NOV/DEC 2022
COINQUEENS JOURNAL
Interview with CQ Founder & CEO What is the Metaverse, and Why Should You Care?
MEET THE NEXT GEN OF WEB3 WOMEN
Art Blocks in Marfa New Eyes of Fashion Drop ISSUE 001
COINQUEENS JOURNAL
WHY COINQUEENS JOURNAL? Cryptocurrency is no longer a passing fad. Blockchain is leading innovation for corporate level logistics at IBM to cancer research on a global scale. Fashion brands such as Gucci have entered the metaverse, and Christie's is curating historic digital art collections. There is a watershed of innovation. Funneling these details to business professionals for implementation, collaboration, or investment is currently a challenge.
WHAT EVERY PROFESSIONAL WOMAN NEEDS TO LEARN.
CoinQueens is a network of business leaders, founders, and investors who have spent years learning and building in Web3. Together, we will curate a publication brimming with knowledge and opportunities tailored to likeminded individuals who can learn and implement alongside our team. Join us as we help you navigate the newest version of the internet: The incentive layer.
Crypto Packaged Goods: POP NBA Meet Up NFT NYC '22
Like many who begin their journeys into Web3, our team wasn't quite sure where to begin. We sat down with the Founder & CEO of CQ to learn about some tips and tricks she found helpful as she moved into this new space. Q: There are so many areas within Web3. What do you recommend to someone wanting to learn about allthethings?
COINQUEENS: HOW IT ALL STARTED CoinQueens began as a complimentary Web3 onboarding program to our team's institutional crypto investment fund, CoinKings. What emerged was a successful Web3 adoption model to introduce the power of blockchain technology and cryptocurrency to leaders across the globe. CoinQueens has a team of experienced leaders in cryptocurrencies, exchanges, blockchains, smart contracts, and NFTs, and they are ready to help bring you and your business into Web3. The creator economy is thriving, and we want to help you invest in it. - HRD, Founder & CEO
COINQUEENS.IO
HRD: I think it's important to take stock of what your goals are. Are you looking to find new ways to innovate creatively? Are you trying to find a deeper and more effective way to engage with your fans or consumer? Are you interested in creating new revenue streams for your current brand? Web3 offers new solutions to problems all brands and businesses currently face. Identify those problems, and you can find new solutions with Web3. Q: How much time do you need to invest in learning? HRD: If you take my above advice and clarify your "why", then the path to understanding and utilizing will be much shorter. Rather than take a shotgun approach and try and learn all there is, joining a community of mentors and leaders like CoinQueens can help direct you to the tools and resources you need now.
Q: After plugging in to the right community of experts and mentors, what do you recommend as the next step? HRD: Get your hands dirty. If you're going to understand your user's experience, you must first become the user. If you haven't ever set up a crypto wallet, purchased crypto, bought an NFT, or joined a community, you or whoever is going to lead the charge on your team is going to want that experience. These fundamentals will shape how your business moves from a standard marketing funnel to a marketing orbit, aligning incentives to activate and engage on the deepest level; taking your consumer from a faceless number to a personal connection. Q: What's the biggest impact you have seen in Web3 for a brand or business? HRD: Hands down the biggest impact I have witnessed was the NFT collection CoinQueens created for Kids Beating Cancer. A typical problem every fundraising season was: How do we raise more money? How do we motivate our donors to give more? I booked a lunch meeting with our founder and pitched an NFT collection for sale during an event auction. We didn't need another wine
basket or gift basket for donors to buy just to re-gift. We needed something new and engaging. NFTs were the answer. Not only would donors have the chance to win their first digital collectible, but they would also win an opportunity to meet with CoinQueens to set up their crypto wallet and receive a Web3 101 lesson. The collection was such a success at our Hats & Roses Fashion Show, we repeated it for our 30th Anniversary Hats & Heroes Gala where we raised $1.6M to fund the cure for pediatric cancer. Q: What do you think is the biggest challenge professional women will face trying to master these new tech tools and resources? HRD: One of our CoinQueens team, Nadia, said it best recently on a Twitter Space when she said, "Web3
has more solutions than problems." With such a nascent technology, it is easy to get lost in dreamland on all of the possibilities and lose focus on what will positively affect a business. Surrounding yourself with a network of experienced builders and founders in Web3 is critical to understanding how to implement crypto payments for eCommerce, offer NFTs to incentivize fans and consumers, or streamline processes utilizing blockchain. CQ Founder, Heather Doyle, with Randi Zuckerberg at Mavion NFT NYC Event
TECH SPOTLIGHT
Effi is an interactive live-streaming platform that integrates on major social media platforms. With Effi, people can interact with live content through elements such as polls, meters, and widgets. Projects and businesses can create customizable token-gated
experiences
which
enable them to market their NFTs, POAPs, and other Web3 projects. Joanna Kaufman, CEO & Cofounder of Effi: "We believe POAPs create and strengthen relationships. People love POAPs, and we see our integration as a new way to reward active collectors and onboard new ones." Check out a demo of Effi!
