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12/12/2013

ROCKSTART ANSWERS ENSCHEDE Got questions? We’ve got answers.

ROCKSTART ANSWERS ENSCHEDE

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THANK YOU FOR JOINING US TODAY.

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PROGRAM 8:00 – 8:30 Walk-in with breakfast 8:30 – 9:30 Startup presentations 9:30 – 10:30 Feedback Presentations by: KITE Robotics Stefan Spanjer kiterobotics.com

Brandcams Steven Roest brandcams.com

Movin Software Tim van Kempen movinsoftware.nl Clear Flight Solutions Nico Nijenhuis clearflightsolutions.com

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Enschede Textielstad Annemieke Koster enschedetextielstad.nl

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WELCOME to a new Rockstart Answers Enschede edition. ‘Two years ago, when attending a big conference for entrepreneurs, I was sitting in the audience, listening to a keynote. Everybody around me was working on their mobile devices. That didn’t make sense to me. I thought it was a wasted opportunity to actually do something. To use our knowledge, make new connections. I missed any form of action. That’s when I got the idea for Rockstart Answers.’ Rockstart Answers is important for startups, and for other organizations in the startup space. So thanks for coming, and enjoy! - Gregor Noltes Rockstart ROCKSTART ANSWERS ENSCHEDE

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“Give. Learn. Create.” KPMG’s Early Stage Technology Group (EST) bridges the gap between disruptive tech companies and the enterprise. The focus lies on two types of innovation driven enterprises: fast growers and additive technology (technology that is beneficial to corporate clients). We are blending in the startup ecosystem to give back, to learn and to create new products and services in a joint effort. Don’t be a stranger, we are here to help.

- Remco Bels bels.remco@kpmg.nl

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We’re moving, step by our new space at Herengracht 182. Rockstart Spaces is a great place for startups. With a huge network, two in-house startup accelerators and a large group of talented entrepreneurs around, Rockstart Spaces makes one of the best places in Holland to start your company, meet like-minded people, share knowledge and work together.

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REARVIEW MIRROR Learnings from previous events: “Since I pitched at Rockstart Answers we secured an investor for our next phase and we found a really good advisor to our team.” - Ton van de Ven founder Izooble (Rockstart Answers Eindhoven) www.izooble.com “Rockstart Answers has given us a lot more than we expected. We got valuable feedback on our product. We know how to move forward. And we concluded that we won’t spend a cent on marketing. Thanks!” - Cleo Zumpolle co-founder Games4Groups www.games4groups.com

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“We’re at the start of our own company. We’re here to learn from the pitchers, get some insights. And of course, we always compare ourselves to other startups. To see if we’re on the right track.” - Marina Hubregtse Social Entrepeneur

“I’m an entrepreneur. We are going great. A few years ago we did one attempt to a start-up but failed. Maybe we can get some ideas and inspiration from the other participants and pitchers.” - Mieszko Czyzyk Co-founder GoalGorilla

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Pitch 1:

KITE ROBOTICS “Key Innovations in Treatment of Exteriors: that is what we stand for.”

Stefan Spanjer www.kiterobotics.com ROCKSTART ANSWERS ENSCHEDE

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“The KITE robot combines smart movement with excellent cleaning properties.”

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Pitch 2:

MOVIN SOFTWARE “We want to help people find their way inside buildings.”

Tim van Kempen www.movinsoftware.nl ROCKSTART ANSWERS ENSCHEDE

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“We develop indoor navigation and information apps for desktop & mobile devices.”

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Pitch 3:

BRANDCAMS “Brandcams is the online photo service that shares and connects a brand with fans by using its own photocamera app.”

Steven Roest www.brandcams.com 26

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“Share your moments through branded templates in a fun and easy way.”

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Pitch 4:

CLEAR FLIGHT SOLUTIONS

“We focus on the implementation of remotely piloted robotic birds: Robirds.” Nico Nijenhuis www.clearflightsolutions.com ROCKSTART ANSWERS ENSCHEDE

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“Robirds have the realistic appearance of a Peregrine Falcon and a Bald Eagle.”

