Crain's Chicago Business by crainschicago

CRAIN’S CHICAGO BUSINESS • September 27, 2021 21

2021

EXECUTIVES IN MARKETING It would be apt to call the last two years the best of times and the worst of times for marketing professionals. A stable economy means they’ve mar keted their organizations’ or clients’ brands to new domestic and global markets and introduced new products and services. At the same time, they’ve been chal lenged by the difficult job of respect fully and effectively connecting with a public energized—and divided—by the pandemic, demands for social justice and calls for racial and gender equity. The 33 professionals profiled here

rose to the occasion by doing what they do best: Keeping their eyes on mis sion statements and goals. Proactively listening to consumers. Reinventing, recalibrating and sometimes upending strategies and tactics to address “the new normal” of the work environment. Doubling if not tripling down on pro bono efforts. Harnessing the power of technology, including AI. If marketing in the 21st century means owning a wardrobe of hats, these execu tives wear them very well indeed. By Judith Crown and Lisa Bertagnoli

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METHODOLOGY: Honorees did not pay to be included. Their profiles were drawn from nomination materials submitted. This list is not comprehensive. It includes only executives for whom nominations were submitted and accepted after an editorial review. The honorees demonstrated that they used their skills to significantly advance their organization or their client’s.

JILL ALLREAD

SARAH BARNES

PATRICK BERGNER

CHRISTINA BOTTIS

CARL J. BRODARICK

CEO Public Communications

Vice president, marketing Spaulding Ridge

Chief marketing officer Coyote Logistics

Chief marketing officer Seasons Hospice & Palliative Care

Jill Allread leads a 50-person national, integrated agency that provides full-service commu nications, digital strategy, and content and executive training to a range of industries. A fre quent trainer on crisis management, her experi ence includes 12 years in newsrooms of daily newspa pers, includ ing a stint as metropolitan editor for the Fort Wayne Journal-Gazette. The agency has been recognized by the National LGBT Chamber of Commerce and LGBT Business Enterprise. Allread is on the steering committee for a $20 million capital campaign to build a recreation center in Oak Park for underresourced fami lies, youth and seniors. She also serves on the capital campaign committee for Howard Brown Health Center to raise $15 mil lion for a new youth center for LGBTQ youth and a new clinic on Chicago’s South Side.

Sarah Barnes oversees mar keting strategy and sales enablement at Spaulding Ridge, a management consultant specializing in IT strategy, cloud implementation and process improvement. Her responsi bilities include developing and executing marketing and PR plans and budgets, mentoring talent and building scalable systems to measure success. Since joining in early 2021, she’s instituted strategic marketing and sales enablement guidance; orches trated Spaulding Ridge’s first conference, Elevate21, which featured 19 sessions with prom inent speakers; coordinated the launch of new branding and a new website; and served on the DEI committee. Before joining Spaulding Ridge, Barnes was senior director of marketing at Nvisia and director of marketing at Campbell & Co. For 11 years, she was also adjunct faculty at the Loyola University Chicago Quinlan School of Business, teaching digital marketing and public relations.

Chief marketing officer Berkshire Hathaway HomeServices Chicago

Christina Bottis is CMO at Coy ote Logistics, a global third-par ty supply chain solutions pro vider. She oversees a team of 25 professionals that develops and executes the company’s mar keting efforts, including its go-to-market, lead-gen eration and sales-enable ment strate gies. Recent achievements include producing Coyote’s first global digital summit for 7,000 ship pers and carriers; launching the CoyoteGO digital freight e-commerce platform to enable carriers and shippers to manage supply chains digitally in the midst of the global pandemic; curating a COVID-19 con tent series to help customers navigate market volatility and demand shifts within their supply chains; and developing the “Green Means Give Thanks” campaign to recognize frontline workers and health care professionals. Marketing drove upward of 80% of inbound leads in 2020 and is on track to sur pass that metric in 2021.

Carl J. Brodarick is responsible for marketing strategies at Sea sons Hospice, an AccentCare company, managing initiatives to boost user acquisition, con version, engagement, satisfac tion, facility and renewal rates for the organization’s 50-plus Medi care-certified sites and 23 hospice inpa tient centers. Faced with COVID-19 implications and the industry’s largest merger, he reinvented key go-to-market approaches and helped fuel annualized growth of more than 10% a year. He was the executive sponsor of the orga nization’s DEI initiative, which is developing strategies and actions to overcome racial and socioeconomic barriers and bring awareness of hospice and palliative care to underserved communities nationwide. He also serves as a board member for Seasons Hospice Founda tion.

