Creative HEAD January 2021

Page 70

IN ASSOCIATION WITH

WITH MUCH UNCERTAINTY AROUND AND THE SCARS OF 2020 STILL FRESH, CLIENTS AND STAFF ARE ONCE AGAIN TURNING TO SALONS AS A PLACE OF REFUGE, OF HEALING, PROTECTION AND SELF-CARE. WELCOME EVERY ONE TO...

A PLACE FOR EVERYTHING

Takara Belmont

DISTANCING MEASURES ARE GOING TO LAST FOR SOME TIME YET. TETSUYA ITO, UK CHIEF DESIGNER AT TAKARA BELMONT, SHARES HIS TOP TIPS FOR MANAGING YOUR BUSINESS THROUGH IT ALL AND CREATING MORE VALUE FOR THE CUSTOMER

• Reconfigure space where possible to meet the rules, which is 2m with social distancing or 1m with a divider and faceguard. If possible, move chairs further apart to create more space between styling chairs. This can be a challenge if styling

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positions are fixed – you may have to take a position out altogether – but simple changes can give you more flexibility. These include having a wider, seamless mirror, freestanding mirrors or moveable styling stations. • Could moving the reception desk create more space? Having the reception in position creates an important and welcoming impression, but clients will understand if it has to be sacrificed for safety reasons. • Don’t just move things around without a thought process behind it; you need to maintain an ambience and create the

CREATIVE HEAD

07/12/2020 15:42


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