Crandall Group Builder Book

Builder Book BUILDER | DEVELOPER SALES & MARKETING

SALES

MARKETING

LAND ACQUISITION

DEVELOPMENT

CG STORY

GET TO KNOW US

CRANDALL GROUP

The Crandall Group is a well-established, full service real estate firm that has been serving Builders and Developers in the Portland-Metro area for over 25 years. We specialize in land acquisition, product consulting and the sales and marketing of new homes. We are committed to excellence for our Builders and Developers, and we strive to exceed expectations.

This commitment as led to the Crandall Group to being consistently recognized as the Top 1% in all of John L. Scott.

As most builders in our area already know, market conditions will continue to change quickly and profoundly. I think what sets the Crandall Group apart from others in our industry, is our ability to effectively react and respond in these constantly changing circumstances, it’s sort of where we shine.

Whether it be recovery tactics after a debilitating recession, creatively showing homes during a global pandemic or navigating buyers through pricing spikes mid-contract, we are at our best and our highest value, when faced with these adverse circumstances. So, when you need something more than just a for sale sign in the ground, please call the Crandall Group, I think you will appreciate the service we provide and the results we create.

Mark Crandall has surrounded himself with the best in the business, by including Matt Wellner and Jeff Roberts as part of his Land Team. From cultivating long-standing relationships with generational landowners to deciphering complicated contracts and entitlement issues, Matt and Jeff bring a level of knowledge and experience to the table which is very hard to find these days.

As a Client of the Crandall Group, our goal is to provide you with the resources you need to be successful as a Builder-Developer. From the Land side, Matt and Jeff have proven to be an invaluable resource to our Builders in many different ways, including reviewing and assessing land opportunities, questions on contracts, land use and entitlements, and most notably identifying the pros and cons of a project during initial stages of review.

CG STORY

LAND DEVELOPMENT

NEW CONSTRUCTION

Part of our real estate expertise is hyper focused on new construction. Our Sales Team is comprised of licensed Brokers, trained specifically in New Home Sales. The core of our team comes with an average of 12+ years of New Home Sales experience, and they are the best in the business when it comes to on-site sales.

Our comprehensive market knowledge provides unique value to home builders, ensuring your bottom-line success, as well as enhancing and supporting your company’s reputation. The powerful combination of our years of experience in land acquisition and our deeply cultivated relationships in the market gives our home builder partners an invaluable resource – a place to build new homes and a plan to build a solid brand image.

crandallgroup.com

nice to meet you SALES

Megan Talalemotu Hello, and thank you for allowing me to introduce myself!

My name is Megan, and I have been a licensed Broker in the Portland-Metro area for over 25 years. My background includes everything from condominium sales, on-site sales, re-sale home sales and investment properties, and at the end of day New Construction Home Sales is my area of expertise, and Builders are my focus!

I have been with the Crandall Group since 2010, as the Director of Sales and Marketing. From past experience working in-house, with a prominent Portland home builder, I knew immediately I would love working at the Crandall Group, as it gave me the chance to work with multiple local home builders, within a fantastic company! My role here is diverse and involves everything from looking at dirt for a future site, to planning a neighborhood grand opening event for 250 guests. I do a lot, our team does a lot, and in the end, we are here for whatever you need, to help create success for your company!

DIRECTOR OF SALES & MARKETING PRINCIPAL BROKER

megan@crandallgroup.com 503.936.0332 crandallgroup.com

I would love to hear from you and learn more about your company, and perhaps share with you, the level to which we represent our Builders, and the value we bring to the process of land acquisition and new construction sales.

John L. Scott Real Estate

VARSITY TEAM

MARKETING MANAGER | BROKER

SALES & TRANSACTION COORDINATOR

SHANNON MATTIN shannon@crandallgroup.com

MENDELYN LION mendelyn@crandallgroup.com

Digital Marketing & Social Media Content Creation Collateral & Signage Website | SEO Branding Event Management

Contract Management Site Coordination Events Agent Assist Sales Coordination Operations Specialist

MARKETING ASSISTANT

LEXI NAONE lexi@crandallgroup.com

Marketing Assist On-Site Support Agent Assist CRM Management Collateral Events

meet the agents Here at the Crandall Group, we have built a “Builder Focused Sales Team” with a passion for New Construction and New Home Sales. We have vast experience in the industry and a track record of success in both large and small plats.

We have a team of professional, friendly, knowledgeable, and extremely effective New Home Sales Specialists. In addition, the Crandall Group supports a dedicated in-house Administrative & Marketing Team, with the ability to create one-of-a-kind marketing campaigns, all to ensure we cover every aspect of the sale for the Builder… from dirt, to build, to close!

