Creative HEAD Christmas 2016

£4.50 CHRISTMAS 2016

In print•online•everywhere!

THE STANDARD Sparkling services, exceptional experiences and gorgeous gifts. Let’s get this party started…

Reveal the beauty in your clients and share it with the world!

Follow ‘RevlonProfessionalUK’ on Instagram, tag the brand and #RevealingBeauty in ‘before and after’ pictures. A winner will be chosen every week in the month of December and sent a gorgeous gift box of Revlon Professional products.

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CR EATIV E HE AD AD VE RT OR IAL

SHE IS BEAUTIFUL

WITH THE REVLON #REVEALINGBEAUTY CAMPAIGN YOU CAN MAKE EVERY WOMAN WALK OUT OF YOUR SALON FEELING INCREDIBLE AND LOOKING AMAZING THERE ARE SO MANY brilliant things about being a hairdresser – the creativity, the people, the skills – but one of the best is when your client first sets her eyes on their finished look in the mirror.

That moment when they see the colour, cut and style all come together and they can’t stop looking at themselves; you know you’ve done your job and made her look great and feel truly beautiful.

Revlon Professional’s new #RevealingBeauty campaign is dedicated to hairdressers everywhere and their skill in unveiling the beauty in every woman.

By joining the #RevealingBeauty campaign, you’ll be working with a brand that enjoys a strong relationship with clients; Revlon is sold in more than 100 countries and is one of the most recognisable global names.

But despite its size, Revlon Professional believes in strong relationships and an emotional connection with clients, reaffirming its position as a brand that

customers really trust. Linda Vojtová, the face of the #RevealingBeauty campaign has not only graced the covers of Vogue, Elle, Glamour and Harper’s Bazaar, and appeared in numerous campaigns for Zadig & Voltaire and Jimmy Choo, but has walked for Victoria’s Secret, Armani and Temperley. She represents the Revlon woman: aspirational, trendaware and passionate about beauty; she’s confident and glamorous, with a distinct sense of style.

Join the Revlon #RevealingBeauty campaign and enjoy the support of a major brand with a large client following.

Your clients will most likely have already had good experiences with Revlon products, so when they see the Revlon name in your salon window they’ll know they can trust it, which, in turn, gives them added TIME TO GET INSPIRED! Visit the confidence in your salon.

Revlon Professional YouTube channel to see the #RevealingBeauty film, dedicated to all hairdressers.

Help clients feel and look beautiful with Revlon Professional’s #RevealingBeauty campaign.

For more information, call 020 7391 7440 or visit revlonprofessional.com

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BEST TECHNIQUE WINNER 2016 Daniel Tobiasen Shampooboy. Greve, Denmark.

CREATIVITY WINNER 2016 Оксана Шарафутдинова 4fase studio. Toliatti, Russia.

Global WINNER Anne Veck

Rewarded with 10.000 €

Best Technique AWARD

Daniel Tobiasen Rewarded with 5.000 €

Creativity AWARD Оксана Шарафутдинова Rewarded with 5.000 €

Young Talent AWARD

Pierre Ginsburg Rewarded with 3.000 €

For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

GLOBAL WINNER 2016 Anne Veck. Anne Veck Salons. Oxford, United Kingdom.

CAN BE THE NEXT STYLE MASTER For more information and registration: www.stylemasters.com/contest Registration from 21st September. 2016 - 15th February 2017.

SHAVING

ULTIMATE SHAVING PERFORMANCE WITH THE BENEFITS OF SKINCARE

SKINCARE

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

DAVINES UK 0203 3015 449 INFOUK@DAVINES.IT W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

I BELIEVE IN THE TRUTH OF THE INEXPLICABLE, IN THE COMMON SENSE OF STONES, IN THE LUNACY OF FLOWERS. based on What I Believe by J. Ballard

DAVINES UK 0203 3015 449 INFOUK@DAVINES.IT W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

more inside

MORE INSIDE IS A LINE WITH ZERO IMPACT ® / CARBON NEUTRAL PACKAGING

STYLING FORMULAS CONCEIVED BY DAVINES’ LABORATORIES AND ITS ARTISTIC DIRECTOR ANGELO SEMINARA TO GIVE SHAPE TO CREATIVE EXPRESSION.

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The best thing about Direct colours are their versatility and ease to apply.

You can use them directly on the hair (no developer required), mix them together to create your own bespoke look, or mix the colours with a RUSK conditioner to create softer pastel tones.

Katie Mulcahy, Rusk UK Colour Ambassador – Most Wanted Colour Expert 2015

A bold palette of vibrant shades. Get creative with these incredible intermixable colours.

• Apply directly from tube, no developer required • Use with Deepshine Hydrate Conditioner to create pastel shades • Lasts up to 20 shampoos • Ammonia-free ®

Keep your hair colour looking beautiful with this perfect post-salon care collection.

• Specially formulated for lasting colour • 3 prescriptive ranges – Hydrate, Repair and Smooth • Available in backwash and retail sizes • Mix the conditioners with Deepshine Direct Colour to create pastel shades

Available exclusively at

BAB00209_DeepshineDirect DPS_285x440.indd 6

For further information visit www.salon-services.com

20/09/2016 10:51

Phorest Salon Softwaren is the only salo ted ra software integ t & with Snapcha Instagram.

Where Have All Your Younger Clients Gone?

They’re on Snapchat.

Are You?

Don’t worry! Our Software does it for you, even if you’ve never used Snapchat before.

Discover today how you can build your audience & create content.

Plus see how Phorest Salon Software helps you manage your appointments, marketing, stock and staff.

UK: 0207 100 9290 / Irl: 01 874 7800 e: letsgrow@phorest.com / www.phorest.com

HEAVE NLY HAIR THIS CHRISTMAS

Christmas Gift Set Includes: Cloud Nine iron, Heat Resistant Bag, Paddle Brush and two Croc Clips For more information about availability to become a stockist, please call 01943 811314

Editor’s letter

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JOIN US! SO HERE WE ARE once more, the busiest season for salons across the land as clients prep for parties galore and get shopping at your retail shelves for prettifying presents and stocking fillers (and perhaps one or two little treats for themselves, they’ve earned it!). While our Christmas special looks at how you can ramp up your retail and seasonal services, we also look at how you can also keep staff smiling during such a crazy (and often sniffle-stuffed) period in the salon – take a look from page 68.

Many of our Most Wanted and It List winners were preparing for the Christmas rush when we met to celebrate their titles at the Winners’ Dinner at The Hoxton Hotel, a bubbly-fuelled evening that gave everyone the chance to relive the night, chat about what impact their wins have had so far, and generally enjoy an intimate evening with their peers. And speaking of intimacy; fancy spending the night with session king and Most Wanted Legend, Sam McKnight? Well, turn to page 52 for a Creative HEAD exclusive and you might just get the chance… it’s our gift to you! Merry Christmas everyone!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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©Laspata Decaro

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We still can’t believe how amazing our second Big Hair Do, which was a 100 salon-strong party in September and it was a Twitter sensation! Read all about it from page 38. And we’ve recently returned from a night at The Coterie in Glasgow, where we spent the evening gaining awesome insight from Anna Chapman and Richard Phillipart – both juggling businesses with busy session careers. Catch all the action on social media with #thecoterie. And with 2017 within touching distance, we’re busy planning new events! The one to book right now is businessnetworking event Salon Smart.

Returning to London’s four-star Park Plaza Riverbank hotel on 19 and 20 March with a new format, new names and brand new ideas, it’s the hottest ticket in town. Be there!

creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag

20/10/2016 15:50

Christmas

WHAT’S INSIDE

76 DREAM TEAM

Most Wanted Best Salon Team, Malcolm Murphy, on how to make your team scream

78 FASHION

The Trevor Sorbie Art Team 2 goes minimal

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

82

SCENE

ON THE COVER

Goldwell Global Zoom takes over Stockholm

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS MANAGER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER

JOANNA ANDERSEN

CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD Magazine

Hair by Revlon Professional

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

18/10/2016 15:14

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

BEAUTY AND GROOMING FASTEST GROWING HIGH STREET INDEPENDENTS MORE THAN 626 independent beauty and grooming salons have opened in the past year – the biggest net increase of all independent shops according to research commissioned by the Royal Mail’s Address Management Unit (AMU).

The study found that on average 12 independent salons opened per week, a net rise of 10.36 per cent on 2015. Dawn Lawrence, managing director of Q Hair & Beauty, said: “The success of beauty on the high street has been fuelled by consumers having a more specific desire on where they want to spend their money, with salons invariably having to up their game. We wanted to make sure clients spend their money with us by investing in key education and service delivery with a focus on our retailing – this has all fuelled a significant rise in performance related sales.”

The growth in salon numbers has also been boosted by the rise in male grooming. Hilary Hall, chief executive of the NHF, said: “We have seen a big growth in barbershops, the number of barbering apprenticeships is up and the number of men working in ‘beauty’ is up, no doubt driven by the popularity of male grooming.”

The Royal Mail AMU commissioned the Centre for Economic and Business Research to investigate the changing face of UK high streets, focusing on the fastest-growing retailers. The research discovered that the typical high street now contains an average of 11 independent cafes, seven independent barbers, four independent beauty salons and one independent electronic cigarette shop.

However, while an increased number of salons is a sign of a healthy industry, newcomers will face tough competition from the outset. Hilary Hall added: “They’re coming into an environment where it’s well known half of all new businesses will fail within five years, making it even more vital to be really focused on running a profitable business.”

