The Creative Bar

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S ERVING

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I DE A S.

INTRODUCTION. The Creative Bar is a full-service design, marketing and advertising firm specializing in company branding, print and web design and public relations, serving all of Southern California including the Temecula and Murrieta areas. With a team that is on the forefront of cutting edge design & marketing, The Creative Bar is able to offer its clients inspiring concept and implementation with proven results. Whether looking for a simple business card design, or are in the market for a complete company rebrand and fresh marketing campaign, The Creative Bar’s team of professionals treat every job with the same dedication as the next.

The Creative Bar creates award-winning marketing and design, feel free to contact them for additional information or a free consultation.

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TESTIMONIALS C O M MUNITY • 2010 Temecula Chamber of Commerce Business Success Forum (Speaker)

O U TR E A C H • 2011 Boys & Girls Club Our Kids Rock (Gold Sponsor)

• 2011 American Heart • 2010 YMCA Red & Black Ball Associations Temecula Valley (Media Sponsor) Heart Walk (Media Sponsor) • 2010 Temecula Special Games • 2011 Temecula Special Games (Sponsor) (Sponsor) • 2011 Boys & Girls Club Cup Golf Tournament (Gold Sponsor) • 2011 Boys & Girls Club Field of Dreams (Double Play Sponsor)

• 2011 Temecula Insider Pub Crawl (Sponsor) • 2011 Temecula Chamber of Commerce Business Success Forum (Speaker/Sponsor)

“When the Boys & Girls Clubs of

“ Ap t l y na me d , Th e Crea t iv e B a r

Southwest County decided to develop a

Te a m i s j u s t t hat – crea t iv e. Th e

new website, we immediately contacted

l o o k t he t e a m d esign ed for our

The Creative Bar. They were so easy

p r i nt ca mp a i g n s sup p or t ed our

to work with and made the process

U ni v e r s i t y b r a nd a n d m essa ge,

absolutely painless. Now we have a

whi l e p r o v i d i ng a fresh n ew

fresh, vibrant, and beautifully functional

l o o k f o r o u r ch a n gin g st ud en t

site that perfectly conveys our message

d e mo g r a p hi c. I a p p recia t e

and mission to serve kids. Thanks to the

t he p r o mp t s u p p or t from

team at The Creative Bar, the website for

J u s t i n & C o d y ’s frien d l y a n d

The Clubs has a new and exciting look

kno w l e d g e a b l e st a f f. Th e en t ire

and outstanding functionality. We can’t

t e a m i s e x t r e mel y resp on siv e, a n d

thank them enough!”

e a s y t o w o r k w it h .”

Mar yann Edwards President & CEO Boys and Girls Clubs of Southwest County

Erin Guerrero Sr. Director of Marketing and Program Development California Baptist University

“ Th e te am at The Crea tiv e

“ T h e Cr e at iv e B a r ’s co r p o r a t e

B ar h ave ha d a tremendous

abilit y is pe r f e ct l y wo v e n w i t h

i m pac t on o ur p erception in t h e

t h e ir c r e at iv it y t o cr e a t e d e s i g ns

mark etpla ce. O f course, t h e y

t h at w o r k . T h e y w e nt a b o v e a nd

have be en a ble to take our ide as

be y o n d o ur e xpe ct a t i o ns , t he i r

f rom c on cep t to rea lity but w h at

c o n sc ie n t io us t e a m o f t a l e nt e d

i s more i mpor ta nt, they h av e be e n

pr o f e ss io n als t u r ne d t o g e t o u r

a ble to und erstand our g o als an d

pr o je c t do n e be a u t i f u l l y, q u i ckl y,

t a k e th ose id ea s to a who le n e w

an d o f f e r e xpe r t a d v i ce i n t he

l evel. Without T he Crea tiv e B ar

pr o c e s s . N o t abl e a l s o , t he y a r e

o u r market presence wou ld be ,

v e r y de t ail o r ie nt e d a nd a p l e a s u r e

we ll. . . la me.”

t o w o r k w it h .”

