Creative HEAD March 2013

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C R E AT I V E H E A D March 2013

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OWN S T I O T N I S E M NG CO I M O O R G E L A M creativeheadmag.com •01_Cover+7.5 1

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Mad about the boys…

If London Collections: Men A/W13 proved anything, it was that men’s fashion has arrived. In style, hair and beauty, more men than ever are investing in their look. Official hair styling partner Fudge reveals why it’s not the clothes that make the man; it’s the hair

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Welcome…

Think Fudge and you think of cult, youth and being ahead of the pack. Lauren Margrave, Creative HEAD editor, looks at why Fudge is backing the 2013 man movement When London Collections: Men (LC:M) was first announced, I remember wondering if a standalone men’s fashion week really had staying power, but by the time the second season came around earlier this year, I no longer questioned it – men’s fashion week had arrived and was here to stay.

LC:M A/W13 was a success for many reasons, but part of it was down to Fudge being the event’s official hair styling partner. Always one to stay ahead of the pack, Fudge’s backing of LC:M has given male fashion a big stamp of approval. And the growing importance of grooming for men was confirmed by a Fudge survey that revealed more and more men are becoming increasingly interested in how they look. The survey found that more than a third of men based in Newcastle, Sheffield and Manchester visit a hair salon for a trim once a month, while half of all British males said having good hair makes them feel more confident.

So the demand for quality male grooming products is there, and Fudge wants to make sure that you, the stylists and salon owners, know exactly which products men are interested in and to provide you with the inspiration and expertise you need to create the hairstyles your clients want.

Still not sure that the future is men? Throughout the following pages you’ll see why Fudge believes the male grooming market is set to become the next big thing – not as a trend, but as a movement. So grab a coffee, sit back and be inspired!

Lauren, Creative HEAD editor

Fudge timeline

2012

JuLY

January

sons Beauty Acquired by PZ Cus

June The F Fudge Paper #1 published udge confe rence takes place

kst al bac London Offici ngerie for Li

February Appoints creative artistic team

September Styles backstage at London Fashion Week for the first time.

Collaborates with architect Zaha Hadid

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r Octobe ir partner age ha

November Works with photographer Rankin for Fudge.com Lookbook.

Becomes official hair partner to Barclaycard Mercury Music Prize

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CONTENTS Find out what went on backstage when Fudge styled the hair at four LC:M shows

They came, they styled and they conquered at The Fudge Fix

Discover what’s in a session stylist’s kit bag Log on and check out Fudge’s Lookbook Fudge creative director John Vial reveals what life is like backstage

2013

FEBRUARY Becomes the official BRITs 2013 Backstage Spa hair partner

JANUARY Announced as official hair styling partner for London Collections: Men. Fudge Paper #2 published

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London quartet

Discover what happened when Fudge styled the hair of some of the biggest shows at London Collections: Men A/W13

Meadham Kirchhoff Hair by James Pecis for Fudge.

The look Blown-out, luxurious sets inspired by the actress Catherine Deneuve.

The inspiration Meadham Kirchhoff transformed a room at Carlton Gardens into a squat where beauty and dirt collided.

The rooms were strewn with bin bags and wooden pallets, where androgynously styled models positioned themselves.

Stylist says “My reference points for this hair style were Catherine Deneuve and Diana Vreeland. The look juxtaposes the clothing and gives new direction.”

Key Fudge products Liquid Erekt, Dry Shampoo and Textures Aerosol Rock Spray.

Visit Fudge.com/professionals/lcm1

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Richard Nicoll Hair by Shon for Fudge.

The look ‘Slic Ric’ – a strong and structured barbershop-esque hairstyle.

The inspiration Shon wanted the models to look like Northern European men and show off the face – a Scandanavian feel with a slightly sporty element.

Stylist says “Fudge is a fantastic brand to work with. I love that the products are so easy and simple to style with and the cute and modern package designs are unique.”

Key Fudge products Body Builder Booster, Hair Gum and Textures Aerosol Rock Spray.

Visit Fudge.com/professionals/lcm1

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London quartet

Christopher Shannon Hair by John Vial, Fudge creative director.

The look It’s rare to see hair extensions used backstage at menswear shows, but at Christopher Shannon, John Vial proved there’s a place for them. A starting point for the hair was the documentary Dark Days by David Singer, which follows a group living in New York City’s underground tunnels.

The inspiration Christopher Shannon’s inspiration came from “watching loads of documentaries about OCD”. The collection consisted of cable knit sweaters, leather shirts and gaffer-taped jeans.

Stylist says “The designer wanted the hair to look slightly nerdy and have the greasy matte finish of hair that hasn’t been washed in a few days. The hair is swept over to make it look neat and presentable, almost like a comb-over.”

Key Fudge products Hot Hed Style Whip, Dry Shampoo and Liquid Erekt.

Visit Fudge.com/ professionals/lcm2

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James Long Hair by John Vial, Fudge creative director.

The look To complement the multi-textured collection, hair was polished, well groomed and set in a deep side-parting.

The inspiration The cult ’70s films of John Waters, especially Pink Flamingos.

Stylist says “We loved working in colloboration with James on this show.

He used a lot of techno fabrics that had a brilliant sheen to them so to complement the collection we created a hairstyle that was so shiny it looked synthetic and mirrored the effect of the clothes.”

Key Fudge products Textures Dust, Dry Shampoo and Hair Varnish.

Visit Fudge.com/professionals/lcm2

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Got your fix?

Three days and more than 100 customers later, it’s official: The Fudge Fix was the place to be seen, get a new style and chill out between shows at London Collections: Men (LC:M)

“Day three at The Fudge Fix was so busy we had to install an extra station to meet demand!”

Jonny Hall, Huckle the Barber, Shoreditch

Held at London’s The Hospital Club, LC:M’s central hub, The Fudge Fix was open to both men and women and provided cutting and styling services for celebrities, fashion VIPs, press, buyers and LC:M committee members. But it was so much more than the sum of its parts.

“Everyone loved The Fudge Fix as it was a great place for men to come and get the latest looks, hot off the runway,” says Dale Ted Watkins, Fudge male grooming expert.

Dale worked in The Fudge Fix for two of the three days and saw a variety of people drop by, from fashion editors to model David Gandy and his girlfriend, Sarah Ann Macklin. Fashion designer Katie Eary also gave The Fudge Fix her seal of approval, dropping by before her show at LC:M for a quick blow-dry: “I love The Fudge Fix – it’s a great place to come and chill out before a show, as well as get a fabulous blow-dry!”

Working for Fudge for the first time, Jonny Hall, stylist for Huckle the Barber in Shoreditch, dedicated himself to The Fudge Fix on all three days and enjoyed every minute. He says: “We were inundated with appointment requests.”

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Making dreams come true Working backstage with award-winning stylists such as John Vial is a dream for many young hairdressers – it’s experience that money just can’t buy. Recognising this, Fudge teamed up with MyHairDressers.com (MHD) to offer four hairdressing students, apprentices and salon assistants the chance to assist the Fudge team at London Collections: Men A/W13, as well as help out at The Fudge Fix. Here they reveal what it was like living the dream…

“As part of the Fudge team at LC:M, I assisted the stylists at The Fudge Fix where I washed clients’ hair, made sure the salon was clean and presentable, as well as assisting the stylists as needed. I have benefited amazingly from this experience as I met so many people and have already started to build on those relationships”

“I assisted in the pop-up salon and had the chance to work with talented hairstylists like John Vial, Dale Ted Watkins and Jonny Hall.

I also had the chance to work on the Christopher Shannon and James Long shows. This experience has definitely opened my eyes to all the hard work needed to progress in the industry, so a big thank you to MHD and Fudge for giving me that chance” Rachel McVeigh, The Coach House, Wolverhampton

“This was a brilliant opportunity to work at an amazing event and is something I’ve always wanted to do. Working at The Fudge Fix alongside talented hairdressers and actually being able to show my skills was brilliant. It was an inspiring three days and has given me so many ideas to bring into my work. It was such a pleasure working with such a professional team” Reece Bullman, Strangeways, Essex

Jorden Bowen, Coleg Margannwg Nantgarw, Caerphilly

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What’s in your bag?

Members of the Fudge team open up their session kit bags to give us the low-down on all their can’t-live-without items that get them through any shoot or show

“Fudge Hair Shaper, Fudge Skyscraper Hairspray and Fudge Dry Shampoo are all my absolute essential kit bag items on any show or shoot. I also love the BaByliss PRO Precision Styling Clipper and my kit bag always contains a bottle of Hildon sparkling water, because we all need bubbles at Fashion Week! And I don’t ever go anywhere without an iPhone charger” John Vial, creative director, Fudge

Babyliss pro clippers: RRP £35 Fudge Hair Shaper: RRP £12.45 Fudge Skyscraper: RRP £9.45 Fudge Dry Shampoo: RRP £9.95

“I never go anywhere without my own tint brushes and mixing bowls. I always take a variety of my favourite blondes, reds, brunettes, golds and black hair dyes. Fudge Paintbox is always a necessity, not forgetting Whiter Shade of Pale, which is a great diluter.

And Fudge One Shot Leave-in Conditioner is a must after any chemical treatment”

“Fudge’s Detox Deep Cleanse Shampoo comes with me wherever I am in the world.

It’s amazing for removing any unwanted colour build from the hair. I also take a good stain remover as part of my travelling kit to get rid of any possible colour patches around the hairline. Last but not least, always, always have gowns and towels, wherever you are”

Tracy Hayes, global head of technical training, Fudge

Olly Peto, technical trainer, Fudge

Fudge Paintbox: RRP £9.25 Fudge Paintbox Whiter Shade of Pale: RRP £11.25 Fudge One Shot: RRP £10.45 fudge tint brush and mixing bowls: RRP: £8.27

Fudge Detox Deep Cleanse Shampoo: RRP £9.95

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“Fudge Skyscraper is my number one product. It doesn’t leave my side during Fashion Week season as it’s the best product for setting any style.

I also love the Fudge Textures range. Dual-textured hair is a key trend for S/S13 and this versatile range helps you perfect any style. If I had to choose, my favourites would be Textures French Styling Milk and Textures Creative Styling Dust” Snowden Hill, senior member, Fudge Art Team and global session stylist

Fudge Skyscraper: RRP £9.45 Fudge Textures French Styling Milk: RRP £13.95 Fudge Textures Creative Styling Dust: RRP £13.95

“No self-respecting barber would go anywhere without Fudge Fat Hed or Fudge Membrane Gas. Fat Hed is a great paste for textured styles, while Fudge Membrane Gas is a very versatile product that provides flexible hold. Also, my trusty classic Denman brush has always been a kit bag essential” Dale Ted Watkins, senior member, Fudge Art Team and grooming expert

Denman brush: RRP £7.31 Fudge Fat Hed: RRP £10.45 Fudge Membrane Gas: RRP £12.45

“My hero product would have to be Fudge Dry Conditioner.

Just as the Fudge Dry Shampoo mimics the cleansing benefits of your regular shampoo by removing excess oil from the hair, the dry conditioner can be applied to inject shine and softness back into hair. Fudge is one of the only brands I know that has this product and it’s one of my must-haves this season”

“I have two tools that are key to my kit. A hair dryer is my most versatile tool as it allows you to fix a style, create volume, or help create a sleek, smooth look and the Fudge Textures Aerosol Rock Spray is my number one and most important product as it can fix any style” Shon, session stylist, Fudge

James Pecis, session stylist, Fudge

Fudge Dry Conditioner: RRP £9.45

babyliss pro volare: RRp from £180 Fudge Textures Aerosol Rock Spray: RRP £11.95

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Look, listen and learn Want to show the world how creative, inspirational and brilliant you and your salon team is? Then the Fudge Lookbook at Fudge.com is for you The Fudge Lookbook has been created as a place for people to give and get inspiration. It’s a sharing platform where you can showcase your work and consumers can find inspiration to recreate the look or simply go to the salon that created the inspiring style in the first place – either way, it’s a win-win situation!

How to get your work noticed Get your work out there and in the Fudge Lookbook in three easy steps. Here’s how:

Step 1:

Go to www.fudge.com/Lookbook

Step 2:

Click on ‘Upload a photo’

Step 3:

Sign up and get started!

Remember: fill in your details so that you and your salon can be featured. The more collections you upload, the richer the coverage of your salon, so get started now!

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Photography by Rankin for Fudge.com Lookbook

The FUDGE Lookbook collection, by Mutiny Hair In the hot seat

Jo Caswell, owner of Mutiny Hair in Northampton, answers our quick-fire questions on why the Fudge Lookbook works for her and her salon…

1. How did you discover the Fudge Lookbook?

As a Fudge salon we regularly use Fudge.com and discovered the Lookbook as soon as it was launched on the new website.

2. Was it easy to use?

The Lookbook is bold and attractive, and the step-by-step layout with the option to tick boxes and tags makes it very easy to understand and follow. We like that you can add your own description and specify which Fudge products have been used, allowing others to recreate them.

3. How did you select the looks that you uploaded?

We chose a diverse selection of images to display a range of styles that show the kind of different looks that can be achieved with the full Fudge range. As a Fudge salon, what better place is there to showcase ideas?

4. What do you love about the Fudge Lookbook?

We love that it allows everyone to display their individual creations.

5. What impact do you hope your looks will have?

We want people to be wowed and say ‘I want that hair!’

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Man of the moment John Vial, creative director for Fudge, lets us into his world as he reveals what got him through London Collections: Men (LC:M) and the secret to his success Backstage at London Collections: Men A/W13 – James Long show, you’d be forgiven for thinking that little is going on.

An unusual calm has descended upon the room. Models drift between hair and make-up, while stylists scrutinise the hairstyles before sending the models to wardrobe. Everything is done in a compassed and orderly fashion, and this is in no small part down to John Vial.

With almost 30 years in the industry and 19 years of session experience in his pocket, the Fudge creative director knows a thing or two about what makes a fashion show go smoothly. “It’s all in the preparation,” he admits. “It’s months of prep as you have to know the show, the look and the collections inside-out before you start. I also always have two of everything: two sets of curlers, two brushes and so on.”

The key might be in the prep, but it’s John’s experience that gives him a certain air of unflappability – proven halfway through the James Long show when John and his team change the brief. “We decided to change it up mid-way. Once we saw the collection on the models, we knew we had to change it, but that was fine. Once you’ve made the decision, you’ve just got to get on with it,” he says.

Inspired by John Waters’ cult ’70s films, the James Long show was all about texture and contrasting tones, which is why John Vial went for long comb-overs and clean partings. “That look got a lot of great feedback, which is always good to hear,” John reveals. “The comb-over is definitely making a comeback.”

Although John doesn’t necessarily believe in trends (“trends are over; nobody can be dictated to anymore”) he says there’s a definite movement when it comes to

men and grooming. “Although it’s not the biggest sector in the market, it is the fastest growing – the emerging market is male,” he explains.

He believes this is mainly due to male grooming becoming more acceptable in the mainstream market, thanks to the media and our pop culture’s fascination with sports and the men playing it. “When one sportsman endorses something, it’s perceived as okay,” says John. “The first guy to do this was Kevin Keegan, who had a perm in the ’70s, then Dennis Rodman with bleach in the ’90s and, of course, David Beckham with his mohawks, hair bands and long locks.”

He continues: “Although we can’t tell people anymore how to look, we can inspire them. Men tend to buy into a tribe; they set on a style and will buy into it.” For John, fashion and hair are intrinsically linked.

“Men want to achieve the whole look, from the hair all the way down to the shoes.”

John, along with Michelle Feeney, chief executive of PZ Cussons Beauty, believes in the link between the boom in male grooming and fashion so much that Fudge has signed a six-season deal with LC:M. “It felt like a really organic fit,” explains John. “We’re already a predominantly male brand, but we wanted to make it more than that – it’s attitudinal, it’s about selfexpression becoming a mindset. We felt that LC:M works well with this.”

Thirty years is a long time for someone like John to perfect his art, and he says he keeps things fresh by listening to young people. “You need to sit and listen to the youth of today; that keeps it fresh.

Approach a haircut like a child does; they don’t think negatively. Everything’s possible as a child, and I try to take this approach to everything I do,” he adds.

