Creative HEAD Ireland January 2019

€7.50 JANUARY/FEBRUARY 2019

In print•online•everywhere!

IRELAND

JANUARY/FEBRUARY 2019 CREATIVEHEADMAG.COM

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CR EATIV E HE AD AD VE RT OR IAL

STAND OUT

PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING, IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT. In 2018, consumer awareness of techniques and trends grew at a pace like never before. Social media now has a huge influence on how clients get their inspiration – anytime and anywhere. And what’s more, it’s not just traditional celebrities that are setting the trends, it's given rise to powerful new professional influencers such as colourists (like you!) who clients trust when making decisions about their hair. Social is the leveller when it comes to salon success.

As a large colour conversation takes place online, it’s important to ask yourself: do you want to stand out from the crowd? First and foremost you must have a palette that will give you a point of difference. Like any great artist, your palette helps you create the masterpiece. Easy to apply, blend and shade match, Redken colour is what you need to deliver instant colour results and uncompromising shine. Combine this with trend-led techniques that can only be applied by you, the pro colourist, and it's clear that Redken gives you the professional edge and will drive conversation and content online.

REDKEN COLOUR – THERE'S NOTHING LIKE IT. IT REALLY SETS OUR WORK APART. Long hailed as the number one colour in the US for its mantra of colouring differently, Redken colour offers a unique proposition for salons that dare to be different: Color Gels Lacquers and Shades EQ. The perfect pair for A-list hair, this liquid colour duo is easy and effortless to use and will guarantee the most premium results for colourists seeking to set their shades apart. Its cult following of It-list colourists is growing daily. Do you want to be part of this growing tribe and do different? Get ready to shade the nation with Redken,

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*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018

IN 2018, THERE WAS A +714%** INCREASE IN GOOGLE SEARCHES FOR “REDKEN COLOUR”

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THE PERFECT PAIR

NEW: COLOR GELS LACQUERS PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION & SHINE. ARE YOU READY? Redken’s new Color Gels Lacquers offer long-lasting colour and 100 per cent grey coverage. It’s got a new-generation gel base that makes it ideal for technique work, with super-fast, high-precision application from a bottle or a bowl. With up to four levels of lift, and over 45 shades to choose from, Color Gels Lacquers offers you endless opportunities to create beautiful, seamless results.

Advanced technology with exceptional results, offering up to 100 per cent grey coverage.

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Up to four levels of lift and faderesistant results with UV-stable, long-lasting dye technology.

Respect hair’s integrity for instant glossy results and healthylooking shine.

13/12/2018 15:49

CR EATIV E HE AD AD VE RT OR IAL

FOR A-LIST HAIR

THE ICON: SHADES EQ

THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR

Every technique, every client, every colour is covered with Shades EQ. Shades EQ Gloss offers demi-permanent colour without lifting hair. The formula is perfect to gloss, refresh, cover grey, tone, correct, colour… all with a sheer result. With no ammonia, the gel formula respects the integrity of the hair and adds unbeatable shine. Shades EQ is colour like no other that will elevate your salon techniques to the next level.

Guaranteed even results, no matter what hair type you are working on.

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Insta-ready shine and gloss, a colour that was made to be social!

More than just a toner, there is nothing that one (or two!) of these pink bottles can’t do!

13/12/2018 15:49

’’

NOTHING BEATS THE SHINE AND HEALTH LIKE LIQUID HAIR COLOURS! 100% COVERAGE FROM COLOUR GELS AND INTENSE SHINE AND CONDITIONING FROM SHADES EQ GIVES THE PICTUREPERFECT RESULT EVERY TIME

’’

MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON AND IT LIST FASHIONISTA WINNER 2018

THE IT-LIST COLOURISTS ARE REDKEN OBSESSED.

’’

WORKING WITH LIQUID COLOURS IS A TRUE GAME CHANGER! THE EASE OF CREATING A SEAMLESS BLEND HAS NEVER BEEN EASIER SINCE THE ARRIVAL OF LIQUID COLOURS

’’

SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST AND SALON OWNER

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MICHELLE MARSHALL, REDKEN ARTIST AND SALON OWNER

’’

CR EATIV E HE AD AD VE RT OR IAL

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THANKS TO THE UNIQUE LIQUID GEL FORMULA, COLOURING IN SALON HAS NEVER BEEN SO EASY. GUARANTEED RESULTS AND SPEEDY APPLICATION HAS GIVEN MY TEAM SO MUCH MORE CONFIDENCE

HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR

’’

WITH THE REFLECT OF SHADES EQ IN A PERMANENT HAIR COLOUR THAT COVERS GREY, YOU CAN USE COLOR GELS LACQUERS AT THE ROOT WHILE REFRESHING WITH SHADES EQ ON THE ENDS. GENIUS!

’’

CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON

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IT'S TIME TO ATTRACT A N

MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOTTLE

FOR SHADES THAT

FOR SHADES THAT

REFRESH

TONE FOR SHADES THAT

GLOSS

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T A NEW COLOUR TRIBE

O BOTTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE

FOR SHADES THAT

COLOUR

FOR SHADES THAT

COVER

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FOR SHADES THAT

CORRECT

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THE IT-LIST TECHNIQUE PERFECTOR

’’

’’

I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ. IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION!

TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST

USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY

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CAN YOU KICK IT IN 2019?

TO KICK OFF, FRESH FROM NYC… NEW SHADES EQ KICKERS Explore a bigger palette of possibilities with four NEW high purity, vibrant shades – yellow, orange, red and violet – the perfect additive to create unique shades of colour.

Pump it up, personalise it and perfect every colour with these must-have shades.

TRACEY CUNNINGHAM

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NEW & EXCLUSIVE – TRACEY CUNNINGHAM COMES TO THE UK! This February, for the first time ever, the queen of shades Tracey Cunningham will be coming in from LA to host an intimate masterclass, sharing her secrets to creating A-List hair. An event not to be missed, follow @redken on Instagram for more information!

*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information

CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET. DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS. MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST.

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BE DIFFERENT. BE REDKEN. TO BE PART OF A NEW-GENERATION COLOUR HOUSE, CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION

JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM FOR MORE INFORMATION REDKEN.CO.UK

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REDKEN

REDKENUK

REDKENUKI

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

IN CONVERSATION WITH… ZOË IRWIN

Press play on the first of our monthly series of films, which sees UK editor Amanda Nottage discussing all things hue-related with the Wella Professionals band of Colour Creatives

I predict a riot! Beauty Underground’s latest collection blows away the January blues with an explosion of colour

creativeheadmag.com

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Do not adjust your sets…

It’s all Creative HEAD, all the time on new CH Video

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It’s time for a change. Visit Salon Smart and learn how to create a better business. Tickets are on sale now!

@creativeheadmag

12/12/2018 15:15

Editor’s letter

12

50 As we enter the New Year, you’ve probably starting thinking about resolutions for self-improvement – but what about your salon? While spring still seems a long time away, use this time to plan so that 2019 is your best year yet for business. Consumers want more from their salon than ever before, so perhaps it’s time to launch some additional services to your salon menu – turn to page 40 where a host of successful salons share their secrets. And when it comes to teamwork, nobody knows better than Lloyds Hair, the Most Wanted Supreme Team winner of 2017 and 2018. When things got tough, this gang fought hard and came out stronger than ever – find out how on page 38. And speaking of inspirational, Creative HEAD chatted to Most Wanted Hair Icon Eugene Souleiman about trends, taking risks and what it’s like working with the infamous John Galliano.

Meet the man who has captured the imagination of hairdressers and fashion designers alike on page 44. This year looks pretty exciting already!

54

Anna Samson Editor

anna@alfol.co.uk

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CREATIVE HEAD IRELAND

12/12/2018 13:57

January/February

WHAT’S INSIDE 38

€7.50 JANUARY/FEBRUARY 2019

In print•online•everywhere!

