Creative HEAD Ireland May/June 2021

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MAY/JUNE 2021 CREATIVEHEADMAG.COM

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MEET THE H G U O R H BREAKT N A L P X O DET S T N E I L C R YOU E V O L L L I W

22/04/2021 09:52

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Hidden depths L’Oréal Professionnel Paris scientists in collaboration with Ionnania University in Greece, spent seven years researching the issue. These are the findings you need to know: METAL – SPECIFICALLY COPPER – CAN HAVE A NEGATIVE IMPACT ON COLOUR RESULTS METALS INSIDE THE HAIR FIBRE POSE THE GREATEST RISK Q: Why is copper a problem?

A: When you add an oxidant to the hair during the colour process, the excess copper that may have accumulated over time inside the hair fibre can interact with it and cause mini reactions to occur, which can lead to an unreliable colour uptake and hair breakage. And because it’s within the fibre, there’s no way to tell what exactly is inside the hair until you colour it.

Q: What’s the solution?

A: The joint research between L’Oréal Professionnel Paris and Ioannina University scientists sought to find a magic bullet that could help neutralise these harmful effects. It took seven years and the combined talents of numerous scientists and hairdressers… but they found something remarkable!

Glicoamine, a molecule small enough to penetrate inside the hair fibre, to help neutralise excess copper.

This ingredient is the heart of Metal Detox, a new professional range.

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Metal Detox: your secret weapon Glicoamine is the key ingredient in Metal Detox from L’Oréal Professionnel Paris. It's a molecule capable of targeting and neutralising excess copper found inside the hair

What is it about Glicoamine that makes this special molecule such a game-changer? Glicoamine is a chelating agent, like many other detoxifying ingredients but the biggest difference is that it is small enough to actually penetrate the hair fibre and target excess copper within.

Once inside, it finds and attaches itself to metals, effectively neutralising them.

Metal particle

Glicoamine molecule

“Thanks to our collaboration with Ioannina University, we identified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralise metal inside the fibre. Fibre integrity is preserved, colour is mastered, and the oxidant gets to fully do its job” Charlotte Feltin, L’Oréal Haircare Laboratories

Metal deactivated by Glicoamine molecules

It’s very clever stuff and offers a huge breakthrough for both colourists and stylists. Without having to worry about hidden metals in hair challenging its structural integrity, you can go ahead and do what you do best: create incredible professional results to wow your clients, without them fearing damage from colour.

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21/04/2021 15:30

*Instrumental Test. Pre-treatment, colour, shampoo and mask on bleached hair. **Combing test. Pre-treatment, shampoo and mask versus classic shampoo on bleached hair ***Pre-treatment and shampoo patents granted in UK, mask patent granted in France, USA, Brazil, China, Japan and Mexico

Every rescue needs an all-conquering hero… so enter Metal Detox Professional Pre-Treatment Spray from L’Oréal Professionnel Paris.

The Pre-Treatment is a patented technology with Glicoamine and the formula helps neutralise excess copper in the hair

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Seize the spray

It’s instant – no need to build additional time into a service

Contains 10 per cent Glicoamine to help neutralise excess copper

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Reliable colour results on hair with excess copper*

Up to 87 per cent less breakage**

Patented innovation***

22/04/2021 16:20

Keep talking

Some clients are scared colour will damage their hair. But with the help of Metal Detox from L’Oréal Professionnel Paris, a canny conversation and a quick spray before applying colour, you can soothe their concerns and tempt more new clients into the transformative world of colour…

Years of client consultations will have taught you that lots of clients love the idea of a swishy new colour, but are absolutely terrified of the damage it might do to their hair – a major roadblock to your colour business.

Now, thanks to extensive research into client habits by L’Oréal Professionnel Paris, we’ve got a clear image of the obstacles stylists face. Almost half of those surveyed (45 per cent) felt that their hair was ‘damaged’.* So it makes sense that clients are seeking help to offset this damage – 15 per cent of consumers included ‘repair damaged hair’ in the top five benefits they want to achieve, rising to 18 per cent for pro/salon brand users.* And what of the people who avoid colour services? The fear of damage is more than enough to scare them off colouring their hair – 18 per cent stated they don’t colour because they felt it damaged their hair.** So, now’s the time to talk about innovation and the quick service that can change their perception… and the colour you could see as a result. Thanks to Metal Detox from L’Oréal Professionnel Paris, you’re now able to meet concerns head-on, and show your clients that colour doesn’t need to be damaging. It’s a new conversation, a new opportunity to win over even more clients to professional colour, and boost your services and your bill along the way!

We know that clients aren’t afraid to pay for the services they see a real difference from – L’Oréal Professionnel Paris’ research showed that 51 per cent of salon goers had opted for a treatment in the past 12 months.** Once they see what adding Metal Detox can do to their colour results they won’t want to switch back!

Adding Metal Detox to colour services means more profit per colour client, which means growth and increased profits for the team. You could charge an additional fee for a pre-colour treatment that takes no extra time, but makes a big impact on your colour finish, and your clients’ hair happiness. That’s worth talking about, right?

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“Metal Detox is going to change the game, giving us control and confidence.

It’s a great talking point for clients, and to educate them and showcase our professional expertise” Grace Dalgleish, Brooks & Brooks

Up to

87%

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Detox your menu In three simple steps the Metal Detox line-up slots perfectly into your existing colour services

STEP ONE

*Haircare U&A (March 2020) – female haircare users 16+; total sample = 5093 **Salon Tracker (May 2020), females aged 16+; total sample = 1017 **Combing test. Pre-treatment, shampoo and mask versus classic shampoo on bleached hair

The Professional Pre-Treatment Spray penetrates the hair shaft to help neutralise any excess copper build-up that hides within. Spray on dry hair from tip to root in consecutive sections, focusing on the lengths. Let the product air dry while preparing your colour, balayage or lightening mixture. Then continue with your colour service as normal.

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Testing, testing…

Access diagnostic tools on the Style My Hair Pro app with questions about texture, water quality, previous treatments and more to help you assess the levels of metal in the hair that might be present.

STEP TWO

Gently cleanses the hair after the service. Apply evenly on wet hair, lather and rinse. Can be used once or twice, just like any other shampoo.

STEP THREE

Help protect the fibre from further particle deposits with the Metal Detox Mask. Ideal for medium to thick sensitised hair. It also allows for soft-feeling hair and boosts the overall glossy shine. Apply evenly to clean, towel-dried hair for up to 15 minutes and rinse thoroughly.

The range has already been tested on more than 1,000 clients and has earned glowing reviews. With no impact to lift and a better uptake of colour, hair is intensely shiny and healthy-looking. But don’t just take our word for it…

21/04/2021 15:32

Only in the hands of the professionals The future of hair colour comes not in a bowl, but in a spray bottle.

L’Oréal Professionnel Paris asked top colourists what they thought of its latest innovation in colour, and the excitement was off the scale…

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“Innovation always excites me, but being able to take this into the salon and see the massive difference it will make on clients’ hair is probably one of the most exciting things to come into the salon in the past 10 to 15 years. Metal Detox will totally revolutionise the way that we colour hair in the salon. It really creates the perfect foundation for beautiful, long-lasting colour.”

Adam Reed, Adam Reed London

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INNOVATION THAT EXCITES

LEAD WITH EXPERTISE “Clients are more and more aware of the effect of products on their hair. They will be impressed by the scientific research behind the product, as well as the results they will get. I have been fortunate enough to visit the Paris labs before, to see first-hand the research and scientific approach. I believe in the product and so will my clients.”

Guy Kremer, Guy Kremer Salon

BREAK NEW GROUND “This new tech allows us to express ourselves artistically in the industry. There’s always been a fine line between creating amazing colour but not damaging hair – now our amazing ideas can be brought to life with Metal Detox.”

Giuseppe Stelitano, Trevor Sorbie

REVENUE REVELATION “I think my clients will be so excited to try this, they are always on the lookout for the next big thing, and Metal Detox is just that. It gives improved condition, shine and results. Fundamentally, it’s going to change the way I colour hair, knowing that I can go in and create the look I want and guarantee the results for my clients.”

Anna Short, Daniel Galvin salons

Detox your clients’ damage fears and improve every colour you create – isn’t that worth a conversation?

Discover what you can achieve with Metal Detox from L’Oréal Professionnel Paris. Visit lorealprofessionnel.co.uk or lorealaccess.com. Call 0800 030 4034 (UK) or 1800 535 616 (Ireland) for more information @lorealpro and @lorealpro_education_uki #metaldetox #lorealprouk #lorealproire

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21/04/2021 15:34

RUN LE HAIR SHOW RUN LE HAIR SHOW RUN LE HAIR SHOW RUN LE HAIR SHOW RUN LE HAIR

On air: an artistic celebration

Tune in on 16 May to see how L'Oréal Professionnel Paris aims to inspire hairdressers around the world Everyone remembers the ones who break the mould – which is exactly what L’Oréal Professionnel Paris is looking to do with Run Le Hair Show.

