Crain's Cleveland Business

CRAIN’S CLEVELAND BUSINESS Marketing & Media Planning Guide • 2012 For more than three decades, Crain’s Cleveland Business has served Northeast Ohio as the premier source of business news and analysis for top executives, business owners and leading professionals. Every week, we deliver content that’s trusted to keep them on top of their industry, ahead of the competition and first in line for new prospects.

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THE RISE, UNR

AVELING AND

RETURN OF

18 - 24, 2011

JEFF CHRISTIA

N

Private equity firms on the prowl Last

replenished in ’07, injection s needed

By MICHEL LE mpark@crain.coPARK m

Jeff Christi an, founde Mr. Christi r of the powerh an has started ouse both a for-pro executive search firm Christi fit compa ny and a an & Timber nonprofit s, is rebuild foundation, ing his the latter of which helpslife after a young man’s death individuals MARC GOLUB led to a year dealing with for him in drug and jail. alcohol addicti ons.

AN ICON’S ROAD TO REDEMPT becomes sob ION ering foundati on for new

World of indu lgence, trag edy

By SCOTT SUTTEL ssuttell@crain.co L m

J

purpose in life

INSIDE

NEWSPAPER

: Tracking eff Christ Mr. Christia ian lived n from when Mr. the high before he the 1980 foundin Christian life was was indicte reckless drugs, alcoho brought low by homic of his Christia g d l and what manslaughte ide and involu on n& now descri Timbers executi ntary he r charges. stemmed ve The charge was out of bes as “an ego that search firm from the through death the drug overdo s His world control.” his arrest and previous year-old Prison has today is very differe spring of se today. Page to Thomas a way of Wasil, who 3120 attended doing that. nt.

Mr. Christ a party at had ian used Mr. Christ Aurora home. frequently shot. He to be a ian’s was the in The Wall big man and other executive Street Journa The traged search firm who built tain on Mr. y pulled back the did work national publications l Timbers (now known Christian & for blue-c curChristian’s , which hip clients ners) into private as techno CT Partwas including logy life, a and alcoho in turmoil due to Micro spent more that, most national power house drug l time in Silicon soft and 2007, Mr. addiction. On Oct. on the road search that famously, handle d than he did Valley and three-year Christian receiv 22, the CEO suiteplaced Carly Fiorin the “My whole at home. ed sentence at Hewlett-Pack a in Mr. Wasil’ and succes life was about money 1999. Mr. for his role a ard in s,” he said Christian prison that s death; he enterein view last was quoted in an interweek. day and, d a plea deal, under That chang served exactly terms of ed in Decem in jail. one year ber 2006, SPECIAL

SECTION

See CHRIST IAN Page

20

HIGHER ED UCAT

Mum’s the word, but signs that there are the Although hunt for dollars is on. they’re securities restricted law divulge public in what they by raising efforts ly about their can fundprivate equity , a number of local firms appea to embar r poised k they’ll need on raising the cash they haven for future invest ing, if ’t begun already. the proces s “This is logical ly going fundraising year becau to be a big needs to se everyo put more ne gas in the said John tank,” Mueller, CapitalWork a partne r with firm in Clevels LLC, a private equity and.

While he steered clear of reveali ng See PROWL Page

ERs receive healthy dose of attention

By TIMOTH Y MAGAW tmagaw@crain.c om

Northeast Ohio’s health are invest system ing muscle up millions of dollars s emergency their already-boom to rooms amid ing of thousa the prospe nds patients enterin of newly insurect of the federa g their doors becaus d l health care e Coordinating overhaul. preventative avoid costly care to an ancho emergency room visits is r of legislation. the health care reform However, shortage an escala of prima ting ry care physic could lead to an even ians of patien greater influx ts in the ER, accord various health ing to care profes sionals.

See ER Page

21

ION

All signs point to a internship more robu s ■ Page st market 13 PLUS: GREEN for INVESTMEN

TS ■ ONLIN

E COURSES

■ & MORE

Entire contents

by Crain Commun © 2011 ications Inc. Vol. 32, No. 16

Reach farther with Crain’s Cleveland Business “Crain’s is an information lifeline for the Northeast Ohio business community. It is impossible to know everything that is happening in a market of this size. Crain’s comprehensive coverage of the business community helps us connect the dots to new financing opportunities.”