Patrick Bergner has specialized in real estate marketing for more than 20 years. As CMO at Berkshire Hathaway Home Services Chicago, his team serves more than 1,400 real estate agents and their clients. Recently, his department rebranded the entire compa ny, launched company websites and opened new offices. Among his key campaigns are “Get Noticed” and “Chicago Strong,” which highlighted the resilience of communities during the pan demic. Before his work with the marketing team at BHHS Chicago, Bergner was an ac count representative for a print and online ad management software company. He serves on the board of BHHS Chica go’s nonprofit, the Kindness Foundation, which supports meaningful local initiatives in the communities it serves and enhances the quality of life for fellow citizens.

22 September 27, 2021 • CRAIN’S CHICAGO BUSINESS

CHRISTOPHER BROYLES

CHRISTOPHER CLEMMENSEN

Executive director, digital and creative marketing lead KPMG

Senior vice president of marketing Echo Global Logistics

Christopher Broyles leads Digital Marketing & Creative, the inter nal agency for KPMG U.S. marketing. His team is respon sible for project management and web operations, digital channel activation, so cial media and analytics, creative production and content strategy as well as VR/AR development and other emerging media applications. He also serves as the marketing activation program manager for KPMG’s ongoing front-office trans formation, which involves training, operations, coaching and communications for the change-management team. When the pandemic hit, his digital team built KPMG U.S.’s COVID-response website to serve clients and stakeholders with new video capabilities and go-tomarket digital tools.

Christopher Clemmensen is responsible for digital and online marketing, advertising, search, lead generation, social media and public re lations at Echo Global Logis tics, a provider of transporta tion-manage ment services. He also leads the strategy and execution of company branding, product positioning, content development and market re search. Recently he spearheaded the development and launch of a client loyalty program called “EchoShip Rewards,” which al lows clients to earn and redeem points when they book freight shipments via Echo’s proprietary shipping platform. During his career, Clemmensen has guided marketing and sales operations through two successful acquisi tions, including an early-stage IPO and a venture-backed $100 million health care IT compa ny. He served for nine years on the corporate board of Lurie Children’s Hospital, raising more than $7 million.

EMILY DAILEY

LAUREL FLATT

Director of marketing First Hospitality

President, business leadership, West region Dentsu

Emily Dailey leads a marketing team that supports 52 hotels across the country and provides direct B2B marketing support for First Hospitality. She manages marketing, budgeting, strategy and deployment for both organic and paid mar keting through various digital and traditional channels. Throughout the pandemic, she has directly handled all crisis communication and coordinat ed initiatives to shift marketing strategies and digitize the guest experience. She also launched a portfoliowide digital-selling tool that highlights 3D and 360-degree content for the hotels to improve conversions amid travel restrictions. The marketing team has taken over six new hotels in the past year, each of which has ramped up to more than 100% of their fair share of revenue within 90 days of opening; that’s twice as fast as the industry average.

Laurel Flatt oversees the Dentsu network’s most important client relationships in the Midwest and on the West Coast, a portfolio worth $70 million. She is responsible for a range of clients, including Clorox, P&G and FTX. Under her leadership, the firm is now also agency of record for Cracker Barrel, P&G brands and Qurate. Her efforts yielded an additional $20 mil lion in annualized revenue for the West region, making it an engine of growth at a time that many advertising agencies have struggled. During the pandem ic, Flatt took on the executive sponsorship of the Dentsu Enablement Business Resource Group. She also led the agen cy’s pro-bono efforts for Foster More, an organization focused on encouraging the fostering of children.

CHRISTINE FOLEY-PRIESTER System vice president, brand Advocate Aurora Health

Christine Foley-Priester is re sponsible for brand strategy and execution at Advocate Aurora Health, one of the largest not-for-profit health systems in the country. She oversees insight-based, conversion- focused integrated marketing efforts, leading a team that spans the system’s brand partnerships, creative services, consumer insights, digital marketing, media planning, social media and consumer-re lationship functions. During the pandemic, Foley-Priester oversaw award-winning multi channel campaigns that honored Advocate Aurora’s front-line staff and helped consumers recognize COVID-19 symptoms and access virtual and in-person care. She also developed culturally relevant messaging to engage commu nities of color, raise awareness around health disparities and encourage vaccination in highrisk communities.