Christina Smith

Over 20 years of sales experience specializing in New Construction Strong Product Knowledge and Market Knowledge Extensive problem-solving, negotiation, and communication skills Strong On-site Presence; Connects with various personality types Attention to detail, follow-through, and builder process Proficient Project Management Skills Exemplary Buyer Conversion Ratios

Amla Dharmdhere

New Construction Specialist On-Site Representation Understands the Builder's product and process Strong market knowledge Detailed orientated with excellent follow-through Team player making a seamless buying process Exemplary Buyer Conversion Ratios

Michelle St. Marie

Five years specializing in new construction sales Strong understanding of the building process Excellent process/project management skills Team player with strong relationship building skills Consistent and thorough follow up processes enabling buyer conversion

LICENSED OREGON BROKER

LICENSED OREGON BROKER

PRINCIPAL OREGON BROKER

Jessica Kindrick

PRINCIPAL OREGON BROKER

Listing agent representing 500+ properties 15+ years specializing in new construction homes Experienced buyers agent Proficient in Spanish Excellent buyer follow through and management skills On-Site representation

Carmen Schifflett

Great familiarity with the local area Represents both buyers and sellers Excellent communication skills Proficient industry knowledge and experience Client satisfaction as a high priority Social Media specialist

Ashley Arenz

On-Site Sales Representation 3+ years of industry experience Specializing in new construction, equestrian properties, and first-time homebuyers Active social media presence with flair for recognizing emerging industry trends.

Excellent ability to develop and cultivate new client relationships from lead sources Passion for interior design and home improvement projects

LICENSED OREGON BROKER

LICENSED OREGON BROKER

WHAT MAKES US

DIFFERENT NEW CONSTRUCTION KNOWLEDGE & EXPERIENCE

01

02

BUILDER FOCUSED SALES TEAM

NEW CONSTRUCTION EXPERTISE

We have a team of professional,

Our New Home Sales Specialists have

friendly, knowledgeable, and extremely

over 20 years of new home construction

effective New Home Sales Specialists.

experience with a passion for new

We work hard, and we support our

construction & sales. We have vast

builders in every way we can, to help

experience in the industry and a proven

ensure we get their homes sold or the

track record of success in both large and

highest possible price.

small plats

03

04

ON-SITE PRESENCE

SITE PREPERATION

Dedicated on-site New Home Sales

For all of our model homes the Crandall

Specialists for all developments.

Group offers professional model home

Outstanding Buyer Conversion from

staging with professional photography,

walk-in traffic.

videography and neighborhood signage.

05

06

PRODUCT SPECIFIC PRICING & COLLABORATION

DEDICATED BUILDER ADMIN & MARKETING TEAM

Collaboration on Product, Pricing, and

The Crandall Group supports a

Specifications. Helping to ensure our Builders are fully informed of market conditions, demographics and trends, so we have the right product at the right price.

dedicated in-house Administrative & Marketing Team, with the ability to create one-of-a-kind marketing campaigns, all to ensure we cover every aspect of the sale for the Builder… from dirt, to build, to close!

6

Stages of

CONSTRUCTION

LAND REVIEW The Crandall Group has an internal team with a wealth of knowledge and experience in residential land use planning and land development.

We are continually acquiring and working on new project opportunities. We are always open to answering questions or giving feedback on projects that our Crandall Group clients are working on themselves.

1

DEVELOPMENT Comprehensive Market Analysis Exploratory search of future developments nearby Buyer Demographic Assessment Floorplan Consultation Specification & Upgrade Review HOA Discussion MARKETING & PROMOTION Coming Soon sign at future entry of neighborhood Coming Soon presence on website, social media platforms and database outreach Professionally designed neighborhood maps and collateral Creation of Neighborhood Story

2

VERTICAL CONSTRUCTION Team Site Walk for a full understanding of topography, easements and to identify Premium Lots Active Pre-Sale outreach to Priority Interest List, created early on in development to capture inquiry leads and keep them engaged Collaboration on interior finishes on spec homes and strategically managing Builder options and upgrades Pre-Sale Stage. CG has a proven process for successfully capturing Buyers in the early stages of construction Model Home display of upgrades MARKETING & PROMOTION Completed Marketing Materials Outreach to Broker community, Builder and CG Database Sales Office Set-up Grand Opening Preparation

3

LAND REVIEW

VERTICAL CONSTRUCTION

DEVELOPMENT

NEIGHBORHOOD BUILDOUT

MODEL HOME CONSTRUCTION

NEIGHBORHOOD COMPLETION

MODEL HOME COMPLETION Full Home Staging of Model Professional Video & Photography Neighborhood Signage Designed & Installed Displays, supplies, doormats, shoe covers, etc supplied & set up Drinks & refreshments provided for guests Grand Opening Launch Consistent On-Site Sales Presence Wifi ordered and provided at model Office furniture and supplies as needed

4

NEIGHBORHOOD BUILD OUT

Detailed Sunday night traffic report Fastidious Tracking of Closings in Escrow High-level communication with Buyers, Lenders, and Brokers Strict follow through of registered Buyers through Crandall Group CRM and designated campaigns Continued efforts to raise pricing and increase profits MARKETING & PROMOTION Catered Broker Events Professional Photography of all completed homes Colonial in-ground sign on available homes with Permaflyer Color flyers for each completed home + sold and available stickers Third party installer for weekend directionals on plats of 25+lots

5 NEIGHBORHOOD COMPLETION Final Phase Promotion Model Home Sale Promote and start pre sale of the next new site MARKETING & PROMOTION Sold out social media posts and e-blasts Coming soon for next site

6

MARKETING We are YOUR designated builder marketing team!