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Pitch 5:

ENSCHEDE TEXTIELSTAD “Enschede should be a city where local and sustainable fabrics are produced in a qualitative and innovative way.” Annemieke Koster www.enschedetextielstad.nl ROCKSTART ANSWERS ENSCHEDE

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KITE Robotics:

What is the best way to enter the market and gain market share? Before you enter the market, determine who is your client. Building owners want clean windows, cleaning companies want cost reductions. Provide your client with an easy, attractive, pain-free solution. First step: build a complete business case: run a well-documented pilot on an iconic building. Let the media do you work. Provide the client with a cost reduction scheme. If you’re cost reduction is >10% your market is huge. Last tip: mind you that depending on third parties is time-consuming. Brandcams:

What is the best way to determine the ultimate customer? In general we feel that you should clarify your USP. Your ultimate customer is the client that has the biggest need for your product and that wants to pay for it. Are you pull- (final user) or push-driven (brands)? Do have enough time to work with big brands’ procurement? What’s important in answering your question is the question whether you are (becoming) a full-service app agency or do you focus on the technology; this is crucial to your customer profiling. ROCKSTART ANSWERS ENSCHEDE

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Clear Flight Solutions:

What is a good strategy towards a better acceptance of unmanned aviation in general and Robirds in particular in our everyday lives? Transparent communication is king. Show the positive applications, get big media hooked on Robirds. Show recorded data live (big TV screens) or at regular intervals (social media). Accept the fact that every new technology is welcomed by scepsis and negativity, and it takes time before it’s accepted. Go for small launching customers so that the public can get used to Robirds. Idea: use the „Vredesduif” (dove as peace symbol) in your proposition.

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Movin Software:

Who is our paying client? Make a better study of the market, e.g. how are you different to Google Indoor? The end user is not going to pay for your product. Look for owners/ service providers in big utility buildings/events. Your app should become the norm for every service provider, thus they should pay for every element in the user-friendliness. Like KITE Robotics, build a complete business case: run a well-documented pilot and provide the client with increased userfriendliness. Idea: focus on buildings that don’t want to publicize their plan. Enschede Textielstad:

How do I find and engage a partner for setting up an innovative fashion textile fabrics assembly line? Keep on sharing your story and you will persuade partners to work with you. Start small. Identify the whole chain, formulate your domain. Find lessons learned from other alternative textile manufacturers. City of Enschede/province has funds for ideas that stimulate the local economy. Within UT you will find departments that are enthusiastic for user cases (Industrial Design, Mechanical Engineering). Build a business case and show there is a demand for this. ROCKSTART ANSWERS ENSCHEDE

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“Rockstart Answers is fun! It’s a quick way to give feedback. Through thinking about others you also reflect on yourself.”

- Edwin Vlieg Moneybird

“There are more and more good initiatives in the east of the Netherlands. It’s a good way to meet new people. My goal is to promote the east and a concept like Rockstart Answers was missing.” - Erik Brunekreef Business Developer PNO

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2014 Help yourself by helping others. We often hear stories that remind us Rockstart Answers make a difference. Our world is constantly changing, and the need for true collaboration will only grow stronger. Community support is essential to entrepreneurs preparing for what needs doing. From what happens during and after a session, Rockstart Answers provides an unusual opportunity for entrepreneurs to ask the community for what they need most. So we are expanding our reach and programming to take Rockstart Answers to the next level to ensure it is widely accessible. We invite the enthusiastic involvement of individuals that want to become part of the Rockstart Answers crew in: Amsterdam | Rotterdam | Nijmegen Groningen | Utrecht | Maastricht | Eindhoven The Hague | Enschede | Arnhem Tell us how you’d like to contribute.

Click here

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COLOFON Rockstart Answers Gregor Noltes Josephine Woidtke Julie Donders www.rockstart.com +31 6 42 69 54 10 gregor@rockstart.com KPMG Early Stage Technology Group Remco van der Brugge Daniël Horn Stef Pillen Jehoeda Schächter Jelle van Zelm horn.daniel@kpmg.nl Visuele Notulen Diederik Vrijhoef - Teamcaptain Sabine Metz - Fotografie Hilmer Thijs (Studio Hands) - Magazine Design Sjoerd Verbeek (Studio Hands) - Illustraties www.visuelenotulen.nl +31 6 30 07 76 75 info@visuelenotulen.nl ROCKSTART ANSWERS ENSCHEDE

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ON 12/12/2013 YOU AND 36 OTHERS JOINED ROCKSTART ANSWERS ENSCHEDE IT WAS A FINE DAY WITH GOOD PEOPLE AND GREAT ENERGY. THANK YOU.


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