— Alan Zang, President, Northern Ohio, US Bank

11

Audience Profile & Statistics

T

he Crain’s Cleveland Business audience is comprised of executives and c-suite managers, including CEOs, presidents and business owners, many of whom lead the purchasing process at their companies.

Print Subscribers TITLE OR POSITION

2%

Other

NUMBER OF EMPLOYEES

BUSINESS CATEGORIES

10.4%

Professional/ technical

20.7%

12.5%

25%

Industrial services

10,000 or more

Business services

(manufacturing, construction, transportation)

(IT, communications, hospitality)

12.1%

55.4%

1,000 – 9,999

99 or fewer

10.2% Other

87.6%

Top or mid-level management (president, CEO, owner, manager, administrator, etc.)

• 35.3% serve on a board of directors • Average 1.6 directorships each HOUSEHOLD INCOME

8.9%

$500,000 or more

20%

100 – 999

44.1%

Professional services

Average:

(medical, legal, financial)

GROSS REVENUE OF COMPANIES

HOUSEHOLD NET WORTH (approx.)

18.8%

Less than $100,000

24.9%

41.3%

17.9%

$500,000 – $999,999

$1 million or more

2,252 employees

$1 billion or more

22.2%

Less than $1 million

9.4%

$100 – 999.9 million

72.3%

$100,000 – $499,999

Average:

$285,000

6.3%

27.5%

Less than $100,000

Average:

$100,000 – $499,999

$1.9 million

22.2%

28.3%

$10 – 99.9 million

Average:

$1 – 9.9 million

$677 million

Demographics Social Age> 25-34: 7.2% 35-54: 44.1% 55 or older: 48.7% Average: 52.6 years Gender> Male: 70% / Female: 30% Education> 4-year degree or better: 80%

Property 95.6% own a primary residence Average Value: $490,000 29.2% own a second residence Average Value: $545,000

Use of Publication

PURCHASING INFLUENCE

7 years average subscription time

Crain’s subscribers who are involved in their company’s purchasing process influence an average of $175,000 each in annual expenditures. That’s $1.3 billion in annual expenditures you cannot afford to miss!

76.1% subscription renewal rate 93% consider Crain’s a valuable source of local business news 81% find information for their business in Crain’s not available from other sources 79% view ads found in Crain’s with added credibility 72% of subscribers have taken action on ads found in Crain’s

See page 8 for data sources

Digital Audience TITLE OR POSITION

9.9%

15.9%

Other

NUMBER OF EMPLOYEES

BUSINESS CATEGORIES

Professional/ technical

11.2%

19.2%

Business services

(manufacturing, construction, transportation)

(IT, communications, hospitality)

18.9%

49%

Professional services

5.7%

60.8%

$100,000 – $499,999

Average:

Average:

(medical, legal, financial)

$248,000

$500,000 – $999,999

$100,000 – $499,999

$1 billion or more

25%

Less than $1 million

12.4%

$100 – 999.9 million

13.8%

25.9%

Less than $100,000

Average:

15.5%

24.6%

35.7%

2,079 employees

GROSS REVENUE OF COMPANIES

HOUSEHOLD NET WORTH (approx.)

33.5%

99 or fewer

100 – 999

• 23.2% serve on a board of directors • Average 1.7 directorships each

Less than $100,000

56.5%

1,000 – 9,999

Other

(president, CEO, owner, manager, administrator, etc.)

$500,000 or more

13.4%

15.8%

74.2%

Top or mid-level management

HOUSEHOLD INCOME

10,000 or more

16%

Industrial services

$1 million or more

$1.2 million

19.2%

27.9%

$10 – 99.9 million

Average:

$1 – 9.9 million

$588 million

Demographics Social

Age> 34 or younger: 16.7% 35-54: 57.3% 55 or older: 26% Average: 46.7 years Gender> Male: 58.6% / Female: 41.4% Education> 4-year degree or better: 76%

Property 93% own a primary residence Average Value: $353,000 14.5% own a secondary residence Average Value: $370,000

Use of Crain’s Digital Media

PURCHASING INFLUENCE

5.2 minutes spent per site visit

Crain’s digital users who are involved in their company’s purchasing process influence an average of $65,000 each in annual expenditures.

