Truck Book 2018

MIDDLE EAST

MIDDLE EAST

MIDDLE EAST

FOREWORD

04

WELCOME Welcome to the 2018 Truck Book which is being published at a fascinating time for the commercial vehicles industry in the region. The past few years have proven highly challenging for fleet owners as well as manufacturers and distributors in the Middle East but there are signs that the market situation is beginning to improve – suggesting now is the time for companies to start re-investing in their fleets.

With rail development slowing, the highways are once again being valued for their roles in powering trade across the region. National strategies to improve road safety and logistics networks present opportunities to companies considering renewing their fleet. So does changing emissions standards in some markets with the UAE leading the way.

As it nears the standards of technology and fleet management seen elsewhere in the world, the region is also being identified as an important, progressive market for the makers of vehicles and fleet software and systems. Many of the new vehicles highlighted in this year’s edition will have been tested here before launch and to a level which has never been seen before.

Consequently, we can hope to see many new vehicle ranges and models launching in 2018 – possibly more than we have ever experienced in the region. If you are preparing for growth, it is our hope that the 2018 Truck Book can help you to prepare for an exciting new chapter in your business’ own story.

CONTENTS

05

CONTENTS 6

AL NABOODAH & DAF TRUCKS

10

AUTOMECHANIKA 2018

12

CREATION HEAVY EQUIPMENT

14

FORD MEA

18

FORD TRUCKS

22

ISUZU

26

IVECO

30

JASPA

34

MAN TRUCK & BUS MIDDLE EAST

38

MERCEDES BENZ VANS MENA

42

MIX TELEMATICS

46

SCANIA

48

SPEED GULF

50

UD TRUCKS

52

VOLVO TRUCKS

ANGE & DAF TRUCKS

06

ANGE & DAF TRUCKS

07

CUSTOMER FOCUS ANGE and DAF Trucks are focussed on maximising uptimes in 2018 and ensuring customers can access an extensive range of aftersales services.

AL NABOODAH GROUP ENTERPRISES (ANGE) & DAF TRUCKS

A

l Naboodah Group Enterprises (ANGE) is one of the UAE’s oldest and most respected family conglomerates, with a diverse portfolio of businesses. Established in 1958, by Saeed & Mohammed Al Naboodah, today the Group employs over 16,000 people across more than 40 nationalities. ANGE’s core business focuses on several areas of construction: civil engineering, building, MEP and facilities management, however the Group also operates businesses in the commercial vehicle, heavy equipment, travel, electrical, logistics, agriculture and fit-out arenas.

ANGE is headquartered in the UAE but we also have operations in Oman, Saudi Arabia,

Vietnam, Sri Lanka and East Africa.

ANGE’s commercial vehicle business is also one of its fastest-growing sectors, ending with a very strong performance in 2017, as a result of several new contracts and strategic partnerships with government entities including the RTA and Emirates Transport. The business witnessed several milestones in the year including successfully launching a new state-of-the-art Ashok Leyland sales, service and spare parts facility in partnership with the renowned Hinduja Group, and also unveiled the brand’s newest model, the Oyster Bus, which was fully designed and manufactured in the UAE. Earlier in 2017, it successfully launched a new state-

of-the-art Ashok Leyland sales, service and spare parts facility in partnership with the renowned Hinduja Group, and also unveiled the brand’s newest model, the Oyster Bus, which was fully designed and manufactured in the UAE. For the start of the academic year, ANGE provided over 750 school buses from Sunwin and Ashok Leyland in partnership with government bodies including Emirates Transport, Dubai Taxi Corporation, School Transport Services.

It was also proud to be associated with the launch of the region’s first electric school bus in partnership with Emirates Transport and Sunwin Bus Corporation.

The prototype, which is undergoing the final phase of testing will be the first zero

emission school bus of its kind. Al Naboodah Group Enterprises will operate one of two fully integrated bus power stations.

ANGE’s commitment to quality customer service is reflected in its extensive aftersales support network, with state-of-the-art service centres across the emirates. ANGE has more than 400 technicians dedicated to commercial vehicles, in addition to seven workshops. In addition, they offer mobile workshops and emergency breakdown services, which are available on demand.

Customer service is a priority and part of ANGE’s vision 2020, and all measures are taken to ensure a superior level of customer service throughout the entire sales process.