A dinner for winners When Creative HEAD hosted a dinner for the 2016 winners of its Most Wanted and It List Awards, it sparked a sparkling evening of celebration, conversation and reminiscing about the magnificent Grand Final at London’s Guildhall: “I felt like I was at Hogwarts,” said Joe Causier of Malcolm Murphy Hair, Leicester, winners of Best Salon Team. After dinner, Creative HEAD editor Amanda Nottage led a wide-ranging debate on an assortment of industry issues, with the most emphatic comments centred around the ongoing struggle to upgrade the reputation of hairdressing as a career, and why hairdressers are always the last people to get paid on shoots and at the shows. Finally, when Matthew Sockalingum, winner of the Award for Innovation, described the rationale behind his Blow-Dry Pass, he did so with such passion and conviction that the rest of the table burst into spontaneous applause. Truly, it DON’T MISS IT! Our next featured artists on Creative was a night when the stars of HEAD Education are Mazella & Palmer for November and 2016 Most Wanted Best Salon Experience winner British and Irish hairdressing Sophia Hilton in December. Be inspired and learn from came out to shine. the best now at creativeheadmag.com/education

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#CHedit THE KNOW-HOW THE INSIDE TRACK ON THE HOTTEST SALON IDEAS

MY months

AHEAD

What Christmas has in store for...

JOHN ROADS

’Tis the season to take your colour to Tinseltown!

THERE’S NOTHING BETTER than a seasonal makeover so make sure you’ve got the shades your clients will be coveting this Christmas with Joico’s last launch of the year, Vero K-Pak Violet collection.

Just in time for the festive season, these highly anticipated shades consist of Dark Violet, Medium Violet Brown, Light Violet Brown, Dark Violet Brown and Medium Violet Blonde, as well as three new shades joining the V4 and V9 in the demi-permanent Vero K-Pak Chrome Violet family.

On trend and perfect for those looking to achieve luxurious, enriched colour with a beautiful shine – they’re the shades of choice for Sue Pemberton, super colourist and the Joico Vero K-Pak color international artistic director.

“The shades can be served straight up for a bold, trendsetting statement. They can also be mixed-andmatched to create an unlimited number of creative custom colour looks,” she says.

“Depending on the base the Vero K-Pak Violets are used on, the shades can create an array of results. Envisage neutral blonde with just a hint of purple, paired with a beautiful soft wave and you have a style fit for a festive queen!”

GATSBY & MILLER

WIN! A private tour of Sam McKnight’s show SESSION STYLIST extraordinaire and Most Wanted Legend Sam McKnight is hosting a private tour of his exhibition, Hair by Sam McKnight, on Monday 14 November at London’s Somerset House – exclusively for Creative HEAD readers! We have 60 free tickets up for grabs and you’ll get the chance to ask the great man questions about his incredible career and his stunning imagery. There will even be a Titanium Expression 25mm tong from BaByliss PRO to take home, too! Want to win a place? Visit creativeheadmag.com/sam to enter your details now and for terms and conditions and read our exclusive interview on page 52. Good luck…

COTY ACQUIRES WELLA AND GHD BEAUTY GIANT COTY is illustrating its focus on the salon market by acquiring Wella and ghd in multi-million pound deals. The two businesses will join nail brand OPI in Coty’s Professional Beauty division. While the acquisition of Wella has been completed, Coty’s £420m ghd deal is expected to be finished by the end of the year, with ghd continuing to run as a standalone business. The electricals firm was started 15 years ago in Yorkshire, and generated £178m in revenue last year.

We’re planning our R+Co product launch to clients and making sure we’re organised for the New Year. We’re also helping others and have made a commitment to sign up to Crisis At Christmas to give free haircuts. If anyone would like to get involved, please email johnroads @gatsbyand miller.co.uk.

JENNIFER LOW

SCOT’S HAIR DESIGN

We have colour training with TIGI on its new red shades and a Cloud Nine workshop to get ready to offer all the latest party looks to clients.

We keep ourselves very upto-date and love to share our knowledge. In December we celebrate our 13th year in business and we’re planning something very special!

CLIENTS TUNE UP IN SALON

JACKS OF LONDON has given control of its salon music to clients after adopting the Soundjack music app system across its barbershops.

If clients download the app on their phone they can then choose the tracks they want to hear from among 2,000 on the salon’s playlist.

“Music is a huge part of our barbershop environment,” said managing director, Sue Whitehead. “The technology allows Jacks to interact with clients in a new way, with the music choices for clients automatically adjusted to suit the demographic as it changes throughout the day.”

ENTER NOW! AL’S

REVLON PROFESSION T NTES STYLE MASTERS CO – IES TR EN R FO EN IS OP .COM/ RS TE VISIT STYLEMAS TER EN D AN W, CONTEST NO P TO E TH .

RY UA BR BY 15 FE 00 0,0 PRIZE INCLUDES €1 (£8,930)!

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A first from Crazy Color – a range of hue-infused shampoos and a Rainbow Care Deep Conditioner to help brighter barnets stay vibrant for longer.

RRP FROM £4.50 0141 812 5000

SoftSmooth from Nanokeratin is a leave-in treatment suitable for all hair types and textures that delivers progressive smoothing power every time it’s used – genius!

crazycolor.co.uk

Got a client that hates that ‘product-y’ feeling? Introduce them to Shaper from Structure, a light, creamy paste that adds definition and texture while feeling super lightweight.

RRP £13.80 0845 071 2326

RRP £49.50 01925 578000

structurehair.co.uk

nanokeratinsystemuk.com

Keep your brunettes looking radiant for longer with L’Oréal Professionnel INOA Brown Resist, a long-lasting durable brown in nine shades that lasts up to eight and a half weeks.

Ever since the brand came on the scene, Tangle Teezer has shaken up what we thought hairbrushes should look like and do! This season, Tangle Teezer has a little something special for grown ups and kids alike. For the younger clients (and young at heart), there are two fun-filled Hello Kitty compact styler designs, sure to brighten up many a bathroom. But it gets a little more serious with The Ultimate, the perfect brush for finishing dry hair with an extra shot of shine, thanks to its longer teeth and softer tips.

IN-SALON COLOUR 0845 600 0122

Remove hair colour quickly and without any bleach or ammonia with argan oil-rich Colour Remover from Zalon, distributed by Hair Tools.

lorealprofessionnel.co.uk

HELLO KITTY £13.50; ULTIMATE £15 020 7738 4458 tangleteezer.com

Whether clients want a copper top or a rich russet, check out the Rock Star Reds collection from Affinage Infiniti – with a new pigment that improves vibrancy and depth.

IN-SALON SERVICE 01794 527111 affinage.com

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Pina Colada? Strawberry Daiquiri? Berry Martini? It’s always happy hour with these cocktail-fragranced handbag hairbrushes from Denman.

IN-SALON SERVICE 01924 466999 hairtools.co.uk

There’s no need to snip off loads of inches any more – new Damage Remedy Split End Repair from Aveda binds frayed ends back together and stops new split ends from forming!

RRP £8 EACH 0800 262509

RRP £25 0370 034 2380

denmanbrush.com

aveda.co.uk

CREATIVE HEAD

20/10/2016 12:17

Catwalk Ponytail Soft Curl

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE SEASON

BALMAIN-IA IS HERE! The luxury styling brand has gone all-out this season. First is the Professional Ceramic Curling Iron (RRP from £99.95), which infuses moisture, rehydrates, eliminates frizz, provides a silky finish. Then there’s the Catwalk Ponytail Soft Curl (RRP £54.50), which was created by session stylists as a ‘backstage secret’ at runways shows. Love the light grey and pastel shades added to the design palette for A/W16? Then the limited edition Cosmetic Bag with signature Balmain tassel (£28.95) is a must, and stuffed full of mini goodies. Also for Christmas are two limited edition Golden Spa Brush sets (RRP from £119), featuring a 24ct gold plated brush that’s handmade with boar bristles, while stylists can treat themselves to something from the 24ct gold plated Golden Comb Collection (RRP from £24.95). For the serious Balmain lovers, tell them about the limited edition Hair Perfume with a fringed black puffer spray (RRP £79.95). And don’t forget the Barrette, with a rectangle of either suede or napta leather secured with a14ct gold-plated slim hairpin (RRP £195). Pens at the ready? Dear Santa…

0800 781 0936 balmainhair.com

IT’S ALL ABOUT... CHRISTMAS You’ve sorted their gorgeous hair; now make sure they have eyebrows and lips to match with these sets from High Definition.

A little seasonal luxury from Kérastase, with gift boxes for every hair concern.

RRP FROM £41.80 0845 600 0122 kerastase.co.uk

CREATIVE HEAD

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RRP £49 0844 801 6810 beautyinhighdefinition.com SEE MORE Christmas retail from page 68

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FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

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YOU’LL ENJOY...

CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 THREE GOLDWELL STYLESIGN CURLY TWIST PRODUCTS, WORTH £38.

FIVE LUCKY SUBSCRIBERS WILL RECEIVE THE ENTIRE GOLDWELL STYLESIGN JUST SMOOTH RANGE, FEATURING FLAT MARVEL, DIAMOND GLOSS, SMOOTH CONTROL, SOFT TAMER AND SLEEK PERFECTION, WORTH £62.50.

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designer hair affordable luxury at balmain paris hair couture www.balmainhair.com - 0800 781 0936 - info@balmainhair.co.uk Hair by Errol Douglas MBE CH Advert Nov 2016.indd 1

13/10/2016 11:54

THE BUSINESS EDIT FROM INSIDE

THE SALON

COLIN MCANDREW MEDUSA HAIR

We’ve been running our annual colour sale in February for more than a decade and even though we are discounting, it’s always our best month, even better than December.

That’s our target – to beat December – and we have, in every salon, every year, except in one salon once. Marketing is mostly word-of-mouth and social media. Yet by December we’re almost totally booked out, though we still talk up the sale on our social networks in January. There is a real buzz; the teams know they are about to get another ‘December’ wage. This makes up for the quieter January, which allows them to recharge their batteries. The clients are chuffed to get colour for almost half price. Our ticket price doesn’t go down, so clients are still spending the money; it’s just on retail or services.