For more information and inspiration, visit www.fudge.com/professionals

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facebook.com/fudgehair @FudgeHair

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EDITOR’S LETTER

March CREATIVE HEAD

76

107

KNOWLEDGE IS POWER. Incredibly though, it appears the majority of salon owners might not agree. According to the recent Habia Employer Skills Survey, just 43 per cent of you have a staff-training budget, a figure that astounded me.

I appreciate that the economic climate is incredibly tough for many, yet in an industry where trends constantly change, technology rapidly advances and clients are more demanding than ever, the most effective way to push your brand forward is to empower your team with top-notch skills, up-to-theminute knowledge and unshakeable confidence.

While the product manufacturers offer a plethora of forward-thinking courses for your staff to soak up, team motivation doesn’t end there. The best teams are the happiest ones; the people who jump out of bed and can’t wait to get on the salon floor. And it’s possible to create this team, just turn to page 74 to discover more. More importantly, it doesn’t need to cost the earth to achieve – it’s about listening to the needs of individual employees and turning them into reality.

So, don’t sit back and wait for your team to come to you – get inspired, get motivated and give your staff a reason to work harder and more efficiently than ever.

Until next month,

Lauren

LAUREN MARGRAVE

124

ON MY RADAR Film THIS IS 40

If, like me, you laughed for days after seeing Knocked Up, you’ll love its sort-of-sequel, This is 40. Paul Rudd is a legend!

App PLATTER

After a long day in the salon, wouldn’t it be great to come home and whip up something quick and tasty to eat with whatever’s in the cupboard? Well, if you tell this app what you’ve got it’ll come up with tonnes of meal options.

Book COLOUR ME GOOD, RYAN GOSLING

Possibly the hottest colouring book EVER. I spied this little gem on Stylist.co.uk and picked one up for my sister. Unfortunately it never made it into her hands, but I’ve had great fun trying to stay between the lines!

lauren@headmag.co.uk Follow @creativeheadmag on Twitter Find us on Facebook, search ‘Creative HEAD magazine’ Creative HEAD 12

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Contents

March

j¥^^®¥> p^

Alfol

Ltd

PUBLISHING

What’s inside

21 The Timberyard, Drysdale Street, London N1 6ND

Editor

lauren Margrave Art director Alfol_Egg_stage4.indd 4

Nick Jabbal

16/9/10 12:37:12

Art

Graeme White Chief sub editor

Adam Wood Feature writer

Beth Davie Editorial intern

AMy Wood Online editor

Rachael Bridge Runway editor

Sarah Manley Advertising manager

Ben baldock Classified executive

David Hammond Special projects manager

Joanna Andersen Editor in chief

Amanda nottage Publisher

Catherine Handcock Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Write to us at: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND. T: 020 7324 7540 E: enquiries@headmag.co.uk Go online to www.creativeheadmag.com find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @creativeheadmag, @HairNewsUpdate Download the Creative HEAD App here:

17 _

regulars

the source

Most Wanted and It List entries open and we introduce brand new section The Edit, revealing the hottest micro-trend of the month

57 _ Scene

Redken goes to Las Vegas and ’Frisco, while Matrix meets in Marrakech

102 _ Subscribe now

And you’ll receive a free gift from Schwarzkopf Professional, worth £51

130 _ the last word

Toni Mascolo reveals why Toni&Guy is still going strong after 50 years and why he still hits the salon floor every week Feature

74 _ Team spirit

You can have the best ideas in the world, but if your team isn’t behind you, it won’t go anywhere. Find out how to look after the welfare of your salon staff and watch your business flourish

fashion _ Bed of roses 104 The Headmasters blow-dry collection raises the beauty bar 110 _ Hair balances on the edge of chaos and order at Sassoon

122 _ Runway

We take a look at the London Collections: Men A/W12 catwalks ON the COVER

Creative HEAD is published 10 times a year by ALFOL Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher.

All information correct at time of going to press. Printing by Buxton Press

Hair John Vial, Fudge Art Team and Shon and James Pecis for Fudge Photography Mark Rabadon

Creative HEAD 14

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KATIE KATON ON HOW SHE COPES WITH PRESSURE Page 33

Rainbow Room International (George Square, Glasgow) winning Most Wanted BEST SALON TEAM 2012

It List IT GIRL 2012 Natalia Maxwell and It List IT GUY 2012 Matthew Sutcliffe

NEWS, PRODUCTS, BUSINESS KNOW-HOW AND INTERIORS IT ALL STARTS HERE…

▼ ▼

March 2013

MOST WANTED AND IT LIST COMPETITIONS NOW OPEN! included Josh Wood, Neil Moodie, Lisa Shepherd, Vogue’s Jessica Hogan and Professor Louise Wilson OBE, to name but a few. Those who gain a Most Wanted trophy not only join an elite group of hairdressing stars, they enjoy a launchpad to even greater success. Creative HEAD is also in the business of rewarding the rising stars of the industry. Exclusively sponsored by ghd, The It List seeks hairdressing’s brightest young talents aged 30 or under. Now in its fourth year, there are six awards up for grabs – including the brand new Rising Star award, reserved for highflying salon juniors. Leigh Keates, a two-time It List winner, said: “Since winning the It List, so many doors JAN

have opened for me. I’ve shot for Harper’s Bazaar, been to London and Paris Fashion Weeks, worked on Sam McKnight’s team for Chanel, been a guest speaker at The Coterie and enjoyed one-onone mentoring with Zoë Irwin.”

Entering the competition is free and the awards culminate in the most stylish event of the year, the Most Wanted and It List Grand Finals, which take place on Monday 2 September. The closing dates for Most Wanted and The It List entries are 17 May and 24 May respectively. For full category lists and entry forms, visit www.creativeheadmag.com/mostwanted or www.creativeheadmag.com/theitlist

FEB MAR APR MAY

JUN

JUL

AUG

SEP

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CREATIVE HEAD’S MOST WANTED AND IT LIST AWARDS – the two best ways to get noticed, recognised and respected in the hair industry – are back and open for entries! Now in its 12th year, the Most Wanted awards are held in association with 11 leading hairdressing and business brands and honour UK hairdressing’s finest with the greatest seal of approval – a Most Wanted trophy. And for 2013 two new categories have been added: Best New Salon and the Award for Innovation. Open to all UK-based professional hairdressers, teams and salons, Most Wanted is judged by an elite panel of hair, fashion and media experts. Previous judges have

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▼ ▼

the latest news from the industry

exclusive

Radio SALON collaborates with LCF on hat exhibition Radio Salon and Bumble & bumble have teamed up with the London College of Fashion for headwear exhibition Head On, Creative HEAD can exclusively reveal. Taking place at the college’s Fashion Space Gallery, at Oxford Circus until 23 March, Head On takes inspiration from the catwalk and celebrates hats and headwear as the pinnacle of fashion and style. Showcasing partnerships between established and emerging milliners and fashion designers, including Stephen Jones and Noel Stewart with AF Vandervorst, Giles Deacon and Donna Karen, Head On explores the symbolic nature of the two worlds. The exhibition also explores the relationship between hair and millinery, with work from Tokyo-based milliner Katsuya Kamo who is also an acclaimed hair stylist. For each of the mannequins, the team at Radio, Bumble & bumble’s flagship salon, coloured and styled wigs to create unique hair looks that perfectly complemented the clothes and headpieces. Radio Salon owner Corrado Tevere is leading the team, assisted by Hiro Hirate, Juri Zaramellam, Paris, Sofie Heidenberg and Zara Vernazza. Visit www.fashionspacegallery.com

Trend-savvy

Discover the spring/summer hair trends from those in the know…

Crop tops

Blonde bombshells

Rebel girls

The crop is the must-have haircut of the season, according to Andrew Barton. “Following in the footsteps of Anne Hathaway, many clients are asking for the chop! It screams health and sporty appeal,” he explains.

This season will see an explosion of super blondes, according to Ken Picton. “Blondes will feature heavily, from high lift intense blondes through to soft and warm vanilla tones,” he says.

“The S/S13 hair trends are really influenced by key looks from the past, made contemporary with rebellious styling and exaggerated textures,” says Angel Montague-Sayers.

Creative Head 18

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NEWS MARCH MyHairDressers.com launches online Pay Per View MyHairDressers.com (MHD) has unveiled a Pay Per View service to give hairdressers worldwide access to nearly 250 videos with no commitment and no subscription. Before the launch of the new service, those wishing to watch a MHD video were required to subscribe online for a monthly fee, but MHD felt a Pay Per View service was required for those seeking to only refresh a certain area of skill, such as barbering, creative colouring or session styling. Videos are priced at £4.95 each for two weeks’ access.

Katie Holmes is the new face of Alterna

John Frieda calls on hairdressers to join charity challenge John Frieda is calling on the hair industry to join him on a cycling adventure around Ibiza in a bid to raise money for Great Ormond Street Hospital Children’s Charity (GOSH). Taking place between 3 and 6 May, the two-day cycle challenge covers 135km or 190km (depending on ability) of the island, ending with a party in nightclub Pacha. The challenge is part of the HAIRraising appeal, which brings together the UK hairdressing industry to support GOSH, and aims to raise £1 million to go towards a new Respiratory Unit for the London hospital.

Visit www.gosh.org/ibiza for more information

Davines launches ammonia-free A New Colour

Italian haircare brand Davines has unveiled new ammonia-free colouring system A New Colour to guests at London’s Ice Tank Studio. Brian Suhr, Davines international master educator, showcased what A New Colour could do on a variety of models, while international trade marketing manager Arianne Boulogne, and Laura Luciani from technical marketing hair care, explained in detail the three-part system and accompanying bleaching powder.

The permanent colouring line offers 51 shades, contains natural antioxidants and promises velvety, multifaceted colours with a delicate formula that’s odourless and kind to clients’ scalps. Guests watched video footage of Angelo Seminara, artistic director for Davines, who showcased his Living Jewels collection created in conjunction with international creative color ambassador, Edoardo Paludo. Brian Suhr also illustrated Flamboyage, a new creative colour service designed by Seminara and Paludo, that blends bright and saturated tones with natural bases to create reflect patterns along the hair length.

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Tracey Devine of Angels in Aberdeen has been named global ambassador for Affinage. From April, Devine will be representing the brand globally across its shows, seminars and presentations. She will work on the creative direction of the company, advising them on product development, and will be heading up its photoshoots both in the UK and overseas.

“Affinage is a brand that has seen incredible growth in the past decade,” said Devine.

“I believe in the products and the people within the business and can’t wait to start flying the flag.” The news came as UKbased manufacturer Affinage unveiled its new Infiniti Intelligent Colour System.

Brian Suhr

Affinage picks Devine for ambassador role

Actress Katie Holmes has become the first celebrity face of Alterna Haircare, as the luxury brand expands its consumer following and salon base across the globe. The actress has also become a co-owner of the brand and will be adding her creative insights on upcoming products and initiatives. Consumers across Europe will get their first glimpse of the partnership with the brand’s spring marketing campaign, with material featuring Holmes appearing in Alterna partner salons throughout the UK. Joan Malloy, president of Alterna Haircare, said: “Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer. We’re confident that adding Katie’s natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination.” Holmes added: “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulphates and parabens. It’s good for my hair and good for the Earth, so I feel good using it.”

Creative Head 19

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Rush Moorgate salon team with Ortisé Williams from JLS

▼ ▼

the latest news from the industry

Moorgate wins Rush Salon of the Year JLS star Ortisé Williams has presented Rush Moorgate with the Salon of the Year prize at the Rush Hair Awards. Held at Tiger Tiger nightclub in London, the awards celebrated the 66-salon group’s top achievers of 2012 and were co-hosted by international artistic director Andy Heasman and art team member, Dimitri Loizi.

Chairman of Rush, Andy Phouli, welcomed the crowd,

Freelance federation launches wella bursary

Jamie Stevens stars at Fellowship event

The Fellowship for British Hairdressing has hosted a members’ night featuring celebrity hairdresser Jamie Stevens.

Fellowship president Mark Creed hosted the evening and introduced three team presentations, before sitting down with Jamie Stevens to discuss his rise to the top. The stylist took over his mother’s salon in Somerset, before branching out by himself in London and becoming hair stylist to the X Factor.

The Freelance Hair & Beauty Federation (FHBF) is offering its members the chance to win one of 32 FHBF Training Bursaries, in partnership with Wella.

Each member awarded a bursary can choose a place on a Wella training day at either Wella Studio London or Wella Studio Manchester.

Each Training Bursary is worth up to £200. Anyone can apply for an FHBF Bursary and there is a small contribution of £35 to pay towards the course if funding is awarded.

Closing date is 31 March, call 01582 043 1783 for information

before international creative director, Stell Andrew, gave a speech on the power of dreaming. Further awards went to Rush Windsor, which took home Franchise Salon of the Year, while Judith Rabanser from Rush Richmond won Stylist of the Year. A special award was also presented to Seung-ki Baek, who was inducted into the Rush Hair Artistic Team.

Bonce and Schwarzkopf Professional reveal new marketing match-up Carl Mitchell from Bonce Salons has revealed a new educational marketing course in association with Schwarzkopf Professional.

The course, entitled Salon Exposure, is launching in Liverpool on Monday 18 March, with a second course date set for Monday 21 October. During the one-day course, Carl Mitchell, managing director of the West Midlands-based salon group, will cover aspects of marketing such as understanding how to market your salon correctly, as well as understanding your target markets and unique selling points. Mitchell said: “Salon Exposure will help salons look at the way they market their business and hopefully give them ideas and inspiration to excel in this area and ideally increase revenue.”

Creative Head 20

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NEWS MARCH

Leigh Keates and Angel Montague-Sayers

My month ahead

What does March have in store for…

Matthew McNally

Nefarious Hair, Blackpool After a hectic start to 2013 we continue our schedule with a day of in-salon training with the Fudge team. This is a fantastic way to motivate our staff and get fresh inspiration for the year ahead.

March will see the launch of our new local business incentive within our town centre to provide promotions to customers and to discuss offers we have in place throughout the month.

I’m also busy organising the launch of our new deluxe cut and style.

Cloud Nine reveals new creative ambassadors It list winners Leigh Keates and Angel Montague-Sayers have been announced as the new creative ambassadors for hair tools brand Cloud Nine. Keates, who is based at Josh Wood’s Atelier, has been named global creative director. He was crowned It List FASHIONISTA and ONE TO WATCH in 2011 and has worked backstage for Sam McKnight at labels such as Chanel and Ralph Lauren. He will lead the Cloud Nine Artistic Team and work on the brand’s creative direction. Angel Montague-Sayers, It List FASHIONISTA 2012, has been named Cloud Nine’s UK creative ambassador. She has worked at New York, London, Milan and Paris Fashion Weeks, and shot with magazines such as Elle, InStyle, Vogue and Glamour.

CardSave and Casio launch payment service Casio Electronics has teamed up with payment processing company CardSave to launch a new way for hair salons to manage their customer relationships directly at the till point. The solution is easy to set-up and provides an integrated platform for recording appointment details and storing customer data, as well as a cash drawer, chip and pin reader and printer. It can be integrated with SMS and email marketing campaigns and it will also store information on promotions and stock availability of products sold by a salon. No up-front investment is needed, and payment is available monthly or as rental, from £2.50 a day.

Joanne Leigh

Toni&Guy, Preston We are heading to London as finalists at the Hair Awards, where we are one of five salons that have made it to the final of the Regional Salons category.

We will also begin intense Fashion Fix training in the salon to ensure our clients can get catwalk hair in an instant. And the end of the month will see our experienced session team help style 24 models backstage at Southport Clothes Show with Toni&Guy Southport.

Lesley Haggarty

If you only do one thing this month...

