Creative HEAD Ireland March/April 2021

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MARCH/APRIL 2021 CREATIVEHEADMAG.COM

! p U h Br us e h t e g a y a l a Make b r u o y h g u o br eakthr s d e e n s s e n colour busi

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Tur ning

*Salon Behaviour Tracker 2CV Wave 2: April 2020 Survey: 1,017 women across the UK, aged 16 to 75

at Now is the time to showcase wh about your client s most appr eciateta nt you – Your ar tistic eye‚ Your le of for tones‚ Your under standingur their needs. Wow them with yoe pr ofessional expertise and th liver incr edible result s you can de ris with L’Oréal Pr ofessionnel Pa Fr ench Balayage

WOMEN WANT BALAYAGE. It’s as simple as that. The trend has accelerated in recent years, with the technique on so many clients’ lips as they take a seat in the chair. Balayage appears in the top searches for ‘hair colour’ on both Google and Pinterest, confirming the experience of hairdressers up and down the country. The movement is driven by a desire for a subtle yet uplifting finish, with nearly three-quarters of women (71 per cent) agreeing that they prefer a natural-looking colour result.* Luminous, flattering colour results are sought-after by many clients, with women seeking out balayage regardless of their age or style. With the flexibility and personal touch of a balayage service, there’s something for everyone. It’s also a perfect stepping-stone for non-colour clients – the desire to keep hair natural-looking is the second most popular reason why clients shy away from colour services.* The beauty of balayage is that it can be dialled up or down, from subtle face-framing to a dramatic transformation. Turn this aversion on its head, and balayage becomes a great recruitment tool for the colour-cautious clients who dread high upkeep and obvious roots.

While you may worry how this balayage boom will affect your clients’ frequency of visit, L’Oréal Professionnel Paris is here to let you know that harnessing this drive can see your returns rocketing. That’s because balayage is the ultimate professional service – and the client knows it.

Clients who may be tempted to touch-up their hair at home but would never dream of trying to imitate the intricate painting of a professional balayage service.

L’Oréal Professionnel Paris has captured this attention, analysed client behaviours, and curated the ideal Balayage Blueprint for salons and colourists to follow. Turn this trend into a winning technique that’s suitable for all clients and celebrates the artistry of the professional.

is Fr ench Bal ayage …

Introducing L’Oréal Professionnel Par

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heads

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Un, deux, moi!

Fr ench Balayage is the solution to turning a booming tr end in to a burgeoning salon technique – and all it takes is two simple st eps…

FRENCH BALAYAGE IS MUCH MORE THAN JUST A COLOUR TECHNIQUE. IT’S THE BEGINNING OF A JOURNEY FOR YOUR CLIENTS, TO HELP EVOLVE AND MAINTAIN THE ELEGANCE OF THEIR BALAYAGE LOOK AND DRIVE REBOOKING. HERE’S HOW…

NEW

Step one: Let there be light

L’Oréal Professionnel Paris’s lightening portfolio has gained a new member. Meet the new Blond Studio Lightening Clay Powder, formulated to give you up to seven levels of lift.

You want all of your focus to be on personalising and perfecting the placement of the colour when dealing with a balayage client. But to do that, you need a product you can rely on for a controlled, steady level of lift, which can be wielded to produce ultra-subtle or brighter results.

The Clay Powder formula has been specially formulated to make application a breeze, and there’s little drip or transfer as you work your magic. It’s the dream product for both nervous newbies and veteran colourists. It’s also a great product to show to those clients who fear damage and might be against the idea of lightening, as it contains no ammonia, requires no heat and no foils. It is 19 per cent pure clay, for a predictable and gentle lift.

“I absolutely love painting with this product! It goes onto the hair without seeping through to sections underneath, giving the balayage seamless and perfect results. With up to seven levels of lift you will get beautiful blonde results on natural hair. I love the fact it has no ammonia, most of my clients expect this these days, and the integrity of the hair is vital.”

Nancy Stripe

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YOUR APPROACH TO A FRENCH BALAYAGE SERVICE IS EVERYTHING. CREATE A CUSTOM JOURNEY FOR CLIENTS TO HELP THEM UNDERSTAND THE NEED FOR FREQUENT CARE, COLOUR AND SERVICES TO KEEP IT PRISTINE.

Step two: Cool and collected

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Serving looks This fan-favourite formula is the ideal pairing for ultra-natural balayage results. Dia Light’s acid-gel cream technology works brilliantly with the new Clay Powder to enhance and neutralise lightened hair for that chic French finish. Dia Light shades span from Warm Beige to Cool Ash and everything in between, with shades to suit all hair tones.

Grace Dalgleish, Brooks & Brooks

“This is my go-to product for toning. Its ease of application and glasslike shine gives me confidence the tone will remain true. My favourites are 9.13+7.8, this gives me a soft neutralisation with a natural mocha, not too ash or flat.”

Paul Dennison, Ken Picton

“I love mixing Dia Light shades to create bespoke results for clients, and with such a vast array of toners to choose from there’s never a dull time toning! For a summer glow I always add a cheeky dash of .34 or .23 for a bronze/rose sheen.”

Katie Hale, Charles Worthington

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Siobhan Jones @shivvvey

“Toning is no longer just for the backwash – it’s a bespoke service and much more. My go-to formulas this season are 10.13+10.02, 9.21+9.03 and 8.01+8.23. These reflect tones create a beautiful neutral result, think creams, beige and taupes.”

Appointment one: French Balayage

A thorough consultation with the client, explaining expectations, upkeep and the journey ahead.

Lighten with Blond Studio, and tone to preference with Dia Light.

TOP TIP Use the Style My Hair Pro app for virtual consultations.

Appointment two: Top-up and Tone

This is your check-in, where you re-affirm your pro appeal and keep the brassy tones at bay.

TOP TIP “This is all about placement. It takes minimal time but makes a huge difference to the guest,” says Nancy Stripe.

Appointment three: Required Refresh

The balayage will have softened. Suggest a service such as Face Framing for a quick update.

TOP TIP Add these refresh services to your service menu to boost rebookings.

Appointment four: Begin Again

The client returns for a full French Balayage service, with hair prepped and in excellent condition.

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Let their s e i t i l a n o s r e p

shine thr ough t the You’ ve got the tools, you’ ve goni fi tely timeline – and you have an inow se cust omisable technique. Sh ca ow your skills to let clien ts knal balayage can be for them, formsl of their hair needs and dr ea

THE BEAUTY OF BALAYAGE IS THAT IT IS A HIGHLY PERSONALISED SERVICE. WHILE YOU CAN BREAK THE PROCESS DOWN INTO FAIRLY EASY SEGMENTS, IT’S ALL ABOUT CULTIVATING THAT ARTISTIC EYE FOR PLACEMENT, COLOUR AND FEEL. WHETHER YOU HAVE A FIRST-TIME COLOUR CLIENT OR SOMEONE READY TO GO BIG AND BOLD ON A NEW LOOK, WITH A FEW EASY TWEAKS YOU CAN DIAL THE LOOK UP OR DOWN.

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UNDERCOAT Natural base 4, red undercoat.

STEP 1 Lighten with Blond Studio Lightening Clay Powder + 40 volume L’Oréal Professionnel Paris Developer. Apply the Clay Powder to lighten sections evenly around the head.

Develop for 30 to 50 minutes, depending on desired results.

STEP 2 Neutralise and gloss with Dia Light 8.21 + 9 volume Dia Activateur.

Apply Dia Light 8.21 to the whole head to give a cool multi-tonal result. Develop for up to 10 minutes.

t n e i l C y h S e Th STEP 3 Style as desired.

THE DIAGNOSI

S SHE’S HEARD ABOUT BALAYA GE BUT ISN’T SURE OF WHAT IT ENTAILS AND IS NE RVOUS ABOUT A BRAND-NEW LO OK. SHE WANTS A FIRST BALAYA ILLUMINATE HER GE TO HAIR, BUT IS AFRA ID OF DAMAGE AN D TOO MUCH CONTRA ST AGAINST HER NATURAL BASE THE SOLUTION

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SOFT TRANSFORM

ATION

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UNDERCOAT Natural base 5, red/orange undercoat.