IRELAND

JANUARY/FEBRUARY 2019 CREATIVEHEADMAG.COM

READY TO DO DIFFERENT ON THE COVER

WHAT LLOYDS DID NEXT

Lloyds Hair in Waterford pulls together in adversity to show what it takes to be a Most Wanted Supreme Team

40

46

IMPROVE YOURSELF

Take the opportunity to expand your salon and give clients exactly what they want

FASHION

Most Wanted Hair Icon Eugene Souleiman delivers texture with a playful edge

JENNY BROOKS

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

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ANNA SAMSON

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NICK JABBAL

ALISON ROWLEY

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ContentsJan.indd 1

Hair by Redken

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Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag 05

13/12/2018 14:57

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

ICONS HONOURED AND STARS BORN AT IHF AWARDS MORE THAN 200 members of the hairdressing industry gathered together in the Gibson Hotel in Dublin for the 2018 Irish Hairdressers Federation Icon and Star Team Awards. The Icons section of the event celebrated the truly outstanding in the world of Irish hairdressing. Mark O’Keeffe, owner of Sugar Culture salons, accepted the IHF Icon Business Award, while Joanne O’Neill, owner of Joanne O’Neill Hairdressing in Antrim, scooped the IHF Icon Award. Paul Davey from Davey Davey Hair took home the IHF Social Media Award in recognition of the innovative Hairdressing Live, an online platform that enables hairdressers to watch tutorials from industry experts.

The new IHF Star Team was also announced. They are (pictured below, from left to right): Jodie Quinn of House of Colour, Stephanie Thompson of Zinc Hair & Beauty, Jade Condron of Indigo Hair & Beauty and Cara Finlay of Sarah Mason Professional. The first ever IHF Gents Star Team was revealed, too, made up of Lewis Griffin of The Academy Barber, David Boardman of Dylan Bradshaw, Sarah Kelly of Lloyds Hair Waterford and Christina Timlin of Society Salon. The IHF Star Team will enjoy a year of education, training and shoots.

TRALEE STYLIST IMPRESSES WITH CREATIVE VISION LORRAINE HORAN OF The House of Glamour in Tralee was revealed as the overall winner of milk_shake Creative Vision Live 2018, fighting off international competition. She impressed at the Irish heat, which took place at The Wright Venue in Dublin and was hosted by milk_shake education managers Becky Wardrop and Ricky Younis, before being awarded the top prize. Becky said of Lorraine’s win: “Her interpretation of pop art, her colouring and styling skills and her presentation were all outstanding. Creative Vision Live is just the beginning of Lorraine’s journey and we can’t wait to see what happens next.” Also at the event, milk_shake ambassadors David Vault Baker, Shelley Pengilly, Julian Dalrymple and Andrew Smith presented their colourful creations in a section entitled Colour Nation, giving a dose of inspiration to all there.

Start 2019 with a clean, green slate. The Kemon Bellessere range is inspired by nature, and uses precious argan and flax oils to care for the hair. We love the night treatment – this velvety-smooth formula soaks into strands overnight for gorgeously soft hair.

RRP from €13.95 xpertpro.ie

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CREATIVE HEAD IRELAND

12/12/2018 15:10

#CHedit MY months Will Young, Catherine Handcock and Paul Percival

AHEAD

What January and February have in store for…

GER HENNESSY HENNESSY HAIR STUDIO

Will Young pops up at Coterie THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… singer, songwriter and actor Will Young! Hosted by Creative HEAD Ireland publisher Catherine Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared insight into what makes their Aberdeen salon so successful, joined by their colour expert, Sarah Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern for the younger generation and their mental health, a subject close to the heart of his long-time client and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming Specialist Jody Taylor spoke of his time as a session stylist and the launch of his own product line, Taylored London. After drinks, guests left armed with a gift from event sponsor BaByliss PRO.

CREATIVE HEAD VIDEO LAUNCHES BURSTING WITH videos from top hair artists from around the word, Creative HEAD Video is the place to explore new trends and new ideas. Watch action from Creative HEAD events such as Most Wanted, Salon Smart and The Coterie, or delve into the minds of your hair icons with exclusive, behind the scenes footage. Expertly created, beautifully filmed and ready to watch, it’s waiting at creativeheadmag.com/tv – just press play!

CREATIVE HEAD IRELAND

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IHF SPARK SESSIONS DAZZLE AGAIN THE SECOND IHF Spark Session for female business leaders to provide inspiration and discuss their success and motivations took place at Lloyds Hair in Waterford. Hosted by David Campbell, IHF president and co-director of the House of Colour salon group, the panel featured (pictured above, from left to right): Lisa Eccles of Zinc Hair & Beauty, Katrina Kelly of Cut_Social, Anna Furlong of Anna Furlong Hairdressing, Danielle Kennedy of Lloyds Hair and Samantha Byrne of Vanilla Hair Design.

I was recently chosen to be part of the Alter Ego International Technical Team! In January I will be over in Italy for Train the Trainer sessions with Leonardo Rizzo of Sanrizz. I’m excited as I will learn all new cutting and colour techniques that I can bring back to my salon and use as an educator to train in other Alter Ego salons.

HANNAH MCARDLE VIBE HAIR SALON

We are very excited for 2019 as we have a lot of education projects lined up. The whole team, including myself, are going to complete the ALFAPARF Milano Colour Masters Degree, beginning in mid-January.

This will be my second time doing this degree, and I believe it is a game-changer.

Education and training is essential in our industry.

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JOIN US! Become a member of the Creative HEAD Club and get six issues of the magazine for £10, along with the chance to win opportunities and exclusive giveaways.Visit creativeheadmag.com/store for more details.

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12/12/2018 16:43

Have you seen the size of the teeny-tiny bonds on the new Pro Tip extensions from Remi Cachet? Smaller than a 10 cent piece! Clients will love the natural feel…

IN-SALON SERVICE +44 1642 867213

Newly revamped Pro Fiber from L’Oréal Professionnel boasts next-level shampoos and masques reformulated with new APTYL 100 technology to help seal and repair damaged hair fibres.

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Keep the pampered-atthe-salon feel going strong with Number One, the first hair perfume from Great Lengths. The peony and lime blossom fragrance is also infused with keratin to help to leave hair softer and shinier.

RRP €28.91 01 513 4153 greatlengthshair.co.uk

OSiS+ Session Label Super Dry Memory Net from Schwarzkopf Professional gives incredible, instant hold that’s flexible enough to brush through without losing shape.

lorealprofessionnel.co.uk

New from milk_shake’s Lifestyling range are Strong Eco Hairspray, Curl Perfectionist cream and Let It Shine mist.

RRP FROM €16.69 01392 365177 The Precious Natures range of professional colour from ALFAPARF Milano has welcomed a new collection, ideal for winter. The four new Cool Naturals shades are perfect for clients who want their hair to look frosty yet fancy, and are infused with chestnut – renowned for its repairing action. The four new colours join a range of 53 tones in the Precious Natures range, which take inspiration from healthy foods to deliver colour that’s gentle and bright.

Free from ammonia and PPD, they’re ideal for clients who want to start the new year with a new colour that’s gorgeous without being damaging.

red-hotproducts.com COLOUR

IN-SALON SERVICE 045 856490

Get creative with the expansive TIGI Copyright Custom Create range. With a variety of flexible styling formulas, the only limit is your imagination.

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Ideal for medium to longer length hair, lightweight Fiber Grooming Foam from American Crew delivers manageable volume and lived-in texture.

RRP €14.90 01 8869300

americancrew.com

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When combined with the full SP range, SYSTEM Man offers more than 262 million possible product combinations, perfect for the personal touch.

IN-SALON SERVICE 1800 246100 systemprofessional.com

Banish brittle blondes with Pureology’s Strength Cure Best Blonde range, which corrects tones and repairs damaged strands, with AstaRepair.

