Douglas, beauty retailer, Germany

Beauty Retailer,Germany

We are celebrating our 111 years anniversary and embracing our beauty expertise since 1910. In collaboration with our brand equity campaign under the motto “Let’s do beautiful”, we communicate the Douglas heritage story and strengthen our positioning as a modern beauty retailer. The first Douglas store was opened by Anna & Maria Carstens in Hamburg in 1910.

We wanted to celebrate this special year with an outstanding luxury window design covered in golden and black glitter. We implemented a special golden 111 LED sign which creates a 3D effect and attracts the attention of the customer. The glittery balloons in black and gold are both used as a product presenter and deco element and emphasize the celebration.

www.douglas.de

In combination with strong, meaningful visuals and a bold wording we wanted to give beauty a new dimension, as we believe beauty goes beyond being beautiful – it’s about doing beautiful.