Jamie Lay

Pamela Voit

Sr. Developer & Owner Safedox™ Inc.

President & CEO Voit Management Inc.

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WE’VE G OT T O OFFE R.

A

LO T

SERVICES

graphic design branding/identity websites/mobile media large format & specialty printing marketing/public relations

CLOCKWISE 1. Branding/Identity 2. Graphic Design 3. Websites/Mobile Media 4. Printing 5. Marketing T O P

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G R A PHIC

DE SI G N

SOME SAY. The power of effective design work should not be overlooked. Now more than ever, design has a huge opportunity to prove itself as a company’s most valuable consumer touch point. Many factors influence a final product and it is important to recognize the significance of a successful design because it is the beginning of all effective visual communications. The Creative Bar has won numerous national design awards for clients of all sizes and budgets and prides itself on providing excellent design to the client which will allow a company to stand apart from its competition.

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C reat iv e w i th o u t s tr a te gy i s ca l l e d “ar t ” . Cr e a ti v e wi th s tr a t e gy i s ca l l e d “adv er t isi n g . ” J e f

I .

R i c h ar d s

GRAPHIC DESIGN

Annual & Corporate Report Announcements, Invitations, Cards Advertising Brochures & Catalogs Direct Mail Packaging Sign Design & Displays Soft Goods

CLOCKWISE 1.Tovey-Shultz Construction 2. Mission Oaks Bank Annual Report (2009 Bronze ADDY Award)

3. Stryder Transportation 4. Continental East Development Inc. T O P

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TOP LEFT TO RIGHT 1. Temecula Valley International Film & Music Festival

(2008 California Tourism Award: Best Invitation; 2008 California Tourism Award: Best in Show)

2. Lucilles BBQ.

(2009 Gold Marcom Award: 2010 Platinum Communicator Award)

BOTTOM LEFT TO RIGHT 3. Temecula Valley Balloon & Wine Festival

(2008 Platinum IFEA Pinnacle Award)

4. California Baptist University 5. YMCA – Red & Black Ball

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LEFT TO RIGHT 1. Bombshell Racing 2. Swansong Solutions 3. NMRA

BOTTOM LEFT TO RIGHT 4. Monte De Oro

(2010 Bronze ADDY Award; 2011 Platinum Communicator Award; 2011 Hermes Award)

5. SmartmeterSavings.com T O P

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TOP LEFT TO RIGHT 1. Pro Armor Clothing

(2009 Bronze ADDY Award)

2. Ergonomic Comfort Design (ECD)

At Ergonomic Comfort Design (ECD) we could not agree more with this excellent statement. As the pace of change quickens in office technology and workers spend more and more hours sitting in front of a computer monitor, repetitive stress injuries are increasing at an alarming rate.

From a species of “hunters and gatherers” we call homo sapiens, we are quickly becozming a species of “hunters and peckers” called homocomputerist But ECD, over the past decade has worked closely with ergonomists, physical therapists, risk managers and health and safety consultants to create seating products that are part of the solution, not part of the problem.

ECD was one of the first to put seat sliders on chairs, width and height adjustable arms, thoracic support in the back cushions, memory foam in the seat cushions, and one of the first to offer petite and large scale sized chairs for the smaller and larger workers.

WHAT HAPPENS WHEN A PERSON SITS? • The skin begins to react to gravity • The fat and muscles under the Ischia slowly move out from under the Ischia • The skin under the Ischia becomes thinner, this is called “core down” • The longer the person remains seated, the more pronounced this condition becomes

WHY? Most chairs in the market are simply designed poorly. Improper concave back shapes giving no thoracic support, very little or too much lumbar support, seat pans that do not adjust, and hard seat cushion foam that quickly causes burning sensations.

SIT HAPPENS It has been documented that 70% of the office workforce sits all day. Our bodies unfortunately, are not designed to sit. This 70% has the most problems with neck, shoulder and back pain.