RRP FROM €20.50 +44 845 6000815 pureology.co.uk

CREATIVE HEAD IRELAND

12/12/2018 16:45

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Mixing the best of styling products and the refreshing aspect of dry shampoo, the new Redken Dry Texture collection is ideal for embracing personal style and natural texture. Premiered backstage at the Coach S/S19 show for NYFW, Redken creative director Guido Palau used the new collection for the perfect effortless vibe. The Dry Shampoo Powder 02 is the love child of dry shampoo’s lift and texture, with the precision and lightweight feel of a styling powder. Need a bit more grip? The innovative Dry Shampoo Paste 05 gives amazing root lift and absorbs impurities, with plenty of flexibility so clients can style to their heart’s content, while ontrend charcoal helps to absorb excess oil for a relaxed matte finish.

RRP FROM €26.10 01 604 5918 redken.co.uk

IT’S ALL ABOUT... COLOUR POPS IGORA Vibrance from Schwarzkopf Professional has experienced a cuttingedge upgrade for a more versatile formula with a supershiny finish. All the colour fun, turned up to the max.

CREATIVE HEAD IRELAND

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Opal-Essence by Illumina Color has colours that magically reflect both warm and cool tones with zero depth and sci-fi shine – a futuristic colour update from Wella Professionals.

IN-SALON SERVICE +44 800 3286920

IN-SALON SERVICE 1800 246100

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12/12/2018 14:03

LIFE LESSONS

CHELSEA KEARNEY BLOWN AWAY

Step away from social media. Sometimes we need a break and to stop comparing ourselves to others. After all, people only show what they want you to see.

You’re never really qualified.

It doesn’t matter how long you’re in the industry or how much experience you have, there is always something to new to learn. Time spent training is time well spent.

Teamwork makes the dream work. I am lucky to have people that share the same work ethic as me – surround yourself in positivity.

Likes don’t equal happiness.

I’ve had 20 likes and 2,000 likes on work I’ve done and I’m proud of both. Sometimes a cup of coffee gets more likes than a six-hour colour correction – don’t take it personally!

Sometimes it doesn’t work.

I’ve had a hair salon for nearly 10 years, and I’ve had some amazing highs but also some lows. Running a business is hard – just take the bad with the good and move on.

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THE BUSINESS EDIT

SHOULD SALONS AGREE TO COLOUR SERVICES FOR UNDER-16S? THE PAST YEAR has been an explosive one for colour in salons, driven in no small part by the flood of beauty images on Instagram and Pinterest.

As under-16s are huge users of social media, it’s understandable that many want the colour transformations they see – and would happily hit up the Bank of Mum and Dad to get it done professionally.

However, the European Commission insists that all permanent hair colours carry warnings that they’re not intended for use on children under the age of 16, whether the colour comes in DIY boxes or is used by salons. The aim of these warnings is to lower the risk of young people becoming sensitive to permanent hair colours. Almost all permanent hair colorants include PPD, which is most often associated with allergic reactions to hair colour, and the younger that a person starts to use permanent hair colour, the higher the probability that they may develop allergies to these products.

Hair colour allergies are a serious matter; they can range from itching, rashes and swelling to breathing difficulties and even being hospitalised.

One of the queens of Instagram colour transformations, Most Wanted Colour Expert Sophia Hilton, admits she doesn’t colour under-16s because of insurance issues, but would like to. “We need to move with times, kids are not kids anymore. Why are we always so slow to recognise change?” she asks. Conor Doyle, senior colourist and educator at Peter Mark, agrees that the hairdressing industry ought to move with the times and give credit to creative teenagers who want to look their best. “It’s something I’ve actually changed my mind on recently,” he says. “A first, seeing a kid

run around with rainbow fantasy locks freaked me out – how irresponsible – and then I reflected on 13-year-old goth-me and how much I would have resented that opinion. It’s only hair and why shouldn’t kids be allowed express themselves?”

However Conor admits that it’s important to follow the lines set down by insurance companies. “I actually thought it was illegal to colour hair on those under the age of 16 until recently. It’s not, but insurance companies will usually not cover you for under-16s due to the risk of allergic reaction.

And that’s why I wouldn’t take it on myself.”

“We offer low maintenance colour services for teens from 15 years of age with their parent’s or guardian’s consent,” says Karen Whelan, director at The Colour Room at Aidan Fitzgerald. “We inform them a skin test must be done and explain that longterm colouring can damage hair.”

So what advice can hairdressers give, when the pressure for young people to change their appearance can be so strong?

“If under-16s do choose to colour their hair, it should be done in a way that’s safe, temporary, low maintenance and low risk –- please nobody take a 13-year-old for a full bleach and tone!” says Conor. “Perhaps they could use gentle, vegetable-based, direct dyes only towards the end of the hair and a patch test should always be done first.”

“We don’t colour under-16s and would always advise them not to do it,” says Ger Hennessy, owner of Hennessy Hair Studio.

“But, in an age when social media is so pervasive, we try to compliment under 16s on their natural hair to boost their confidence.” With the right pep talk, a cool cut and an on-trend style, you can make clients feel fantastic without any risks.

CREATIVE HEAD IRELAND

12/12/2018 16:54

#CHedit WHY DID YOU WANT TO BE A BARBER? I was always an artist, not an academic. I struggled in school, so I knew college was not for me. I would head into town every couple of weeks to get my hair cut – the place I went was Cut & Sew in Temple Bar. The atmosphere in the shop was always buzzing, and the staff there had a passion for what they were doing.

It was where I wanted to be.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I worked at a charity event set up

by Jason Brophy, a barber I look up to. I was given the opportunity to work alongside him for the day and, after the event, Jason told me I had potential and later asked me if I would be interested in working with him. My other main highlight is more recent – joining Cut & Sew, and working in the Dundrum shop.

JAKE KEATING AGE: 21 CUT & SEW, DUBLIN

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I would like to be working for myself, with my own shop and a dedicated team of barbers. It would also be great to have my own education courses to teach the next generation of barbers who are as eager to learn as me.

WHAT IS YOUR DREAM BARBERING GIG? It would be to share a stage with talented barbers from around the world at a convention where we could share our skills and experiences with people who have the same passion. I want to inspire others.

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10/12/2018 16:06

#CHedit

Inside story MASK HAIR DUBLIN

After 30 years in the hair and make-up industry, Valerie Patterson decided that it was time for a new challenge – launching a new salon in partnership with her brother, Ray. Her vision was to create a one-stop shop where style meets relaxation. “I love to do the ‘overall look’ – cutting, colour, Great Lengths hair extensions and make-up, all in a relaxed atmosphere,” says Valerie. She found the perfect space on Grafton Street, Dublin, overlooking College Green.

“It has big windows and high ceilings but very little wall space so I had to be inventive,” she says. The siblings worked together for two months to finish the decorating themselves. “I did the wall painting – there are astrology signs and freehand designs,” Valerie says. There are also plenty of flowers and greenery to bring a little bit of the outdoors inside, and Valerie’s favourite section of the salon is the tiled back wall. “I’ve always loved metal ceiling tiles so I ordered them online from Florida and cut and fitted them myself.” And you can’t forget the show-stopping centrepiece – the huge, sparkling mask that gives the salon its name. “I found the mask in Spain and had it shipped over. Then we put LED lights and mosaic tiles behind it. I love an art project!”

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SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD Ireland!

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InteriorsJan.indd 1

BESPOKE ELEGANCE

The Belluna chair comes upholstered in a choice of 40 colours, four different bases and even has armrest and foot rest options.

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CREATIVE HEAD IRELAND

10/12/2018 16:08

, H S E R F FORWARD-THINKING AND HUNGRY

SESSION’S NEXT GEN

MEET THE NAMES STORMING THE SESSION SCENE – ON SHOOTS, ON SET AND AT SHOWS. THEY ARE INCREDIBLY AMBITIOUS AND RIDICULOUSLY TALENTED...PREPARE FOR DEBATE AND DELIBERATION AS WE GET THE INSIDE SCOOP FROM SESSION’S NEXT GEN

MADS-SUNE LUND CHRISTENSEN

RYAN STEEDMAN Percy & Reed

JODIE AUSTEN

Session hair artist

JAMES BICKMORE Headmasters

VALERIE BENAVIDES Session stylist

ANGEL MONTAGUE SAYERS

Josh Wood Colour

ED LIMIT OF ER E NUMB AVAILABL S ICKET OK BEFORE T 5 1 £ BO IF YOU 1 JANUARY 1

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MONDAY 28 JANUARY

ONE ALFRED PLACE, LONDON 7-10PM

BUY TICKETS AT CREATIVEHEADMAG.COM/STORE OR CALL +44 1434 610416 TICKETS £25 OR TWO FOR £40 Includes canapés on arrival, drinks all evening and a gift from sponsor L’Oréal Professionnel

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11/12/2018 13:44

, Y D A RE , Y D A E ST GO!