The innovative, 100 per cent digital show is part-web series, part-talk show, and celebrates the role and cultural impact of Hair Pros across the world. It’s designed to reinvent the way hair professionals connect and is the latest initiative at the heart of L’Oréal Professionnel Paris’ mission to support stylists, as they have done for more than 110 years.

The past year has highlighted the importance of hair experts in society, and Run Le Hair Show aims to unite the global hair community, upskilling and inspiring through a series of digital broadcasts.

Each episode will feature seven segments to spotlight all corners of the industry: La Masterclass: Technical classes in colour, lightening, cut and style, led by the industry’s boldest and brightest.

Tête-à-tête: Intimate interviews with legendary hair pros.

Pro Secrets: Expert tips and tricks from members of the international hair community.

La Revue: Skilled trend analysis, from street style to the runway to the salon chair.

Le Lab: Cutting-edge hair science from hair fibre to product formula.

Road to Le Style & Colour Trophy: Following the evolution of L’Oréal Professionnel Paris’ worldwide pro hair competition, culminating in a global finale.

Stand for Pros: Highlighting inspiring positive actions, from salon sustainability to the health and wellbeing of all.

Three hosts will light up the stage in the first broadcast: Charlie le Mindu, hair designer; Min Kim, colour specialist; and Peggy Frey, fashion and trends journalist. Together, they will link the segments, providing crossindustry insights on each subject.

The first Run Le Hair Show episode, ‘La Première’, will air on 16 May. It’s completely free to tune into on YouTube. La Masterclass will showcase an extreme lightening transformation led by host Charlie le Mindu, demonstrate trends from the global hairdressing community, and take a deep-dive into L’Oréal Professionnel Paris’ latest haircare innovation, Metal Detox.

Watch this space for more details on further inspiring episodes throughout 2021!

Never miss an episode – subscribe to the L’Oréal Professionnel Paris YouTube channel for all Run Le Hair Show alerts.

Follow @lorealpro on Instagram to stay up-to-date with all the latest Run Le Hair Show news

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21/04/2021 15:34

There’s something in the water Sometimes even the best colourists, working on the healthiest hair, can get colour results that make them go ‘hmm’. There’s something beneath the surface… and L’Oréal Professionnel Paris has the answer

How often does a client sit in your chair and offload about the state of their hair… and their suspicions that it’s water that’s at least partly to blame?

Yup, it’s known and understood by colourists and clients alike that our water can contain microscopic elements that have an impact on our hair. Everything from a surplus of minerals to calcium deposits and chlorine can have an effect, such as making colour fade faster, and making hair look and feel dry.

But what can we do about it? This build-up has been accepted for years as something you have to just deal with.

What if it didn’t have to be this way? After years of feedback from colourists and stylists and discussions about colour results not matching expectations, L’Oréal Professionnel Paris decided to investigate further. Just how prevalent and damaging is the effect of the water we’re using on our hair? Is there something else going on that’s impacting the

services you offer? The hunch proved to be correct – there was something else indeed… As well as mineral deposits, our water can contain metals due to pipeline erosion, wherever we may live. While this doesn’t pose a problem for people’s health, the research showed excess copper can leave hair more prone to breakage when bleaching or colouring.

So L’Oréal Professionnel Paris got talking to consumers across the globe, conducting an international study to investigate the levels of metal in hair – and the results were astonishing. It found women all over the world with excessive levels of metals in their hair. The levels vary, depending on the water quality where we live and on hair porosity, but the problem is common. No matter the hair type or texture, no matter the hair habits of the women, the problem kept cropping up. The very nature of hair means it acts like a sponge, so wash after wash, metal particles can accumulate both on and inside the hair fibre.

“We know metals are a problem when colouring hair, and we’ve known it for a long time. On some clients you can see it – you can see a metallic tinge, a green cast and dull texture of cuticles.”

Chris Williams, RUSH Salons

“My clientele love new innovation and new technology, so they will love to hear about this” Claire Chell, The Francesco Group

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21/04/2021 15:29

CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

EXCLUSIVE

Inspired by the 1970s American collegiate experience, ‘University Year Book’ by Bert de Zeeuw pays tribute to the distinct teen styling found in end of year tomes

Better your blonding skills with Blonde Unlocked, in association with L’Oréal Professionnel Paris, Redken, Matrix and Kérastase

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Make the commitment to your bridal business with the next installment in our SELF/STYLED Sundays series – sign up now!

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It’s back and it’s BIG! Build your business stronger than ever with Salon Smart LIVE’s mix of frontline stories and expert advice

@creativeheadmag

22/04/2021 16:13

Editor’s letter

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THE IRISH HAVE always known that green is good, but now more than ever it’s precious, too. A survey taken by market researchers Behaviour & Attitudes this year found 70 per cent of us are very concerned about our environment (ABC1s and Dublin residents were the most worried), with the vast majority saying they’ve made major personal and shopping changes based on these worries, from recycling and composting to going vegan, avoiding plastic and buying electric cars. With so many clients returning to salons greeneyed this month, our sustainability special (from page 28) shares triedand-tested ways to let them know your business cares, from the products on the shelves to your recycling commitments. Paper was established as a soft surface with the potential to spread Covid-19 last year and customers have changed the way they pay for goods accordingly. In our feature ‘Bin that book’ (from page 42), we look at how salons are moving away from paper-based appointment books and record-keeping in ways that boost sales, efficiency and customer retention. We’re also showcasing the 2020 Most Wanted and The It List Awards in our souvenir special, free with this issue… and we’re still celebrating our Irish winners! I hope you enjoy it all, and wish you a wonderful reopening.

Rachel Marie Walsh, Editor-at-large

anna@alfol.co.uk

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JOIN US!

It’s May already? This year is whizzing by – don’t miss out on any of these events. Kicking off with Most Wanted and The It List 2021, entries are now OPEN, head to page 24. Go to page 34 to get the latest on new digital space Blonde Unlocked and a not-to-miss virtual event on 10 May. On 16 May SELF/STYLED Sundays make a return with brand masterclasses, business advice and a look at bridal hair skills, head online for more. And Salon Smart LIVE is fast approaching – 23 May will be a digital day dedicated to learning and getting motivated, turn to page 38. Finally, new podcast alert! To hear about our exclusive two-part series The Creative Collaborators, get over to creativeheadmag.com/events

@creativeheadmag

22/04/2021 16:04

May/June WHAT’S INSIDE

BIN THAT BOOK

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46

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EDITOR-AT-LARGE

DIGITAL DESIGNER

EDITOR-IN-CHIEF

ONLINE AND DIGITAL ASSISTANT

RACHEL MARIE WALSH AMANDA NOTTAGE

CONTRIBUTORS

ANNA SAMSON DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

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FREE INSIDE

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

COMMERCIAL DIRECTOR LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

S LIVE FROM PRINTWORK D THE 2020 MOST WA NTE FIN ND & THE IT LIST GRA MENT AL SOUVENIR SUPPLE

MOST WANTED AND THE IT LIST AWARDS SPECIAL

RISING STAR

Ciaran Dowd and the Occasions Hairdressing Art Team get some inspiration from ’90s urban youth

Hair by Charlie le Mindu for L’Oréal Professionnel Paris Metal Detox

2020

Take advantage of salon software to streamline your business and bin that appointment book!

CLIQUE

ON THE COVER

Lauren Roche at Toni&Guy Dundrum wants to follow in the footsteps of great Irish hair educators

SO… WHO CRACKED IT?

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 rachelmarie@alfol.co.uk

22/04/2021 17:02

n Cassidy Leah Hayde

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

HABIC HAS WRITTEN to the government to call for five specific reopening supports to aid hairdressing, following the results of its specially commissioned economic report.

Economist Jim Power’s recent study highlighted the disproportionate impact of Covid-19 restrictions on hairdressers, from the €884m drop in the industry’s contribution to GDP in 2020 to the PPE expenditure that could not be recouped.

The confederation says the 9 per cent VAT rate for salons should become permanent, stating that a reduced VAT rate indefinitely for the sector would help protect legitimate operators. It has also called for a ‘stay and spend’ scheme. By giving a tax credit to customers, Habic says clients would be enticed back into salons; supporting struggling businesses seeking to rebuild and helping to divert business away from illegitimate operators.

Habic also believes that the Employment Wage Subsidy Scheme should remain in place for the sector until at least the end of 2021, and possibly to the middle of 2022, depending on the evolution of restrictions in the sector. As employers must possess valid tax clearance to enter the scheme, this will also protect legitimate businesses.

Legitimate hairdressers were forced to shut in the interests of public health, running up rents, commercial rates, tax liabilities, and bank interest costs.

Habic stated to government that if those businesses are to become viable again, it is essential reliefs are extended to the end of 2021, with consideration given to writing off some of the accumulated financial liabilities.

Finally, Habic noted that when hair businesses are allowed to reopen, the costs will be significant. It has therefore requested a meaningful one-time grant payment.

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Aidan Darcy and (inset right) Danielle Kennedy and Tony Heffernan of The Collective by Lloyds

HABIC CALLS ON GOV’T FOR KEY SUPPORT

MWIT20 CROWNS ITS WINNERS

SEE so much more in our souvenir supplement, free with this issue!

