERIENCED FIRST HAND THE EXTENSIVE BENEFITS THEIR 3•6•5 MEMBERSHIP HAS HAD ON THEIR BUSINESS” KEN WEST

CHANGE EQUALS OPPORTUNITY

KEN WEST

DIRECTOR OF 3•6•5 EDUCATION You’ve probably seen this chap’s face before – he’s not only a familiar face across many industry events such as Salon Smart and a columnist for Creative HEAD, but he’s also been helping businesses like yours to thrive in an ever-changing market place for more than 38 years and is the director of 3•6•5. His main aim? To raise the standards within the hairdressing industry and to make your business more successful through ongoing business education.

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CR EATIV E HE AD AD VE RT OR IAL

CLUB SHAMPOO IS THE PLACE TO BE ELLA HALL

“WE WORK HARD TO BUILD RELATIONSHIPS WITH OUR SALON PARTNERS, EN ABLING US TO OFFER A MORE PE RSONALISED EXPERIENCE WITH A TA ILORED APPROACH TO SUIT TH E NEEDS OF OUR CUST OMERS’ BUSINESSES”

CLUB SERVICES MANAGER You’ll never be put through to a cold call centre that doesn’t know or care about you, but to a dedicated Club Services consultant that truly understands you and your business. With one ordering point, one invoice and one delivery, Club Services are always on hand to offer advice and assistance.

ELLA HALL

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BOXING CLEVER

ADRIAN WHITE LOGISTICS MANAGER

The Salon Success Distribution Centre team often goes above and beyond to ensure that its customers receive their orders the next working day – even if it means breaking the system. All of the distributor’s orders are cross-checked to ensure the highest levels of accuracy and the delivery service is also closely monitored each week to ensure they continue the high levels of service and delivery accuracy.

“PROVIDED ORDERS REACH US BY 2:30PM, WE ALWAYS AIM FOR NEXT-DAY DELIVERY, BUT IF IT’S URGENT WE WILL ALWAYS DO OUR BEST TO GET ORDERS OUT OF THE WAREHOUSE DOOR, OFTEN DISPATCHING AN ORDER JUST AS THE DELIVERY TRUCK IS ABOUT TO DEPART! THE CUSTOMER CAN COUNT ON US TO PROVIDE EXACTLY WHAT THEY NEED, WHEN THEY NEED IT” ADRIAN WHITE

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CR EATIV E HE AD AD VE RT OR IAL

KNOWLEDGE IS POWER

GEMMA AMURA REGIONAL TECHNICAL CONSULTANT

Salon Success is an education-driven business, so understands that it’s not a one shape fits all world. The talented team of regional technical consultants work with the distributor’s colour salons to create bespoke education plans and training sessions to focus on what really matters to their business.

“I FIRMLY BELIEVE THAT EDUCATING THE MIND WITHOUT EDUC ATING THE HEART IS NO EDUC ATION AT ALL. IT TAKES PASS ION, KNOWLEDGE AND A G ENUINE DESIRE TO CARE FOR EVERY BUSINESS LIKE IT’S YO UR OWN, NOT ONLY TO SUCCEE D BUT TO MAKE A REAL DIFFEREN CE” GEMMA AMURA

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IT’S NOT JUST BANDS THAT HAVE MERCH

ZOË VEARS

DIRECTOR OF PUBLICITY What would it mean to your business to be able to access complimentary, professionally printed and designed pointof-purchase material linking to extensive national PR, online and advertising campaigns? From the windows to the walls, Salon Success not only provides this to its salon partners, it also creates a dedicated magazine three times a year to help you to retail more effectively and brand your salon more professionally.

“SALON SUCCESS WAS THE FIRST PROFESSIONAL HAIR COMPANY TO TAKE VISUAL MERCHANDISING AND POINT-OF-PURCHASE MATERIAL SERIOUSLY. WE INVEST HUNDREDS OF THOUSANDS OF POUNDS EACH YEAR IN POP MATERIAL TO COMMUNICATE BRAND MESSAGES TO CLIENTS AND HELP TRIGGER THOSE ALL-IMPORTANT PURCHASE DECISIONS” ZOË VEARS

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CR EATIV E HE AD AD VE RT OR IAL

TURN UP THE VOLUME JOHN HURINE

BUSINESS DEVELOPMENT MANAGER No scary reps will turn up at your salon door when you choose Salon Success. Its team of salon business consultants wonʼt simply take an order and leave. They want to understand your business and what they can do to help support you and make you more successful. From volume retail to help paying the rent, to stock mix and in-salon business classes, the team offers the best service in the biz.

