Crafting the visuals that define the narrative and drive every decision.
The CPVisual Platform
One coordinated 3D foundation powers the entire launch
5.000+ projects 520+ US projects
FILMS
•
ONLINE TOURS
•
• Faster production and approvals • Less duplicated modeling and coordination • Savings across related deliverables • Consistent architecture, finishes and furnishings
18 countries
•
We begin with one coordinated 3D environment and extend it across every customerfacing touchpoint — from campaign visuals and films to unit tours, social content and interactive availability tools.
Key Benefits:
Since 2001
VISUALS
CPVisual creates the visual and digital foundation used to bring developments to market.
• One visual language across the entire campaign
INTERACTIVE SALES APPS
Once the architecture, materials, FF&E, lighting, views and creative direction are approved, every new product builds on assets already completed.
Architecture + Brand Direction
Coordinated 3D Foundation
Marketing Visuals
Tours, Films and Social Content
Availability App
Same assets. Fewer handoffs. Faster delivery. One consistent brand experience. VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Marketing Visuals
Beyond showing the design, marketing visuals shape how a project is perceived. Effective visuals communicate a project’s positioning and help people imagine its experience. CPVisual combines design insight, finish research, art direction and lifestyle storytelling to create compelling imagery aligned with the project’s audience, brand and evolving design.
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Technical Visualization
Marketing Visualization
• Documents the architecture
• Communicates the experience
• Prioritizes geometry and materials
• Uses strategic composition and viewpoints
• Is primarily information-driven
• Uses lighting, atmosphere and storytelling
• Supports design review and approvals
• Supports awareness, pre-sales and leasing
• Shows what the project is
• Expresses what it will feel like
Online Tours
The approved environment becomes an interactive experience Built from the same 3D assets as the campaign visuals, our photorealistic 360° tours allow prospective buyers or residents to explore units and amenities, understand layouts, compare finishes and experience each space from any device. This shared foundation reduces duplicated work while keeping the experience consistent across the campaign.
Online tours help audiences: • Experience the flow and scale of each space • Explore units and amenities at their own pace • Compare layouts, finish packages and views • Build confidence before contacting the sales or leasing team • Access the property remotely from desktop, tablet or mobile
The project moves from something people can see to something they can explore. VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Films Film connects architecture, lifestyle and place Using the same coordinated models, materials, views and creative direction, CPVisual creates a cohesive cinematic narrative connecting architecture, interiors, amenities, location and lifestyle. Each production begins with written and visual storyboards that align the marketing message, camera movement, lifestyle moments, pacing, music and sequence of spaces. Developing films from approved assets accelerates production, reduces revisions and keeps every scene aligned with the campaign.
Every film begins with the audience and the message, not simply with camera movement.
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Video Production Process 1. Discovery & Creative Brief
2. Written Storyboard
3. Visual Storuboard
Define the audience, message and creative direction.
Build the narrative, scenes and visual references.
Define shots, camera movements and transitions.
4. Photography Brief
5. Scene Production & Review
6. Final Film Delivery
Plan lifestyle scenes, talent, mood and shot list.
Plan lifestyle scenes, talent, mood and shot list.
Complete editing, sound and color grading.
A structured workflow ensures consistency, faster approvals and efficient production.
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Social Media Clips Every visual can become ongoing campaign content
CPVisual transforms approved visuals and 3D environments into short, AI-enhanced clips that are carefully art-directed for organic and paid media. This gives marketing teams a continuing library of brand-consistent content without commissioning an entirely new production for every post.
3D environment
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Social media clips
Still in Motion
Perspective in Motion
Story in Motion
5–10 seconds
5–10 seconds
10-15 seconds
Adds depth, atmosphere and subtle movement within the original visual.
Opens the 3D environment to introduce movement and viewpoints beyond those visible in the original image.
Combines new perspectives with people, activity and lifestyle moments to create a more complete narrative.
Ideal for revealing more of the architecture and creating a stronger sense of exploration.
Ideal for emotional, campaign-led content that helps audiences imagine the experience of the development.
Ideal for efficient, frequent content that brings approved campaign imagery to life.
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Availability App
One digital experience brings everything together The CPVisual Availability App transforms individual marketing assets into one interactive sales or leasing platform. Prospects and teams can explore the building, understand unit locations, search currentavailability and access all relevant project content from one place.
The experience can include:
The application works across desktop, tablet and mobile devices without requiring specialized hardware. It can support remote prospects, websites, presentations and physical sales or leasing environments.
• Interactive building and unit navigation
From initial discovery to unit selection, every asset remains connected.
• Finish packages and real views
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
• Current availability, pricing and unit details • Floor plans and downloadable materials • Campaign visuals and galleries • 360° unit and amenity tours • Films and social content • Inquiry and tour-request forms • Optional CRM integration
Creative and Brand Development Creative direction can begin before the first visual
CPVisual can work within an established brand or create the complete creative platform for a new development. By coordinating positioning, branding and 3D production from the beginning, we ensure that every customer touchpoint speaks the same visual and strategic language.
Our creative capabilities include: • Brand positioning and strategy • Naming and visual identity • Campaign concepts and art direction • Website design and development • Brochures and marketing collateral • Branded and textured floor plans • Social media strategy and content planning • Integration with the Availability App
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Clients can engage CPVisual for an individual service or build a complete launch platform that expands as the project progresses.
Floor Plans
2D Floor Plans
3D Floor Plans
2D marketing floor plans use the project’s exact FF&E selections to clearly communicate each residence’s layout, flow, and design. Available in two styles: a clean, brand-aligned duotone or a textured version featuring actual materials, colors, and furnishings.
Use 3D floor plans, with exact FF&E to allow buyers to visually understand each residence’s unique architectural and design offering.
VISUALS
•
FILMS
•
ONLINE TOURS
•
INTERACTIVE SALES APPS
Floor Plans
VISUALS
•
FILMS
•
3D Doll House
3D Amenities Floor Plan (Isometrics)
Use 3D doll houses with exact FF&E to give buyers the sense of the homes floor layout.
Amenity floor 3D floor plans, showcase exact FF&E and design to give buyers the sense of life enjoying your the amenity offering.
ONLINE TOURS
•
INTERACTIVE SALES APPS
Contact United States
Brazil
Lisbon
+1 786 233 3104 info@cpvisual.com 17720 N Bay Road – 7A Miami – FL
+55 11 3061 3760 info@cpvisual.com Mario de Alencar, 222 Sao Paulo – SP
+351 937 679 110 info@cpvisual.com Camilo Vaz, 45 – 3º DRT FRT Mafamude – VNG – Porto
cpvisual_cg
cpvisual.com