In a year of milestones and growth, ANGE further diversified its

ANGE & DAF TRUCKS

08

HEAVILY DIVERSIFIED The addition of DAF Trucks to Al Naboodah Group Enterprises (ANGE) complements an already substantial commerical vehicles line-up and means it can now offer a complete range of solutions to businesses.

business by entering the truck industry through its partnership with leading European truck manufacturer, DAF. ANGE represents the DAF brand across the UAE, offering full end-to-end customer service including sales, support and aftersales service. While customised trucks will be managed in the Eindhoven, Netherlands where DAF is headquartered, ANGE is capable of putting some standardised trucks in stock for the region, offering accessibility.

All fast-moving and consumable parts will be readily available from ANGE in the UAE, to ensure efficient servicing and response times

for fleet, thereby maximising their uptime.

With the launch of DAF trucks, ANGE has introduced a new business line to its already diverse portfolio of commercial vehicles.

The company has already introduced a large number of DAF trucks to its in-house fleet, with outstanding performance recorded to-date. In addition, several key partners from various industries including construction, waste collection and general transport, have already bought DAF trucks based for initial testing and evaluation.

With a focus on stabilising operations, ANGE expects to get a 10% of the truck

AjIT KUMAR Chief Operating Officer: Commercial, Transport and Electrical, for Al Naboodah Group Enterprises.

ANGE & DAF TRUCKS

09

market share with DAF trucks from core industries in which the Group operates.

ANGE will be focused on customer service as part of its strategy for DAF trucks in 2018.

By focusing on maximising uptime and an overall lower total cost of ownership, ANGE hopes to target key strategic customers and partners with the added value of having efficient and convenient after-sales servicing support throughout the UAE. THE DAF RANGE DAF is a leading truck manufacturer in Europe, and its trucks are well known for their quality, reliability and lower total cost of ownership. Recently two of DAF’s models, the XF/CF model range was awarded ‘International Truck of the Year’ at the prestigious Solutrans Commercial Vehicle Show in France. Adding to this, the renowned aftersales support and focus on quality customer service from ANGE brings strong added value to the DAF portfolio, giving it a competitive edge.

DAF trucks offer the lowest total cost of ownership as they are manufactured to the highest quality standards and adhere to best-in-class specifications. This makes them more reliable and durable even when deployed for the most demanding applications in UAE. DAF trucks aftersales and spares are competitively priced and contribute to ANGE’s commitment to lower total cost of ownership.

CONTACT Al Naboodah Group Enterprises LLC PO Box 1200, Dubai, UAE General Enquiry: +971 4 340 0033 DAF Enquiry: +971 4 285 4171 Email: DAF@alnaboodah.com Facebook: Saeed & Mohammed Al Naboodah Group Instagram: alnaboodah_group LinkedIn: Saeed & Mohammed Al Naboodah Group www.alnaboodah.com www.alnaboodahvehicles.ae

automechanika

10

automechanika

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A regionAl showcAse For the AFterMArket Automechanika Dubai is already among one of the world’s top five international trade fairs for the automotive aftermarket. Uniquely, it connects suppliers from all over the world with a diverse mix of visitors that would otherwise be virtually impossible to reach. It’s an important stage to open dialogue with contacts, find solutions to any issues they’re facing, and plan business strategies year-on-year.

AutoMechAnikA in the Middle eAst M esse Frankfurt Middle East’s vast experience, industry knowledge, and global exhibition brands, means it’s uniquely positioned to take the regional exhibitions industry to the next level. Its automotive aftermarket portfolio comprises Automechanika Dubai, Automechanika Jeddah, and Automechanika Riyadh. All the three shows cover the six core product groups of Parts and Components, Electronics and Systems, Accessories and Customising, Repair and Maintenance, Tyres and Batteries, and Car Wash, Care and Reconditioning.

As the Middle East and Africa’s leading international trade fair for the automotive service industry, Automechanika Dubai’s global exhibitor profile is vast, with 90% of exhibitors based outside of the UAE. The exhibition features 25 country pavilions, and is backed by 36 international trade

associations. Among the key exhibitor countries are Germany, USA, Italy, UK, India, South Africa, Japan, and France.

The exhibition also attracts more than 30,000 trade visitors every year, more than 50% outside of the UAE. The remaining Gulf States outside of the UAE comprise 10% of our visitor base, while 13% of visitors come from the wider Middle East. Internationally, 8% of visitors come from both the Indian subcontinent, and Africa, while Europe and Asia each contribute 5% of our visitor base.

