Creative HEAD May 2018

£4.50 MAY 2018

In print•online•everywhere!

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y t u a e b l a r u nat NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

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W I S E CHOICES BEAT INCONSIDERATE ONES, AND NOWADAYS IT’S MORE AND MORE COMMON TO EXAMINE INGREDIENTS AND LABELS. YOU PREFER ETHICAL, SUSTAINABLE PRODUCTS, WANTBEAT TO PRODUCE LESS WISE CHOICES INCONSIDERATE ONES, AND NOWADAYS IT’S MORE AND CLEVER WASTEMORE AND CONTRIBUTE TO MORE COMMON TO EXAMINE INGREDIENTS USAGE OFAND RESOURCES. LABELS. YOU PREFER ETHICAL, SUSTAINABLE PRODUCTS, WANT TO PRODUCE LESS WASTE AND CONTRIBUTE TO MORE CLEVER USAGE OF RESOURCES.

THE WORLD DEMANDS CLEANER, SAFER AND MORE NATURAL PRODUCTS WITHOUT THE WORLD DEMANDS CLEANER, SAFER AND MORE NATURAL WITHOUT COMPROMISING ON PRODUCTS LUXURY TEXTURES COMPROMISING ON LUXURY TEXTURES OR OR EFFECTIVE PERFORMANCE. EFFECTIVE PERFORMANCE. SOURCE ESSENTIELLE FROM L’ORÉAL PROFESSIONNEL COMBINES NATURE, SCIENTIFIC EXPERTISE AND PROFESSIONAL PERFORMANCE.

SOURCE ESSENTIELLE FROM L’ORÉAL PROFESSIONNEL COMBINES NATURE, SCIENTIFIC EXPERTISE AND PROFESSIONAL IT’S TIME TO EXPERIENCE A NEW SOURCE OF PROFESSIONAL BEAUTY. PERFORMANCE. IT’S TIME TO EXPERIENCE A NEW SOURCE OF PROFESSIONAL BEAUTY.

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CR EATIV E HE AD AD VE RT OR IAL

DISCOVER SOURCE ESSENTIELLE

#FINDYOURESSENTIAL 01_MayCoverV3.indd 4

*Natural origin between 80 per cent and 99 per cent

NATURAL FORMULA.* PROFESSIONAL RESULT

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*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report

T H E NATURAL HAIR MARKET IS GROWING MORE THAN TWICE AS FAST AS THE PROFESSIONAL MARKET* – HALF OF ALL CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST 12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH NATURAL INGREDIENTS.**

NATURAL CHOICE

TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY CHOSEN THE NATURAL HAIR MARKET IS GROWING MORE THAN CALENDULA FLOWERS AND ACACIA TWICE AS FAST AS THE PROFESSIONAL MARKET* – HALF OF ALL LEAVES CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST ARE SUSPENDED WITHIN EACH SHAMPOO, 12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH NATURAL INGREDIENTS.** CLEARLY SIGNALLING THE RANGE’S NATURAL CREDENTIALS. TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE RANGE’S NATURAL CREDENTIALS.

FURTHERMORE, TO HELP WOMEN CONSUME RESPONSIBLY, LIST FURTHERMORE, TOTHE HELP WOMENINGREDIENTS CONSUME RESPONSIBLY, THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLYDESCRIBES NOT IN DETAIL. JUST NATURALLYDERIVED INGREDIENTS IT ALSOTHE ADDS THE REMAINING INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE DERIVEDSENSORIAL INGREDIENTS IN DETAIL. IT ALSO QUALITIES AND TO PRESERVE THE FORMULA. ADDS THE REMAINING INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA.

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CR EATIV E HE AD AD VE RT OR IAL

SOURCE ESSENTIELLE CREATING A NATURAL, PERSONALISED ROUTINE STEP 1: CHOOSE YOUR TAILORED SHAMPOO NORMAL TO FINE HAIR DAILY SHAMPOO

SENSITIVE SCALP DELICATE SHAMPOO

STEP 2: COMPLEMENT WITH YOUR CONDITIONING NEED COLOURED HAIR RADIANCE BALM

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NORMAL TO FINE HAIR DAILY DETANGLING CREAM

DRY HAIR

NOURISHING BALM

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F

R

O

PACKAGING

M

TO

MERCHANDISING –

EVERYTHING

SMART PACKAGING

ABOUT

BEEN

SOURCE

DESIGNED

ESSENTIELLE

WITH

A

HAS

SUSTAINABLE

APPROACH TO INNOVATION. THE PACKAGING IS INTENTIONALLY SQUARE SHAPED TO

HOLD A MAXIMUM AMOUNT OF PRODUCT FROM PACKAGING TO MERCHANDISING – EVERYTHING ABOUT SOURCE ESSENTIELLE HAS BEEN DESIGNED WITH A SUSTAINABLE APPROACH TO INNOVATION. THE PACKAGING IS INTENTIONALLY SQUARE SHAPED TO HOLD A MAXIMUM AMOUNT OF PRODUCT IN A MINIMUM AMOUNT OF PLASTIC. THE SHAPE ALSO MEANS THE PRODUCTS STACK TOGETHER PERFECTLY, MEANING THEY CAN BE TRANSPORTED IN A MORE ENVIRONMENTALLY-FRIENDLY WAY AND, IN SALONS, CAN BE SIMPLY STACKED ON TOP OF EACH OTHER, ELIMINATING THE NEED FOR POINT OF SALE MATERIAL.

IN A MINIMUM AMOUNT OF PLASTIC. THE SHAPE

ALSO

MEANS

THE

PRODUCTS

STACK TOGETHER PERFECTLY, MEANING THEY CAN BE TRANSPORTED IN A MORE

ENVIRONMENTALLY-FRIENDLY WAY AND, IN SALONS, CAN BE SIMPLY STACKED ON TOP

OF EACH OTHER, ELIMINATING THE NEED FOR POINT OF SALE MATERIAL.

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17/04/2018 13:34

CR EATIV E HE AD AD VE RT OR IAL

UNIQUE, REFILLABLE SHAMPOO BAR SERVICE

ES LAUNCH 1ST MAY

*Available at participating L’Oréal Professionnel UK and ROI salons. Purchase a 300ml Shampoo bottle (out of Source Essentielle Daily Shampoo or Source Essentielle Delicate Shampoo) and when your client brings the empty bottle into the same salon where purchased, they will receive a refill of the same product purchased. Maximum of 3 refills. Refill must be claimed within 4 months of the latest date on their bottle. Subject to availability.

SOURCE ESSENTIELLE ALLOWS CONSUMERS TO COME AND REFILL THEIR SHAMPOO BOTTLES DIRECTLY AT THE SALON.* THIS IS A FIRST FOR L’ORÉAL PROFESSIONNEL UK AND IRELAND AND MARKS AN IMPORTANT STEP TOWARDS MORE SUSTAINABLE CONSUMPTION IN SALONS

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 1800 535616 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK. KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #LOREALPROIRE #FINDYOURESSENTIAL

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19/04/2018 12:43

COMING S OON !

A NEW WAY TO COLOUR CLIENTS AREN’T JUST LOOKING FOR NATURAL HAIRCARE. THEY WANT A COMPLETE NATURAL HAIR ROUTINE, AND THAT INCLUDES COLOUR. WHAT IF YOU COULD COLOUR HAIR WITH A 100 PER CENT HERBAL PRODUCT THAT STILL DELIVERS PROFESSIONAL RESULTS? L’ORÉAL PROFESSIONNEL IS BRINGING JUST THAT TO THE MARKET WITH ITS BRAND NEW LAUNCH, BOTANĒA. HERE’S A SNEAK PEEK AT THE TECHNOLOGY BEHIND ITS FIRST 100 PER CENT HERBAL HAIR COLOUR…

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CR EATIV E HE AD AD VE RT OR IAL

THE NATURAL COLOUR CLIENT

One in five salon clients don’t colour their hair,* and half of consumers are concerned about the impact of chemicals on the condition of their hair.** So what would make them consider colour? Forty-one per cent say if there was no damage to their hair, and 47 per cent if it gave a natural colour result.* Botanēa opens up the world of colour to these clients. The herbal powders are mixed with hot water alone, maintaining respect for the hair fibre. This luminising colour gives a beautifully natural-looking result, blending white hair and offering a soft re-growth. Botanēa is the natural choice for your clients with concerns about damage to their hair, and those who just want to live a more natural lifestyle.

100 PER CENT HERBAL INGREDIENTS

PACKAGING INNOVATION

With Botanēa, L’Oréal Professionnel is introducing a new refillable system. The herbal powders are stored in jars, made from 50 per cent recycled plastic, and these jars are re-filled using recyclable product sachets, made from Forestry Stewardship Council certified packaging.

JOIN THE NATURAL REVOLUTION

BOTANĒA WILL BE LAUNCHING IN SALONS NATIONWIDE IN JUNE. TO FIND OUT MORE, SPEAK TO YOUR L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 (UK) OR 1800 535616 (IRELAND), VISIT LOREALPROFESSIONNEL.CO.UK, OR EDUCATION PLATFORM LOREALACCESS.COM/UK OR LOREALACCESS.COM/IE @LOREALPRO #LOREALPROUK #LOREALPROIRE

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*Kantar World Panel Usage 2014 **Mintel December 2014 Natural and Organic Toiletries UK

Composed of three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades that give a natural colour result with luminous shine. The herbal ingredients are coated in natural coconut oil for consistent, professional results.

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CLUB club

.com/ g a m d a e h e iv t a cre

SPRING SUMMER 2 018 C RE ATIVEHE ADM AG.COM

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22/01/2018 11:39

FOR JUST

SIGN UP NOW

AND RECEIVE A GOODIE BAG OF PAUL MITCHELL NEURO LIQUID * PRODUCTS, WORTH

£87.80

It includes: Neuro Liquid Lather, Rinse, Protect and Prime

£10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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WIN a pair of VIP tickets to a Paul Mitchell Live Beautifully show!

Already a Creative HEAD member? We’ve got something special for you, too! This is your chance to win a pair of VIP tickets to attend a Paul Mitchell Live Beautifully show & party of your choice, worth £150+VAT. Brought to you by the Paul Mitchell Artistic Education Team, it includes VIP seating at the show, a goodie bag worth more than £75, meet and greet with the artists and models, access to ‘The Colour Lounge

by Paul Mitchell’ and a glass of prosecco. To be in with a chance of winning, simply keep an eye on your inbox for your exclusive link – FOR E all Creative HEAD members will receive an email on 1 May! CREATIV B U HEAD CLRS MEMBE ONLY

*For the first 25 new members to sign up between 1 May and 31 May 2018.

Subject to availability and no cash equivalent will be offered.

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

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F E E D YO U R C O LO R

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NEW Satisfy your color obsession and take your creativity even further with Nutri Color™ Creme. With a palette as limitless as your imagination, it delivers the color you want with the care you need.

Now, 4 new cold shades refresh, tone and boost the top-selling colors and multiply the creative possibilities of the latest fantasy trends.

Anything and everything is possible with the Nutri Color™ Creme 3 in 1 cocktail of color, care and shine.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK

REVEALING BEAUTY

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05/04/2018 15:13

S E S S I O N SALON TO

SINCE 1959

With BaByliss PRO’s Titanium Expression range you can create any look from session to salon.

Our curling tongs combine premium titanium with an advanced heating system to give consistent, even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK

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Editor’s letter

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82

62 JOIN US!

To me, May always brings new hope. The sun is shining that bit more often, everything feels that little bit more possible… and this issue of Creative HEAD illustrates that vibe precisely. First, you have buckets of business-boosting inspiration in our Salon Smart coverage and in our annual Power Book supplement. We also have our Passport to Summer, a practical guide to help you start a potentially scorching season for your salon’s tills. And finally, we have the deadlines for the Most Wanted and The It List awards, when hundreds of entries will be slotted into postboxes by optimistic hairdressers, dreaming of winning big. And who better to illustrate what’s possible with an It List trophy under your belt than Chris Appleton, our first It Guy winner and now stylist to stars such as J-Lo and KKW. It was wonderful to catch up with him after all these years, and hear him say how that It List win was the big spur that started to change, well, pretty much everything. What might that #MWIT18 entry do for you? Post it and find out…

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

Just as this issue was going to print we were hotfooting it to Manchester for The Coterie’s local debut, check out what went down online! Make sure you’re at our next instalment on 31 May in London, where we’ll be In Session with Sam Burnett and Rebecca Chang – think LIVE styling, inside insight and trend talk, all hosted by award-winning journalist Sophie Qureshi (see page 60). May is the month Most Wanted & The It List 2018 closes for entries, so if you haven’t already, head to page 56 for info and get your bid in before it’s too late. Finally, three little words…Big Hair Do! Register your salon to get in on the action – see page 62 for all the details!

@creativeheadmag

19/04/2018 13:27

May

WHAT’S INSIDE

78

CHRIS APPLETON

FASHION

The Trevor Sorbie team wows with its new lifestyle shoot

66

EDITOR

CHIEF SUB EDITOR

DEPUTY EDITOR

STAFF WRITER

ALISON ROWLEY

ART DIRECTOR

ADVERTISING

JENNY LE

DIGITAL DESIGNER

CLASSIFIED EXECUTIVE

JOANNA ANDERSEN

BETH DAVIE

NICK JABBAL EVA VESTMANN

ADAM WOOD

ANNA SAMSON LAURA TUCKER DAVID HAMMOND

ONLINE AND DIGITAL EDITOR

SPECIAL PROJECTS MANAGER SPECIAL PROJECTS DIRECTOR PUBLISHER

CATHERINE HANDCOCK

creativeheadmag.com

16_Contents May.indd 1

Model: Crista Cober for L’Oréal Professionnel.

Photographer: Liz Collins

Our first ever It List It Guy on what it takes to make it in La La Land

89 AMANDA NOTTAGE

ON THE COVER

creativeheadmagofficial

SCENE

The Coterie goes on the road to Manchester

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

ON THE COVER Hair by Kenra Professional

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

18/04/2018 10:27

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

LONG HOURS AND LOW PAY CAUSING JOB ANGUISH WORKING OVERLY LONG hours is the main cause of job dissatisfaction for hair professionals, followed by low pay and having to sell retail, according to a recent survey by Salons Direct.

The salon supplies wholesaler conducted the survey to find out how professionals feel about their career choice, revealing that 30 per cent of all respondents cited the number of hours worked as the least enjoyable thing about their job. This was followed by 23 per cent of respondents referencing pay scale, while 10 per cent said retail sales.