The Glam Clien t

LLY EXPRESSING THE DIAGNOSIS BALAYAGE IS ABOUT VISUA IT’S A CRUCIAL HER FEMININIT Y WITH HER LONGER LENGTHS. SO SHE’S PART OF HER GLAMOROUS PERSONALITY, NOT FAKE – OBSESSED WITH THE FINISH – SOPHISTICATED WHILE STILL KEEPING HER HAIR STRONG

STEP 1 Lighten with Blond Studio Multi-Techniques 8 Bonder Inside + 30 volume L’Oréal Professionnel Paris Developer. Apply Blond Studio MT8 Bonder Inside Powder using a faceframing technique around the front, then a feathered application technique under the parting. Develop for 30 to 50 minutes, depending on desired result.

STEP 2 Neutralise and gloss with Dia Light 9.13 + 10.23 + 6 volume Dia Activateur.

Apply Dia Light 9.13 at the root to and Dia Light 10.23 to the mid-lengths. Develop for up to 10 minutes.

STEP 3 Style as desired.

THE SOLUTION MEDIUM TRANSFORMATION

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UNDERCOAT Natural base 4, red undercoat.

STEP 1 Lighten with Blond Studio 9 Levels + 30 volume Blond Studio Oil Developer.

Globally apply Blond Studio 9 Levels using an enclosed lightening technique.

Develop for 30 to 50 minutes, depending on desired result.

STEP 2 Neutralise and gloss with Dia Light 9.21 + 10.21 + 9 volume Dia Activateur.

Apply Dia Light 9.21 at the roots and 10.21 at the mid-lengths. Develop for up to 10 minutes.

STEP 3 Style as desired.

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THE DIAG N

OSIS SHE IS BOLD A N D U NA P THE BLON OLOGETIC DE LOOK .

IS FEARLES UNCOMP S , AN D S H ROMISING E IS BETWEEN THE PRISTI SHE IS TRY NE BLOND ING TO RE E ACH AND THE EYE-C SHINE OF ATCHING HER HAIR TO FEEL PO WERFUL THE SOLU TION EXTR EME TRAN SFORMATI ON

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Access all ar eas y to mast er ing Education and expl or ation ar ee ke just star ting out this technique. Whether you ar develop your skills with balayage or ar e lookingsto n for you further , L’Oréal Access ha a solutio

TO ANTICIPATE THE NEEDS of every client who comes through your door, you need the support of a brand that understands what you’re going through. L’Oréal Professionnel Paris has always championed The Professional Difference with hair, and its education initiatives help embolden and uplift colourists of all levels.

Build your balayage skills with the help of L’Oréal Access for the ideal French Balayage service – which begins from the moment the client takes their seat.

To achieve the perfect French Balayage service, the consultation, management of clients’ expectations and knowledge of techniques is crucial to correctly choose the right look for each person.

Access has e-learning modules on Colour Keys, Blonde

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Studio Essentials and Undercoats and Neutralisation, all of which can be accessed for free from any device, 24/7. Once you’ve done your prep, there are practical e-learning seminars for you to purchase and paint along with, including Getting Started with Balayage and Getting Started with Toning. Once you’ve got the basics down, it’s time to build that confidence and upskill further. Dive into the Access e-learning seminars on Balayage Blueprint Foundation and French Balayage Application, coming in April 2021.

Before you know it you’ll be wielding your brush with utmost confidence, wowing clients with your abilities.

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hot seat Siobhan Jones @shivvvey

We spoke to Siobhan Jones, creative balayage artist and educator for L’Oréal Professionnel Paris, about how balayage has grown in demand, how salons can turn this into a massive positive for business, and her involvement in the creation of Balayage Blueprint.

Q: What does French Balayage mean to you?

A: French Balayage is a new colour philosophy that can be adapted and altered for all clients and all hair textures. The new concept focuses not only on natural, seamless and beautifully-blended colour results that can only be achieved by the professional, but tailored applications that can be altered and adapted at each visit. This helps a client to maintain their look for longer and encourages client loyalty.

A truly unique approach to balayage, it allows us to be part of our clients’ colour journeys for longer.

Q: How have you seen the demand for balayage change over the past few years?

– we go into detail about them all. And we don’t A: It’s really exciting because balayage has become forget the consultation as that’s where the magic one of the most popular techniques for consumers, happens, where you get the information that you and hairdressers as well. What’s been great is that need. We go into a lot of detail on that, giving the there’s been lots of education colourist the opportunity to online. And not just here – use the consultation tools for across the world you can see themselves on Access. They’re lots of techniques online and like little tests that you can do through social media. But it’s to see if you’ve taken it all in not very specific education; when someone’s asking you for a lot of the time when I speak something. Then the tools give Siobhan Jones to colourists they say, ‘I have you a breakdown of what you watched this video and should do, and how you should basically just had to copy it’. They’re not necessarily do it. It’s a one-stop shop for your balayage education any wiser about when, or why, to use the technique. in regard to technique, placement and consultation.

“Balayage Blueprint is a one-stop shop for your balayage education”

Q: Tell us about the Balayage Blueprint you have helped develop with L’Oréal Professionnel Paris.

A: It’s an education format where we go through a variety of balayage techniques and explain when to use them. Covering hair textures, hair length, different hair colours, and achieving different effects as well

ALWAYS EDUCATE YOURSELF. Knowledge is power and Balayage is one of those services that has had numerous adaptations. The catalogue of techniques is also continuing to grow. It is never safe to say that you know all about Balayage. Why not visit Balayage Blueprint to expand your colour knowledge?

Discover how L’Oréal Professionnel Paris French Balayage can revolutionise your colour menu and keep clients returning regularly with the Balayage Blueprint education.

Partner with L’Oréal Professionnel Paris for the support you need to grow your balayage business and colour education. Its personalised partnerships are designed to help you upskill, keep developing and stay inspired.

See first-hand what French Balayage can do for your business, visit lorealprofessionnel.co.uk or lorealaccess.com. Or call 0800 030 4034 for more information

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Editor’s letter

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54 ST. BRIGID HAS brought spring along, and now is the time when clients will be thinking seriously about ringing the changes.

There can be little more liberating after months stuck indoors and a whole year of stress than a hair transformation. We asked some of Ireland’s top extensions experts about using tapes and bonds to boost their businesses as well and their clients’ spirits. From creating Rapunzel locks to counteracting the effects of long-term stress and illness on the hair, extensions are the service of the season, turn to page 38 for more.

Speaking of business boosters, did you know going green with salon services and practices can secure you new clients after just one month?

We talk to Green Salon Collective and Irish salon owners on page 22 about how the industry can accommodate increasingly eco-conscious customers and the challenges and pleasant surprises involved. And celebrity stylist Gareth Bromell tells us about his passion for sustainability while showing us around his recently opened, and almost entirely upcycled, Dundrum salon within Harvey Nichols, on page 20. Perhaps you’ll be inspired to treat your space to a little sustainable revamp…

Rachel Marie Walsh, Editor-at-large

anna@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

JOIN US! Kicking off the month is our second Salon Smart HUB content drop featuring a Pricing, Productivity & Profit Webinar on 3 March, advice-packed podcast and lots more.

Not signed up? See page 50. And talking of brilliant business content, we’ll also be hosting our second Salon Smart Live event in May, a day of debates and workshops, see page 52.