Automechanika Dubai; being the largest trade exhibition in the wider Middle East is also taking the leading position on the verge of change in automotive technology, design, manufacturing and application.

The focal point of 2018 initiatives will be on what the future holds for the automotive industry and as expected, Automechanika Dubai will be a clear reflection of the innovation and the direction the industry is heading towards. Automechanika Dubai

will present the next step to all stakeholders and attending as exhibitors and/or visitors would enable the future at your footsteps.

Accessories and Customising and Repair and Maintenance were the two key growth product groups at Automechanika Dubai 2017. Repair and Maintenance – which includes bodywork repair, workshop equipment, among other products – in particular was a big growth area, increasing to 199 exhibitors compared to 118 in 2016.

Messe Frankfurt recently entered the Saudi market with Automechanika Jeddah and Automechanika Riyadh. These two biennial shows will alternate between each other every year, creating a dual platform targeting the vast aftermarket in the Kingdom’s Western, Central, and Eastern regions. The 1st edition of Automechanika Riyadh takes place from 5-7 February 2018 at the Riyadh Exhibition Centre, while the 3rd edition of Automechanika Jeddah will take place in 2019.

contAct Messe Frankfurt Middle east Dubai, UAE Tel: +971 4 3894 573 Gareth Wright Email: gareth.wright@uae. messefrankfurt.com Samah Mousa Email: samah.mousa@uae. messefrankfurt.com www.automechanikadubai.com www.automechanikajeddah.com www.automechanikariyadh.com

CREATION HEAVY EQUIPMENT

12

CREATION HEAVY EQUIPMENT

13

CONTINUED TECHNOLOGY DEVELOPMENT Creation Heavy Equipment is looking to continue to develop its fleet technology in the coming year and will enhance its current systems to keep with the latest technology, while also concentrating on its service performance to ensure customer satisfaction is increased.

CREATION HEAVY EQUIPMENT U AE-based Creation Heavy Equipment first started providing the “best and right solutions for customers” from Dubai in 2004. It is an award-winning leader within the GCC market and serves several major sectors including construction, transportation and heavy equipment while fulfilling the needs of both the private and government sectors. It provides integrated solutions, sales, marketing and aftersales services countries such as the UAE, Oman, Qatar, Kuwait, Saudi Arabia, Jordan and Bahrain.

With the management of organisations in the region often decentralised, its systems can tackle the risk of increasing costs for fleets with enhanced technology that positions managers as a single point of control within an organisation, the management of fleet assets, services and safety can be improved and costs reduced.

Its series of pioneering Fuel Management

systems use RFID security tags and GPS communication for high security truck refuelling and help end-users to manage, monitor and control the fuel received from fuel supplier, the stock inside fuel tanks, and prevent fuel disruption Meanwhile its Fleet Management System utilises the latest telematics technology to monitor truck operations and fuel consumption and provide access to data from machines such as temperature. Fleet managers can monitor potential theft situations and receive alerts by email or SMS. Smart geo-fencing, tracing and tracking the productivity onsite is also possible. Monitoring ideal time, tyre pressure and maintenance programme creation ensures the best, healthiest and extended life of machines.

Creation Heavy Equipment uses the latest technology from GURTAM, a global fleet software provider with more than 1,000,000 vehicles on its platform. It is

also the agent for GALILEOSKY, a leading developer and manufacturer of satellite monitoring equipment. Its radar alarm and reverse camera system designed by PRECO helps fleets use trucks with a high level of safety while reducing accidents by generating safety zones for vehicles. Its Refuelling products by UK-based Hytek provide a turnkey solution which suits customer requirements for fuel equipment, pumps, hose reels, nozzles, fitting and coupling for their stations and workshops.

Truck trading is another major part of the the business model and it supplies quality used trucks from major brands like Scania, Mercedes, DAF, MAN and Volvo.

“Our major target is to provide our end-user customers with the best tools and equipment to control, high productivity level, cost effective, and high level of safety environmental machines operation,” says general manager Mohammed Hasan Al Qrinawi.

CONTACT Creation Heavy Equipment Mr. Mohammed Hasan Alqrinawi General Manager Tel: +971 6 743 0176 Mob: +971 50 457 4812 Fax: +971 67 730107 www.creationfms.net

Ford MEA BusinEss solutions

14

Ford MEA BusinEss solutions

15

A CustoM JoB Ford says the Transit Van, “remains the perfect companion for professional tradesmen and fleet customers, providing innovative new configurations and leading versatility in an expanding commercial vehicle market.”