BOTTOM LEFT TO RIGHT 4. ICON Dynamics 5. YMCA – Red & Black Ball

The sacrum and coccyx The thighs The fat and muscles surround the bony structures

WHAT HAPPENS WHEN A PERSON SITS? • Ischial brusae thicken to provide a cushion below the bone and very importantly as a result of the tissue damage caused by shear force, prostaglandin E2 is released, first locally and then systematically • This is a chemical which contributes to depression, fatigue and sluggish reflexes • Since pressure inhibits blood flow, the tissue immediately around the blood vessels thickens to help keep them open • Lactic acid concentrates in the muscles (no oxygen) • Water builds up in the subcutaneous tissues (under the skin)

THORACIC SUPPORT ECD’s Quest, Vive’ and Trudeau series are standard with thoracic back foam as well as memory foam seats. Thoracic foam is now optional on ECD’s other series. It fits between the user’s shoulder blades and supports the mid to upper back properly.

Six years ago ECD perfected a new seat cushion comprised of soft “Memory Foam” and a high density foam core. This combination gives our Quest, Vive’ and Trudeau series the most comfortable “sit” while stabilizing the pelvic girdle.

Our Convex thoracic foam correctly positions the users head over their shoulders and hips.

Contact ECD for the name and phone number of the representative nearest you to try out these truly incredible sitting office chairs. You will FEEL the DIFFERENCE.

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3. Temecula Valley Golf School

WHAT YOU SIT ON The two bony prominences called the Ischial tuberosites

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LEFT TO RIGHT 1. Pro Armor Clothing 2. Pro Armor 3. Robust Trading Corp.

BOTTOM LEFT TO RIGHT 4. Temecula Valley Chamber of Commerce (2011 Silver ADDY Award; 2011 Hermes Award)

5. Temecula Valley Convention & Visitors Bureau

(2011 Bronze ADDY Award; 2011 Communicator Award)

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B R A NDING

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I DE NTI TY

IT’S PERSONAL. Developing a brand can be one of the most difficult challenges for a business but it is a vital step in creating an identity. A company must define its brand, determine the brand’s objectives, identify the target audience, and decide how to package the brand. It is important to remember that a company only has one opportunity to make a lasting impression on its potential customer. The Creative Bar is there throughout the step-by-step process to ensure your brand identity is repeatedly communicated with frequency and consistency through its logo design, business cards, stationery and more

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“ Yo u r b r a n d i s w h a t p e o p l e s a y a b o u t yo u when yo u ’ r e n o t i n t h e r oom.”

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BRAND IDENTITY

logo business card stationery

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LEFT TO RIGHT 1. Temecula Valley Chamber of Commerce 2. City of Temecula 3. Temecula Insider

BOTTOM LEFT TO RIGHT 4. SmartmeterSavings.com 5. Harveston Property Management 6. Aftermath Brazilian Jiu Jitsu Gym T O P

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TOP LEFT TO RIGHT 1. Old Town Tattoo 2. ERGO Reps. of Southern California

BOTTOM LEFT TO RIGHT 3. Heiller Construction Inc. 4. AR Home Loans Direct Inc.

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LEFT TO RIGHT 1. Voit Management 2. Stryder Transportation 3. Voit Management

BOTTOM LEFT TO RIGHT 4. Wise Guys Radio 5. ConverJ T O P

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WEBSITE S

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FUNCTIONALITY. The process of designing a website begins with a concept then includes planning, research, and production.

Many companies are using its website to deliver the brand message to its consumers directly. With technology constantly evolving, The Creative Bar offers website creation on a variety of different platforms in order to meet the needs of its clients, including HTML, Wordpress and Smartphone applications.