DUBLIN STYLIST Aidan Darcy was crowned the first Editorial Stylist at The It List Awards, while Irish-born and London-based Leah Hayden Cassidy became the first barber to win The It Girl. Their names were revealed as part of the Most Wanted and The It List 2020 Grand Final livestream broadcast, hosted by comedian Russell Kane from London’s iconic Printworks venue.

Alongside the pair, The Collective by Lloyds in Waterford became a Most Wanted Legend for Supreme Team/Best Salon Team, having won the title for three consecutive years. The night’s winners showcased a variety of hair talent from across the UK and Ireland. Anthony Turner scooped the Session Stylist award, as well as blowing away the audience with his Mønster Queens presentation, while ghd celebrated 20 years of magic with a stunning show.

Serie Expert Blow-dry Fluidifier from L’Oréal Professionnel Paris is the ultimate blow-dry cream to give longer lasting styling results, powered by vegetal proteins activated with heat. lorealpartnershop.com

CREATIVE HEAD IRELAND

22/04/2021 16:04

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CONCERNS GREET AMAZON SALON LAUNCH

40%

RETAIL GIANT AMAZON’S launch of a tech-led salon in London is raising eyebrows across the industry as to the implications for the future of salons’ retail sales.

Amazon Salon in Spitalfields, London, will be an “experiential venue” that trials new industry technology alongside providing hair services from Elena Lavagni. Customers will be able to try different hair colours virtually using augmented reality mirrors, and enjoy Amazon Fire tablets at each styling station.

They will also be able to point at a product on a shelf and information will appear on a display screen. Customers can scan a QR code on the shelf to visit the product page on Amazon and buy, with home delivery.

The launch was met with worry on social media. Adam Reed of Adam Reed London, said: “We’ve been hung out to dry and now Amazon thinks it can take us on. Big mistake.”

Most Wanted Legend Sophia Hilton said: “Say your final goodbye to product sales.”

This move follows the launch of Amazon’s online professional store, which offers more than 10,000 salon items at wholesale pricing, with invoicing and quick delivery.

of Irish consumers say they “would happily pay more for a product packaged in an environmentally-friendly way”, according to the Sign of the Times 2021 report from Behaviour & Attitudes, a Dublin-based market research company.

BE READY TO REOPEN

AS SALONS PREPARE to reopen on 4 May, check out the IHF’s guidance for salons and barber shops to ensure you’re ready.

Developed with, and supported by, Glantar Hygiene and Standards Training & Auditors, the document covers protection procedures, customer communications, how to deal with suspected cases and more.

There is also a sample Return to Work Safely Protocol Client Journey Checklist and Covid Questionnaire, to ensure you’ve considered client safety from every possible angle – from pre-arrival to their departure from your premises. Check out the free guidance document at irishhairfed.com.

New #SKPCollective revealed Ashleigh Farelly of Hair by Ashleigh in Dublin is one of the six new advocates for the digital influencer group The #SKPCollective.

They are, pictured above clockwise from left: Daniel Granger’s Rebecca Jacques, Cheveux’s Stacey Whyte, Tweedie & Marshall’s Justine Weir, Ashleigh Farelly, Ishoka’s Justin Mackland and Ashley Gamble’s Darcey Clarke.

The #SKPCollective’s members will receive bespoke training focused on social media, alongside content generation opportunities, including working on shoots and shows.

MY months

AHEAD What May and June have in store for...

ANTHONY KILCOYNE SALON 2, SLIGO

The Salon 2 team is superexcited to get back on the salon, having focused on education on our private page during lockdown, with lots of videos for training and reference that will be invaluable over the next few busy months. I am studying for my VTCT accreditation as an educator and assessor, and looking forward to getting The Academy @ Salon 2 rocking!

GEMMA CROSSAN

HOT HEAD HAIR, SLIGO

I recently launched Sligo’s first hair loss and scalp clinic in-salon, there is a huge gap in the market for this service. I am soon to finish my Oncology Aesthetics International course so I am able to care for clients who have had radiotherapy and chemotherapy.

I am also about to launch a non-surgical hair transplant service.

WELLA TRENDVISION DEADLINES EXTENDED!

You have more time to consider how to blow away the judges with your photographic entries, which now close on 11 May. Finalists are announced the week of 7 June.

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22/04/2021 17:02

A fresh addition to Revlon Professional’s Magnet line, the Ultimate Technical Additive takes just 10 minutes to counteract the effects of external aggressors during technical services and tackle hair damage.

IN-SALON SERVICE +44 20 7391 7440

Semi Di Lino SMOOTH Rebel Hair from ALFAPARF Milano hydrates, tames and smoothes rebellious locks while fighting frizz caused by humidity and atmospheric agents.

RRP FROM €14.75 SKILPATRICK@XPERTHAIR.CO.UK xpertprofessional.ie

revlonproshop.com

AUTHENTIC BEAUTY CONCEPT’s new brush is approved by The Vegan Society and is crafted from FSC-approved beechwood with a blend of natural and nylon bristles.

Irresistible services consumers will want to snap up, selected by the Layered team

RRP €45 +44 800 328 6920 authenticbeautyconcept. co.uk

MONAT has unveiled a Purifying Hair range with a 2 in 1 Scalp Purifying Scrub and shampoo, as well as a Purifying Vinegar Shampoo, infused with apple cider vinegar and AHAs to break down and dissolve skin cells, dissolves sebum or product build-up.

RRP FROM €38

monatglobal.com

Did you know that there are olfactory receptors in hair follicles? It’s true! NIOXIN’s newest treatment for hair loss taps into this little-known fact with a revolutionary ingredient. NIOXIN Anti-Hair Loss Serum uses Sandalore, a synthetic version of sandalwood, which helps to stimulate the hair follicles along with caffeine, lauric acid and niacinamide. Together, the targeted ingredients help prolong the hair growth phase and produce denser hair, as well as making hair stronger and more resilient. Talk about the sweet smell of success!

RRP €49.90 +44 20 3901 1163 nioxin.com

Matrix has eight new neutral shades across its SoColor Permanent and SoColor Sync tone-on-tone ranges, all pre-blended and pre-bonded!

IN-SALON SERVICE 087 683 8308 matrixhaircare.co.uk

Infused with peppermint and rosemary, Rossano Ferretti Vivace Dry Shampoo Crème is the luxe alternative to chalky sprays from the global brand ambassador for Great Lengths.

RRP €16 +44 113 278 1292 greatlengths.com

No.8 Bond Intense Moisture Mask is the latest addition to the much-coveted Olaplex range, a 4-in-1 mask that provides intense moisture and hydration to treat and smooth damaged hair in just 10 minutes. The formula is vegan, colour-safe and free from sulphates, phthalates, parabens and gluten

RRP FROM €27.50 SKILPATRICK@XPERTHAIR.CO.UK xpertprofessional.ie

The JOICO Blonde Life Lightening Powder has enjoyed a facelift, with new packaging that’s easier to recycle, and a formula that’s more powerful than ever.

IN-SALON SERVICE 045 856 487 joico.eu

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Great Lengths GL Tapes are now even more subtle with these Cover Bands, available in four colours and placed directly on top of a GL Tape to disguise application.

SALON PRICE €16.95 FOR A PACK OF 10 +44 113 278 1292 greatlengths.com

Knock brass on the head with Aveda’s purple toning Blonde Revival, a 96 per cent naturally derived, vegan, and silicone-free system that’s designed to revive blonde hair in just one use.

RRP FROM €34 +44 370 192 5650 aveda.co.uk

CREATIVE HEAD IRELAND

22/04/2021 10:27

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

You can take all of the colour training courses you like, and impress upon your clients the need to care for their hair with professional products, but you may still discover the results of your colour work aren’t exactly what you planned. Don’t worry, it’s not you – it’s something in the water. Tiny copper particles in water can end up inside the hair shaft, reacting to your colour process and damaging the hair, affecting both colour take up and condition. A simple spray takes it all away. The revolutionary Metal Detox range from L’Oréal Professionnel Paris is your new best friend, working on all hair types and textures, colour or no colour.

The Professional Pre-Treatment Spray takes seconds to work, with breakthrough ingredient Glicoamine able to penetrate the hair shaft and neutralise the metals built up in the hair. Wash with the creamy micellar Metal Detox Shampoo to extract the metals, and finish with the Metal Detox Mask to help prevent further build-up. Easy-peasy additions to any colour service using any brand, which will make a huge difference.

SPRAY IN-SALON SERVICE; RRP €28 EACH +44 800 085 4958 lorealpartnershop.com

IT’S ALL ABOUT… STRENGTH Acidic Bonding Concentrate from Redken is a three-step system of shampoo, conditioner and perfecting leave-in treatment that helps to protect weak bonds and improve the hair’s strength and resilience after a bleach or colour service.