HOW CAN YOU FIGHT THE JANUARY BLUES? SO MUCH EFFORT and energy is spent on the November/December period that often January and February are something of a letdown. How can salons prep for post-party season success, and keep staff motivated during this quieter time?

After the Christmas rush, the teams at Sally Montague focus on spending more time with clients, and for the past two years have offered all clients a Hair Health Check in January. “We advertise and book new and existing clients in for this appointment from the end of November and it has worked really well,” says Sally. “The 45-minute consultation includes and hair and scalp diagnosis using a scalp camera, an in-depth styling and colour consultation and a mini styling tutorial.

“Our clients leave the salon with a threemonth treatment plan for their hair and luxury samples to take away. Clients have enjoyed a hair MOT and the stylists are motivated by recommending changes to clients who often book for a new look as soon as they can.”

“As well as rewarding our retail incentives to staff in January for a post-Christmas moodlift, we also celebrate our Christmas party in January,” says Julia Gaudio from Elaje.

“December is always such a busy time, not just for work but socially too, so it’s a great way of rewarding staff that work so hard!”

“We hold a ‘Hair How To’ event every week in January, which is free to our clients, friends

and family,” says Abby Whittaker from Sarah Hodge Hairdressing. “Throughout December, we promote these as a thank you for our clients.” The team offers a choice of themes to attract all clients, with events including ‘just for the guys’ and ‘mums on the run’.

“It gets everyone talking, it ignites on social media and you have the opportunity to build relationships away from the chair in a relaxed environment,” says Abby, and it also has a great effect on the team. “They are constantly motivated, excited and driven throughout the quietest month. The enthusiasm just oozes out of them.”

January is a good opportunity to brush up on some education, too. “It’s a great time to get some models in,” agrees Julia Gaudio.

“It keeps the salon looking busy, which is encouraging for passers-by. There’s nothing more off-putting than an empty salon!”

There’s also a little space for thinking outside of the box. “Why not rent out your salon to local societies or events outside of opening hours to both promote your business and generate some extra income in quieter periods?” suggests at Salon Services’ Warren Scarr. “Salons tend to be airy and versatile spaces, so they make perfect venues for everything from book clubs to evening language classes. This is also a great way to bring potential new customers into your salon and showcase your business.”

WWW.BARBERSPOLE.COM

British Handmade & Bespoke Barbers Poles, Repairs & Renovations, Parts Available, Revolving & Non-Revolving, Flag Poles, Window Stickers, Neck Wool Urns, All UV Stabilized 40

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facebook.com/pages/Barberspolecom/107557662684789 twitter.com/barberspole Tel/Fax/Ans. 0121 744 3224. Mobile anytime 07973 410175 Shipping UK and Worldwide

CREATIVE HEAD

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G our retail range wins awards. it’s coveted by beauty editors and celebrities - appearing in the beauty pages every month, and is a staple in make up artists’ kits. and now you can retail it in your salon.

JOIN US AS A STOCKIST AND SEE YOUR RETAIL PROFITS RISE beautyinhighdefinition.com

0844 801 30 63

info@hdbeautygroup.com

©HIGH DEFINITION BEAUTY LIMITED GROUP 2016.

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#BusinessEdit

The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

THE COMMON complaint from stylists is that they’re not salesmen and feel uncomfortable trying to sell. However, check out research and you’ll see how clients are desperate for stylist expertise and guidance on what to use for their personal hair problems. This is where the consultation is key – and is a great opportunity to discuss potential solutions without giving it the hard sell. From Pinterest to moodboards, visual inspiration during the consultation is vital, too.

Patience is a virtue here. “You have to keep sowing the seed,” advises The Retreat’s Beverley Bates.

“A ‘no’ doesn’t mean ‘never’…”

8.5%

33% 83% 92% Discuss Of salon

Care Styling Electricals

Run a owners colour consultation offer staff at every incentives for at every visit consultation retail

We offer a consultation at every visit – it’s the only way staff know. We teach stylists how to prescribe and recommend products, and close sales, as part of their initial level 2 training, too DOM MIGELE, MIGELE EXPERIENCE, KIRKCALDY

WAS THE AVERAGE PERCENTAGE OF RETAIL IN AUGUST TURNOVER

£43.67

WAS THE AVERAGE CLIENT SPEND

7.5%

The top best selling product types:

OF AVERAGE TOTAL CLIENTS WERE NEW CLIENTS

HOW WAS BUSINESS IN SEPTEMBER 2016 HOW WAS BUSINESS IN SEPTEMBER COMPARED WITH SEPTEMBER 2015?

2016 COMPARED WITH AUGUST 2016?

declining

declining

16%

25% growing 50% steady 34% steady 25%

growing 50%

A POWERFUL PROGRAMME is an essential tool for boosting revenue – it helps your employees create a bond with your clients and it lets every member of your team follow their targets and lets you detect and address their weak points. With Ikosoft’s iPad diagnostic tool, your clients will receive a personalised advice sheet with a list of the products that best meet their requirements and how to use them. The ‘expertise’ aspect of the tool gets clients into the rhythm of purchasing products and helps your employees achive their sales targets. Your team’s motivation will surge and the manager will be able to see everyone’s strengths and weaknesses using the software’s analysis tools so that the whole team becomes more productive.”

Morgane Brosset is marketing director at software provider Ikosoft. Visit Ikosoft.com

CHECK OUT the best Christmas retail offerings for your salon, from page 68

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Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

RETAIL AND CONSULTATION

CREATIVE HEAD

20/10/2016 15:03

NEW

A revolutionary 3 STEP hair strengthening system scientifically formulated with OSMO® Fibre Bond Technology, designed to be used in combination with any professional salon colour or bleach formula.

• Helps strengthen the hair from the inside out • Minimises hair damage/breakages • No compromise on development time • Results in optimum colour quality every time Professional Hair Strengthening System www.osmo.uk.com

#BusinessEdit ALEX QUINN PHOREST

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! SO, WHAT’S UNIQUE ABOUT PHOREST’S SOFTWARE? It’s designed specifically for salons – we don’t service gyms, yoga studios or dentists. Phorest is all about getting people into salons more often, spending more money. The level of support our clients get is a key difference. They have access to a team of marketing experts as well as our awardwinning training team.

WHAT IS THE BIGGEST IMPACT A SALON WOULD SEE FROM USING IT? More loyal clients and a higher average spend, which ultimately means more money and growth for the salon. Clients will also save valuable time; our software does a lot of things for salon owners that usually would have to be done manually.

WHAT DO YOU HAVE PLANNED FOR THE FUTURE? We’re working on a feature to help staff motivation and incentivise a higher performance standard.

Coming soon is a reputation manager tool that will allow salons to learn what people are saying about their business online, as well as a Snapchat integration tool.

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JOSH WOOD

Hindsight is a wonderful thing – would you do anything differently?

Joanne Timperley (@Jo_Timperley) I am where I am and I’m so grateful to be in this fortunate position. I guess if I would do one thing differently I would have moved more quickly on my instincts. Maybe I didn’t move as quickly as I do now, even on projects and creative ideas. Just try it; if it doesn’t work, change it.

What advice would you give someone trying to get back into the game after taking time off?

Jamie Bowles (@jamiebowles1) Stimulate yourself. Whatever your passion is, immerse yourself and feel inspired. Also, at times when I have needed extra energy to start over I have sought out a mentor to help me shape my future in the direction I want to go.

What inspired you to be the Hair Icon that you are today?

Neil Barton (@NeilBartonHair) It’s funny, I don’t ever really feel ‘iconic’ or at the top of my game! I think I approach every new project with the same excitement as if it were my first. I like a challenge, and believe me there have been some, but most of all its all about the people. If I make a mistake, I say sorry – treating people well is the most important thing.

We’re delighted to sponsor the Most Wanted Hair Icon award – who is your hair icon?

Eric Kater, vice-president for Joico Europe (@JOICOUK) There are many, but [legendary Sassoon colourist] Annie Humphreys was a great mentor and instrumental in my approach to colour. But as my career has become more demanding, the number of people that help guide and shape my business have become super important to me.

Next issue: John Vial. Tweet questions for John at @creativeheadmag

NOT JUST FOR CHRISTMAS…

ONCE ALL THE excitement of Christmas has passed, mixed up in the tinsel and baubles may be a few leftover gift sets on your retail shelves. You might be tempted to discount them in a January sale, but Mahogany Hairdressing’s Russell Barker suggests an alternative idea. “Make sure any salon special stock from manufacturers you buy in for Christmas can be split up and sold in January,” he advises.

“That way, you don’t have to wait until next December to drag it out of the back of the stock cupboard and try and sell it a second time around.” An easy move, and saves stock room space – if only all New Year’s resolutions where that simple to stick to…

CREATIVE HEAD

18/10/2016 15:27

S Y A P E M I R C FER EY BREAK THE RULES – SO OF TH IF EN EV – IR HA OD GO ES EVERY CLIENT DESERV LD CTION AND LET THEM RUN WI THE GHD COPPER LUXE COLLE

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GIVE IN TO TEMPTATION

No matter how noble their intentions, clients will find it impossible to resist the impulse to treat themselves when they see the ghd copper luxe baubles – each one containing a miniature of one of ghd’s best-selling treatments.

The ghd advanced split end therapy bauble is perfect for clients whose hair is in need of rescue, while the ghd smooth & finish serum bauble is for those who want to stand out and shine.

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GORGEOUS HAIR? GUILTY AS CHARGED CLIENTS CAN BE AS BAD AS THEY LIKE AND STILL BE GOOD TO THEIR HAIR, THANKS TO THE GHD COPPER LUXE COLLECTION...

GOING STRAIGHT

They’ve broken the rules, but that doesn’t mean they have to break their hair too!