WHAT IS THE METAVERSE, AND WHY SHOULD YOU CARE?
BY THE MOMPRENEUR AKA NADIA
In recent years, there has been a lot of talk about the "Metaverse." But what is the Metaverse? Simply put, the Metaverse is a new virtual reality. It is a 3D online world that allows users to interact with each other and with digital objects in a way that feels real. It's not just for gamers anymore. The Metaverse is being used for everything from education to business to social networking. Think about it: we already spend a large chunk of our lives online. We work online; we shop online; we socialize online. So, it's not really that much of a stretch to imagine a world in which we do everything else online as well. In fact, with the way technology is evolving, it's not hard to imagine a future in which the metaverse is the primary way we interact with the world. For women, the Metaverse could
provide a safe space to network and connect with one another or used to create educational and work opportunities for women who might not otherwise have access to them. It provides a space to create and participate in digital products and experiences that are not possible in the physical world. You can attend a virtual fashion show or take a cooking class from a famous chef. Now is the time to explore the limitless possibilities of the Metaverse!
ELEMENTS OF A METAVERSE
If you haven't already explored the Metaverse, now is the time. It's an exciting new frontier that offers limitless possibilities.
ICYMI:
WINE, WOMEN, & WALLETS
WEB3 FOR ALL WOMEN While cryptocurrency is meant to
smart contracts, and NFTs.
serve as a permissionless, peer-
attendance
to-peer payment system, it is
speaker and entrepreneur Olfa
quite useless if its power is not
Dabbabi who recently partnered
explained to those who need it
with MetaHers to launch a digital
most. In October, Nadia, founder
collection of art. Women like Olfa
of MetaHers, co-hosted a Wine,
are going to shape the future of
Women, & Wallets event with
Web3 by receiving action-based
CoinQueens where 100 women,
mentorship alongside MetaHers &
primarily from Tunisia, signed up
CoinQueens.
to learn the basics of blockchain,
was
In
motivational
ICYMI:
DIGITAL EARRINGS TO WEAR NOW EDALOU PARIS X EYES OF FASHION The digital revolution has begun, and Eyes of Fashion (EOF) is building a DIGITAL “EYEvolution” for fashion digital wearables. They have already designed several digital and physical Web3 products including: ✔️Decentraland wearables (verified partner) ✔️Instagram Avatar & Filter ✔️Phygital Collection (Anywear collaboration) ✔️Digital Fashion And now... Digital Earrings for your video calls! (Zoom, Google Meet, MS Teams etc.). Edalou Paris, the EOF Chief Fashion Officer, designed the earrings with the Art of EOF and Talia, and Sinta's team of developers made the magic happen! The filter can also be used on snapchat to create videos & photos, and it includes a subtle face-natural look!
United by the love of art, fashion and technology, Eyes of Fashion collaborated with award-winning brand Edalou Paris to create a digital fashion earring. The design merges their two icons, the judging eye of the fashion industry and the heart of gold that provides the courage to sustain it. All holders of EOF + Access Pass can claim their wearables and they are also offered on the EOF Fashion Stars Marketplace for the partner communities.
'TIS THE SEASON
EYES OF FASHION SHOP #EYECONIC HOLIDAYS
ART BLOCKS WEEKEND MARFA, TX | NOV 11-12, 2022
BY NATALIE ZUMINO
The Web3 space is so fast-paced and rapidly evolving that we often
remind
ourselves
and
others to take a break and “touch grass”. In the midst of all the FTX drama, my husband and I, along with our three kiddos, rented an RV and, from Austin, drove 6-7 hours
into
the
desert.