Catch Most Wanted SESSION STYLIST 2012 Sam McKnight speak at The Coterie on 6 March. Sponsored by ghd, the exclusive and intimate evening will see the renowned hair stylist being interviewed by BeautyMart co-owner Anna-Marie Solowij. Taking place at 7pm on Wednesday 6 March at London College of Fashion (Lime Grove location), the event promises to be an incredible opportunity to hear from a true session legend and is open only to Coterie members. Call 020 7739 7789 or email info@the-coterie.net for more information JAN

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Pride Hair & Beauty, Southampton This month, we’re celebrating the one-year anniversary of our dedicated colour lounge with a big event for clients, their friends and the local press. Coinciding with our celebration is the launch of Paul Mitchell Forever Blonde, which makes our colour business even more exciting! At the event, called Forever Colour, we are looking forward to demonstrating the creative talents our team use on a daily basis, with guests also invited to speak with an image consultant.

Creative Head 21

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We are proud to have partnered with very talented stylists to bring these S/S 2013 shows to life.

Thank You!

as chosen by backstage stylists

7846 Fashion Week DPS L’Oreal

FINAL SIGN OFF: DESIGN:

ACCOUNT MANAGER:

CLIENT:

19.09.2012

COLOURS (MATCH TO PANTONE® COLOUR STANDARD)

DATE:

01

Cyan

Magenta

Yellow

ARTWORK VERSION:

230mm x 300mm DIMENSION:

NOTES:

Artwork at a scale of 1:1

Twelve Interior & Graphic Design The Old School House, 41 Woodbridge Street , London, EC1R 0ND +44 (0)20 7251 7878 www.twelve-studio.co.uk

Black

CLIENT:

Maria Grachvogel Daks Kinder Aggugini Issa London Preen Marios Schwab Topshop Unique Temperley Peter Pilotto Michael Van der Ham Ashish Nico Didonna Caroline Charles Christopher Ciconne Palmer Harding Ashley Isham Jackie J.S. Lee FASHION FRINGE: Haizhen Wang, Teija Eilola & Vita Gottlief Emilio de la Morena Craig Lawrence KTZ Laura Columbo & Carlotta Gherzi

7846 Fashion Week DPS L’Oreal

FINAL SIGN OFF: DESIGN:

ACCOUNT MANAGER:

CLIENT:

19.09.2012

COLOURS (MATCH TO PANTONE® COLOUR STANDARD)

DATE:

01

Cyan

Magenta

Yellow

ARTWORK VERSION:

230mm x 300mm DIMENSION:

NOTES:

Artwork at a scale of 1:1

Twelve Interior & Graphic Design The Old School House, 41 Woodbridge Street , London, EC1R 0ND +44 (0)20 7251 7878 www.twelve-studio.co.uk

Black

CLIENT:

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New products, tools and colours

want it!

Do it in style Balmain Hair’s new Styling range for couture hair is not only super-stylish, it’s so versatile and easy to use that we guarantee you’ll wonder how you ever lived without it! Each product is labelled in clean, fresh packaging and does exactly what it promises to do. Perfect for the session stylist on the go, the range includes Argan Moisturizing Elixir, Session Sprays, Session Mousse, Texturizing Salt Spray and Silk Perfume.

Each product is infused with silk protein and argan oil, which help to deliver styling when you need it most.

RRP from £16.95 CALL 0800 781 0936

www.balmainhair.com

Pump up the volume L’Oréal Professionnel’s série expert Volumetry range and in-salon treatment is designed to give volume to finer hair.

PRICE from £9.80 Call 0800 072 6699

British Hair Ample Volume Shampoo and Conditioner will add brilliant, always-dreamt-of body to your client’s hair.

RRP from £10.25 CALL 0870 240 2176

www.lorealprofessionnel.co.uk

www.astonandfincher.co.uk

Joico’s newly reformulated Body Luxe range now contains breakthrough technology, BioAdvanced Peptide Complex.

Glamoriser’s Auto-Curler is the easy way to achieve big, voluminous hair in moments, thanks to its motorised barrel.

RRP from £10.95 CALL 0845 071 2326

www.joicoeurope.com

RRP £74.99 CALL 020 339 3072

www.divapro.co.uk

Touch of gold There’s sure to be a clamour for Tangle Teezer’s latest compact addition, Gold Rush.

It’s so shiny and, well, gold, clients won’t be able to help themselves!

RRP £12.25 Call 020 7274 6128

www.tangleteezer.com

Creative Head HEAD 24 14

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NEWS MARCH

Let’s talk curls

Force of nature Do your clients want born-again hair that’s soft, sparkles like a diamond and is as strong as never-been-coloured hair? The new range by Schwarzkopf Professional, BC Fibre Force, promises all this and more thanks to small, hair-identical keratins that penetrate deeply into the hair architecture to re-cement hair cells and restore hair.

Paul Mitchell’s Curls range promises to make curly-haired clients fall in love with their curls, turning them from rebellious, stubbornly frizzy coils to wonderfully glossy, defined tendrils. There’s a product to suit all of your ‘curlfriends’!

RRP from £11.95 Call 0845 659 0011

www.paul-mitchell.co.uk

Friends of the Earth

RRP from £11.55 Call 01296 314000

www.schwarzkopf-professional.com

Case closed

Total recall On The Rebound by Bedhead by TIGI will revive the limpest curls thanks to its curl recall technology, which reshapes and reforms curls in just one scrunch. But that’s not all – On The Rebound’s curl-loving formula also provides thermal protection, fights frizz, smoothes and moisturises the hair to create serious shine.

Renscene has released a limited edition mock croc session tool case – perfect for those who love a little vintage glamour. Available in burgundy or black, they look good, are durable and the perfect size for hand luggage.

RRP £13.50 Call 0844 844 0944

RRP £42 Call 0116 2601144

www.tigihaircare.com

www.hairproducts.co.uk

Green with envy Make your clients’ hair the envy of all their friends with Envy 2 dual fix. A rapid-shine treatment that takes minutes and lasts weeks, Envy 2 dual fix is a prewash spray-in treatment for maximum condition.

Want to make your salon more ecofriendly but not sure where to start?

A quick and easy place to begin is with your towels – especially since Scrummi has introduced its new Starter Kit! It contains a mixture of Scrummi’s best-selling eco-friendly products along with some newer lines to trial, too.

Salon Price £30 Call 01634 821609

www.scrummi.com

Covering up

Easydry’s waterproof and tint-resistant capes get an injection of colour this month in the form of its crimson red cape, offering complete protection to clients’ clothes.

RRP £10.95 Call 01207 591099

Salon Price £279 for 600 Call 0845 300 7764

www.envy3.co.uk

www.easydry.com

Brush off

s on the WIN a set of brushe March! in App ad he e Creativ

The Big Brand Company’s range of brushes just gets better! The new and improved brushes feature better mechanisms to hold the bristles in place, a better-shaped neck for holding, and ionic bristles to reduce water droplets to make drying easier.

RRP from £12.95 Call 0845 521 4047

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www.thebigbrandcompany.com

Creative HEAD 25

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▼ ▼

BUSINESS NEWS, VIEWS AND ADVICE

The

EDIT

s for your salon, so isn’t it about time itie un ort opp ss ine bus of t hos a r offe An app can your way to app heaven, here’s on you p hel to t jus d An ? tion olu rev you joined the me apps to download, now! eso aw d an rky qui , ful use st mo the of our roundup

PHOTOSYNC CREATIVE HEAD PRIMPT, life-changer, A of A pocketful

BY ONTHEFLOOR c allows you tosyn Pho ning stun – on inspirati Designed for transfer lessly to wire imagery, exclusive professional artists and os phot your interviews, videos, and their clients from from and to os vide hair tutorials and the worlds of hair, or top, desk your s, new ion and fash beauty and fashion, pbox Dro a still r bette including lots of Primpt works as a account, making it ent cont sive exclu ch lookbook to sear easier than ever to nd you can’t fi for specific styles and e your shots with shar else. here anyw browse portfolios. the Creative HEAD Whether travelling The Primpt team . Perfect for use team to work, on a shoot also looks for stage at fashion back the , or in the salon exclusive deals on s or for taking week App D HEA Creative trending products onal shots irati insp delivers all the ideas, and sets up exclusive re out you’ n whe creativity and insight offers for users. The t. abou and for you could wish app also acts as a free! y lutel – abso great organisational Download it for the tool, allowing you iPhone now, search to keep client lists ative HEAD’ on ‘Cre phic ogra with a phot the Apple App store. record of their service visits – handy for future consultations.

FLOW ONTREES With the tag line There’s no denying ‘Built for big ideas’, hairdressers are Flow claims to be le peop creative the secret behind rather than numbersands of superthou crunchers, so the uctive teams prod OnTrees app is the e. It’s the dwid worl to er perfect answ to-do app to end all keeping your finances to-do apps, which not in order. It works only helps to keep by tapping into your organised using tasks (with unts bank acco dates, lists and tags, your permission, but also allows you of course) and to collaborate with categorising your your team, sharing y fanc into pennies ideas, delegating graphs and infotasks and having graphics. This free discussions. team and easy way to track can ding your spen also set up budgets and alerts to manage funds more effectively.

! R THE BEST W E N T THE EDIT FO

CHECK OU OF EVERYTHING, EACH MONTH Creative HEAD 26

•26_6 of the best 1

15/2/13 13:11:02

Photography by Milos Mlynarik

Get featured!

Be inspired

by Sassoon

Want to see your work on the App? It’s simple – upload your vision to Creativeheadapp.net now and you could be inspiring thousands in a flash!

Get exclusive behindthe-scenes extras from The Muses, the incredible S/S13 collection from Sassoon

Cut-out and keep

From Jessica Rabbit to Mona Lisa – see what’s on Johanna Cree Brown’s guest moodboard

Coming to the WIN! Creative HEAD App this March THE CREATIVE HEAD APP IS free and READY TO DOWNLOAD – VISIT THE APPLE APP STORE AND SEARCH ‘CREATIVE HEAD’ OR VISIT CREATIVEHEADAPP.NET NOW!

Get your hands on a set of brushes and clips from those generous people at the Big Brand company – worth more than £85!

Terrific tweets!

Here’s what you’re saying about the Creative HEAD App!

•27_App promo 1

15/2/13 10:18:56

eclipse is a registered trademark of Jemella Group Limited AW818_UK Eclipse Trade DPS Creative Head.indd 1

07/02/2013 12:08

a head of its time tri-zone™ technology

ghd eclipse® is a new generation styler that tames the toughest of hair in an instant and bends it to your will. The right heat at the right time, all of the time, smoothes all textures with breakthrough, patented tri-zone™ technology. The six quick thinking sensors and super thin plates mean perfect heat control for maximum impact. It’s jaw droppingly good, try it.

Contact your ghd account manager to experience the ghd eclipse® professional styler with tri-zone™ technology for yourself. For more information call 0845 3301133 or visit ghdhair.com/gamechanger

AW818_UK Eclipse Trade DPS Creative Head.indd 2

07/02/2013 12:08

fresh thinking on business

Trevor Sorbie Art Team members Anna Chapman and Petros Mairoudhiou

Exposed!

Only at Salon Smart, and in a unique after-dinner session, the award-winning Trevor Sorbie Art Team will talk show production and creative techniques, demonstrate editorial tricks, present some of their most awe-inspiring work, and create breathtaking looks live on stage. The session will also feature an exclusive interview with Trevor Sorbie himself.

28-29 April 2013 Park Plaza Riverbank, London

Book your Salon Smart tickets now Call 01434 610944

For more information visit www.creativeheadmag.com/salonsmart

ss_promo_feb13.indd 2

12/2/13 15:02:19

Salon Smart is presented by

“We’re so excited to be presenting at Salon Smart next month.

We’ll be sharing tomorrow’s style predictions, and hope to inspire everybody with some Trevor Sorbie show secrets.

See you there!”

Sponsored by

In association with

Trevor Sorbie MBE

Tickets cost £169 per person* Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 28 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.

ss_promo_feb13.indd 3

12/2/13 15:02:22

▼ ▼

business news, views and advice

BUSINESS BAROMETER

Your exclusive snapshot into UK salon performance, in association with Premier Software

Seventy-seven per cent of salons reported a dip in January trading compared with December – understandably so. But wow! More than half said January 2013 out-performed January 2012. “We’ve been growing our clientele through loyalty, care and reward schemes, and have found retention vastly improved,” reported Lauren Turner of Spirit Hair Company. Here’s what others had to say…

“Such a poor January was completely overhauled

by Friday 1 and Saturday 2 February. We took as much in those two days as we had in the whole of the previous week!”

David Hyde, David Antony Hairdressing & Beauty

“I had a strong talk with the team about re-booking, and said no one should let their client leave without booking another appointment, ideally six weeks later.

We talked about incentives and commission and now all the staff are really fired up. This has flipped January and made it positive and profitable”

January – always a tough month, with people tightening their belts after the festive excesses. Throw in a few snowstorms and you get a particularly challenging time for UK salons – 22 per cent said the weather severely impacted on business. But there were bright moments to be had, particularly if you’d planned carefully, and while clients tried to pay off the credit card bills, come payday at the end of the month, everyone let go!

JANUARY 2013 – HOW WAS IT FOR YOU? Here’s how the start of the year shaped up for our salons How was business in January 2013 compared to the same time last year?

100 90 80 70 60 50 40 30 20 10 0

55% 23%

GROWING

22%

STEADY

DECLINING

How did the following areas perform in your salon?

Declining 10% Declining Growing 15% 20%

Paul Knights, Paul Knights Hair Studio

“Retail in December was 130 per cent higher, but that included gift vouchers, which came back as service in January”

Growing 33% Stable 57%

Stable 65%

Paul Davies, Top to Toe

TOP TIP

Backwash treatments

The key to enhancing your relationship with clients is to implement a simple but effective loyalty scheme, and Premier spa and salon software provides a package that does just that. Automatically recording a client’s points at the end of each salon visit and adding them to their record, the system makes it easier than ever for you to advise how many more they need to redeem a particular service. Alternatively, you could think about introducing some form of brand loyalty, like giving out a free key fob (pictured above, right) to salon clients, which also makes for a great advert.

Retail

Colour Chemical services (eg, smoothing, perms, etc) Growing 6%

Declining 14%

Stable 57%

Growing 29%

Declining 22%

Stable 72%

Creative Head HEAD 32 14

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NEWS MARCH

TASKFORCE

Director, George’s Hairdressing, Leicester I start the day… with coffee – black and very strong. I’ll then check my emails, Twitter, Facebook and website, before a conference call with the managers to go over who’s in, who’s not, how many clients, how many colours and so on.

I cope with pressure by… I tend to work better when the heat is on. I like the buzz of problem solving – the answers often bring additional benefits.

I relax at the end of the day by… picking up the children from school, getting them settled and playing with them! I’ll then get the boxing gloves on and take it all out on my personal trainer.

I knew I was ready to go into business when… I wanted to play a more active role in the decision-making process. When I was offered the chance to become a director, I snapped up the opportunity as I knew the business inside out and loved my job.

The biggest risk I’ve ever taken is… employing a financial adviser for help.

It was the worst decision I ever made.

I listened to someone who believed that being an expert in one business qualified them to be an expert in ours. I’m still open to different views, but now I have far more confidence in my own knowledge.

I will never take for granted… the team, our clients and my attitude.

The biggest challenge in business today is… getting new clients and meeting their expectations.

ground

With profit margins growing tighter, should you invest in the middle members of your team or concentrate on the top stylists and juniors? That’s the question we put to owners and managers...

While Britain might avoid a triple-dip recession by a whisker, its economic recovery is expected to be delayed by another year, according to The National Institute of Economic and Social Research. By now we’re all used to having to tighten our purse strings, but for salon owners this could mean more cutbacks. But where do you start? Beverley Bates, owner of Ekko Hair in Banbury, believes one of the best ways of ensuring less drain on the profits is to get rid of the excess weight along your middle. “With profit margins so tight, plodders from the middle team can be a drain on revenue,” she says. “I think that all salons have to take a good look at their middle team – my focus is on creating a top-heavy team from top stylists upwards and newly qualified stylists doing student and academy price.” Beverley argues that her top-level team members have shown the most growth, due to more clients wanting precision cutting and colour expertise. And it seems more and more salons are finding the same. “Businesses have to be more ruthless than ever due to the economic climate. I am always looking at the pay-to-services ratio – it’s not being aggressive, it’s business,” says Carl Mitchell, director of West Midlands-based Bonce Salons. “If in 12 months the stylist is costing the business money, then there can only be one outcome.” Lisa Shepherd, owner of Lisa Shepherd salons, agrees: “It’s not good business to let poor workmanship, lateness or poor attitude go unaddressed, regardless of an employee’s status.”