RRP €27 EACH +44 800 085 4958 lorealpartnershop.com

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Serie Expert Blondifier Leave-In Resurfacing Balm from L’Oréal Professionnel Paris is a lightweight sealer that resurfaces and restores the strength of hair fibres postblonding. It has the added benefit of heat protection, proven to help reduce breakage by 86 per cent!

RRP €10 +44 800 085 4958 lorealpartnershop.com

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#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER? I have wanted to be a hairdresser for as long as I can remember, when I was very young I would try to do anyone’s hair who would let me! Having an aunt running her own salon in the hairdressing industry was all the inspiration I needed. I started helping out in the salon on Saturdays at a young age and this confirmed hairdressing as the career for me. I feel that I couldn’t have had better training than I was provided by the entire Toni&Guy team, and I am so grateful to be carving out my career in such a globally recognised company.

LAUREN ROCHE INSTAGRAM: @LAUREN96ROCHE AGE: 24 SALON: TONI&GUY DUNDRUM

WHAT ARE YOU HIGHLIGHTS SO FAR? Well, having a personal interview in an industry magazine like Creative HEAD Ireland is certainly going to be up there! I have always loved creative competitions and have been lucky enough to be placed many times in our national Toni&Guy competitions. I’ve also really enjoyed assisting the Toni&Guy Artistic team for fashion shows.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? My main aim is to be an industry educator. I have worked under and alongside some of the strongest educators in the country and would one day like to follow in their footsteps. I have a passion for education and would love to play a part in influencing up-and-coming artists of the future. My dream is to become an academy educator or artistic director and would feel privileged to help others achieve their career goals.

WHAT IS YOUR DREAM HAIRDRESSING GIG? I have always loved styling hair for fashion shows and competitions and have a real interest in working on TV or films sets. In the next few years I would like to have entered more competitions like Wella Professionals TrendVision Award – we recently joined forces with Wella so I’m excited about that.

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VIRTUAL TRAINING VIRTUAL HAIR EXTENSION EDUCATION IS NO LONGER A FUTURISTIC FANTASY, IT’S HERE TODAY! Now is the time to look at new services to introduce to your business to boost revenue streams the moment your doors re-open. Offering Great Lengths is a proven winner and certification training is available to complete NOW. Flexible, efficient and all within the comfort of your own home or salon.

No waiting lists, no overnight stays away and no extra travel expenses needed, there is nothing stopping you! Get started straight away and become a certified Great Lengths stylist.

Build your skills with our expert education team.

Work through a series of modules together covering all theory and practical elements. Pass feeling 100% confident and ready for a new world of extensions.

Scan the QR code below to discover how you can become a Great Lengths certified stylist and transform your business this year.

WWW.GREATLENGTHS.COM/IE

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#CHedit

Inside story STREETLIFE HAIR KILKENNY

Streetlife Hair founder Edwina Hayes’s artistic sensibility and strength in a crisis inspired her recently refurbished Kilkenny salon. Previously co-owner of Salon 87, Streetlife Hair is a real expression of Edwina’s own passions and talent. The first lockdown gave her time to focus on getting it right before opening officially in July 2020. “My new premises on William Street has a lot of space, which is ideal for social distancing,” she says. Lockdown did throw a spanner in the design works but, as wartime wisdom held, one should never waste a crisis, and Edwina is now reaping the benefits of pushing ahead. Many of her original design team’s plans were rendered unworkable, so she relied on construction help from her family alongside her own creative ideas. These included a blending of the masculine – lots of black and white and hardwood vintage flooring – with feminine pastel touches. Edwina is a National College of Art and Design graduate and supports local talent on her premises, commissioning three original pastel triptychs on linen from Kilkenny artist Sara Weldon.

HOT BUY CLIMATE CONTROL

Whether colouring, highlighting, perming, drying or helping a client relax with an intensive treatment, new Climazon2 from Wella Professionals is an infrared heating innovation that lets you tailor services to each guest.

Hot stuff…

CONTACT YOUR LOCAL WELLA ACCOUNT MANAGER FOR MORE INFORMATION wella.co.uk

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NEW TRADITION

Luca Rossini’s Levante barber chair combines a vintage aesthetic with modern quality. This classic design comes with a reclining backrest, an adjustable headrest and a legrest operated by a retro-style lever.

RRP FROM €1,859 furniture@capitalhb.co.uk capitalhairandbeauty.ie

CREATIVE HEAD IRELAND

22/04/2021 10:02

Return to

strength REBUILD. REBALANCE. RECOVER. REVEAL

The new Revlon Professional Magnet Ultimate Reconstructing Service can leave hair three-times stronger Before SLOW AND STEADY doesn’t always wash with clients – they want results NOW, especially after being denied access to their stylists for so long.

But between the stress, the months without professional attention and the who-knows-what used on their hair, can their hair take the technical services they need? Revlon Professional’s much-loved Magnet range has evolved to go a step further in creating the perfect canvas for your work. Say hello to the Magnet Ultimate Reconstructing Service, which has been designed to create new bonds and improve hair condition before or in-between technical services.

It’s the perfect treatment step before colour work, especially when your client’s hair is damaged.

CREATE NEW BONDS AND IMPROVE STRENGTH IN FOUR SIMPLE STEPS: REBUILD

REBALANCE

RECOVER

Use Magnet Ultimate Technical Additive mixed with water and leave on for 10 minutes. It counteracts the negative effects of external aggressors during technical services, and tackles existing hair damage.

Cleanse and rinse with Magnet Ultimate Post-Technical Shampoo. This soothing formula rebalances the hair’s pH levels for vibrant colour and shine.

Reach for Magnet Ultimate Post-Technical Treatment. Cover the hair from root to tip with this deep treatment and leave on for 10 minutes to recover and reinforce the hair’s internal, structural bonds.

After

REVEAL Dry hair and proceed with your desired technical service.

“Magnet has given us the utmost confidence in providing our clients with perfect results while maintaining the maximum respect for their hair” MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR Are you ready to try the #MagnetChallenge? Call 01 886 9313 or visit revlonproshop.com.

For stockist enquiries, email customerservice.ire@revlon.com @revlonprofessionaluk #MagnetChallenge #WeAreRevlonPro CREATIVE HEAD IRELAND

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CAN YOU AFFORD NOT TO INVEST IN THE FUTURE? THE BUSINESS EDIT

MORE THAN A YEAR into the Covid-19 crisis, Engaging with the NHA can help school apprehension about expanding your salon’s leavers, career-changers and those who’ve team in any measure is natural but it is worth been through other training but are still remembering that well-trained apprentices are lacking confidence in some areas. “There the future of the industry. were no nationally-recognised standards for The nascent National Hairdressing hairdressers until 2019. Our research found Apprenticeship (NHA), the only nationally there are thousands of people in the industry recognised and regulated standard for training who did not have a positive experience and development, is accepting expressions of with their first employer and spent years interest for the 2021 intake for just three more working without knowing whether they were months. From August, places will be awarded qualified,” says Suzanne Kiely, NHA national on a first-applied, first-served basis, subject to programme co-ordinator. demand from employers in a given location.

Graduates of the new programme gain Apprentices must be officially hired by their a QQI Level 6 Advanced Certificate, which employer before they can be registered. is recognised internationally. Suzanne also “A lot of people will points to the academic be nervous about taking weight this gives on new staff, but it is choosing hairdressing important to remember as a career. the bigger picture,” After the programme’s says Irish Hairdressers validation in 2019 Federation president, Suzanne and her team DANIELLE KENNEDY Danielle Kennedy. began liaising with “Many salons haven’t taken on juniors in the schools and career guidance teachers, and plan past year. That means in three years’ time to build on this engagement after lockdown. we’re all going to have a gap in trainees that She also receives enquiries from parents and are coming through and graduating as stylists. students, many asking whether apprentices So, for the good of your salon and the industry, can begin after their Junior Certificate. it’s best to keep that gap as small as possible.”

Suzanne wishes to highlight that one of the Indeed, the longer salons go without hiring minimum requirements for the NHA is that apprentices, the bigger the skills shortage is the candidate have a Level 4 Major Award going to be down the line, and we all know recognised on the national framework of how much of a shortage there is anyway – qualifications, such as a Leaving Certificate it has reached crisis level, according to a Applied or equivalent, so the Junior Certificate Habic report. alone would not meet the entry requirements.

By way of assistance, the July Jobs Stimulus Moreover, even with Covid-19 restrictions Package 2020 made apprenticeship employers in place, NHA-registered salons report a very eligible for a €3,000 payment for each new positive experience of the apprenticeship. apprentice registered between 1 March and Bridget Haren Hair, a Co. Clare salon known 30 June 2021, with €2,000 per apprentice for its work in education, was the first in the payable at the point of registration. A further country to register and continued to invest €1,000 is payable in the third quarter of this in its young staff members throughout 2020. year for each eligible apprentice retained on During the first lockdown, Bridget had three their apprenticeship. At time of writing, the apprentices in the national scheme.

Department of Higher Education, Research, The students entering the industry this year Innovation and Science cannot confirm are the stylists and salon owners of tomorrow; whether this will be extended. now is the time to invest.