Destination: Art Blocks’ Annual Open House event which took
What is Generative Art? Generative Art, as defined by Philip Galanter, “refers to any art practice where the artist creates a process, such as a set of natural language rules, a computer program, a machine, or other procedural invention, which is then set into motion with some degree of autonomy contributing to or resulting in a completed work of art.” TLDR: it’s computer code that generates art. Each piece of artwork minted on the Art Blocks platform lives on the Ethereum blockchain.
place in Marfa, TX at the Art Blocks house (gallery) located on 109 W. San Antonio Street. For those who may not be as familiar with Art Blocks, the platform is dedicated to bringing works of contemporary generative art to life. While many Art Blocks collectors were in attendance, the event was open to all, and there were roughly double the attendees from last year. Having attended NFT NYC in June, going to Marfa and meeting artists, founders, collectors, and other community
ART BLOCKS WEEKEND: MARFA, TX | NOV 11-12, 2022 BY NATALIE ZUMINO
display some of the most known Art Blocks pieces as well as some of the lesser known ones. The exhibit was divided into three sections: perceive(color), perceive(light), perceive(form).
and Some
of
my
personal favorites were from Rafaël
Art Blocks Gallery in Marfa, TX
members in a smaller, remote setting was a unique experience.
front yard of the house, there were two large black silk screen with
the
famous
Chromie Squiggle (Art Blocks’
back of the house, there was also afternoon, I was able to meet the legend (and Fidenza creator) himself, Tyler Hobbs, and his partner,
Estefii
-
attendees to sign - one to be the
founder,
Erick
Calderon (aka Snowfro) and the other to Jeff Davis, a generative artist and CCO of Art Blocks. Inside
the
house
was
both
incredibly warm and kind.
first Art Blocks piece) each for to
and
Emily Xie. Outside, towards the
first Curated series and also my
given
Yazid,
a stunning Fidenza mural. That
When we arrived Friday, in the
canvases
Rozendal,
a
community-curated exhibit titled “perceive()” where three curators were selected to choose and Works from artist, Yazid
were
ART BLOCKS WEEKEND: MARFA, TX | NOV 11-12, 2022
BY NATALIE ZUMINO
Natalie with Tyler Hobbs in front of a Fidenza mural
Later that afternoon, we all went over to Marfa Spirit Co. for drinks, food, and tunes with the fiery sunset as the backdrop. Even though we were outside in an open
area,
it
still
felt
very
intimate. I got to meet many of the
Art
Blocks
team,
fellow
Moonbirds (and Proofers), and other
folks
in
the
Web3/NFT
community. It was definitely filled with good vibes sprinkled with some “alpha” and an element of surprise - a private show with DJ Jamie xx that went well into the night.
The next morning, after
driving to Valentine (35-40
Art Blocks gathering at Marfa Spirit Co
minutes from Marfa) to catch the Prada installation at sunrise, we went over to the Glitch Gallery for a live recording of the 100Proof podcast
with
Proof
Collective
founder, Kevin Rose, and Derek Edws
where
they
interviewed
several guests, including
ART BLOCKS WEEKEND: MARFA, TX | NOV 11-12, 2022 BY NATALIE ZUMINO
Live recording of 100Proof podcast at the Glitch Gallery
Erick/“Snowfro” (yes, he really does have a fro!) and Tim Ferriss. While I was not able to stay for the
entire
recording,
the
highlight for me was listening to Erick talk about why he started Art Blocks, purchasing the Art Blocks house in Marfa, and his first collection, Squiggles, (which he mentioned, he didn’t think anyone would pay more than $10-20 for when it came out), his hopes Kevin Rose, founder of Proof Collective
for
the
community, and the
space
and
ART BLOCKS WEEKEND: MARFA, TX | NOV 11-12, 2022
BY NATALIE ZUMINO
inspiration Donald Judd’s 100
value;
untitled works in mill aluminum
reminder
had on him and his upcoming
together IRL this past weekend.