That’s $718 million in expenditures you should have a part of!

77% consider Crain’s their primary source of local online business news 75% view Crain’s digital media an important business resource 60% view Crain’s as more authoritative than any other online local business news source 50% find information for their business through Crain’s online products not available from other sources 46% have learned about advertiser products or services via Crain’s digital channels

3

Print

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$2.00/SEPTEMBER 19 - 25, 2011

VOL. 32, No. 38

• Small Business

• Real Estate

Though fewer NEOSA survey respondents cite ‘very good’ performance in current quarter

• Legal Affairs

• Meetings & Events

• Finance

• Manufacturing

• Health Care

• higher education

THE NUMBERS DON’T BYTE

By CHUCK SODER csoder@crain.com

RUGGERO FATICA

Jack Diamond, a partner at Akron law firm Brennan, Manna & Diamond, is leading the development of a luxurious medical institute at the historic Greenbrier Resort in West Virginia.

A MEDICAL INSTITUTE’S SPECIAL TREATMENT

Michael Fischer is somewhat concerned about where the economy is headed, but you wouldn’t guess it, given that he just hired five people.

The percentage of area information technology companies that are hiring hit “a high watermark” in the second quarter, according to a survey conducted by the Northeast Ohio Software Association.

Just 18% of the 85 respondents said they are “not hiring” — by far the lowest percentage recorded since NEOSA began regularly conducting the survey four years ago.

Among the companies undergoing

By TIMOTHY MAGAW tmagaw@crain.com

A

both partners at the corporate law firm Brennan, Manna & Diamond in Akron, are leading the development of a “medical institute” at the historic, 6,750-acre Greenbrier Resort in White Sulphur Springs, W. Va., with the first phase of the project set to cost $250 million. Other projects Messrs. Diamond and Krohn have helped develop include a multimillion dollar medical center near

Even as unemployment remains a stubborn drag on the economy as a whole, the technology sector’s hiring environment remains relatively strong, according to NEOSA’s second-quarter survey. Only 18% of the survey’s respondents plan on not boosting staff, compared with 37% during the like quarter a year ago.

Quarter

See IT Page 8

Not hiring

2011 2Q

18%

2011 1Q

27

2010 Q4

26

2010 Q3

40

2010 Q2

37

INSIDE

Akron lawyers spearheading development of $250M Greenbrier health care resort in W. Va. kron attorney Jack Diamond has developed hundreds of millions of dollars of health care projects, but his latest venture is unlike anything he’s touched before.

Indeed, it has been dubbed a “medical Disneyland.”

Mr. Diamond and Mark Krohn,

A wealth of health care information This week we publish our annual comprehensive listing of providers — which covers 18 categories in nine counties. See Page H-1 for the Health Care Directory. For more detailed listings, visit www.CrainsCleveland.com/section/hcd.

FitzGerald likely to cut county employees’ pay

See RESORT Page 5

By JAY MILLER jmiller@crain.com

RENDERING PROVIDED

Editorial Coverage includes:

IT companies report more robust hiring

it’s likely that an as-yetundetermined number of county employees with Cuyahoga County Execusalaries out of sync with tive Ed FitzGerald is about their job duties will learn to close the door on the they will have to take a pay capricious pay and hiring cut if they want to continue practices he inherited, and working for the county. he expects to save the FitzGerald Mr. FitzGerald — who county a half-million doltook office in January as lars in the process. part of the shift from the county Within the next several months, See COUNTY Page 6

• News makers/Who’s Who

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December, 19 2011 — January 2, 2011

Vol. 31, NO. 51 / $69

F KO O BO 012 2 W

W

W

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A

IN

S

TS LIS C

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V

E

L

A

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D

.C

O

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4

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Weekly Update – Monday Mornings Highly anticipated preview of Crain’s current print edition, complete with a “look ahead” at upcoming business events and information.

