Unbox faster turnarounds

Make the move to digital – and unbox your business with the flexibility to accommodate fast turns, versioning requests, last minute edits, and changing buying decisions. With the new EFITM Nozomi 14000 LED digital press for corrugated packaging and POS, you can reduce process steps from weeks and days to hours and minutes. And personalise runs from one to infinity at higher margins and with lower costs – all in a single pass.

Let’s build your brilliant future. Together. Scan to learn how corrugated converters and packaging printers are opening up new ways to say, “Yes!” approach to decorating corrugated packaging through less waste and less consumption of water and energy.

Kerry Sanders - The biggest barriers generally fell in two categories. First, brands and retailers pointed to the lack of education of corrugated providers on the capabilities of digital print for corrugated and, more importantly, how digital can help deliver better brand and business outcomes. Second, traditional relationships between brand/retailers and corrugated providers are managed exclusively through purchasing departments so the commercial engagements are focused only on price per piece.

Our research shows that the marketing organisation in brands/retailers is keenly interested in the digital print value proposition, but corrugated providers do not typically engage this group. If they were more involved in the decision process, we believe the use of digitally printed corrugated packaging would be accelerated significantly.

Q Is the EFI Nozomi printer a sustainable solution?

Paul Sanelli - The topic of sustainability often forms a big part of our customer discussions as manufacturers work to reduce their environmental impact.

The EFI Nozomi is a sustainable printing solution for corrugated. This efficient digital alternative to analogue corrugated production delivers energyefficient productivity, with virtually no volatile organic compound (VOC) emissions and up to 35 percent lower energy consumption than flexo printing.

The Nozomi presses also significantly reduce ink and board waste compared with flexo and litho-lamination. Nozomi inks are a key part of Nozomi’s contributions to a true circular economy, meeting recyclability and repulpability OCC certifications. Plus, unlike analogue printing methods, Nozomi does not require water for cleaning, and uses minimal ink and boards during set-up, which reduces converters’ costs and their environmental footprint.” https://techjury.net/blog/branding-statistics/#gref https://www.theatlantic.com/magazine archive/2021/12/unboxing-packaging-shoppingdelight/620523/ https://www.marketingcharts.com/cross-mediaand-traditional/sponsorships-traditional-and-crosschannel-226499 https://siteefy.com/how-many-ads-do-we-see-a-day/ https://adage.com/article/marketing-news-strategy/ amazon-ads-box-advertising-4x-more-effectivetraditional-media/2440636

Nozomi is truly the industry’s best single-pass inkjet corrugated technology in terms of power consumption efficiency, according to testing by the Fogra Research Institute for Media Technologies against the ISO 20690 energy standard.

Plus, EFI Nozomi is the only singlepass inkjet offering in the industry to have its output certified for OCC recyclability and repulpability by the Western Michigan University Recycling, Paper and Coating Pilot Plant – a leading certification organisation for corrugated recycling.

Q How does EFI partner with its customers and go the extra mile?

Paul Sanelli – At EFI, we work with our customers to identify pain points to configure the Nozomi to best suit their needs. We find a consultative approach helps drive a better customer relationship, as well as better profitability as we work together to maximise the technology. EFI’s expertise, our broad installed base, and our long history of innovation make us the ideal consultative technology provider for converters making the move to digital corrugated packaging production.

Beyond equipment installation, EFI closely collaborates with customers through the necessary technology adoption curve, offering a 12-week ramp-up and training programme, a one-year warranty, and 24/7 remote and in-person service maintenance packages. Nozomi users can also take advantage of additional professional services that help them get the very most out of their digital investments, including advanced training in prepress, colour management, sales and more.