F A N TA S T I C HAIRDRESSER AWARDS

ow is back.

The world class hair sh exceptional With a new venue and fair to say this displays of creativity, it’s o Fantastic year’s ALFAPARF Milan d up to its hype.

Hairdresser Awards live ent from all The competition saw tal together at the over the country come ete – and the RDS in Dublin to comp cut out picking judges had their work n 400 winners from more tha entrants. Let’s meet the ow… names you need to kn

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The Greene Room Fergal O’Connor

Linda Morgan 16

THE TOP TEN

Ikon Hair Design

F A N TA S T I C HAIRDRESSER AWARDS

er irdressing fanatics togeth When you get 1,200 ha r nteed to see spectacula ara gu e u’r yo m roo e on in u for thing could prepare yo things happen – but no lano the 2018 ALFAPARF Mi at re sto in ers nd wo the ards. Competing for 10 Fantastic Hairdresser Aw aring ressers had been prep titles, Ireland’s top haird ine sh to n of their chance for months in anticipatio ernationally renowned in front of a panel of int seph up was made up of Jo judges. This expert linen, work in film and televisio Koniak, renowned for his ational creative stylist ALFAPARF Milano intern ressing director of Electric Haird Alessandro Fratini, art ernational , ALFAPARF Milano int London Sean Dawson wards ica Davies, and Alan Ed education manager Viv y s. TV’s Brendan Courtne of Alan Edwards Salon ards, which saw Ireland’s hosted the evening aw if that ct their trophies. And as finest hairdressers colle dern, erry on top was Go Mo wasn’t enough, the ch l ALFAPARF Milano globa the show art directed by us k ord, who exclusively too ambassador Paul Staff le tac ec sp e how the whole behind the curtain to se came together…

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Denise Phillips

Ciaran O’Dowd

Hannah Kavanagh Heather Sheehan receiving the award for Stephanie O’Keeffe

AND THE WINNERS ARE… FANTASTIC STYLIST AWARD

Denise Phillips from Pelo Hairdressing, Newbridge, Co. Kildare FANTASTIC HAIR COLOURIST AWARD Stephanie O’Keeffe from Guapa Hair Salon, Cork city

Kelly Hogan

FANTASTIC FANTASY HAIR STYLIST AWARD Hannah Kavanagh from Black Amber, Gorey, Co. Wexford FANTASTIC LONG HAIR STYLIST AWARD Chloe Nolan from Vanilla Hair Salon, Carlow FANTASTIC GENTS HAIR STYLIST AWARD Fergal O’Connor from Origin Hair Design, Cork city FANTASTIC JUNIOR AWARD Kelly Hogan from Rustiq Salon, Co. Carlow FANTASTIC SALON AWARD Ikon Hair Design, Oliver Plunkett Street, Cork city FANTASTIC HAIRDRESSER AWARD Linda Morgan from Rustiq, Co. Kilkenny

Chloe Nolan

FANTASTIC MARKETING AWARD The Greene Room, Killaloe, Co. Clare

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ALFAPARF MILANO INIXIA PHOTOGRAPHIC AWARD Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare

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THE N R E D MO WAY

F A N TA S T I C HAIRDRESSER AWARDS

ers of rated the best hairdress For an event that celeb finish to w rn was a fitting sho here and now, Go Mode bal glo ano Mil ord, ALFAPARF the evening. Paul Staff d style, mo h wit d ate cin been fas ambassador, has always . “I set him al movement to inspire and looked to the cultur ective,” rsp pe new coming up with a myself the challenge of and le dib cre s wa t d something tha Paul explains. “I wante of the e on is e liev be I at wh its hat to unique, but still tipped ving grown tures in the world.” Ha cul sub nal atio pir most ins to use ed cid s and ’80s, Paul de up in Belfast in the ’70 board ing spr a as l the mod reviva his own experiences of a boy of lm fi rt sho a h wit d opene to tell a story. The show er old the l who wanted to be like o getting ready for schoo her the en Th . ul felt growing up r kids – reflecting how Pa hai ite wh re pu h wit l uced, a mode e Th of the show was introd ts. g sui stage by a gang wearin . that was shaved live on lish sty and c le, were sharp, classi haircuts, in true mod sty ation RF Milano Nexxt Gener PA Led by Paul, the ALFA wn the do ls de mo t ative Team sen Style Ambassador Cre ashes of fl and s pe sha ic etr geom catwalk with short bobs, right – it s wa important that the hair red and yellow. “It was d,” Paul lise sty too , it shouldn’t be shouldn’t be avant-garde it not g kin ma s wa ed llenge I fac added. “The biggest cha ing ovation s paid off, with a stand look naff.” And the risk rit, classic spi the ALFAPARF Milano to end the evening. In style. ry ora mp make true conte techniques and shapes

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Winning L’Oréal Colour Trophy is amazing – everyone knows who wins that award! Since the win we’ve been to Paris to shoot our model and we’ve done a shoot for Life magazine. We’ve also been teaching in the L’Oréal Academy in Dublin and in L’Oréal salons across Ireland” LAURA REID AND JAMES COLEMAN, BROWN SUGAR DUBLIN

SHOW YOUR #LCT19

s r u o l o c e u r t THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S LONGEST-RUNNING LIVE HAIR COMPETITION AND IT OPENS FOR ENTRIES THIS JANUARY – GET READY TO COLOUR YOUR WAY INTO THE HISTORY BOOKS

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CR EATIV E HE AD AD VE RT OR IAL *Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded onto lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.ie for full details and terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

IT’S A MOMENT that stays with you for life. Between the thunderous applause, the lights, the confetti and the weight of the trophy in your hand, there’s the realisation that things will never be the same again. There are few competitions which instil such a feeling as winning the coveted L’Oréal Colour Trophy award sets you on the path for colour stardom…

With incredible levels of detail, technical know-how and trendsetting prowess expected, the stakes are high. Challenge yourself to create a look that will have new clients stopping in their tracks and rushing in to book an appointment.

To gain an edge on the competition you’ll need to have a passion for every shade in the spectrum, a unique eye, and technical skills to put others to shame. The same is true for if you want to show off your grooming prowess for the Men’s Image Award. For any young guns under the age of 25 with blazing colour ideas, you might just have what it takes to win the STAR Award. The L’Oréal Colour Trophy 2019 is open for entries on 2 January. Not a L’Oréal Professionnel salon?

No problem! If you have the idea and use a L’Oréal Professionnel colour, then the judges want to see what you can do. The time has come to colour up a storm…

HOW TO ENTER* #LCT19 1. Head to lorealcolourtrophy.ie 2. BUILD your personal profile 3. Choose your CATEGORY to enter 4. COMPLETE your entry form online and upload your photo (must be no more than one year old) 5. CONSULT full L’Oréal Colour Trophy Terms and Conditions 6. Submit your application by 18 February 2019

IS 2019 YOUR YEAR? Visit hy.ie lorealcolourtrop W NO r te to en

For more information, call 01 6045918 or visit lorealcolourtrophy.ie lorealpro

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@lorealprouk

/lorealprofessionnel.uk

#Lorealproire

#LCT19

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YES.

IT’S OPEN

YES. IT’S OPEN

In it’s 53rd year, the longest-running live hairdressing competition the L’Oréal Colour Trophy, is now open for entries.

Will you be this year’s winner?

ENTER NOW* lorealcolourtrophy.ie #LCT19 #lorealproire @lorealpro

*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded onto www.lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other events to include an overnight European trip. See www.lorealcolourtrophy.ie for full details and terms and conditions.