Mark 21 March in your diary for the next SELF/STYLED Sunday featuring a multitude of masterclasses. Oh, and one last thing… it’s finally here – the Most Wanted and The It List 2020 Grand Final! On 29 March we’ll be crowning our champs via a live broadcast with starry guests and surprises, see page 46… creativeheadmag.com/events

@creativeheadmag

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March/April WHAT’S INSIDE ON THE COVER L’Oréal Professionnel Paris

BRIDGET HAREN

After unprecedented awards success, we talk to the star salon owner about what it takes to win

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RISING STAR Natalia Roscinska at House of Colour on how she’s looking forward to a long and bright career with the salon group

SHAKE IT OFF Natural textures get an A-List edge from celebrity and session star, Gareth Bromell

EDITOR-AT-LARGE

DIGITAL DESIGNER

EDITOR-IN-CHIEF

ONLINE AND DIGITAL ASSISTANT

RACHEL MARIE WALSH AMANDA NOTTAGE

CONTRIBUTORS

ANNA SAMSON DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

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EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

COMMERCIAL DIRECTOR LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 rachelmarie@alfol.co.uk

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The Hair and Beauty Industry Confederation (Habic) has relaunched its membership programme for 2021, with a special offer to support members during Covid-19 of €99 plus VAT for a year.

Members also get free membership with ISME, the Irish independent business association, allowing them direct access to its business support and resources.

They will also benefit from a number of exclusive discounts including business utilities, insurance, training and even hotel stays. Membership also includes access to webinars on business, marketing, HR, wellbeing and other subjects that matter to hairdressers. Notably, when you join Habic, you are automatically entered into a national register of the hair and beauty industry.

Habic has been extremely active on behalf of current members in the past year. It has provided support and guidance to its members and on social media by developing Return to Work guidelines and interpreting government recommendations, directives and policies. It also lobbied and liaised directly with government on behalf of the industry, and provided free online training and resources on health and safety, HR, and business planning, to support members through lockdowns and re-openings. The confederation also began vital industry research – in collaboration with Image Skillnet and the University of Limerick – to be released later this year.

The body is a non-profit, membershipbased national organisation committed to representing, supporting, developing and uniting all areas of hair and beauty in Ireland. Visit habic.ie/membership

Tom Allen

MOST WANTED AND THE IT LIST GO LIVE –

Anthony Turner

HABIC RELAUNCHES MEMBERSHIP PROGRAMME

Paula McCash winning the first Most Wanted Independent Stylist, 2019

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

AND IT’S FREE TO SIGN UP! THE MOST WANTED and The It List Awards 2020 Grand Final will be an allnew and free live-streaming programme of content taking place on 29 March at 7.30pm, having been delayed due to the Covid-19 pandemic.

The broadcast will star none other than comedy favourite Tom Allen as the host with the most, and feature exclusive live performances, behindthe-scenes action, special guest Anthony Turner and the crowning of the talented Most Wanted and The It List champions of 2020 from the legendary Printworks venue in London. There will be no catch-up availability, so miss it – miss out! The broadcast requires an exclusive code to watch – visit the Events page of the Creative HEAD website and follow the links to sign up and tune in – for FREE! Visit creativeheadmag.com/events to sign up now

Clients are increasingly seeking an experience that goes beyond just hair. The new Authentic Beauty Concept Eau de Toilette for skin and hair has been designed to evoke memories of the salon experience; think fresh linen, white flowers and powdery violet notes. authenticbeautyconcept.com

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Conor James Doyle

#CHedit MY months

AHEAD What March and April have in store for...

APPLICATIONS OPEN FOR IHF STAR TEAM 2021

Dublin colourist among new Redken Advocates Conor James Doyle, winner of the L’Oréal Colour Trophy Ireland 2017, has been chosen

by Redken to join its new artist collective.

The Advocate Network will engage online by sharing new trends, techniques, social expertise and education through pro-to-pro advocacy, with the help of the Redken team.

The line-up includes Samantha Cusick, Tia Lambourn, Jack Baxter, Emily Mander, Harriet Muldoon, Lucy Kew, Vicki Hoskin and Claire Martin, alongside Conor James.

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The Irish Hairdressing Federation is accepting applications for its Star Team 2021 until the end of March. Now in its eighth year, the competition offers trainee stylists the chance to join the best young creative team in Ireland.

The Star Team competition is open to all trainee stylists who are currently undergoing training and will still be training come November 2021. The team will participate at hair events nationally and internationally, as well as receiving coaching and mentoring tips from industry legends.

This year’s educators have yet to be confirmed, but influential artists and educators that work with the current team include Katrina Kelly Education, Ben Brown, the Sugar Culture Creative Team, John Coss and Lisa Eccles.

For your chance to shine, apply online now at irishhairfed.com/star-team

Timely saves salons €442k Timely has calculated that it actively helped its clients in the UK and Ireland to save €442,000 during the pandemic, through various efforts to support the hairdressing industry. The salon software company cut prices by 30 per cent for all customers who wished to use its systems during lockdown for online consultations. Gift vouchers and payment holidays were also offered to support salons, the cost of which Timely will not be asking to be recouped.

Sarah Flutey, head of marketing at Timely, said: “We have had an abundance of amazing feedback from the community regarding our support.”

Dionne Smith

The number of consumers in Ireland who have made changes to the way they pay for goods and services due to Covid-19, primarily shifting to contactless payment methods (73 per cent), in addition to minimising cash usage (63 per cent) and shopping exclusively online (53 per cent), according to the Visa Back to Business Study 2020. More than half (57 per cent) of Irish consumers said they would switch to a business that offered contactless payment.

FREE TEXTURE TRAINING FOR HAIR STUDENTS Celebrity hair stylist Dionne Smith is leading a series of live online sessions for apprentices and hair colleges as part of Cantu Beauty’s new Textured Hair Pro-Training Initiative.

It aims to highlight the inequalities faced

by Black and Mixed-Heritage communities when seeking hair services and empower all stylists with tools and techniques.

Visit cantubeauty.co.uk/hair-initiative

ASHLEIGH FARRELLY HAIR BY ASHLEIGH

With the salon closed I decided to focus my attention on rebranding and on launching a brandnew website that includes a gorgeous Schwarzkopf Professional online shop, perfect for my clients to be able to buy their homecare.

We also have training planned for our new Salon Analyser, and a Mad Hatter’s Tea Party to celebrate the salon’s birthday!

JAMES BAIRD

ALLURE HAIR & BEAUTY

We are really looking forward to getting back into salon life. A lot has changed in the past 12 months, especially in our industry. As we are a big training salon we have been doing lots of distance learning seminars, Zoom meetings and team brainstorming, so we will be well prepared and so excited and full of creativity when the doors finally re-open.

MOVERS AND SHAKERS

Helen Sinacola is the new commercial operations director for UK & Ireland at Wella Professionals.

Alternative Hair has announced Allan Hogg as its new executive vice-president.

WELLA

TRENDVISION AWARD 2021: It’s back – and it has new catego ries! The annual competition opens for entries on 8 March via Instag ram, and includes a new Natural Texture Artist category, as well as a collaboration with student contest, Xposure. see page 26 014-015_News.indd 2

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Clients can enjoy silky-smooth hair and their dream blonde finish with Goldwell LightDimensions. The new SilkLift powder comes in four variations, alongside a Serum and Brightener to customise each service.

IN-SALON SERVICE

089 616 7665 / 087 398 4745 trinitysalon.ie

Love a bit of process porn?

Make sure your work essentials are utterly Instagrammable with these hair tools and accessories from wholesaler Simply Hair.

There are even neon signs for your salon wall!

PRICE FROM €2.50 +44 20 8191 8555 simplyhair.co.uk

Back at school in the ’80s and ’90s, hair clips were dull affairs. Session stylist Andy Smith has upped the accessory game considerably with Hairslydz, a range of pieces that are practical and also statement-making (the idea is to #tagyourhair – perfect for Instagram). A great little extra for your retail shelves, you can start small with pony bands and ribbon, building up to oversized vegan scrunchies and strong pony cuffs, with some fashion barrettes and classic wide headbands thrown in for good measure. With face masks around for a while yet, anything stylish to help control hair and look good in a selfie is a sure-fire winner.

RRP FROM €3.45 INFO@HAIRSLYDZ.COM hairslydz.com

Perfect for long, thick or curly hair, ghd max delivers up to two-times less frizz, less breakage and 80 per cent more shine, all while styling in half the time.