Ford MEA BusinEss solutions C ommercial vehicles are the lifeblood of the Middle East, supplying businesses with ontime deliveries that help keep the wheels of commerce turning.

Ford has established itself as a dominant force in the light commercial sector with the introduction of several key products over recent years. Transit for example was launched into the Middle East just two years ago and has already made exceptional inroads into a highly competitive market.

In fact, Ford’s broad commercial vehicle portfolio caters for every need, from shuttle services, ambulances, movers to food and temperature sensitive perishables logistics.

“Our entire portfolio is designed to make life as simple, efficient and as cost effective as possible for businesses across the GCC,” says Steve Kimber, director of Fleet & Commercial Vehicles, Middle East and Africa. “We’re extremely proud of the heritage Ford has in the truck and fleet industry, and we know our range of commercial

vehicles are the best in the business.”

Ford Transit Van remains the perfect companion for professional tradesmen and fleet customers, providing innovative new configurations and leading versatility in an expanding commercial vehicle market.

Transit has been a trusted partner for tradesmen and businesses for over 50 years, and as the number of working vans in the Middle East continues to increase, Transit’s reputation for versatility and efficiency looks to bring best-in-class capabilities to the LCV segment.

Ford offers customers the broadest lineup of configurations for Transit. Available with a powerful 3.7l V6 petrol engine and six-speed automatic with three body lengths, two wheelbases, three roof heights and gross vehicle mass (GVM) ranging from 3.9 to 4.3t, full-size van buyers can order the precise configuration they require. Transit’s versatility is second to none, the van has been favoured by hundreds of businesses for its ability to carry large volumes and

heavy payloads with a body structure that is designed with conversion in mind.

Ford Transit Custom continues to set the benchmark in the one-ton van segment with enhanced fuel efficiency performance and best-in-class innovative loading solutions for every situation. As a versatile business tool, the Transit Custom has been used by courier services, food delivery firms, ambulance services and tradesmen.

The Transit’s latest generation Ford 2.2l Duratorq turbo diesel engine has been developed with the latest technologies to deliver significant improvements in fuel efficiency, performance and operating refinement, while delivering the outstanding durability and low cost-of-ownership. In addition to the engine line-up, Transit Custom offers a choice of long and short wheelbase body-styles with high or low roof configurations and two GVM categories.

Transit Custom brings a new level of car-like driver appeal to its segment. With dynamics and performance that have

been carefully tuned to reflect the same natural and easy-to-drive character that customers appreciate on Ford’s car range, combined with first-in-class Rollover Over Mitigation (ROM) technology to enhance stability and help keep the vehicle upright during emergency evasive maneuvers, Transit Custom the safest van on the road.

With outstanding dynamics, a driverfocused cockpit and a stylish, high-quality interior design, Tourneo Custom is the perfect people mover for tourism shuttle services and VIP/Luxury transport operators.

Available in nine-seat configuration, long and short wheelbase body-styles with high or low roof configurations, Tourneo Custom offers generous space for people and luggage. It also brings car-like style and sophistication to the peoplemover segment with an all-new interior constructed with high quality materials.

The stylish, driver-focused instrument panel features technologies closely-related to those found in the Ford car range.

Ford MEA BusinEss solutions

16

FlEXiBilitY And PoWEr Commercial truck customers have a huge range of vehicles to choose from Ford Middle East and Africa which can suit a number of roles.

The versatile seating arrangement allows the rear seating rows to be easily folded into over 30 different configurations or completely removed to suit any occasion.

The Tourneo Custom also features an enhanced restraint system, which provides curtain airbags as standard for the front seat occupants, together with driver and passenger airbags and seat-mounted side thorax airbags. Tourneo Custom also offers three ISO child seat fixings, which makes it the safest people mover in the market.

The powertrain is an improved version of Ford’s latest 2.2l Duratorq TDCi turbo diesel engine which combines outstanding performance and refinement with exceptional fuel efficiency. The Tourneo Custom is available in the region with two power ratings: 100PS and 125PS. Featuring a sixspeed manual transmission the powertrain delivers class-leading fuel consumption of 15 km/l. At 310Nm and 350Nm, its engine also produces class-leading torque figures in either engine configuration.