The survey further revealed that 41 per cent left their last salon job because of a lack of career progression, while 18 per cent cited poor management. However, 61 per cent found it relatively easy to gain new employment. Perhaps not surprisingly, what hurt hairdressers the most was when clients say they don’t like their work (47 per cent), but 43 per cent also felt hurt when clients left them.

Danielle Jones, marketing director at Salons Direct, said: “This survey has revealed interesting and honest results, unfortunately showing that pay scale and aspiration are keeping many stylists and beauty therapists unsettled in their careers, ready to move when possible.”

Ken West, director of 3•6•5 Education, said: “I believe our industry needs massive change. Prices need to be higher to allow a stylist to earn a competitive salary. I worked with a young stylist recently who had spent three years earning apprentice wages. He now realised that when he went on the salon floor, his charge-out rate would still mean he would earn less than his peers. The odds are he will leave the industry. Unless we can provide true career opportunities our industry will continue to struggle to recruit and retain the right people.” See page 28 for more on wages in the hairdressing industry

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L’Oréal ID Artists take on Barcelona THE L’ORÉAL PROFESSIONNEL ID Artists embarked on a three-day international education trip, hosted at The L’Oréal Academia in Barcelona.

Sixty seven ID Artists enjoyed a glamorous reception where they were formally welcomed by UK education director, Darren Oram.

They then enjoyed a presentation by Sueng Ki Baek and Shelley Sumner from the Rush Artistic Team, with L’Oréal Professionnel Creative Team members Hannah Robertson and Michael Sampson demonstrating the colour placement techniques. The team then presented a collection that the ID Artists have subsequently rolled out across the L’Oréal Colour Trophy Regional SemiFinals. On the second day of their education meeting, the ID Artists had the opportunity to get ‘hands-on’, working alongside the Rush team. The trip was rounded off with a gala dinner.

Lorna Magilton from Sally Montague Hair Group, Derby, said: “I had the best time in Barcelona, surrounded by creative and passionate ID Artists. I cannot wait to put into practice what I have learned.”

The Amalfi coast is known for its stylish visitors, but if your clients can’t get there this summer, make sure they can still get the look with the Alfa Italia limited edition Amalfi Collection Viaggio travel styling kits. Available in four fabulous pastel shades, the kit contains a 1,200w hairdryer, a mini ceramic styling iron and two sectioning clips, all packaged in a fashionable carry case. RRP £44.95

CREATIVE HEAD

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#CHedit MY month

AHEAD What May has in store for...

CASEY COLEMAN CHAIR SALONS

Meet our May Featured Artist!

Jason Miller, Elle Craik and Joshua Miller

WINNER OF THE 2017 Most Wanted Hair Trend award, Sam Burnett, is a man of many talents. Salon owner, award-winner and celebrity stylist (Charli XCX is a fan), Sam is not only our Featured Artist for May on Creative HEAD Education, but he’s one of the stars appearing at The Coterie: In Session on 31 May. Join Sam, along with The It Girl Rebecca Chang, for an evening of session inspiration at this interactive Coterie event. The night will feature live styling, backstage tips and candid conversation, hosted by award-winning journalist and former beauty and style director of Marie Claire, Sophie Qureshi. Need Sam before 31 May? Head online from 1 May for his turn as this month’s Featured Artist where you’ll discover his career-making images and lots more. Visit creativeheadmag/education

Schwarzkopf reveals YAT SCHWARZKOPF PROFESSIONAL HAS unveiled its 2018/19 Young Artistic Team.

The winners are (pictured above, from left): Hannah McGrath from 77 The Hill, Enfield; Misha McLean from Rainbow Room International, Uddingston; Chloe Hunter from Daniel Granger Hair, Northampton; Joe Maughan from Hooker & Young, Ponteland; Keely Passmore from Janet Maitland, Durham; and Fabia Bruce from Hensmans, Northampton. The team was selected by a judging panel that included Creative HEAD editor, Amanda Nottage; creative colour director of Trevor Sorbie, John Spanton; and session stylist Peter Burkill.

CREATIVE HEAD

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CHARLIE MILLER HOSTS 18TH AWARDS SHOW TEAMS FROM ALL five Charlie Miller salons gathered to celebrate the salon group’s 18th Achievement Awards, recognising and rewarding hard work and strong performance from the previous year.

Held at the Radisson Blu on Edinburgh’s Royal Mile and hosted by radio and TV presenter, Grant Stott, the Outstanding Hairdresser of the Year award went to Elle Craik, Stafford Street salon manager, while Carla McGuire picked up Salon Technician of the Year and marketing manager, Yvonne Blyth, picked up a 20-year Service Award.

I’m shooting a hair collection while continuing to push my #PatchTestParty initiative, ensuring clients have a fun way to get skin tested. I’m attending The Coterie: In Session in London, starring It Girl Rebecca Chang and Sam Burnett.

I’m also on the lookout for staff to join me at Chair Salons.

CAROLYN SWEENEY CREATIONS

Following the fab Integrated Marketing workshop at Salon Smart, we’ve made plans for each of the channel touch points covered, including educating the team on thinning hair and wig services with advice that will also feature on our website and social media.

We also have staff attending 3•6•5 training courses.

AVEDA RAISES MONEY FOR EARTH MONTH

The Aveda network has come together to support Earth Month, raising money to improve access to clean water across the globe. This year the network joined forces and invited clients to take the pledge to go the extra day without washing their hair.

Aveda also supports Global Greengrants Fund during Earth Month by raising money through the sale of its Light The Way Candle.

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Say ‘see ya’ to yellow and ‘hiya’ to cooler blondes with Goodbye Yellow from Schwarzkopf Professional – great for quick in-salon toning and the perfect solution for at-home blonde maintenance, too!

RRP £15

0800 526741

Perfect for your summer shelves is the limited edition ghd saharan gold, a luxe capsule collection of S/S18 hair tools in warm golden metallic hues.

RRP FROM £59 01924 423400

schwarzkopf-professional.co.uk

ghdhair.com

Pitched as ‘the mother of all hair treatments’, Fab.ME from Design.

ME adds shine, hydrates, protects against fade, reduces static and detangles… all in one lotion.

SALON PRICE: £10.99 0330 1231907 salon-services.com

Spot on for summer, the Supreme Blonde collection from Affinage’s Infiniti Toners includes six warm and cool blonde shades to keep blondes sparkling.

IN-SALON SERVICE 01794 527111 affinage.com

That root stretch trend is here to say, so take a look at the 11 new colours from extensions experts Remi Cachet, available in Mini Tips, Flat Tips and Wefts in 20-inch size.

IN-SALON SERVICE 01642 867213 remicachet.com

Kick knots and tangles to the kerb with the sea spa complex-fuelled Opus Magnum Hydrating & soothing conditioner from Urban Alchemy, perfect for easy-to-comb, moisturised hair.

RRP £19.99 0333 2412995 urban-alchemy.com

Irresistible services consumers will want to snap up, selected by the Layered team

Dare we say it, but spring might actually have begun, and you know what that means… blondes! Which in turn means JOICO Blonde Life Brightening Shampoo, Conditioner, Masque and Brightening Veil. They’ve been created with strand-strengthening arginine and an exotic, nutrient-rich blend of tamanu and monoi oils to banish brassiness, off-tones, fading and damage that blondes face on a daily basis. As the newest addition to the range, Brightening Veil is a must-have for any light-haired lovers – a care spray that protects vulnerable blonde locks from mechanical, thermal and UV damage.

HDResolution delivers high shine, high definition colour, and has just unveiled nine new shades. Look out for Redken Recipes for your salon, using the shades Tortoise Shell, Roseberry and Chocolate.

IN-SALON SERVICE 020 8762 4623 redken.co.uk

RRP FROM £13.70 0845 0712326 joico-blondelife.com

New to the Lifestyling range from milk_shake are Thermo-Protector spray, Design Wax, Texturizing Cream and Freehand Paste, full of natural ingredients such as quinoa and milk proteins.

RRP £20.59 EACH 01392 365177 milkshakehair.co.uk

Help your clients sleep easy with the seriously luxe Overnight Repair Serum from Balmain Paris Hair Couture – it works as both an overnighter and a weekly intensive treatment for hair in need of a little silky seduction.

RRP £65 01323 842288 balmainhair.com

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CREATIVE HEAD

19/04/2018 13:29

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Did you know that half of all consumers who bought beauty products in the past 12 months actively looked for products made with natural ingredients? If you’re not already catering to this clientele, you need to right away. Source Essentielle from L’Oréal Professionnel is a great place to start. Combining nature, scientific expertise and professional performance, new Source Essentielle is your chance to create a natural, personalised routine for your clients. The carefully chosen flowers and leaves are suspended within each shampoo, highlighting the care range’s natural credentials and authenticity, and targets normal to fine hair, coloured hair and those with a sensitive scalp. And clients can refill their shampoo bottles directly at the salon, helping your clients and your business become more sustainable.

RRP FROM £18 0800 0304034 lorealprofessionnel.co.uk

IT’S ALL ABOUT... BODY Want to protect thinning hair and colour at the same time? It’s no problem with new Scalp Protect Serum and Density Defend leave-in strengthening foam from Nioxin.

SCALP PROTECT RRP £18.05, DENSITY DEFEND RRP £20.50 01202 595700 nioxin.com

CREATIVE HEAD

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Structure Transfoamer starts life as a lightweight airy foam before morphing into a luxurious crème that boosts body and volume – all while conditioning the hair, too! Genius…

RRP £14.40 +31 (0)492 553999 structurehair.com

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17/04/2018 11:18

R U YO ITH T S SW O BO INES S BU

£25,000

THAT’S THE ADDITIONAL REVENUE HARRY THOMAS HAIR IN STOCKPORT HAS MADE SINCE LAUNCHING SMARTBOND IN MARCH 2016, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. SO, IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT IN EVERY COLOUR, LIGHTENING AND STRAIGHTENING SERVICE FOR STRONG AND PROTECTED HAIR. SALON MANAGER, EMMA GREGORY, SHARES HER TOP TIPS…

1 Educate the team on the "ground-breaking technology and how it helps prevent colour fade, adds vibrancy, and provides amazing condition to clients’ hair. Then make sure it’s added to your menu for every colour service".

2 Make sure Smartbond is offered during the consultation. After explaining how it would benefit their hair, roughly 80 per cent of clients opted for

Smartbond. For those who didn't, we offered them the chance to have the Smartbond treatment at no extra charge and we found that this worked wonders. Having felt the difference Smartbond made to their hair they wanted to add a Smartbond treatment to all their future colour services.

3 Create incentives for the team. Each team member received a £70 voucher for every bottle fully used and an additional £5 for each standalone treatment.

THE FIX

Check out this summer blonde from @sallymontaguehairgroup using Instant Highlights.

Want to recreate this look in salon?

Simply follow the steps below: STEP 1: Apply 10 meches using Instant Highlights in the #instacontouring technique Step 2: Rinse & Tone with Dia Light 10.12 + 6 Vol Diactivateur Step 3: Use Smartbond throughout Don’t forget to share your blonde creations using @lorealpro #lorealprouk #instanthighlights #smartbond

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RETAIL REHAB Tecni.ART styling range from L’Oréal Professionnel is celebrating its 25th birthday, by partnering with contemporary British artist Stuart Semple to create this limited edition design for its bestselling products such as Pli.

CREATIVE HEAD

17/04/2018 11:53

CR EATIV E HE AD AD VE RT OR IAL

a e B

COLOUR ADDICT

LOOKING ARE YOUR CLIENTS IGHLIGHT FIX? H T N TA S IN N A R FO

*Google YouTube top queries July 2017 – Jan 2018. **Terms and conditions apply. For full T&Cs, visit lorealprofessionnel.co.uk/terms

With highlights ranking in the top 10 most-searched for beauty terms on Google* and the growing interest in partial techniques, now more than ever, is the time to offer your clients the highlighting service they are looking for.

Say hello to Instant Highlights, the new PRO HEAT lightening system from L’Oréal Professionnel that lifts up to six levels in just 30 seconds. There are so many types of client to offer Instant Highlights to and services to add it on to. From a blow-dry upgrade to the first time colour client and the balayage refresh customer to the precious time saver, this speedier service will allow you to fit in at least one extra colour client per day. Tiffany Watson from Toni&Guy in Hammersmith says that they “can now take colour bookings at 6pm, so that’s at least an extra £120 in the till from doing an Instant Highlight service and a blow-dry”.

HIGHLIGHTS There are so many ways that Instant Highlights can help boost your business. Not only is it a great opportunity to recruit those time-poor clients, but also a chance to give your existing clients a brightening boost with some #instacontouring face-framing lights. It’s a real gamechanger, a great service builder and conversation starter!

The Challenge

Win a personal shopping experience, worth £2,000!** Find out more at lorealprofessionnel.co.uk

TRY THIS

NOW

1)

Create a premium service package with Instant Highlights and Smartbond. Why not add a toning service?

2)

Increase your percentage of colour clients by using Instant Highlights as an introduction to first time colour and why not upgrade your regular blow-dry clients to have a few lighter pieces around the face, too?

3)

Promote Instant Highlights on your social media channels. Search #instanthighlights for inspiration

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk CREATIVE HEAD

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17/04/2018 11:53

#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? My mum was a hairdresser so I grew up visiting the salon, enjoying the atmosphere, the people and the glamour of it all. At school, I had a passion for English, art and history but I was always good at creating with my hands.

I’d style anyone’s hair who would let me. I got my first Saturday job in a salon at the age of 14 and I was totally sold!

LAUREN BELL WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Joining Haringtons in 2014 was a real gamechanger, and I successfully auditioned for the L’Oréal Professionnel ID Artist programme.

It gave me fantastic opportunities; such as assisting on shoots, teaching seminars, regularly assisting at London Fashion Week and building contacts and friends from whom I’ve learned. I recently moved to Haringtons Soho, and since being in London I feel I’ve achieved a lot, such as creating tutorial videos for the salon, being featured in Runway and being able to secure more shows at LFW, such as assisting Anthony Turner backstage for Erdem. I was asked to stay on to assist the hair for the Erdem lookbook shoot, which was at the National Portrait Gallery. I was in my element!

WHERE DO YOU SEE YOURSELF IN 10 YEARS? All I know is I still would love to be salon-based, if only for a couple days a week. I’m very open to exploring all avenues, including travel. I’d like to get more experience of editorial shoots, and I’d love to write for hair and fashion magazines.

We shall see!

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Assisting at a haute couture show in Paris.

I’m working on my French and working towards securing that gig!