RRP €199

PROHELP@GHDHAIR.COM

Rise and shine with JOICO Defy Damage Sleepover Overnight Nourishing Treatment, a bondstrengthener that nourishes hair as you sleep, delivering shinier, healthier hair by morning.

RRP €24.50 045 856 487 joico.eu

Lose the stiffness and crunch of a regular mousse with MONAT Studio One’s The Moxi Magnifying Mousse. Infused with Rejuveniqe, its blend of clinically-proven ingredients offers a fuller look and feel on thin and flat hair.

RRP €43

ghdhair.com

monatglobal.com

Schwarzkopf Professional continues to innovate with its iconic IGORA line. This refresh sees a big step forward for eco-conscious salons, with updates to the colour line’s packaging that saves 770 tonnes of virgin material each year.

IN-SALON SERVICE +44 800 526 741 schwarzkopfpro.com

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Customise your balayage infinitely with the L’Oréal Professionnel Paris Blond Studio Lightening Clay Powder.

Colourists will love the texture of this clay formula when painting freehand.

IN-SALON SERVICE +44 800 085 4958 lorealpartnershop.com

CREATIVE HEAD IRELAND

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

If ever we needed an optimistic, community-facing, rainbow-driven revamp, it’s right now – 2021 already feels like it’s lasted a year, right? So thank heavens for the new look Matrix, all positivity and innovation. Where to start? Well, its new SoColor and SoColor Sync Pre-Bonded Colour System is a little bit brilliant, with formulas enhanced with its exclusive Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour.

They’re also pre-blended, ready to neutralise even the most complex underlying pigments, for true-totone results on every base. It’s colour that does all the hard work for you, and we’ll need all the help we can get with those post-lockdown colour jobs.

Try the new Neutrals Collection, and there’s more to follow in 2021 that will put a smile on your face... and your client’s!

IN-SALON SERVICE 087 683 8308 matrixhaircare.co.uk

IT’S ALL ABOUT... EXTENSIONS The Heart Company offers premium clip-in human hair extensions that can deliver Hollywood dream hair in minutes.

They’re easy and flexible to clip into hair, sitting invisible under your client’s own hair with no need for glue. It means there’s no damage, and it’s a brilliantly affordable way to see what extensions can do. They are available in four different set sizes, and 15 different colours, and you can’t help but fall in love with the packaging.

RRP FROM €50

INFO@THEHEARTCOMPANY.CO

theheartcompany.co

CREATIVE HEAD IRELAND

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Tune into clients’ wants with Great Lengths Tape Piano (pictured right), which take inspiration from the colour contrast of piano keys and are loved by hairdressers for their natural look. And try new Pre-Bonded Two Tones (pictured left) to layer light and dark tones in one. Both sets of extensions are available in 30cm, 40cm, and 50cm sizes, and are suitable for all hair types.

IN-SALON SERVICE +44 113 278 1292 greatlengths.com/ie

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#CHedit WHY DID YOU WANT TO BECOME A HAIRDRESSER? I’ve always been drawn to hair. From a young age, I had an interest passed on to me by my mother. I also craved doing things that meant I could be hands-on and creative. I briefly studied fine art after school but I always found myself drifting back towards hair – I knew I needed to pursue a career in hairdressing.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? There have been so many amazing things I have had the opportunity to do with House of Colour, but being on the Art Team and teaching are definitely my biggest highlights so far. And now I have been given the opportunity to teach the assistants and students in our Academy.

NATALIA ROSCINSKA INSTAGRAM: @NATALIASTAROSCINSKA_HAIR AGE: 23 SALON: HOUSE OF COLOUR

WHAT IS YOUR DREAM HAIRDRESSING GIG? I mean go big or go home, right?!

New York Fashion Week alongside Eugene Souleiman, and a Schwarzkopf Professional shoot with Tyler Johnson would be the dream. I’ve been in love with their work since I was an assistant, so working with the pair of them is definitely on my hairdressing bucket list.

David Campbell of House of Colour

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I’m already in an amazing place in my career right now and I am sure things can only go up from here.

The possibilities are endless.

I definitely see myself sticking with the House of Colour family, possibly being a creative director or perhaps opening up my own branch.

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H BY GARETH BROMELL DUNDRUM H BY GARETH BROMELL opened on the ground floor of Harvey Nichols, Dundrum in December. The clean space is a clear reflection of Gareth’s passions: working sustainably, great hair and promoting good mental health. The Limerick native designed the entire salon and oversaw every aspect of construction. “I wanted to hire local and nearly all of the materials used to create the salon are recycled, from the wood to the mirrors and metal. I have Takara Belmont chairs and backwashes that came with a lifetime guarantee,” he explains.

The salon includes two private shampoo rooms and a hair bar that comfortably seats six clients. Gareth, who is an ambassador for evo hair brand, showcases his commitment to sustainability throughout. Product packaging is recyclable and only biodegradable towels are used, the heat-styling tools and brushes are recycled and recyclable, too.

Gareth is also an ambassador for Mental Health Ireland and consciously made the salon’s colour palette very natural and soothing. “I’m all about botanicals. It’s the colour of the natural woods I wanted to see, so all the wood is unvarnished. I love Farrow & Ball and researched its green collections for the walls.” He opted for the British brand’s Breakfast Room Green. “The whole environment is very earthy and calming.”

As an in-demand session stylist, he’s travelled the globe, working in the worlds of celebrity and high fashion between London, Paris, New York and Los Angeles for more than 20 years. Now he’s back to share his talent, and his salon is a perfect, peaceful way for clients to retreat from the stresses of the everyday world.

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CREATIVE HEAD IRELAND

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ISLAND REFLECTIONS

The London Styling Unit is retrochic, combining metal and wood for a minimal, industrial look.

Part of Salon Ambience’s Urban Line, it’s on promotion until the end of August – so treat your salon to a bit of a makeover!

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ISNʼT IT TIME IRISH SALONS WENT GREEN? THE BUSINESS EDIT

IF THE EVENTS of the past year proved go green. But support arrived last year in anything, it’s how quickly and effectively the form of the Green Salon Collective, an Irish salons respond to client concerns. initiative that aims to divert as much salon Hairdressers provide emotional support, waste from landfills as possible. These are beautiful transformations and, most recently, materials such as aluminium foil, can be Covid-secure environments where clients can recycled an infinite amount of times. The completely relax.

Collective also recycles hair to ensure that As clients become more sensitive to it will be used to either help absorb oil from sustainability, however, they also want to align waterways, be added to composting mixes or, themselves with businesses that care about if it’s long enough, be donated to wig-making the planet. If you haven’t started thinking charities. “I was delighted to see the Collective about how your salon can connect with extend to the Republic last year as it seems customers who have an eco-mindset, now is that clients – even more than hairdresser – are the time to start. pushing for more green salons,” adds Sarah.

The British Beauty Council’s 2020 All profits raised go to a number of selected sustainability report charities. A tree is found high percentages planted on your behalf of consumer interest in for every waste returns sustainable business box that you purchase. initiatives, as well as Costs may be a rising concerns about concern for salons that maritime pollution and have struggled in the the overuse of plastics. past year. Green Salon A 2019 PwC Ireland Collective’s Fry Taylor SARAH THOMAS, GOLDIROCKS HAIR report found 41 per explains that the only cent of Irish consumers are prepared to pay a upfront payment it requires is €142 for three premium for sustainable products. Post-Covid, in-salon bins (one each for hair, chemicals we will likely be even more eco-conscious. and metals), bin bags, a business guide, a The Environmental Protection Agency marketing kit, a listing on the Collective’s reported that many Irish citizens have used geo-locator and a certificate. their time in lockdown to re-engage with nature The Collective recommends using ‘green in their area. The Greta Thunberg effect, news fees’– a €1 or €2 charge added to a client’s total of environmental crises and a rise in lifestyle bill – to fund the cost of these return boxes. If choices like veganism mean people are seeking you’re nervous about how clients might react, eco-friendly alternatives in every area. there’s an optional trial, as Aisling Hurley of “Salons are some of the biggest polluters Hair by Aisling in Co. Cork, knows. “I joined on the high street,” says Sarah Thomas, during the first lockdown and then, after managing director of Goldirocks Hair. She is reopening, I trialled giving clients the option passionate about keeping her salon crueltyto pay the green fee or not. They all chose to free, and research on how the waste salons participate. The response was very positive.” produce can impact wildlife has made her go Danielle Garner of Wildflower in Ranelagh, even further. After opening her salon in Cork, the Collective’s first member in Ireland, says she sought out brands like Oway and Paper her relatively small studio facilitates the bins Not Foil to help her business reflect her beliefs. well. “We have a lot of eco-conscious clients Some salon owners cite the space recycling who are pleased to see what we are doing. I bins occupy and a general lack of information think that when they see their salon making as deterrents to them making the effort to changes to their services they’re proud.”

