February / March
What is all the fuss about videos anyway . . . The Stats . . . Businesses using video grow company revenue 49% faster, year on year, than those without. 79% of consumers would rather watch a video to learn about a product, than read text. 76% of users visit a company’s website after watching one of their video ads on social media. 80% of users can recall a video ad they viewed in the past 30 days. 98% of users say they’ve watched an explainer video to learn more about a product or service.
and The Facts. . . • Research shows our attention span has decreased from 2000, it was 12 seconds to currently 8.25 seconds. Scientists propose we now have shorter attention spans than goldfish, who are able to focus on a task or object for 9 seconds. • Humans are very forgetful, 25% of teens forget major details of close friends and relatives. 7% of people forget their own birthday from time to time, and each week, 39% of people will forget one basic piece of information or lose one everyday item. We’re also easily distracted! An average office worker will check their email inbox 30 times every hour. • What about when we’re browsing online? On the average web page, users will read at most 28% of the words during a visit. The average page visit lasts less than a minute and users often leave web pages in just 10-20 seconds. • The good news is that there are still ways to hold attention. Our top tips are pretty simple • – be clear in your messaging. Keep your messaging short and sweet. Appeal to consumer desires – tell stories and of course use video. Some really amazing stats and facts, are you convinced that video is the only way forward, we are here to work with you to create an incredible video to showcase your business to the world.
Creative Flare NQ Team The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions Michael Margolis GUEST SPOTLIGHT
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