STANDARD OPERATING PROCEDURE (SOP) BOOKING OF CPUT BRANDED ELEMENTS FOR EVENTS 1. PURPOSE This Standard Operating Procedure (SOP) outlines the process for departments and faculties to request the temporary use (hire/booking) of CPUT branded marketing and corporate visibility items for official CPUT events. The Marketing and Communication Department (MCD) has a limited number of corporate branding elements available to assist departments with brand visibility at CPUT events. MCD cannot guarantee availability of any item, particularly during periods when multiple institutional events are taking place. 2. IMPORTANT INFORMATION
Stock is limited and MCD cannot guarantee availability of any item, particularly during periods when multiple institutional events are taking place,
Requests for branded items must be submitted to MCD at least one (1) week prior to the event to allow sufficient time for stock availability to be checked.
Availability will be confirmed by MCD in writing. A request does not constitute confirmation of a booking. Items will only be considered booked once MCD has confirmed availability. Departments are encouraged to purchase their own corporate marketing elements where these items are required regularly for departmental events.
Brand Approval All new or newly manufactured CPUT branded marketing elements must comply with the CPUT corporate identity and require prior MCD approval. Departments and Service Providers must liaise with MCD regarding the approval of artwork and the use of the CPUT logo. Please refer to the: SOP and Guideline: CPUT Procurement and Brand Management of Corporate Gifts, Clothing and Merchandise and Elements