August - September
“Video pain . . . it hurts” Video is all about emotion, it’s what sets video apart it’s ability to express, communicate and explore emotion in the quickest way possible and when it comes to selling through video pain is one emotion that really works. Showing an understanding of your customer’s pain points is a great way to illustrate your understanding of the customer themselves. Makes your sales process more relevant and your video more engaging and your valuable insights allow you to leverage your knowledge to help teach your customer something new. Provide them with a new way of thinking or re-frame their current problems. This will help you to become a trusted authority that your customer will want to collaborate with, rather than just buy from. With business 2 business sales your customer wants something more. An insight or perspective they hadn’t thought of before. That makes you extremely valuable and therefore the prospect is much more likely to buy. So how do you use your knowledge of your customers to increase trust and loyalty. One of the quickest ways is video, but avoid the cliche which becomes ‘trance communication’ example you walk into a shop, and they say - ‘Hi, do you need any help? And you say ’No just looking thanks’ Do this in your video and they just keep scrolling. A great way to leverage pain points is to present your solution and provide evidence that the solution is relevant. This can be executed beautifully through video testimonials. Be sure to structure your questions in a way that encourages your customer to talk about their initial challenges, the impact of those challenges, and how you helped overcome them and the value of that service or product. This will be the difference between a powerful video testimonial and your client just reading a Google review.
Creative Flare NQ Team “You can have results or excuses. Not both.” -Arnold Schwarzenegger GUEST SPOTLIGHT
ON THE LIGHTER SIDE
WHAT’S ON
Homelessness Awareness
A puzzle and your chance to win movie tickets!
Keep up to date with what’s on!
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Guest Spotlight Homelessness Week 2021
Right now, there are over 20, 000 people in Queensland who are homeless. This includes women, men, young people, couples, families and single parents. Homelessness does not discriminate. There are many circumstances that lead to homelessness including domestic and family violence, alcohol and drug misuse, mental illness, financial difficulties, unemployment, tight rental market, family breakdown, cross generational trauma, justice involvement and many other contributing factors. National Homelessness Week runs from the 1-7 August, however for the month, Specialist Homelessness Services in Townsville are working together to raise awareness and to educate the community on some of the circumstances or events that can lead to homelessness. Our objective is to: • Shift the perception of homelessness, to include those living in severely overcrowded situations, crisis and emergency accommodation, sleeping rough, boarding houses and temporary lodging. • To share the stories of people in our local community and decrease the stigma associated with being in crisis. • To engage all levels of our community in open conversations about homelessness. All month, Specialist Homelessness Services in Townsville will unite to raise money for locals in need. All money raised will be used to purchase gift cards from Coles, Woolworths, Big W and Kmart and distributed amongst Specialist Homelessness Services. Please purchase a gift card to the value of $50, $30, $20 or $10 and drop to the Townsville Housing Service Centre at 101 Sturt Street, Townsville City or donate at www.givenow.com.au/giftitorgohome A short film sharing people’s experiences with homelessness was created to share throughout the month of August, which is an extremely powerful video. Thank you to Mark and his team at Creative Flare NQ for your support to produce this film.
Any donation, regardless of the amount will be money well spent. Participating services: The Women’s Centre, Sharehouse Youth Programs, Family Emergency Accommodation Townsville (FEAT), Queensland Government - Department of Communities, Housing and Digital Economy, St Vincent de Paul Society, Feros Care
CLICK HERE to view their story “40% of what I’ve done was a mistake. I now call it R&D.” - Jamie Oliver
On the lighter side We have something a little different this newsletter for your enjoyment. Test yourself by clicking on the picture below to play this on-line jigsaw puzzle.
Entertain Inform Inspire your future
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The best advice I’ve ever received is, “no one else knows what they’re doing either” -- Ricky Gervais
What’s on A ug ust 12
Vinyl Record Day
13
International Left-handers Day
14
Tattoo Removal Day
18
Bad Poetry Day
22
Eat a Peach Day
Show it off video is one of the most powerful and persuasive methods of communication.
S epte mber 5
Be late for something Day
16
Play Doh Day
21
Escapology Day
30
Ask a Stupid Question Day
“Play by the rules, but be ferocious.”
October 2
Name your Car Day
7
Bathtub Day
CHAMBER COFFEE
Back at Bulletin Square Every second Thursday 8 - 9 am
– Phil Knight
Thought of the day Even if you are on the right track, you’ll get run over if you just sit there.” – Will Rodgers
BNI Awesome The Palm House downstairs @ The Ville every Friday 6:30 to 8:30 am Visitors always welcome
It is not what we get. But who we become, what we contribute … that gives meaning to our lives. ~ Tony Robbins
Video entertains, informs and inspires 04 34 76 81 53
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