However, Ann Marie Rayment, managing

director of Clipso in Cheshunt, believes those in the middle are just as integral to the business. “I do think you need to invest in middle staff as your business needs every type of person – it’s like a clock, if the mechanics are missing a part it doesn’t work,” she explains. Clive Collins, director of HOB Salons, also makes a point of focusing on the middle staff. “Our middle staff are generally who we focus on with an aim to helping them reach the next level,” he reveals. “However, we do expect them to be bringing in enough revenue to cover their minimum wage, if not then we would address this early on.” Meanwhile, Julia Gaudio, owner of Elajé Hair & Beauty in Cambridge, believes that the ‘right’ kind of middle staff is actually key to a salon business. She says: “There are the middle staff who might not bring in as much money as you would like, but have other skills” Gavin Hoare, salon manager at Richard Ward Hair & Metrospa, agrees: “The cream will always rise to the top, but remember you can’t run a successful business if everyone wants to be at the top.”

The key, it seems, is balance. A small group of the ‘right’ kind of middle staff could keep your business trickling along nicely, leaving you free to invest in the top stylists, as well as those who show star potential. For or against cutting the middle staff, one thing is certain – make sure every team member is pulling their weight. If a member of your team is not reaching their potential, doesn’t fit into the ‘right’ kind of middle staff and is ultimately costing you money, it could be time to cut the fat.

Get your entries in for Most Wanted Business Thinker JAN

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Business Pro Katie Katon

The middle

Creative HEAD 33

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▼ ▼

business news, views and advice

The power of three Here are our top three business-boosting tips for the month ahead LEARN

Goldwell has introduced two new courses to its Business and Leadership programme. ‘Let’s Get Social’ is a one-day workshop, hosted by Goldwell PR and Comms manager Samantha Ward (pictured), that will teach you how to harness the power of social media. The workshop takes place on 4 March and 9 September. ‘Develop your People Skills – Zoo Keeping: The Art of Communication’ is a motivational course that will teach you how to get the best from your team. It takes place on 25 November. To book either course, call 020 7318 4000

WIN

Have you been working tirelessly to shape an outstanding business?

Have you expanded your team or opened another location? If the answer to any of those is yes, then we urge you to enter the Most Wanted Business Thinker award. Not only is this the perfect platform to get recognised for your impressive business acumen, it’s also the ideal opportunity to dazzle your clients and give them one more reason to keep coming back. Entries for the awards open this month. For more information, visit Creativeheadmag.com/mostwanted

VISIT

With hair’s intrinsic link with fashion, it’s imperative you keep an eye on what is going on in our sister industry. Drapers is the go-to site to help you stay on top of the latest fashion industry news. The site is a great tool to pick up salon retail-boosting tips and has also launched its top 100 list of most influential people in the fashion industry – in at number one is Nick Robertson, chief executive of ASOS. Visit Drapersonline.com

▼ ▼

THINK IN NUMBERS

It’s quality, not quantity Innovate from within and watch your business boom, says business expert Ken West

Making your business more profitable isn’t complicated. There are three basic ways to increase revenue: attend to more clients, make more money from each client and reduce running costs.

But to achieve each one requires a system, a strategy with targets and continuous monitoring. It’s not difficult, but not everyone will put in the effort.

I’m going to address just one of these factors – making more money from each client – and after reading this, you should, too. First, let’s take a look at value for money. In the current lemming-like race to discount and destroy profit margins, many people have confused ‘value for money’ with ‘cheap’. Cheap is not good value. Value for money is quality that’s fairly priced. Do you want your salon to be perceived as value for money or cheap?

The difference can be vast – even buying at Harrods can be value for money.

Research tells us one thing time and again, that as an industry we consistently under-deliver. What we believe we deliver, customers percieve we don’t. In every piece of research I have seen in recent years, customers say they want more advice, more information and more guidance. Ask your team members if they provide this and they will say yes, yet the customer perceives the opposite.

Now, let’s join up some dots. If the customer wants more advice then they

must have unsolved problems. They must be looking for new ideas and be willing to try new things; and if they are willing to try new things then they must be prepared to spend more money.

Forget discounts, try great value upgrades – new ideas, new services and new techniques that will inspire your clients. Establish what they truly need and then provide it. “You are currently booked in for xxx service but you could get this fabulous extra service today for only £xx”, and change the offer each month.

Constantly astound and stimulate your clients. This is what research tells us they want yet we regularly fail to deliver.

But your team needs help, so ensure you offer the coaching, the scripts and the support it needs to promote new ideas.

Have mentors and role models in your team to show them the way. Embrace change and constantly look for new products and service opportunities. One extra £30 service could turn a £300 a day stylist into a £330 a day stylist. Ten stylists working five days equals £1,500 extra a week. After salon break-even, this could equal £750 net profit – £39,000 per year!

How many stylists do you have, how many days are you open and how much more could you make with some coaching and a little team effort?

Ken West is director of business coaching experts 3·6·5, www.365hair.com

3·6·5 will be exhibiting at Salon Smart in April mon

TUE 1

10 stylists

£30 more a day

fresh thinking on business WED 2

THUR 3

5 days

FRI 4

5

£1500

extra a week

Creative Head HEAD 34 14

Business 2

15/2/13 13:12:39

NEWS MARCH In association with

Salons are helping to crack the glass ceiling

Hairdressing is setting an example to other industries when it comes to smashing the socalled ‘glass ceiling’ that prevents women from progressing into senior management or boardlevel positions. A report by credit rating agency Experian has argued that hairdressing, primary education and social work are the three sectors with the biggest percentage of all-female boards.

Research back in 2007 by the company identified these three industries as being the best performers when it came to percentages of all-female boards and, revisiting the issue, it has found that this trend had now become more pronounced. Small companies, or those employing between three to 10 people, were still overall the most likely to have female directors, with half claiming this to be the case, up from 48 per cent in 2007, it added. But larger firms (250 people or more) appear to have been upping their game since 2007, with 40 per cent now saying they have female directors, compared with 33 per cent six years ago. Max Firth, managing director of Experian UK, said: “While there are undoubtedly many women who are breaking new ground and overcoming stereotypes, our data shows that amongst the total population of UK companies, the industries with most female directors are pretty much the same as before the recession.”

Studies highlight asthma risk Hairdressers are among a group of occupations that could be at heightened risk of suffering from asthma because of the potential for exposure to chemicals at work. A report from Sweden, published in The Annals of Occupational Hygiene, argued hairdressers, nail technicians, plumbers, healthcare workers, cleaners, food and tobacco industry workers and spray painters were all potentially at higher risk of new-onset asthma because of the risk of exposure to chemicals. And a UK study in the January edition of the journal Thorax, included hairdressing within a list of 18 occupations associated with adult asthma. The UK’s Health and Safety Executive has for some years argued that hair and beauty workers are at potential risk of developing skin and respiratory conditions if good working practices and effective exposure control methods are not applied by employers.

Young people ‘flocking to apprenticeships’ Hairdressing apprenticeships are massively over-subscribed, with more than nine young people applying for every vacant place in 2012. The figures, from the National Apprenticeship Service (NAS), come despite worries in the industry that colleges are already turning out apprentices in far greater numbers than there are jobs available in the sector. According to the NAS, hairdressing was the 10th most popular apprenticeship during 2012, with 30,840 online applications for 3,360 vacancies, or an average of 9.1 applications per vacancy.

Apprenticeships in business and administration and childcare were the most sought-after overall.

David Way, chief executive of NAS, argued the figures were evidence of the increasing popularity of apprenticeships as a first-choice career option for more people. But

within the industry there has long been concern some colleges see apprenticeships in hairdressing or beauty as something of a money spinner, with the popularity of the sector meaning courses can easily be filled, irrespective of the quality of training or whether there are actually going to be jobs available at the other end. The Local Government Association last year calculated that 94,000 people completed hair and beauty courses in 2011, despite there being just 18,000 new jobs in the sector, or the equivalent of five people being qualified for every job. Mark Coray, president of the NHF, said: “It is, of course, good news that hairdressing appears to be such a popular choice with young people.

But the problem for salon owners is the quality of the training often offered, not the numbers.”

MP calls for straightener safety education A senior MP is urging hairdressers to take a lead in educating parents about the dangers hair straighteners can pose to children if left unattended.

Mary Creagh MP, shadow secretary for environment, food and rural affairs and a former health minister in the last Labour government, has called on hairdressers to pass on their knowledge and expertise about the safe handling of straighteners. A campaign by the Royal Society for the Prevention of Accidents has been highlighting the dangers of such devices, which can reach temperatures of 220°C and take as long as 40 minutes to cool down.

Creagh told the NHF: “It would be helpful if salons selling straighteners gave a simple safety message to buyers that hair straighteners should be switched off straight after use, put away and never left lying around.” Dr Amber Young of the British Burn Association and a consultant paediatric anaesthetist at Frenchay Hospital Burns Unit in Bristol, agreed salons could be a useful additional channel for education. She said: “Any publicity we can get in hair salons the better because it will prevent children needing skin grafts.”

JAN

feb mar apr may

jun

jul

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SEP

OCT nov dec

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To find out more about the work the NHF does and for information on how to join, visit www.nhf.info or call 0845 345 6500 or 01234 831965

Creative HEAD 35

Business 3

15/2/13 10:25:49

▼ ▼

stylish salons and furniture

interiorscape

Percy & Reed East Spitalfields, London

Adam Reed and Paul Percival have transformed a former banana and tomato merchants into a stunningly original salon space

Space: 1693 sq ft.

Team: 16.

Styling: 13.

Backwashes: Three.

Inspirations: We were inspired by the heritage of the space as an old banana and tomato merchants. Luckily, we have quite similar tastes to each other and love a retro theme that isn’t too vintage-looking. Attention to detail is key and we wanted to create a salon where every time a client comes in, they notice something different, like the quotes discreetly written on the salon floor and the ketchup bottle handwash dispenser.

The design: While we have given the salon a unique Percy & Reed touch, the salon has been designed with practicality in mind, with plugs tucked away underneath the benches so as not to touch a client’s legs, but still the perfect height to plug in a dryer. Everything in the salon has been meticulously placed, creating a space that’s both homely and artistic.

The colour palette: Throughout the salon there are accents of red and yellow as a nod to the building’s past, contrasted with our brand’s trademark grey and white shades, exposed brickwork, wooden flooring and Italian-style tiles.

Favourite area: The Jimmy Choo (cockney rhyming slang for loo, for those of you not in the know). It’s the room that retains the most heritage and really represents us as a brand. It’s really quirky with pictures and quotes like, ‘Bitch please. You’ve got more issues than Vogue.’ Clients love it. We also love the backwash area, which was formerly an office and still has the original safe.

The brands: Wella Professionals, Sebastian Professional, BaByliss PRO, Viviscal Professional, Percy & Reed and Bumble & bumble.

Special features: The Colour Station, which is a new colour consultation technique we have been perfecting for years. It features six lights that hang in a circle around the consultation chair, with each one being controlled by an iPad to work out which colours best reflect off the clients hair and suit their skin tone.

Soundtrack: We’re going to do a daily jukebox on the iPad and leave it at reception for each client to request a song that fits into the theme for that day. We’re also going to get some really well known musicians in the industry to make us up a playlist.

Creative Head HEAD 36 14

•36-37_Interiors 2

15/2/13 10:26:50

NEWS MARCH

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Now open

MATTHEW LUKE STEVENAGE

SALLY MONTAGUE HAIR DERBYSHIRE

HEADROMANCE HAVANT

The new Matthew Luke salon displays all the trademark qualities associated with salon ambience: style, elegance and quality. From the Millenium Crystal reception desk to the polished black floor, attention to detail is key. The main salon has a classic feel to it, with square styling chairs to contrast with timeless barber chairs, unique styling units and titanium wall mirrors. At the backwash, the Lux unit from LSE provides optimum comfort.

As the sixth addition to the hair group, this latest salon venture fuses old and new for a beautifully fresh décor. Housed in a former mill workers’ cottage, the transformation took just nine weeks and features a mix of contemporary seating and backwash furniture, alongside oversized gilt-edged mirrors to enhance the feeling of space. Much of the furniture was crafted especially for the salon, with two old spitfire chairs adding a vintage touch.

Headromance prides itself on sophistication with an edgy and raw interior that incorporates a touch of femininity. Designed to create a spa-like experience for clients, the backwash features massage chairs and beaded curtains to provide privacy. Quirky feature lights have also been placed throughout the salon. In reception, clients can recline on chesterfields and watch footage of the salon team behind the scenes at London Fashion Week.

JAN

FEB MAR APR MAY

JUN

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Creative HEAD 37

•36-37_Interiors 3

14/2/13 14:00:25

OPEN

FOR

ENTRIES mw_promo_feb13.indd 2

14/2/13 09:46:36

“

Winning Most Wanted opened up so many opportunities and all sorts of projects, but what counted most was the amazing reaction from people in the industry – there is no bigger accolade Zoë Irwin, MOST WANTED HAIR ICON 2012

Zoë Irwin, photographed at the 2012 Most Wanted & It List Grand Finals

Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940 mw_promo_feb13.indd 3

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Hair Trend

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For a salon owner or director who has shaped an outstanding salon business

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Best Salon Experience

For a colour director or senior colourist with exceptional technical skills

For a salon that delivers the ultimate customer service

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NEW! Best NEW SALON

For the most exciting hair stylist working in fashion By nomination only

For a new UK salon that turns heads

Category sponsor

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NEW! AWARD FOR Innovation Rewarding an original in-salon initiative that has proved successful, either for the salon team or for the business as a whole Category sponsor

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11 awards Made for stars Get yours

Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940 mw_promo_feb13.indd 5

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U O Y IS THiS Star

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13/2/13 11:02:49

AVAILABLE EXCLUSIVELY FROM ASTON & FINCHER

www.evohair.com

@evohairuk

The Coterie

The members’ club where hair and fashion professionals can meet, listen, talk, connect, inspire and learn

Catch up on the latest hair and fashion gossip at www.facebook.com/thecoterieclub

head c r e a t i v e

The Coterie – Creative HEAD’s networking club for hair and fashion professionals 020 7739 7789 • @TheCoterie • facebook.com/thecoterieclub

•50-51_coterie 2

14/2/13 13:58:34

Creative Head

Promotion

Born again…

Give hair a new lease of life with Schwarzkopf Professional’s biggest innovation in years. It promises to help hair regain its inner strength and feel like new. So what is it?

It’s reinforced

It’s revived

It’s reborn

It’s BC Fibre Force •Fibre force 1

14/2/13 16:34:19

Total rebirth

Find hair’s inner strength with BC Fibre Force from Schwarzkopf Professional

How it works The new range restores even the most eroded hair to virgin quality, thanks to a technological breakthrough. Fibre Force uses micronised, hair-identical keratin components that penetrate deep into the hair architecture to re-cement the gaps in the cell membrane complex – that’s the intercellular bonding material responsible for strong hair fibre.

The result? Hair is restored to optimal levels after regular use for four to 10 weeks. Your client will see hair strength improved by up to 100 per cent* and up to 95 per cent less breakage,* making hair feel new, refreshed and strengthened. You can now provide clients with an excellent conditioning treatment for damaged hair – in the salon and as a take-home range.

The range includes shampoo, conditioner, spray conditioner, treatment and an exclusive salon treatment that immediately replenishes deeply damaged and eroded hair with a high concentration of hair-identical keratins.

Can you feel the force?

*When using the BC Fibre Force range versus untreated hair

How many times have you had to deal with badly damaged hair that is over-processed, eroded, prone to breakage and in serious need of replenishment?

No matter what you try, nothing seems to turn back time and return your clients’ hair to how it was prior to years of heat and styling – until now. Your clients can today experience hair that feels reborn thanks to BC Fibre Force – a groundbreaking innovation from Schwarzkopf Professional that’s set to change the hair world as we know it.