The ghd platinum copper luxe styler allows clients to style their hair with 50 per cent less breakage,* achieving fantastic results in just one stroke. It does this by styling at the optimum temperature of 185˚C, rather than the 230˚C most stylers use. If that wasn’t enough, this gift set also contains two limited edition NAILS INC polishes and a copper luxe heat-resistant bag. The ghd platinum styler is also available in black or white.

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19/10/2016 10:35

SMOOTH CRIMINAL

This ghd V copper luxe professional styler features advanced ceramic heat technology so clients can achieve sleek and smooth styles every day with enhanced shine. The gift set contains a limited edition NAILS INC polish and a copper luxe heat-resistant bag.

NEW FOR CHRISTMAS 2016!

NEED FOR SPEED

Clients can enjoy scandalously fast drying with the ghd air copper luxe professional hairdryer.

Advanced ionic technology means clients can enjoy salon-worthy style in half the time.** Also comes with a coordinating dust bag.

ON THE RUN

Try the ghd ight copper luxe travel hairdryer for super-fast styling on the go.

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CR EATIV E HE AD AD VE RT OR IAL

PERFECT PARTNERS

CRIME WAVES

For waves that don’t know when to stop, it’s got to be the ghd curve creative curl wand. The wand creates deep, lustrous waves with movement that lasts all night long. Gift set contains a limited edition NAILS INC polish and a copper luxe heat-resistant bag.

*Versus a styler working at 230˚C. **Versus regular consumer hairdryers

The ideal styling duo, the ghd air professional hairdryer and ghd V professional styler gift set will find clients getting away with gorgeously styled hair, pronto. It also comes with a limited edition copper luxe heat mat.

KILLER CURLS

For soft, tumbling curls and root volume that lasts, the ghd curve soft curl tong is a must. Gift set contains a limited edition NAILS INC polish and a copper luxe heat-resistant bag.

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IT’S GOOD TO BE BAD

IT DOESN’T MATTER WHETHER CLIENTS HAVE BEEN NAUGHTY OR NICE – JUST MAKE SURE THEY ALWAYS HAVE GOOD HAIR WITH GHD’S INNOVATIVE RANGE OF TONGS, WANDS, STYLERS AND HAIRDRYERS

For more information about the ghd copper luxe collection, contact your ghd account manager or call 0845 330 1133

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#BusinessEdit

NHF LAUNCHES COACHING SERVICE

D NEW BUSINESS RATES OFFER SALONS MIXED BLESSINGS HAIR AND BEAUTY salons and barber shops, especially those in the more affluent areas of London and south east England, are being urged to go online and check what their new business rates bill will be from next April.

A much-delayed business rates “revaluation” will come into force from April and could mean some businesses will see their rates go up sharply. Others may find their bills will reduce and some may even discover they have become eligible for Small Business Rate Relief for the first time.

The government’s Valuation Office Agency (VOA) posted the new rates online at the end of September and is urging businesses to check them at gov.uk/voa/ revaluation. Business rates are based on the rental value of your premises and are normally revalued every five years. However, the current revaluation is the first review in seven years, during which time property prices have risen sharply in many areas, but especially London and the south east. Currently a business can get 100 per cent Small Business Rate Relief – in other words not have to pay any business rates at all – if it only uses one property, and that property’s rateable value is less than £6,000. There’s good news, as this will double from next April to £12,000 and be made a permanent relief.

Also from April 2017, a business with a rateable value of between £12,001 and £15,000 will receive tapered relief, in other words their bill will be calculated on a sliding scale from receiving 100 per cent relief to paying full rates.

The revaluation means some small businesses could move over the £12,000 threshold for 100 per cent relief and so will have to start paying rates for the first time, the NHF is warning.

HEALTH WORRIES FOR OWNERS ALMOST OF A THIRD of micro business owners work more than 48 hours a week, while nearly half have been unable to take a holiday in the past six months, research has shown.

The survey, by software company FreeAgent, also found six per cent of micro business owners (with fewer than 10 employees) admitted to working more than 64 hours a week. Separately, a poll by online marketplace Bizdaq has warned that 1.3 million small business owners could be putting their health at risk because of working long hours. Some 660,000 felt their business was having an impact on their mental health and more than half a million had not taken a holiday since they opened their venture, it added.

THE NHF has launched a business coaching and advice service specifically designed to help hair and beauty salons and barber shops to become more successful, profitable and sustainable.

Now open, the NHF Business Academy draws on the expertise of experienced trainers, business mentors and coaches, who have decades of know-how running successful businesses within the industry.

It offers salon business owners three levels of support: ● Access to dedicated training. ● A dedicated academy support helpline. ● Tailored business coaching including a review and visit, report and action plan and three months of ongoing support.

NHF president, Agnes Leonard, said: “Setting up and running your own salon business can be daunting. The skills and knowledge you need are very different to working on the salon floor, and that’s where the academy will be able to help.”

Find out more information at nhf.info

Cashless future THE UK COULD become largely a cashless society within 20 years, credit card company Mastercard has predicted. The rapid growth in contactless payment technology, which it calculated is increasing by some 326 per cent year-on-year, now means more than two-thirds (68 per cent) of UK consumers believe cashless technologies will completely replace physical money by 2036. Research published in the summer suggested spending on contactless cards in the first half of 2016 had already outstripped spending in this way for the whole of 2015. Some £9.27bn was spent using contactless methods between January and June of this year, according to figures from The UK Cards Association – more than the total 2015 contactless spend of £7.75bn.

For more information and to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD

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18/10/2016 15:28

Is your

business

craving more customers, a more motivated team, and more profits?

3·6·5

can help you.

“Headmasters has been involved with 3·6·5 since 1984, being one of its founder members.

Today we still find the industry specific education provided by 3·6·5 to be invaluable for both our managers and franchisees.”

John Sanders, Chairman of the Headmasters Salon Group

Providing powerful, results-focused education for salon owners, managers and their teams since 1982; 3·6·5 has helped salon owners including Lee Stafford and the Headmasters salon group to run more profitable businesses.

The Salon Management Masterclass

is your introduction to 3·6·5.

Unlock the potential of your business with this industry-leading education programme.

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015

THINK TINY WANT TO WIN MEN OVER? IT’S ALL ABOUT THE LITTLE THINGS, SAYS KEN WEST

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

PROBABLY THE FASTEST growing sector in our industry at the moment is male grooming, but many are wary of entering into this market and charging the right prices for the right experience. You may be wondering what I mean by that, but it’s quite simple really.

I usually visit a local barber where I pay £15 for an excellent haircut. Currently I can’t book an appointment, I don’t get a luxury shampoo and scalp massage, I don’t get any refreshments, I am always greeted with the same question (what are we doing today?) and I never get product advice. Because I can’t book, I can’t re-book, and I don’t really think that I am ‘geezer’ enough for the majority of the barbershop banter. However, I do get a super haircut by a true barber who has classic barbering skills – after all, that is what I go there for.

So what would make me spend £40 or more for a luxury male grooming experience? Well the answer is in the word... experience. I can get a great haircut for £15, but I feel that I deserve a fabulous experience and so do thousands of men. They are willing to pay for the best. They want to be pampered and feel special. They understand that true value is in the detail. It’s in the TNTs – Tiny Noticeable Things – that when pieced together create something special.

A beautiful environment classic or modern, either will do, but it must be spotless and beautiful. Barbering skills must be truly excellent. The team should be immaculate, classic and uniformed or cool and trendy, but either way they must

CREATIVE HEAD

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To book

your place or to discover more about how 3·6·5 could help your business, call 0845 659 0015 or visit 365hair.com SEE KEN WEST SPEAK AT 20 MARCH AT THE PARK PLAZA, LONDON

be shining examples of their trade. Equipment should be the best; clean and sterilised, towels and gowns should be the same. Products should be professional only and client coaching in what, why, and how to use them should be a natural part of the process.

With Christmas fast approaching the opportunity for increasing retail sales during this period is often overlooked.

Historically around 20 per cent of Christmas gifts are purchased in the last week and around 40 per cent of those are purchases of some kind of offer. So what are you planning in your salon this year? Consider bundling male grooming products or even gift wrapping items to make that last minute purchase even easier. Think about strategic placing in the salon of stocking fillers and Christmas tree gifts. Encourage impulse purchases just like leading retailers do.

I often hear that men are difficult to buy for but we like being pampered too and luxury products are always appreciated. I rarely see any form of creative, male grooming-focused window displays in salons which I don’t understand. If you have a high street location then why sit waiting clients in your window when you could promote retail opportunities. The front of your salon is the most expensive in terms of rental rates per square foot so make the most of it. My challenge is that the only salon I know where I can find all of this, and more, is too far away. Salons near where I live convince themselves that no one will pay higher prices for a better service or want to buy high end products in their town. It’s a Nimby point of view: Not In My Back Yard. How wrong are they?

3·6·5 provides a friendly, fun and encouraging learning environment where you will spend time with other, like-minded salon owners.

Over the course of a day and a half of education, our 3·6·5 coaches will focus on the three P’s within your business: people, productivity and profit.

We will share thought provoking ideas and introduce new systems enabling you to look at your business from a fresh and positive perspective.

Join us at a Salon Management Masterclass to discover: • How to understand when it is safe to raise your prices • How to increase your profitability • How to understand what truly motivates your team • How to develop your management mindset • How discounting could destroy your profits • How to create the perfect team culture.

Prices start at just £199+VAT per person.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015 CREATIVE HEAD

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ONE HELLUVA SALONS PARTY!