WHAT SETS US APART

SIGNAGE

Custom designed neighborhood signs, street signs, and lot signs Professionally designed directionals, a-boards, colonial inground signs and permaflyers

DIRECT MAIL & EXPOSURE Direct mail postcards including just listed, just sold and events invitations sent to brokers, Crandall Group database, neighbors and prospects Advertising in local publications

DIGITAL MARKETING

Social Media presence on all platforms Large following on Instagram, Facebook, and Tik Tok Advertising and boosted posts on social media platforms Landing Page on Crandall Group website

Create Google Business Pages for all neighborhoods Maintain Google Business Page and reviews Respond and organize all leads Maintain CRM Database

Create ISSUU Digital Flyer to promote neighborhoods and sites virtually Utilize email marketing through Constant Contact, sending Grand Opening, Property Spotlights, Just Listed, and Open House events sent to Crandall Group database, Brokers, Buyers, Sellers and Prospects

@crandallgroup

facebook.com/CrandallGroup

@crandall_group Crandall Group

SAMPLE FLYERS Custom home flyers Professional site maps and price sheets Property brochures

PHOTOGRAPHY AND VIDEO Professional Videography and Photography Matterport Video 3D Walk Through Video Professional and Virtual Staging Rendering Creation

ADDITIONAL SERVICES Graphic Design Logo Design Branding Copywriting Event Management Professional Printing

JOHN L. SCOTT

WE'RE LOCAL WE'RE GLOBAL

John L. Scott is a founding member of the Leading Real Estate Group of the World, with national and international exposure.

We are the #1 network in the nation.

We are proud to be the largest and most successful real estate network in the world!

"The team at Crandall Group can help you build up your brand through marketing, generate additional profits by watching the market and pushing pricing when the opportunity presents itself, provide a professional sales team that will set expectations with your buyers to limit surprises and keep your customers happy! I would recommend the Sales Team at Crandall Group every time. "

- J.T Smith

"In the last 17 years I have known Megan and her outstanding team, I have been continuously impressed by their extremely personable, professional, and respectful approach. An icon in our local industry, Megan exemplifies strong leadership, a commitment to connection, and a passion for building life-long relationships with cooperative agents. Megan’s commitment to building sustainable relationships with industry professionals at a high level continues to fuel our confidence in her abilities and the products she offers - she remains our "go-to" in the new construction arena. I always look forward to partnering with Megan and her team. " Dar R., Broker

"Working with Amla was pleasure. She guided us through out the process really well. We appreciate her prompt responses and thorough follow ups of our requests. She really valued our inputs and time which mattered us the most. We highly recommend her services for anyone who is seeking for new home. Thanks Amla and good luck !!"

Ravi S., New Home Owner

"Michelle is incredible to work with! She helped us buy our first home and we had such a great experience that we didn’t think twice when asking her to help us sell.

She is incredibly kind and easy-going as well as communicative and professional. If you get the opportunity to have her as your agent, you won’t be sorry."

Megan R., Client

"The Sales team at Crandall Group has always taken tremendous care of our specific needs when it comes to new homes sales. As our team is constantly working on the day to day of building homes, we leave it to Megan's sales team professionals to generate new sales, organize pending sales, prepare for a successful closing, and keep our customers happy with good communication."

Local Builder

"Working with Cal was an amazing experience start to finish. I was referred to her through a friend and from the very beginning she extremely knowledgeable and hardworking.

Buying your first home comes with a lot of questions and bumps in the road, but Cal made the whole process so simple and easy.

She worked hard the whole time and got me in an amazing first place. I will 100 percent be working with her in the future!!"

Sam, New Home Owner

"The Crandall Group is an amazing Real Estate Group! I have had the privilege and honor to be a Preferred Lender for the Crandall Group for the past 13 years. The Crandall Group Real Estate Agents are extremely knowledgeable, helpful, kind, educated and experienced. They have extensive knowledge of the Portland Real Estate Market, especially in new construction. They are very diverse in the homes that they list & sell as well as the Buyers and Sellers that they work with. I would highly recommend the Crandall Group to a Builder, Seller & Buyer, as they are the BEST!" Mindy, Wells Fargo

14789 SW Millikan Way | Beaverton, OR 97003 503.936.0332 crandallgroup.com