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

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SHOW YOUR TRUE COLOURS

image: Grand Final 2018 Hair by Alan Edwards’ Artistic Team

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MAKE TIME F

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19

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FOR CHANGE BUSINESS – NOW AND IN THE FUTURE

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL +44 1434 610944 WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart •Based on single room occupancy ••Two delegates share a twin/double room

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Bruce Masefield Bruce Masefield Hair

Tom Connell Trevor Sorbie

Sara Holmes Stuart Holmes Salon

Carolyn Sweeney Creations

Dylan Bradshaw Dylan Bradshaw

Sarah Black Linton & Mac

Mark Maciver SliderCuts

BRILLIANT PEOPLE. GREAT

Dale Herne and Angelo Vallillo DNA Artspace

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

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Ken West 3.6.5 Education

Richard Phillipart The Boutique Atelier

Simon Tickler Salon Success

Monica Teodoro L’Oréal Professionnel

Bree Davie Trevor Sorbie

Sophia Hilton Not Another Salon

Jak Bakewell and Scott McKay Re-Invention House

Luke Hersheson Hershesons

MINDS. EXPERT INSIGHT

Bex Ohta Trevor Sorbie

Jo Robertson The Hair Agent

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL +44 1434 610944 WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart •Based on single room occupancy ••Two delegates share a twin/double room

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WEEKEND PASS / £295 plus VAT* A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel – is your opportunity to recharge both your body and your business mind. In just 36 hours.

Weekend Pass ticket-holders will enjoy a spacious room complete flat-screen TV, free Wi-Fi, air-conditioning, a generous-sized bathroom, either with walk-in shower or a tub with overhead shower, and bespoke Salon Smart express check-out. Room upgrades are also available – choose from river views, executive suites and access to the executive lounge (just ask when you book your Weekend Pass). Plus, there’s a state-of-the-art fitness centre, an indoor pool and a stunning bar on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament and the River Thames.

TWO-DAY PROGRAMME TICKET INCLUDES: • ALL MAIN STAGE SESSIONS • MEET & MIX • THREE-COURSE DINNER WITH WINE • AFTER-DINNER CREATIVE PRESENTATION • OVERNIGHT STAY WITH FULL ENGLISH • OR CONTINENTAL BREAKFAST

• TWO WORKSHOPS • TWO LIVE DEBATE AND Q&AS • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19

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DAY PASS / £100 plus VAT MONDAY PROGRAMME TICKET INCLUDES: • ALL MAIN STAGE SESSIONS • TWO WORKSHOPS • LIVE DEBATE AND Q&A • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL +44 1434 610944 WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart •Based on single room occupancy ••Two delegates share a twin/double room

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10/12/2018 14:19

RUNWAY REBEL

Beautiful bold fashion toning for a head-turning look

“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning, the colour range also offers our clients more opportunities to trial fresh new looks without the permanent commitment. The new range is showcased through a beautiful bespoke appointment service menu that allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which offers playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!”

DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL IRELAND AND UK AMBASSADOR

ONE TWO GORGEOUS

A complete colour refresh with irresistible shine 30

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BREAK THE BRASS

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CR EATIV E HE AD AD VE RT OR IAL

GIMME MORE! SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THEART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW! BEAUTY IS IN THE eye of the beholder, but #haircolour is in the hands of the Instagrammer. Social media has contributed to a huge surge in demand for salon colourists to recreate the looks their clients have seen online. And with the photo-sharing app providing a treasure trove of balayages, ombrés, denim highlights and magical rainbow locks to choose from, there’s no sign of this trend slowing down – in fact, it’s getting more creative and fast-moving by the day!

Inspired by the ideas and images they’ve seen on Instagram, clients now want to be able to change their hair colour without either having to wait, or to the long term commitment of permanent colour. And of course they never want to compromise the condition of their hair. Well, why would they?

That’s what makes new IGORA Vibrance so exciting. Schwarzkopf Professional have given their demi-permanent colour a cuttingedge upgrade, setting new industry standards with innovative technologies and consistencies that mean IGORA Vibrance can now do even more – all while being extra-gentle on hair!

GLOSS BOSS

Glossed-up balayage with outstanding shine

PAINT ME PASTEL

Multi-faceted pastel toning creates a playful result CREATIVE HEAD IRELAND

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TEMPTING TONES

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CR EATIV E HE AD AD VE RT OR IAL

SO WHAT’S NEW? NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS CAN EXPECT MORE, AND YOU CAN DELIVER MORE… MORE PERFORMANCE – up to 100 per cent more INSTAShine (versus untreated hair) with increased hair protection, thanks to the Moisturising Protecting Complex with AQUAXYL Technology.

This innovative technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre, protecting against hair breakage and creating a clean canvas for an even colour result. The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the surface of the hair and creating a beautiful, vibrant shine.

MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing ratio is easier to formulate, faster to mix and more efficient to apply.

MORE VERSATILITY – the state-of-the-art Activator system allows you to choose between a gel or a cream consistency. Choose the IGORA Vibrance Activator Gel, containing a gelifying agent that creates a unique gel consistency, for bottle applications and quick services at the backwash. Or switch to the IGORA Vibrance Activator Lotion, whose special thickening agent transforms the liquid colour into a cream consistency, for faster applications and ease of use.

MORE CHOICE – you now have access to a full range of demipermanent colour services, including Dual System Application, Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction, Colour Refreshing and Clear Glossing. Matching harmoniously with IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA Vibrance Clear 0-00, a non-pigmented formulation that can be used as a stand-alone gloss upgrade after every colour service, or to dilute IGORA Vibrance shades to reduce depth and intensity and to create pastel tones.

The new unique consistencies now available with IGORA Vibrance mean you can adapt this innovative, versatile product and the techniques you use to create beautiful colour results that are infinitely personal and endlessly changeable. Schwarzkopf Professional developed IGORA Vibrance to reimagine demi-permanent hair colour – helping you deliver more to your clients and creating more opportunities to build lucrative colour business in your salon.

ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR – VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA #MOREVIBRANCE @SCHWARZKOPFPROUK CREATIVE HEAD IRELAND

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THE FUTURE THINK YOU KNOW THE WELLA TRENDVISION AWARD? THINK AGAIN! GET READY TO SHAPE YOUR FUTURE…

Ireland Gold Creative Vision winner: Kerry Moody, DKY Hair Company

Ireland Gold Color Vision winner: Leandro Santana Santos, Decode Hair

AT THE WELLA TRENDVISION AWARD UK & Ireland Gold winners’ mentor day at the Wella World Studio London, the lucky Irish champions recreated their winning looks for a photo shoot with industry photographer Kevin Luchmun. Not only did they receive the digital images from the shoot to add to their portfolio, the incredible looks created by Ireland Creative Vision Gold winner Kerry Moody, DKY Hair and Ireland Color Vision Gold winner Leandro Santana Santos are also featured in print here!

To be in with a chance of experiencing an amazing shoot like this, take the first step and book a space on the Wella Create Your Look sessions at the Wella Studio Dublin

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2. CREATE YOUR LOOK

NEW! COLOR ARTIST OF THE YEAR

Get your TrendVision Award journey off with a bang with Wella’s Create Your Look sessions. If you’re looking for advice on photography, lighting and how to make your entry stand out from the crowd, then you’re in luck. These tailored sessions are designed to equip you with everything you need for your TrendVision Award 2019 entry. At the end of the two-hour slot you will receive a digital photograph of your completed look, along with a digital toolbox to help you make the most of your entry. For 2019, Wella has teamed up with iconic industry photographers Kai Wan of p.kai hair and Kevin Luchmun.* But that’s not all – Emma Summersby, director of Summersby Media, is also available to advise on raising your profile. For the first time, you can now use EventBrite to book your place. Simply search for ‘Wella Create Your Look’ and you can book in your own time, online.

Create a beautiful colour that complements the model’s haircut and individual style. Use expert technique, placement and a beautiful finish.

