simply sweet




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The holiday season is here and that means it’s time to trim the tree, make your wish list and break out the holiday baking book. From big celebrations to a cozy night in, this season is all about making your moments special.
At Crave, we love nothing more than celebrating the holiday season with delicious baking and the ones we love. We’ve brought together some of our favourite holiday pairings, gifting inspo and festive tips and tricks that are sure to make your holiday season the most memorable one yet. So turn on that festive music, throw on your favourite fleece and fill your home with a bit of holiday magic.

Our Craving of the Month flavours: Available November 17-December 31
Chocolate Hazelnut | A delicate vanilla cupcake topped with rich chocolate hazelnut buttercream and finished with a sprinkle of chopped hazelnuts for a perfect nutty crunch.
Sponge Toffee | A rich chocolate cupcake crowned with luscious toffee buttercream, dipped in smooth chocolate, and topped with golden sponge toffee pieces.
Gift giving is our love language, so what better way to celebrate the season than with a personalized gift guide. Specially curated by our co-founders, Carolyne and Jodi, we’ve whipped up a collection of some of their favourite pieces, perfect for when you need a little bit of inspo for your seasonal shopping.



Hung by the chimney with care, shop these stocking stuffers that are sure to add that perfect personal touch. I always put one of these in the boys’ stockings each year! They are delicious. - Jodi








They are warm, come in all sorts of fun colours and make the best clapping sound when cheering on your favourite athlete in their winter sport. - Carolyne

01 Jones Road Miracle Balm $52 – from a legend in the skin care industry 02 Purdys chocolate $20 – the foil wrapped Santa’s are Jodi's favourite 03 Mejuri $128 – bar cord bracelet 04 Crave Brownie Mix $10 – a family favourite 05 Crave Gingerbread Sandwich Cookies $8 – A Crave Fave 06 Camp Brand Toque $30 – Jodi's husband loves a good toque 07 The Super Puff Mitten $68 – these come in all sorts of colours 08 NFL Team Socks $34.99 – gift them their favourite NFL team 09 Chocolate Crave Cake Mix $8 + Chocolate Buttercream $12 – Carolyne always has a chocolate cake mix in her pantry and chocolate buttercream in her freezer 10 Anian T-shirts $65 – they now have a store in Calgary 11 BKIND Vegan Nail Polish $18



Whip up a bit of holiday magic and give the gift of flavour (because the holidays aren’t complete without food)!





This is a marriage saver in our house - no more trying to figure out how much fat to skim off the turkey drippings. - Carolyne
01 Crave Cookbook $45 – A true gift of love that we wrote this year, a collection of recipes that have been shared to us that we are now sharing with you. 02 Offset Spatula $14.99 – our favourite baking accessory 03 ThermoWorks Thermapen $114 – knowing the internal temperatures takes all the guess work out of when your food is done! 04 Salt Spring Kitchen – Cookbook Cooks Co. has a great selection and you can order online. 05 Crackers from the Cookbook Co. $11.95 – these are great on a charcuterie board 06 Monogram Coffee
Subscription starting at $42.00 – have your coffee shipped directly to you by signing up for a subscription. 07 Turkey Fat Separator $42.50 – what you need to make the perfect gravy. 08 Gingerbread Loaf $18 – Carolyne loves waking up early Christmas morning, turning on the Christmas tree, the fireplace, Bing Crosby, making a cup of coffee and having a slice of gingerbread loaf.


Fuel their holidays with all things wellness, including carefully curated gifts that are sure to set them up for their goals in the new year.

Great for tracking my sleep, plus I love it for golfing, tracks my distance and all my shots. - Carolyne
I use these oils for my diffusers and my homemade scrubs, oils and lotions. - Jodi






01 Taylor Swift’s New Album $41.99 – this album brings Jodi such joy! 02 Garmin Watch $579.99 – Approach® S50. 03 Moonshine Mama's Lemon Turmeric Shot $24.99 – A shot in the morning makes Carolyne happy! 04 The Page Paper Goods Journals $16 – Jodi has always loved to journal it is how she starts her mornings, and this collection of journals created by Tamara are beautiful – find the Chronicles journal in our bakeries. 05 Liv Lifestyle – the veil trio $115 –Created by Toby in Kelowna, British Columbia, this is Jodi's new morning skin routine. 06 Vitruvi Essential Oils $39.99 – Our favourites are the lavender, sweet orange and eucalyptus. 07 Cortisol Manager $36.99 - Now in Carolyne's 50s, sleep is essential; she takes this supplement every night. 08 Casper Original Pillow $36.99 - A great pillow = a great sleep Jodi has researched pillows and found the best one. 09 Escali Digital Scale $59.95 - Carolyne always use a scale when baking + weighing her protein.


No matter the destination, send them off with gifts that are sure to make their travels all the more memorable.