You’re probably wondering if it’s really possible, and we understand your hesitation; after all, other brands have let you down before.

This is why Schwarzkopf Professional is making sure the science behind it is foolproof.

Want to get Fibre Force into your salon? Find out how at www.schwarzkopf-professional.com, call +44 (0)1296 314 000 or like us on Facebook at ‘schwarzkopfprofessionalunitedkingdom’

•Fibre force 2

14/2/13 16:34:44

Maria Comparetto Ruth Crilly Henry Holland Sam McKnight Marian Newman Guido Palau Adam Reed Claire Rothstein Anna-Marie Solowij They’ve talked...

Have you heard them? join the coterie now! individual membership £160 per year Group membership £320 per year (three team members)

head c r e a t i v e

The Coterie – Creative HEAD’s networking club for hair and fashion professionals 020 7739 7789 • @TheCoterie • facebook.com/thecoterieclub

•50-51_coterie 3

14/2/13 13:58:48

Together. A passion for hair

Imagine true colour in High Definition Coming soon

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08/02/2013 12:51

Models at the ghd Eclipse launch event

head t i v e c r e a

ll your Want to fi the hottest diary with ents? Visit industry evveheadmag.com www.creati

57-64_Scene 1

scene Parties, people, places, faces

15/2/13 13:13:31

Adam Browne

Desert

Sam Villa

Rodney Cutler

Underpinned by strong fashion roots, colour innovations and scientific heritage, Redken Symposium continues to prove why the NYC brand is a global leader in salon and street style. Jetting into desert oasis Las Vegas for the biennial event, more than 10,000 Redken-obsessed hairdressers took up residence at THEhotel at the Mandalay Bay Resort and Casino, for three days of seminars and events, combining everything from runway colour trends to business know-how. The event opened with a gala presentation of huge proportions, which featured legendary stylists including Sam Villa, Rodney Cutler, Kris Sorbie and Kelly Scott from Strands Hairdressing – one of the youngest Redken artists ever. Days two and three brought advanced business and creative education, with Redken UK ambassador Chris Moody taking to the stage to present his inspirational ‘Design and Colour’ course and Adam Browne from Fordham Soho presenting a ‘Blonde Nation’ seminar.

Other favourites included ‘Celebrity Sightings’ from Rodney Cutler and ‘Lifestyle Colouring: A Global View’ from David Stanko. Catching up with Adam Browne at the event, he said: “Redken Symposium is an event that dwarfs all others in its ability to inspire industry professionals. It’s an honor to represent Redken UK and show what we have to offer. Events like this are crucial to building the global hairdressing community.” By night the Vegas casinos, bars and Cirque du Soleil called as delegates were let loose on the city.

Chris Moody

delights

Creative HEAD 58 44

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15/2/13 11:17:52

Kenneth Campbell, managing director, L’Oréal Professional Products

scene

Look Fantastic salon group 57-64_Scene 3

summit

Donna Rutherford, Lee March, Michelle Levy and Colin Slight

Tara Downes, Martin O’Hart and Una McGuirk

Francesco Fontana of Essenuals and Linda Macchi

San Fran

As the global Symposium came to a close, the UK and Irish delegates headed to the Clift Hotel in San Francisco for a Business Summit, where Sarah Power, general manager for Redken UK and Ireland, gave an insight into the current market. Following a sneak preview of what to expect from Redken for 2013, including product launches and a collaboration with fashion house rag & bone, Linda Macchi, US Redken artist and colourist, shared her knowledge and experience on how to turn every client into a colour client.

Finally, Dhaniel Doud, Redken education and development manager for colour and texture US, tipped lifestyle trends, identifying digital, nature and hyper-personalisation to be huge for 2013. Stylists left the room buzzing with energy and totally inspired to get back to the salon. With just one evening left, Redken treated guests to a trip to San Francisco’s renowned Supper Club, where they danced the night away with Cher and Lady Gaga lookalikes! Let’s just say the 10-hour plane journey home was a lot quieter than on the way out. Bring on the 2014 European Symposium in London!

Creative Head 59

15/2/13 13:14:06

Slipper hunt in the souk

Matrix delegates Matrix Award winners

Marrakech It was all aboard the Matrix Express as 230 hair professionals descended on Marrakech, Morocco, for the Matrix UK and Ireland International Conference. The blue skies and terracotta buildings that make up this vibrant city were the perfect backdrop for the conference with Matrix UK and Ireland general manager Hugo Boisvert, welcoming delegates.

While 2012 was the best year for Matrix since 2005, Hugo was keen to impress upon guests the brand’s aim for 2013 – to be the undisputed leader in the ‘best value for money’ category.

Following a quick break and a chance to grab some rays, Matrix marketing manager Liz Griffiths highlighted the key marketing steps for 2013 and the brand’s colour plans, starting with its push on blondes, which began with a shoot in February’s Creative HEAD. With the morning programme out of the way, the afternoon was time for team bonding in the form of a slipper hunt through a Marrakech souk, ending with afternoon tea on the terrace overlooking Jemaa el-Fnaa square. Day two of the conference saw delegates splinter off into workshops, with each group discussing how to improve your salon’s retail business.

The climax of the conference was the Matrix Awards of Excellence 2012, held at Pacha nightclub. Jamie Stevens, Paul Falltrick, Gary Hooker, Michael Young and Anne Veck were among those recognised for their passion and commitment to the hairdressing industry, each taking home the Artistic Recognition Award. As the awards eventually came to a close the night was far from over as delegates moved to an outside terrace to sip cocktails and dance under the stars.

Creative HEAD 60 44

57-64_Scene 4

Delegates show off their Moroccan slippers

express

15/2/13 11:19:12

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Michael Young, Jamie Stevens and Gary Hooker

Horsedrawn city tour

Matrix’s Liz Griffiths and Hugo Boisvert

scene

15/2/13 11:20:08

Rudi Rizzo and Sharon Cox Tony Rizzo, Affinage’s Eric Bailey and Doug Bailey

Becky Hunt

Infinite

possibilities It was a wintry scene that met the 200 visitors from 27 countries at the Down Hall Country House Hotel in the Hertfordshire countryside. But while outside was icy, inside was blazing hot as Affinage unveiled its new colour launch, Infiniti Intelligent Colour System.

Cited as ‘the most exciting innovation our company has ever seen’, expectations were high – and Infiniti did not disappoint. The Sanrizz Artistic Team was on hand to illustrate precisely what the new system could do, showcasing a model from each of the Infiniti colour categories. Headed up by international education director Sharon Cox, alongside Rudi Rizzo and BBC3 Young Hairdresser of the Year 2010 Becky Hunt, luminous blondes and glossy chocolate brunettes impressed, with guests clamouring to get a closer look after the show. As the snow continued to fall, a gala dinner and the Affinage Awards kept events moving, the latter recognising sales and distribution stars.

The night ended shaken not stirred, as guests made their way through to James Bond-themed casino tables to try their hand at blackjack and roulette.

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Marc Trinder

DJ Bip Ling

ghd Italy’s Mauro Galzignato

Errol Douglas MBE and Zoë Irwin

scene

Total

Kenna, Sean Hanna and Vitcor Pajak

ghd’s Janine Jennings and Ken Picton

eclipse

57-64_Scene 7

The Saatchi Gallery may be known for its contemporary art but for one night only, hairdressing’s elite filled its stark-white corridors to catch a glimpse of ghd’s new eclipse styler. The star-studded group of industry VIPs, session stylists and salon owners, including Errol Douglas MBE, Beverly C and Luke Hersheson, converged on the gallery in Chelsea, London, to witness ghd’s biggest innovation since it first launched straighteners a decade ago. The select crowd caught up on all the latest industry gossip over several glasses of champagne, before being ushered into a dark and mysterious ‘reveal’ room where they viewed a ghd eclipse film on a huge video wall before a 12-foot model of the styler was unveiled.

Paul Stoneham, chief executive of ghd, then explained the background to ghd eclipse – which includes four years in development at the brand’s own facility in Cambridge – before introducing Hello! beauty editor Nadine Baggott, who gave her endorsement of the styler. The final guest on stage was ghd’s chief technology officer, Dr Tim Moore, who managed to make the science behind the product sound simple. But the night didn’t end there, with guests continuing the party in a huge gallery space where ghd ambassadors Zoë Irwin and Kenna and the ghd art and education teams transformed Afro-Caribbean hair into smooth tresses with the straighteners. The party rocked to the tunes of DJ Bip Ling before guests left with a goody bag that included the ghd eclipse styler and a video camera for stylists to record and upload their styling experiences.

Creative Head 63

15/2/13 11:21:21

The Michael Van Clarke team

Nikki Sheldon

Kathryn Dartnell and Maria Comparetto

The most recent Coterie meeting was one we’ll never forget. The heroes of London Fashion Week – Maria Comparetto (make-up), Liam Curran (hair), Emma Davies (agent), Portia Shaw (POP PR), Nikki Sheldon (The Show Space) and Danielle WightmanStone (blogger Fashionista Barbie) were all in one room!

Each of the speakers revealed how they slot into the fashion week machine, giving us an overall picture of what it takes to put on a show. With brutal honesty – we’d expect nothing less from you, Portia – the entire room became engrossed in conversation, covering topics such as the tribulations behind backstage becoming the new front row, the ongoing debate over who is responsible for images on social media, and the need to be adaptable – “Nothing is set in fashion, hair looks can change so easily before a show,” explained Liam. Special thanks goes to sponsors KMS California, to whom we owe the evening, and of course our ‘slinky fox’ – as she was described on Twitter – Kathryn Dartnell, for leading the evening and keeping the wonderfully rowdy panel under control. Her final words will resonate with us when we’re out and about at London Fashion Week: “We all need to learn to expect the unexpected.”

Tom Laslett

Karine Jackson

mix

Susanna Flynn

The ladies from KMS California

Emma Hellier

Emma Davies

Danielle Wightman-Stoine Liam Curran and Portia Shaw

Magic

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15/2/13 11:21:52

Creative HEAD Promotion Promotion

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Each product is labelled in clean, fresh packaging, from the Argan Moisturizing Elixir that’ll rejuvenate tired tresses, to the Session Sprays and Silk Perfume that ensure no client will leave the salon looking less than perfect and no model takes to the catwalk with any pesky flyaways.

So how does the range achieve all this? It’s all down to the ingredients. All the products are infused with silk protein and argan oil, enabling the range (and you) to deliver lightweight, versatile styling at a moment’s notice.

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Creative HEAD 65

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fresh thinking on business

Meet & Mix

Talk shop with your hairdressing heroes – face to face Andrew Barton Dylan Bradshaw Errol Douglas MBE Carolyn Newman Ken West

Working Lunch

Help yourself to a delicious lunch, and discuss your business needs with top hairdressing brands Goldwell KMS California 3.6.5 American Dream Diva Professional Styling Easydry Millennium Software MyHairDressers.com The Hair Group

Main stage speakers

All of these stars, on stage and upfront!

Gary Hooker & Michael Young Sharleen Hunter The John Carne Team Richard Phillipart Esther & Tommy van der Veken Ken West Nick Wood

Salon Smart Creates

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A unique opportunity to put your burning business questions to an expert panel, this live, 60-minute Q&A session is invigorating, enlightening, and 100 per cent inspirational!

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Up close and personal with Trevor Sorbie and his award-winning Art Team.

Watch, listen and learn as this exceptional creative team reveals tips, tricks and techniques, and wows with live hair work and captivating moving imagery

Dinner is served

Enjoy a relaxing three-course dinner with wine in the company of fellow delegates, big brands, and great names – all sharing the same goal as you: to do business in style!

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Tickets cost £169 per person* Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 28 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.

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SUPER STAFF

t i r i sp You can have the best-laid plans, but if your team is not 100 per cent behind you, then your big ideas won’t get off the ground. The key to a successful salon business is a happy and healthy workforce, so get to know your staff, understand their needs and watch as they turn the spotlight on your brand THERE IS SO MUCH MORE to managing a team than simply supervising; the most successful brands are the ones that offer incentives that strike a balance between employees’ professional and personal lives.

If your staff members feel content and motivated, not only will they remain loyal to your company, they will attract like-minded stylists to your team.

However, according to research from a recent Habia

Employer Skills Survey, the number of salons investing in staff has fallen, with just 43 per cent of salons in the UK having a training budget, despite more than three-quarters of businesses having maintained or increased staffing levels.

But instead of putting a stop to training altogether just to save a little money, talk to your staff and ensure that any investment in their future is beneficial to both them and you.

Creative HEAD 74

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In it to win it

76

One salon group that recognises the importance of training and staff investment is Westrow, which recently launched its Leeds academy. Co-owner Steve Rowbottom, says: “Education is one of the major areas of growth for Westrow and opening the academy means we will be able to teach practical skills and theory to both our own students and those on government-funded training.”

In the past year, the brand has become well known for investing in individual team members, helping staff to put themselves forward for industry competitions, which Steve believes is essential to the evolution of his business. And this paid dividends as the team won the 2012 L’Oréal Colour Trophy and stylist Matthew Sutcliffe scooped It List IT GUY 2012 and secured a place on the 2013 Fame Team.

At HOB Salons, international creative director Akin Konizi drives his teams forward with the HOB Photographic Competition, which encourages all HOB stylists and colourists across the country to create a look on a model for a panel of judges, with the winner going on to represent the salon at the Wella Professionals TrendVision awards.

Personal best “A healthy team makes for high productivity,” says Barrie Stephen, owner of the eponymous salon in Leicestershire, which is why he launched a staff welfare programme called Fit For Business that

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Richard Ward Hair & Metrospa

Ken Picton salon team

Janet Maitland team

Barrie Stephen team members

Westrow

Super Staff

includes personal training sessions, life coaching and hypnotherapy. He adds: “A team member who frequently takes time off sick inevitably leads to cancelled appointments, increased pressure on other team members and disgruntled clients. So I came up with Fit For Business as a proactive approach.”

Having witnessed a growing trend for stress-related complaints in the salon, the owners of Sarah Hodge in Somerset and Devon decided to take part in an ‘understanding stress course’ to offer better support to staff. “Stress was like the new stomach ache, so we went on a course to better understand,” explains coowner Karly Whittaker. “As a management tool it was brilliant as I now feel that we have the knowledge and confidence to talk about issues that most people avoid. It has also helped us to become more supportive of our staff and we now run a stress-related course at our academy.”

At Brooks+Brooks, staff members are empowered by taking responsibility for specific roles. Co-owner Sally Brooks, explains: “We had a brainstorm recently and broke the business down into small sections to give everyone an idea of their individual role. Suddenly you find holes that need filling and staff who are willing to fill them.” At Rainbow Room International, staff are also encouraged to set their own goals. “Find out what makes an employee tick before helping them set an achievable target,” says Dylan Brittain, manager of the George Square salon in Glasgow, which was awarded Most Wanted BEST SALON TEAM 2012.

Creative Head 76

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78

Some handy tips for sorting the men from the boys when recruiting new staff

Strike it rich

Everyone knows a great way to motivate staff is with financial reward, so at Ena salon in London, director Johnny Othona uses a mix of education, opportunity and financial incentives to motivate his team. “In regards to opportunity the world is their oyster, but staff have to earn the right to develop responsibility. We also offer financial incentives, for example, the person who finds the most models for the salon gets a cash bonus.”

At Richard Ward Hair & Metrospa, stylists and technicians are encouraged to think of themselves as a business within a business, and are offered financial incentives with every client they work with. Salon manager Gavin Hoare, says: “If you encourage staff to think like this they can start to understand the importance of looking at the bigger picture, and how the wellbeing of the salon can help them to grow a stronger, more loyal clientele.”

From day one, each member of staff is treated as an individual at Mark Leeson Hair, Body & Mind in Mansfield. “Every single person is motivated by different things, so our appraisal system is tailored to each person,” explains managing director Richard Darby. “If a team member wants to earn more, then our system allows them to increase their earning potential by working wiser, not harder. This is supported with constant in-house training.”

Above all, as a leader it’s your job to stay inspired, not only for yourself but also those around you. So stop counting the pennies and talk to your staff to come up with cost-effective ways to help them achieve their goals.