Commercial truck customers all have different uses for their F-Series Super Duty, which is why Ford goes to extraordinary lengths to satisfy as many needs as possible. With second to none payload and towing capability combined with best-in-class horsepower and torque, Ford is delivering again with the all-new 2017 Ford F-Series Super Duty Pickups and Chassis cab – the toughest,

stEVE KiMBEr Fleet & CV Director, Ford Middle East & Africa.

smartest, most capable Super Duty ever.

Ford’s second generation 6.7l Power Stroke V8 turbo diesel that powers Super Duty now delivers a best-in-class combination of 446PS horsepower and a staggering 1,254Nm. of torque. That power is standard for every pickup without requiring special tuning or unique hardware. The standard 6.2l V8 petrol engine now offers best-in-class torque among gasoline engines of 583Nm, with standard 390 horsepower. Both diesel and gasoline engines are backed by the TorqShift six-speed SelectShift automatic transmission for reliable and efficient towing.

The all-new Chassis cab lineup is optimized to help commercial customers be more productive on the job. The frame is also the toughest, strongest, most rigid frame ever used in a Super Duty chassis cab. It features 95% high-strength steel with eight times more torsional rigidity than the previous frame, through-welded crossmembers, and fully boxed rails under the cab and forward for strength and safety.

Using advanced materials, Ford is saving up to 160kg in the F-Series Super Duty reinvesting that savings into tougher, stronger components. For the first time, the body uses high-strength, military-grade, aluminum alloy throughout the cab, which improves dent and ding resistance while saving weight for significant increases in towing and payload capability. In addition to the heavier-duty fully boxed frame under the cab, many

components are more robust, including axles, suspension, driveline and towing hardware.

The Ford Ranger remains one of the most capable and versatile mid-size trucks in its class. Customers can choose from three body styles: two-door regular cab, four-door Double Cab and Super Cab (only available in some regions) with additional rear-hinged doors accessing second-row seating. Each bodystyle provides a rugged load box with a generous load volume.

Ford Ranger pickups offer a bold new look, cutting-edge technologies and enhanced diesel engines that deliver outstanding fuel efficiency and performance, the power and drivetrain lineup consist of a 3.2l diesel (200PS / 470Nm) six-speed auto 4x4; 2.2l diesel (150PS / 375Nm) six-speed auto or manual 4x2 or 4x4; 2.5l petrol (163PS / 226Nm) five-speed manual 4x2 or 4x4.

A robust electronically controlled transfer case allows drivers in 4x4 models to shift on the fly from 4x2 to 4x4 High. For low-speed torque or additional downhill braking, drivers also can engage low-range 4x4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched by a 1,360kg (maximum payload depends on model) payload and 3,500kg towing capability.

Other advanced features include Sync 3, cruise control, navigation with full colour multi-function 8” display, making Ranger one of the most advanced trucks on the road.

Ford MEA BusinEss solutions

17

ContACt Ford Middle East and Africa PO Box 21470, Dubai, UAE Tel. +971 4 332 6200 @FordMiddleEast @FordMiddleEast FordMiddleEast Ford Middle East www.me.ford.com Customers can send their inquiries to: Ford Customer Relationship Center Telephone (toll free): 80004443673 Email: fleetmea@ford.com

FORD TRUCKS

18

FORD TRUCKS

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A LONG LEGACY ENHANCED BY NEW TECHNOLOGY Ford Trucks has been producing rugged and reliable vehicles for over five decades and is one of the largest truck manufacturers in the world. Its current range is designed for the most extreme of environments and powered by the new generation of Ecotorq engines.

FORD TRUCKS F ord Trucks is one of the largest international heavy truck manufacturers in the world. It produces a range of vehicles including tractors, construction trucks and distribution trucks weighing over 16 tons.

Ford commercial vehicles’ proven track record of quality, durability and efficiency underpins Ford Trucks’ international product strategy.

Ford Trucks combines more than half a century of design and production experience with expertise in marketspecific product development, to engineer the main components of our vehicles, including the all-new engines.

Ford Trucks currently operates across Eastern and Central Europe, the Middle East, Africa, Russia and the CIS, and continues to grow its international

network in three continents. Hundreds of thousands of trucks all around the world set out each and every day with the confidence that Ford provides.

Ford Trucks has segmented its product range under three different groups as Construction, Tractor and Road Series. All of its Series are empowered with newgeneration Ecotorq engines delivers higher performance with up to 430 PS power and up to 2150 Nm torque value, while ensuring high efficiency and low fuel consumption.