Please do not enter hair-up or braided looks – take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.

NEW! CREATIVE ARTIST OF THE YEAR Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.

MALE GROOMING Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish, and take inspiration from current barbering trends.

RUNWAY Showcase your creativity and push the boundaries with an editorial long hair or hair-up look. Showcase beautiful style and finish, with the option to add hair extensions and pieces.

MEET THE PROFESSIONALS

Kai Wan

Kevin Luchmun

3. UPLOAD YOUR ENTRY Submit your photographic entry online from 6 February to put yourself in the running for the Ireland Heat. Good luck!

Emma Summersby

KEY DATES FOR WELLA TRENDVISION AWARD DATES • 6 February – photographic entries open online • 5pm 20 March – photographic entries close • 4 April – photographic results announced • 19 August – Ireland Heat • 30 September – UK & Ireland Final in London

¤50 exc. VAT

To book your place, head online to eventbrite.com and search ‘Wella Create Your Look’

*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day

1. CHOOSE YOUR CATEGORY

CR EATIV E HE AD AD VE RT OR IAL

IS HERE

For more information, visit wella.com or contact the Wella Events Team on 01 416 0900 or wellaevents@cotyinc.com #TVA CREATIVE HEAD IRELAND

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GET THE WELLA EDUCATION BOOK 2019 AT WELLA.CO.UK/EDUCATION

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Image: Wella Professionals Style Council, photography by Barry McCall, post-production by Dylan Madden.

Clothes: sunglasses by Om Diva, dress by Zara, scarf by Róisín Gartland.

CR EATIV E HE AD AD VE RT OR IAL

LET’S GO

COLOUR CRAZY

IT’S TIME TO DIVE INTO TOMORROW’S WORLD OF COLOUR WITH THE LATEST INSPIRATIONAL COURSES FROM WELLA EDUCATION #WELLAFAMILY There has never been a more exciting time to be a colourist. You've got better-than-ever formulations, innovative techniques transforming the colour landscape and millions of posts on social media from colourists and clients illustrating how obsessed we all are! Wella Professionals’ tailormade education packages combine courses to make you an expert. And with colour having such a huge moment right now, Wella Professionals has some ideal skill-stretchers for 2019…

OOH, YOU GENIUS! Got the colour basics nailed and feel ready to challenge yourself creatively? Then you'll want to take a look at the Colour Genius course. Over two interactive days you will explore the latest trends and uncover the freshest techniques that have added a whole new dimension to hair colour.

MAXIMISE YOUR COLOUR EXPERTISE If you’re ready to master every colour of the rainbow (and then some), then the Master Colour Expert Maximiser course is for you.

Created for colourists who completed the Master Colour Programme more than three years ago, this intensive course will polish up your skills and inspire you to unleash your creativity. It has the added benefit of an introduction to trichology from trichologist Mark Blake that will empower you to discuss hair loss with your clients. If you’re a Master Colour Expert who completed the Master Colour Programme more than three years ago, this is the perfect course to recharge your skills and your passion for colour and deliver on the current client’s sky-high demands.

NEW 2019 COURSES AT THE WELLA STUDIO DUBLIN COLOUR GENIUS 8 to 9 January 5 to 6 March 7 to 8 May 16 to 17 July 17 to 18 September 11 to 12 November

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MASTER COLOUR EXPERT MAXIMISER 11 to 13 March 4 to 6 June 12 to 14 August 21 to 23 October

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WHAT LLOYDS HAIR DID NEXT… CROWNED THE MOST WANTED SUPREME TEAM FOR A SECOND YEAR RUNNING, LLOYDS HAIR HAS RISEN ABOVE TRAGEDY TO BECOME STRONGER THAN EVER

IT HASN’T BEEN an easy year for Lloyds Hair. Having won the Supreme Team title at the 2017 Most Wanted Awards, it seemed like all was right with the world. And then, as co-owners Danielle Kennedy and Tony Heffernan were preparing their entry for the 2018 awards, Tony’s father died under tragic circumstances. It seemed that entering was out of the question – and yet, the most trying times proved the Lloyds spirit was stronger than ever.

“The day after we lost Tony’s father, Tom, I went into the salon to see what had to be organised to allow me to be away for a while,” Danielle explains. “When I got there I realised there was nothing to organise. Our staff had all come together the evening before, people had cancelled holidays and changed hours to ensure everything was covered. They told me that morning: ‘We’ve got this.’”

And they did. The salon carried on in such a way that Danielle struggles to put into words. “It was a feeling that as

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a group we are all in this together, and we all want the same outcome; a feeling that when one team member goes down, the rest of us will all pull together to pick up the slack and make sure we keep this show on the road.”

This sense of compassion is obvious in so much of the work done by the Lloyds Hair team. The salon was one of the first to take part in Beauty in All Its Forms, a joint initiative between ALFAPARF Milano and Down Syndrome Ireland.

“We offered work placements to participants in our area, and it’s been such a positive experience as we met Our John – who now works with us every Thursday,” says Danielle.

“No-one is in a bad mood when Our John’s here, he’s a beam of light who brings us all together.”

For the past two years the walk-in salon has taken part in Junior Achievement Ireland’s LEAP project, which is a not-for-profit organisation that teaches children in disadvantaged areas practical life skills and opens them

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up to career options. Members of the Lloyds team go into schools and discuss business ideas with young people, working together on projects outside of the salon. And the Annual Breast Cancer Fundraiser is a fixture of the Lloyds calendar, bringing the salon together with a common goal.

The team works for donations, and has so far raised nearly €15,000 for Waterford Breast Cancer Support Group. “The rewards are immeasurable. It strengthens our bonds, which makes our salon an even better place to work, it motivates us all and makes us feel good,” Danielle adds.

Feeling good is imperative to the Lloyds lifestyle.

Positivity Post-Its are displayed to remind staff of their greatness, and regular pizza nights are an essential opportunity for getting things off their chest. Then there’s the Team Wellness Programme, which provides support from an outside expert, covering stress, anxiety management and cognitive behaviour therapy. It’s compulsory for all trainees to attend at least once a year, but all team members are encouraged to take part. “We originally came up with the concept to help the team deal with the general stresses of salon life – let’s face it, salons can be very stressful – and

it has had a hugely positive effect on how we communicate with each other,” adds Danielle.

After such challenging times, Danielle and Tony were unsure whether to enter the Most Wanted Awards in 2018, but in the end made the decision to do it for the team. “After everything my head wasn’t in the game to do the entry, but I owed it to them – this is the one award that we enter as a team,” Danielle says. “I always felt that if I wasn’t there, as a day-to-day part of the team, then things would falter – but I know now through heart-breaking circumstances that that’s not true. It’s how we function as a group that makes us a Supreme Team.”

2018

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ONLY OFFERING HAIR? SALONS LIKE YOURS ARE IN DECLINE THE HIGH STREET IS MORE COMPETITIVE THAN EVER. IT’S TIME TO RETHINK YOUR BUSINESS, DRAW IN THOSE ALL-IMPORTANT CLIENTS AND KEEP THEM LOYAL

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IT’S A DIFFICULT TIME to be a salon owner in Ireland. A whole host of nuisances mean that, unless you have what it takes to entice clients into parting with their hard-earned cash, your salon could be at risk of closure.

‘Black market’ hairdressers advertise themselves on social media as freelance stylists and target your clients – some of whom may well be evading tax and overheads to offer low prices and undercut reputable salons – often doing a bad or even unsafe job in the process.

According to an article published in the Irish Independent in December last year, black market trading is estimated to cost the Irish economy close to €2.5bn a year, with hairdressers being prominent offenders. Add in the new VAT hike for the hospitality industry that will force above board salons to increase their prices, and it’s easy to see that if you don’t offer top services then you could be in trouble. A Local Data Company survey on retail in the UK also revealed more salons offering solely hairdressing were closing than opening – it made for stark reading.

STAYING POSITIVE

But it’s not all bad news, salons offering other services with hair – such as beauty – were increasing. So it’s clear that diversifying services is making an impact. A ‘New Year, new you’ mentality is taking hold of your clients this January – so why not harness some of that positivity for your salon?