“When we recruit, we tend not to take on the same type of person that we already have. It’s good to shake things up and look through a fresh set of eyes” Sally Brooks, Brooks+Brooks

“When we hire trainees we don’t hire them because of their ability with their hands – we can give them that.

It’s their values and the way they think about things that we look for” Johnny Othona, Ena Salon

“We have a careers page on our website and I also give career talks at local schools to encourage more people to enter the industry. Always look for people you feel comfortable with” Sally Montague, Sally Montague Hair Group

“If your salon has a reputation for being a great place to go and get your haircut, if your photographic collections are visually impressive and you are winning awards, people will want to be part of it” Karen Thompson, Kam Hair and Body Spa

“What I look for most in a trainee is a passion for hair and fashion, politeness and a willingness to learn” Gill Berry, Hug8

“We generally recruit around January and June and attend various educational events promoting the workplace” Charlie Taylor, Charlie Taylor Hair and Beauty

Creative Head 78

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Natalie Hinton

Double act

Ken Picton

SUPER STAFF

Automatik collection and (right) Colour collection, hair by Ken Picton, photography by Andrew O’Toole

While you need your team to be firing on all cylinders, sometimes it’s that special person you take under your wing that makes business worthwhile

PICTON •74-88_Welfare 8

Ken Picton’s dedication to his salon manager Natalie Hinton is unwavering, and it’s clear the feeling is mutual.

For nearly two decades, the pair have been working together, growing a partnership that today steers one of the UK’s premier destination salons. “Natalie was a 17-year-old single mum who wanted evening work to earn money,” recalls Ken. “I saw her ability to see what needed to be done, how articulate she was and how hard she worked.” It wasn’t long before Natalie was working her way through the ranks, from part time receptionist to salon manager. “I could see how thorough she was and great at understanding what I wanted in terms of customer service.”

Ken quickly spotted her managerial qualities and thought it wise to build on them, ensuring Natalie gained management qualifications. “She is without a shadow of a doubt my right hand-man!” smiles Ken. “Even though my wife works within the business as a hairdresser, Natalie is pretty much the general manager.” Today, Natalie’s role covers HR, health and safety monitoring, day-to-day salon management, customer service, assisting Ken on business development and salon growth, as well as overseeing recruitment, staff development and managing

HINTON

KEN PICTON AND NATALIE HINTON

the training centre. “We are like-minded people,” explains Natalie. “Having worked together for almost 20 years we understand how each other tick. Since day one I have believed in Ken’s philosophies, his aims and ambitions.

His enthusiasm and passion for the salon and the industry is very infectious.”

However, this is a relationship with plenty of frank exchanges: “We don’t always agree on ideas – it’s not a ‘yes sir, no sir’ kind of relationship,” says Ken. “We want the right policies in place for the salon.” And it has been through leadership and mentoring that Natalie’s skills and confidence have accelerated, as well as through a plethora of opportunities that include management courses, attending and entering awards, top-level business meetings and even a trip to California. “I’ve learnt so much from Ken, from learning to believe in myself to the best business practices, how to get the best out of the team and how to develop and encourage an individual,” says Natalie. “The only limits are the ones you put on yourself.”

Together, they are focused on continuing the growth of the business and developing the team, with an expansion of the training school on the cards. It means more courses and qualifications – illustrating that if you take care of your staff, your business will reap the rewards.

Creative HEAD 80

15/2/13 11:34:04

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JANET MAITLAND AND RACHELLE SUMMERSON-WRIGHT This creative duo has worked together at Janet Maitland Hair Excellence in Durham for more than nine years and has built up an inspirational relationship. “When I first met Rachelle, she had hairdresser written all over her,” says Janet.

She wasn’t wrong – Rachelle quickly went on to win a place on TIGI’s Inspirational Youth Team. Only a few months later, however, Rachelle was involved in a car accident that left her with brain injuries, and it was Janet who got her back on the salon floor. “Janet has been like a mother to me,” says Rachelle. “I’ve learnt so much from her and not just as a hairdresser; she’s helped me to learn how to deal with a lot in life.”

After the accident, doctors doubted that Rachelle would be able to cut hair again, but Janet was determined to get her back in the salon and set about rebuilding her

confidence.

From manning reception to calculating the end of year stock, Rachelle slowly began to re-engage with the salon environment. She believes that she wouldn’t be where she is today without Janet. “I’d completely lost my confidence after the accident and Janet was so supportive, always visiting me at the hospital,” she explains. “At the beginning, even walking into the salon was a huge deal for me and she understood that.”

Rachelle gradually got back on track and now she’s managing the salon, heading the art team and has even begun mentoring. Janet describes Rachelle as a true inspiration: “She’s a great role model for the others in the salon and to those she mentors. I’m constantly inspired by her kindness and her ability to raise aspirations.”

SUMMERSON-WRIGHT

Jet Set collection, hair by Rachelle Summerson-Wright, photography by Roberto Aguilar

MAITLAND

SUPER STAFF

Creative HEAD 82

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LEO BANCROFT AND STEVE BEAVER, LEO BANCROFT SALON “It’s all about balance,” says salon owner Leo. “We’re two totally different hairdressers but we complement each other really well.” This, it seems, is at the heart of Leo and his creative director Steve’s relationship. During the three-anda-half years that the pair have worked together, their paths have run parallel but never overlapped.

“I knew that Steve wasn’t content with working on the salon floor and that he was very ambitious, which appealed to me,” says Leo. “I also realised I didn’t want to lose him, so I told him to look into the session circuit.” Following Leo’s advice, Steve now travels the world styling backstage at fashion week shows such as Moschino and Zac Posen, as well as working on editorial shoots for Vogue, Muse and Tatler, while spending two days a week on the salon floor.

“This works really well for both of us as I’m constantly ahead of the trends and know what’s coming up so I’m able to bring this back to the salon and share with the team,” says Steve. It also works for Leo. “I often wondered if I should do all the fashion weeks, but when I see the

hours I know I could never do that now. I was right to trust Steve with that side of the business,” explains Leo. Like two sides of a coin, Leo takes care of the business side of the salon, while Steve focuses on the creative.

But the one ingredient they will always have in common is passion. “He talks my language,” says Leo. “When 6pm comes he’s not rushing out the door – he’ll stay for however long we need him to. He shares my obsessive nature for perfection.” While the sharing of responsibilities works for them now, Leo knows that one day Steve will have to break out on his own: “I love that I can support him on his way to the top, but I hope he will leave – just not in the next five years or so!”

In the meantime, Steve plans to learn as much as possible from Leo. “He’s very good at the business side, and I know I need to get more organised and better at management,” adds Steve. “Leo is great to work with; we have good banter. I can be 100 per cent honest with him, which I think is the best way for two people working together to be – you have to have honesty or nothing else will work.”

BEAVER

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Hair by Leo Bancroft, photography by Desmond Murray

Steve Beaver

Leo Bancroft

BANCROFT

SUPER STAFF

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21/12/2012 14:53

Finding focus van clarke

Staff investment has always been a priority for salon owner Michael Van Clarke in his quest to reach his full potential – and push his employees to do the same. Michael reveals how keeping his team motivated benefits business

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How important is it for staff to have a healthy mind at work?

At the salon, it’s imperative that every member of the team is focused throughout the day. In a highly professional industry and environment, we must be 100 per cent in the zone. Having focus meetings each morning enables us to give direction and lay the foundations of what is expected on a daily basis.

How do you ensure they stay healthy and educated?

I have always felt that health and education are the key pillars to a happy life and have built this into the salon culture. Mind, body and soul are equally important; knowledge is gained in many ways and our book club helps all of us stay tuned to an ever-changing world.

Keeping fit generates more energy, keeps stress at bay and makes us feel great. This should be an essential part in everyone’s life, especially when working long and sometimes exhausting, hours.

How do you justify staff costs?

Healthy people are happier and more fun to be around.

Fitness helps with focus and makes the achievement of business goals more likely. We offer the opportunity for each member to use the personal training gym facility; fitness generally leads to lower illness rates and therefore reduces the financial burden on the business by helping to reduce the number of staff sick days taken.

The Michael Van Clarke team on a white water rafting experience day

Super Staff

How have motivational team events made a difference to productivity?

Team building events help cement relationships between staff. Physical challenges give them a vehicle to help them accomplish problem solving while having fun outside of the salon. And we always find that these experiences positively impact on the interaction of team members with clients back in the salon, such as when we went white water rafting. One particular event that ran across two days was the Samurai War Games. This was a deep journey into self-awareness and leadership normally only offered to high-flying executive teams of Fortune 500 companies.

The team gave themselves brilliantly to it and had a lot of fun. But it was only after that event that more than half the team started going to our personal training facility in Harley Street, which had been on offer for six months previously. I believe the self-awareness it ignited led to an appreciation of self-care and responsibility.

How do keep the team motivated?

Daily focus meetings, team meetings, monthly appraisals and the most important one of all, minute meetings during the day, which aim to catch the team doing things right.

It’s important to praise staff whenever possible whether that be because of great colour, fantastic customer service, a lovely hair cut, wonderful shampoo, a nice smile, amazing presentation skills… anything that gives them the confidence to step up to a higher level. Catching them doing things right encourages more positive behaviour.

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Tracey Gallagher, Andrew Barton and AJ Blackadder

SUPER STAFF

Mission possible

BARTON

Deco Delux collection, hair by Tracey Gallagher, photography by Charlotte Kibbles

Tineless collection, hair by AJ Blackadder, photography by Charlotte Kibbles

Is there anything Andrew Barton can’t do? Not only has he spent the past 30 years cementing his reputation as hairdressing royalty, he runs a booked-out salon in London’s Covent Garden, has launched a 52-strong product line, written a few books and that’s just for starters. But without his team, Andrew says none of this would have been possible

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no-one else I’d have chosen to become creative director.”

It’s Andrew’s belief in his team that has freed him up to work on other projects and expand the Andrew Barton brand. As well as his product line, which is available in nine countries and sells about 25,000 bottles a week, he has launched a brush and accessories range, and an electrical range produced by BaByliss PRO. “I love the idea of a brand and fine-tuning all the details that make it unique. To maintain standards in the salon we have a grey book at reception that contains everything, from what volume salon music should be to how to greet guests – just so there are no grey areas,” explains Andrew. “Maintaining consistency is one of the biggest lessons I have learnt.” It’s partly thanks to his strong salon team that Andrew felt comfortable enough to move to Spain, coming back to the UK eight days a month, and is aring at n will be appe Andrew Barto planning to open several new salons siness the brilliant bu Salon Smart, e in the next five years. at re t from C iv networking even y da on M d ay 28 an HE A D, Sund w no ts ke tic ur k yo 29 April. Boo w.

Creative HEAD 86 44 or visit ww 09 61 4 43 on 01 t ar sm on .com/sal creativeheadmag

AFTER SPENDING JUST a few minutes with Andrew Barton it’s clear to see he recognises the importance of teamwork. On the day he opened his Covent Garden salon in 2009, Andrew recruited his right hand-man and technical director AJ Blackadder, and throughout our interview constantly references his loyal “top-dog” and praises creative director Tracey Gallagher. “AJ was my assistant at Toni&Guy and I got him to train as a colourist.

We have worked together for so long and I know the salon is in great hands with him,” says Andrew, who puts the success of his salon largely down to recruiting the very best.

“When managing staff it is about trusting them and giving them ownership. If you don’t, then don’t be surprised when they begin to consider another future.”

“Together AJ and Tracey ensure salons standards are maintained and are an integral team. AJ and I met in Australia in 1988, his real name is Andrew but it got confusing so he switched to AJ – Andrew’s Junior. The name stuck and so did the friendship! Tracey I have known for 15 years, she is the creative lead behind the brand, there is

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WAY

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FOURTH

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THIRD WAY

THE MIRAGE CENTRE

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4. Cannon Trading Centre 5. Towers Business Park

YL

ANE

TESCO

GET TO LSE Underground to Wembley Park by Metropolitan Line (12 mins from Baker Street) or Jubilee Line Underground to Wembley Central by Bakerloo Line British Rail to Wembley Central from Euston British Rail to Wembley Stadium/Complex from Marylebone Courtesy collection service from Wembley Park, Wembley Stadium/Complex, please call upon arrival

VATE CAR PARK

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WAY

BLEY ONAL IUM

ZONE WASH TOTAL AIR ART.531T.G1 + 468

YKON ART. 920.L

ZONE ART. 114.56

YKON SHELF ART. 928

Showroom:

IKEA

Units 2-3 Mirage Centre First Way, Wembley, Middx HA9 0JD

U CI R C

Tel: 020 8903 0002 H NOR T TO HEATHROW

Please visit website or phone for more information

A D I N G S A L O N E www.lsehair.com QUIP M E NT e-mail: reception@lsehair.com

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29/11/12 09:52:55 09:27:24 30/10/12

The Regis Artistic Team

Let there be light…

Put the spark back into your salon business, attract new clients and inspire your salon team with Wella Professional’s ILLUMINA COLOR – Regis Salons reveals how it’s done You probably know Wella Professional’s ILLUMINA COLOR launched six months ago to much fanfare (and if not, where have you been?). But what you may not know is the real value that the range can add to your salon business.

Regis Salons took on ILLUMINA COLOR last September and the service already makes up 10 per cent of its colour business, with thousands of clients experiencing the innovative colour range to date.

“ILLUMINA COLOR reflects what hair colour should be – healthy and natural-looking. When working with it, we achieve fantastic results and gorgeous-looking hair. The way forward is ILLUMINA COLOR,” says Guy Cammarano, creative and education director, Regis UK. Regis Salons believes ILLUMINA COLOR fits perfectly with its brand messaging – premium, quality and expert

haircare. On top of this, Regis found that not only was ILLUMINA COLOR easy to integrate into its salon services, thanks to the expertise of its 50 Wella Master Colour Experts, but it also created a great deal of excitement among its teams of stylists, which then filtered down to clients.

“Introducing a colour range as innovative and as different as ILLUMINA COLOR has really inspired the stylists to learn and share with each other. In turn, that passion has been great for business, as it’s then reflected in-salon with clients – they want to talk about it and use it because they’re excited about it,” says Fiona McCracken, regional business manager and Master Colour Expert for Regis Salons. “As a master colour expert, I can understand the excitement as it really is a fantastic product. I have never been disappointed with any of the results since I started using it.”

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Creative Head Promotion Promotion

ILLUMINAte your life What’s it all about? For those of you who have been hiding under a rock for the past six months, Wella Professional’s ILLUMINA COLOR is the biggest innovation from Wella in 20 years and is a range of sheer, natural-looking colours that give hair incredible luminosity in any light.

It contains breakthrough Microlight technology that surrounds the copper present on the cuticle, so that it does not interfere with colour development and increases cuticle protection.

Cuticles maintain their clarity and are smooth and clear, allowing for outstanding light reflection.

ILLUMINA COLOR appeals to clients seeking a more naturallooking colour, as well as to those who may not have coloured their hair before. Use the range to either trade current clients up to a premium service, or as a way of attracting new clients.

For further details, contact your Wella Professionals account manager, call customer services on 01202 595700 or visit www.wellaprofessionals.co.uk. You can also become a fan on Facebook by searching for ‘Wella UK’. To find out more about Regis, visit www.regissalons.co.uk or call 024 7684 0300

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Every curl’s best friend Paul Mitchell’s Curls range is the only ‘curlfriend’ your guest will ever need.

It’s the detangling, frizz-fighting, defining, smoothing and hydrating way to get beautiful curls

The truth about curls is…

They’re rebellious, sometimes stubborn, but never boring. Like the friend that can drive you up the wall one moment and have you crying with laughter the next, they’re every curly girl and guy’s frenemy. But with a little love, attention and the Paul Mitchell Curls range, your guest’s curls can become the BFF they’ve always wanted.

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Creative Head

Promotion

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SPRING them FREE Guest’s foe Greasy-looking curls Guest’s friend Paul Mitchell Spring Loaded Frizz-Fighting Shampoo Why? The rich lather gently cleanses curls without roughing up the cuticle to fight frizz from the start. It cleans, detangles and conditions in one step.