“WE FOCUS ON THE SELL THROUGH, NOT THE SELL TO, IDENTIF YING WHICH BRANDS FROM OUR PORTFOLIO WOULD BE ST FIT WITH YOUR OBJECTIVES. W E TAILOR OUR APPROACH TO EA CH SALON WORKING IN PARTNERS HIP TO CREATE A PROFITAB LE BRAND PORTFOLIO AN D RETAIL BUSINESS” JOHN HURINE

Give Salon Success a ring and see if they can put a smile on your face today. To discover how Salon Success could be your distributor of choice, call 0845 659 0011 or visit salon-success.co.uk 77

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Fight

fade

the

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19/09/2017 16:14

CR EATIV E HE AD AD VE RT OR IAL

Make your client’s colour fade-proof with Kenra Platinum Color Charge

YOUR CLIENT’S COLOUR is a testament to your skills as a colourist, but when it starts to fade quicker than you would like, it can be frustrating.

But what if we told you that your clients could extend the life of their colour for up to 50 shampoos? Well that’s exactly what the new Kenra Platinum Color Charge range can do.

How does it do it? It’s all down to the cuticles and its fadefighting technology: a combination of pH levels reduces the amount of time the hair cuticle is open to minimise colour washout. This technology also seals the hair cuticle by smoothing and boosting moisture levels, reducing cuticle irritation that can cause colour molecules to come out. Finally, it controls the cuticle under heat, allowing necessary moisture and oils to penetrate the hair while preventing colour fading.

Fight colour fade with Kenra Platinum Color Charge.

The range includes:

KENRA PLATINUM COLOR CHARGE SHAMPOO & CONDITIONER

KENRA PLATINUM COLOR CHARGE TREATMENT

KENRA PLATINUM COLOR CHARGE SPRAY SERUM

For all hair types and colours, the duo recharge brilliance, vibrancy and longevity of hair colour for up to 50 shampoos. Both products have no parabens, no sulphates and no sodium chloride.

This boosts moisture levels within the hair to firmly seal colour into the cuticle and features no parabens, no sulphates and no sodium chloride.

This provides the very best protection against environmental stresses and heat styling up to 232˚C. It also retains colour pigments inside the cuticle for longlasting shine, while providing maximum colour retention during and after styling.

Discover how Kenra Professional could be the perfect partner for your business.

Call 0845 659 0011 or visit salon-success.co.uk/kenra CREATIVE HEAD

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TA K E A LO O K O N T H E B R I G H T S I D E

LIVE THE BLONDE LIFE

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Lightening & Brightening System

Full-service blonding from salon to home – gold or platinum style • JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright.

• Blonde Life Brightening Veil, the NEW addition to the system is an all-in-one hydrating product that protects from mechanical, thermal, and UV damage - resulting in a beautiful, soft to the touch blonde.

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)

“ Since working with the revolutionary great new Blonde Life products from JOICO, my blondes have never been cleaner and brighter. Even when using it for the very first time my clients see instant results which blow them away whilst enjoying the nourishing benefits from Tamanu and Monoi oils. Blondes have never felt or looked better than when using this. Our in-salon blonde services have tripled since this range has come into the salon and it has excited all our staff to creating beautiful blonde looks for this Spring/Summer.”

Ryan Nicoletti-Dowd, Salon Owner of Wigg Hairdressing, Henley Upon Thames, Oxfordshire

JOICO haircare & color products are available in salons across the UK. For more information call 0845 071 2326.

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www.joico-blondelife.com #LIVETHEBLONDELIFE

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DEFIANCE

CASEY COLEMAN, DIRECTOR AT OCEAN HAIRDRESSING AND THE IT LIST VISIONARY 2017, CREATES A CONFRONTATIONAL STORY USING TRADITIONAL AND UNCONVENTIONAL MATERIALS IN HIS AWARD-WINNING COLLECTION PHOTOGRAPHY BY LEL BURNETT CREATIVE HEAD

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2017

Y THE VISIONAR

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017 2 WINNER

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HAIR Casey Coleman, Ocean Hairdressing, assisted by Joshua Powell. MAKE-UP Roseanna Velin.

STYLING Jolanta Pilinkaite, Claire Tremlett and Rachel Taylor.

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STITCH IN

time

USING HAIR AS A FABRIC, JODIE AUSTEN – AKA PEACHY STYLIST – WEAVES A WONDERFUL PATTERN IN HER LATEST CELEBRATION OF HAIR EMBROIDERY. IT’S PRETTY AS A PICTURE… PHOTOGRAPHY BY TINA EISEN CREATIVE HEAD

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HAIR Jodie Austen, The Peachy Studio, using Evo Hair and Cloud Nine. MAKE-UP Sarah Hubbauer using Kevyn Aucoin. CLOTHING Molly Mishi May. MODEL Zoey Kay.

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19/09/2017 16:22

Lover Boy… VIBRATING WITH A STREET-SOURCED ENERGY, MATT STARK’S FRESH-FACED FOCUS ON LONGER MEN’S HAIR IS SPELLBINDING PHOTOGRAPHY BY TOM FRAUD CREATIVE HEAD

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19/09/2017 16:23

HAIR Matt Stark. MAKE-UP Andrea Bayliss.

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Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Laughter, love &

LEGENDS

WITH A NEW HOST at the helm – the acerbic and amazing Katherine Ryan – the Most Wanted and The It List Awards 2017 were a storming spectacle! The place was abuzz from the moment London’s Guildhall doors were flung open. Hairdressers from across the UK and the Republic of Ireland flooded the venue’s historic halls, eager to honour the best of the industry. Household names and fresh faces sat side by side as emotional and empowered speeches from awestruck champions echoed throughout the stone chambers. Throughout all the thank yous and happy tears, what shone through was a genuine passion for our fabulous industry and the phenomenal people who help make it what it is. Want to see ALL the action? Check out our supplement, free with this issue of Creative HEAD.

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TO SEE MORE look out for our special Most Wanted and It List Awards supplement, free with this issue!

CREATIVE HEAD

19/09/2017 16:26

Helping your business be more successful

WHY SHOULD YOU JOIN THE NHF?

SAVE YOUR TIME AND MONEY

We ensure our members save time and money through the benefits we offer:

•

Use our business know how, guides, training and coaching to grow your business

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Safeguard your business with NHF discounts on insurance, music licences and many more

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Peace of mind with 24/7 employment law advice

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Support on tax, VAT and payroll queries

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GET YOUR VOICE HEARD •

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/benefits

Fighting for you on key industry issues

Quote CHO25 to receive £25 off your new membership* *before 30 November 2017

Sebastian Professional Sassoon Academy

Heather Shaw

Sassoon Academy 96

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Victor Hugo Pessoa

Stephen Aiken

The hottest talent in hairdressing flocked to the legendary Roundhouse in Camden, London, for the Wella Professionals TrendVision Award 2017 UK & Ireland Final. Hairdresser Patrick Cameron was joined by DJ Lauren Laverne to host a night of extraordinary hair and celebrations. Fashionforward Toni&Guy opened the show with Prismatic, a bright and on-trend collection that meshed couture with colour. After dinner and plenty of wine, the show continued with Equal from Sassoon Academy. This fusion of hair and art celebrated individual style, with incredible cuts and colours. Sebastian Professional presented the third and final show of the evening, E-Vokative.

Celebrating four decades of creativity, this atmospheric show was accompanied by a live performance from singer-songwriter of the moment, Charlotte OC. Then it was time to get down to the business of awards. Competitors showed off their hard work on the runway, and waited eagerly to find out who would be representing the UK and Ireland at the Wella Professionals International TrendVision Award Final. The winners did not disappoint and will be representing their countries in London this month. Good luck!

Sassoon Academy

Toni&Guy

Steve Hurley

Showstopper

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21/09/2017 16:58

Sebastian Professional

Sassoon Academy

Sassoon Academy

Toni&Guy

Sebastian Professional

Toni&Guy

Rita Tuska

Toni&Guy Toni&Guy

And the winners are…

UK COLOR VISION

UK CREATIVE VISION GOLD – Rita Tuska, Joseph Ferraro Hair SILVER – Jamie Richards, Richards Hairdressing BRONZE – Laura Chadwick, p.kai hair

Toni&Guy

GOLD – Heather Shaw, Francesco Group Stafford SILVER – Mary Geoghegan, KH Hair Nottingham BRONZE – Sean Nolan, HOB Salons Baker Street

MALE GROOMING Steve Hurley, Toni&Guy Redditch

RUNWAY Bec Armitage, Reuben Wood

Bec Armitage

PEOPLE’S CHOICE COLOUR VISION AWARD WINNER Stephen Aiken, Conroy Hair

PEOPLE’S CHOICE CREATIVE VISION AWARD WINNER Victor Hugo Pessoa, The Studio

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21/09/2017 15:59

My model gets prepped for the @revlon profess ionaluk Style Maste rs show

On the beach for a su mmer shoot On the Revlon Profess ional tea m at Creative HEAD Educat ion's Artworld, with Doris Lockha rt Saatchi

In the

Backstage at @belstaff with Revlon Professional

frame

In Brusse ls for the Style Maste rs show

Emmanuel Esteban (@estebanhair) at Anne Veck, snaps away

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

My smokey model for Artworld M od el ca sti ng

Briefin g in Brusse ls for Style Maste rs

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Back stag e with @joh nvial hair at Belst aff S/S18 laun ch party

Models at @-CharlesJeffrey for London Fashion Week Men's

CREATIVE HEAD

21/09/2017 16:00

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