Up-do masterclasses, braid bars, blow-drys, treatments, colour consultations, make-up, manicures, raffles, selfies, cocktails, cake and much, much more! On 28 September 2016, the bigger, bolder and more buzz-filled Big Hair Do event made its return to hairdressing salons across the nation

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IT’S THE UK’s biggest hair party! And it’s designed to help hairdressing teams all over the country educate, excite and connect with new and existing customers. The Big Hair Do – organised by Creative HEAD and its consumer sister site Layered – is a great way to raise the profile of your salon, providing a unique opportunity to showcase styling expertise, products and services – on one big night! And this year the buzz was extra palpable with journalists, bloggers and even TV crews rocking up to get in on the action.

From Dundee’s Freedom Hairdressing to Mamouchi in Truro and Cardiff’s Ken Picton Salon to Serenity Hair Design in Thetford, thousands of consumers enjoyed a unique experience evening filled with hair care and styling advice, problem-solving clinics, tips, tricks, how-tos and playtime with products. Salon teams pulled out all the stops, mixing essential hair know-how with plenty of pampering creating the ultimate girls’ night out – many collaborating with local firms to provide music, retail therapy and delicious food and drink.

Hair problems solved and new looks nailed, guests left with Big Hair Do goodie bags filled with vouchers to use on future salon visits and hair products to sample – many courtesy of sponsors Aveda, Bumble and bumble, ghd and TIGI – as well as new season style advice and a clothing discount from Big Hair Do fashion partner, Very Exclusive.

TO SEE MORE Big Hair Do looks and

techniques from Radio Hair Salon, visit creativeheadmag.com/education

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#BIGHAIRDO SALONS SMASH IT ON SOCIAL! Not only was the Big Hair Do 2016 a huge success, EVERYONE was talking about it on the night! The social networks were flooded with tweets pouring in from happy guests and even happier salon staff.

The official hashtag #BigHairDo trended nationwide on Twitter (for the second year in a row), and #BHDselfies and in-salon snaps sprung up in their thousands on Instagram.

SPONSORED BY

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BROUGHT TO YOU L BY

One lucky selfie-snapping guest won a DKNY handbag, courtesy of Very Exclusive! ●

A #bighairdo Snapchat filter and Facebook Live colour trend talk from Leicester’s George’s Hairdressing – winner of Most Wanted Best Local Salon 2016! ●

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Styling stations offering up-dos, braids, blow-drys, curling and fringe tidy-ups across the country! ●

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A very long line of BHD guests eagerly awaiting doors to open at Trevor Sorbie on London’s Floral Street

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Cocktails and afternoon tea canapés by Malmaison at Edinburgh’s Austen Thomson

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A live canapé cooking station from Spiero at Ken Picton in Cardiff ●

Stella & Dot jewellery and a film crew at Newcastle’s Hooker & Young ●

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Free facials at Seckingtons in Northampton Oodles of cupcakes, fizz and fun!

Thousands of posts using #bighairdo – we trended on Twitter… AGAIN!

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IT’S TE! DA A

Mark Wednesday 27 September 2017 in the diary – Do! and get set for the next Big Hair Big a ive rece will Participating salons you ng ythi ever g ainin cont Hair Do guide nise orga to how ut abo w kno need to and promote your event, branded posters to put up, badges for the team to wear on the night and 50 branded tote bags to fill up and dish out.

For more information about the Big Hair Do, visit creativeheadmag.com/events, email events@alfol.co.uk or call 01434 610416

FASHION PARTNER

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WORKSHOPS

RECRUITMENT PRESENTATIONS

YOUTH LIVE DEBATE NATIONAL MINIMUM WAGE

REAL EXPERIENCES

MERCHANDISING NEW CONNECTIONS

CHAIR RENTAL NON-STOP NETWORKING 42-45_Salon Smart .indd 2

18/10/2016 16:03

GROW YOUR BUSINESS. 19-20 March 2017 Park Plaza Riverbank Hotel, London In partnership with

WEEKEND TICKET £245* plus VAT DAY TICKET £100 plus VAT CALL TO BOOK 01434 610944 creativeheadmag.com/salonsmart events@alfol.co.uk #salonsmart17 *£50 single room supplement applies

Associate sponsors

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NEW FORMAT NEW NAMES FRESH 42-45_Salon Smart .indd 4

IDEAS

18/10/2016 16:03

GROW YOUR BUSINESS. 19-20 March 2017 Park Plaza Riverbank Hotel, London In partnership with

WEEKEND TICKET £245* plus VAT DAY TICKET £100 plus VAT CALL TO BOOK 01434 610944 creativeheadmag.com/salonsmart events@alfol.co.uk #salonsmart17 *£50 single room supplement applies

Associate sponsors

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20/10/2016 12:26

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CREATIVE HEAD

18/10/2016 16:06

THE DUALLISTS

FASHION’S FOCUS ON INDIVIDUALITY AND FAST-PACED TRENDS AT LABELS SUCH AS HOUSE OF HOLLAND AND ALEXANDER WANG HAVE INSPIRED THE TONI&GUY INTERNATIONAL ARTISTIC TEAM TO CREATE DUALITY, A FRESH AND OPEN-MINDED LOOK AT HOW THE ICONIC BRAND CUTS AND COLOURS HAIR PHOTOGRAPHY BY ANDREW O’TOOLE CREATIVE HEAD

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CREATIVE HEAD

18/10/2016 16:06

CREATIVE HEAD

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HAIR Toni&Guy International Artistic Team. ART DIRECTION Sacha Mascolo-Tarbuck. STYLING Sara Dunn. MAKE UP Lan Nguyen-Grealis

DUALITY HAS BEEN CREATED WITH A SENSE OF CREATIVE FREEDOM AND INDIVIDUALITY IN MIND FOR THE LATEST COLLECTION. THE AIM IS TO GIVE A FRESH AND OPEN-MINDED OUTLOOK ON HOW TONI&GUY CUT AND COLOUR HAIR. Sacha Mascolo-Tarbuck, Global Creative Director and the International Artistic Team have put together a triptych of sectioning patterns that allows us to create a collection of looks which vary in strength, texture and shape and all with a trend-driven colour palette. These sections work by allowing different techniques to be used within the same set of sectioning patterns and TONI&GUY have demonstrated how they will allow you to gain contrast in the results.

The emerging trend is about working with accents of colour, versus internal softness within a technique. Boldness and partial lightener applications create editorial-inspired colours whilst colour-strobing and perimeter drifting are used to create alternative results.

In collaboration with L’ORÉAL Professionnel and Wella Professionals, DUALITY embraces TONI&GUY’s philosophy of continued education.

TO LEARN MORE ABOUT HOW THE COLLECTION IS DEVELOPED THE CREATIVE CUTTING AND COLOURING COURSE AT THE TONI&GUY ACADEMY, LONDON IS WHERE YOU WILL BE ABLE TO LEARN AND PERFECT YOUR SKILLS.

THE COURSE THE DVD THE BOOK TO STREAM

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11/10/2016 13:24

FOR MORE INFORMATION AND BOOKINGS PLEASE VISIT WWW.TONIANDGUY.COM OR CONTACT T : 44 (0) 20 7836 0606 E : COURSES@TONIANDGUY.CO.UK F : /TONIANDGUYLONDONACADEMY T : @TONIANDGUY_ ACAD I : @TONIANDGUYLONDONACADEMY

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11/10/2016 13:25

Iconic hair stylist and Most Wanted Session Stylist Legend Sam McKnight is breaking new ground for hairdressing with an exhibition of his work this autumn at Somerset House in London.

In an exclusive interview with Creative HEAD editor Amanda Nottage, he shares his journey, distilling four decades of work into one show and a gorgeous coffee table book 52

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Photography by Patrick Demarchelier ©The Condé Nast Publications Ltd

MCKNIGHT’S TALE

CREATIVE HEAD

20/10/2016 15:09

G CU ET ED T T H T G IN E E G E

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Q R R O T PE IP CL

E The new Super Motor Clipper from BaByliss PRO has a supercharged high-torque pivot motor for power and speed, Japanese steel blades for clean, precision cutting, and a sleek well balanced design for easy control; making it a match for all hair types and styles.

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20/06/2016 14:10

Pages from Hair by Sam McKnight, published by Rizzoli

#SamMcKnight

IT’S A BRIGHT Friday morning at London’s Somerset House and session styling legend Sam McKnight is holding his book Hair by Sam McKnight for the first time. It’s a tome of breath-taking beauty and helps you appreciate just why one of the UK’s most iconic exhibition spaces deems him worthy of his own show, also called Hair by Sam McKnight.

But how do you even begin? “First we edited out images that didn’t say ‘hair’ enough, so we got down from 40,000 images to 5,000 images in my living room – that was easy!” says Sam. “Then I had to start emotionally letting go of images and going through the process of remembering people that aren’t with us anymore. It was a slow process.

It was amazing and cathartic on one hand, and on the other really sad.” With that emotional process came surprises, too.

“There were so many moments where I looked and thought: ‘I’d completely forgotten that’, and then the memory opens up,” he says. “I still see many of the people in the book – Patrick Demarchelier, Cindy Crawford, and I see Kate Moss all the time. But some people I’ve had to contact for usage permission I’ve not spoken to in 30 years and I’ve received

SPEND THE NIGHT WITH SAM AND Sam McKnight is offering 60 Creative HEAD readers the chance to enjoy a private tour of his exhibition on Monday 14 November at London’s Somerset House… and he’ll be your tour guide!

Not only that, each lucky reader will receive a free Titanium Expression 25mm tong from BaByliss PRO. Visit creativeheadmag.com for all the details and to enter

lovely emails saying: ‘It’s so great to hear from you! Do you remember when we did this?’ It’s amazing.”

Then the question came of how best to present that work – publisher Rizzoli asked for a hair theme to sit alongside a more organic timeline. “This had to be a fashion book too, so it became almost a reference book of hair in fashion over the past 40 years,” says Sam. “It became obvious that my work is broad, so we had to accommodate lots of different elements.

God it was boring sometimes – looking at your own stuff. And some had to be prized from my hands! But I’m really proud that we did it ourselves.”