Ford Trucks offers the new models with enhancements not only in power but also in braking. The new Ford Trucks series features a seven-times stronger braking system than the previous generation – offering the 600kW Intarder option in addition to the 400kW engine brake brings the total braking capability to 1,000kW. With all of these new features, the

new generation of Ford Trucks models provide highest level of safety.

Another new feature in the New Ford Trucks Construction Series is the Automatic Transmission option. Designed for demanding site environments with best-in-class sequence and efficiency, the automatic transmission offers Offroad, Rocking and Economy modes to enable the drivers of the trucks to proceed easily in all driving conditions.

Thanks to its wide network across the globe with seamless support on important international routes in Eastern Europe, Middle East & Africa, Russia and CIS countries, Ford Trucks provides tailor-made solutions and products.

Ford Trucks’ 57-year production experience with market-specific product development drives the company to produce compatible products and

have a better understanding of its customers’ needs and expectations.

As in other regions, Ford Trucks has been expanding its presence and network very rapidly in the Middle East too. Upto-date Ford Trucks is represented by the one of the strongest dealers in each related country in the ME region such as Almana Motors in Qatar, Al Jazirah Vehicles in KSA, Al Tayer Motors in UAE, Alghanim Auto in Kuwait, MHD Group in Oman, Almoayyed Motors in Bahrain.

In the Middle East, Ford Trucks and its dedicated dealers serve regional customers with a complete support programme which also includes on-the-spot repairs. Ford Trucks after sales services are represented by mobile services and a wide network of service centres operated by official Ford Trucks dealers located in KSA, UAE, Qatar, Oman, Bahrain and Kuwait.

FORD TRUCKS

20

MUSTAFA CANER SiNANOGLU Managerial Director Middle East, Ford Middle East & Africa

TRUCKS On the other side, Ford Academy invests in constant trainee programmes to offer a seamless and comprehensive range of support services. All Ford Trucks technical teams and parts personnel have been carefully trained to meet Ford Trucks’ meticulous standards in order to ensure every individual leaves with total satisfaction.

Ford Trucks is furthermore closely monitoring the operation of service centres

at the dealers in order to analyse their productivity and efficiency. In fact, all over the GCC markets, Ford Trucks dealers have dedicated teams to get customer feedback and to measure the CSI (customer satisfaction index) on regular basis.

As one of the major issues for clients in the region is spare parts, Ford Trucks ensures the availability of each component by holding stock levels at 95% in the manufacturer’s warehousing facilities.

Thanks to Ford Trucks’ operation system, a necessary item can always be sent to dealer workshops within a maximum of 48 hours.

Ford Trucks offers both preventive service contracts and comprehensive service contracts which customers can always tailor to their operation’s requirements (for an additional fee).

For more information about Ford Trucks and its products worldwide, please visit: www.fordtrucks.com.tr

CONTACT Ford Trucks Middle East Ford Middle East, PO Box 21470, Dubai, UAE Mustafa Caner Sinanoglu Middle East Region Manager Tel: +971 435 663 24 Mobile:+971 56 412 8227 Email: csinanog@ford.com.tr www.fordtrucks.com.tr

FORD TRUCKS

21

Isuzu Trucks

22

Isuzu Trucks

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FINDING THE BEsT sOLuTION One of Isuzu’s strength has always been adding products that can answer customer demands and provide the best solution for their businesses.

Isuzu Trucks B eing one of the most visible lightand medium-duty commercial truck brands in the GCC, Isuzu needs no introduction to the region. One of the earliest entrants in the region’s commercial trucking sector, Isuzu today is among the top brands in the segments it operates in throughout the Middle East, and the outright market leader in some countries in the region.

Behind this performance is an expertise in diesel engines and a legacy of excellence in manufacturing that is more than a hundred years old. Founded in 1916, Isuzu Motors has the longest history of any Japanese vehicle manufacturer.

Down the years, the company has consistently focused on “creation without compromise” in the process of building Isuzu into the company it is today, which is boldly taking up the challenge of global leadership in commercial vehicles and diesel engines while maintaining its tradition of Japanese dedication to quality, attention to detail and technological innovation.

Isuzu believes that commercial vehicles and diesel engines are essential

to supporting people’s lives globally as they move things and provide power. The company is proud that by expanding its operations across the globe from Japan, Isuzu products now benefit people in over 100 countries. After more than a century of excellence, Isuzu says that it is constantly moving forward with an uncompromising commitment to product development, quality, advanced manufacturing systems and customer support to ensure the most advanced safety, economic and environmental performance as well as service standards.

