
& Technologies
Asset Pack / Tone of Voice
& Technologies
Asset Pack / Tone of Voice
Offering our wearers features and benefits they didn’t realise they needed is part of our DNA. We seek to equip our customers with the kit they need to enjoy their adventures regardless of the conditions they face.
Our benefit icons have a simple and intuitive design allowing the customer to clearly see the benefit the product offers to them.
We have reduced the amount of icons used to ensure we focus on the most beneficial.
Every season, Craghoppers creates and refines a host of outstanding technologies designed to enhance movement, manage moisture, promote freshness, resist stains, defend against insects, reduce maintenance, provide insulation and protect the wearer from prevailing weather conditions all year round.
Waterproof, breathable and windproof with taped seams. AquaDry technology is designed for life outdoors. Featuring H2OShield our PFC free (fluorocarbon free) and plant based (at least 50%) water repellent finish.
Waterproof, breathable, taped seams and watertight constructions. Designed for moderate to heavy downpours.
A combination of our waterproof and breathable coating or membrane and our technical outer fabrics delivers guaranteed levels of protection and comfort.
The outer face is treated with a DWR (Durable Water Repellent) finish to help keep the outer fabric drier for longer. The final product provides guaranteed breathability and all-round waterproof performance.
BREATHABLE
Water vapour escapes
WINDPROOF
WARM
Body is kept dry so heat is maintained
WATER-REPELLENT Plant based, PFC-free finish keeps fabric dry DURABLE Outer fabric
WATERPROOF LAYER OR COATING
Waterproof and windproof with watertight taped seams. Designed for light to moderate downpours. Featuring H2OShield our PFC free (fluorocarbon free) and plant-based (at least 50%) water repellent finish.
Waterproof, taped seams and water tight constructions. Designed for light to moderate downpours.
A combination of our waterproof coating or membrane and our technical outer fabrics delivers guaranteed levels of protection.
The outer face is treated with a PFC free DWR (Durable Water-repellent) finish to help keep the outer fabric drier for longer. The final product provides guaranteed all-round waterproof performance.
WARM Body is kept dry so heat is maintained
WATER-REPELLENT
Plant based, PFC-free finish keeps fabric dry
DURABLE Outer fabric
WATERPROOF LAYER OR COATING
A PFC-free (fluorocarbon free) & plant based (at least 50%) water-repellent finish, that allows rain and water based stains to simply run off.
Water-repellents keep clothes drier longer, making them lighter, warmer and much more comfortable. H2OShield bonds the molecules of the water-repellent to the surface of the garment and is totally PFC-free. The finish contains a minimum of 50% plant-based ingredients from a variety sources.
WATER-REPELLENT
Plant-based, PFC-free finish keeps fabric dry
WARM
Body is kept dry so heat is maintained
TECHNOLOGY
Fibres fused with DWR
Our insect repellent & odour elimination treatment is built into our fabric and offers outstanding defence against biting insects. The plant-based treatment lasts the lifetime of the garment. This garment contains a biocide with insect repellent properties. Active: Eucalyptus citriodora oil, hydrated, cyclized.
The NosiLife range offers an adventure-ready line of kit that has been designed to offer an effective defence against biting insects.
Craghoppers’ unrivalled insect repellent technology is proven to defend against bites from insects like mosquitos. It is known that insects such as mosquitos can carry life-threatening illnesses such as malaria, dengue fever and zika virus.
• Dual technology - true insect repellent and built in odour elimination
• Lasts the lifetime of the garment
• The active ingredients are plant-based
• Low toxicity chemistries
• Due to the mode of action, insects are unable to build up resistance to the active ingredient
The new NosiLife technology contains an active ingredient that repels insects, so they do not dwell or land on the fabric, reducing the possibility of being bitten.
The additional odour elimination technology captures and neutralises body odours during wear so the garment stays fresher for longer. Both technologies are derived from a plant-based source.
The active ingredients are applied using our unique application process designed specifically to ensure the treatment lasts the lifetime of the garment.
Eucalyptus Citriodora Oil is the active repellent ingredient in NosiLife clothing.
The active ingredient is approved by the European Biocides Product Regulation (BPR) 528/2012/EU. The supply chain works back to the farmers ensuring the availability and sustainability of the active. For example, insisting on only plant-based pesticides and fertilizers are used in the cultivation of Eucalyptus tree stock.
The technology is currently ZDHC (Zero Discharge of Hazardous Chemicals) level 1 certified and working towards level 3 approval.
The system is plant-based, and waste treatment solution can go directly to the water treatment plant of the textile mill before re-use or discharge.
We have rigorously tested the insect repellent and odour elimination effects using third-party specialist entomology facilities and analytical companies.
All insect repellency test methods are based on World Health Organisation recommendations, and all testing facilities follow GLP - good laboratory practices protocols.
NosiLife technology repels the following biting insects:
• Mosquitos • Midges
• Fleas • Fruit Flies
• Dust Mites • Bed Bugs
• Red Ants • Ticks*
The NosiLife treatment remains effective for the lifetime of the garment. For best performance always follow the wash care instructions. We always recommend not to wash anything over 30 degrees.