“SALONS ARE SOME OF THE BIGGEST POLLUTERS ON THE HIGH STREET”

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LIFE LESSONS

SARAH LYONS SARAH LYONS HAIR AND BEAUTY BAR

Set boundaries and keep them.

Say ‘no’ more often to people – including clients. It’s absolutely okay to slow down and invest in yourself and make personal growth a top priority.

Have zero expectations of anyone. It will be such a strength to you and your decision making. You will never be let down or surprised by anything or anyone. A great boss is never surprised.

Hire slow, fire fast. We Irish sometimes give too much thought to hurting someone’s feelings and tend to put difficult matters on the long finger to avoid uncomfortable situations.

Asking for too much advice from too many people can backfire. Advice is great, but people naturally tend to advise due to a personal experience they have encountered themselves – which can have an impact on their advice for you.

Don’t let what you think society perceives as a goal be your end goal. Whether it’s to be the best stylist or if it’s to be the richest, too many people allow outsiders to influence their own end-goal.

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MEMBERSHIP

with extensive suite of BENEFITS

Introductory Offer 12 months for €99 excl VAT

JOIN NOW www.HABIC.ie

The Hair and Beauty Industry Confederation of Ireland is a nonprofit, membership based national organisation committed to representing, supporting, developing and uniting all areas of the Hair and Beauty industry in Ireland, and all those who work within it.

Throughout 2021 we will continue to be your voice, and to support you & your business Image: Hair Stylist Bridget Haren, Photographer: KEST

COLOUR VISION

THE WELLA PROFESSIONALS TRENDVISION AWARD IS BACK AND BIGGER THAN EVER. THIS MONTH IS ALL ABOUT UNDERTAKING THE PREP AND PUSHING YOURSELF  YOUR TIME IS NOW IN ASSOCIATION WITH

TAKE THE NEXT STEP

Glory could be yours at one of the world’s most iconic hair competitions. Wella Professionals’ legendary TrendVision Award is open from 8 March, and all are welcome to take part – regardless of whether you are a Wella salon or stylist. Talent knows no bounds, and Wella is ready to celebrate it.

We have all of the details on how to enter on page 26. You can enter as many categories as you like (excluding Xposure) giving you multiple chances to get through to the next stage – make sure each entry shows a different look on a different model. If you make it through in multiple categories you will advance in the category where you have scored the highest for the Semi-Finals, with the aim to hold a live Final, Covid-permitting, in the autumn. Push yourself and you could be raising that trophy, sending you through to the International Final. You have until 20 April to enter via Instagram, with photographic results announced the week of 24 May – good luck!

Visit wella.co.uk/trendvision for full information on how to enter, full T&Cs, and details on the amazing prizes on offer. Keep up-to-date with the hashtag #NTVA2021

THE COLOUR CLINIC IS OPEN… EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE AND HOW TO OVERCOME IT. THIS MONTH, LEE QUINN FROM LM HAIR & BEAUTY (@LEEQUIINN), ENCOURAGES HONESTY FROM THE OFF WITH CLIENTS  FOR BOTH OF YOUR SAKES “Client expectations are always tricky to manage. I’ve learnt over the years that every client expects different things. Before you even begin, really try to gauge what they expect their hair to look like when they leave, then hit them with the truth. It might shatter their dreams on the spot that they won’t leave with Barbieblonde hair in one sitting, but it’s better to tell them it won’t look like that right away, than to realise themselves after a four-hour service. I’ve found that clients, while they may not like to hear the truth, do respect it.

“Sometimes we really need to break it down to them for them to understand the ‘why’, but that’s okay! Although some colour clients’ expectations may be unrealistic in one sitting, that doesn’t mean they can’t be achievable after a few. When you explain that the process will be a journey, and sometimes it’s more fun than the destination, it really sinks in. I love to under-promise and try to over-deliver; when you do manage to get that little unexpected lift, or make that hue a little more vibrant than you thought may be achievable, there’s nothing better. I know it can almost feel like a break-up by telling your client that what they want isn’t achievable, but it’s always better to let them down with the news at the beginning rather than finishing with an awkward blow-dry because the colour they got wasn’t what they wanted.”

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SHELFIE TIME The stress caused from lockdown has seen a massive impact on hair growth and it’s a topic on everyone’s mind. In 2020, ‘volume’ and ‘hair loss’ were the top two female hair concerns in the UK. Nioxin is the perfect brand to meet the demand for clients who want thicker hair or have thinning concerns. It is the world’s number-one selling salon brand globally for thicker, fuller hair, and I would recommend anyone to start their journey with the 3 Step System Kits which include a shampoo, conditioner and a scalp treatment. There are six kits in the range, depending on the progression of thinning and for virgin, coloured or chemically-treated hair. Nioxin also offers the salon-exclusive Dermabrasion service, an in-salon treatment which works as a deep exfoliating facial for the scalp.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

SCOTT EVANS, WELLA PROFESSIONALS UK&I COMMERCIAL EDUCATION MANAGER CARE AND STYLE @SCOTTEVANSWELLAHAIR

WHY I’M WELLA I love the family feeling that Wella Professionals creates – it’s unique. It has a fantastic support network and you are always made to feel valued. The people I deal with at Wella have always had a great understanding of our business needs and the ever-changing demands of our clients.

“No matter where you are in your career there is something available with Wella Education. Its educators and guest artists embrace teamwork to enable the best possible outcome for students, and the education is incredibly high quality. This high level of teaching has created opportunities for our own team, who are regularly involved in presenting at the UK studios. The brand is always looking forward and we are sure that, during these challenging times, it will keep on striving to ensure that customers are well and truly looked after and prepared for the journey ahead.”

ALAN BOYCE, TONI&GUY SALONS, DUBLIN @TONIANDGUYIRELAND

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT WELLA.CO.UK @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD IRELAND

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MAKE YOUR DREAM A REALITY #NTVA2021

*Subject to change or cancellation due to government restrictions

WHERE WILL YOUR VISION TAKE YOU? FIND OUT BY ENTERING WELLA PROFESSIONALS’ ICONIC TRENDVISION AWARD COMPETITION FOR 2021

CHALLENGING YOURSELF IS crucial to growth.

The best part? The competition is open to everyone.

Wella Professionals TrendVision Award gives If you are a hairdresser aged 18 and over, then you you the opportunity to showcase your can enter TrendVision Award! You do not need to skills against some of the best stylists be an existing Wella customer or employed at a and colourists in the industry right now, Wella salon to take part. You don’t even need to in one of the most prestigious hair use Wella products in your photographic entry, ry go te ca competitions. Prove yourself to be an Winners in each entary although you will be required to for the Digital im pl award-worthy visionary and unlock also win com Semi-Finals and UK & Ireland Final should you n lo ion for sa the potential to take your career to get that far. business educat e value fresh heights. owners, to th Now we’ve piqued your interest, we’ve got the TrendVision Award has always of €1,000 full checklist on how to enter… been about having the creative insight and talent to blow away the competition.

Impress the panel of highly respected industry XPOSURE JOINS TVA professionals, and you could find yourself competing at an For the first time, the student XPOSURE categories international level. are joining the wider TrendVision Award competition.