Business Lists – Monday Mornings Crain’s latest published list with related editorial content.

NEW for 2012!

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5

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The speed of today’s lean and high-tech business environment accelerates every day. You need a high-touch solution that brings your team face-to-face with influential executives, owners and professionals.

Crain’s signature events are specifically designed to: • Provide networking and relationship-building opportunities with decision makers you need to reach • Build marquee recognition and influence for your brand • Honor the exceptional achievements of leading professionals from Northeast Ohio’s most lucrative industries • Elevate the power of your expertise within the business community • Create an impressive and memorable image of your company with the attending audience 73% of Crain’s event attendees hold a mid to upper level management position 85% have identified new sales leads at Crain’s events 82% of attendees gained a favorable impression of event sponsors Average awards event attendance: 380 Average breakfast event attendance: 125

Crain’s Business Breakfasts Throughout the year, Crain’s experts discuss timely business topics and solutions relevant to Northeast Ohio’s professional community. You set the agenda: Bring your topic to the podium and we bring our influential audience!

CrainsCleveland.com/Breakfast

March A showcase of Northeast Ohio companies and individuals whose technological research, advancements and breakthroughs are making a critical impact on the local economy and world stage. CrainsCleveland.com/NIA

April Half-day summit featuring thought leader discussions and learning opportunities for in-house legal representatives. Awards are presented to the best legal minds in Northeast Ohio’s public, private, nonprofit and government organizations.

CrainsCleveland.com/Events

May Renowned the world over for groundbreaking medical research and treatment, Northeast Ohio’s distinguished health care and wellness professionals are honored by their peers and business community. CrainsCleveland.com/HCHeroes

HOTTEST BUSINESS PEOPLE

6

July Northeast Ohio’s 50 Hottest Business People Crain’s profiles 50 beautiful business people of all ages with a focus on why they enjoy Cleveland as a place to live and work. www.CrainsCleveland.com/Events

EVENTS

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August A tribute to Northeast Ohio’s leading human resources professionals who consistently “hit the mark” by building companies with the best people, talent, development and culture. CrainsCleveland.com/Archer

September A celebration of forward-thinking companies and organizations that have built businesses with a sustainable triple bottom line approach of profits, people and planet. CrainsCleveland.com/Emerald

October A salute to the region’s top fiscal officers whose strategic leadership helps shape their organization’s financial success. Northeast Ohio’s only program dedicated to honoring the unique contributions and accomplishments of CFOs! CrainsCleveland.com/CFO

November A tribute to the next generation of young rising stars who have taken a leading role in our business community.

CrainsCleveland.com/Forty

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2012

Marketing & Media Planning Guide

GET CONNECTED IN PRINT

ONLINE

All business. All day.

EVENTS

JANUARY 2

Editorial Feature

FEBRUARY 6

Economic Outlook 2012

List

Editorial Feature List

Health Care Software Developers

Ad Close

December 22

Ad Close

January 26

Material Due

December 27

Material Due

January 31

9

Editorial Feature List Ad Close Material Due

13

Small Business NE Ohio’s Top SBA Lenders December 29 January 3

16

Editorial Feature List Ad Close Material Due

Who to Watch in … Technology Architectural Firms January 5 January 10

23 Editorial Feature List

Real Estate Investment Trusts

Material Due

January 17 Association for Corporate Growth

30

List

February 2

Material Due

February 7

20

Editorial Feature List Ad Close

Meeting and Event Planner Venture Capital Firms February 9 February 14

Higher Education

January 12

Editorial Feature

List

Small Business Largest NE Ohio Philanthropic Gifts of 2011

Ad Close

Material Due

Ad Close

Crain’s Custom Publishing

Editorial Feature

Finance Engineering Firms

Ad Close

January 19

Material Due

January 24

27

Editorial Feature List

Going Global: Northeast Ohio’s Place in the Business World NE Ohio-based National Professional Associations