Congratulations, Chris Broyles KPMG Executive Director, Digital & Creative, for being named as one of Crain’s 2021 Notable Executives in Marketing. Thank you for the passion and creativity you bring to our marketing organization and firm in finding new ways to deliver digital marketing and innovative content. Learn more about KPMG’s audit, tax, and advisory services at kpmg.com.

© 2021 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. Printed in the U.S.A. The KPM name and logo are registered trademarks or trademarks of KPMG International. NDP240827

CONGRATULATIONS TO VERCHELE ROBERTS

Vice President, Brand Management at UScellular™ We applaud Verchele for being named a 2021 Notable Executive in Marketing by Crain’s Chicago Business and recognized for her 27 years of leadership and expertise.

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24 September 27, 2021 • CRAIN’S CHICAGO BUSINESS

ANITA FORTE-SCOTT

SACHIN GADHVI

KELLY JO GOLSON

CHRISSY JENSEN

MARK LEVIN

Marketing manager Integrated Building Industries

Chief marketing officer Sittercity

Anita Forte-Scott designs and deploys marketing and commu nication campaigns across Inte grated Building Industries’ four companies, managing intricate mar keting budgets each year that are unique to each of the companies. Most recently, she created comprehensive marketing plans, compiled thorough com petitive analysis reports and launched new websites for each of the companies. The websites’ analytics have never been high er, with a record number of site sessions and visitors, alongside 86% growth over previous years. Since 2005, Forte-Scott has been an elected trustee of the Schaumburg Township District Library and has served as board president seven times. As a library trustee, she has worked toward building a new branch and many renovation projects, and in 2020 she led a refund of $1.5 million to library district taxpayers.

Sachin Gadhvi manages the entire marketing process, from research and planning to execu tion and analysis, for Sittercity, an online marketplace for hiring local in-home care givers such as babysitters, senior care providers and housekeepers. Within the past 18 months, Gadhvi spear headed two product launches, the “virtual sitting” and free planning-assistant tools, which were created in response to the pandemic. These efforts have helped earn Sittercity triple-dig it growth numbers that have exceeded pre-pandemic levels of performance. Before joining Sittercity in 2019, he served as vice president of growth marketing at Cars.com, CMO at Everything But The House, and vice president of marketing at Ticketmaster. He is a member of the American Marketing Asso ciation Chicago, the Chicago In teractive Marketing Association, and AllRetail Retail Executive Network.

Chief brand and consumer experience officer Advocate Aurora Health

Vice President, marketing and communications Zeller

Chief marketing and business development officer Marshall Gerstein & Borun

Kelly Jo Golson is responsible for brand, marketing and digital strategy as well as public affairs and internal communica tions at Advo cate Aurora Health. Since 2018, she’s unveiled new Advocate Au rora branding and launched the LiveWell app, a digital ecosystem that lets individuals manage their health journey. During COVID-19, she creat ed the “Safe Care Promise,” a five-point statement to encour age patients to seek important care; she also created culturally relevant materials and partner ships with community groups to distribute masks and other resources. She championed Ad vocate Aurora’s partnership with Microsoft, helping it become one of the first health systems to implement artificial-intelli gence-enabled technology that lets patients type in symptoms and be directed to the best mode of care. The system’s tele medicine program completed 1 million virtual visits in 2020.

Chrissy Jensen is responsible for corporate brand management and public communications at Zeller, a com mercial real es tate investment and develop ment company. She acts as the liaison between corporate and property man agement teams for brand management, and she helps oversee the company’s tenant-engagement and commu nity-engagement programs. In 2020 Jensen developed proce dures and standards for convey ing information as Zeller digitized significant elements of its leasing tours. She trained engagement managers to produce in-house videos to depict safety measures, including cleaning protocols, air filtration systems, amenity usage and social distancing require ments. She also launched Zeller’s refreshed brand, a new corporate website and 14 property-specific websites. These initiatives helped Zeller become one of the mostviewed firms in its industry space on platforms like LinkedIn and Instagram.

Mark Levin is a member of the law firm’s executive leadership, working with a team to develop integrated marketing and business develop ment plans, build the firm’s brand identity and position it as an IP thought leader. While others decreased their investments in these areas, Levin introduced enhanced client-service technologies and helped the firm nurture existing client relationships. Since start ing at Marshall Gerstein, the firm has seen a 125% increase in RFPs. He is a member of Marshall Gerstein’s diversity and inclusion committee and has been instrumental in pro viding programming on racial inequality, discrimination and social justice. He also serves on the editorial board of the Legal Sales & Service Organization and is a member of the National Association for Law Placement.