Friendly fact 70 per cent of curly-haired consumers prefer a sulphate-free shampoo.*

“These are guests who are used to combing products through in the shower, and the one thing I love more about curly-haired guests is that they are always open to trying something new” Robert Cromeans, global artistic director for Paul Mitchell

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Creative Head

Promotion

TAME the CURLS Guest’s foe The F-word (frizz) Guest’s friend Paul Mitchell Full Circle Leave-In Treatment Why? This do-it-all formula hydrates, detangles and tames frizz, but won’t weigh hair down. Instead, it replenishes tresses and helps protect from damage.

Friendly fact 76 per cent of curly-haired consumers use a leave-in conditioner to tame and moisturise.*

“We need to express the truth about curls – guests want education and acceptance. stylists shouldn’t want to straighten hair all the time” Stephanie Kocielski, artistic director and vice-president of education for Paul Mitchell

*Naturally Curly Network 2011 Creative HEAD 95

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LOOSEN UP Guest’s foe Humidity Guest’s friend Paul Mitchell Ultimate Wave Beachy Texture Cream-Gel Why? A guest’s new secret weapon for creating sexy, tousled (but never tryhard) beach waves. This magic formula forms, separates and adds loads of texture, and is humidity-resistant for perfectly imperfect frizz-free styles.

Friendly fact 59 per cent of curly-haired consumers spend more than £16 a month on products – a third more than straight-haired guests.*

“When I think of naturally curly hair, I think of freedom and individuality” Mary Cuomo, international trainer for Paul Mitchell

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Creative Head

Promotion

TIME TO DEFINE Guest’s foe A lack of definition Guest’s friend Paul Mitchell Twirl Around Crunch-Free Curl Definer Why? Help curls retain their shape and bounce all day long with this hydrating cream and smoothing gel.

The dual formula defines, separates and tames unruly curls without frizz or crunchiness.

Friendly fact 75 per cent of curly-haired consumers use three or more hair products daily.**

“When it comes to a relationship with curly haired guests, I think there’s one thing you need to know – get one guest addicted to your technique and the reality is they know 100 more people just like them” Robert Cromeans, global artistic director for Paul Mitchell *Naturally Curly Network 2011 **Mintel International 2009 Creative HEAD 97

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“One of the fascinations about curly hair is that it comes in so many forms. As a salon hairdresser, you have to be prepared to face that challenge, no matter who comes in your door” Robert Cromeans, global artistic director for Paul Mitchell

Make sure your salon speaks to the army of ‘curlfriends’ out there, with Paul Mitchell’s Curls range – designed to provide the tools they need to feel confident about curls

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Creative Head

More than half of the world’s population has curly, wavy or coily hair, so why aren’t all stylists embracing their guests’ natural texture?

“One of the fascinations about curly hair is that it comes in so many forms; hair’s not black or white, it’s kinky, curly or straight,” explains Robert Cromeans, Paul Mitchell global artistic director.

“Whoever sits in your chair, you’ve got to be prepared to face that challenge. One of the things I loved about Paul Mitchell [the late company cofounder] as a young hairdresser was hearing his vision to shower with every woman in the US. Well it wasn’t literal; it was about giving them the tools to make their hair perform.”

Research shows that 75 per cent of curly-haired guests use three or more products on their hair every day,* presenting a huge opportunity for salon stylists to offer curl-specific, take-home products.

“Eighty per cent of feedback that we get online from curly consumers is negative, suggesting that hairdressers don’t understand curly hair,” explains Michelle Breyer, co-founder and president of the Naturally Curly Network, the authority on curls in the US that partnered with Paul Mitchell on the new Curls range. “You need to build curly guests’ confidence when they are in your chair. Never say, ‘I bet you wish your hair was straight’. Celebrate their natural texture and help them to fall in love with it all over again. If you can teach a curlyhaired guest how to use products correctly, they will use lots. On average, a curly guest will get through one styling product every two weeks, which means more frequent visits and more cash in your till.”

“During our conversations with curly-haired people we were struck by the highly emotional relationship they have with their hair,” says Nikola Cline, senior director of marketing for Paul Mitchell. “We heard some really honest, cathartic, touching stories about life with curls, and it inspired us to create a campaign that was driven by real people sharing their stories.”

Education starts when the guest first sits in your chair. You need to get to know them, asking them questions that aren’t necessarily related to their hair.

“It’s like speed-dating,” says Stephanie Kocielski, Paul Mitchell’s artistic director. “When you get them into the chair, you need to understand who they are and what image they want.”

“It’s about inclusivity. If you listen to the right key words, you really learn what a guest wants,” Robert adds. “Our job is to make them think they have the best hair in the world!”

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*Naturally Curly Network 2011

Promotion

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CURLS, CURLS, CURLS… MAKE SURE YOUR CURLY GUESTS KNOW TO COME TO YOU WHEN THEY WANT TO SHOWER THEIR TOUSLED TRESSES WITH CARE AND ATTENTION

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Creative HEAD

Promotion

HOW TO ATTRACT CURLFRIENDS TO YOUR SALON

GET SOME EDUCATION

• Curly-haired people are naturally drawn to other curly-haired people, and when they see great curly hair that is coloured beautifully and cut and styled to perfection, they want to know who their stylist is

Cutting, colouring and styling curly hair is its own unique art form. Learn the landscape of textured hair through handson demos and step-by-step techniques on Paul Mitchell’s Curls Education DVD, featuring Paul Mitchell texture experts such as Robert Cromeans, Stephanie Kocielski, Angus Mitchell, Takashi Kitamura, Mary Cuomo and Heather Kaanoi.

• Encourage stylists to wear their natural texture. Guests will be more willing to try wearing their curls if they have an example to follow • Build a lookbook of the great work you do – a large album in the reception area and a small one for your handbag or on your smartphone • Stock haircare products specifically marketed to the curly guest.

Have point-of-purchase material in the salon that connects with the curly crowd; make the statement that you are in the business of supporting curlies, and curlies will support you • Recommend a curlfriend. Ask every guest who sits in your chair to send their curly friends in for an introduction to Curls.

THE TRUTH ABOUT… CUTTING CURLS To cut curly hair properly, you have to understand the desired end result.

Is it volume or control? The most important aspect to pay attention to while cutting curly hair is tension and body position – curly hair doesn’t shrink, it means hair was cut too short!

THE TRUTH ABOUT… DRYING CURLS Known as ‘no touchy-touchy’, it’s critical that curly hair is not disturbed while drying, thus avoiding the dreaded frizz. Begin by shampooing hair with Paul Mitchell Spring Loaded Frizz-Fighting Shampoo, rinse and apply Paul Mitchell Full Circle Leave-In Treatment and comb through.

Next, apply Paul Mitchell Twirl Around or Ultimate Wave and comb through again for thorough application and saturation. Twist and twirl one to two-inch hair sections around your finger all over the head.

Once hair is set, ‘no touchy-touchy’, and air-dry or use a diffuser.

BLONDES AND CURLS ON TOUR Head to the I’MPOSSIBLE LOOK & LEARN tour in May and June to discover the two hottest additions to the Paul Mitchell family, Forever Blonde and Curls. Uncover the solution to your guests’ peroxide problems with Forever Blonde, a new icon in hair. Not only that, you can gain guest loyalty and build a faithful following of curlfriends in your salon.

Price £25+VAT per attendee Time 6:30pm to 8:30pm Dates • Sunday 12 May Marriott, Gosforth Park, Newcastle • Sunday 19 May Crowne Plaza, London Heathrow

THE TRUTH ABOUT… APPROACHING A NERVOUS GUEST

• Monday 20 May Hilton Metropole, Birmingham

It’s very important to understand your ‘Curlfriend’ and to listen to them.

Think of it as Curl Therapy.

• Monday 10 June The Rougemont Hotel, Exeter

COMING SOON! IF YOU WANT TO GET PAUL MITCHELL CURLS IN YOUR SALON AND MAKE YOUR GUESTS’ CURLS SPRING FOR JOY, VISIT WWW.PAUL-MITCHELL.CO.UK OR CALL 0845 659 0011 FOR MORE INFORMATION

Creative HEAD 101

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14/2/13 14:06:28

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and you shall receive…

FREE!

a gift worth more than

£51

for every subscriber GREAT REASONS TO SUBSCRIBE

✱ Creative HEAD and all supplements for 12 months for £25* ✱ The entire Schwarzkopf Professional BC Fibre Force range, including Shampoo, Conditioner, Spray Conditioner and Treatment, worth more than £51**

A year of Creative HEAD for £25* Available now at www.creativeheadmag.com/subscribetochuk Subscriptions hotline 01434 610935 *SUBSCRIPTION TERMS AND CONDITIONS The £25 subscription offer is valid for UK subscriptions only. Free gift changes monthly (see latest issue of Creative HEAD or visit www.creativeheadmag.com/ subscribetochuk for details of current offer) and is available while stocks last. Image shown is for illustration purposes only, actual gift may vary from that shown. Prize draw changes monthly. Free gift and prize draw will relate to the month in which the subscription is received. To enter the prize draw with an equal chance of winning without subscribing, send your name, address and telephone number either by email to: prizedraw@ headmag.co.uk or on a postcard to: Creative HEAD Subscriptions, Mallan House, Bridge End, Hexham, Northumberland NE46 4DQ. Entries to arrive no later than the 7th day of the following month. The prize draw is open to residents of the UK aged 16 and over. No purchase is necessary for entry into the prize draw. Winners will be drawn at random and notified by post. A list of winners will be available upon request. Subscriber and prize draw winners’ details will be shared with the gift provider in order for the offer to be fulfilled, and subscribers and prize draw winners may be contacted by the provider to confirm receipt. Online subscriptions will be automatically renewed after 12 months, unless otherwise instructed by the subscriber. Subscribers will be notified of any increase to the subscription fee before payment is taken. For overseas rates (free gift and prize draw not applicable) please visit www.creativeheadmag.com/subscribetochuk or call 0044 1434 610935. **Based on RRP at time of going to press.

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fashion “W e need the style to carry us th ro ug ho ut the salon year so we chose someth ing lig ht and fresh. We used neutral, lig ht co lo urs inc orporating leather & ch iffon elem ents”

PULAR “OUR EVER-PO OW-DRY HAS BERGDORF BL ULED AND BEEN OVERHA A LITTLE COMES BACK ED AND MORE POLISH SHE’S EMPOWERED. TO OUR ANSWER ’S THE CATWALK ’” ‘SUPER-FEMME

“Our im ages are comm ercia l and unashamedly so, they work to attract clients and reflect our brand values perfectly”

“THE COLLECTION WAS VERY MUCH INSPIRED

BY THE CATWALK, WITH REFERENCES TO LANVIN, PUCCI, VALENTINO, ROBERTO CAVALLI, MARCHESA, ROCHAS, VERSUS AND FELDER FELDER”

STORYBOARD

MANHATTAN KICK, MAYFAIR GRUNGE AND BERGDORF BOUNCE – THE HEADMASTERS BLOW-DRY COLLECTION BRINGS CLIENTS A TOUCH OF LUXURY

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… ters nks E i ID mas the l S d s IN ea lore rder

O om H S L fr

p o ex d y s an A ore demhao a c e m Ac en e Se n o tw so be s Sa

14/2/13 13:37:41

Bed of roses

Lusciously long lengths, good-enough-to-eat shades and must-have styling is what defines Headmasters, and for its 2013 blow-dry collection the bar for simply beautiful hair has been raised once again Photography Paul Farrell

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Fashion

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d a e h e t i v e a c r

Hair Headmasters Pro Artistic Team using L’OrÉal Professionnel Make-up Andriani Vasilou Creative director for styling Sophie Beresiner

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the behindoot? o g o t Want s on this shreative scene ad the C w! lo o Down AD App n HE

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Ancient beauty Sassoon Academy reincarnates ancient muses, testing the parameters of style and colour with contrasting lengths and texture and an optical mix of shades, as hair balances on the edge of chaos and order Photography Colin Roy

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d a e h e t i v e a c r

Hair MARK HAYES and THE INTERNATIONAL CREATIVE TEAM Colour PETER DAWSON and THE INTERNATIONAL COLOUR TEAM Make-up Daniel Koleric

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the to see ? Go to t n a W full m ion in eadmag.co t c e l l o h c e v i t rea www.c

15/2/13 11:52:47

SASSOON ACADEMY OFFERS UNPARALLELED EDUCATION, AND UNEQUALLED INSPIRATION FROM THE FINEST TEAM IN TRULY bESPOKE SURROUNDINGS Whether classic, contemporary or creative, countless hair professionals for over forty years have been studying with the team at sassoon academy in order to reach their full potential. Join them and discover the sassoon way to a progressive career path that is rich, exciting and rewarding.

THE MUSES

THE COLLECTION SS13 UP CLOSE & PERSONAL

This step-by-step DVD contains excerpts from the ten cutting and colouring techniques that comprise the new collection THE MUSES. visit: sassoonacademyeshop.com RRp ÂŁ60

SASSOON.COM

TRILOGY

DO YOU WANT TOTAL MOTIVATION? The Trilogy course provides a snapshot of the exciting world of Sassoon education, from essential ground breaking classics, through the excitement of salon creativity to the latest inspirational Sassoon Collection.

This course is designed to allow you to take away a unique piece of the culture that is Sassoon. The first stage of the course will immerse you in the dynamics of hair through the Sassoon proprietary abc methods of cutting hair the Sassoon way. The next stage is Salon Creatives, where you will be developing revenue-generating looks to take back to your own salon environment. Finally, the possibilities of hair design will be explored with the world renowned Sassoon Collections.

SALON CREATIVES

DO YOU REQUIRE A FRESH CHALLENGE? Staying motivated takes constant effort, that’s why this course is tailor-made to assist you in doing just that. Salon Creatives will elevate your day-to-day client work to a whole new level. The course is firmly focused on creating revenue generating looks to take back to your own salon environment. Taking the proprietary methods of abc cutting hair the Sassoon way as inspiration, the team will share with you inventive and innovative cutting techniques that can be tailor-made to suit your clientele. Insightful demonstrations and intensive work sessions will leave you inspired and motivated with a portfolio of new looks ready to boost your morale and increase your earning power.

FORMAT Demo’s Theory Practical AWARDED Sassoon Academy • Salon Creative Diploma DURATION 5 days 10.00am - 5.30pm April OFFER PRICE £915 PRICE

£1,115

FORMAT Demo’s Theory Practical AWARDED Sassoon Academy • Trilogy Diploma DURATION 5 days 10.00am - 5.30pm

ACADEMY

DO YOU SEEK PURE INSPIRATION? Set in the heart of London’s vibrant Mayfair district the Sassoon Academy serves as the think-tank for all new developments in hair and you can be there as it happens!

The Academy course is led by Senior Creative Directors Danielle Harvey and Damien Peers who share their skills and imagination to illustrate the latest Sassoon collections and beyond. The curriculum is composed of stunning model presentations, fascinating lectures, guided work sessions and demonstrations that include both cut and colour. The team ensure that you feel involved; making certain that this course remains interactive, pushing the boundaries of hairdressing ever forward, the work is experimental, fashion forward, sometimes extreme - always inspiring.

FORMAT Demo’s Theory Practical AWARDED Sassoon Academy • Academy Diploma DURATION 5 days 10.00am - 5.30pm April OFFER PRICE £1,140 PRICE

£1,340

For more information or to book a course, contact: Education Services Sassoon Academy, 56 Brook Street, London, W1K 5NE

+44 (0) 20 7399 6902 edservices@vidalsassoon.co.uk

April OFFER PRICE £925 PRICE

£1,125

EXCL U OFFE SIVE R!