Ad Close

February 16

Material Due

February 21

MARCH 5

Editorial Feature List Ad Close Material Due Bonus Distribution

NorTech Innovation Awards (with event) Investment Banks February 23 February 28 Innovation Awards Event (week of March 19)

12

Editorial Feature List Ad Close Material Due

List Ad Close Material Due

Small Business Credit Unions March 1 March 6

List Ad Close Material Due Bonus Distribution

Editorial Feature List Ad Close Material Due

Special Report: The remaking of West 25th Street and the West Side Market district NE Ohio’s Leading Social Media Influencers March 22 March 27

9

Ad Close Material Due

Small Business Money Managers March 29 April 3

16

Editorial Feature Real Estate Shopping Centers March 8 March 13

26

Editorial Feature

2

Editorial Feature List

19

Editorial Feature

APRIL

List Ad Close Material Due

March 20 General and In-House Counsel Event (week of April 16)

Investment Advisers April 5 April 10

23

Editorial Feature General and In-House Counsel Awards (with event) Commercial Real Estate Brokerages March 15

Higher Education

List

Who to Watch in ‌ Finance Commercial Contractors

Ad Close

April 12

Material Due

April 17

30

Editorial Feature

Legal Affairs

List Ad Close

April 19

Material Due

April 24

2012

Visit CrainsCleveland.com for daily business news

MAY

JUNE 4

7

Editorial Feature List Ad Close Material Due

Game on: Cleveland’s Casino Biosciences Directory April 26 May 1

List

Health Care Heroes (with event) Small Business Manufacturing Companies

Ad Close

May 3

Material Due

May 8

Bonus Distribution

Health Care Heroes Awards Event (week of May 21)

List

Material Due

Editorial Feature List

Public Companies May 24 May 29

Who’s Who in Northeast Ohio: 150 People Who Set the Agenda for the Region Financial Planners May 10

Material Due

May 15

28

Material Due

June 5

18

Editorial Feature

Material Due

Prep & Parochial Education Nonprofits June 7 June 12

25 Editorial Feature

Ad Close

Visit CrainsCleveland.com for daily business news

Private Companies May 31

List ** Holiday Week — No print edition **

Small Business

Ad Close

Ad Close

Ad Close

Editorial Feature

Ad Close

List

21

Editorial Feature

List

Investing Guide: 2012

11

14

Editorial Feature

Editorial Feature

Material Due Bonus Distribution

Northeast Ohio’s 50 Hottest Business People (with event) Highest-Paid CEOs June 14 June 19 Hottest Business People Event (week of July 9)

JULY

AUGUST 6

2

Editorial Feature

** Holiday Week — No print edition ** Visit CrainsCleveland.com for daily business news

Editorial Feature List

Editorial Feature

July 26

Material Due

July 31

List Ad Close Material Due

13

Making It: How Much are Northeast Ohioans Paid? / Small Business Highest-Paid Non-CEOs June 28

List Ad Close Material Due

List

Who to Watch in ‌ Health Care Nursing Homes July 5 July 10

Women of Note (with event) Top 100 Employers

Ad Close

July 12

Material Due

July 17

Bonus Distribution

Women of Note Event (week of July 23)

30

Editorial Feature List

List Ad Close Material Due

Small Business Advertising Agencies, Marketing Firms and Public Relations Firms August 2 August 7

20

23

Editorial Feature

Editorial Feature

Archer Awards Event (week of August 13)

July 3

16

Editorial Feature

Law Firms

Ad Close Bonus Distribution

9

Archer Awards (with event)

Higher Education Largest Federal Research Grants

Ad Close

July 19

Material Due

July 24

Editorial Feature List Ad Close Material Due

Real Estate Suburban Office Buildings August 9 August 14

27 Editorial Feature List Ad Close Material Due

Ohio MBA Guide Highest-Paid NE Ohio Athletes August 16 August 21

2012

Visit CrainsCleveland.com for daily business news

SEPTEMBER 3

Editorial Feature List Ad Close Material Due Bonus Distribution

10

Editorial Feature List Ad Close Material Due

Emerald Awards (with event) Foundations August 23 August 28

Material Due

Small Business Largest Cuyahoga County Employers August 30 September 4

List

List

Legal Affairs Largest Summit County Employers

Ad Close

September 20

Material Due

September 25

Editorial Feature

Small Business

List Ad Close Material Due

September 27 October 2

15

Editorial Feature List Health Care Directory September 6 September 11

24

Editorial Feature

Editorial Feature

8

List Ad Close

1

Emerald Awards Event (week of September 10)

17

Editorial Feature

OCTOBER

Finance Business Insurance Agencies

Ad Close

September 13

Material Due

September 18

CFO of the Year (with event) Colleges and Universities

Ad Close

October 4

Material Due

October 9

Bonus Distribution

22

CFO of the Year Awards Program (week of October 22)

Editorial Feature

Family Business

List

Accounting Firms

Ad Close

October 11

Material Due

October 16

29

Editorial Feature List

Special Report: How the New Euclid Avenue is Transforming Cleveland Largest Defense Contracts

Ad Close

October 18

Material Due

October 23

NOVEMBER

3

5

Editorial Feature List

Finance Hospitals

Ad Close

October 25

Material Due

October 30

12

Editorial Feature List

Small Business Nonprofit Salary Report

Ad Close

November 1

Material Due

November 6

Crain’s Custom Publishing

Estate Planning

List Ad Close Material Due Bonus Distribution

Forty Under 40 (with event) Savings Institutions November 8 November 13 Forty Under 40 Event (November 19)

Who to Watch in … Law

Ad Close

November 15

Material Due

November 20

* Early Close

List

Philanthropy, Fundraising and Nonprofits Office Leases

Ad Close

November 5*

Material Due

November 12

10

Editorial Feature List Ad Close Material Due

Small Business Banks November 29 December 4

Editorial Feature List Ad Close Material Due

Top 10 Northeast Ohio Newsmakers of 2012 December 6 December 11

24/31

26

Editorial Feature List

Crain’s Custom Publishing

17

19

Editorial Feature

DECEMBER

Editorial Feature

Book of Lists 2013

Ad Close

December 3*

Material Due

December 14

2012

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Editorial Brian Tucker Publisher/Editorial Director 216-771-5174 btucker@crain.com Mark Dodosh Editor 216-771-5358 mdodosh@crain.com Scott Suttell Managing Editor 216-771-5227 ssuttell@crain.com Amy Ann Stoessel Sections Editor 216-771-5155 astoessel@crain.com

Reporters:

Kathy Carr Assistant Editor Marketing/Food 216-771-5379 kcarr@crain.com

Stan Bullard Commercial Real Estate/ Development 216-771-5228 sbullard@crain.com

Joel Hammond Assistant Editor Sports 216-771-5256 jmhammond@crain.com Deborah Hillyer Research Editor/Lists 216-771-5243 dhillyer@crain.com

Tim Magaw Health Care/Education 216-771-5359 tmagaw@crain.com

Jay Miller Government

216-771-5362 jmiller@crain.com

Michelle Park Finance 216-771-5255 mpark@crain.com Dan Shingler Manufacturing 216-771-5290 dshingler@crain.com Chuck Soder Technology

216-771-5374 csoder@crain.com

SALES Mike Malley Advertising Sales Director 216-771-5070 mmalley@crain.com

Account Executives:

Classifieds:

Adam Mandell 216-771-5136 amandell@crain.com

Toni Coleman 216-771-5169 tcoleman@crain.com

Dawn Donegan 216-771-5171 ddonegan@crain.com

Events & Conferences: Nicole Mastrangelo 216-771-5158 nmastrangelo@crain.com Gena Page 216-771-5479 gpage@crain.com

Christian Hendricks Events & Conferences Manager 216-771-5182 chendricks@crain.com Jessica Snyder Events & Conferences Coordinator 216-771-5388 jdsnyder@crain.com

“Crain’s offers Taft several integrated marketing solutions under one highly respected name that we leverage to promote our legal services to a credible, discerning business audience.

Their team helps solidify and unify Taft’s go-to-market strategy.”

— Kathleen Major Business Development Director, Taft Stettinius & Hollister LLP