Haro social media style guide

social media f i lt e r s a n d e f f e c t s

before: or ig i n a l p hoto after: f i lt e r / e f f e c t s a p p l i e d

p hotogr ap h y st y l e

Posts on social media should be reflective of our brand personality—utilizing an upbeat and sometimes even humorous tone that reminds our consumer of their motivations for riding. Whether it be for fun or fitness, the joy of mountain biking is simple and uncomplicated. Also keeping in mind our target market, use key words and language that are familiar to introductory riders. For example, a Haro post might say “Check out how Haro MTB handles on the trail!” rather than “Check out Haro MTB bombing the San Juan Trail!” And remember, trending hashtags play a great role in boosting your visibility. At the very least, all Haro MTB posts should end in #refusetofollow.

Filter: Aden Lux: automatic Settings: Warmth -7 * may have to be adjusted to match final approved photo style

K E Y WO R D DE F I N I T ION S Custom: made or performed according to personal order Style: a particular manner or technique by which something is done, created, or performed Sport: a physical activity (such as hunting, fishing, running, swimming, etc.) that is done for enjoyment Ride: to sit on and control the movements of (a horse, motorcycle, bicycle, etc.)

Carbon fiber: a very strong lightweight synthetic fiber made especially by carbonizing acrylic fiber at high temperatures

h a s h ta g s #fusetofollow #haromtb #haro #shift #mtb #mountainbike #mountainbiketrail

Ultimate: greatest or most extreme Innovative: introducing or using new ideas or methods Optimize: to make (something) as good or as effective as possible Lightweight: someone or something that does not weigh as much as others Responsive: reacting in a desired or positive way industry Industry: a group of businesses that provide a particular product or service Recreation: activities done for enjoyment

b e s t t i m e s t o p o s t o n fa c e b o o k Posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.

Source:

Aesthetics: of or relating to art or beauty

www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-timesto-post-on-social-media-infograph

Free-spirited: independant and not constrained by convention

www.quicksprout.com/2015/01/02/what-are-the-best-times-to-post-on-social-media/

Affordable: the ability to be purchased without unacceptable difficulty Refuse: to declare a decision or intention not to do something Quality: the general standard or grade of something Heritage: something that passes from one generation to the next in a social group, e.g. a way of life or traditional culture Striking: attracting attention, especially in an impressive or unusual way

b e s t t i m e s t o p o s t o n i n s ta g r a m Posting to Instagram at 2 a.m. and 5 p.m. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a.m. and 6 p.m. Also, Wednesday is apparently the best day of the week to post, though not by much.

Source: www.huffingtonpost.com/2015/02/25/get-instagram-likes_n_6751614.html