The book has some incredible written contributions – think former French Vogue editor Carine Roitfeld, while Karl Lagerfeld wrote the foreword. “When I saw the timeline in front of me – I had to have the pictures out, not on a computer screen – seeing it all, I do feel like I’ve achieved something,” admits Sam. He also identifies the importance of the exhibition to hairdressing on a wider scale. “I think it’s amazing that this is in a major gallery. That for the first time ever, our trade and our craft has been celebrated like this. And it’s important as an exhibition that the thought process and the ‘how we do it’ is addressed.”

Social media has illustrated that there’s a huge appetite for hair and beauty out there, and for the light to be shone on the backstage world – the timing of the book and exhibition is perfect. And Sam, a voracious user of Instagram, is aware that we’re all imagemakers now.

“I hope that young hair and make-up people coming away from this show thinking: ‘Oh my God’, because I’ve met some amazing people only because I am a hairdresser,” he adds.

“You don’t get to meet people and have that intimacy with any other trade. That is the bottom line.” We couldn’t agree more!

Hair by Sam McKnight is on display at Somerset House from 2 November to 12 March. The book, Hair by Sam McKnight, is published by Rizzoli, priced at £35.

CREATIVE HEAD

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LEADING THE WAY IN STYLING INNOVATION

BaByliss PRO have been dedicated to innovation in the field of hair styling for over 50 years.

From session to salon and beyond, our tools are used by stylists to set new trends, designing the styles today that will be the must-have looks of tomorrow. As industry leaders, our passion for new and innovative technology is key to the success of our products, with our Auto Curl Technology™ in the BaByliss PRO Perfect Curl receiving the prestigious Queen’s Award for Enterprise in Innovation this year.

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19/09/2016 16:27

LET’S TALK ABOUT TAX, BABY…

NOT A VERY SEXY SUBJECT, BUT AS THE GOVERNMENT PLANS TO MAKE TAX COLLECTION DIGITAL BY 2020, IT IS A SUBJECT THAT NEEDS ADDRESSING. WITHIN THE NEXT FOUR YEARS ALL BUSINESSES WILL BE EXPECTED TO UPDATE AND PAY THEIR CORPORATION TAX AND VAT ONLINE – BUT WILL IT MAKE SALON LIFE EASIER?

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#FutureProof

“I like that Iʼll know whatʼs going on all the way through the year, rather than just when my tax bill comes through.

Move with the times – change is good!”

“I usually do my tax return the day before the deadline, so I might panic four times a year instead!”

VICTORIA JOHNSON

KY WILSON

BY 2020 ALL BUSINESSES will be expected to update and pay their corporation tax and VAT online, doing away with the need for a yearly paper tax return. Government claims this will make life easier for small businesses by helping owners to stay on top of their tax affairs, so they are less likely to be caught out by unexpected tax bills.

It is also stating that this change will not mean businesses being forced to submit or pay four tax returns a year, as was originally feared (though some still believe this is the inevitable progression). But hair industry figures are less convinced.

“We’re worried about the increased administration for those who will have to do online updates themselves and what support will be provided for those whose businesses aren’t online,” says Hilary Hall, chief executive of the NHF. This is backed by figures from HMRC, which claims two in every five self-employed workers are either unable to use the internet or need help using government services online.

To find out more, we asked our Twitter followers to answer a short survey to find out how many salon owners knew about the plans to digitise tax and if they already used the online tax return system. A “Hand your tax and majority said they accounting over to the already did their people that know what tax returns online theyʼre doing. However, it’s but were unaware of HMRC’s plans. also a good excuse for Of those, 60 per accountants to charge more.” cent were worried PAULA GROCOCK about the extra

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administration and costs this could create. According to the NHF, about half of its members have an accountant or bookkeeper who will complete the updates online for them, but it doesn’t doubt that it will come with a cost.

“I’m not worried about our business as such, but it would undoubtedly incur more administration work from our accountants,” says Gary Hooker, co-owner of Hooker & Young. “Businesses that are not VAT registered, or that are on different VAT schemes, will find it a nightmare as this will have a cost to their business and also increase accountancy fees.”

As well as this extra charge, there is the fear of being fined for missing deadlines. Currently, fines of up to £100 are imposed for being a day late in filing.

The first steps of the change will be set in motion from next April, when businesses can voluntarily set up a digital HMRC account through which they will be able to submit returns digitally. Compulsory changes will begin from summer 2018.

HMRC believes that the coming changes will create a tax system that is more effective, more efficient and easier for taxpayers, but whether it achieves this for small business owners remains to be seen. Despite this, what salon owners can do in the interim is be prepared. HMRC has put together a series of videos and webinars explaining the changes and how they will work in practice.

To find out more, visit HMRC making tax digital resources at http://bit.ly/2bwgBp6 and http://bit.ly/1I6p67T and government guidance for small businesses at http://bit.ly/2bx8cHG SEE MORE For more real business support, book your tickets for Salon Smart 2017! See page 42

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MODERN MAN CAVE

PARTNER WITH AVEDA AND JOIN A VISIONARY BRAND DEDICATED TO BUILDING A FUTURE FOR YOUR SALON, AS THESE BARBERS FOUND OUT… OUR RECENT online barbershop makeover competition in collaboration with Aveda made it very clear that grooming is on the up. Barbers entered in their droves for the chance to win a renovation for their barbershop and partner with Aveda, as they know that nowadays men want an experience. They want to feel taken care of in an incredible environment – and they are willing to pay for it.

Aveda is devoted to making your men’s business grow.

Already responsible for creating successful barbershop popups in London, Aveda knows what men want. Join with the

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brand and you’ll discover the successful Aveda barbershop model and how focusing on the experience can help you grow transactions, loyalty and retail sales.

A holistic haircare brand, Aveda can give your salon the opportunity to offer male guests a truly unforgettable experience that is more than just a haircut – a remarkable selling point few others can offer. And let’s not forget the feel-good factor of partnering with Aveda. Aveda cares for the world, from the products it makes to the ways in which it gives back to society.

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CR EATIV E HE AD AD VE RT OR IAL

Mr Dun

WHY BARBERS LOVE AVEDA “Aveda offers fantastic support for my business, it brings me customers and I love feeling part of something bigger than our own salon. I’ve never owned a barbershop before so it was great to get Aveda’s expertise and its design team has really helped turned my ideas into a functional space.

It’s a male environment where guys can get a quality cut, products and service.”

ANTONY YOUNG, MOKO “Working with Aveda gives me the opportunity to showcase my work live on stage. I love doing shows such as Aveda Master Jam as it’s a way of communicating new men’s trends to stylists across the world. Not only that, the Aveda team is amazing – it’s like working with a family.”

ZAC FENNELL, ARTIZAN

“Aveda’s barber training and business model toolkit really helps us leverage a strong business, as well as creative space.

The feedback from our male guests has been fantastic. They love the masculine packaging and aromas of Aveda Men” JAMES DUN, MR DUN

“We always knew we wanted to work with an ethical brand that supports our business.

Aveda has fantastic connections, inspirational and outside-of-the-box ideas for our salon space and how to offer a luxurious, professional service. The Aveda experience is why we retain our male clients.”

SCOTT MILLER, BAUHAUS

To find out how you could become a partner with Aveda, call 0370 192 5650 or visit aveda.co.uk/grow 65

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BUBBLE/FLASH

20/10/2016 12:29

CITY LIFE THE BRIGHT LIGHTS OF THE BIG CITY HAVE LONG HELD US IN THEIR THRALL, BUT OUR HAIR HASN’T ALWAYS THANKED US. HELP IT OUT WITH BUMBLE AND BUMBLE’S TWO NEW STYLERS – PART OF THE HAIRDRESSER’S INVISIBLE OIL LINE

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CR EATIV E HE AD AD VE RT OR IAL

AS WE GO about our day we often forget the toll pollution puts on our hair. We might love a bustling, metropolitan lifestyle, but our hair doesn’t. And when the weather turns colder, the double whammy of crisp air and indoor heating results in coarse, dry hair.

But what if you could change this? What if you could transform your client’s dry hair into soft, shiny and manageable locks?

Hairdresser’s Invisible Oil (HIO) by Bumble and bumble already has a loyal following but the range’s two new additions – Balm-to-Oil Pre-Shampoo Masque and UV Protective Dry Oil Finishing Spray – promise to hydrate hair for those who need a dose of softness.

Formulated with HIO’s six signature oils – coconut, argan, macadamia nut, almond, safflower seed and grape seed – the Balm-toOil Pre-Shampoo Masque and UV Protective Dry Oil Finishing Spray help soften, silken, tame, de-frizz, detangle and protect dry hair. And as you’d expect, they’re free of sulphates, phthalates, parabens and

mineral oils, preferring to simply concentrate on moisturising dry hair to make it manageable again.

Hair tends to absorb more moisture when dry, which is why the Pre-Shampoo Masque has been designed to be used on dry hair before it’s washed, enabling the concentrated treatment to melt in the palm of your hand before the six moisturising oils are released onto parched strands.

After washing and blow-drying the hair, the Dry Oil Finishing Spray will add an instant radiance boost to styled hair. It promises to tame, de-frizz and add a shiny, soft finish – it’s the ideal pick-me-up to replenish moisture and shine throughout the day, and the ultra-lightweight formula won’t weigh hair down. So the next time your client bemoans their dry hair, you know what to do.

Make dry hair history with Bumble and bumble. To join the Bb. Salon Network, call 07747 648 935 or visit bumbleandbumble.co.uk CREATIVE HEAD

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all the way

all-important Staff, clients and that to make your w retail stand – here’s ho al and have ic salon experience mag r Christmas fo t your tills ringing ou

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Image courtesy of Revlon Professional

WHEN IT COMES to making the festive period run smoothly, it all begins with planning. “To avoid your team rushing and feeling pressured to get work completed, plann in advance and work out the capability of your team,” says Hayley Gibson-Forbes, director at SJ Forbes salon. “Bear in mind some employees may have engagements outside of work, and so won’t always be able to stay late.”

