December 21 / January 22
“Use storytelling to tell people about your why” Everyone loves a good story. We want to relate, to feel, to connect. Stories are a way for your brand, whether it’s your personal brand or your company, to establish a connection. Here are some basic building blocks to follow to create a good story. Set the scene and establish order for the information in your story. Get audience attention, draw them in and keep them interested. Peak their curiosity by identifying a gap between what they know and what we want them to know. Add the human element, a character they can relate to. Use real people so they look and act just like them. Evoke emotion, engage and give a reason to share. Feelings will stick more than words. Make the reason for telling the story powerful, what is the problem, how do we address it and then solve it. Everyone has a great story, personal, business, life and there has never been a better time to share yours with potential customers. Make time to have a constructive conversation about how we can work together to make your story the most powerful marketing, connection tool you could ever imagine. Contact us soon and let’s talk about ‘making a difference’ in 2022.
Creative Flare NQ Team “People don’t buy what you do; they buy why you do it.” Simon Sinek GUEST SPOTLIGHT
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