Entry is the first stepping stone to widespread recognition There are two student-exclusive categories available: and appreciation in the UK and Ireland. For 2021, TrendVision Creative Colour and Colour the Cut. Competitions are the Award will be a hybrid competition, blending digital and inperfect way for students to cut their teeth in the industry, person participation, culminating in a LIVE UK and Ireland offering invaluable experience and exposure to new ways final on 11 October.* of thinking.

Triumph over your competitors for some incredible prizes, XPOSURE categories are available to QQI Level 5 or 6 including fully-funded photoshoots, mentoring and tailored students in Ireland. education opportunities, exposure in trade press, oodles of

NEW FOR 2021

goodies – and the trophy itself, of course!

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CR EATIV E HE AD AD VE RT OR IAL

CHALLENGE ACCEPTED

NATURAL TEXTURE ARTIST

Robert Eaton

EDITORIAL LOOK

Editorial look reflecting the Sebastian Professional attitude, submitted as a black and white photograph. #ntva_editoriallook_uki

Sanrizz

James Earnshaw

STYLE MASTER

Exceptional styling execution with ghd tools to produce a modern, wearable look reflective of the ‘ghd girl’. #ntva_stylemaster_uki

CRAFT ARTIST

Create a beautiful transformation that combines elements of cut, colour and styling. #ntva_craftartist_irl

James Earnshaw

COLOUR SPECIALIST

Showcase your mastery of Balayage/Luxelights lightening technique, including root shadowing and glossing. #ntva_colourspecialist_irl

Francesco Fontana

COLOUR ARTIST

Beautiful, salon-relevant hair with focus on colour results, shade palette and overall vision. #ntva_colourartist_irl

James Earnshaw

Jordanna Cobella

CHOOSE YOUR CATEGORY WISELY. WHICH ONE WILL SEE YOU CLINCHING THE TITLE?

XPOSURE CREATIVE COLOUR

XPOSURE COLOUR THE CUT

Creative use of colour and its Showcase colour, cutting Showcase and amplify natural placement to create a visible and styling skills to texture through cut and colour hair colour maintaining hair demonstrate a strong, to create a beautifully styled, quality and condition. total hair look. shiny and conditioned look. #ntva_naturaltextureartist_uki #ntva_xposurecreativecolour_uki #ntva_xposurecolourthecut_uki

TRAIN YOUR EYE

ONCE YOU’VE SETTLED ON A CATEGORY, IT’S TIME TO CHOOSE YOUR IMAGE TO ENTER. Your image must have been created within the 12 months before entering. You can enter each category once with a different look on a different model. You can enter as many categories as you like. If you make it through in multiple categories, you will advance in the category where you have scored the highest.

TIMELINE TO SUCCESS THE KEY DATES FOR TRENDVISION AWARD 2021

8 MARCH

Entries open on Instagram

20 APRIL

Instagram entries close

WEEK OF 24 MAY

ON THE ’GRAM

ENTERING IS EASY – simply head to Instagram. Use the correct hashtag for your chosen category and make sure your account is set to public to get seen, and be sure to include a ‘before and after’ image and tag @WellaHairUKI. You’ll then be contacted via DM to fill in a short online form.

If you’re entering from a salon’s account be sure to include your full name so that the Wella team knows who to contact!

Photographic results announced

31 MAY

Digital Semi-Finals submissions open

6 JULY

Digital Semi-Finals submissions close

1 AUGUST

UK & Ireland finalists announced

11 OCTOBER

LIVE UK & Ireland Final

YOU’VE GOT TO BE IN IT TO WIN IT. VISIT WELLA.CO.UK/TRENDVISION FOR ALL THE INFORMATION YOU NEED ON HOW TO ENTER, AND FULL T&CS AND DETAILS ON PRIZES. KEEP UP-TO-DATE WITH THE HASHTAG #NTVA2021 AND FOLLOW @WELLAHAIRUKI TO BE THE FIRST TO KNOW ALL THE COMPETITION UPDATES. GOOD LUCK! CREATIVE HEAD IRELAND

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n r a e l o t e v “You ha s u o i c a r g to be a u o y e r o f e b loser l u f e c a r g a can be ” r e nn i w Bridget Haren er inn w dar w A ic ab H S ix-time 2020 n , salon education ga be all it re he w t ou talks ab r competition style he d te ec rf pe e sh w ho d an

WHEN CLARE STYLIST Bridget Haren took an unprecedented six awards at Best of the Best/Habic Awards 2020 in December – including Salon of the Year for Bridget Haren Hair & Beauty in Ennis, and Hairdresser and Haircutter of the Year Awards for her own work – she left everyone involved bowled over. “She stole the show,” admits Habic chief executive, Margaret O’Rourke Doherty. “The photographic awards are judged anonymously by independent international judges, and Bridget’s work was placed first by so many of them. It’s a real achievement and a true testament to a lifetime of dedication.”

It’s all a long way from Bridget’s start in hairdressing at 15, a career she chose to unite her teenage passions for photography, fashion, and make-up. “I get to do everything I love, from creating my own shows to constantly improving my skill set. I never really stop, I’m always learning,” she smiles. Having initially started with a two-seater salon, her company now employs six stylists, four apprentices, and has an in-house beautician.

However, away from the salon, she’s developed a strong competition style, itself rooted in her creativity. “With the Habic competition we were not allowed to use any images from shoots we’d worked on before. I took a long time deciding on the images. I have a massive bank of work and when we’re planning shoots I make a moodboard and an outline for what I want to create. I always have a back-up plan, too, which is essential because sometimes more back-up images get used than the actual shoot!”

A true perfectionist, she worked on her entry for the Salon of the Year 2020 category up to the last minute. “I wanted

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our entry to show us as a brand in a comprehensive way, including how we connect with our clients even while we’re closed, through our online consultations and our e-shop,” she explains. “The judges said we showed how even while shut we were still there for our clients.”

A seasoned pro

In 2004 Bridget was scouted for Team Ireland and invited to train for future championships. She went on to win many prizes, including silver for Ireland at the OMC Malaysia Cup in Progressive Cut & Colour, and bronze at the OMC World Championships in Frankfurt in the Team event. She also won Gold in the Color Category at the Wella Trendvision Award Ireland Final 2010, and she traces all her success back to that 2004 invitation. “When I joined Team Ireland I learnt about competition work and surrounded myself with people who compete. I learnt how to do a proper presentation and I was guided towards which competitions I should do.”

She entered the Color Category of the Irish Wella TrendVision Award three times before she won. As Colm O’Connell, the Irish missionary who went on to coach a host of world-beating Kenyan Olympic runners, so pithily put it: “The winner is the loser who evaluates defeat properly”.

Bridget had to mentally build herself up to compete.

“You have to learn to be a gracious loser before you can be a graceful winner. I remember finishing those three contests thinking: ‘Why didn’t I win that?’ and going through what I could have done better.” She also asked judges for anything at all that she might have done better. “It might have been down to the make-up or an outfit or my haircut and colour. I did a lot of things to improve.”

This included overcoming anxiety. “I used to be rattled with nerves going into a presentation, so I learnt to take a step out and breathe and calm myself.

She also learnt mind-mapping from The Fantastic Hairdresser founder, Alan Austin-Smith. “I would mind-map exactly what I was going to say in a presentation in five points and then I’d be able to present,” she explains.

Beyond winning prizes, Bridget Haren Hair is known for its education. During the first lockdown, the salon had three apprentices involved in the national apprenticeship scheme. “We had mentors in the salon who continued to work with them through Zoom. The second lockdown began in the lead-up to the apprentices’ exams, and at that time you were still allowed to train people.

Previously my girls had been going into Limerick to be trained but I didn’t want them on public transport so I came into the salon and trained them, as did their mentors, taking all the right health precautions. They all passed their exams with flying colours.”