These are my favourite walk about shoe that transitions into an evening skirt and sneaker look. - Jodi




I can bring as many books as I want or download a new book if I read more than planned! - Carolyne
01 Monos Packing Cubes $115 – Jodi really likes using packing cubes when she travels, helps keep her organized and leaves room for shopping! 02 Monos Carry-On $295 – This suitcase, plus a backpack, ensures Carolyne can pack everything she needs. 03 Baggu Reusable Bags $14 - Love Baggu! They are so many fun patterns to choose from. 04 Patagonia Backpack $249 – has a safe compartment for a laptop, plus there's room to bring a few souvenirs home. 05 Addidas Samba’s $140 – Jodi has worn everything from the original white and black colours to the new leopard print. 06 Bambi and Birdie PJ’s $98 – Jodi loves having cute Pj’s always, but especially when I am away from home. 07 Kindle E-Reader $229.99 – One of Carolyne's favourites, so she can bring as many books as she wants on her travels.

House made syrups, thoughtfully crafted recipes.
No matter who you have around your table this holiday season, dressing it up is never a bad idea. Follow along with some of our tips and tricks for holiday tablescaping that is sure to impress, complete with festive fabrics, delightful decor and of course, something sweet.
1. Pick your theme
Set the vibe and choose the theme for your event. Whether it’s a formal feast, a chic brunch or a casual family dinner, this will help you decide the decor of your plates and linens.
2. Start layering
Begin with a base of your choice in tablecloth, then add some dimension with double plates for your meal courses and glasses for guests to sip from.
3. Add some colour
Following your theme, consider the space and add in bits of lighting and pops of colour. Accent your table with touches of greenery, cranberries and gold cutlery for a festive flare.
4. Top it off with texture
Complete your setting with tasteful textures. Add linens, patterned plates and personal pieces that your guests are sure to remember.



It wouldn’t be the holidays without delicious homemade desserts, warm drinks and a cozy movie filling the room. We’ve put together some of our favourite pairings, complete with all the holiday essentials and delightfully cozy drinks, freshly brewed at CeCe’s. Pick your pairing, sit back and relax and enjoy these festive favourites.
Refreshing and indulgently sweet, the deliciously ideal match to enjoy with everyone’s favourite festive family film.


Deliciously spicy and delicately sweet, the festive combo that is sure to get you in all your feels with this classic holiday film.


Creamy and oh so dreamy, the perfect flavour pairing to fall in love with while watching this quintessential holiday romance.




It’s the most wonderful time of the year and that means delicious baking is never in short supply. Whether you’re craving a pre-feast nibble, snacks for a girl’s night in, or adding a sweet new tradition to your holiday parties, we’ve got you covered. Fill the in-between moments with delicious treats to share, festive and flavourful for any palate.
Bake the moments that mean the most and fill your home with the sweet scent of holiday spirit. From the pages of our cookbook, add a holiday spin on some festive recipes that we love, specially curated by our co-founders, Carolyne and Jodi.
Bake the taste of nostalgia into your holidays and dress the dessert table with flavours for everyone to love. Whip up Twix Bars (pg.145) for the chocolate lovers, Magic Bars (pg.153) for the foodies and classic Shortbread (pg.143) for anyone who believes butter is a love language.
These are the cookies that disappear from the holiday cookie jar first. Add a twist of peppermint and turn this classic recipe into the dessert that will have everyone asking for more.
"My boy's favourite cookie at Christmas is the double chocolate (pg.115) of the Crave Cookbook. I add 2 teaspoons of peppermint extract instead of vanilla and do a ½ dip in milk chocolate (pg.28) with crushed candy canes on top!"
- Jodi


Nestle in with chewy, soft and deliciously indulgent cookies, sandwiched with perfectly smooth and sweet buttercream (pg.113).
Create this unforgettable holiday pairing with our readily available buttercream, available in the freezer section of your local grocery store!
From flaky crusts to filling, it’s not a holiday without pie! Save yourself the stress of making that perfect base and bake with our new, handmade and ready-to-fill pie crusts. Create a classic and pair these buttery, flaky crusts with your favourite filling from our cookbook (pg.161)!
"I LOVE making pie, and I LOVE having homemade pastry in the freezer ready to make pie at a moment's notice."
Whether you’re baking your way through the cookbook or picking up a few ready-made essentials, these recipes are here to make the holidays sweeter, warmer, and more delicious. Let the baking begin!
Buy the cookbook to unlock these festive recipes and MORE!

A
note from our Co-Founders
This holiday season, we wish you warmth, laughter and joy. May your days be merry, your hearts full and your dessert plates never empty.
Sincerely,

Carolyne McIntyre Jackson & Jodi Willoughby Crave Co-Founders
Want to learn more about Crave: watch Our Founder's Story
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All content created by Crave Cupcakes. All products pictured in this magazine will be subject to availability.