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SS26 Craghoppers Expert POS Guide

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Experts in outdoor clothing since 1965

SS26

Brand Retail Guide


POS | Expert


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Experts in outdoor clothing since 1965

Built to work outdoors.

Experts in outdoor clothing since 1965

A6 ARM CARD (105mm x 148mm)

UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)

Experts in outdoor clothing since 1965

EUROSTAND HEADER 1120mm x 200mm

WINDOW DECAL (300mm x 300mm)

Experts in outdoor clothing since 1965

RETAIL 2.0 UNITARY INSERT 1 (595mm x 200mm)

UNITARY SKIN (SMALL) (130mm x 550mm)

Experts in outdoor clothing since 1965

T-SHIRT STAND HEADER (593mm x 214mm)

Built to work outdoors. RETAIL 2.0 UNITARY INSERT 2 (1195mm x 200mm)

Experts in outdoor clothing since 1965

Built to work outdoors.

Experts in outdoor clothing since 1965

Experts in outdoor clothing since 1965

UNITARY SKIN (LARGE) (130mm x 1650mm)


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Experts in outdoor clothing since 1965

BRANDED PELMET 1 (1200mm x 300mm)

Experts in outdoor clothing since 1965

BRANDED PELMET 2 (1200mm x 400mm)

BRANDED PELMET 3 (BLANK) (1200mm x 300mm)

A2 POSTER (420mm x 594mm)

PULL UP BANNER (700mm x 100mm)


POS | Brand Story For when you have the space to tell more of a story and to build narrative around collections.


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Built to work outdoors.

Back in 1965, Craghoppers started like most epic adventures do. A couple of competitive outdoor enthusiasts, a few new ambitious ideas and a bit of ‘I bet you can’t’ banter.

Back in 1965, Craghoppers started like most epic adventures do. A couple of competitive outdoor enthusiasts, a few new ambitious ideas and a bit of ‘I bet you can’t’ banter.

We challenged ourselves to design the ultimate clothing for the harshest adventures and then to test it, by wearing it from the beautiful British Peak District to the heights of Everest.

We challenged ourselves to design the ultimate clothing for the harshest adventures and then to test it, by wearing it from the beautiful British Peak District to the heights of Everest.

We’ve since made it our life’s work to travel the world for inspiration, designing the most innovative outdoor gear for every adventure and environment.

We’ve since made it our life’s work to travel the world for inspiration, designing the most innovative outdoor gear for every adventure and environment.

EXPERT SMALL BRANDED BLOCK (250mm x 150mm)

Built to work outdoors.

EXPERT MEDIUM BRANDED BLOCK (250mm x 300mm)

EXPERT LARGE BRANDED BLOCK (200mm x 400mm)


POS | Impact


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At Craghoppers, we believe that honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories. Our determination to be good global guardians drives us every day.

75,000+ WORKERS Outlined version

across 218 factories (tier 1&2) in 10 countries are covered by the ETI base code.

Outlined version Outlined version

In 2024, we saved over

BRANDING BLOCK (VISUAL)

7,700,000 LITRES of water by changing finishing processes and dying methods across some of our collections.

We have been supporting the Savar School in Dhaka, Bangladesh for 15 years. In 2025, we completed much needed renovations to provide a bright, safe space for all the children. We continue to provide a Scholarship programme supporting primary graduates with extra tutoring to help them complete secondary and higher education.

Outlined version

CHQ2647 MEDIUM BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 300mm)

Outlined version

CHQ2647 LARGE BRANDING BLOCK INSERT (FRONT & REVERSE) (200mm x 400mm)

Aiming to promote female worker retention in our factories, nurture women’s talents, integrate gender equality into our factories management systems, and upskill women with technical, managerial and leadership skills.

This is approximately the equivalent of filling 3 Olympic sized swimming pools or having 115,000 showers (of average time).

Working to continually develop

GUARANTEE FOR LIFE

As a member of Cascale, we are able to work collaboratively with many other like-minded companies. As part of this, the

we are members of

THE HIGG INDEX

OUR SUSTAINABILITY CREDENTIALS

has been an integral tool to benchmark our current performance against the best sustainability initiatives around, helping us set targets for our continuous improvement.

GUARANTEE FOR LIFE

Outlined version

March 2025.

WE ARE SO PROUD of our products that we offer a

CHQ2647 SMALL BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 150mm)

As a Group, the Gears Female Empowerment & Progression programme was launched in

Outlined version

CHQ2649 A1 CHANGING ROOM POSTER (594mm x 841mm)

Outlined version

QUARTER BAY (500mm x 800mm)


POS | Technology Our technology POS an be used to educate consumers on our product innovation as a brand. Additionally, it can be used to collate product in technology stories in store.


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AQUADRY Outlined version SMALL BRANDED BLOCK (250mm x 150mm)

AQUADRY MEDIUM BRANDED BLOCK Outlined version (250mm x 300mm)

AQUADRY Outlined version LARGE BRANDED BLOCK (200mm x 400mm)

Outlined version Outlined version

Outlined version


Unitary


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Hangers Suitable for all accounts.

TOP HANGER CHQ409 (Box of 50)

TROUSER HANGER CHQ950 (Box of 50)

Wooden Branded Blocks CHQ2532

(Approximately £25.00 each)

Built to work outdoors.

N.B. Images can be selected from the hub for specific clients - ordered through the Marketing Department.

Back in 1965, Craghoppers started like most epic adventures do. A couple of competitive outdoor enthusiasts, a few new ambitious ideas and a bit of ‘I bet you can’t’ banter. We challenged ourselves to design the ultimate clothing for the harshest adventures and then to test it, by wearing it from the beautiful British Peak District to the heights of Everest. We’ve since made it our life’s work to travel the world for inspiration, designing the most innovative outdoor gear for every adventure and environment.


Bespoke Requests At Craghoppers we have an in-house design team and are more than happy to create bespoke assets for retail and concession accounts.


E-Learning Myagi Myagi has been adopted throughout the outdoor industry and is used by most of the larger brands and retailers. Craghoppers training videos are an excellent way for staff to learn our products, however nothing beats a good old face to face visit. To book training please contact: Dave Sewell, DSewell@craghoppers.com 07458 023966 for the North or Richard Marples, RMarples@craghoppers.com 07738329600 for the South


Contacts Craghoppers Retail Marketing For marketing queries please contact: Clare Grimshaw, CGrimshaw@craghoppers.com


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