A robust barrier of specially engineered fibres that are too tough for insects like mosquitoes to penetrate. An effective barrier to biting insects. Keep bugs at arm’s length.
NosiDefence offers a robust barrier made of specially constructed fabric fibres that is too resistant for insects such as mosquitoes to penetrate.
NosiDefence fabric helps defend your skin from insect bites, allowing you to enjoy your adventures carefreely.
ENGINEERED FIBRES That insects like mosquitos cannot penetrate
An effective repellent for biting insects. Using a sustainable plant-based fabric treatment derived from lemon eucalyptus oil. The NosiBotanical treatment remains effective for up to 30 washes. This garment contains a biocide with insect repellent properties. Active: Eucalyptus citriodora oil, hydrated, cyclized.
The technology is an effective repellent against ticks, the fabric is tested by an independent 3rd party testing facility. Due to the insects nature it is essential to cover any exposed skin with insect repellent clothing or lotion and ensure that the ends of trouser are tucked into NosiLife socks and all other openings are securely closed.
Whilst NosiBotanical does reduce the chance of being bitten, you still have to ensure that all uncovered skin is treated with an insect repellent lotion or spray.
NosiBotanical is a plant-based fabric treatment derived from lemon eucalyptus oil, taken from Eucalyptus citriodora trees, which effectively defends against biting insects. Taken from the leaves and twigs of the tree, allowing the tree to continue to grow. NosiBotanical also offers odour elimination properties to keep you feeling fresh on the move.
The NosiBotanical treatment remains effective for up to 30 washes.
PLANT-BASED
Complete UPF 30-50+ protection from harmful UV rays. Letting you get out there to enjoy the sun safely.
This fabric has an Ultraviolet Protection Factor of UPF 30-50+, designed to shield skin covered by the fabric & reduce exposure to harmful UVA & UVB rays, letting you get out there to enjoy the sun safely.
Sun exposure causes skin damage. Only covered areas are shielded. The UPF rating of the fabric may be reduced with use or if stretched or wet. We recommend using several types of sun guard & even with protection avoid being in the sun during the hottest part of the day and/or for long periods of time.
SolarShield is Craghoppers’ range of sun protective fabric tested for UV-protection UPF 30-50+.
Sun-protection is given by a combination of 3 things, the density of the fabric construction, the type of yarns used and its colour.
UPF INDEX: 30+
SolarShield Rating: Very good
Blocked UVR: 96.7%
UPF INDEX: 40+
SolarShield Rating: Excellent
Blocked UVR: 97.5%
UPF INDEX: 50+
SolarShield Rating: Excellent
Blocked UVR: 98%
SUN-PROTECTION
Protected from harmful UV rays
DENSE FABRIC
Gives greater protection
Sun protection that blocks 98% of UVA & UVB rays, independently accredited by the
Stay protected on your adventures with our custom designed SolarShield+ fabric, designed for ultimate sun protection. Unlike standard fabrics, this unique SolarShield+ fabric has built-in UPF50+ rating blocks 98% of UVA and UVB rays - without washing out.
Engineered yarns and a special UV-reflective compound work together to minimize sun exposure. Plus, the fabric’s advanced moisture-wicking technology keeps you cool and dry, making it perfect for all your adventures.
Our SolarShield+ fabric has been lab tested against the European standard for sun protection BS EN 137581 and our research has been independently accredited by the British Skin Foundation.
• UPF50+ Sun Protection - Blocks 98% of UVA & UVB rays
• Long-Lasting Performance - Built-in protection that won’t wash out
• Enhanced Comfort - Quick-drying and moisturewicking for all-day wear
By working with specialists we have developed a unique SolarShield+ fabric with sun protection built in that won’t wash out.
This custom designed fabric incorporates engineered yarns that have proven to increase UV protection, when tested using BS EN 13758-1:2002 the rating increases by 66% compared to regular yarn.
Working in tandem with a special compound to encourage reflection and scattering of UV rays as they hit the surface of the fabric, the specially engineered yarn shape increases surface area & coverage. Together reducing direct UV exposure and achieving high UV resistance.
• Lab tested and passed to European StandardBS EN 13758 - 1 *Sun
As well as improving UV resistance, the unique yarn shape draws moisture from the surface and facilitates rapid evaporation, resulting in better moisture-wicking and quick-drying performance.
Sun protection with 98% of UVA &
Titanium Dioxide compound absorbs any UV rays that penetrate the surface
Engineered yarn increases surface area to reflect UV
Specially constructed high loft insulation gives comparable warmth to natural down but is also lightweight and quick drying.
Stay warm on the trail with high loft down-effect insulation.
A new insulation technology that represents a viable synthetic alternative to natural down. The innovative ThermoPro filling uses specially constructed fibres to simulate down construction, delivering comparable heat retention properties.
Lightweight, high loft, and quick-drying for effortless efficiency in cold and wet conditions.