The easiest way to give your salon a new lease of life is to work with what

you’re already good at, so take your existing services to the next level. Your salon already does colour – but do you offer the best colour in your area?

“Gone are the days of just getting a basic tint and cut during a salon visit,” says Ciara Conway, owner of La Mode salons in Dublin and Co. Meath. “Clients now want bespoke, tailored colour where you can create the exact look they want, while always maintaining healthy hair. At La Mode, we are doing more and more bespoke colouring services where our clients are having very in-depth consultations and telling us exactly what they are looking for, using social media references.” So, how can you make sure you’re the best colourist around? It’s all down to the right education. “Over the past two years we have invested heavily in training so that our professional skills are the best they can be in colouring and balayage,” explains Ciara. “We have been to London to go to Not Another Academy’s Perfect Bleed course,

L’OMBRÉ’S REFINED RECEPTION AREA

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REVO’S SALON STYLE

we’ve been on the Advanced Creative Colouring course at the HOB Academy, and we’ve attended several one-day workshops as well as numerous in-salon training days with our team in order to perfect our skills and keep up-to-date with this fast-paced and ever-changing industry.”

TREAT THEM RIGHT

Offering a luxurious treatment menu can also go hand-in-hand with your new and improved colouring services, as clients have become much more aware of the damage that certain chemical processes can cause.

“We installed luxury recliner chairs in our backwash area to enable our clients to lie back and really relax while having a treatment,” says Lorraine Martin, managing director of Revo Hair & Beauty in Cork. “Additional services result in an increase in salon increase revenue – even though the profit margin might only seem slight, it’s the extra services that will encourage your clients to return.”

Ciara Conway agrees, and suggests colour additives as a way to plump up your bills and maintain healthy hair. “Olaplex is hugely popular and we ensure we use it with all of our colour clients, therefore increasing each colour bill.

We also introduced the amazing SOS treatment Semí Dí Líno by ALFAPARF Milano, which is an in-between colour treatment that is one of our best-sellers – the results are amazing.”

If you’re feeling ambitious, adding a whole new dimension to your salon is a great way to get new customers through the door and spending. John Hickey, operations director of The Greene Room in Co. Clare, realised that there was a market for helping those with scalp concerns. So he turned it into a cornerstone of his business.

“We found that our clients’ sensitivity was increasing and they were looking to their hair professionals for reasons and support to help,” he explains. “So we invested in the Kemon Actyva Trico camera at our Killaloe salon. This allowed us to conduct scalp analysis of each client. To get the maximum

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benefit for our staff and clients from the new technology, we closed our salon for a day so that we could train with it.”

Sometimes new services can disrupt what feels normal to your salon, so it’s important to have the time and space to make your clients have a truly wonderful experience.

“We understand that some clients might not be comfortable with a camera examining their hair follicles while on the salon floor, so initially we tried to limit the scalp analysis to early in the week,” says John. “However, as we were planning our move into our second salon, in Co. Tipperary, we were adamant that we would have a private room. This provides a more intimate consultation space and we have since added a private room at our Killaloe salon for the same reason.”

EXTEND YOUR OFFERING

Hair extensions are another way to grow your salon, and with their increasing popularity they can draw in a whole new range of clients.

“Clients are accepting the fact that extensions are no longer purely for length but a great way of adding volume to their natural hair,” says Emma Leung, owner of Kelly Leung Hair Design in Malahide. “We have three certified Great Lengths stylists in our salon and we do between six and 10 heads

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of extensions each week, making extensions a healthy part of our growing business. Our clients range from age 18 to 70 – younger people are going for a full head of extensions and more mature ladies are using them to thicken and fill out the hair, particularly around the sides.”

The more services you can add to your salon, the more money and clients you’ll entice – after all, in such busy times, clients greatly appreciate everything that makes their lives a little easier. “Over the past few years we have listened to our hair clients and realised that they want everything in a one-stop-shop,” says Mohamed Alkurd, managing director of L’Ombré salon group in Dublin. “Now we have five combined hair and beauty salons. In the New Year we will be opening up a skin clinic where our experts will be offering laser hair removal, Botox, filler injections and microblading, as there is a lot of demand for these treatments. Our salons are open seven days a week and do early starts and late evenings to accommodate all of our clients.”

“Our main goal was to accommodate a variety of services under one roof,” says Lorraine Martin. “Not only can you come to Revo Hair & Beauty to have your hair cut and coloured, we also have a nail, brow and lash bars and a designated make-up area – our most-requested service is the hair and makeup package for clients attending events.”

Emma Leung agrees – in an age of social media and immediate trends, clients know what they want, and they want it as soon as possible. “Adding new services and keeping on top of current hair styling trends is vital in this industry – innovation is key! We have recently added express services to our menu such as flash colour and shine treatments. As people are getting busier, we think it’s important to offer a service to clients who are under time constraints, so they can still have their hair done and feel good without spending hours in the salon.”

THE RIGHT ENVIRONMENT

And it’s worth investing in the salon environment they’ll be spending time in.

“The New Year is a good time to take an inventory of your salon,” says Michael

Gainfort of Gainfort Salon Design.

“January and February are traditionally quiet months so schedule a refit and keep disruption to your business at a minimum.

Seek professional advice and consider hiring specialists who can oversee your refit from start to finish – perhaps you could even manage a New Year break and leave them to it!”

The latest interiors trends take a less is more approach that is both stylish and timeless. “We have seen ‘white space’ trending,” adds Michael. “Clean and pristine white decor lets the colours shine where it really matters – your clients’ hair! Natural looks are also popular – clients and staff feel at peace with the environment using natural materials such as stone and wood.”

If you don’t have the budget for a full refit, then some new Maletti furniture can offer a change of scene and brighten up tired interiors.

He continues: “Styling stations are now on the move. Traditionally on the wall, salons are choosing freestanding, low-level stations that create social hubs for the salon and give clients a new perspective.”

Make 2019 the year that you step up your game, and by the end of it you’ll have new skills, clients and services. Forget difficult – it’s an exciting time to be a salon owner after all!

MALETTI DESIGN INSPIRATION

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Maverick. Creative. Icon Eugene Souleiman chats with Creative HEAD Ireland about connecting with designers, being crowned Most Wanted Hair Icon 2018 and his enduring punk spirit

“In a weird n a n i m ’ I y a w experimental . r e e r a c y m f o t r pa I’m a bit nuts, aren’t I?!”

2018

EUGENE SOULEIMAN IS NOT one to settle for the predictable. As one of the most revered session stylists working at Fashion Week and in editorial today, as well as in his role as global director of care and styling for Wella Professionals, he’s perpetually pushing boundaries. Whether it’s using accessories in unusual ways or placing off-centre details to provide impact, it’s an indelible signature, one which saw him crowned Hair Icon at the 2018 Most Wanted Awards. “I was a bit humbled, to be honest,” he admits of the win. “To be chosen by people that are knowledgeable, that I respect, was really fantastic. They understand.”

His ability to shapeshift hair has made him a seasonal

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staple for the likes of experimental designers such as John Galliano, Yohji Yamamoto and Jeremy Scott. What is it that draws him to other boundary-pushing creatives? “I always go for the more complicated person,” he says. “In a weird way I’m in a experimental part of my career. I’m a bit nuts, aren’t I?!”

For Eugene, it’s all about the character, the story. Galliano is a kindred spirit, maybe it’s something to do with both of them being South East London boys (Eugene is from Woolwich; John from Peckham). For the Maison Margiela Couture show in July 2017, Galliano envisioned a woman running late who jumps straight out of the shower and into

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her clothes. Eugene took the wet-look hair brief one step further by suggesting that they add whisked-up shampoo suds, as if she hadn’t even finished rinsing. “For me it’s about finding that little detail that’s really subtle and just turning it into something else,” he explains.

It’s signature elements like these that have kept Eugene at the forefront of Fashion Week, year after year. “I think my work’s quite twisted, in a funny kind of way. It’s putting elements together which are quite impossible,” he says.