“IN THREE YEARSʼ TIME WEʼRE GOING TO HAVE A TRAINEE GAP”

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LIFE LESSONS

HUGH CAMPBELL HUGH CAMPBELL HAIR GROUP

Find and be a role model.

Technique is the single most important element in hairdressing. I trained with Robert Chambers, who was taught by Tony Rodgers, who was taught by Vidal Sassoon.

If you’re fortunate enough to learn at the shoulder of a master, you must share those skills.

Work can be therapeutic.

Making hairdressing my hobby, it doesn’t feel a lot like work, it’s a kind of therapy. Management is more stressful but you have to take it as a game and play to the best of your ability.

Pay attention. During lockdown in Limerick, many people have been walking the Three Bridges, and I’ve been studying what they’re doing with their hair to see where hairdressing might be at right now.

Dream but plan. Most of us come into the business with dreams of owning our own salon, but you need a specific plan to make your vision a reality, to give it 100 per cent every day.

Build relationships. We think about this as soon as we get a client: building her confidence so she’ll keep coming back.

CREATIVE HEAD IRELAND

22/04/2021 10:04

DIGITAL TAKE OFF Because it’s all in the digital detail Online Booking

Your salon’s 24/7 receptionist because 50% of bookings are made out of opening hours.

Online Reputation

Push your glowing 5 reviews to Google, Facebook & Yelp in a matter of just one click and stand out from the crowd.

Marketing Suite

Create your own campaign or use one of the generating revenue templates to send an SMS or Email campaign.

I have been using Phorest since I opened my salon in 2009, and in that time I’ve grown from a team of 3 to 17. Phorest has been a major factor in my growth and it’s so much more than a booking system, it’s like another team member that’s sole focus is to help me grow my business Lisa Eccles, Zinc Hair and Beauty

FIND OUT MORE BY SCANNING THE QR CODE

COLOUR VISION

COLOUR IS ON EVERYONE’S MINDS AS WE MOVE INTO WARMER WEATHER  SO BRUSH UP ON RUSTY SKILLS AND EQUIP YOURSELF TO TACKLE ANYTHING THAT MIGHT WALK THROUGH THE DOOR WITH WELLA PROFESSIONALS IN ASSOCIATION WITH

BE THE BEST If colour is your passion, then why not be the absolute best colourist you can possibly be, and embark on a journey to achieve the highest level education from Wella? The Master Colour Programme will give you the confidence you need to tackle any hair colour challenge and arm you with the skills you need to be a true expert in hair colour. It’s a life-changing, 15-day course spread over nine to 12 months and costs €2,600, delivered by some of the world’s greatest colourists. You’ll develop in every area of your colour know-how and at the end of it all you’ll graduate as a Master Colour Expert. There are still some places available to start the journey in July at the Dublin studio, so what are you waiting for?

Contact Wella Studio Dublin 01 416 0900 or email wellastudiodublin@wella.com

THE COLOUR CLINIC IS OPEN… AND HOW TO EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE

BY MARCO DIAS OVERCOME IT. FOR MARCO DIAS, WELLA PASSIONISTA AND CREATIVE DIRECTOR OF THE STUDIO IN DUBLIN (@THESTUDIOIE), IT’S A LACK OF PREPARATION WHEN COLOURING TEXTURED HAIR “A common mistake that stylists make is misjudging textured hair, thinking it will be stronger than other types of hair, then picking the wrong products to use. But before all of that, it’s the preparation. I have 4A curls myself, and I always say to my staff: “If a person with textured hair walks in the salon, listen to this client even more than usual.” They have probably used so many products, been to so many salons – they will already know which ingredients work, which don’t. Listen to the client as they have a lot to give. Then you can introduce the right colour and homecare, based on their needs.

Explain the process, test the hair to see how it reacts, and then recommend products prior to any colour. The colour journey starts long before any colour is even applied; I always recommend that my textured hair clients have the best haircare routine at home before any colour decisions. It’s so much better than going in after for damage control. Depending on the consultation, I recommend products such as Wella Fusion treatments to ensure the condition, the proteins and the lipids are all there, and from that point we can work out where to go with colour.

I like to start with freehand techniques and lighten the hair more slowly – sometimes we even use 4% developer on it. We leave it on longer, massaging it on, especially on coiled hair. It’s absolutely necessary that every colour client leaves the salon with homecare, it’s the only assurance we have that when they return to the salon the integrity of the hair will still be there and we can continue the journey.”

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SHELFIE TIME When product performance is key and you’re trying to be eco-friendly, the two don’t always go hand-in-hand. Thankfully weDo/ Professional is here! I love the fact that there are multi-purpose products like weDo/ Natural Oil, made with 99.4 per cent natural origin ingredients. Use it like a regular oil to enrich and moisturise hair with a luxurious shine – it’s my new favourite! Or use on skin for hydration with a healthy sheen, too. The glass bottle is 100 per cent recyclable, and it has the Cruelty Free International and Vegan Society seals of approval, too.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

KAI WAN, PKAI HAIR, @PKAIHAIR

WHY I’M WELLA

Wella Professionals is my perfect partner. I have been a Wella girl since I started out in hairdressing more than 15 years ago and Wella has been a huge factor in my personal growth as an artist, which I am eternally grateful for. I have flown to more places with Wella than I have on my own holidays. It has given me money-can’t-buy experiences and provided me with the perfect tools I need to have creative freedom in my work. If I can imagine a colour, I can create it with Wella! My go-to colour line has got to be ILLUMINA COLOR, it delivers standout ‘Insta-ready’ blondes and colour melts every time. Wella is a huge part of who I am as a hairdresser and I wouldn’t be without it.”

NIKKI CLIFFORD, WELLA PROFESSIONALS CRAFT EXPERT, @NJUK_

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.CO.UK @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD IRELAND

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BEST NEW HAIR PRODUCT 2020-01029 CFM Cover_CH.indd 1

01/12/2020 14:21

COLOR mask FRESH REVIVE, REFRESH AND HAVE

fu n

Zero damage colour depositing masks to maintain or transform your colour BOTH IN SALON AND AT HOME. education.wella.com uk.wellastore.com @wellahairuki #WellaColour

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01/12/2020 14:22

2020

THEIR TIME IS NOW! Yes, it was a while in coming… but one look at this lot and you’ll know it was worth it! Most Wanted (and Creative HEAD) turned 20 in 2020, the year that tested salons, stylists, colourists and barbers more than any other. The pandemic meant we waited and waited in the hope we could bring you the Grand Final in the flesh. It was not meant to be… but we knew any virtual Grand Final had to be EPIC! And so we still hit our planned venue, Printworks, to broadcast a livestream extravaganza with our finalists (with some via Zoom!), special guests and our wonderful audience watching at home. Here are our winners!

E…

THE 2020 MOST WANTED AWARD WINNERS AR

BEST NEW BOUTIQUE SALON Sponsored by

PAINT & POWDER STAFFORD

BEST SALON TEAM Sponsored by

TINT LEEDS

BEST NEW SALON Sponsored by

MESART GLASGOW

BEST SALON EXPERIENCE Sponsored by

GATSBY & MILLER AMERSHAM

BEST LOCAL SALON Sponsored by

STAG

EDINBURGH

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INDEPENDENT STYLIST

HAIR TREND

ANNA COFONE

RICHARD PHILLIPART

Sponsored by

MEN’S HAIR SPECIALIST Sponsored by

Sponsored by

THE BOUTIQUE ATELIER

AWARD FOR INNOVATION Sponsored by

JODY TAYLOR

TIM BINNINGTON FOR MANTA HAIR

BUSINESS THINKER Sponsored by

CAROLINE SANDERSON EGO HAIR DESIGN

CREATIVE TALENT

SESSION STYLIST Sponsored by

ANTHONY TURNER

Sponsored by

HAIR ICON

ZOË IRWIN

GUIDO PALAU

COLOUR EXPERT

2020 LEGENDS

JOHN FRIEDA

Sponsored by

Sponsored by

SAM MCKNIGHT HAIR ICON 2019/17/14

PADDY MCDOUGALL RAINBOW ROOM INTERNATIONAL

SOPHIA HILTON

COLOUR EXPERT 2019/18/17

THE COLLECTIVE BY LLOYDS

BEST SALON TEAM/SUPREME TEAM 2019/18/17

WANT TO SEE MORE? VISIT CREATIVEHEADMAG.COM/MOSTWANTED AND CHECK OUT THE SOUVENIR SUPPLEMENT, FREE WITH THIS ISSUE 020-023_MW Winners2Ire.indd 2

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CAN YOU BELIEVE IT? 2020

Because we love you lot sooo much, we don’t just deliver one awards programm e, we double it!

The It List, exclusively partnere d by ghd, stands apart in the hairdressing industry; the se awards recognise and celebrate the most exciting young hairdressers in the UK and Ireland, all aged 30 and under. These are the talents of tomorrow, reward ed today… and maybe we’ll find a few of these bods ap pearing again in the future as Most Wanted Award winners! But let’s not get ahead of ourselves. We ha ve six of the best right now with whom to share big lov e and big trophies before they embark on even big ger futures… let’s meet them!