Christine Blades, salon owner at Saks Hair ChesterLe-Street and Saks Hair Whitley Bay, believes this preparation should be combined with treats for staff who are at their busiest. “We have a pre-Christmas hotel spa day so we’re refreshed and ready for the madness that is December,” she says.

Louise Howard-Long, owner of Architect Hair, agrees that careful planning is key: “Don’t overbook, ever!

It lowers standards and demotivates the team. An overworked stylist will not produce good work.”

When things are really hectic, Mark Mountney, owner of Zoology and Zoology Colour Lab in Wanstead, believes it’s important to make sure staff know there’s some fun to be had too. “Everyone loves Christmas but when they are constantly on their feet in the run up to it, the team can get a bit overwhelmed. To give them something to look forward to, I make sure we always have an incredible staff Christmas party planned.”

Even if you’re open right up until the day, it’s important you keep the Christmas spirit going. “We all wear fancy dress on Christmas Eve, to create a fun and festive atmosphere,” says Steven Goldsworthy, founder of Goldsworthy’s salon group. “Once the salon is closed, staff stay on to celebrate with a glass of bubbly and open presents from each other. Christmas Eve is always one of the best days in the salon!”

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Volume just got Mega NEW

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#Christmas

Happy staff members mean happy clients, but you will still need to really pamper your guests, who will be looking for an extra special experience during this time of year.

“Our salons are all beautifully dressed to create a true festive feel – like little winter wonderlands!” says John Fallows, director of Unique Salons. “We work hard to ensure clients have a relaxing time – for example we always introduce a new drinks menu at Christmas that includes mulled wine and an indulgent hot chocolate.”

“We send out Christmas cards with our festive menu and opening hours, which are extended to suit our clients,” says Hayley Gibson-Forbes of SJ Forbes. “You can turn your salon into a sanctuary from the Christmas rush so frazzled shoppers can enjoy a little ‘me time.’”

“If clients are short on time, we have express treatments which can be done in a lunch break to encourage them to squeeze in an appointment before an after-work party,” adds Julia Gaudio, director at Elajé Hair & Beauty.

So what salon services are clients looking for over the festive season? “Hair-ups become very popular, often with additional pieces and extensions,” explains Katie Katon, managing director of 2016 Most Wanted Best Local Salon, George’s in Leicester. “A little hair lesson goes a long way, as clients generally have more than one party to go to but can’t always get back into the salon for another ’do, so teaching them how they can change their look is always a winner.

“And not only that, clients always become more confident at Christmas – hair chalks, coloured extensions and glitter sprays are always good!”

This is the best time of the year to send clients home with treats for themselves and their loved ones. “Mini products are very popular as stocking fillers, and our Christmas box sets fly off the shelves,” says Vicky Panting, salon manager at Outcast Hair salon. “We designate an area in the salon to display these gifts separately to our other retail products – we also have them in our windows and at all styling stations.”

“We do our own product packages,” says Gary Taylor, owner and director at Edward & Co. “Instead of it being a set product range, we let clients tailor their own Christmas package so that it’s personalised for the recipient. We also do really well with our gift vouchers at Christmas – they make the perfect stocking filler!”

“Our retail figures increase dramatically and can almost quadruple during the weeks of December,” says Steve Rowbottom, director of Westrow salon group. “We offer complimentary styling or heat protection products as a gift with the purchase of styling irons and tongs. Alongside this we offer a buy-two-get-one-free on all products, which are then beautifully wrapped to make brilliant gifts.”

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Candy Cane S A LO N E L I T E

CHRISTMAS LIMITED EDITION

TO RETAIL TANGLE TEEZER IN YOUR SALON PLEASE CALL 020 7274 6128 OR EMAIL SALES@TANGLETEEZER.COM

A salon

essential.

Perfect for detangling wet & dry hair. Two tier teeth remove knots and smooth.

The perfect take-out gift for your clients.

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e l g n i j s l l i t r u Make yo

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CH_nov.Decissue.ZALON.06.10.16..pdf

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16:46:38

C

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Available in single use and Salon Size (5 applications), from your local wholesaler.

www.zalonlondon.com Zalon Colour Remover, distributed worldwide by Hair Tools Ltd

Watch the video:

SEIZE YOUR FUTURE

TO SUCCEED IN THE HAIRDRESSING INDUSTRY YOU NEED TO GRAB EVERY OPPORTUNITY THAT COMES YOUR WAY, SO MAKE A START WITH TIGI INSPIRATIONAL YOUTH IT’S HARDER THAN EVER to get ahead in hairdressing – to truly stand out you need drive and ambition. TIGI knows talent when it sees it and the brand is dedicated to nurturing future stars with its TIGI Inspirational Youth programme.

Twelve years ago, TIGI international artistic director Anthony Mascolo had the idea of creating an educational programme to find up-and-coming new hairdressing talent and train them to be the legends of tomorrow.

“When I was a young hairdresser I was lucky enough to be given amazing opportunities by my brothers,” says Anthony. “With their support I had incredible experiences and learnt from the best and with the best. That enabled me to reach the position I’m in today. That’s why I formed TIGI Inspirational Youth – I decided it was important to give today’s young hairdressers the opportunity to progress.”

If you are selected to join the team you’ll enjoy moneycan’t-buy experiences such as the five-day bootcamp SEE IT! Discover the TIGI Inspirational Youth 2016 collection at TIGI’s Bed Head Studio at creativeheadmag.com in London that the present

team recently enjoyed. The intensive training programme included cut and colour training, presentation skills with show director Mike Esa, instruction on model casting with casting director Annette Russell, session training with session director Maria Kovacs and a photoshoot with fashion stylist Jiv D and photographer Alex Barron-Hough. The culmination of TIGI Inspirational Youth is a live hair show, which this year will be held at the Café de Paris in London.

If you or one of your staff members would like the chance to join and gain unique opportunities and sharpen your skills, then look out early next year when TIGI starts its search for the 2017 team. All potential team members are required to submit a short video and a written introduction about themselves. A short list of young hairdressers is then invited to the TIGI European Academy in London where they will each create a cut and colour inspired by a TIGI collection. They then present their finished looks to a panel of judges led by Anthony Mascolo, which will make the final team selection. Success, stardom and a step up in the hairdressing industry starts with TIGI Inspirational Youth.

Follow your dreams with TIGI Inspirational Youth, visit uk.tigiprofessional.com/tigi-inspirational-youth

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CR EATIV E HE AD AD VE RT OR IAL

KEEP YOUR EYES G ITS PEELED! FOLLOWIN , UK E TH IN S ES SUCC YOUTH TIGI INSPIRATIONAL IN THE US NOW TAKES PLACE PLANS AN AND GERMANY, D OUT LL RO TO E AC PL ARE IN THE THE PROGRAMME IN LIA RA ST AU D AN ST EA FAR NEXT YEAR

“Being part of TIGI Inspirational Youth gave me the confidence to move my career forwards and helped me achieve my goals, enabling me to open my first salon and build my own team” LES JONES, INIZIO HAIR

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#Teamwork

BEST SALON TEAM

THIS TEAM’S A DREAM!

JOE CAUSIER, SALON MANAGER AT MALCOLM MURPHY HAIR IN LEICESTER, REVEALS WHAT MAKES HIS CREW THE MOST WANTED BEST SALON TEAM FOR 2016!

WHAT MAKES THE Best Salon Team? Well, in the eyes of the Most Wanted judges, it comprises a dazzling dozen who between them have racked up 16 award nominations in five years (in 2014 salon manager Joe Causer won It List Entrepreneur and the salon scooped Best Local Salon). They’ve worked with style and beauty brands on advertising campaigns, and some have worked backstage at London and Paris Fashion Week. First stop Leicester; tomorrow, the world!

Joe and owner Malcolm appreciate we spend the majority of our time at work with our colleagues and so it’s vital to build a strong, unified and ultimately happy team. But last year, Joe felt that there was a lack of communication between stylists and assistants and, as the team expanded, the dynamics were perpetually shifting.

The answer? SCREAMING! But in a good way…

“We believe being able to let your hair down with the team is a vital part of running a successful business,” says Joe. They went to Xtreme Scream Park, a local theme park with six live action horror mazes! “As we screamed, we laughed and held onto each other for dear life,” says Joe. “It was fantastic, it brought us closer, and new friendships developed.”

From scares to a 24-hour hairdressing marathon to raise money for Hope

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Against Cancer, job satisfaction plays a big role at Malcolm Murphy Hair, providing staff with a sense that what the team is doing really matters. PR is a team initiative, too, and staff are encouraged to snap Wall of Fame photos of clients tagged with #malcolmmurphyhair to pull in on a live timeline on the salon’s website.

As the salon celebrated its fifth birthday, everything went up a gear as charity endeavours got arty (painting murals on the kennels at partner charity Leicester Animal Aid) and the first in-salon Malcolm Murphy Hair Event took place. At the event the team turned event planners to help get media coverage, raise consumer awareness and build more lucrative links to local businesses. “There was a lot to consider,” admits Joe. “It wouldn’t have been a success without the contribution from each team member.”

Little things can also have a big impact, such as inspiration evenings where stylists can showcase their skills, and in-salon education with partner brands such as Cloud Nine and L’Oréal Professionnel. There’s also the ‘Buddy System’, set up to help apprentices learn more from stylists, switching buddies every six weeks.

“Putting the Most Wanted entry together was a great experience,” explains Joe. “I already knew it, but it made me realise even more just how lucky I am to have a dynamic and talented team. Winning feels like a reward for every team member for their hardwork.” Well said, Mr Causier.

