FEBRUARY/ MARCH 2020
How To Shine A Spotlight On Your Business Potential Which area should you highlight in your business? By using content that helps potential clients understand your competitive difference. If you have a product give people a sense of how it feels, what it’s made of and what it’s like. Don’t tell me, show me the best way to use my product. Create interest and authenticity by interviewing clients sharing their experiences using your service. Make it personal by introducing your staff, or what happens in your business. Build your reputation by providing commentary on industry news and offer detailed information about your industry. Creating a video should feel like opening the door to fulfilling the potential of your business. It is a fantastic opportunity to connect with the world that your business is moving in. Share the story that appeals to your client’s needs and desires. Stand out and be funny. Your audience wants to be pulled out of their realities and, done well, a brand can reap the rewards from using humour in their video content. It’s the funny and entertaining videos that engage people and get shared. Video recruits our most efficient sense, heightens our concentration and captures our imagination .
“Businesses aren’t B2B or B2C, they’re Human to Human H2H” - Dominic Cummins “Your brand should feel like a personality. If your brand was a person, people should want to be friends with them.” - Jay Shetty
Creative Flare NQ team SHINE A SPOTLIGHT
ON THE LIGHTER SIDE
BEHIND THE SCENES
Which area should you highlight in your business?
A puzzle and your chance to win movie tickets!
Ever wondered what goes into the production of one of our promo videos?
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On the lighter side We have something a little different this newsletter for your enjoyment. Test yourself by clicking on the picture below to play this on-line jigsaw puzzle.
Send us your completion time to go in the draw to win movie tickets.
What’s on FE BRUARY 11
Don’t Cry Over Spilt Milk Day
11
Satisfied Staying Single Day
15
Hippo Day
16
TimTam Day
19
Tug-of-war Day
29
Open that bottle Night
Show it off Our focus is creating great video that will get people’s attention and drive traffic to your brand. Contact us today to get started!
M AR CH 3
Irish Whiskey Day
10
Bagpipe Day
13
Smart and Sexy Day
17
St Patricks Day
20
World Storytelling Day
20
Snowman Burning Day
Thought of the day “Success comes when people act together; failure tends to happen alone.” DEEPAK CHOPRA
A PR I L 12
Ferret Day
CHAMBER COFFEE Flinders Square Every second Thursday 8 - 9 am - From 20th Feb 2020
“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.”
CHARLES DARWIN
Fat Dogz Cafe Kirwan First Wednesday of the month 7:30 - 8:30 am from March to October
Check out the Creative Flare NQ Facebook page for our latest promo videos.
BNI Awesome Every Friday 6:30am to 8:30am at the Ville Townsville
Behind The Scenes... There is more to video production than our crew turning up at your place and filming you. Typically this part of the production is one of the smallest but the one which is most fun. The breakdown of a typical promo video could be 15% filming & production, 25% preproduction & script development and 35% post production & editing - add to this client feedback & edit revisions and finishing and you really start to get the picture. As the beauty of ‘your’ promo video is that it is specific to you with all briefs and objectives being bespoke. Time for video, time for a chat...
Video entertains, informs and inspires 04 34 76 81 53 www.creativeflarenq.com.au tinyurl.com/y3955mar
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