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22/04/2021 10:17

THE 2020 THE IT LIST AWARD WINNERS ARE… THE RISING STAR ANNABEL PAYNE Toni&Guy

THE EDITORIAL STYLIST AIDAN DARCY THE ENTREPRENEUR RICKY WALTERS SALON64

THE VISIONARY MARLON HAWKINS Brooks & Brooks

THE IT GUY TOM GILLING

Adam Reed London

THE IT GIRL LEAH HAYDEN CASSIDY Unit8 by Hayden

THAT’S NOT ALL! VISIT CREATI VEHEADMAG.COM/THEITLIST FOR ALL THE EXTRAS, AND M AKE SURE YOU GRAB YOUR SOUVENIR SUPPLEMENT, FREE WITH THIS ISSUE! BUT WA IT – WE’VE GOT MORE, MORE

, MORE FOR 2021 OVER THE PA GE…

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22/04/2021 10:18

A COMING

AGE

FOR 21 YEARS CREATIVE HEAD’S MOST WANTED HAS SHONE A SPOTLIGHT ON THE MOST EXCITING, GAME-CHANGING TALENTS IN UK AND IRISH HAIRDRESSING. WHICH TROPHY WILL HAVE YOUR NAME ON IT THIS YEAR? Application forms, criteria, need-to-know info creativeheadmag.com/mostwanted Competition closes 5pm, Monday 14 June Judging day Monday 5 July

Finalists revealed Wednesday 7 July Grand Final Monday 6 September

Questions events@alfol.co.uk or call +44 (0)1434 610940

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2021 CATEGORIES

Open to hair professionals, salons, barber shops and freelancers in the UK and Ireland NEW TEXTURE EXPERT

For a salon-based or freelance hairdresser demonstrating stand-out work with textured hair.

Category sponsor:

INDEPENDENT STYLIST

For a stylist looking after clients while busy building ‘brand me’.

Category sponsor:

NEW SUSTAINABILITY HERO

Recognising a hairdressing salon, salon group or self-employed individual helping to change the way we live – for the better.

Category sponsor:

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise.

Category sponsor:

BUSINESS THINKER

For a salon owner or director who can demonstrate an outstanding approach to business.

Category sponsor:

MEN’S HAIR SPECIALIST

For a salon-based or freelance hairdresser demonstrating stand-out work in men’s hair.

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise.

Category sponsor:

Category sponsor:

AWARD FOR INNOVATION

HAIR TREND

For the best on-trend image of the year.

Rewarding an original hairdressing initiative that has proved a success for the salon business and/or the industry at large.

Category sponsor:

Category sponsor:

BEST SALON TEAM

BEST LOCAL SALON

Category sponsor:

Category sponsor:

For salon teamwork at its best.

For a salon that best serves its local community.

AWARDS BY NOMINATION SESSION STYLIST

HAIR ICON

Category sponsor:

Category sponsor:

For the most exciting hairdresser working in fashion. For the most inspirational hairdresser of 2021.

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2021

YOUNG, AMBITIOUS AND READY TO MAKE YOUR MARK IN HAIRDRESSING? HERE’S THE ULTIMATE CAREER KICK-START: THE IT LIST 2021 IS OPEN FOR ENTRIES

Application forms, criteria, need-to-know info creativeheadmag.com/theitlist Competition closes 5pm, Monday 14 June Judging day Tuesday 6 July

Finalists revealed Wednesday 7 July Grand Final Monday 6 September

Questions events@alfol.co.uk or call +44 (0)1434 610940

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2021 CATEGORIES

Creative HEAD’s The It List, exclusively partnered by hairdressing mega-brand ghd, is searching for the business-builders, style-makers and hard grafters who set the barbering, session styling and salon spheres on fire in 2021 – and all aged 30 or under. Think you’ve got what IT takes?

EXCLUSIVELY SPONSORED BY THE RISING STAR

For a young salon assistant who is enthusiastic,

hard-working and fast improving – a new team star!

THE EDITORIAL STYLIST

For a young hairdresser turning heads on set

THE ENTREPRENEUR

For a young salon owner who’s created a successful, resilient business

THE VISIONARY

For a young stylist or colourist pushing creative boundaries

THE IT GUY/GIRL

Two trophies – one for a guy, one for a girl – awarded to young hair professionals excelling in multiple areas of hair work and destined for greatness

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THE N E E R G M A E R D AS THE MOST WANTED AWARDS STARTS THE SEARCH FOR ITS FIRST SUSTAINABILITY HERO, CREATIVE HEAD INVESTIGATES HOW AN INDUSTRY THAT HAS HISTORICALLY CREATED SO MUCH WASTE IS MAKING REAL CHANGE - AND HOW YOU CAN JOIN THE MOVEMENT WE’RE ALL AWARE of how priorities have changed since Covid-19 – for ourselves, our clients, our businesses. The idea of living more cleanly and more sustainably has undoubtedly been high on the agenda – how could it not be with the mounting use of disposal PPE needed to function on a daily basis?

Yet even raising the topic in the hair industry can raise hackles, with cynics doubtful that claims made by brands and salons alike are anything other than ‘greenwashing’. However, there is a genuine interest from the majority of the industry to clean up its act and do better. It makes ecological sense to be sure, but it also makes commercial sense, as clients scrutinise the credentials of services and products and select accordingly.

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BIG BRANDS, BIG CHANGES

Further cementing its focus on sustainability as it celebrates World Environment Day on 5 June, Kao is following the Kirei Lifestyle Plan and part of this strategy sees the life cycle of each product in its Salon Division – which includes Goldwell, KMS, Oribe and Varis – examined and improved to ensure its environmental footprint is as small as possible. This includes a more sustainable sourcing of ingredients, creating packaging design that minimises waste, streamlining production, logistics, sales, usage and disposal. For example, KMS regular-sized shampoo bottles are 100 per cent recyclable and by switching to lightweight aluminium where it uses cans, KMS saves about

CREATIVE HEAD IRELAND

22/04/2021 10:25

1.4 tonnes of aluminium each year. This focus is nothing new, however; Kao itself has been named one of the world’s most ethical companies by US think tank Ethisphere, for a record 15th consecutive year. The list recognises companies that have demonstrated outstanding performance in transparency, integrity, ethics, and compliance.

The division is offering support to its salon partners to educate and help them make important changes to better their routines and the way they use products. There’s also a network of consultants with tailored suggestions of products and services with low environmental impact, along with eco tools and appliances.

Alongside packaging and formula updates, nearly three-quarters of brands under the L’Oréal Professionnel Products Division are made in carbon-neutral sites. Its Salon Emotion programme has a Sustainability Toolkit available on its Access education platform, helping businesses with areas such as recycling. The plan for the L’Oréal Group, under its L’Oréal for the Future initiative, is that by 2025 100 per cent of L’Oréal plastic packaging will be recyclable, refillable or compostable.

Wella’s European manufacturing facility has moved to ‘zero waste to landfill’, using a 100 per cent renewable electricity supply, and 100 per cent carbon-neutral gas consumption, alongside revamps to colour packaging. It’s also partnered with Green Salon Collective, a recycle and recovery scheme, to support 10,000 salons within its network on sustainability.

As perhaps the biggest professional hair brand with its roots in sustainability, Aveda continues to push itself in terms of responsible packaging (it uses 100 per cent post-consumer recycled materials), green chemistry (it’s now 100 per cent vegan) and responsible sourcing and manufacturing. Aveda was the first beauty company to be Cradle to Cradle certified for its commitment to sustainable products, packaging and production.

USE IT AGAIN

There are practical decisions you can make that will have a big impact, with changing your attitude towards waste and recycling the first step.

Single-use towels might seem counterintuitive, but the manufacture of one Scrummi towel uses 10 per cent of the energy needed to wash a cotton towel in-salon, and for every tree cut down to make a Scrummi towel, two are planted.

These biodegradable towels can cut both electric and water usage, detergent and fresh

CREATIVE HEAD IRELAND

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towel costs, staff time and washing machine maintenance, saving you money as well as energy and waste. And brands are lining with Green Salon Collective, a recycle and recovery scheme, to educate and support its salon accounts, including Authentic Beauty Concept and Wella Professionals.

In March, the Local Enterprise Offices network launched its new Green for Micro programme (visit localenterprise.ie/green), supported by Enterprise Ireland, to help prepare small businesses for a greener economy. With the help of a green consultant, salons will get free advice and technical support on resource efficiency and how to better understand their carbon footprint. They will also get advice on how to implement an environmental management system to reduce costs and lower emissions.

Other benefits may include increased savings, improved resource efficiency, opportunities for higher and additional value to products and services, increased access to customers, and an improved image in the eyes of potential clients.

The Orange Room, Drogheda, Co.Louth Mary Murtagh always put sustainability at the heart of her business. “From the time The Orange Room launched 15 years ago, I wanted our gowns and towels to be biodegradable and we’ve always had a green electricity plan.”