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GO ONLINE and meet the Most Wanted Award-winning Malcolm Murphy team! Visit creativeheadmag.com

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B L E A C H E D MINIMAL WITH A NOD TO THE ’90S, TREVOR SORBIE ART TEAM 2 FADE OUTS THE NOISE TO PRESENT A CLEAN CAPSULE COLLECTION PHOTOGRAPHY BY DAVIDE SOMETTI CREATIVE HEAD

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HAIR Trevor Sorbie Art Team 2: Kris Barnes, David Spinelli, Ben Bradley, Sarah Begley, Tom Arnett, Pete Bird, Bella Chouhan, Davide Pepa. MAKE-UP Philippa Miles. STYLING Trevor Sorbie Art Team 2

In-Flux

Scene The UK winners with Goldwell’s Mark Giannandrea

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

IN THE round

THERE WAS A noticeable frisson of excitement when Stockholm was revealed at the host city for Goldwell’s incredible Global Zoom event back in 2015 – it felt like a fresh, stylish choice… and boy, did it deliver! The centre point of the event is the Color Zoom Challenge, bringing together 94 finalists from 37 countries to compete across three categories using Goldwell’s D!SRUPT collection as inspiration. Held at Stockholm’s Ericsson Globe arena – which also hosted this year’s Eurovision final – the show celebrated all that’s Swedish before kicking off the Color Zoom Challenge final with the traditional Parade of Nations. Gold was won by Russia in the New Talent category, Australia in the Creative category and the USA in the Partner category. The UK’s Georgia Wild from Iconic Hairdressing scooped the New Talent Silver, while Sarah Hodge’s Abby Whittaker represented the UK in the Partner category and Charlotte Boyle from Gloss Hairdressing flew the flag in the Creative category. The audience was also treated to the reveal of the 2017 Color Zoom Collection In-Flux – created in part by the UK’s Natalie Cara Jones from Nicola Smyth Award-Winning Hair. The reveal also featured the talents of Lisa Whiteman from Webster Whiteman and Neil Barton from Neil Barton Hairdressing. And for next year? Barcelona was unveiled as the host city for Global Zoom, to the delight of the 3,000-strong crowd!

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Color Zoom ’17 winners

Goldwell president Cory Couts CREATIVE HEAD

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Jay Mahmood

wonderful everyday BRINGING 3,000 HAIRDRESSERS together from around the globe is always a good excuse for a party, but as well as the jaw-dropping evening festivities Goldwell laid on there was plenty of creative and business inspiration, and even a press trip to the ABBA Museum! There were sneaky peeks at innovations such as the new-look StyleSign and Dualsenses ranges from Goldwell, and a relaunch for KMS. On stage, Goldwell ambassador Shane Bennett brought his award-winning team out to showcase their skills, while the UK’s Sam Burnett from Hare&Bone also took to the stage as part of the KMS Global Style Council. The Color Zoom ’17 Creative Team, including the UK’s Natalie Cara Jones, gave an in depth look at the 2017 collection, In-Flux, while global artistic ambassador Jay Mahmood showcased some of the most fashion-forward designs from Goldwell. Everything was beautifully rounded off with a farewell party at Café Opera, an architectural stunner with a variety of dance and karaoke rooms. Tack, Stockholm!

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Sam Burnett

THE

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KMS Style Council Shane Bennett CREATIVE HEAD

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“THERE ARE TWO sides to Aveda,” explained Aveda’s creative genius Antoinette Beenders ahead of Master Jam 2016. “It’s like yin and yang – the fashion, creative side and the environmentallyconscious side – and they work in harmony. This show is about celebrating that.” As well as a celebration, it was an evening of firsts for the brand, as Aveda salon owners and stylists from across the globe gathered at Palazzo del Ghiaccio in Milan. Creative presentations opened with the brand’s Italian artistic team, whose ‘Catwalk for Water’ show combined up-cycled ball gowns with minimalist up-dos. After a series of looks based on the theme of love for people, hair and the planet from the Canadian team, new colouring technique ‘eclipting’ made its debut on the Master Jam stage, with demonstrations from European technical hair specialist, Jo McKay, and guest artist Bruno Elorrioroz. Attendees also enjoyed live barbering, with the UK’s Stel Nicolaou and his Master Barber team producing three grooming looks, before Global Fashionista Photographic Competition 2015 winner Nadina Thelen showed off a series of grunge infused styles. The night concluded with Svetlana Kononova of Russia walking away with the 2016 title.

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Aveda Canada

Stel Nicolau

Style and SUBSTANCE

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Nadina Thelen Aveda Italy

Jo McKay

Eclipting CREATIVE HEAD

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Club Chique

Club

BOWL CUTS, fringes and frizz-free wave definition – Antoinette Beenders took the Master Jam audience back to the ’90s with her Club Chique collection.

Inspired by Linda Evangelista’s era-defining crop and the jacket-clad supermodels of the decade, Antoinette described the monochrome collection as an opportunity for her to do something different from her usual avant-garde experiments. “I wanted to create something beautiful… consumer-friendly, while challenging myself as a hairdresser to step outside of my box,” she told the audience. The looks were given a contemporary edge with the use of a new, as-yet-unnamed texturising product, which is due to join the Aveda styling range in 2017. Texture was also a major part of Antoinette’s second presentation, Cheeky Pop, where tulle skirts mimicked the unified swish and sway of the models’ sleek roots and voluminous crimped ends. A playful blend of Pop Art, anime references and bubbly ’60s psychedelia, it provided a colourful end to the night’s proceedings.

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Antoinette Beenders

SHOWCASE

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Cheeky Pop CREATIVE HEAD

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Sanrizz Saco

Robert Cromeans

Hajas

Anne Veck

Fehringer

TIGI

Robert Masciave Sassoon

OUT OF THIS

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And the winners are…

CUT & COLOUR Pino Troncone, Italy MEN’S Lin Yi Siou, Taiwan AVANT GARDE Amanda Whittome, Ireland

The winners

THE NOW LEGENDARY annual Alternative Hair Show chose ‘Odyssey’ as its theme for 2016, and delivered the usual fusion of avant-garde inspiration and intergalactic outside-of-the-box thinking: who expected to see R2-D2 and Yoda? It’s a truly international affair, with plenty of jawdropping moments all presented at the Royal Albert Hall.

First up were the International Visionary Awards, with a trio of winners revealed, before the impressive line up of shows took to the stage. Paul Mitchell’s Robert Cromeans went all bright and neon, while Sassoon paid tribute to David Bowie. From the UK and Ireland there were shows from Saco, Mahogany, Anne Veck, Altamoda and Robert Masciave, while TIGI put on a masterful display of colour.

The climax is always the handover of the all-important cheque – this year, an incredible £190,319.50 was raised for the Fighting Leukaemia charity.

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Natasha Pearson Nick Irwin

Nine Zero One

Daniel Rymer Kevin Ryan

Andrew Dale

TOGETHER

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Narad Kutowaroo

Matt Stark

THE BI-ANNUAL Global Session event from Unite is one of the warmest communities of hairdressers you’ll find on the planet – and that’s not just because it’s hosted in the brand’s hometown of San Diego!

Some 1,200 stylists from across the world congregated at the historic Balboa Theatre to enjoy two days of stage shows, before getting hands on in seminars and business sessions. Representing the UK was session stylist Narad Kutowaroo (who impressed with pastel dreads applied using a luggage clip), Natasha Pearson illustrating exception editorial and avant-garde work, and some top level barbering from Matt Stark and Daniel Rymer. Kevin Ryan created a live photoshoot on stage with photographer Roberto Aguilar, while creative director Gary Baker helped unveil the Evolution cutting collection, a first for Unite. Los Angeles salon and Instagram sensation Nine Zero One was a huge hit with its high octane show, as was show closer Nick Irwin in his inaugural Unite event. Oh, and founder Andrew Dale revealed the launch of Doggy Poo (a canine shampoo of course!) that sees Unite raising funds for pet charity San Diego Humane Society. Inspiring and heartwarming – that’s Unite in a nutshell!

Gary Baker

forever

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Aimee Morris

A 20TH BIRTHDAY is certainly something to celebrate, and British brand Affinage did it in style! It welcomed guests to London for a three-day festival showcasing the talents of its special guest artists and global ambassadors, Andrew Barton and Tracey Devine-Smith, alongside masterclass seminars and a bit of evening entertainment. To get everyone in the mood, a ’90s themed fancy dress party kicked off the shenanigans before a Tracey Devine-Smith catwalk show. We also discovered the inaugural Affinage Global Colour Award winner, Aimee Morris from Zoology. Day two saw masterclasses headed up by guest artists Desmond Murray and Michael and Denise Bredtmann, and a headline session with Andrew Barton. It all resulted in a climactic show – Affinage International Presents – which showcased the best from stylists from across the globe.

Tracey Devine-Smith

SHIFTERS

Desmond Murray

Founder Eric Bailey with event host Jeff Brazier

Shape

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FAI R PAY

We fight for you on key issues that affect our industry to get your voice heard • Apprentices • Business rates • National Minimum Wage • National Living Wage • Employment law • European directives • Chair renting • State registration • VAT • Auto-enrolment for pensions

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The #MW16 winnin g moment!

Waking up with director Katie

Our #MW IT trophy says hello to the Oadby salon!

In the

All ready for Most Wanted 2016 in London

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Buckled up and off to meet all the people who made me possible

Katie Katon from Most Wanted Best Local Salon George’s Hairdressing in Leicester takes her trophy around town SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

On the phones with the appointment line tea m

Mo vie night with Coli n and Renée

Having fun at our Big Hair Do Our #MWIT art – love it!

Come on you Foxes!

At Leicest er's King Power Stadiu m 94

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Ou r tu rn to break th e int ern et CREATIVE HEAD

18/10/2016 16:37

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