More than 80 years have passed since the first Isuzu truck was pulled out of its factory in Japan, an event that marked the start of Isuzu’s steady rise to its current prominence both as Japan’s best-selling truck manufacturer and as a major force for innovation that is helping to lead the global truck industry. In this time, the company has built over 26 million diesel engines and has earned a reputation of being a manufacturer with a technological edge, which has kept setting the pace for the industry in developing fuel-efficient,

low-emission and powerful diesels.

As a result, Isuzu has excelled over other companies in innovations such as the introduction of direct-injection systems and turbocharger incorporated with an intercooler, as well as electronically controlled common-rail high pressure fuel injection systems. The excellent reliability and durability of Isuzu engines has earned them many plaudits, such as making them the first and only choice for the Japanese national expedition to Antarctica.

Today, Isuzu has a global diesel vehicle supply network that encompasses Europe, North America, Japan and other parts of Asia. Other than Isuzu, no diesel manufacturer in the world has such a global production and sales network.

The global production network has been further enhanced by two overseas research and development subsidiaries in the US and Germany, backed up by Isuzu R&D in Japan, which contribute to effective development of diesel engines to satisfy the requirements of markets across the globe.

Isuzu’s exploits closer to home in the Middle East are no less significant.

The brand is doing extremely well in the light commercial vehicle sector in the region, capturing the numero uno position in Saudi Arabia and steadily growing its market share to become one of the top brands in its segments in other countries such as Oman and UAE. In the UAE, a market which Isuzu entered in 1982 in partnership with Genavco, the company has steadily grown its market share to become among the most successful light-duty vehicle brands, especially with its N-series range, says Anton Du Plessis, General Manager for Isuzu at Genavco, the exclusive dealer in the UAE. “We also offer medium-duty vehicles and our D-Max pick-up truck range, both of which are very successful in the market. Durability, reliability and fuel economy are the three hallmarks of Isuzu vehicles,” Du Plessis adds.

Speaking about the future he says that with the UAE commercial vehicles sector moving to Euro 4 emission standards from 2018, as mandated by law, Isuzu is doing its upmost to support this initiative for cleaner vehicles.

Isuzu Trucks

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sTrONG rEPuTATION Isuzu has built a strong reputation in the region and its range has steadily increased its market share in the GCC.

“We respect and fully support the vision of the UAE leadership to make the country a leader in the region in terms of emission standards. Isuzu is bringing in its Euro 4 compliant vehicles this year and the sophistication levels of our vehicles to be sold in the region from now on will be very high. While the new Euro 4 regulations and the UAE’s new value added tax will have an impact on the cost of Isuzu vehicles in 2018, our value proposition will remain as high as ever,” Du Plessis explains.

“We believe that our product is among the very best in the segments we are in and the testimony for it is that many fleet owners are very happy with our products. At the end of the day, cost of ownership is key to the success of any fleet operator. He wants to reduce his costs as much as possible. Anything from fuel, parts and service to downtime - wherever he can minimise on the cost per kilometre of operation, he will take it.

“Isuzu being one of the world leaders

in engine technology, our vehicles have extremely fuel-efficient engines. For any operator, if he cares about fuel economy, our product definitely is ahead of the pack. Of course, this region is perceived to have a culture that does not care too much about fuel consumption, but if you’re concerned about your operating costs, that’s one element you need to look at, because 30% of a typical fleet’s operating cost is fuel. While parts, service and labour costs are all valid considerations, fleet operators need to look at the revenue that a vehicle is generating for them and that is where Isuzu shines, backed up in the UAE market by Genavco, part of the hugely respected Juma Al Majid group and a name as reliable as Isuzu.

For the market here, Genavco is Isuzu.

The future for Isuzu in the region is all about expansion of its range and services.

The company is planning to introduce a line of compressed natural gas-powered trucks to the region this year, especially in the UAE.

“As the UAE moves towards cleaner fuels, CNG is one of the options that is not only available in this area but also provides a cleaner source of energy,” says Du Plessis. “Our competition will offer you a hybrid vehicle when it comes to that segment of the market, which may be part electric, but is still dependent on diesel, defeating the objective of cutting out diesel emissions. The CNG vehicles in our lineup will offer a much cleaner alternative.”

With Isuzu’s quality well-known in the region, the brand has steadily increased its market share in the GCC. Building on this success, the next step for the company is to introduce its heavy trucks in the region. Du Plessis says: “Isuzu has obviously got the presence and the reputation in the market on which to base its model range expansion.