KMS’s environmentally-friendly products, increasingly minimal packaging and transparency dovetailed with her ethos from the start. “Like any hairdressers, we go through so much material – recyclable and non-recyclable – so we really appreciate KMS’s compact, minimalistic approach. The products are wonderful to work with but Kao’s commitment to the environment is certainly something that drew me to the brand. I always think of what I can do through my business when my son tells me what he’s been learning about climate change at school and I think of how urgently things need to be done now in order to preserve the planet for his generation.

It is good to know that the haircare brand I partner with is playing its part.”

Her customers are also sustainably minded.

“People between 25 and 40 are our biggest ‘green’ client base. I’m often asked about sulphates and whether packaging is recyclable. I think natural ingredients and pared-back, simple packaging are more attractive to them than ever before, fancy packaging isn’t as impressive.

Clients are very well-informed and it is great to be able to give them peace of mind.”

She also appreciates being able to marry self-care with care for the environment. “People can feel good knowing that their little time to themselves is not adversely affecting the planet.”

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Stylistic Hair Salon, Galway Green Salon Collective member Valerie Kelly is always looking for ways to make her Galway salon more eco-friendly. In 2014 she partnered with Swedish hair colour brand Natulique, which has prioritised sustainable practices since the ‘90s and dispatches products with BPA-free, fully recyclable packaging. She’s diligent about researching ways to work more sustainably. While looking for ways to recycle the considerable hair and product waste every salon has more efficiently, she came across the Green Salon Collective. “It offers a pay-as-you-go collection service for waste so it doesn’t add to my bills. I really appreciate how much it recycles, from the foil, to the tubes and the colour.” Her staff members are also very environmentally aware and enthusiastic about embracing new measures. “It’s a combined effort, my staff share my values and love looking at new ways to be more environmental.”

THE SUSTAINABLE SHOPPING LIST Scrummi offers a range of super-absorbent waffle towels available in black or white and all 100 per cent biodegradable, as are its colour removal wipes and new capes, too. scrummi.com

IMPROVED FORMULAS, REVAMPED PACKAGING, THE STEPS BRANDS AND SALONS ARE TAKING...

As of January, all Aveda products are 100 per cent vegan. A standout example is the Botanical Repair line, a 93 per cent naturally-derived collection of products with threelayer hair repair technology using plant-powered molecules. aveda.co.uk

The new SilkLift packaging from Goldwell’s LightDimensions now comes in a FSC-certified foldable pouch, made with 80 per cent less plastic, and waste volume reduced by 85 per cent. goldwell.com

KMS has unveiled three professional Solid Shampoo Bars, highly concentrated and formulated with natural ingredients.

The solid formula is designed to save water during product development, reducing plastic and packing materials while lessening CO2 emissions. kmshair.com

Wella Professionals colour tubes use 100 per cent recycled aluminium topped with 96 per cent to 100 per cent post-consumer recycled plastic caps, saving more than 180 tonnes of virgin plastic a year. wella.co.uk essional’s Schwarzkopf Prof A line has OR IG ry legenda aging undergone a pack s 770 ve sa revamp that erial at m gin vir tonnes of each year. .com schwarzkopfpro

The iconic Serie Expert line-up from L’Oréal Professionnel Paris has been revamped to include packaging made with 100 per cent recycled plastic, produced in a carbon-neutral factory. lorealpartnershop.com/uk

ARE YOU 2021’S MOST WANTED SUSTAINABILITY HERO?

Because of the increasing embrace of sustainability by salons and stylists, this year Creative HEAD has launched an entirely new category in its Most Wanted Awards – the Sustainability Hero, in association with Kao. We want to know about the initiatives and activities that demonstrate your commitment to environmental sustainability, including how it’s essential to your core business practices. Think that trophy should be yours? Enter now at creativeheadmag.com/mostwanted

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A TOUCH OF LUXE

SEEKING AN INDULGENT EXPERIENCE WITH SUPER-SUSTAINABLE CREDENTIALS? UPGRADE TO SCRUMMI DISPOSABLE TOWELS FOR ECO-FRIENDLY LUXURY SALONS ARE SOME of the biggest polluters on the high street, from high electricity and water usage through to the amount of chemicals used, but with a few small changes you can make a big difference. Disposable towels are one such switch that has gained in popularity recently, particularly given the impact of Covid-19. But the quality isn’t always there – they can be flimsy and fail to exude the luxurious appeal of your business.

Scrummi towels are different. Celebrating its 10th anniversary in 2020, it’s Europe’s favourite brand of sustainable salon towel for a reason.

Founder Rob Cooper is an environmentallyfocused, fourth-generation textile entrepreneur who wanted to use his background and knowledge in disposable textiles to make a global difference. A chance conversation with a Scottish salon owner brought his attention to the environmental damage caused by laundering towels, highlighting the need for a credible, sustainable alternative to cotton.

Scrummi’s ultra-plush, waffle-textured salon towels are now stocked by thousands of salons across the globe. It’s no mean feat to combine

100 per cent sustainably sourced plant fibres to create a towel which feels luxurious and substantial while still being fully biodegradable – yet somehow Rob and the Scrummi team have nailed it.

It may feel counterintuitive, but disposable towels offer a huge reduction in water and electricity usage. Salons that switch to Scrummi can save more than 1,400kg of CO2 emissions each year by ditching their usual laundry habits, and also save up to 50 per cent of their usual spend on washing and re-using towels.

Scrummi is the only certified biodegradable disposable towel brand in the world, and the brand continues to push boundaries with the introduction of its new Biocape, a biodegradable salon cape which was developed during the first lockdown.

A switch to Scrummi is also lending support to a brand which contributes to an ethical production chain with no signs of slowing down – there are plans to remove all plastic from its packaging by 2022, with more than 80 per cent of products now shipped in plastic-free packaging. The future of sustainable salon service is in your hands.

“Scrummi towels are fantastic, they absorb so much water from the hair, they feel and look amazing around guests’ shoulders. I highly recommend!”

Paul Hession, owner, Hession Hairdressing

DISCOVER HOW YOU CAN HELP SAVE THE PLANET, ONE DISPOSBALE AT A TIME. CALL +44 2890 461 665, VISIT RJMHAIRANDBEAUTY.COM OR EMAIL SCRUMMI@RJMHAIRANDBEAUTY.COM @SCRUMMI_IRELAND CREATIVE HEAD IRELAND

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KMS SAVES AROUND 1.4 TONS OF ALUMINIUM each year by switching to more lightweight aluminium cans.

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21/04/2021 12:09

PAINT PRESENTS

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22/04/2021 17:22

BLONDE IN ACTION: LIVE COLOUR WORK Watch a trio of colourists create beautiful new blonde looks live on set.

Observe signature techniques in motion and exceptional results taking shape.

MICHAEL CONVEY CONVEY SALONS @MICHAEL.CONVEY.SALONS

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FOR THE LOVE OF BLONDE: LIVE Q&A Hear from a panel of industry and consumer experts on the power and value of blonde in business.

BLONDE IN THE MAKING: LIVE SHOOT Live and in real time, a top creative team comes together to capture the best blonde ever for Creative HEAD’s June front cover story.

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VIDEO MASTERCLASSES

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LEE NASH�JONES Nashwhite

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IT’S A DATE!

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This code cannot be shared with, or transferred to, anyone else. You can watch all the content live on Sunday 23 May, and afterwards on demand for up to 12 months. See full ticket terms and conditions at creativeheadmag.com/salonsmart

IN PARTNERSHIP WITH

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ASSOCIATE SPONSORS

22/04/2021 16:54

t a h t n i B

K O BO

ointment paper app a e s u l il t esses barbers s heir busin d t n n a e s k n a t o l e f sa ever on lons hav ajority o t of UK sa liant than n e e r c e The vast m r r e o p m or the are e just 18 the time f nsumers is o w c o id N book, whil v . e o EAD in ut post-c Creative H oney) onl . m r e g f f in d o online.* b n n e nd sp igital ca al has ir lives (a at going d more digit h s w e s t s s living the e u j in er eir bus to consid ions making th w o industry h s ay operat r e -d n o w -t o y n a d o ir asked sal nised the revolutio

“Finding the right partner to help us grow our business was imperative to our survival”

Deidre Monks Nicola Lawless

*Treatwell

The Hair company, broadstone, Dublin When we opened in September 2018, we were very conscious that we were a little fish in a big pond, so finding the right partner to help us grow our business was imperative to our survival. After extensive research we decided that Treatwell had all of the attributes that we needed to help us to become a successful business, and they have delivered on each of their promises to date.

Although we had extensive experience in the hairdressing industry, it became quickly apparent that working as an employee in a salon is very different to building a brand, from the ground up. So this was something that we had to learn really quickly and we felt the support from Treatwell at each step along our journey. We also don’t have the luxury of passing trade where we’re situated, so our online presence within the Treatwell platform helped drive our business enormously.

The Treatwell platform has been instrumental to the ongoing success of The Hair Company, and we look forward to having it help us to bring our business to the next level.