collection that will be released in Mexico City this week (at the time of writing this article). He also talked
about
the
(physical)
it’s
simply of
the
a
physical
time
spent
Back at the Art Blocks house that afternoon
before
the
panel
discussions, I met James Merrill,
Friendship Bracelet project (we all
who
is
received physical kits to make our
disciplinary artist. He is releasing
own!) - not only is it meant to be
his collection, ORI, on November
completely separate from the
16th, and I am personally going to
NFTs that were minted, but it’s
try to acquire one of his pieces.
something that has no monetary
The
day
an
incredible
ended
with
multi-
an
old
fashioned backyard BBQ at the house - good food and great company topped off with some (really good) swag bags! The next day we left before sunrise to make the 7 hour trek back home. It was a long trip that went by too fast, but Art Blocks summed it up perfectly in their Insta
post:
"Full
hearts.
Full
bellies. Full souls." Hope to see some of y’all next time in Marfa! Erick Calderon, "Snowfro"
OP ED
WHY I BELIEVE GENERATIVE ART IS A GOOD INVESTMENT
BY NATALIE ZUMINO In general, fine art appreciates in value over time; what we’ve seen with generative art is that the ROI window is much shorter than a “traditional” investment in the stock market or fund, which targets a 1015% annual return, and is also less volatile than many PFP (profile picture) projects. Take Fidenza, for example: the mint price almost a year and a half ago was around 0.17 ETH. Shortly after mint, sale prices on the secondary market (where NFTs are listed for sale post-mint) were around 0.5 ETH, a 2x immediate return. As of November 15, the floor price was 97 ETH; that’s over a 565x ROI (if you held it) in a year and a half time. If we take a lesser known Art Blocks collection, Fontana by Harvey Rayner (patterndotco), the mint price on October 5 was ~0.49 ETH. Taking Fontana #304 as an example, three hours after it was minted, it sold for 1.35 ETH; a 1.75x return (in 3 hours!). As of November 15, the floor price was 3.9 ETH; roughly a 7x ROI in just over a month.
Fontana #304 by Harvey Rayner
While this sounds great, it does take time, effort, and due diligence to seek out artists, collections, and pieces that not only resonate with you, but that you have early access to. Remember DYOR (do your own research) and, at the end of the day, if it the price goes to zero, the value it holds is beyond monetary when you love the art that you have collected.
FOLLOW THE $50 CRYPTO CONNECTION NOV 17 2022 • BTC • ETH • MATIC
LET'S INVEST TOGETHER The best way to make the crypto connection is to jump in. If you have yet to invest in a digital currency, I'm going to do it for you. Each month we will track a $50 investment in BTC, ETH & MATIC.
PLAY TO PAY IS THE WAY The only way you can begin to learn and understand investing in something new is to play. I pretend invested in NFTs for months before I took the plunge. Why invest in computer chips when you can invest in silicon? Web3 is founded on blockchain technology. We will track a $50 investment of my top 3 cryptocurrency picks each month. starting at square one.
CRYPTOSCOPES Try not to be so much of a perfectionist today. Who cares if you stop and start your Twitter threads midsentence? The more you strive to get things exactly the way you want them to be the more frustrated you will get. Life isn’t perfect, we can’t all pay $8 for Twitter authentication nor should we. It’s your unverified self that makes you so attractive. Who wants to be potentially connected to a hacker who paid $8 to be Elon Musk to shill Doge Coin?
SCORPIO
There are times when it is right to rock the boat, like the time when CZ announced he was unloading his FTT bags, and times when it is right to keep the peace like when Frank DeGods had his ugly NFTs redrawn, and this is one of the latter. Disconnect your mind and emotions from what is going on around you in the world. Crypto is not at an all time low, it's at the perfect investment period. That way you’ll be more serene.
SAGITTARIUS
CAPRICORN You don’t need to be desperate to make an impression, like asking for people to like, RT, tag 10 friends, and commit 3ETH to earn a chance to buy your jpeg. The planets indicate you are more likely to grab the attention of important people if you stay calm and take what you are working on one step at a time. You’re a professional, not a prima donna. Create that utility, and then the community will come...if the exchanges don't overleverage all their assets.
merch
CRYPTO WINTER
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