Oncology support, as well as training to help customers with alopecia, lupus, and thyroid-related hair loss, are also very important to her team. Apart from the ability to offer these clients her services, Bridget finds working with them personally enriching. “I worked with a cancer sufferer a few years ago who’d lost all her hair. When it grew back it was very salt and pepper in colour. We decided to do a hair and beauty shoot with her. It was lovely to see we could transform someone’s appearance without using any chemicals, she looked beautiful. We were all overwhelmed at the results.”

Bridget is also very active in the industry, having recently joined Image Skillnet’s expert panel and is on the board of the Hairdressing Council, having served as president back in 2017. She is currently scouting for new members for Team Ireland and in the future, she will be on the jury for the OMC World Championships. With so many accomplishments already under her belt, she’ll surely be a great inspiration to new Irish talent for years to come.

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Hairdresser of the Year

Making a difference

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l a y Ro

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CR EATIV E HE AD AD VE RT OR IAL

e g a line . y r o t s i h h t i w r u . Colo e s o p r u p h t i w r ORA, G I l Colou a n o i s s e f o r opf P k z r a w h c S r e v o c age Redis n r e d o m e h t r o f reimagined

COLOUR IS AT the heart of a salon – the beating, vibrant hub of creativity, where the magic truly happens. Clients are transformed through the alchemy of science and the raw talent of the colourist, and you need to give them colour products to rely on.

Whether it’s a touch-up, a root smudge or a full transformation, you require a colour range that can see you through everything. An empowering, professional range that is always reliable. A range that can help you commit to a smaller environmental impact. A range that comes with the latest education, consultation tools and brand support to elevate your work and help you execute head-turning looks.

Few colour products can claim the same reputation as Schwarzkopf Professional’s iconic IGORA colour line. The rich history of the line is indisputable – IGORA has been trusted by colourists in more than 120 countries for more than 60 years.

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2021 sees the line evolve once more, while still providing colourists that same trusted quality and finish. IGORA has always been designed to allow colourists to be whatever they want. To be rule-breakers and renegades, to be the original, the very best at classic chic.

IGORA brings the quality – it’s up to you to bring the vision.

Its new sustainable packaging marks a significant shift, in response to the world’s renewed focus on environmental impact. Be a part of the change with Schwarzkopf Professional IGORA, now one of the most sustainable colour brands on the market.

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TUBES MADE FROM 100 PER CENT RECYCLED ALUMINIUM

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, l l a r o One f

ALL FOR ONE The new and enhanced IGORA portfolio from Schwarzkopf Professional is here to make your colour work a breeze

IN AN UNCERTAIN, POST-PANDEMIC WORKPLACE, TRUST AND RELIABILITY WILL LOOM LARGE. CLIENTS WANT TO FEEL SAFE WITH YOU, AND YOU WANT TO BE ABLE TO ENSURE YOU CAN CREATE EXACTLY WHAT THEY WANT. THE HUGE VARIETY IN THE SCHWARZKOPF PROFESSIONAL IGORA RANGE MEANS THAT EVERY POSSIBILITY CAN BECOME REALITY. FEEL SECURE IN THE KNOWLEDGE THAT THERE IS A COLOUR PRODUCT FOR EVERY SCENARIO

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The standard bearer for true colour performance in high definition. Reliable, even and luminous results; innovative fashion shades with up to 70 per cent coverage and natural shades up to 100 per cent coverage, with ultimate colour retention.

Create the coolest blonde results with incredible neutralisation and up to five levels of lift. The first cool blonde-and-bond high lift, Be Blonde features integrated Fibre Bond Technology for reduced hair breakage.

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The go-to when you need guaranteed coverage. Absolutes is IGORA Royal’s first hair colour specifically formulated for mature hair, with 100 per cent white hair coverage in all shades. It contains a patented pro-age complex with integrated collagen.

For clients looking to embrace and perfect their white hair, Silver Whites is a low-commitment colour that enhances natural white or salt and pepper hair.

The intermixable shades are packed with ingredients to care for mature hair.

Enjoy more versatility, more choice and more shine with this convenient colour.

It works perfectly with IGORA Royal and has a fluid formula that can be used in a gel or cream consistency. The Moisture Protecting Complex helps to give hair incredible shine.

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No need to hang about – COLOR 10 gets to work in just 10 minutes, covering up to 100 per cent white hair, ideal for roots and touch-up services. Integrated Amino Acid Carrier Technology means faster colour pigmentation and hair care.

Take things higher for up to eight levels of lift with this customisable lifting portfolio.

Integrated Fibre Bond Technology ensures minimised hair breakage, while Cool Lift delivers enhanced neutralisation when mixed with powder lighteners.

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k n i h TOUTSIDE THE BOX

Colour to your full capabilities with dedicated Schwarzkopf Professional support YOU’VE GOT THE colour, you’ve got the passion – but do you have the support you need to elevate your business to help you through the coming months? You need a brand that has your back, a brand you can trust as much as you trust its products.

Schwarzkopf Professional has built its message around professional colour, professional service and professional support for decades. From visual content supplied to inspire both you and your clients to try new services, to all the details behind each season’s Essential Looks, the latest trend collection and techniques arrive directly at your salon, ready for you to adapt for your clients.

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CR EATIV E HE AD AD VE RT OR IAL

s d l r o w h t o b Best of Schwarzkopf Professional’s dynamic, blended learning system provides you with the tools you need to stay ahead of the game.

Get online education whenever it suits you with ASK Education.

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Be ready for anything with all of the tools you’ll need to wow clients. The new Colorpedia book is bringing colour theory to the next level, to help you maximise and advance your colour business with easy-to-understand examples and visuals.

Utilise the House of Color app for ultimate client management – save clients’ colour history, create personalised formulas based on their needs, and learn more with tutorials at the touch of a button.

community on social Be present with the creative m Schwarzkopf media, with live sessions fro the world. Follow Professional artists around the next one, or be @schwarzkopfpro to catch and #IGORARoyal featured by using #BeIGORA

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Great Lengths

REVEALED!

THE 8 SECRETS OF EXTENSIONS STYLISTS We asked some of the busiest extensions experts for inside information on growing your client base, marketing your skills and boosting your business. Ssh!

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BUILD CONFIDENCE

AMY SHANAHAN, AMY MICHELLE HAIRDRESSING, CORK

The best way to build an extensions clientele is to build confidence. Find a brand that you truly believe in and test the product – either have the extensions fitted on your hair or on a staff member’s hair, then you can see the longevity, quality, and if there are any flaws.

Once you have your brand the next thing is to become highly trained and educated in it, as hair extensions need to be maintained correctly.

‘Before and after’ images are the best way of marketing extensions. I used Instagram a lot to build up the business. I asked my clients to tag us in their stories and photos, then we would treat them to a complimentary treatment. Once they had tagged us their friends would enquire and we would always convert at least one into a paying client. From there, just watch your extensions business build.

CONVERT YOUR REGULARS

AILEEN BARNBY, BARNBY & BRENNAN, KILDARE The quickest way to gain extensions customers is to convert your existing client base. People have plenty of misconceptions about the time commitment and cost involved with extensions, there really are options to suit every client’s lifestyle and the better we know a client, the more closely we can assess which extensions will suit her look and lifestyle.

Current clients are the best people to start with, while positive word of mouth and social media shares can add to your turnover. Offering hair extensions in our salon has transformed our business as clients travel from far and wide to get ethical, premium-quality hair and perfect application. Using Great Lengths extensions we’re able to create a bespoke package for each client based on their hair needs.

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2.

START WITH TAPES

NEISHA AHERN, CATWALK HAIR CONSULTANCY, LIMERICK

Tape hair extensions have been trending in Ireland since 2010 and show no signs of going out of fashion. They are an amazing service to offer to clients, whether the client decides to move on to wearing bonded extensions or not.

Tapes are so quick to apply, a full head can be finished in less than 30 minutes with zero damage to your client’s hair. In fact, many clients who switch from another, more highmaintenance extensions method will see a significant improvement in their overall hair strength after trying tapes.