ThermoPro is a hollowfibre loose fill designed to mimic the performance of down. Filling the garment with loose fill rather than sheet adds flexibility & packability and the added loft creates more air pockets for a more thermally efficient insulation.
Made from 100% recycled polyester, synthetic fills have the advantage over down in that they can cope much better with wet conditions and maintain some insulation even when fully saturated. They are much easier to dry and also to launder when needed.
Quick drying
Body is kept dry so heat is maintained
Thermally efficient, quick-drying insulation which traps and locks in your body’s heat. Keeping you warm inside when it’s cold outside.
Engineered for warmth.
An advanced thermally efficient technology that delivers impressive insulation thanks to the padding’s specially engineered, high-loft construction. ThermoAir+ fibres are designed to trap body heat, locking it in at the core and providing reliable protection in cold conditions.
Our ThermoAir+ uses sheets of hollowfibre which traps air to create warmth. The sheets are also layered which traps extra air providing even more insulation, this layering offers more efficient insulation compared to a standard wadding of the same weight. Made from 100% recycled polyester, synthetic fills have the advantage in that they can cope much better with wet conditions and maintain some insulation even when fully saturated. They are much easier to dry and also to launder when needed.
ENGINEERED FIBRES
Trap escaping body heat & release back to the body
QUICK DRYING
WARM Body is kept dry so heat is maintained
Featuring a textured fleece structure, this advanced fabric technology traps air for reliable insulation while maintaining exceptional breathability - regulating your temperature without excess weight.
• Warmth rating - CLO 0.54. Warmth rating tested to British standard BS 4745.
• Ultra-light & packable - Our lightest fleece layer to date, designed to compress effortlessly into packs without bulk
• Fast-drying & breathable - Unique construction wicks moisture and dries rapidly, ideal for unpredictable weather
• CO2Renu fabric - Made with our groundbreaking fibres that incorporate carbon emissions from waste gasses to produce polyester fabric
• Heat-regulating - Balances insulation and airflow to prevent overheating during exertion or chilly stops
• Hydrophobic yarns - quick drying
• British standard - can add in once we have testing (related to thermal rating) BS: 4745
yarn dries quickly
Lofted fibres trap warm air
Breathable construction regulates body temperature
Dual-faced fabric to increase warmth retention
Dynamic 12000 is an innovative fabric technology which reflects the infrared rays naturally produced by your body back to you, empowering you to go further.
Mineral enriched technology helps reflect infrared back to the body. FAR INFRARED RAYS
BREATHABLE
BLOOM® Materials give back to the environment by reducing water pollution, making them restorative and renewable. The creation of BLOOM® Materials results in the removal of over-abundant and harmful algae from our water resulting in cleaner and oxygenated water being restored to the environment.
Repurposing waste algae into useful materials prevents it from decomposing and releasing CO2 and other harmful greenhouse gases into our atmosphere, reducing carbon emissions and resulting in cleaner air.
The BLOOM™ materials in this pair of shoes result in the following eco-facts™
48 M3 OF AIR CLEANED OF CARBON DIOXIDE
30
48 LITRES OF WATER CLEANED AND RESTORED TO THE ENVIRONMENT
Based on Lady Adflex Eco weighing 212 grams with 10% BLOOM RISE™
The BLOOMTM materials in this pair of shoes result in the following eco-facts™
60 M3 OF AIR CLEANED OF CARBON DIOXIDE
48 LITRES OF WATER CLEANED AND RESTORED TO THE ENVIRONMENT
38
Based on Adflex Eco weighing 267 grams with 10% BLOOM RISE™
Craghoppers NewHide leather uses an innovative tanning process which uses less water and energy. Traditional leather tanning uses a huge amount of water, this new process uses less energy and saves 57%* of the water the traditional process would use.
Craghoppers work with the Leather Working Group (LWG) to ensure that the tanneries which provide the leather used in our products work to social and environmental best practices. We are pleased to say our collections are now sourced from 100% LWG certified tanneries.
• Real leather breathes more than shoes with man-made uppers
• They are more durable which makes them an excellent investment
• Leather uppers are much softer than man-made uppers
• If the leather is treated then it will be resistant against water and other liquids even before the addition of a membrane bootie
• As well as being a naturally strong material, leather is also very comfortable
• Leather uppers will mould to the shape of your foot giving you a better fit
At Craghoppers, we are serious about innovation that reduces our impact on the planet. Working with industry experts, LanzaTech, we have created CO2Renu, a technology that transforms carbon emissions into fabric. CO2Renu uses 100% polyester, which includes (up to) 30% of fibres made from capturing carbon emissions before they are emitted into the atmosphere.
Capturing carbon, creating value.
Introducing, the world’s first fleece made partly using pollution.
The process reshapes carbon waste by using carbon emissions as the starting point to create some of Craghoppers recycled polyester blends. CO2Renu technology is an innovative way of recycling carbon emissions from industry, that would otherwise be emitted as CO2, whilst helping reduce the carbon footprint of the fabric.
Step 1
Intercepting carbon emissions
Step 2
Fermenting carbon into liquid ethanol
Step 3
Polymerizing it into fibres
DIRECT