C O N G R AT U L AT E S NATASHA PATLA, CHIEF MARKETING OFFICER

2021 CRAIN’S NOTABLE EXECUTIVES IN MARKETING @properties congratulates Chief Marketing Officer Natasha Patla for being named to Crain’s Chicago Business’ list of Notable Marketing Executives for the 2nd year in a row. Thank you, Natasha, for all you do to bring the @properties brand to life.

CRAIN’S CHICAGO BUSINESS • September 27, 2021 25

Health care marketing during unprecedented times Kelly Jo Golson, a 29-year marketing veteran, is the chief brand and consumer experience officer at Advocate Aurora Health. She unveiled the system’s new brand and launched LiveWell, an app that enables users to manage their personalized health journey anytime and from anywhere. Before joining Advocate Health Care in 2007, Golson held leadership roles with Methodist Healthcare System, St. Luke’s Episcopal Healthcare and Memorial Hermann Healthcare, all in Houston. Golson founded Jay’s Hope, a nonprofit that gives grants to young adults battling cancer, in honor of her son, who died from bone cancer at age 24. CRAIN’S: What was your biggest marketing and communication challenge during the pandemic? GOLSON: Our purpose calls us to help people live well, which is hard to do when consumers who are fearful of COVID-19 exposure are reluctant to seek care they need. We recognize that the var ious messages can be confusing and scary. On one hand, we’re telling people the great impor tance of staying home and quar antining, but we’re also trying to educate them that it’s safe to

soft, we also created chatbots that direct consumers to the appro priate level of care based on their symptoms. This pre-pandemic work allowed us to become one of the first health systems in the country to develop an AI-enabled symptom checker specifically for COVID-19—a tool we also offered in Spanish. The opportunities cre ated by AI technology will be end less. We’re particularly excited about early diagnosis and preven tion opportunities across medical specialties including orthopedics, cardiology and pediatrics. come to the hospital or doctor’s office when they need care. How does Advocate Aurora communicate with a public that holds a variety of views on vaccinations, masking and other safety measures without alienating anyone? People have questions and fears, and most are genuinely trying to make the right decision for themselves and their families. Our role is to listen, to make people feel heard and then to provide clear, accurate answers without condescension. We know there’s a lot of information

out there, and it can be tough to break through the noise. But we’ve remained steadfast in rely ing on our clinical expertise and facts to have an open and honest conversation with everyone. How did you change your digital marketing strategy during the pandemic? The pandemic accelerated our digital marketing strategy’s focus on artificial intelligence. We recognized its possibilities before the pandemic, when we intro duced AI capabilities within chat functionality on our websites. Through partnership with Micro

CONGRATULATIONS TO

JIM STADLER Named one of Crain’s 2021 Notable Executives in Marketing

What was learned about marketing and communicating to diverse groups or underserved groups? The pandemic’s unacceptable toll on communities of color has served as a call to action to commit to better understand and promote health equity. We believe everyone should have a fair and just opportunity to be as healthy as possible, and we must elimi nate inequity to fulfill our purpose of helping all people live well. We’re strengthening our com mitment to DEI at every level of the organization by taking action to create real change, including in the ways we communicate, to

ensure every person feels heard. We constantly examine the needs of each community and make sure we tailor communica tion approaches to address those specific needs. We’ve developed culturally relevant messaging to connect with our communities. We’ve also established protocols to make sure that our robust language services program is tapped to help with translation at every step of a patient encounter. No one person or organization can do this alone. It’s so import ant to collaborate with key com munity partners who are aligned with our strategies. What pandemic-related changes will “stick” going forward? COVID-19 accelerated the adop tion of telemedicine. Because we had already built our LiveWell platform before the pandemic hit, we were well positioned to deliver virtual care to consumers when lockdowns and quarantines cre ated a strong demand. Our prepa ration allowed us to conduct nearly 1.2 million virtual visits last year. Prior to the pandemic, our goal had been to complete 25,000 visits in 2020. This virtual offering is a health care solution that isn’t going away.

26 September 27, 2021 • CRAIN’S CHICAGO BUSINESS

JUDD MARCELLO

KELLY MEGEL

KATE MOHAN

ALICIA M. MOSLEY

BRAD MOST

Executive vice president and chief marketing officer Conexiom

Vice president, brand marketing, media and the Brand Creative Group Discover Financial Services

Director of marketing Brewer Sewing

Vice president, marketing, Keebler brand Ferrara

Marketing director Gilda’s Club Chicago

Judd Marcello leads all facets of marketing for Conexiom, a provider of document automa tion solutions. He oversees teams in North America, the U.K. and Germany that manage brand strategy, de mand genera tion, product marketing, field marketing and customer marketing. He started at Conexiom the day that Chicago initiated stay-at-home orders, and he quickly initiated a complete overhaul of every thing from teams and processes to methods and measurement. In his first 15 months, he hired all new personnel (including the first European marketing hire), built a new tech stack, relaunched the brand, reset the marketing methods for demand generation and relaunched/re positioned the brand as well as the company’s website. Through the first six months of 2021, bookings from marketing-gen erated activities were up 152% to plan and 4.6 times higher than the previous year.

Kelly Megel leads the devel opment of mass creative and media at Discover and also manages the Brand Cre ative Group, the company’s internal cre ative agency. During the pandemic she helped build a program that offered financial support to businesses, including the “Eat It Forward” campaign, which gave $5 million to Black-owned restaurants. She spearheaded other innovative campaigns, such as one that provided free FICO credit scores to everyone with Discover Credit Scorecard, driving 5.1 million monthly us ers to access their information for free even if they’re not a cus tomer. Other campaigns includ ed “Freeze-it,” an industry-first feature that enables customers to prevent new purchases with an on/off switch, and free Social Security number alerts that help cardmembers monitor their identities on the dark web.

As director of marketing at the Aurora-based sewing supplies distributor, Kate Mohan is leading a brand refresh using e-commerce, print and dig ital sales tools and email marketing. Mohan’s team is introducing updates such as ADA com pliance on the Brewer website and requiring diversity training. Mohan de signed and implemented a new marketing structure, shifting from basic sales support to a brand management team leading integrated market ing. Mohan established an email audience of 15,000, with average open rates exceeding 30% and click-throughs ranging from 2% to 5%. Shifting from a quarterly print catalog to a bimonthly digital catalog boost ed sales. Mohan also oversees account activities with Amazon, Walmart, Zulily and other retail ers. She joined Brewer Sewing last year; previously she was a brand strategist and marketing consultant.

Alicia M. Mosley is vice pres ident of marketing for the Keebler brand, which was acquired by Ferrara in 2019. Since joining the company last year, Mosley has led the revamping of the vision and strategy for the brand, creating a multiyear growth plan across six sub brands. She built a marketing team and created opportuni ties for members’ professional growth. Before joining Ferrara, Mosley held marketing roles at Tyson Foods in brand manage ment, innovation and corporate marketing. Most recently as shopper marketing director, she grew efficiencies by more than 40%. Earlier Mosley was director of product innovation and technical services at Lopez Foods, a McDonald’s supplier. At Ferrara, she’s an adviser to the Black employee resource group. At Tyson, she chaired marketing committees for the women’s and multicultural business resource groups.

As marketing director at non profit Gilda’s Club, Brad Most communicates the brand that supports people with cancer and their families. It’s named after the late co median Gilda Radner, an original “Sat urday Night Live” cast member who died of ovarian cancer. Most drives member participation in program activities and supports the development team in fund raising to keep programming free. During the pandemic, he helped the organization adapt to online programming, and it served more than 2,400 people. Another highlight: He secured a free recurring radio spot and free outdoor advertising highlighting Gilda’s Club and its role in the community. Over his 35-year career, Most has man aged advertising for Dr Pepper, Norwegian Cruise Line, Miller Brewing and H&R Block. For 18 years he handled advertising for Blue Cross in five states.

Congratulations and Thank You Erin O’Neill

Director of Marketing Since 2015, Erin O’Neill has consistently helped us to focus on investing in our communities and empowering our customers to write their stories with Byline Bank. We’re grateful for your hard work and proud of your recognition!

bylinebank.com

CRAIN’S CHICAGO BUSINESS • September 27, 2021 27

ERIN O’NEILL

NATASHA PATLA

VERCHELE ROBERTS

SHAWNA ROSS

CORY ROTHSCHILD

Senior vice president, director of marketing Byline Bank

Chief marketing officer @properties

Vice president of brand management U.S. Cellular

Executive vice president, integrated strategy lead DentsuMB

Senior vice president and head of marketing Cresco Labs

As vice president of brand management, Verchele Roberts is updating the wireless brand. The campaign kicked off a year ago, with the company’s first new logo in 20 years. Roberts is leading a retail store redesign that makes use of local artwork to highlight a community-centered focus. In April, U.S. Cellular launched a campaign, “America’s Locally Grown Wireless,” that under scores its community presence.

Shawna Ross oversees strategy for the agency’s clients, in cluding WW (formerly Weight Watchers), Anthem Healthcare, Cracker Barrel, Hershey’s and Procter & Gamble. Her guidance led to Crack er Barrel’s positioning as a brand that cares for people. And a campaign for Howard Brown Health helped LGBTQ+ people feel seen and understood. In partnership with Dentsu’s chief equity officer, she founded a creative council to offer insights and guidance on strategy and creative, with an aim to amplify underrepre sented voices. The council plays an integral role in shaping the agency’s work. Before Dentsu’s recent reorganization and re branding of the McGarryBowen agency to DentsuMB, Ross was chief strategy officer of Dentsu McGarryBowen in Chicago. McGarryBowen was acquired by Dentsu in 2008. Earlier, she was group planning director at McGarryBowen.

At Cresco Labs, Cory Rothschild is responsible for building and scaling the cannabis compa ny’s whole sale brand portfolio. He also leads marketing for the Sunnyside retail chain, strengthening the brand in seven states and driving same-store sales growth. During his tenure, the brand businesses have grown from $17 million in the fourth quarter of 2018 to an expected $1 billion annualized run rate in the coming fourth quarter. Roth schild leads the brands’ social equity and restorative justice ini tiatives supporting people hurt by the national war on drugs. That includes helping fund and lead clemency, compassion ate release, expungement and reform efforts. A Cresco-pro duced documentary promotes the national fight to release the 40,000 Americans imprisoned for cannabis-related offenses. Rothschild joined Cresco Labs in 2018 from PepsiCo, where he was brand director for Gatorade.

At Byline Bank, Erin O’Neill develops strategies and cam paigns for the retail, small-busi ness capital, commercial and product marketing teams. She and her team have supported three acqui sitions and an IPO and have helped establish aware ness following the 100-year-old community bank’s rebranding in 2015. Last year, O’Neill and her team helped direct investment in neighborhoods and communities

served by the bank, amounting to $472,000 in grants, donations and sponsorships. That included the purchase of gift cards for local restaurants in Lakeview, Evan ston and Oak Park. The team also helped support the bank’s PPP program. O’Neill joined Byline Bank in 2015 from JPMorgan Chase, where she was market ing manager in middle-market banking.

As chief marketing officer, Nata sha Patla oversees brand devel opment, broker marketing, event production and advertising. Under Patla’s direction, @properties’ marketing department has more than doubled and expanded to include a full-service onsite print center, video pro duction, digital marketing, event coordination and a franchise team. Patla played a key role in the September 2020 launch of the real estate company’s national

franchise brand, which has ex panded her marketing programs across the country. The programs have led to new franchises in Detroit, La Crosse, Wis., Dallas and Indianapolis. During the pandemic, Patla led the develop ment of digital marketing initia tives, including the redesign of the company’s proprietary email marketing tool.

Roberts joined the wireless com pany 2019 from Focus Brands, where she was chief marketing officer for Moe’s Southwest Grill. Earlier, Roberts held marketing positions at United Services Au tomobile Association, InterConti nental Hotels Group and Procter & Gamble. At IHG, Roberts implemented an integrated and centralized marketing program for the Holiday Inn brand family.

Celebrating the power of belief. Congratulations Charley for making Crain’s 2021 Notable Executives spotlight. We believe in the idea that anything is possible if you believe it. Charley once believed our marketing could be bigger, bolder and infused with more heart. He made it happen. He leads Guaranteed Rate’s premiere in-house creative marketing agency of writers, art directors, videographers, editors and producers—people who think big and care deeply. People who’ve produced the “Believe You Will” campaign and our first-ever “Random Acts of Kindness Week.” We aim to be the #1 mortgage lender in the country—and with a best-in-class cross-functional team, we believe it’s possible.

Charley Wickman Chief Creative Officer G U A R A N T E E D R AT E

R AT E . C O M / C A R E E R S NMLS ID #2611 (Nationwide Mortgage Licensing System, www.nmlsconsumeraccess.org) • Guaranteed Rate, Inc. is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason prohibited by law. (20210915-642905)

“

One of my favorite things about my job is being able to work alongside so many passionate and talented people. I’m excited to share the praise for all of the amazing work everyone on our creative team has produced under Charley’s leadership.” ~ Steve Moffat, Chief Marketing Officer, Guaranteed Rate

28 September 27, 2021 • CRAIN’S CHICAGO BUSINESS

JESSICA SCHAEFFER

ANUP SHAH

CHRISTINA SOLOMON

JIM STADLER

CAITLYN TERRELL

Vice president, marketing and communications LaSalle Network

Vice president, chief marketing officer, Juice+ Brands PepsiCo Beverages North America

Chief marketing and business development officer Freeborn & Peters

Chief marketing officer Jameson Sotheby’s International Realty

At the staffing organization, Jessica Schaeffer joins the C-suite in making decisions on LaSalle Network’s hir ing, culture and sales and recruitment initiatives. Last year, Schaeffer scrapped the marketing plan to provide information on how to lead through the pandemic. The marketing team created 250 original blogs and more than 600 pages of research-backed content that resulted in thousands of downloads. Schaeffer helped spearhead DEI initiatives and an initiative to hire veterans. She also helped acquire new clients, which contributed to LaSalle rebounding from los ing 50% of its business in April 2020 to hitting an all-time revenue high in the fourth quarter. LaSalle’s guidance on re-entry to the office was featured on CNBC and other media. Schaeffer is on the Chicago Society for Human Resource Management board.

Anup Shah leads strategic positioning and marketing communication for a $2.5 bil lion portfolio of 15 brands, including Tropicana, Naked Juice, Izze, Dole, KeVita and Frutly. Shah and his team set out to better understand how the pandemic shifted consumer attitudes toward juice. A pro prietary study served as the foundation for the division’s 2021 strategy, spurring growth across the portfolio with the launch of Frutly, a hydrating juice water for teens and KeV ita’s jump into prebiotic shots. Under Shah’s leadership, year-to-date net revenue is up 5.5% from year-earlier levels. He led his team through racial equality-focused town halls and diversity and inclusion initiatives, part of PepsiCo’s racial equality commitment. Shah joined PepsiCo last year from Miller Coors Beverage, where he was global vice pres ident for Miller brands.

At Freeborn & Peters, Christina Solomon leads a team charged with client development, stra tegic plan ning, market research, competitive intelligence and other functions. Solomon helped nav igate the law firm through the pandemic. When issues of racial inequal ity emerged, Solomon worked with leaders and the firm’s director of recruiting and diversity to ensure the firm was communicating effectively and implementing policies toward building a more diverse and aware workforce. Solomon’s team published more content during March and April 2020 than in all of 2019. She helped bring in 480 new clients in 2020 and substantially grew the number of unique visitors to the firm’s website by more than 40,000, as well as to the firm’s social media channels. Solomon is a licensed attorney and coaches firm lawyers in business development.

Executive vice president, chief marketing and communications officer First Midwest Bank

Jim Stadler is leading develop ment of a marketing and com munications strategy for the merger with Indiana-based Old Nation al Bancorp, which will double the bank’s size and footprint. In the past 18 months, Stadler used software to drive more than 11,300 PPP applications. He also helped increase local brand awareness through digital advertising on the Kennedy Ex pressway and joining with ESPN to sponsor a contest awarding an

advertising campaign to a local small business. He introduced the agile marketing model to support prospecting, onboard ing and cross-sell growth initia tives. As of June, consumer loans originated online were at 78% of the 2021 goal.

Caitlyn Terrell leads the market ing strategy and creative services teams that support the broker age’s real estate agents. This year, James on Sotheby’s introduced marketing and technology initiatives, including a platform that advertises new listings to Jameson agents via text and email as soon as an agreement is signed. Agents can send sellers a report on how their property views are tracking on online portals. In August, the team introduced an online report on the Chicago-area real estate

market that can be shared on so cial media. Terrell also established a diversity and inclusion council to lead in recruiting, supporting and advancing more employees and agents of color. She joined Jameson Sotheby’s in 2017 from Berkshire Hathaway HomeSer vices KoenigRuboff Reality Group.