IVH FOR OC

Iris van Herpen would benefit from this collaboration because it makes her clothes more affordable as well as more accessible to the masses. It also gives her brand better name recognition and would show that the techniques she uses in her couture are those of the future for all of fashion.

Opening Ceremony would benefit because it is a new and exciting collaboration. They are credited for catapulting a great deal of brands and fashion trends. A collaboration with IVH would mean exclusivity and could very well make a huge impact and statement, not only in their stores, but in the world of fashion.