Due to the time they take to apply and style, they are highly profitable and can improve client turnover and satisfaction, all while giving your social media profile a boost from happy customers. Many leading hair brands offer high-quality hair, you can always find a brand that suits your salon’s budget. Tapes are just one of many extensions methods you can offer your clients but as they are the lowest risk with a completely positive return, they’re a winner all-round! Tapes can also help you achieve looks that colour can’t manage. On brunettes, for example, we can create a beautiful caramel multi-tonal effect as tapes come with a rooted tip that appears very natural. Tapes can help keep blonde hair brighter between colour top-ups.

Extensions have gotten a bad reputation due to the quality that was on the market years ago, but this has greatly improved.

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4.

EDUCATION, EDUCATION, EDUCATION

EMMA LEUNG, KELLY LEUNG HAIR DESIGN, DUBLIN Ensuring the whole team is knowledgeable about hair extensions can be a game-changer in selling them as a service. The entire team at Kelly Leung Hair Design – including those who don’t know how to apply extensions – receive education about how to consult on them. I have complete faith in the Great Lengths training course to teach those who apply extensions, but when clients are getting their colour applied or washing at the basin, having every team member ready to answer any questions or promote the service can work wonders in both starting and retaining clients with extensions.

We have clients in their 70s who keep coming back to us for the service, so it’s well worth having staff who know what to recommend. After that it’s all about educating the client on aftercare. While we would never advise a client to remove extensions at home, we do take calls about homecare during lockdown. Aftercare help is almost as important as the support we give them when they visit because the better they care for their bonds, the more they get from the extensions experience.

5.

RECOGNISE WHERE SOMEONE NEEDS A BOOST DENISE PHILLIPS, PELO HAIRDRESSING, KILDARE Extensions can really transform your business as well as your clients. We see many clients with thinning hair, particularly around the face if the hair is coloured. Some clients also have post-partum hair loss or traction-related alopecia from past use of extensions. Stress also seems to have caused a lot of extra hair fall during the lockdown.

We offer tapes and bonds, the brands we work with are BeautyWorks, Showpony, Gold Fever, and Platinum.

Our clients get carefully customised packs of extensions.

Each client gets a selection to suit her desired look and lifestyle needs. Skin wefts, for example, are excellent for all-over thinning because they look so much like the scalp. We can do single or double Remy extensions to replace lost volume around the roots. Tapes are easily adapted to a client’s own needs, however old they are.

6.

CONSULTATION AND CARE ARE KEY

EDWINA HAYES, STREETLIFE HAIR, KILKENNY Our business has grown tremendously since introducing hair extensions, accounting for about 30 per cent of my sales last year. I learnt how to apply extensions even before I qualified as a stylist – I saw them as an important aspect of the business. We give a thorough consultation to each client and build a relationship with them from the start to find out exactly what they want to achieve.

From the initial application, all clients go away with an aftercare kit, are booked in for a maintenance check and removal, all included in the cost.

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7.

GIVE YOUR CLIENTS GREATER OPTIONS

KATIE-JANE GOLDIN, HAIRTALK EXTENSIONS IRELAND Gone are the days when hair extensions were only associated with creating length. In recent years we have seen them evolve and become more accessible, they are no longer a specialist product for a select few.

Hairtalk tape extensions can be an add-on service to your regular colour appointment as the application time is significantly quicker. We are seeing a major shift in two areas: fillers to add a volume boost around the face, and colour without commitment, which is the technique of using extensions with shades lighter than the natural hair instead of bleaching.

Both options usually only require one to three packs, which means an application time of about 15 to 30 minutes. It has never been easier to transform your clients’ look and they will enjoy the quick turnaround, no more hours on end in the salon for fabulous hair!

8.

REASSURE CLIENTS WHO HAVE SUFFERED A BAD EXPERIENCE LISA CANTWELL, PLUSH HAIR, WATERFORD A lot of clients come to us after having bad experiences with hair extensions. They may not know which brand or even what type of extension did the damage, so we want to blow them away with our expertise!

Other clients come to us who have never had extensions before but have heard horror stories from friends or family and are a little nervous, so the fact that we can reassure our clients that our extensions will not damage their hair and can show them our work is a huge selling point.

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Know your brand inside out, that way you can answer every question with confidence. In the salon we use Great Lengths extensions exclusively. We can guarantee our clients that, with the correct aftercare, their extensions will work with their own hair and even help it grow.

Most of our business comes from word of mouth – believe in your brand, your work, be passionate and your clients will trust you and spread the word. I adore applying extensions and seeing the transformations – and the look on a client’s face afterwards gives you the best feeling in the world!

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HIGH CONTRAST

HIT THE RIGHT NOTES WITH CLIENTS, THANKS TO AN ARRAY OF BEAUTIFUL BLENDS WITH THE NEW GREAT LENGTHS TAPES PIANO SHADES AND PRE-BONDED TWO TONES SOMETIMES IT’S ABOUT a total transformation, and sometimes it’s just a subtle change. No matter what kind of look your client is dreaming of, investing in a professional extensions brand goes a long way to giving you the versatility to create just about any style.

Tune in to your clients’ colour dreams for multidimensional, natural colour results while also providing the volume and length they dream about with Great Lengths’

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latest additions. 2021 sees two new lines of professional extensions joining the line-up to give you even more options when it comes for creating bespoke, beautiful results.

The GL Tapes Piano shades and Pre-Bonded Two Tones have been designed to enhance your colour creations, and to make your chosen tones really pop. Add another layer of dimension for even more vibrant and striking results, which reflect the multi-faceted appeal of natural hair.

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PLAY ON

The design of the GL Tapes Piano shades was inspired by the contrasting light and dark keys of a piano, using that contrast to add dimensional colour across nine shade families.

Available in three lengths (30cm, 40cm and 50cm), the new Tapes Piano shades are suitable for all hair types and are particularly suited to fine hair.

Great Lengths’ brilliant tapes are loved by hairdressers for their natural look with maximum comfort for clients, carefully designed to eliminate tension on the scalp. Each application lasts between six and eight weeks, and clients can have the same set of tapes re-applied up to three times, making them incredibly economical.

TURN AROUND, BRIGHT EYES The GL Tapes Piano colours are joined by new PreBonded Two Tones, providing another solution to colour transformations and clients looking to add realistic depth of tone to their new style. Available in nine shades, each stand features a blend of two colours. This creates a ‘reversible’ effect, with a darker colour atop a lighter one beneath. The result? Enriched colour with a truly natural-looking finish.

The Pre-Bonded Two Tones are also available in three lengths (30cm, 40cm and 50cm) and are equally suitable for all hair types. Application is a breeze, with keratin bonding via Great Lengths’ cold or thermal machine technology.

This ultra-subtle application can last up to five months with proper care and maintenance.

Whether it’s length, body or colour your client craves, you don’t have to turn them away when you use Great Lengths’ industry-leading extension options. Tradition, quality and Italian production support the Great Lengths philosophy of excellence, in full compliance with the highest ethical standards. And when your clients are finished with their hair, feel good about the fact that Great Lengths is a proud partner of The Little Princess’ Trust since 2015, with stylists able to donate removed extensions to support the cause.

Tune into clients’ needs and offer a hair extensions brand that can create limitless, natural-looking results.

For more information, call +44 113 278 1292 or visit greatlengths.com/ie @greatlengths_ireland #greatlengths CREATIVE HEAD IRELAND

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e k a h S f f o t i

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ART DIRECTION AND HAIR Gareth Bromell using L’Oréal Professionnel Paris and ghd, assisted by Roy Leigh. STYLING Aisling Farinella, assisted by Jules Gavin. MAKE-UP Sarah Langan

#TB to Stea mpod 3.0 demo at Salon Smart Dublin

My look, created for #BacktoCool Getting into charact er with @loreal pro Stea mpod 3.0 x Karl Lagerfeld!

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Our colour specialists graduate!

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• • • • • •

Image Skillnet is co-funded by Skillnet Ireland and network companies. Skillnet Ireland is funded from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science.

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