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Blushed Blonde for L’Oréal Professionnel

AGE 25 HARINGTONS SOHO

19/04/2018 10:40

#CHedit

Inside story ANGELA MASON HAIR EXTENSIONS

WEST DIDSBURY, MANCHESTER

Angela Mason had a clear concept: to open a creative, destination salon where all types of extension applications were offered, alongside a beauty retreat, blow-dry bar and training academy. “Opening a two-storey salon gave me the chance to house all of my brands under one roof and provide a creative hub for hair extensions,” she explains. Inspired by the energy of salons in Brooklyn, Angela was focused on moving away from a clinical salon vibe, and being surrounded by buzzing independent local businesses, restaurants and bars certainly helps. The interior features a statement floor, bespoke feature lighting, massage backwashes from Salon Ambience, textured walls and seating and bespoke furniture by Telegraph Furniture. “My favourite element is the foliage that runs through the salon,” says Angela. “I wanted to create a warm and inviting space. And the green wall just outside the front door is a real talking point. Each season I’ll dress it differently – it’s become a popular selfie spot in West Didsbury!”

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WHITEMAN SOHO LONDON SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD!

26

026_InteriorsMay.indd 1

Lisa Whiteman’s new venture in London’s on-trend Ham Yard is slick and savvy – we love the Goldwell-stocked colour bar.

CREATIVE HEAD

19/04/2018 13:30

THE SUPREMES

WHEN IT COMES TO COLOUR IN THE SUMMER, BLONDES REIGN SUPREME, SO MAKE SURE YOU OFFER THEM THE VERY BEST WITH SUPREME BLONDE TONERS BY AFFINAGE THERE’S THE BEACH blonde, the bronzed goddess, the sunkissed blonde, the lighterfor-summer blonde… whatever kind of blonde your client chooses to be, make sure you can make it happen with the new addition to Affinage’s INFINITI Intelligent Colour System, Supreme Blonde Toners.

Not only has it become the brand’s fastestselling launch ever, the new shades are seriously stunning.

There are six creative toners that are fully intermixable so that you and your salon can offer a truly bespoke service that adds a whole new dimension to your clients’ colour.

The wonderfully warm Beige Blonde, Rose Blonde and Almond Blonde are designed to enhance warmth, without lift action.

Or for a cooler alternative, there’s Super Ice Blonde, Ice Blonde and Pearl Blonde – each designed to neutralise warmth with minimal lift.

Like the rest of the INFINITI Intelligent Colour System, these Supreme Blonde Toners have a nourishing emulsion crème base, enriched with shea butter and argan oil that adds protection, suppleness and shine for beautiful, healthier looking hair.

Colourists can be assured of ultimate colour results, thanks to the system’s revolutionary colour delivery system, DATEM PLUS Technology, for more intense and long-lasting results. If all this wasn’t enough, INFINITI formulations contain more than 90 per cent naturally-derived ingredients, obtained from sustainable and renewable sources – making them kinder to the planet as well your clients’ hair. To help you get your summer blonde on, Intro Kits containing all six Toners, two bottles of Affinage Convertor, a shade chart and brochures, are available now.

Get yours today!

DISCOVER THE ENTIRE INFINITI INTELLIGENT COLOUR SYSTEM Enjoy an extensive choice of 130 shades, including vibrant reds, brightest blondes and beautiful natural tones in the Regular and High Lift Series, as well as the shimmering, iridescent Metallics and the elegant and arresting black and grey shades of the Gothic Series. There’s also b:RED, which offers intense, standout red and copper highlights, while the Intensives Series includes seven pure pigments for bespoke colour creation and unlimited results.

For information on new INFINITI from Affinage, call 01794 527111 or visit affinage.com CREATIVE HEAD

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19/04/2018 13:31

THE BUSINESS EDIT

THE SECRET OF… ONLINE BOOKING

CHARLOTTE NEWTON, senior manager of EMEA marketing for MINDBODY, explains online booking…

WHY OFFER ONLINE BOOKING?

“Your customer’s experience begins before they even walk in your door.

The moment someone finds your salon, whether it be on your website or via mobile app, it’s their first impression of your business. Offering online booking can help enhance that, making it convenient for people to browse your offerings and book an appointment.”

WHAT QUESTIONS SHOULD YOU ASK WHEN LOOKING FOR A BOOKING SYSTEM?

“How is the software helping you to attract new clients and retain existing ones? When a salon uses MINDBODY, it’s automatically listed on our consumer-facing MINDBODY app. This free mobile app is brilliant for salon owners and operators because all of your available appointments are easily searchable and bookable by existing or prospective clients. Consumers can search for services based on their location and all salons nearby offering cut, colour and styling will be displayed. From there they can easily click on a business, search appointments and book and pay.

Users can also save your business to their favourites, making it easy for them to book the next time.”

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 28

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CAN HAIRDRESSING AFFORD NOT TO PAY A LIVING WAGE? AT SALON SMART, 3•6•5’s Ken West spoke about the need for salons to pay more to attract and keep young talent into the industry – especially when salons regularly pop up on the government’s ‘named and shamed’ list of National Minimum Wage (NMW) dodgers. How can hairdressing compete with other recruiting industries if the pay is universally poor for entry and mid-level staff?

Currently, the National Living Wage (NLW) stands at £7.83 an hour, while the ‘Real Living Wage’, calculated by the Living Wage Foundation and based on living costs, is £8.75 across the UK and £10.20 in London.

Two years ago, industry wages was a subject of an NHF survey, which found that salaries for a stylist with two years or more experience ranged from £14,716 to £20,000 a year, which fell some way below the UK national average salary of £26,500 at the time. Higher earnings are certainly possible, as the survey showed that 7 per cent of salons were paying their experienced stylists the equivalent of £31,200 a year. These were typically larger salons with turnover of £250,000 or more, mostly based in London and the south east.

“In our survey, most salons (70 per cent) were paying their apprentices the NMW. Yet the same number were telling us that it was

difficult to recruit apprentices,” says Hilary Hall, the NHF’s chief executive. She admits that it’s difficult to attract young people into an industry where many can expect to earn minimum wages, especially at the start of their career.

At the same time, salons are struggling to survive in an ever-competitive environment where wages make up by far the biggest proportion of costs. “But keeping wages down runs the risk of stifling the talent coming into our industry and they won’t stay long enough to consider hairdressing as a great career,” she warns.

Smith England has decided against a performance-related salary structure. “For us, loyalty and happiness of our team is key.

In the five years since we opened, not one of our stylists has left,” explains founder Phil Smith. “At our salon in Salisbury, each stylist earns between £25,000 and £30,000.”

“I’ve been running salons for 27 years and I set up Smith England as a final hurrah,” he adds. “I didn’t want the stress of running a pressurised salon and so adopted a not-forprofit business style, where no-one is target driven. For us, it’s the perfect balance. We know we have a happy, content team that enjoy working here and those feelings an passed onto clients. This in turn builds client loyalty and keeps business flowing.”

ANNE VECK ANNE VECK SALONS Why do some salon owners believe that paying their team members low wages is critical to the success of their business?

A lot of work is becoming less skilled and less well paid. About 8m working age adults have ‘below-functional’ numeracy skills and 5m have ‘below-functional’ literacy skills. Do we want hairdressing competing in this pool of potential employees? Or do we want to attract the best talent? Hairdressing needs to compete with other creative industries. Average starting pay for creative and design professionals is £25,000. Average pay for all hairdressers is £25,000 – so we’re already at a disadvantage. We have signed up to the Living Wage Foundation’s Living Wage commitment. We pay all employees over the age of 18 (except first-year apprentices) a living wage of £8.75 an hour. Our professionals earn a lot more than this, but it’s very attractive for potential new recruits.

CREATIVE HEAD

17/04/2018 11:33

HAPPY HOLIDAYS! IF WORKING OUT YOUR STAFF’S ANNUAL LEAVE WEARS YOU OUT, YOU CAN NOW BANISH THOSE HOLIDAY BLUES WITH A LITTLE HELP FROM THE NHF

WITH SUMMER ON the way, you need to know how to do those all-important calculations to keep your staff happy and stay within the law. Below is a snapshot of how the NHF can assist you…

MINIMUM ENTITLEMENT

“UK law says all your employees are entitled to paid holiday,” says Hilary Hall, chief executive of the NHF. “And all full-time employees are legally entitled to a minimum of 5.6 weeks’ paid annual leave.”

This means that a stylist who works five days a week should get at least 28 days’ paid annual leave. You can work this out by multiplying five days by 5.6 weeks (5 x 5.6), which gives 28 days’ holiday, including Bank Holidays. And when it comes to part-timers: “The same principle applies,” says Hilary. “Use the same calculation – this will be pro rata depending on how many hours/days they work each week.”

MATERNITY LEAVE AND SICK LEAVE

“Maternity leave cannot be taken at the same time as annual leave,” says Hilary. “Annual leave will continue to build up during maternity leave and must be taken separately. The same applies when someone is off sick – and you cannot force an employee to take annual leave when they are off sick.”

HOW THE NHF CAN HELP YOU

The NHF offers a range of business support services for salons, from legal, employment and financial advice to brilliant ideas for managing people and boosting your business. For less than 75p a day, member benefits include: • Free 24/7 legal and commercial helplines • Free employment and chair renting contracts • Free health and safety advice

JOIN THE NHF BY 31 MAY AND QUOTE CHM25 TO GET £25 OFF YOUR

MEMBERSHIP FEE!

PASSPOR T TO I N S T ANT HEL NHF mem bers can ca P ll the NHF team for fr me

ee, expert mbership help with entitleme annual lea nt and tric ve ky holiday other HR issues, as and comm well as ercial matt ers

Leave your holiday woes behind with a little help from the NHF. Call 01234 831965 or visit nhf.info to find out more CREATIVE HEAD

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16/04/2018 16:18

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LIFE LESSONS

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION “I’m struggling with recruitment. Often, candidates fail to turn up for interviews and, when they do, they seem very disengaged. How can we ensure a higher calibre of staff through the doors?”

HAYLEY GIBSON FORBES, SJ FORBES

KEN’S DIAGNOSIS Brilliant question Hayley with, sadly, no simple answer. I ran a workshop on this topic recently when our 3•6•5 members highlighted recruitment as their biggest challenge currently. As you may know, the bigger challenge is what are the candidates applying for? Is it a respected, well-paid job with great opportunities for a long-term future? Or are they just showing up to be a trainee or a hairstylist?

To get back to your question, which particularly referred to the interview, what exactly is your process? Most salons ask people to turn up and have a chat. This may seem friendly and informal, but is it professional and is it leading to no-shows and time wasting? When you are interviewing candidates, younger ones often appear disengaged. That tends to be the way they are naturally, as they are more used to engaging via social media than face to face. This

doesn’t mean they are disinterested. They are just not used to that one-on-one engagement that you have years of experience of. You can coach that though, if you decide to take them on. Regarding the calibre of people you are attracting in the first place, what you have to offer will affect that, but maybe it’s time to change your process.

• Are you promoting your vacancies where the right people will see them?

• Do you get applicants to email their CV? • Do you conduct an initial phone interview?

• Have you considered Skype interviews to save delegates travelling time?

• Do you have a clear interviewing structure with questions that each candidate can be given a score against? This is vital if you are ever challenged by an applicant to justify why they did not get a position.

• Do you have a clear job description to send to applicants prior to their interview?

• Do you have information on your salon, its history and vision for the future?

• Do you confirm interviews the day before and again on the day?

And finally don’t get wound up by the noshows. They will happen. I suggest you get a cup of tea, use the time wisely and consider it to have been a silent interview where the candidate was not suitable. After all, they proved that by not showing up!

DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 30

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JUNIOR GREEN JUNIOR GREEN SALON Learn from mentors.

I’ve been lucky enough to work with some amazing hairdressers in my career, including Afro hair pioneer Winston Isaacs, and have learnt from all of them. We’re lucky that in this industry most talented hairdressers are more than happy to pass on their knowledge.

Make sure you attend as many events featuring presentations by other hairdressers as you can.

There are so many events that offer an insight into how top hairdressers work, take advantage of them.

Don’t be afraid to specialise. I had great training in all aspects of hairdressing but when it came to opening my own salon I made a conscious decision to specialise in Afro hair. It was the side of hairdressing I loved most and I recognised there was a gap in the market.

Don’t expect success without hard work. I started as a trainee at a small Afro salon in Finsbury Park in London and worked my way up. I put all my energy into achieving my goals.

CREATIVE HEAD

19/04/2018 13:32

n target

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel

GDPR – A-OK?

This month sees the introduction of GDPR, and with it enormous changes to how salons market to clients, and how data is stored, both client and staff. The majority of the Reader Panel (53 per cent) felt that the changes had been poorly communicated to small businesses, and many had more questions than answers on what to expect. “No governing body, or the body who is imposing it, has made anything clear to us,” complained Chris and Emma Simmons from Salon 54. “We’ve done our own research, and it has taken us so long to put things into place.”

Have you contacted all of your clients to get consent to keep their data and continue communicating with them, ahead of the 25 May deadline?

YES 19 % NO 56% IN THE PROCESS 25%

Have you conducted any staff training regarding GDPR?

YES 29% NO 42% WE INTEND TO 29%

AVERAGE RETAIL TURNOVER

ARE YOU ON TARGET?

AVERAGE CLIENT SPEND (EX. VAT)

How was business in March compared with February?

9.2% £49.07

NEW CLIENTS ACCOUNT FOR

9% OF BUSINESS (March 2018)

“I get GDPR – every time I get spam, I unsubscribe. Does it make any difference to business? No! The amount of money, man hours, storage to go through the correct processes – it’s a joke! It’s work for the sake of work” PAUL DAVIES, TOP TO TOE

SNAPSHOT

73%

Decrease in no-shows thanks to salons sending out SMS reminders

STABLE 14%

67%

of clients who opt-out of eshots opt-in to SMS marketing

GROWING 86%

How was business in March compared with March last year?

DECLINING 7% STABLE 7%

GROWING 86%

IF YOU DON’T GET ONBOARD WITH GDPR, YOU COULD BE MISSING OUT ON EXTRA REVENUE…

7p

The average cost per SMS sent from a salon

One Salon iQ client sent 914 texts at 7p each, costing £64 but generated

£642.50 in extra revenue

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM CREATIVE HEAD

031_On targetMay.indd 1

31

17/04/2018 11:34

CHRIS NICHOLAS INSIGHT UK

TELL US WHAT MAKES INSIGHT SPECIAL… Insight prides itself on creating effective products that are driven by ethical values and natural ingredients. We source organically-derived ingredients and all formulas are paraben, petrolatum, colourant and allergen-free.

What makes it extra special?

We only use ozonated water in our products, which uses a purification process to remove any metallic extracts and bacteria.

HOW CAN INSIGHT HELP SALONS TAP INTO A NEW CLIENTELE?

QA

#BusinessEdit

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

BRUCE MASEFIELD, BRUCE MASEFIELD: HAIR What made you feel it was the right time to move out of your comfort zone and open a salon?

Luke Benson @lukebensonhair The word ‘comfort’ is the exact reason why it was the right time for us to embark on our own beauty brand. Our belief is that beauty sits within brands that have a personal approach.

We offer an environment, experience and hairdressing that’s all about personalisation.

It’s important salons can cater for a customer market that is so conscious on health and wellbeing of both our hair, body and environment. We’ve witnessed a huge surge in this market in recent years and it’s only going to get bigger, so it’s important the professionals are able provide these products and services in their salon.

How are you adjusting to salon life outside of Sassoon?

WHAT’S ON THE HORIZON FOR INSIGHT?

I’m going to expand my salon this year, and I love your approach to business.

Do you have any advice or tips as I plan?

Our research and development chemists are constantly working on new innovations and we will have some exciting news to announce in the summer, however we’re never pressed to launch products for the sake of it, the main thing is to make sure everything is sustainable and highly ethical, which is a greater priority than new products.

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Lisa Whiteman @lisawhiteman3 Life after Sassoon is very different, as you can imagine – going from working in a large team to a much smaller one is a complete contrast. Although I miss my really good friends at Sassoon, life is very fulfilling because as a small team you achieve everything that happens within your brand. A constant focus on all areas is necessary; we don’t have the luxury of having different departments to produce your photoshoots or book your travel.

What’s the most useful piece of advice you’ve ever been given?

Jamie Hill @iamjamiehill Nothing comes without hard work and focus. I always keep myself open to inspiration to feed the soul and learn anything from anyone who does something or approaches hair in a different way, but always stay true to your own aesthetic. You cannot be everything to everyone.

Karen Thomson @kamhairbodyface Do your research! When we designed our salon we researched spaces and environments that we liked. We had loved open-spaced Parisian apartments juxtaposed with the simplistic design of Scandinavian furniture designers. Moodboard everything your salon needs. References will be the best way to convey your ideas to your tradesmen. Never, ever, take no for an answer.

What has been the best experience of your career?

Angela Byrne, @easydryintl I have a few! Working alongside the late Vidal Sassoon would be one, of course. And recently I went to Moscow, where we put on an amazing gala show at the Four Seasons Hotel on Red Square for Wella’s System Professional new styling line. And the proudest moment has to be creating our hairdressing brand, Bruce Masefield: Hair.

Next month: Michael van Clarke. Tweet us your questions @creativeheadmag

CREATIVE HEAD

16/04/2018 16:22

Live

life to the full

*Based on hair length of 30 cm, measured by weight of broken hair, compared with non-conditioning shampoo

Did you know that six out of 10 clients concerned about thinning hair are also prepared to pay more for an effective solution for colour? Time to double your business with NIOXIN NIOXIN HAS PROVIDED round-the-clock care for thinning locks for more than 25 years with its three-part System Kits formulated to tackle the issues of derma (scalp environment), density (hair volume) and diameter (strand thickness).

Last year the brand introduced colour-safe technology to prolong colour for up to 18 washes. The innovative 3D Colour Lock service, applied immediately after the colour process, works by sealing in colour, neutralising residue and reducing copper on the scalp’s surface, strengthening weak, thinning hair and minimising breakage.

Now NIOXIN has made it even easier to maintain vibrant colour and protect thinning hair.

New Scalp Protect Serum is a salon-exclusive anti-irritation treatment that helps protect the

scalp during the colouring process. Applied pre-colour, the serum remains on the scalp, like a glove on a hand, with NioProtect Technology offering full protection and reducing breakage at the roots by up to 28 per cent.

Also new, Density Defend is a lightweight leave-in strengthening foam for coloured hair that clients can use at home. Its DensiProtect Technology has been shown to reduce breakage by up to 93 per cent,* while also improving the vibrancy of hair colour.

As the leader in hair thinning, NIOXIN has always led the conversation around hair thinning, and strives to address the latest concerns with its product innovations.

This new, strengthened in-salon colour service and enhanced retail offering means you can deliver the results your clients are looking for – thicker, fuller hair with zero compromise on colour.

READY FOR YOUR CLOSE-UP? To recognise specific hair needs, NIOXIN’s consultation service is key – and new consultation tools make this process easier than ever before. Slot the Nioscope 2.0 consultation tool onto your smartphone to magnify your view of your client’s scalp, and use the new NIOXIN consultation App to provide regime recommendation, as well as store before and after photos that can be emailed to the client – important for driving loyalty.

To find out more about how NIOXIN can answer your clients’ key hair concerns, contact your Wella account manager or visit nioxin.com CREATIVE HEAD

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17/04/2018 11:35

#BusinessEdit

BOSSES URGED TO USE TAX-FREE ‘TRIVIAL’ GIFTS

WITH COMPETITION INCREASINGLY tough on the high street, businesses are being urged to make better use of so-called “trivial” tax-exempt gifts that can help to boost employee productivity and morale. Under HMRC rules, you do not have to pay tax on a benefit for an employee if it costs you £50 or less to provide, isn’t cash or a cash voucher, isn’t a reward for specific work or duties and isn’t rewarding something already in the terms of a contract. A survey of 1,500 UK workers and business leaders by rewards firm One4all Rewards found only 12 per cent of retail employers were aware of this allowance, which firms could use to regularly give small gestures of goodwill staff. However, HMRC has stressed it is good idea to check first that a gift will be indeed classed as “trivial” by calling its helpline on 0300 200 3200.

DELAY TO TAX-FREE CHILDCARE SCHEME GOVERNMENT PLANS TO replace childcare vouchers with a new tax-free childcare scheme have been put on hold.

The planned closure of childcare vouchers to new applicants from April 2018 has now been delayed for six months. The plan had been that, rather than using employerprovided vouchers, eligible parents would be able to get tax-free childcare worth up to £2,000 a year managed through an online account. NHF chief executive Hilary Hall said: “It is crucial that the system works for parents. Until that happens, the NHF welcomes the temporary reprieve for childcare vouchers to give working parents realistic options for help with childcare costs.”

COUNTDOWN TO GDPR WITH THE European Union’s new GDPR data law coming into force on 25 May, the NHF has published a last-minute checklist for salons and barber shops to help them understand what GDPR is, what to do about it and how to comply with these tough data protection laws. The General Data Protection Regulation will replace the Data Protection Act, and business owners can be heavily fined if they don’t comply with the new regulation. It will be vital for businesses to make sure they review how they collect, store and retain data, as well as how they communicate with clients.

The NHF checklist 1)

Salons will need to register with the Information Commissioner’s Office (ICO) if they keep personal information about clients. This could be, for example, a client’s address and telephone number.

However, it is worth checking first if your business was already registered under old data protection laws. If so, the ICO should be able to transfer you to GDPR. Find out how to do this at ico.org.uk

2)

Under GDPR you will need specific, lawful reasons for collecting and using personal information for things like marketing. The most important of these is consent and you will need to get consent from new clients to receive marketing messages from you. You don’t need to get consent from existing clients if you collected their contact information as part of providing a service or product to them and you’re marketing only for similar purposes.

Every marketing message you send must include a clear and easy way to opt out of receiving further marketing messages.

3)

Under GDPR, staff and clients have the right to see and correct whatever data you are holding on them and even request to have it deleted. Ensure you can show people the data you have on them if asked.

4)

Tell staff what to tell clients.

Clients may ask staff about GDPR, so ensure they know what to say in reply. Keep client messages positive, so reassure them that you keep their personal information safe and secure.

5)

Put in place and communicate the fact that you have a privacy policy.

You will need a privacy policy that is easy to understand and publicly available. Your privacy notice should include: what personal data you collect; why you collect it and how it is used; who it will be shared with; when and why it will be deleted; what you will not use personal data for.

6)

If in doubt, get in an expert or speak to the ICO. The NHF has published a comprehensive members-only guide and template toolkit. Visit nhf.info/gdpr-guide

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 34

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CREATIVE HEAD

17/04/2018 11:38

TURN UP THE HEAT NEURO LIQUID

INTELLIGENT STYLING Salon Success8ppMay.indd 1

17/04/2018 11:59

INTELLIGENT STYLING From springy curls to smooth blow-drys, hi-tech heated tools are key to any styling routine. But with heat comes risk. Without protection, exposure to high temperatures from tools can dehydrate hair, causing the outer cuticle to crack. Hair becomes frizzy and unmanageable.

The Neuro Liquid collection has been specifically created to withstand heat and provide protection for hair, every time it’s styled.

Made with unique HeatCTRL technology, this performance-engineered range of products allow you to blow-dry, straighten and curl with confidence, making them the perfect companions to Neuro professional tools. Turn up the heat without compromising hair.

COVER LOOK

Products: Neuro Protect, Neuro Finish Tools: Neuro Unclipped Styling Rod, 413 Sculpting Brush

Salon Success8ppMay.indd 2

17/04/2018 12:01

CR EATIV E HE AD AD VE RT OR IAL *When using Neuro Prime.

PREVENTS THERMAL DAMAGE

BY UP TO 86 PER CENT*

Salon Success8ppMay.indd 3

17/04/2018 12:00

THE POWER OF HEATCTRL

When hair is exposed to tension, friction and extreme heat, strands become dehydrated and the outer cuticle can crack, resulting in frizz, split-ends and hair that’s difficult to manage.

HeatCTRL technology is scientifically proven to react to heat, helping protect the hair from the damage caused by daily styling, smoothing and blow-drying.

HOW IT WORKS

Proteins and silicones crosslink to help repair the cuticle and form a protective barrier that activates with heat. HeatCTRL helps reduce the rate of heat transfer, so you get all the styling power with none of the damage

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HEATCTRL IS PROVEN TO‌ Prevent thermal damage by up to 86 per cent* Provide 4.5 times more condition** Block humidity for up to 8 hours***

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*When using Neuro Prime. **When Using Neuro Repair. ***When using Neuro Protect or Finish.

Products were tested by an established independent, third-party laboratory.

Products: Neuro Protect, Neuro Finish Tools: Neuro Unclipped Styling Rod

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CR EATIV E HE AD AD VE RT OR IAL

NEURO CARE

A lightweight shampoo, conditioner and treatment, scientifically proven to dramatically increase conditioning and manageability

LATHER / HEATCTRL SHAMPOO

• Cleanses heat-stressed strands with a refreshing scent • Gently removes dirt and styler residue • HeatCTRL technology helps to create an ideal foundation for using thermal styling tools • Colour-safe formula for all hair types

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RINSE / HEATCTRL CONDITIONER

• Rich conditioner replenishes heatstressed strands and delivers advanced thermal protection to help protect against heat damage • Hydrating formula protects the cuticle and reduces friction • HeatCTRL technology helps reduce the rate of heat transfer when using thermal styling tools • Leaves hair soft and manageable

PROVIDES 4.5 TIMES MORE CONDITION**

REPAIR / HEATCTRL TREATMENT

• Provides exceptional thermal protection and intensive repair for heat-stressed strands • Rich formula restores moisture to help smooth and condition dehydrated hair • HeatCTRL technology reduces the rate of heat transfer when using thermal styling tools • Delivers brilliant shine

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PRIME / HEATCTRL BLOWOUT PRIMER

• Preps strands for blowdrying and delivers advanced thermal protection to help protect against heat damage • Strand-perfecting primer controls your blowout for silky-smooth results • HeatCTRL technology reduces the rate of heat transfer from roots to ends when using thermal styling tools • Delivers a glossy shine

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LIFT / HEATCTRL VOLUME FOAM

• Lightweight foam delivers body, conditioning and medium hold • Advanced thermal protection helps protect against heat damage • Volumising formula helps provide added lift and fullness while blow-drying • HeatCTRL technology reduces the rate of heat transfer from roots to ends when using thermal styling tools • Also defines curls and waves

PROTECT / HEATCTRL IRON HAIRSPRAY

• Lightweight hairspray delivers advanced thermal protection from styling irons and delivers shine and hold • Shine and hold agents lock in luminous looks • HeatCTRL technology reduces the rate of heat transfer from roots to ends when using thermal styling tools • Helps resist humidity and block out frizz

FINISH / HEATCTRL STYLE SPRAY

• Body-boosting formula delivers advanced thermal protection during styling and delivers long-lasting hold • Strong styling agents secure long-lasting styles • HeatCTRL technology reduces the rate of heat transfer from roots to ends when using thermal styling tools • Helps resist humidity and block out frizz

CR EATIV E HE AD AD VE RT OR IAL Products were tested by an established independent, third-party laboratory.

A range of daily stylers for all hair types, scientifically proven to provide exceptional thermal protection, block humidity, and add volume

BLOCKS HUMIDITY FOR UP TO 8 HOURS***

**When Using Neuro Repair. ***When using Neuro Protect or Finish.

NEURO STYLE

17/04/2018 12:01

UPGRADE YOUR REVENUE WITH NEURO LIQUID

1.

2.

3.

Motivate stylists by setting realistic goals for selling treatments and offer monthly rewards.

Incentivise guests by offering bundled services at a discount.

For example, when your guest books multiple services, offer a Neuro Repair service upgrade at a reduced price.

4.

5.

Offer a complimentary Neuro Repair or a service featuring Neuro Liquid to reward loyal guests, such as after six colour services or a substantial tool purchase. It’s a great way to show your appreciation and it allows the guest to experience the benefits first-hand.

Your guests look to you for professional expertise. When guests purchase a tool or plan to use heat tools on a regular basis, help them protect their hair with Neuro Liquid products.

Offer guests a discounted Neuro Repair or blowout service for referring a friend. Word-of-mouth is a huge driver of sales, and this can motivate guests to help spread the word.

SET GOALS

RECOMMEND TAKE-HOMES

BUNDLE IT

ENCOURAGE REFERRALS

REWARD LOYALTY

PROFIT POTENTIAL

ON NEURO LIQUID SERVICE OPPORTUNITIES 20 guests x £40 blow-dry service =

£800*

*estimated usage with free goods

TO PLACE YOUR NEURO LIQUID ORDER TODAY, CALL 0845 659 0011 OR VISIT PAUL-MITCHELL.CO.UK/NEURO-LIQUID #NEUROHAIR

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#BusinessEdit

BUSINESS BUILDER

Want a great way to boost summer sales?

Then look at creating bespoke occasion and season packages with a selection of hair and beauty products to help your clients get ready for their special events. Two brilliant treats are Puff.ME Light and Dry. ME from Design.ME, perfect for reducing drying time and giving up-dos impact and body.

TEACH ME!

Say ‘I do’ to the Training Solutions Wedding Hair Bliss Bridal & Occasion Trend Hair Course (£95), ensuring you can deliver fashion fabulous looks for brides. You’ll cover five key wedding looks including barrel curls, basket weaving, chignon shapes and bows, and master bridal and prom techniques including applying hair accessories.

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

All prices listed are exclusive of VAT

ON RIGHT NOW

Tempted to include nail services in your salon? Then you’ll want to think about this Curved Portable Nail Station (£79) that’s VAT-free in May, while ASP Quick Dips are on a 3-for-2 offer, you can easily apply a full set in just 25 minutes.

WELL-GROOMED BUYS FOR THE BOYS AT

Ensure your male clients are relaxing in style with this Knightsbridge barber’s chair (£699) from Salon Services. It features chrome accents, a reversible foot rest and adjustable head rest. Just be warned; they might get so comfy they won’t want to leave!

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES, WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Meet Daniel Scott, Salon Services store manager in Portsmouth Q. Spring brings an explosion of colour that’s reflected in trending hair colours.

From fiery reds and oranges to pastel tones, clients are becoming more experimental with their colour. However, these bold shades typically aren’t as long lasting – what would you recommend for colour staying power?

A. “I always recommend Celeb Luxury for maintaining, correcting and boosting colour brilliance. The range is very popular with customers – particularly with red hues – who are delighted with the effect and comment on how much longer colour lasts.

Celeb Luxury also offers conditioning products that work by making the hair less porous – which reduces colour fade.

I send customers away with samples to try in their salons, and it’s never long before they’re back to stock up again.”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD

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17/04/2018 11:43

S S E C EX LL

A AS E R A TO CELEBRATE TALENT ACROSS THE AVEDA SALON NETWORK, THE BRAND IS HOSTING A RUNNING SERIES OF #AVEDAARTIST COMPETITIONS, WHERE STYLISTS ENTER CREATIVE IMAGES ON SOCIAL MEDIA WITH A CHANCE TO WIN A SHOOT DAY MENTORED BY ONE OF THE AVEDA ARTISTIC TEAM. WINNERS EMMA ENGLISH FROM JOSHUA TREE AVEDA CONCEPT SALON & SPA AND BEN ADAMS FROM URBAN THERAPY LIFESTYLE SALON, SPA AND HAIR, WERE INVITED TO DIRECT THEIR OWN SHOOT AT AVEDA IN CENTRAL LONDON. THE TASK? TO PRODUCE A CELEBRATION OF ALL THINGS ’80S! WHAT WOULD THE AVEDA ARTISTS CREATE?

PHOTOGRAPHY BY SHAUN JAMES COX

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“I ENTERED THE #AVEDAARTIST COMPETITION TO BE PART OF AN EDITORIAL EXPERIENCE. I’M SO EXCITED – I ONLY STARTED TRAINING IN HAIR IN SEPTEMBER, THIS IS MY VERY FIRST PHOTOSHOOT! MY LOOK WAS INSPIRED BY AN ’80S PERM THAT WOULD STILL WORK ON A MODERN SATURDAY NIGHT OUT” EMMA ENGLISH, JOSHUA TREE AVEDA CONCEPT SALON & SPA @EMMAENGLISHHAIR @AVEDAJOSHUATREE

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HAIR EMMA ENGLISH, JOSHUA TREE AVEDA CONCEPT SALON & SPA AND BEN ADAMS, URBAN THERAPY LIFESTYLE SALON, SPA AND HAIR. AVEDA CREATIVE DIRECTION JACK CUNNINGHAM-ROSE (@MISTERHAIRCOLOUR) AND LUKE CASTILLO (@LUKECCASTILLO). MAKE-UP LUCY BROGGIO (@LUCY.BROGGIO_MUA). PHOTOGRAPHY SHAUN JAMES COX (@SHAUNJAMESCOX)

“THE #AVEDAARTIST COMPETITION HAS OPENED MY EYES TO THE MANY OPPORTUNITIES OUTSIDE OF THE SALON AND HAS LEFT ME FEELING RE-INSPIRED. ON THE SHOOT, I WAS INSPIRED BY HAIR METAL LOOKS THAT WERE HUGE THROUGHOUT THE DECADE. I USED THE CLOTHES TO ADD LOTS OF COLOUR, TOO – WHEN I THINK ’80S I ALWAYS THINK OF BOLD COLOUR AND STRONG STRUCTURE” BEN ADAMS, URBAN THERAPY LIFESTYLE SALON, SPA AND HAIR @AVEDAURBANTHERAPY

GO ONLINE to see all the competition entries by searching #avedaartist on Instagram, and visit @AvedaUK

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THINK SMART

Celebrating its 12th year, Salon Smart was sold out yet again, stuffing the Park Plaza London Riverbank hotel to the gills with salon owners and staff seeking inspiration to help them build better-than-ever businesses. The line-up of names was equally packed, coming with ideas and advice to get everyone motivated.

In partnership with L’Oréal Professionnel, 3•6•5 Education and Paul Mitchell, the event buzzed along for two days with more speakers, panel members, creative artists and delegates than ever before…

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#SalonSmart18

THE MIXOLOGISTS

BUBBLES AND BANTER – is there a better way to start your Sunday evening? We cherrypicked some of the industry’s hottest names and brilliant business heads to be grilled by some 250 inquisitive salon owners and managers – we’re talking Ken West, Linton & Mac, Ky Wilson and Richard Ward’s Gavin Hoare, to name a few. Suitably refreshed, guests then headed to the ballroom for dinner and a spectacular show…

SEE MORE! There are loads of photos from Salon Smart to enjoy – check out our Facebook albums! facebook.com/creativeheadmag

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Marlon Hawkins

Darcie Harvey Grace Dalgleish

Sally and Jamie Brooks

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James Davies and Luke Dawson-Browne

WHILE EVERYONE’S BUSINESS brains had been engaged after a day’s activities, the time had come to switch on the creative side, too! Paul Mitchell got everyone plugged into the vibe with a playful presentation. Delivered by James Davies and Luke Dawson-Browne of the Paul Mitchell Education Team, models strutted out with gorgeously glossy styles and striking LED belts, which blinked along as they encouraged the audience to ‘get wavy!’ with the new Neuro Liquid care and styling range.

After three delectable courses, it was time for the final session of the day: a fun and frank look back at the epic styling careers of Brooks & Brooks legends Sally and Jamie Brooks, plus an insight into the future of both their team and their brand. The multiple Most Wanted and It List award winners chatted with Creative HEAD editor Amanda Nottage, doling out advice as they talked the audience through their journey from part of the Trevor Sorbie team to award winners.

They shared the stage with their young staff – Marlon Hawkins, Grace Dalgleish, Olli Hull, Sam Ashcroft and current It List Rising Star, Darcie Harvey. Each chosen team member presented their models and stories before passing down to the next, more junior team member – Sally even brought on 16-year-old apprentice Nicole! It summed up a generous and thoughtful presentation from Brooks & Brooks.

Neuro Liquid from Paul Mitchell

PAY IT FORWARD

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19/04/2018 13:33

Sam Ashcroft

Olli Hull

#SalonSmart18

Sam McKnight with Catherine Handcock

MCKNIGHT’S TALE

Sam with his first salon boss, Joseph Todisco

IF YOU EVER wanted a whistle-stop tour of fashion and beauty icons from the past 40 years, you need only look at Sam McKnight’s CV. From Diana and Madonna to Gigi and Naomi, this session star’s long-standing collaboration with Vogue means he has worked with some of the biggest names in the world and styled more than 200 of its covers.

He spoke to Creative HEAD publisher Catherine Handcock about his start in his native Scotland, before being dazzled by the bright lights (and nights) of London, then his session career truly took off and he spent the best part of 20 years in New York, where he teased the hair of The Supers in their ascendancy.

“There’s something magical about the collaborative process between the make-up artist, photographer and hairstylist,” Sam explained. “The end result can become pop culture.”

To celebrate his unparalleled achievements, Sam’s work was exhibited at an exhibition at Somerset House, an amazing array of projections, wigs and images. “I think the exhibition elevated hairdressing to a level that brought it up there with design and fashion,” said Sam. Lucky members of the audience were given the chance to quiz the current Most Wanted Hair Icon – and get bags of Sam’s new product line to boot!

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THE CONSUMER

REVOLUTION YOU MIGHT THINK YOU KNOW WHO YOUR CLIENTS ARE, BUT AS THE WORLD EVOLVES, SO DO THEY – HERE’S WHO THEY HAVE BECOME AND HOW TO KEEP UP WITH THEM How are changing consumer needs impacting our everyday business? Who is the consumer of today and tomorrow? What does this mean to us? These were all key questions Monica Teodoro, general manager of L’Oréal Professionnel, asked the Salon Smart audience when she presented her seminar, Tomorrow’s World: The Consumer Revolution. It provided a fascinating insight into how consumers are changing and how important it is to get to grips with these evolving attitudes in our day-today business. But don’t worry if you missed it, here’s a snapshot on who these new consumers are so that you can create a bespoke service for every client who walks through your door…

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THE TRANSFORMIST

Those part of the social-savvy transformist generation are keen to experiment and try something new. They’re bold, vibrant and want to be the envy of their friends. Enable their creativity with a L’Oréal Professionnel #COLORFULHAIR service.

Whether it’s a pop of colour or an all-over tint, it’s a great way to play with colour for this adventurous client.

“AMAZING! FINALLY, A VIBRANT PRODUCT THAT’S EASY TO WORK WITH” SAMANTHA STONE, THE GALLERY HAIRCUTTERS, NORWICH

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IN ASSOCIATION WITH

THE TIME SEEKER These clients need speedy service solutions to get them back into the chair.

New Instant Highlights from L’Oréal Professionnel is a game-changer for these clients, offering six levels of lift in just 30 seconds.

Perfect for squeezing in lunchbreak lights, or a makeover between work and a night out.

“ONE OF THE BIGGEST BARRIERS FOR CLIENTS CONSIDERING COLOUR IS THE LACK OF TIME. NOW SERVICE TIME CAN BE CUT IN HALF” ADAM REED, PERCY & REED

THE NATURALIST

An emerging category, these consumers are driven either by an increasing eco-conscience and/or concerns around using chemicals on their hair and scalp. To meet this new consumer demand, L’Oréal Professionnel has launched its first 100 per cent herbal hair colour, Botanea. This innovative formula is set to revolutionise the professional hair colour market, using sustainably sourced ingredients and powered by advanced science to create seamless, natural-looking colour results. Complete the routine with Source Essentielle, the brand’s new hair care range combining nature, scientific expertise and professional performance.

DISCOVER THE LATEST SERVICES AND AL RÉ TECHNIQUES ON L’OUC ATION ED ’S EL NN PROFESSIO R TE GIS RE .

SITE, ACCESS M/UK .CO SS CE AC AL RE LO AT LAPTOP. FROM A DESKTOP OR ATION TR GIS RE UR ONCE YO N IS COMPLETE, YOUFRCA ACCESS THE SITE OM ANYWHERE

To find out more about how L’Oréal Professionnel can help grow your business, speak to your L’Oréal Professionnel account manager, call 0800 030 4034 or visit lorealprofessionnel.co.uk CREATIVE HEAD

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17/04/2018 10:09

“THE BIGGEST MISTAKE I’VE MADE IS NOT GETTING RID OF BAD APPLES – I THOUGHT I COULD CHANGE THEM. BUT YOU END UP SPENDING TOO MUCH TIME ON THEM AND FORGETTING YOUR LOVELY STAFF” SALLY MONTAGUE, SALLY MONTAGUE HAIR GROUP

Sally shared her difficulties in recruiting apprentices. “Last year we had no applicants except the unemployable, action had to be taken,” she revealed. She created the Five-Star Apprenticeship plan, which took the mystery out of apprenticeships. The result?

389 applicants, all thirsty for knowledge.

“INVEST EVERYTHING, BE COMMUNICATIVE AND REMEMBER IT’S NEVER TOO LATE TO START SOMETHING NEW” ANDREW MULVENNA, ANDREW MULVENNA

It’s a big month for Andrew, who’s moving to a bigger location – a three-storey Victorian bank in Belfast with 50 stations and a barber room. Andrew then gave a candid account of his 30 years in hairdressing, revealing that while his first salon won awards, it didn’t make profits: “I made some big changes and lost 90 per cent of my stylists, but the ones that stayed were focused and had a good attitude.”

CLASS OF

With so much learning, inspiration and fun to be had, Salon Smart was like being back at the coolest school ever! Look who made it to class…

“I DECIDED TO COMMIT ONE APPOINTMENT SPACE A WEEK TO MY TEAM, 45 MINUTES WHERE I LISTENED TO WHAT THEY NEEDED” CAROLYN SWEENEY, CREATIONS

Creations’ Carolyn Sweeney was in combative mood, taking on “flatlining” staff who are failing to bring in real money for her business and themselves. She turned to 3•6•5’s Ken West for help, and he joined her on stage to illustrate how together they looked to turn those on the slippery slope back into growers with the You+ programme. So they worked on the service delivered, and yes, while some stylists were “loved out” of the business by Carolyn, the ones who stayed pushed the salon to another level.

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“OUR SALON PUTS THE CHOICE BACK IN THE CLIENTS’ HANDS – DON’T WANT A BLOW DRY? YOU DON’T HAVE TO HAVE ONE” SKYLER MCDONALD, SKYLER LONDON

Talking about her bold, colour-only salon, Skyler is a big believer that “if you want to make something really different, it will always involve a risk”. Skyler London was three years in the making, with its founder admitting to standing in the aisles of pharmacies to quiz women about their colouring habits to better understand modern consumers.

The finished salon is full of unique touches alongside unlimited colour subscriptions, optional blow-drys, standardised training and even a slide!

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#SalonSmart18

THE FUTURISTS “PEOPLE CAN COME AND HANG OUT, FEEL AT HOME. THERE ARE DIFFERENT AREAS WHERE YOU CAN CAPTURE THESE MOMENTS, SUCH AS THE SELFIE SEAT. IT’S ORGANIC ADVERTISING” LARRY KING, LARRY KING

With perhaps the most talked about salon in the beauty press in the past 12 months, Larry King dropped into Salon Smart before hot-footing it to Heathrow to fly to yet another top session job. But the beauty of #LarrysWorld is that he treats ALL his clients just like any celebrity he’s called to work with, rushing back to work a full column.

2018 “WE HAD TO OFFER SOMETHING CLIENTS COULDN’T GET ANYWHERE ELSE”

JENNIFER LINTON AND JOANNA MACDONALD, LINTON & MAC Scottish stylists Jennifer Linton and Joanna MacDonald shared the story behind their award-winning Aberdeen salon.

Opening in 2015, it quickly became positioned in the top five per cent of the city’s 152 salons. “We provide hair and beauty services all under one roof,” said Jennifer, “and now have more than 6,700 clients.”

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In a segment called ‘Tomorrow’s World’, Simon Tickler, managing director of Salon Success, shared his predictions for the future and how salons can adapt to the world around them (after warning them to ‘be less Geoffrey’, referencing the giraffe mascot from Toys R Us, who failed to move with the times).

“It’s less about stuff, and more about experience,” said Simon. “If we are just churning out haircuts, we are missing opportunities. It’s about the quality, but it’s also about how you package it.”

L’Oréal Professionnel’s UK general manager, Monica Teodoro, also spoke about the importance of staying current, with some stark warnings about businesses failing to harness social media. In a landscape where more people have a smartphone than a bank account, you have to ensure your business is accessible.

“If you don’t play in their playground, you could become invisible,” she said.

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Simon Tickler, Jane Williams, Laura Knight and Hari Efthymiades

Catherine Handcock Hilary Hall, Dale Hollinshead, Skyler McDonald and Ken West

TALK IT OUT SUNDAY’S LIVE PANEL debate focused on taking control of your business, featuring Cut & Grind’s Hari Efthymiades, data protection expert Laura Knight, Salon Success’s Simon Tickler and Reed Hair’s Jane Williams.

Laura reassured the room that the costs of implementing the new GDPR data legislation is massively outweighed by the opportunities it presents.

Attracting talent into hairdressing and keeping them happy and rewarded fuelled Monday’s panel debate, where Ken West talked with the NHF’s Hilary Hall, Hazel & Haydn’s Dale Hollinshead and Skyler London’s Skyler McDonald. On hiring older apprentices, Dale explained why he was all for people coming into the industry later: “Although there is a cost, they have more life experience.

Them being older works well and you can get them through the apprenticeship quicker.” But Ken West reiterated that mindsets need to alter when it comes to how we treat Generation Z.

DATA WITH DESTINY

The General Data Protection Regulations (GDPR) are being implemented on the 25 May, meaning businesses only have a short time left to document the data they hold. Luckily Laura Knight, director of brand communications consultancy KWS, was on hand to decipher the jargon and explain what salons really need to know. Laura explained: “There will be much stricter penalties, but don’t panic. Fines are perfectly avoidable.”

Her advice? Documentation is key.

SELL, SELL, SELL BRANDstand Communications director Sarah Guild provided an insight into the world of retail – the trends, the spending patterns and online versus in-store shopping debate. Sarah looked at what made a great brand to retail, pinpointing veganism, diverse, natural and designled as key factors when considering retail options.

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Tom Chapman

THE INTEREST IN the male market and the resurgence of barbering proved a lively panel topic. Chaired by Creative HEAD editor, Amanda Nottage, the panel comprised Most Wanted 2017 Male Grooming Specialist Jonathan Andrew; Matt Robinson from Mister Robinson’s Barbershop; founder of The Lion’s Barber Collective, Tom Chapman; and Ruffians’ founder Andrew Cannon. So how does the current men’s landscape compare to the pre-boom era? “There’s not much comparison at all,” Matt admitted. “We’ve left our comfort zone.” Tom agreed, adding that “barbering is now very exciting and hairdressers want to train in it.” “But where are the standards?” asked Matt, reacting to the fact barber shops are now the second biggest start-up on the high street.

Jonathan spoke about building his male clientele in a unisex salon. “It’s always been my dream to go to Savile Row for a tailored suit and I adopted this approach to haircuts.

I think about bone structure and face shape – giving the client a bespoke look to really suit them.” Andrew – the only member of the panel not with a hairdressing or barbering background – then explained how he created the Ruffians brand with a lifestyle destination in mind. “I asked myself: ‘What would my mates want?’” he said.

As the conversation shifted to the future of barbering, Tom spoke about his Lion’s Barber Collective initiative. “We’re in a very privileged position as barbers,” he told the audience.

“You get to know people and gain their trust – this provides an amazing opportunity to talk to them about issues such as mental health, providing a safe space for men to talk.”

Andrew Cannon and Jonathan Andrew

GROOM BOOM Matt Robinson

Williams, Laura Knight and Hari Efthymiades

#SalonSmart18

BRIGHTON ROCKS

Think session and salon don’t mix? Think again. Staff from Brighton’s Simon Webster Hair took to the stage next to explain how they actively encourage their team to do external work, such as session styling. “We’re a democracy and encourage individuality,” says co-owner Sophie Webster. Together, they decided they wanted to create a salon that considered everything from a client-centric perspective, including pricing transparency. On the team side, everything is collaborative, with staff part of the decision-making process, which includes no Sunday openings and a full two weeks off at Christmas. Sophie summed up the salon’s ethos when she said: “You should do things through choice, not obligation.”

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CR EATIV E HE AD AD VE RT OR IAL

Ken West

Zoë Vears

IN ASSOCIATION WITH

WANT TO WORK WITH A DISTRIBUTOR THAT’S FUN AND FRIENDLY BUT STILL PROFESSIONAL? A DISTRIBUTOR THAT GOES ABOVE AND BEYOND? YOU NEED TO TALK TO SALON SUCCESS… DID YOU LOVE hearing from business expert and director of 3•6•5 Education, Ken West, at Salon Smart this year? Did you gain a new perspective on your publicity activity from the Integrated Marketing workshop? If you weren’t fortunate enough to see Ken in action or hear Zoë Vears, director of publicity at Salon Success, provide her insights, don’t worry, Salon Success is always on hand to help. Let us take you into its world…

The team at Salon Success is passionate about the hairdressing industry, and has been since it began its pioneering work in 1979. As a distribution company, it picks, packs and ships literally lorry-loads of hair products across the UK and Europe. But what makes Salon Success tick? Relationships are at the heart of everything it does. The company truly cares – that’s why its logo icon is a representation of a hug.

Salons Success wants to be your distributor of choice, providing a consultancy service backed up by extensive marketing and education programmes. So why should you choose this company? It’s everything that your average distributor wishes it could be: it’s fun, friendly, professional and innovative. It connects the right people with passion, programmes, products and a truly professional promise. Its mission is to change the world of hairdressing for the better and to make the lives of hairdressers easier and more successful. The company provides industry-leading education and marketing to its salon partners to help them to sell products and services, while growing rewarding and profitable businesses.

THE BRANDS SALON SUCCESS TAKES CARE OF: 3•6•5 Education John Paul Mitchell Systems Kenra Professional #mydentity by Guy Tang Matrix Celeb Luxury New CID Cosmetics John Paul Pet Vogetti Tangle Angel Olaplex Scrummi Lômé Paris Barnum Tools Globals Best

SALON SUCCESS IN NUMBERS… SALON SUCCESS WORKS WITH MORE THAN

IT HAS DISTRIBUTOR PARTNERS IN

SALONS IN THE UK

EUROPEAN COUNTRIES

1,700

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70,583

INDIVIDUAL SALON SEARCHES BY CONSUMERS VIA ITS WEBSITES IN 2017

To discover more about working with Salon Success, call 0845 659 0011 or visit salon-success.co.uk CREATIVE HEAD

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TIME TO WORKSHOP!

INTEGRATED MARKETING “THERE’S NO LONGER a single channel of communication – you have to take a full-circle approach” – this was the opening gambit from Zoë Vears, the director of publicity at Salon Success. She took the audience through the five key channels of communication needed to achieve business success in the modern world. The first is philanthropy, to connect you to the community; then there’s education to give stylists confidence and grow their skills. You also need support materials from your distributor, digital marketing, and finally public relations – to build your reputation.

THE BUSINESS OF COLOUR

STRAIGHT-TALKING SALON owner Alan Edwards set out the objective of his workshop session with a typically no-nonsense approach: “We’re going to stimulate and provoke your thought processes and approach to the business of colour.” Alan explained that many salons actually have more skills than they think – they just weren’t using the language to engage their clients. “We have been doing freehand painting for years,” he said. “We just weren’t calling it balayage. It’s massive because there’s the technology to promote it.” And as for goals? Alan recommends aiming for 70 per cent of clients having colour done – show them what you can do!

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#SalonSmart18

A FEAST FOR YOUR BUSINESS

AS MINDS WERE full and fizzing, it was time to refuel those tummies… while also seeing the latest launches, services and innovations to fatten up salon profits, too! At Salon Smart’s Working Lunch, guests enjoyed scrummy bowl food while surveying a marvellous menu of business-building inspiration!

There was education and coaching from 3•6•5 Education; lots of technology updates to streamline your salon and give you the control you need with MindBody, Treatwell and Salon iQ; and advice on managing client calls thanks to Mutu. Having seen Neuro Liquid in action the night before, delegates could find out more from Paul Mitchell. Guests also checked out brilliant blending with Prostyles extensions, and saw Tangle Teezer inventor Shaun Pulfrey in full blowstyling action.

For those interested in the world of naturally-derived products, there were the huge new launches from L’Oréal Professionnel (Source Essentielle and herbal professional colour, Botanea) alongside the botanical brilliance of boutique Italian brand, Oway. Want to revamp your salon’s interior?

Well, hello Maletti, what have you got to show us? And any red tape-headaches, the prescription was the NHF. It was a business-boosting buffet and no mistake!

CREATIVE HEAD

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WE COULDN’T HAVE DONE IT WITHOUT YOU! Gosh, our crowd are a social media-obsessed bunch!

And we love seeing you all – thanks for sharing!

WINNERS!

Congratulations to Terry and Caroline from Boldero and Filby (@BolderoandFilby) winners of our Salon Smart Selfie competition! Fizz, a bag of Sam McKnight goodies and a selfie with the Most Wanted Legend – get in!

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SEE YOU AT SALON SMART 2019!

24-25 MARCH

PARK PLAZA LONDON RIVERBANK HOTEL Call to book tickets 01434 610944

CREATIVE HEAD

16/04/2018 16:41

18 20

R U O Y IT’S E C N A H C T S A L

!

R E T N E O T REATIVE C E T A R B E L E C S NTED AWARD AS OF HAIRDRESSING A W T S O M ’S D A E IN ALL ARE CREATIVE HE C N E L L E C X E S S E SKILLS AND BUSIN

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INDIVIDUAL AWARDS

TEAM AWARDS

MALE GROOMING SPECIALIST

AWARD FOR INNOVATION

BEST SALON TEAM

For a salon or session hairdresser demonstrating stand-out work in men’s hair

Rewarding an original hairdressing initiative that has proven successful, either for the salon business or for the industry at large

Category sponsor

Category sponsor

For teamwork at its best

Category sponsor

BEST LOCAL SALON For a salon that best serves its local community

CREATIVE TALENT

HAIR TREND

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

For the best on-trend image of the year

Category sponsor

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BEST SALON EXPERIENCE BUSINESS THINKER

SESSION STYLIST

For a salon that delivers top customer service

For a salon owner or director who has built an outstanding salon business

For the most exciting hairdresser working in fashion

Category sponsor

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BY NOMINATION ONLY Category sponsor

COLOUR EXPERT

HAIR ICON

For a colour director or senior colourist with exceptional technical skill and commercial expertise

For the most inspirational hairdresser of 2018

Category sponsor

BY NOMINATION ONLY Category sponsor

BEST NEW SALON For a new or revamped salon that turns heads Category sponsor

ay 14 May

2018

ond OSES 5pm, M L C N IO IT T E P

COM

ENTRY FORMS creativeheadmag.com/mostwanted FOLLOW US @creativeheadmag #MWIT18 TALK TO US 01434 610940 / events@alfol.co.uk

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E B O T WANT ?

T I N O D E M NA S S I M T ' DON !

E N I L D A E D E H T

USTRY STARS D IN W E N R FO H C R EA CREATIVE HEAD’S S

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FOR HAIRDRESSERS AGED 30 OR UNDER THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING AND FAST-IMPROVING – A NEW TEAM STAR. TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA FOR A YOUNG STYLIST MAKING A MARK IN THE WORLD OF FASHION

THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO’S CREATED AN EXCITING AND SUCCESSFUL BUSINESS

THE VISIONARY FOR A YOUNG STYLIST OR TECHNICIAN WHO’S PUSHING BOUNDARIES

THE IT GIRL AND IT GUY

TWO TROPHIES – ONE FOR A FEMALE, ONE FOR A MALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

COMPETITION CLOSES 5pm, Monday 21 May ENTRY FORMS creativeheadmag.com/theitlist FOLLOW US @creativeheadmag #MWIT18 TALK TO US 01434 610940 / events@alfol.co.uk

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event

16/04/2018 17:16

LIVE IN SESSION! SAM BURNETT REBECCA CHANG WITH GUEST HOST SOPHIE QURESHI

2017

2017 WINNER THE IT GIRL

SAM BURNETT He’s a salon owner, LFW regular and he styles stars including Daisy Lowe and Charli XCX – and he’s a 2017 Most Wanted winner!

REBECCA CHANG She’s a firm fixture on Gary Gill’s backstage team, the styling director for SENZI Education and our It List It Girl 2017!

SOPHIE QURESHI She’s an award-winning journalist and writes and shoots for magazines including Stylist, Grazia and The New York Times

TICKETS £30 – BUY NOW! CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 Coterie members go free

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19/04/2018 10:28

JOIN US FOR AN EVENING OF LIVE SESSION INSPIRATION, CONVERSATION AND NETWORKING. MEET THE GUEST ARTISTS – AND WATCH THEM CREATE! LIVE STYLING – RUNWAY, EDITORIAL, COMMERCIAL l BACKSTAGE TIPS AND TECHNIQUES l ON-SET INTERVIEWS AND POST-EVENT NETWORKING l

PLUS! CANAPÉS ON ARRIVAL, DRINKS ALL EVENING AND A GIFT TO TAKE HOME

THE COTERIE: IN SESSION

8 1 0 2 Y A M 1 3 Y A D S R U TH 7pm until 10pm at RIDA East L 10a Blossom Street, London E1 6P

The Coterie – Creative HEAD’s networking event for hair and fashion professionals creativeheadmag.com/thecoterie

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19/04/2018 10:28

NT VE E E LIV ED BY E U T NIQ ESEN U A PR

nt

e ev

THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75 What guests can expect

The business benefits

• New hair tricks • Quick style fixes • How-to tutorials • Expert advice • Goodie bags with free products

• Increased client loyalty • Exposure to new clients • Retail sales on the night • A chance to show off skills and services • Exposure on a national level

GAIN NEW CLIENTS • SELL LOTS OF PRODUCTS• BOOST CLIENT LOYALTY Sign up to receive a Big Hair Do pack containing salon posters, team badges, tote bags and a guide showing you how to organise and promote your Big Hair Do

SIGN UP YOUR SALON AT CREATIVEHEADMAG.COM�STORE

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ONE BIG 100 SALONS NIGHT WEDNESDAY 26 SEPTEMBER 2018

Throw open your doors to the public for a unique experience evening filled with fun, advice, hair DIYs, playtime with products and stylist expertise SPONSORED BY

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DEPTH PERCEPTION

TAKE YOUR CLIENT’S COLOUR TO ANOTHER DIMENSION WITH NEW LUMISHINE DIMENSIONAL DEPOSIT DEMI-PERMANENT CRÈME BY JOICO ALL-OVER BLOCK colour hasn’t been around for a while now; instead it’s all about creating depth and dimension, especially when wanting to achieve the latest on-trend colour techniques, such as contouring.

Getting these colour techniques right are the key to a loyal clientele and will stop them going for the at-home box dye. Why would they, when the personal, on-trend shades you can offer them are so much better?

But to really nail these colour techniques, you need a colour line that offers multi-dimensional depth and long-lasting results.

LumiShine Dimensional Deposit Demi-Permanent Crème by JOICO adds dimensional colour and long-lasting effects, as well as the stunning shine that only LumiShine delivers. There are 20 shades to choose from and this versatile formula corrects, glazes, glosses, tones and blends grey.

“The new LumiShine Dimensional Deposit Demi-Permanent Crème shades are the perfect way to add depth you can count on and still get that beautiful, healthy and shiny result my salon clients love” ZOË CARPENTER, JOICO GUEST ARTIST The shades can be used for highlights and lowlights to define, structure and compliment a client’s face shape, while the demi-permanent crème formula conditions even the most damaged hair, restoring hair health and eliminating concerns about colour service damage.

With the Dimensional Deposit Demi-Permanent Crème shades, colourists can weave the depth and dimension into every colour creation.

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WHY YOU WILL LOVE IT l Delivers up to twice the shine (versus untreated, damaged hair) l Reduced combing breakage on damaged hair (when used in conjunction with K-Pak Color Therapy Shampoo and Conditioner versus nonconditioning shampoo) l 100 per cent replenished and re-strengthened hair, thanks to the Arginine Replacement System – an amino acid essential for hair health l Nourishing protection seals in moisture, softness and shine for up to 30 shampoos (when followed with K-Pak Color Therapy Shampoo and Conditioner) l Provides a gentle, ammoniafree option l Gentle, fresh fragrances include delicious notes of mandarin, iris, jasmine, sandalwood and Georgia peach

CREATIVE HEAD

16/04/2018 17:22

CR EATIV E HE AD AD VE RT OR IAL

Add depth and dimension to your client’s colour with LumiShine Dimensional Deposit Demi-Permanent Crème. To find out more, call 0845 0712326 or visit joicoeurope.com and joico-lumishine.com CREATIVE HEAD

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“THE FIRST TIME I WORKED WITH J-LO, SHE SAID: “I’VE HAD MY EYE ON YOU FOR A WHILE…” 66

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CREATIVE HEAD

17/04/2018 11:55

Kim Kardashian West

THE GREEN TEA Chris Appleton sips in his Covent Garden hotel isn’t making much of a dent on his jet lag. He has a few hours before he’s off to Manchester for his first appearance on QVC, thanks to his role as Color Wow ambassador, before he’s flying to Sweden. He’ll pop back to see family in Leicester ahead of a job in New York, then it will be back to his adopted home of Los Angeles. The schedule is pretty punishing, but Chris isn’t complaining…

“Sometimes I get literally four hours sleep a night,” he grins. “One day last week, I was doing Ariana Grande in the morning for a music video, then with J-Lo for her TV show World of Dance all day, then I was over to Kim’s house to do her hair… so I was starting at 4am. If I ever have any moments where I’m feeling overwhelmed – and of course we all have them – I think ‘I’m living in Hollywood, working with some of the most beautiful women in the world, creating beautiful hair and images… this is my dream!’”

Of course, ‘Kim’ is Kim Kardashian West, perhaps the most scrutinised woman in the world when it comes to her style. That’s a pretty impressive client roster for the lad from George’s Hairdressing in Leicester, and winner of the first It List It Guy award, back in 2010. But he’s worked hard to get there, and shows no signs of slowing down…

“I started doing hair when I was 13, and I went from working my way through the salon, awards, Fashion Week.

I used to get on the 5am train from Leicester to London and stay in horrible places outside of Paris because I wanted to do the shows, trying to make ends meet,” he recalls. “Then I did editorial for a long time, and it’s such a hard slog and you’re waiting to be noticed. I started working with a make-up artist, then Rita Ora… it’s a progression.”

He firmly believes the fusion of all that experience was the perfect mix to go to LA with. “Every woman wants to look and feel sexy, and that’s all about that consultation process,” he says. “And then also having that fashion/editorial experience is helpful; sometimes I have to create a look in 15 minutes before they go out on stage. Without those experiences, maybe I wouldn’t be working with the people I work with now.”

Indeed, working with those people means he’s often part of the story, snapped styling the stars and shared all over social media. He admits he’s feels a certain pressure. “This is a portfolio, and it does have an impact on the work I get. When I was working with Rita, I changed her hair a lot – she was an amazing chameleon – and people followed that on social media,” he says. “And I remember the first time I worked with J-Lo, she said: ‘I’ve had my eye on you for a while”, and I thought: ‘Oh wow! People do look!’”

Of course, this life looks fabulous through an Instagram filter, but Chris is frank about what it takes to stay at the top.

“You have to stay focused and committed, and sometimes that’s difficult because it’s a lot of ‘no’. And nobody really hears about the nos – they only see the success. I’ve had to develop a thicker skin,” he admits.

And with that, he’s on the move again, to chat on TV about Color Wow – “I’m obsessed with Dream Coat, every woman should use it – it’s an umbrella for your hair”. Not bad for an It List winner, not bad at all.

Ariana Grande

Images courtesy of Instagram, Chris Appleton1

CHRIS APPLETON, THE FIRST EVER IT LIST IT GUY BACK IN 2010, ON HOW HIS SALON BACKGROUND IN LEICESTER HAS BEEN ESSENTIAL FOR HIS LA-FABULOUS LIFE AS A STYLIST TO NAMES SUCH AS J-LO, ARIANA GRANDE AND KIM KARDASHIAN WEST

CREATIVE HEAD

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J-Lo

COULD THIS BE YOU? ENTER BY 21 MAY! CREATIVEHEADMAG. COMıTHEITLIST

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19/04/2018 13:35

SUMMER

SUMMER FROM HOLIDAYS IN THE SUN TO LOADS OF FESTIVAL FUN, YOUR CLIENTS ARE GOING TO TURN UP THE TEMPERATURE THIS SUMMER – WHICH MEANS PLENTY OF OPPORTUNITIES FOR YOUR SALON TO HEAT UP THE TILLS!

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CREATIVE HEAD

17/04/2018 14:46

SPIRIT OF

r e m Sum

Protecting hair from the sun might not be high on the agenda when all you want to do is sink daiquiris, but Balmain Paris Hair Couture’s new breed of shampoos, serums, hairsprays and styling cremes have the ability to shield from pesky free radicals, minimising damage instantly and cumulatively throughout the day

Summer Care Set

This limited-edition set contains Sun Protection Spray – with protective UVA and UVB filters to nourish and condition hair exposed to sun, sea and chlorine.

It protects against colour fade and keratin damage – and an ice-white Detangling Brush with gold logo brings high glamour to the beach.

Overnight Repair Serum

This luxurious, highly concentrated formula repairs and strengthens overnight, reducing signs of damage and protecting against split ends. Enriched with Argan Oil and Silk Protein, it absorbs easily and leaves no oily residue on pillowcases that would mar the deluxe experience.

Illuminating Shampoo, Texturising Salt Spray White Pearl and Silver Pearl Bodifying sea salt adds Specially formulated for blonde, grey and silver hair, the pure violet pigments in these illuminating shampoos correct brassiness and yellow tones as they cleanse. White Pearl has been developed for cool blonde or highlighted hair, while Silver Pearl is for cool blonde or silver hair.

texture and control with flexible hold and is humidity-resistant. Great for fresh, summer styles.

LIMITED EDITION TOTE BAGS AND TOWELS MAKE LUXURIOUS GIFTS WITH PURCHASE

Discover more about Balmain Paris Hair Couture’s summer essentials, call 0800 7810936 or visit balmainhair.co.uk CREATIVE HEAD

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16/04/2018 17:25

val i t s e F FAVOURITE

BECAUSE GOING A PRETTY PASTEL PINK SHADE JUST ISN’T ENOUGH NOWADAYS, MANIC PANIC WILL HELP YOUR CLIENTS STAND OUT The days are getting warmer and longer; the conversations in the salon are turning to holidays and travel, which also means festival season is almost upon us!

You need to make sure you’re ready for the influx of festival goers asking for plaits, beach waves and, most importantly, vibrant hair shades, by ensuring your team is up-to-date on all the latest hair trends.

Manic Panic has more than 40 years of experience in delivering creative hair colours and its range of professional vibrant semi-permanent hair shades are just the thing to ensure your clients stand out in that festival crowd. Available exclusively to the professional hair industry, Manic Panic shades:

• Provide a rich, deeply pigmented vibrancy that lasts 40+ shampoos

• Aid in colour placement thanks to its semi-translucent gel formula

• Vegan formula contains castor seed oil and lactic acid for shiny and healthy hair • Are easy to blend for endless colour possibilities, available in 11 intermixable shades, plus a Pastel-izer to create delicate shades • Require no developer

RETAIL RECOMMENDATION!

For clients keen to stand out, but not quite go all the way, these Manic Panic glitter jewels and UV glitter collections are just the thing.

Stack them by your reception desk for impulse purchases Smoke Screen – this slate grey shade can be used as a standalone colour or as a mixer to create a whole palette of smoky shades

For vivid shades that stand out at a festival, it’s got to be Manic Panic. The brand also now offers colour education classes – dates and more details can be found online. Call 01579 341913 or visit manic-panic.co.uk CREATIVE HEAD

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19/04/2018 15:14

#Summer

IT’S FINALLY HAPPENING. Summer is actually set to arrive after what feels like a very long winter (Beast from the East be gone!) and it’s time to tap into the optimism your clients will be feeling. Their holiday countdowns have started, they’ve bought those tickets to all the cool festivals (Parklife? Bestival? We’re there!) and now it’s over to you to get them ready for action… while also boosting your bottom line while the sun’s out! Make their play work hard for your business…

“People can be sniffy about seasonal promotions, thinking they’re being unoriginal,” says Phil Jackson, founder of Build Your Salon and a salon business coach. “But I think the key to a great result is to enter the conversation the customer is already having in their head. It works at Christmas – the big brands like Coca-Cola have done the hard work for you – and it works in summer too.”

The temptation is to fill your marketing with extra care for sun-parched hair, UV filters and anti-chlorine shampoos, but Phil admits that “it’s hard to be exciting and you know you can be smarter than that”. He adds: “Remember your customers but what they want, not what they need! At Bravo

Hairdressing, we’ll be basing our promotions on shimmering sun-kissed blondes, gorgeous holiday selfies and tones to complement your tan.”

Share holiday haircare tips on your blog on how to avoid sun, sea and chlorine playing havoc with condition and colour. And don’t forget to mention which of your favourite sun protection hair products you’ll be packing.

“Supermarkets know a thing or two about consumer buying habits. They put inexpensive last-minute retail items by the till to entice spending,” says Alice Kirby from marketing experts Lockhart Meyer. “Do the same in your salon. Pop a tempting basket of travel-sized summer haircare products on your reception desk and watch them fly out the door.”

And remember to use your social media to show off the fun fiesta unfolding in your salon. Alice advises salons to use seasonal hashtags to use across all your social platforms throughout the summer (think #BeachBronde for example) and include simple videos of holiday hair ideas, with relevant styling products. “Use a mini-tripod with your phone to avoid camera wobble, keep the video under two minutes and make some action takes place in the first couple of seconds to catch people’s eye,” she adds.

Lee Holmes Hair and Beauty, Nottingham “The cult of blonde is just too big to ignore and presents the challenge of retaining condition or trying to repair hair if it’s already frazzled.

We’re adding a summer-themed twist to our menu, including retail products for hair nourishment within the price of a service, such as Illuminating Shampoo to keep blondes cool and a Summer Care set, all from Balmain Paris Hair Couture. It sends a strong message to the client. Balmain Ready to Wear hair pieces are great for festival goers, holiday travellers or wedding guests who just want that low maintenance, versatility, extra length or kooky colour to play with for a few days. It’s easy and eye-catching. We’ll be using these ideas in window displays to attract new business and walk-ins and hopefully win Balmain’s summer window competition!”

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CREATIVE HEAD

19/04/2018 13:36

SPIRIT OF

r e m Sum

Protecting hair from the sun might not be high on the agenda when all you want to do is sink daiquiris, but Balmain Paris Hair Couture’s new breed of shampoos, serums, hairsprays and styling cremes have the ability to shield from pesky free radicals, minimising damage instantly and cumulatively throughout the day

Summer Care Set

This limited-edition set contains Sun Protection Spray – with protective UVA and UVB filters to nourish and condition hair exposed to sun, sea and chlorine.

It protects against colour fade and keratin damage – and an ice-white Detangling Brush with gold logo brings high glamour to the beach.

Overnight Repair Serum

This luxurious, highly concentrated formula repairs and strengthens overnight, reducing signs of damage and protecting against split ends. Enriched with Argan Oil and Silk Protein, it absorbs easily and leaves no oily residue on pillowcases that would mar the deluxe experience.

Illuminating Shampoo, Texturising Salt Spray White Pearl and Silver Pearl Bodifying sea salt adds Specially formulated for blonde, grey and silver hair, the pure violet pigments in these illuminating shampoos correct brassiness and yellow tones as they cleanse. White Pearl has been developed for cool blonde or highlighted hair, while Silver Pearl is for cool blonde or silver hair.

texture and control with flexible hold and is humidity-resistant. Great for fresh, summer styles.