“That’s the challenge for me. I’m very much about the idea – or a feeling.”

Touching on his experimental, punk-ish attitude towards hair, Eugene considers why his styling is standing out all the

more now. While he doesn’t think it’s an age thing, it is “a demographic moment”. He explains: “Everyone I know who is truly creative is older – because they were punks. That was when there was nothing and they had to make something from nothing.”

But with social media shining an ever-present spotlight on up-and-coming talent, perhaps those coming through the ranks are playing it too safe, knowing so many eyes are watching? Eugene isn’t completely convinced. “They just don’t want to take that risk, and it’s such a shame because there’s no reward if there’s no risk, but it’s a heightened fear of failure on a public level,” he says. “I don’t have that – at the end of the day, I can say I tried.”

CHALLENGE ACCEPTED!

Images courtesy of Wella Professionals

EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS

OLIVER THEYSKENS

MAISON MARGIELA

THOM BROWNE

“The story behind this was a romantic entanglement of a young lady who’s run away. She’s very beautiful, she fell asleep in a forest when it was raining and this is how she woke up. I just love this hairstyle – it feels quite cinematic, it moves really well and it reacts with the environment. It’s romantic, it’s dark, it’s gothic. It’s elegant but raw.”

“When I look at what John Galliano does and his philosophy, it’s very simple: he doesn’t care who wears his clothes as long as they feel amazing in them. Some of the looks were just haircuts. With John’s shows everyone is treated in an individual way. So when you’re doing a show for John and you’ve got 32 models, you’re doing 32 shows.”

“This look was inspired by a single dreadlock. It’s graphic, it’s textured, it’s fibrous. We had to get hair into its most porous state so when we touched it, it stayed exactly where we want it to. I wanted it to feel almost medieval, like it could have been worn by knights. Thom offers such an amazing platform, he does things with unusual proportions which are quite twisted.”

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NEAR W ILD HEAVEN TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE, EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY HE’S THE CURRENT MOST WANTED HAIR ICON PHOTOGR APHY BY ANDREW O’TOOLE 46

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HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.

CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone 50

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CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone

COMMON PEOPLE

A STREET STYLE-INSPIRED COLLECTION FROM ALFAPARF MILANO, PEOPLE MELTS TOGETHER COOL TEXTURES AND POPS OF COLOUR IN A CELEBRATION OF URBAN DIVERSITY PHOTOGR A PH Y BY PAUL M A FFI CREATIVE HEAD IRELAND

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CUT AND STYLING Mimmo Laserra. COLOUR Daniele Caltagirone 52

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HAIR STYLING AND COLOUR created using ALFAPARF Milano.

FASHION STYLING Alessandra Corvasce. MAKE-UP Martina D’Andrea

CUT AND STYLING Genny D’Auria. COLOUR Daniele Caltagirone

Scene Victoria Christie and Ciara O’Sullivan

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Ireland’s biggest salon group hosted 900 guests at its hotly anticipated annual competition at the Clayton Hotel on Burlington Road – yes, the Peter Mark Colour Trophy competition was back and better than ever before. TV presenter and fashion designer Brendan Courtney was master of proceedings for the evening, which saw stylists from up and down the country battle it out using their creative talents. The judging panel was an array of both national and international experts which included Peter Mark’s senior educator and chief judge, Holly O’Keeffe, Patricia Strachan of L’Oréal Professionnel, Personal & Social editor PJ Gibbons, Headmasters colour ambassador Siobhan Jones and Ian Brady of Cats. The result was a spectacular show of colourful visions.

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Tracey Rafter and Holly O’Driscoll

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Hannah Abuzenen

Daryl Behan

And the winners are…

Peter Mark Colour Trophy Sarah Gallagher and Krystal Murphy, William Street, Limerick

Peter Mark Young Colourist of the Year Hannah Abuzenen, Mary Street, Dublin

Peter Mark Men’s Image Award Daryl Behan, Style Club Pavilions, Dublin

Social & Personal Editorial Photographic Award

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Andrea Flynn

Group winners

Pauline Regazzoli and Pauline Aston

Krystal Murphy and Sarah Gallagher

Andrea Flynn, Carlow Shopping Centre, Carlow

Group one: Holly O’Driscoll and Tracey Rafter Group two: Pauline Aston and Pauline Regazzoli Group three: Sarah Gallagher and Krystal Murphy Group four: Victoria Christie and Ciara O’Sullivan

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Warren Boodaghians

quake

Anthony Mascolo

Akos Bodi

Christel Lundqvist

YOUTH

CREATING OPPORTUNITY FOR talented young hairdressers, TIGI’s Inspirational Youth project is in its 14th year, taking stylists on a life-changing journey to develop creativity and talent. The 10 members of the 2018 team gathered their skills and creativity for an intimate hair show in London’s Café de Paris. Hosted by Anthony Mascolo, TIGI founder and international artistic director, it was the culmination of an intense training week in classic and advanced cut and colouring, session styling, future fashion forecasting, presentation skills and – the highlight of the week – a model casting and photoshoot. First up was a presentation from the TIGI Creative Team entitled Artwork, before the Inspirational Youth team unveiled their models, all sporting both TIGI copyright©olour and Copyright Create ranges. It was a TIGI family affair, with key mentors – European creative director, Akos Bodi; global technical creative director, Christel Lundqvist; Warren Boodaghians, TIGI Academy global technical creative director, and TIGI European session director, Maria Kovacs – all taking to the stage alongside the team.

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UK and Irish winners

Eugene Souleiman and Patrick Cameron

Jayson Gray Darren Ambrose

And the winners are…

International TrendVision Award 2018 Color Vision Tanya Grant, Joey Scandizzo Salon, Australia

International TrendVision Award 2018 Creative Vision Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia

ghd Queen Maker winner Team 1 including UK winners Nikki Clifford and Krista Ward, with mentors Abby Smith and Dmitry Vinokurov

#SpeakEIMI winner

Complete

RETREAT

Couture Color winner Team 8 with mentors Darren Ambrose and Jayson Gray

Couture Collection winner Team 8 with mentors Darren Ambrose and Jayson Gray

Rossano Ferretti

Akin Konizi

Team 4 with mentors Cyrill Brune and Matthias Herzberg

IT WAS ALL-CHANGE for the 2018 International Trend Vision Award, as national winners gathered in Lisbon for a new Creative Retreat Experience. Wella Professionals global creative director of care & styling and ghd Fashion Week ambassador Eugene Souleiman showcased a few of his S/S19 looks, while Coty Professional Beauty global ambassador Rossano Ferretti discussed his approach to hairdressing. Andreas Kurkowitz, Wella Professionals global color ambassador, introduced the seasonal colour palette from its Insta-Vintage Movement. Then it was over to 16 mentors from across the globe – including Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, Bruce Masefield and Karbon Kyd Jayson Gray – to lead the teams of national winners through a variety of challenges.

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Our gorgeou s model who got me and @brian doneit to the LCT Ireland F inal 2018!

#TBT to winnin g Peter Mark Colour Trophy in 2017 with @emha irWhat an inspirational day with @ada mreedhair #masterclass #haireducation #ghd

In the

I still can’t belie ve I’m a L’Oréal ID Artist!

What an honour

frame Sara Cubero Escudero of Style Club North Earl Street, Dublin (@sara_cubero), snaps away

This beautif ul colour transfo rmatio n took me nearly five hours… but was worth it!

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Fanta sy looks with fashion

by Claire Garvey worn by @han naho brien 08

LCT Ireland 2018 semi-f inal with @brian doneit and our model @mego las-the-elf

A closer look at my model for the Electro Art show at the Peter Mark Colour Trophy 2018 58

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Had the pleas ure to work with L’Oréal Profe ssion nel #botanea on the stun ning @bia ncaburgio

Play ing with the Majirel Met allics by @lorealpro CREATIVE HEAD IRELAND

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CreativeHead_JanFeb2019_Gainforts.pdf 1 05/12/2018 12:25:58

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