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“Design is n o t j u s t w h a t i t l ook s l i k e f e el s l ike. De s i g n i s h ow i t w or k s . ” S t e v e

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WEBSITES & MOBILE MEDIA

website design flash design shopping carts facebook wordpress/joomla mobile/smartphone sites

and

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LEFT TO RIGHT 1. bgcswc.org 2. ChamberConnect.com 3. Hillside-Repair.com

BOTTOM LEFT TO RIGHT 4. DrivenPublicRelations.com 5. ConverjNow.com 6. StreamlineBrakes.com 7. AngelsSupplies.com T O P

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LEFT TO RIGHT 1. TheTemeculalnsider.com 2. ContinentalEastDevelopment.com 3. TBFenterprises.com

LEFT TO RIGHT 1. SmartmeterSavings.com 2. ProArmor.com 3. GalleryHomes.co T O P

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PRESENTATION. No matter how large or small the printing project, by utilizing The Creative Bar’s services, the company eliminates itself from the back-and-forth process and positions the agency as the middle man to ensure the most competitive pricing is received and high quality work is executed.

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“W h at gunp o wd e r d i d for w a r t h e print i n g p r e s s h a s done f or the mi n d . ” We n d e l l

P h il l i p s

PRINTING

Large format Specialty Soft Good Promotional

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LEFT TO RIGHT 1. Sizzler 2. Safedox Inc. 3. California Pizza Kitchen 4. Albertsons Corp.

BOTTOM LEFT TO RIGHT 5. IE Family 6. California Baptist University 7. Pro Armor 8. Kaiser Permanente T O P

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“M any a s m a l l th i n g h a s b e e n ma de the right ki n d o f a d v e r t i s i ng. �

M a r k

l a r ge

b y

Tw a i n

MARKETING Marketing is the process of teaching consumers why they should choose a product or service over its competitors. The Creative Bar has successfully helped many companies on different budgets define an accurate message and find the right method to educate and influence consumers, focusing heavily on advertising and public relations. With the shift from solely print media, radio and television to get relay a specific message, companies now need to take in to consideration mobile advertising, text messaging marketing, web 2.0 marketing, email marketing, online advertising and much more. The Creative Bar provides fresh ideas from an outside perspective and by utilizing its close media relationships, both locally and regionally, can ensure a company is receiving the best advertising rates and media placement available.

traditional non-traditional advertising media buying social media

PRO ARMOR SHOOT

DEVELOPING A COMMUNITY

The Creative Bar assisted its client, Pro Armor, in researching potential Southern California events targeted at prospective customers and identified the US Open of Surfing to share similar demographics with an attendance of over 500,000 people. The price for sponsorship and booth space was not in the marketing budget for Pro Armor so the company hired a photographer and models for one day to walk about the event handing out business cards and taking pictures with event guests. The cards directed them to Pro Armor’s website where they could view pictures from the event, sign up for the company newsletter and obtain discounts for products available online. The following day Pro Armor received approximately 10,000 hits to its website. By thinking outside of the box, The Creative Bar and its client, Pro Armor, were able to work with a minimal budget and receive the same success (if not more) as if they had fully participated with a booth at the event.

Continental East Development (CED), a real estate development company, acquired Antelope Square with the goal to transform this once empty shopping center in to one of the most visited sites in the area. CED hired The Creative Bar for website creation, creative design, marketing and public relations in order to gain exposure within the local and regional community.

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With The Creative Bar’s guidance, CED became involved in the surrounding Chamber of Commerces in order to promote the shopping center to various members of the community. A survey was sent out and distributed to guests at events and online in order to determine the needs of its potential customers. The Creative Bar created a media campaign to promote new tenants and generate interest in the shopping center by using its media relationships to secure competitive advertising rates and ensure coverage in local publications.

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PULL UP A SEAT AT THE BAR. Thank you for your interest in The Creative Bar where we offer top shelf design, marketing and advertising.

We are more than just graphic and web designers, marketing strategists, and branding experts. We believe that there is a difference between good design and great design and know a company only has one chance to make a lasting impression on its potential consumers. We take pride in our work and value the relationships we build with each client. We consider your business’ success, our success and look forward to working with you soon.

Cheers!

Cody Fletcher Owner

|

Justin Lawler Owner

29970 TECHNOLOGY DR. STE 215 MURRIETA, CA 92563 1.866.796.6307

| www.thecreativebar.com

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