LIMITED EDITION TOTE BAGS AND TOWELS MAKE LUXURIOUS GIFTS WITH PURCHASE

Discover more about Balmain Paris Hair Couture’s summer essentials, call 0800 7810936 or visit balmainhair.co.uk CREATIVE HEAD

073_Balmain SP.indd 1

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19/04/2018 15:14

val i t s e F FAVOURITE

BECAUSE GOING A PRETTY PASTEL PINK SHADE JUST ISN’T ENOUGH NOWADAYS, MANIC PANIC WILL HELP YOUR CLIENTS STAND OUT The days are getting warmer and longer; the conversations in the salon are turning to holidays and travel, which also means festival season is almost upon us!

You need to make sure you’re ready for the influx of festival goers asking for plaits, beach waves and, most importantly, vibrant hair shades, by ensuring your team is up-to-date on all the latest hair trends.

Manic Panic has more than 40 years of experience in delivering creative hair colours and its range of professional vibrant semi-permanent hair shades are just the thing to ensure your clients stand out in that festival crowd. Available exclusively to the professional hair industry, Manic Panic shades:

• Provide a rich, deeply pigmented vibrancy that lasts 40+ shampoos

• Aid in colour placement thanks to its semi-translucent gel formula

• Vegan formula contains castor seed oil and lactic acid for shiny and healthy hair • Are easy to blend for endless colour possibilities, available in 11 intermixable shades, plus a Pastel-izer to create delicate shades • Require no developer

RETAIL RECOMMENDATION!

For clients keen to stand out, but not quite go all the way, these Manic Panic glitter jewels and UV glitter collections are just the thing.

Stack them by your reception desk for impulse purchases Smoke Screen – this slate grey shade can be used as a standalone colour or as a mixer to create a whole palette of smoky shades

For vivid shades that stand out at a festival, it’s got to be Manic Panic. The brand also now offers colour education classes – dates and more details can be found online. Call 01579 341913 or visit manic-panic.co.uk CREATIVE HEAD

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16/04/2018 17:27

#Summer Vicki Hoskin Hair Artistry, Wadebridge “Summertime colours are a huge hit, especially during festival season – pastel pinks, lilacs, blues as well as ‘in your face’ vivids! As soon as the sun is out, the fun fashion shades start appearing. I often find as soon as you do one, more trickle in wanting to stand out and be different among the festival crowds. Because of sun, sea and partying, hair takes a bit of a battering so conditioning treatments are very popular as well as sun protection and vivid top-up colours. We offer colour bombs in the salon using Manic Panic colour and a take-home bond builder, infusing the two.

We also stock Manic Panic minis, little sweet tubes of vivid colour perfect for keeping fade at bay. Summer is made for colour and little tricks like these help clients’ colour stay bright and keeps them coming back!”

MAKE YOUR SERVICES SIZZLE IS YOUR RETAIL RED-HOT? Make sure your retail is geared up and ready to help get your clients feeling that holiday vibe in your salon. “Beach sprays, defrizzers and more should be your focal point,” advises Paul Watts from Paul Watts Hairdressing in the East Midlands.

Sometimes, it’s good to think small, too. Ross Miller, director of Ranella Salon and Medusa Training, a VTCT approved training centre, has ordered mini sizes of all its products to create a ‘pick and mix’ promotion, giving customers essential holiday items. “These can also be a good introduction to salon products that are better quality than what’s available on the high street,” he adds.

It’s worth talking about summer at home, not just to those who have exciting travel plans ahead. “We all know summer hair can mean frizz created by sun, sea and coastal breezes, but also the lank locks that you get from city pollution. You should always use protection!” says Gen Itoh, director of Bed Head Hair Space in Shoreditch, London.

And it’s worth thinking beyond hair. “Usually, clients are showing a little more skin, so summer could be the perfect time for your salon to introduce a small beauty retail area stocking items such as moisturisers and body oils,” suggests Chris Nicholas from Italian hair and body brand, Insight.

Make your team summertime problem solvers and you’ll see that average spend shoot up. “Think about the additional services you can provide that are specific to summer – treatments such as a keratin blow-dry that help with managing frizz, as well as helping improve the quality of the hair,” advises Ranella’s Ross Miller.

This is one of the best times of year to introduce clients to the concept of hair smoothing and control services. Trevor Sorbie Salons offers KeraStraight to deliver clients a bit more manageability during their holidays. “We get a great response to posing the question: ‘how easy is your hair to manage on holiday?’ The effects are anti-humectant and its a firm favourite to avoid the horrors of holiday hair frizz,” says Trevor Sorbie’s Nathan Walker. “This is great for clients with curls too, as with a ‘keep the curl’ technique, it’s possible to keep all the curl but have less frizz and more control.”

At Vincent Bell Hairdressing in Edinburgh, it has set up a summer school for new and existing clients to capture an audience looking for something fresh for the summer months. “The school will be held over four consecutive Tuesday evenings and the class will learn various styling techniques at each session,” explains Karen Bell.

“The timetable consists of Perfect Beach Hair, Summer Braiding, Anti-Humidity Happiness and Ponytail Paradise. Each week students will learn how to style their hair on holiday, and which products to use in the lead-up to, during and after holidays. It allows us to talk about new colour trends, introduce retail products and create a networking group in the salon.”

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19/04/2018 13:39

THE CULT NATURAL HAIR CARE RANGE EVERYONE’S TALKING ABOUT

NO ANIMAL TESTING VEGAN FRIENDLY

T: 0800 158 8009 E: sales@insightprofessional.co.uk www.insightprofessional.co.uk

#Summer

GET OUT THE SHADES You know that summer = BLONDES. But while planning is key to ensuring the summer season is filled with valuable services, it also makes your life so much easier as a stylist, says Kain Lawrence from Q Hair & Beauty in West Sussex. “Beginning the journey to a cooler blonde in the spring is far easier for all than desperately trying to achieve that icy platinum come summer,” he admits. “You’re also prepping them for rebooking while showing them that you care about them.”

Paul Watts advises salons to offer full colour summer remixes that will be utterly Instagrammable.

He says: “Clients all want to stand out from the crowd.

Give them a bespoke contour colour, something that’s going to make them feel like the sun has already kissed them.”

For those who want to be lighter in a lunch hour, Edinburgh salon group Charlie Miller’s Rosslyn Orr will be offering L’Oréal Professionnel Instant Highlights. “With up to 15 foils to take a client from dull, tired winter to glamorous and readyfor-summer highlights, it’s a must for anyone short of time who wants to make an impact,” she explains.

And with festival season in full swing, you’ll also see clients getting more playful, so prep for vibrant, pastel and fashionled tones. “An express, cheeky pop of colour can be applied quickly with #COLORFULHAIR from L’Oréal Professionnel; it’s proving very popular from pastel pinks to full-on sunset copper!” adds Rosslyn.

STYLING ESSENTIAL

NATURAL CHOICE

Weddings, proms, festivals… your stylists will be busy, so try the Haito Swivel Styler from Hair Tools. Use it as a conventional curler, or swivel it to the 90-degree angle.

Yes, there’s an amazing line up of haircare, but Insight has products perfect for skin on show. Nourishing Body Cream and Regenerating Body Oil are must-haves...

PRICE £39.99 + VAT

OIL RRP £9.99; CREAM £13.99

hairtools.co.uk

insightprofessional.co.uk

ARE STAFF FEELING THE SUMMER VIBES?

Your clients are ready to let the sunshine in, but when you offer seasonal promotions and additional treatments, it’s important to train your all team to sell the offers strategically and get them in the mood, too. “You may have 10 offers available, but by taking the time to train your staff to know all of the promotions and how to talk about them, they can tailor these to the clients, which is better for everyone,” explains Ranella’s Ross Miller. He suggests organising an experience day where staff can try out the treatments on each other.

“This means they know exactly how it feels themselves, can improve on their technique and are completely comfortable with talking about and offering the service.”

At Hair by JFK, to help promote its younger stylists and get them motivated for summer, the salon offers a seasonal blow-dry offer, also known as ‘The Summer Blow Out’.

“This offer goes down well with clients who can come into the salon prior to any summer events and have a blow-dry by the younger team members at a reduced rate,” explains Karen Brown, owner of Hair CREATE A

by JFK. “It really helps SUMMER-INSPIRED TH WINDOW DISPLAY WI E with team morale, as well as UTUR CO IR HA RIS PA BALMAIN ON building their columns.”

ODUCTS, POST A PIC PR BOOK INSTAGRAM OR FACE (@BALMAINHAIRUK) OW AND THE BEST WIND WINS A PAIR OF ITS LATEST CORDLESS STRAIGHTENERS!”

FESTIVAL FUNMAKER

LUXURY OPTION

The perfect till-side temptation, these glitter jewels and UV glitter collection from Manic Panic will bring the bling to any summer shenanigans.

A Balmain Paris tote bag is free with two care or styling products, while a Balmain Paris towel is free with this summer care set. Perfect for the beach!

RRP £4.99 each

CARE SET RRP £44.95

manic-panic.co.uk

balmainhair.co.uk

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2250Wa t t .

HF S NE W“ HF S-HAI RF RE ES YS T E M” . “ Ai rI oni z e r T e c h” i oni ct e c hnol ogy . “ Ant i He a t i ng” f r ontc a s e . “ S OF T” S wi t c he s .

Bui l t i nS i l e nc e r .

S c a nt o wa t c ht he v i de o:

www. ha i r t ool s . c o. uk

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LIFE AND TIMES The Artistic Team at Trevor Sorbie faced a dilemma. Each year, it produced one collection that had to include consumerfacing images, avant-garde work and education techniques.

Artistic director, Tom Connell, Trevor and the team agreed that to truly put the work first, they must produce one Artistic Team collection and one lifestyle shoot, aimed at the clients that sit in the salons’ chairs every day. This is the latter – aspirational and beautiful…

P H O T O G R A P H Y BY M AT I L DA T E M P E R L E Y CREATIVE HEAD

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HAIR The Trevor Sorbie Artistic Team. MAKE-UP Nicky Weir. STYLING Thea Lewis Yates SEE MORE about the cuts and looks online at creativeheadmag.com/education

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E V E R Y PICTURE TELLS A STORY

MITCHELL WILSON FROM LAUNDRY BELIEVES THAT HAIRDRESSERS SHOOTING PHOTOGRAPHIC WORK NEED TO OWN THEIR OWN STORY. #MYHAIRDONTCARE IS HIS THIRD SHOOT IN COLLABORATION WITH TIGI, AND THE SPOTLIGHT IS ON INCLUSIVITY AND REALISTIC IDEALS. OWN IT…

PHOTOGR APHY BY ALEX BARRON-HOUGH CREATIVE HEAD

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HAIR The Laundry Art Team, led by Mitchell Wilson. MAKE-UP Karen Alder SEE MORE from the shoot online at creativeheadmag.com/education

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Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

EVERY SPRING, L’Oréal Professionnel hits the road to deliver eight nights of fashion-forward, high street-heavenly colour in its search to crown the annual winners of the L’Oréal Colour Trophy. This year, the fun began in Cheltenham as the Western Regional Semi-Finals enticed the finest fashion-savvy stylists to battle for a place in the 2018 Grand Final in June. This year’s contest provides even more opportunities for salons to claim the hallowed titles, with the chance to enter multiple teams from a single salon, and an additional six salons progressing to a shortlist stage at each semi-final event. Adding to all the excitement was a colour show from the L’Oréal Professionnel ID Artist team, created and led by Seung Ki Baek from Rush.

Inspired by the shimmering shades reflected in the surface of bubbles (and featuring the brand new #COLORFULHAIR Flash Pro Hair Make-up), the theatrical presentation went from touches of tint to a cascading colour explosion. Last year’s winner was a matte green marvel – will we see a pastel victor this summer? Stay tuned…

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Finalists and shortlisted salons from the Western region

The judges

Best IN THE west

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Seung Ki Baek

ID Artists and Rush

Best in Region, North West

Best in Region, North East

Anthony Mascolo

Josh Mascolo

Maria Kovacs Warren Boodaghians Christel Lundqvist

Gen Itoh

LIBRARY OF

WHILE SOME PEOPLE might have a salon basement studio, Anthony Mascolo has a whole library. But there were no dusty books to be found here, just creativity, artistry and anticipation as Anthony welcomed guests to The Library in Battersea, to celebrate TIGI Education and reveal the new TIGI collection, Retrospective. Global technical creative director and owner of STIL salon in London, Christel Lundqvist; together with TIGI Global Academy technical director, Warren Boodaghians; talked TIGI copyright©olour, before Akos Bodi, TIGI European creative director, introduced each member of the TIGI Creative Team. The highlight? A showcase of some of the looks from the new collection – a hush fell over the crowd as the models hit the runway. Well, guests were in a library, after all…

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Kerrie O’Reilly

wonders

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Jayson Gray

Yolanda O’Leary Bruce Masefield with Catherine Handcock

IT’S ALL ABOUT

the brand POPPING UP IN Manchester for the first time, The Coterie welcomed a trio of guest speakers delivering awesome insight into the power of self-branding.

With the hashtag #brandyourself, Creative HEAD publisher Catherine Handcock set to work – first under the spotlight was former Sassoon creative director, Bruce Masefield, now one year into owning his eponymous salon in Edinburgh, who talked candidly about stepping away from a global brand and shaping his own. Then Yolanda O’Leary, co-founder of boutique consultancy The Beauty Conversation, shared a fascinating insight into how a brand “talks” to its consumer, and about how big brands have in a sense “dialled down” the high-end to tap into new markets and become more accessible. Then it was over to Jayson Gray, a driving colour force at Toni&Guy for almost 25 years before striking out alone as Karbon Kyd. “It’s more than just a brand, it’s who I am – it really IS me and what I stand for.” Guests were in for a final treat as they were handed a generous gift from event sponsor BaByliss PRO.

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The Dondu p show #Mila n Rope braids at #liuch ao in Paris Working on the Dond up prese ntation along side @na radk utowaroo

In the

The legen d that is @Viv ienn eWe stwood

frame Matt Stark (@mattstark_hair), owner of STARK in Leigh-on-Sea, snaps away

Always great to get back into the salo n vibe

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Westwood anti-fracking protest walk

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Assistin g @brend anssalo n at #proph etik in Paris

A coutu re we ek sto ry in Pa ris at th e Ritz Hotel

You spin me right round‌ #PFW CREATIVE HEAD

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