Save £20 on S Acad alon Cr e emy and atives, courses Trilo booked gy in April

0

Great British hair talent YOUR TROPHY AWAITS

mw_promo_feb13.indd 6

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Vasilly Orestovitch, Kelly Scott and Zaine Brookes, photographed at the 2012 Most Wanted & It List Grand Finals

Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940

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Skill Passion Ambition Edge Spirit Vision Drive IT_promo_feb13.indd 6

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? r e d n u r o 0 3 aged ! t ON E i NAM R U PUT YO

Presented by

Sponsored by

Entry forms www.creativeheadmag.com/THEITLIST Closing date 24 May 2013 Enquiries 01434 610940 IT_promo_feb13.indd 7

13/2/13 11:03:06

r u n w a y L C : M by n um b e r s

Lo n do n

C o ll e c t i o n s :

M e n

One season on since breaking free from the brawny bookend of London Fashion Week, London Collections: Men (LC:M) has moved forward with a fierce momentum. Now the opening act for international collections, some of fashion’s biggest players relocated for the A/W13 schedule, including Tom Ford and Alexander McQueen. Add to that freshly hatched talent and the schedule was extended by an extra day to accommodate more than 60 designers – London Fashion Week womenswear schedule had 89 last season. LC:M launched with an event hosted by Prime Minister David Cameron at 10 Downing Street and a GQ dinner hosted by Sir Paul Smith, Tinie Tempah and chairman of LC:M and GQ editor, Dylan Jones. Of course, hair had a major presence, too, as Fudge built on its strong male grooming heritage to become the official hair partner. As well as providing styling products and sponsorship for a number of shows, Fudge also hosted The Fudge Fix – a dedicated salon and lounge located at The Hospital Club throughout the three days of shows.

E d i t e d

b y

S a r a h

M a n l e y

*Mintel (between 2011 and 2016) **Bain & Company

Xander Zhou

16% Expected growth of the men’s market* 50% The slice that luxury menswear claims** 45 Countries represented by press at LC:M 17 Countries flying in buyers

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l l i w s h t g n e l What you go to?

Thank you! HAIRraising has helped us to build and open new operating theatres which means we can treat even more children. Now, we need to build a new Respiratory Unit which sees some of the most ill children in the hospital.

This is where you come in. You can support HAIRraising by creating your own fundraising event, or taking part in one of the charity’s. Get your salon involved today and raise much needed funds to help us treat more children.

Visit www.gosh.org/HAIRraising Call 020 7239 3131

Great Ormond Street Hospital Children’s Charity. Registered charity no. 235825.

Sign yo ur salon u p today

Heads The

looks

that

up

stormed

Qasimi Homme Where: A sky-lit space at Elms Lesters Painting Rooms, Flitcroft Street.

Hair: Sam Burnett and the Rush team for L’Oréal Professionnel.

The look: Dramatic hair obscuring the eyes. Lengthened fringes were brushed and twisted over the cheeks; hair was prepped with tecni art London Addixion Bouncy Wax. The collection: Inspired by Film Noir, secret soirées and American Psycho, the collection featured tailored men’s separates with standout metallic fabrics of black and emerald.

LC:M

X ander Zhou Where: At the hub for LC:M – The Hospital Club, Endel Street.

Hair: Bruce Masefield and the Sassoon team.

The look: Clean, extreme gloss and graphic partings, in line with the designers love for the early ’90s youth culture.

The collection: Echoed the reflection of street culture with a distinctly utilitarian, sci-fi influence.

Richard

Nicoll

Where: BFC Show Space: The Old Sorting Office, New Oxford Street.

Hair: Shon for Fudge.

The look: Strong, structured and Northern European.

Fudge Body Builder Booster was applied to prep the hair, which was dried straight with a round brush and dragged back, away from the face and ironed.

The collection: A modern uniform inspired by post-punk, brutalist architecture and classic essentials.

B o bb y

Ab l e y

Ba artmans and

Where: 3 Carlton Gardens, London with a spaceship on site.

Hair: Liam Curran for Bumble and bumble.

The look: A ’60s style with a deep side-parting, which was prepped with Bb Tonic. The central look was created by using ultra high-shine Bb Extra Strength Holding Spray with futuristic silver glitter along the parting.

The collection: Quirky influences from outer space, UFO emblems and metallics.

Siegel

Where: Popcorn in the morning at The Odeon, Shaftesbury Avenue.

Hair: Jody Taylor for Toni&Guy. The look: Teddy boy meets ballroom mash-up for slicked-back ’50s quiffs with a slight finger wave. Hair was prepped with label.m Gel, dried and styled with a label.m Pin Tail Comb, using Label.m Hold & Gloss to finish.

The collection: Entitled ‘A Warrior’s Heart’, the range sought to show a transition to manhood as slouchy looks were teamed with strict tailoring.

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Follow the leader!

Filling your appointment book just got a whole lot easier, thanks to The Hair Group

Current industry statistics show that the average stylist, working in the average salon, is busy only 60 per cent of the time. Look at it another way – that’s 40 per cent downtime in the salon business, at a time when finding new customers has never been more important.

The Hair Group is the UK’s largest group of independent salons, and for more than 10 years it has been responsible for introducing in excess of 50,000 clients a year to members. It does this by generating haircut and styling promotions in top-selling women’s magazines such as Marie Claire, Zest, Glamour, Elle and Company. These promotions are for a haircut and style in reputable salons countrywide, giving women the opportunity to experience a new salon, and even a brand new look.

If you join the Hair Group you’ll see huge benefits, including:  Exclusivity within your salon postcode area  You get to choose when to take the bookings  You choose the level of ability of the staff member who sees the new client  You get reduced fees on photographic shoots Lead generation programmes are used by some of the biggest and most respected companies within our industry, and with good reason – hairdressing is all about clients, after fres T he Hair Ghrothinking on business all!

If you want to combat downtime up will be exhi biting at Salon Smar in your business, pick up the phone t, the brilliant business networking even and talk to the Hair Group. It could t from Creativ e HE A D, Sund be the best business decision you make ay 28 and M onday 29 April. Boo all year! k your tickets now on 01434 6109 44 or visit ww w. creativeheadmag .com/salonsm For more information on The Hair Group, art call 01923 234556 or visit www.cccuk.co

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In the know

Ken West, director of 3·6·5

Creative Head Promotion Promotion

If you need a helping hand, now’s the time to join 3·6·5 – it’s been offering quality business coaching for 30 years…

Is yours the only salon in your town that does great haircuts? Do you make enough profit? Do you have enough clients? If you answered yes to all the above questions, then it’s possible you don’t need any support. But how many salons in today’s market are in that position?

Most salons that go out of business believed they had good hairstylists working for them, believed they were providing the service that today’s client expects, and most of those salon owners believed that they understood their businesses. 3·6·5 has been delivering successful business coaching for more than 30 years and totally understands that most salon owners are fabulous hairstylists, but nowhere in their training did anyone coach them in how to run a successful business. The two skills are totally different. Many owners run their salons based upon emotion and not fact. There is a vast difference between ‘believe’ and ‘know’ – the business experts at 3·6·5 coach owners to know what is working in their salons, to know how to motivate their teams, to control their finances, pricing, discounting, purchasing, training, marketing and to know what on business fresh thinking g at Salon works in all aspects of their businesses. tin bi hi ex 3.6.5 will be Every successful sportsman has a iant business Smart, the brill e coach. 3·6·5 delivers successful business t from Creativ networking even onday M coaching, for hairdressers, by hairdressers. d an 28 ay HE A D, Sund now 3·6·5 could coach you, too. k your tickets oo B il. pr A 29 ww. w t si 44 or vi on 01434 6109 art sm on al /s .com For more information about 3·6·5, contact creativeheadmag 0845 9659 0015. or visit www.365hair.com

15/2/13 11:43:13

E. Tautz

ALPHA

MALES

Images courtesy of Bumble and bumble, Fudge, L’Oréal Professionnel, Sassoon and Toni&Guy

T H E A TO YM C O F O N - S C H ED U L E A / W13 D ES I G N ERS

PUSH

IT

REAL

GOOD

Men’s fashion is a tough place for creatives to find their feet, especially when up-and-coming stars have to go head-to-head with the moneyed powerhouses. So what’s a designer to do?

Well, a range of mentorship programmes now support more than 20 per cent of LC:M designers, offering sponsorship, business advice and introductions to press and buyers. First off the mark was Topman and Fashion East, with their joint initiative established eight years ago. For A/W13, Astrid Andersen, Agi&Sam and Craig Green presented. NewGen Men, which followed in 2009, is also sponsored by Topman and has become another instrumental platform for eight designers a year. For A/W13, the collective featured some of the most exciting names in menswear – Lee Roach, Sibling, Shaun Samson and Mathew Miller. The most recent addition is the British Fashion Council, which offers support to four menswear designers through the Fashion Forward initiative, sponsored by eBay. For A/W13, E. Tautz, J.W. Anderson, James Long and Christopher Shannon were recipients.

“ T H E M E N S W E A R S H O W S A R E A L O T M O R E C H I L L E D .

I S P E N D A P E R C E N T A G E O F M Y T I M E C H A S I N G A F T E R M O D E L S W H O A R E A S L E E P U N D E R T A B L E S – T H E Y P A R T Y A L O T A T N I G H T ” J A M E S P E C I S , B A C K S T A G E F O R F U D G E A T M E A D H A M K I R C H H O F F

JOHN

VIAL,

John Vial

•122,124,126_Runway 4

CREATIVE

DIRECTOR

TALKS

BAG

KIT

Margaret Howell Martine Rose Matthew Miller Meadham Kirchhoff Mr. Hare Mr. Start N/ Nicole Farhi Nutters of Savile Row x Peter Werth O/ Oliver Spencer Orlebar Brown P/ Pretty Green Q Qasimi Homme R/ Rake Richard James Richard Nicoll S/ Savile Row Shaun Samson Sibling T/ Tom Ford Topman Design V/ Vivienne Westwood Man X/ Xander Zhou Y/ YMC

FOR

ESSENTIALS

“My kit bag contains every conceivable size of tongs, my BaByliss PROs are my favourite because you can control the heat. I have a fabric hood dryer, YS Park round styling brushes, Mason Pearson brushes, tail brushes and wigs from Passage de L’Industrie in Paris, Matador tail combs, and pins and grips from Ray’s in New York.

I use American Dream weave (always 100 per cent human hair), which I colour every hue with the Fudge Paintbox colour shades. I always carry at least one of everything from the Fudge styling range. When working I need an endless supply of Diet Coke, Altoids and peanuts! I can’t survive without my iPhone and Blackberry, so I always have my chargers at hand. I carry my kit in two BaByliss PRO pull-along suitcases made by Eastpak, and the essentials in my Mulberry Piccadilly.”

James Long

Christopher Shannon

FUDGE,

A/ Agi&Sam Aitor Throup Alexander McQueen Angelo Galasso Astrid Andersen B/ Baartsman and Siegel Bally Belstaff Burberry C/ C.P. Company Christopher Kane Christopher Raeburn Christopher Shannon Craig Green E/ E. Tautz H/ Hackett London Hardy Amies London Hentsch Man Hunter Gather J/ J.W Anderson James Long John Smedley Jonathan Saunders K/ Katie Eary L/ Lee Roach Lou Dalton M/ MAN

Creative HEAD 126

15/2/13 11:43:40

Creative Head Promotion Promotion

Curl power It’s all about curls this season, so make sure your clients are one step ahead with the Auto-Curler by Glamoriser Move over poker-straight styles, curls are set to be the hair trend of S/S13 – and we’re not talking small, dainty spirals, but the big, bouncy and downright glamorous kind. Now it’s easier than ever to achieve perfect curls every time with the Auto-Curler by Glamoriser.

The Auto-Curler takes the guesswork out of curling with its unique motorised barrel – simply place the hair ends under the clip and the barrel automatically rotates, winding the hair up the barrel. Once the hair is wound around the barrel, simply release the clip and remove the barrel to reveal coils of beautifully curled hair. Every curl is perfect with Auto-Curler, thanks to its amazing features: • Fourteen heat settings from 80°C to 210°C, heating up to full temperature in 90 seconds.

• Nano-diamond barrels that leave hair smoother and shinier.

• Auto turn-off function after 60 minutes of inactivity, for peace of mind.

“We always use the Glamoriser Auto-Curler in the salon and on session work; it’s high-performing and easy to use. The instant heat recovery delivers stronger, longer-lasting results and gives models and clients a head full fresh thinking Diva and Gla on of beautiful curls to keep them moriser will bebusiness exhibiting at Salon Smar looking fantastic all day” t, the brilliant business networking even t from Creativ e HE A D, Sund ay 28 and M onday 29 April. Boo k your tickets now on 01434 6109 44 or visit ww w. creativeheadmag .com/salonsm art

•122,124,126_Runway 5

Richard Ward, celebrity hairdresser and salon owner

For more information on Glamoriser’s Auto-Curler, call 020 3393 9072 or visit www.salon-services.com

Say it with towels!

There are many ways to show your clients you care. Switching to Easydry is one of the simplest

Easydry towels are used by the UK’s most forward-thinking salons: Lisa Shepherd, Hooker & Young and Andrew Barton are just a few. Why? Because not only are Easydry towels resolutely eco-friendly, they’re also more convenient, more absorbent and more hygienic than conventional cotton towels or other disposables. Put simply, your clients won’t get a better towel experience.

Alongside its classic black and white towels, Easydry launched a distinctive red towel to critical acclaim in 2012 and this has now been followed with a new red cape. Ultra-absorbent on one side to catch drips and spills, and 100 per cent tint and water-resistant on the other to stop any liquid soaking through to clients’ clothes, the cape also biodegrades at a super-fast rate once it’s in compost conditions. That’s a brilliant hat-trick – great for your clients, great for your salon, and great for the environment.

Easydry is also amazingly cost-effective. Not only do the towels free you from the fear of utility bills spiralling out of control (using Easydry eco-friendly towels is 25 per cent cheaper on business than laundering cotton towels), it also frees fresh thinkinghibiting at ex be ill w up employee time, so every member of Easydry siness the brilliant bu your team can get on with the business of Salon Smart, e at t from Cre iv networking even y making you money. da on M d ay 28 an HE A D, Sund w no Isn’t it time you switched to Easydry? ts ke tic k your 29 April. Boo w.

44 or visit ww 09 61 4 43 For more information on Easydry, call on 01 t ar sm .com/salon creativeheadmag 0845 300 7764 or visit www.easydry.com

15/2/13 11:44:16

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9/1/13 15:57:32

THE LAST WORD

Gold standard This year Toni&Guy celebrates its 50th birthday – but how did it come this far? With a lot of hard work and determination, says co-founder TOni Mascolo, and an amazing team

A team is the most important part of a salon; from the youngest assistant to the most experienced stylist, every single person plays a crucial part in creating an environment that clients love to visit and offer a service that keeps them coming back. At Toni&Guy, clients have grown to expect a certain kind of experience from us and we have worked tirelessly for the past 50 years to ensure they get just that, wherever they are in the world. Maintaining such stringent standards across a brand, educating staff to the highest degree and keeping them motivated enough to grow their career within your business is no easy feat, but to be successful you must find a way – for me this was franchising.

I spent years building teams and creating excellent stylists, only to watch them leave and set up on their own, but franchising gave me a way of keeping them within the Toni&Guy family. We only franchise from within our own network – it’s the only way we can ensure standards are upheld and that stylists share our passion and philosophy, but it is these stylists who make the salon a true success. I believe wholeheartedly that although the brand may attract clients, it is the salon team that keeps them! For this reason education is the backbone of

Toni&Guy and should be for your salon, too. Without it we would not have been able to expand across the globe.

Presence is another key factor in the quest to making a brand a successful one. At Toni&Guy we’ve always had an open door policy, meaning that everyone from junior stylists to salon managers have access to the support they need at any point in time. In fact it’s one of the reasons that I still work on the salon floor once a week, to keep in touch with my teams, the salons, the assistants and ultimately, the future of Toni&Guy. I am a big advocate of leading by example, so I urge you to get out there and show your team how it’s done.

But if I have one golden piece of advice that I have learnt in the past 50 years to share with other salon owners, it is to invest in your teams. The secret to my success has, and always will be, the incredibly strong education that we deliver to our staff and however tough the climate, or tight your education budget – investing in your teams’ education is investing in your future!

H

Toni Mascolo OBE will be celebrating the brand’s 50th birthday at a global gathering in September. Want to have your say?

Email Lauren@headmag.co.uk

Creative Head 130

•130_Last Word 1

15/2/13 14:12:43

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