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“over 26 weeks we had 2,500 appointments made online, 47 per cent out of hours”

Orla Greene Shaun Moriaty The greene room, clare and tipperary

“I never thought an online shop would be such a great revenue stream, and this year in particular it has been amazing”

We have had some form of an electronic book in the salon environment since 2010.

We used it mainly for tracking appointments, but not necessarily using a lot of the numerous other features. Needless to say, the quality of data we held was not in great shape. Over the intervening years, we went through phases of being very good with keeping it updated and not very good.

Then we changed over to Phorest in mid-2019 and we have not looked back. It was a complete mindset shift for us and an Revo Hair & Beauty, Cork opportunity to change our practices. Having the Phorest App for our team members on their own phones meant they could Not a lot of people knew about us or our location, and update the client cards as the colour developed rather than we wanted more new clients. We spoke to Digital scrambling with bits of paper at the end of the day. We Salon and we realised the first step in moving our also have more control over our stock levels and from business online was to get our own modern, mobilethe client viewpoint, in addition to booking online friendly website and an eye-catching online shop. through the Phorest Portal we also have the We were nervous, but the support and feedback Digital Salon branded Phorest app. Over a 26-week period gave us was amazing. It was stress-free and everything seemed in 2019, we had some 2,500 appointments so easy. The site gives us a great platform to showcase our made online, with 47 per cent of these work, our team, any offers we have and our salon as made outside of normal trading hours. a whole. The online shop has been huge. I never thought it would be such a great revenue stream for the business, and this year in particular it has been really amazing. When I think of the benefits of our own site versus a Facebook page, there’s no comparison. More new client bookings, more gift voucher sales, the shop has been an excellent addition and we’ve introduced online bookings. You cannot underestimate the credibility your own branded site gives you. We see so many more new clients and it’s because they trust us after being on our site, seeing our team, our prices and even what the salon looks like.

Lorraine Martin

Tish Curry

Salon rouge, inchicore, dublin I realised four years ago that if I didn’t go online I wouldn’t have a business in four years’ time, I felt I had no other option. I found that Treatwell was affordable, it was easy to use and helped us move from using pieces of paper to using our iPad and mobile phones to take bookings on the app. The year we moved to Treatwell our service sales went up by more than 30 per cent. Our clients make bookings throughout the night without us needing to speak to them about prices and times available. The fact that clients could leave reviews meant that we had to give a five-star service and this helped us pinpoint and work on any issues within the salon. The salon’s Facebook, Instagram and website are all linked with our Treatwell Connect calendar, meaning that customers can book from many locations online. Most importantly Treatwell saves me time, and as a salon owner I don’t have a lot of time! With the pandemic, when we could open, we had to cut down on paper as much as we could. Having Treatwell set up meant each stylist could come into the salon each morning, take an iPad and use this to check and update all of their appointments and client notes throughout the day, without needing to touch anything else.

“With Treatwell our service sales went up by more than 30 per cent” CREATIVE HEAD IRELAND

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“I opened in June 2019, I joined Treatwell in July 2019 and my customers doubled overnight!”

Jacob Lindie

Heads High, London When I opened my salon a friend told me about Treatwell. I joined the next month and embraced everything it had to “It’s offer. I already had regular clients but there was a lot of time in the day where the part-time staff had nothing booked. I wonderful was sceptical at first but the impact on the number of clients through the door was clear – my customers doubled to finish overnight! About three months on, I looked at my return rate and I thought: ‘Well, I met all these people through a post with Treatwell!’ I’ve got one lady who comes for a tint and blow-dry every three weeks, and a cut every second appointment – that’s a £100 bill (€116) every three weeks, all thanks to Treatwell. I’ve been able to expand ‘link in bio to and, if it wasn’t for Treatwell, a lot of my staff would be sitting with empty columns. I’ve got the Book shop’. It has Now link on my Instagram and on my website. A lot of people don’t make phone calls anymore and saved us from any they don’t want to do the back and forth of emails. Once it’s booked online, I get a notification. If redundancies or it’s a new client it’ll tell you straight away. They get an automated email, written by me, which reduction in hours” explains you need to have a skin test 48 hours before your appointment. There’s a marketing option too, which connects all of your databases. When Covid-19 hit I thought: ‘this is why we do this.’ If you’re having a quiet day you can offer clients a little discount. In October, I had a quiet patch so I put a marketing offer out and 10 people took it up. All of my staff are self-employed, and this helps me keep track of their takings so I know what to charge them. They all have the app and they can even add their own promotions.

Michelle Robinson

Aviary Beauty & Hair, Co. Kildare We made a real effort to move our salon online. First, Digital Salon built a website for us, which helped us feel more comfortable with the digital world. We realised it wasn’t as scary as we had imagined, it’s an amazing shop window where potential clients can see everything before deciding to book. The next step was setting up online bookings. Recently we set up an online shop and I can honestly say that without it my business wouldn’t have survived being shut down during the past year. It gave me a platform to post daily content on new product launches and ‘how to’ tips. It’s wonderful to finish a post with ‘link in bio to shop’.

“We booked more It has saved us from any redundancies or reduction in hours for the than €29,000-worth of team. Digital Salon creates ‘Managed Marketing’ packages, appointments in a day, which are really affordable online tools designed for hair collecting €2,900 in deposits!” and beauty and to suit salons of all sizes.

It gave us the perfect mix of social media ads and Google Ads to help us promote the salon and online shop to a whole world of So Hairdressing, Maidstone new clients.

Like many salons, we were nervous about booking up the diary and then having to reschedule masses of appointments if reopening was delayed. We used the marketing suite in The Salon App to text clients and encourage online booking. This removed the need to call and collected online deposits automatically to generate valuable cash flow.

Salon App lets us select only the clients who missed appointments made during lockdown.

We contacted them first, giving them 48 hours before opening up the diary. The response was extraordinary; we booked more than £25,000-worth (€29,000) of appointments in a day, collecting £2,500 (€2,900) in deposits! We then sent a text to regular clients and filled the diary for the first five weeks. But if we get shutdown again, we have space to reschedule clients. We could not do this without The Salon App. We spent a few minutes setting up, put our feet up and watched the diary fill up!

Steve O’Rourke, Sam Cooper and Oz Yakubogullari

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CREATIVE HEAD IRELAND

22/04/2021 11:14

club

€7.50 CHRISTMAS 2020

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The first 20 new Creative HEAD Club members will receive exclusive products from the new Revlon Professional Magnet range, worth €55.

Goodies include the Ultimate 9 Powder and the Ultimate Developer 20Vol. The Revlon Professional Magnet range prepares, protects and repairs the hair and enable hairdressers to overcome technical challenges with confidence.

Already a Creative HEAD Club member? Then we’ve got something extra special for you, too! One lucky winner will receive a bumper bundle, worth €210,** featuring products from both the Magnet and Magnet Blondes ranges. The Magnet Blondes is the ultimate lightening range to achieve the boldest blonde looks with up to 9 levels of lift.

For more information visit revlonprofessional.com

*For the first 20 new members to sign up between 1 May and 31 May 2021. Subject to availability, no cash equivalent will be offered. **Includes Ultimate Pre-Tech Equalizer, Technical Additive, 9 Powder, 7 Powder, Soft Lightener, Developer 20Vol, Protective Daily Shield, Reparative Serum and Magnet literature. ***Selected events only, for more details contact events@alfol.co.uk

CLUB

22/04/2021 10:21

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22/04/2021 10:22

CLIQUE

CREATIVE DIRECTOR CIARAN DOWD AND THE OCCASIONS HAIRDRESSING ART TEAM WOW US WITH A ‘90S URBAN-YOUTH INSPIRED CLIQUE, A COLLECTION OF POLISHED FINGER-WAVES, VIBRANT COLOUR CONTRASTS AND PLAYFUL SLIDES PHOTOGRAPHY BY LEE MITCHELL CREATIVE HEAD IRELAND

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HAIR Occasions Hairdressing Art Team. MAKE-UP Anita Ryan. STYLING Ciaran Dowd

Blu nt blu e stee l #socold

Icy waves for DAY S!

#TBT to completing the Definitive Balayage course with @jackhowardcolor

In the

Celebrating six years of Hair by Ashleig h!

frame Schwarzkopf Professional #SKPCollective member Ashleigh Farrelly of Hair by Ashleigh (@_hairbyashleigh) snaps away!

Anti-frizz control with @schwa rzkopfp rouk Blondm e

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Sea mless glaze with custom @schwa rzkopfp rouk ChromaID

Look how the light hits, from brassy to light chocolate

This is how I plan to showcase my favourite retail from now on… in PVC! Welcom ing our clients back into the salon at a slow and safe pace!

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Warm chocolate base and a cara mel gloss CREATIVE HEAD IRELAND

22/04/2021 17:04

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21/04/2021 16:16

PATENTED INNOVATION* NEW

Metal Detox

Complement your colour, balayage and lightening services.

Designed to help neutralise excess copper.

Enriched with Glicoamine.

Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

scan with your phone to know more about

Metal Detox

@lorealpro

*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico.

1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo