FBMS_MARKETING_0425

Start your future career in Marketing

Business & Management Sciences

FA C U LT Y

Diploma in Marketing

creati n g f u tu res

Are you creative and openminded, and do you want to make a difference? Then, Marketing is a dynamic field with endless career opportunities for you.

Why study Marketing?

• Learn how to build and deliver brand value in a digital-first competitive market; • Gain insights into consumer behaviour and data-driven decision-making; • Develop strategies that create meaningful connections between organisations and customers; • Approach real-world marketing challenges through industry-based projects and work-integrated learning.

YOU WILL LIKE THIS IF

You are curious, enjoy working as a member of a team, and have strong interpersonal skills

YOU WILL STUDY AT

District Six Campus, full-time and part-time

YOU WILL STUDY FOR

Three years, full-time Four years, part-time A minimum of four years for the Extended Curriculum Programme (ECP)

WHAT YOU NEED Minimum Admission Requirements National Senior Certificate (Grade 12) with: • • •

English (4) Mathematics (2) or Mathematical Literacy (4)

AND as one of the following (for the Mainstream and ECP): • Accounting (4), Economics (4), Business Studies (4) The department utilises an Academic Point Score (APS) as selection criteria once the minimum admission requirements are satisfied.

You need a minimum score of 26 with Mathematics or 28 with Mathematical Literacy for the mainstream programme. APS scores of 24 with Mathematics and 26 with Mathematical Literacy will be placed on the Extended Curriculum Programme (ECP).

Note: Part-time students must be employed full-time and have relevant practical experience (i.e., marketing-related).

DISCLAIMER Meeting the minimum requirements does not guarantee admission.

Information is subject to change, based on approval and accreditation of HEQSF aligned qualifications during 2024/2025. Admission requirements may therefore differ between the existing qualification and the HEQSF aligned qualification. Please consult the CPUT website or Faculty for updated information. Every effort has been made to ensure the accuracy of the information in this brochure; however the University reserves the right at any time, if circumstances require, to make changes to any of the published details.

YOUR SUBJECTS First year • Communication • Economics • Quantitative Literacy for Statistics • Accounting for Marketers • Personal Selling • Business Computer Applications • Marketing 1

Second year • Statistical Analysis • Integrated Marketing Communication • Principles of Management and Law • Consumer Behaviour • Marketing 2

Third year • Marketing Research • Sales and Project Management • Marketing 3

Your on-the-job training Work Integrated Learning Industry-based projects and work-based learning are designed to provide students with practical, real-world marketing experience.

YOUR FUTURE SELF Future studies Advanced Diploma in Marketing Postgraduate Diploma in Marketing Master of Marketing Doctor of Commerce in Marketing

Future industries Businesses big and small, in every corner of the world, rely on marketing to create value for customers. In the digital age, as businesses strive to make their operations efficient, there is an increasing need for experts in the field of marketing.

Future career Brand Manager Social Media Marketer Media Planner Digital Marketer Data Analyst Sales Manager Customer Relationship Manager

c re at ing fu tu res

HOW TO APPLY Please note: All students are required to apply online, except for qualifications that do not cater for online applications.

ONLINE APPLICATIONS

ONLINE APPLICATIONS ARE FREE

Do you qualify to apply online?

1 2 3

Choose your qualification by consulting this brochure or the CPUT website

4

Complete your application online by visiting www.cput.ac.za/study/apply and following the steps

5

Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track

Gather your documents (i.e. certified copies less than three months old) View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online

MANUAL APPLICATIONS Do you qualify to apply manually?

Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.

CLOSING DATES

CLOSING DATES

International applicants

South African citizens

31 AUGUST

+27 (0)21 959 6767 info@cput.ac.za www.cput.ac.za @cput @wearecput www.facebook.com/cput.ac.za

30 SEPT