Wherever you look in the light- and medium-duty sector in the GCC, you see Isuzu trucks running around. Popularising their heavier trucks in the region is the next goal for Isuzu in the Middle East.”

Isuzu Trucks

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cONTAcT Genavco L.L.c.

Zabeel Road, Al Karama PO BOX 5563, Dubai, UAE Tel: +971 4 3961000 Fax: +971 4 3961308 Industrial Area No.4 Sharjah, UAE Tel: +971 6 5327772 Fax: +971 6 5327776 Mussafah Industrial Area, M 9, PO BOX 751, Abu Dhabi, UAE Tel: +971 2 5544611 Fax: +971 2 5544622 Sanaiya Area Al Ain, UAE Tel: +971 3 7215559 Fax: +971 3 7211477 Email: vehiclesales@genavco.com www.genavco.com

IVECO

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IVECO

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REGIONAL REACH IVECO operates two offices in the Middle East region and its major markets include Saudi Arabia, the UAE, Iraq, Egypt and Qatar.

It also entered the Kuwait market in 2018 via Kaico in 2017.

IVECO I VECO’s presence in Africa and Middle East draws on an important and rich heritage dating back to the Fiat 682. Since that truck first launched in Africa in the early 1960s, the brand has always been synonymous with reliability and quality. Today, thanks to a full range of commercial vehicle, IVECO is able to fit every mission from urban and international delivery, freight transportation to construction and quarry sectors.

Today, IVECO has two offices in the Middle East: one in Cairo and a second located in Dubai. Supporting the regional operation is a fully dedicated team at its headquarters in Turin, Italy. The region is growing in importance at IVECO and it is expecting its presence in the Middle East and Africa to grow substantially in the near future.

“We are proud to say that our after sales service is reaching a very high level. Our customers can be sure to be followed by teams with high professionalism and our improved warranty conditions on Heavy Trucks,” says Marco Torta, Iveco’s GCC area sales manager. “Fundamental to this expansion are three main pillars of support for customers:

premises, processes and people.”

In 2017, IVECO invoiced more than 2,000 units in the Middle East with its major markets in the region including Saudi Arabia, the UAE, Iraq, Egypt and Qatar. It is also focusing on opportunities in the Kuwait market where, in November 2017, Kaico, a leading automotive and auto products distributor, proudly launched IVECO as the leading manufacturer of commercial vehicles and vans in that market.

IVECO is the only manufacturer in the world that covers all sectors of light, medium, heavy, special on-road and off-road vehicles through just one brand. According to the company, its unique offer enables it to produce: “Strong and resistant vehicles for every load and every mission; reliable quality that won’t let you down when you have completed a job; modern and powerful engines for a safe and rewarding drive; consumption and operating costs that support fleet profitability; and European technology recognised around the world.”

Due to the wide line-up offered, IVECO is able to cover all the main segments of the region from mining and

quarrying to construction, logistics and transport, public and munipality works.

Its extensive heavy range represents IVECO’s core business in all the main markets of the Middle East. As the needs of fleets are changing so are are the types of vehicles required and IVECO’s off-highway and on-highway ranges offer a superior choice for fleet owners.

IVECO is particularly strong in both the off-road construction segment (comprising tippers, pumps and cement mixers) with the ‘Trakker’ and the ‘Astra’ models and the on-road segment for long haulage distribution with the ‘Performer’ and the flagship ‘Stralis’.

IVECO is also strong in the waste management segment and the general municipality business where the ‘Eurocargo’ range between 12t and 18t GVW is the real answer to their mission requirements.

Medium and light ranges are gaining a more relevant role in the market, leading IVECO to experience constant growth among UAE customers. The new Daily Hi-Matic will be available in the near-future for Euro 5 markets including the UAE and is equipped with a car-like automatic gearbox

that will enrich an already large Daily range that offer covers the 3.5t to 7.5t segment with panel van and chassis cab models. An already impressive line-up of vehicles will be further bolstered by the arrival of the new Stralis X-Way in the Middle East in 2018.

“IVECO will be proud to launch the new On- and Off-Road Stralis X-Way range in the Middle East,” says Torta. “The Stralis X-WAY raises the stakes in light off-road missions with the biggest payload in its segment. It combines the best of IVECO’s fuel-efficiency and safety technologies with the legendary off-road robustness of its toughest vehicles to deliver high productivity with low total cost of operation (TCO).”

The switch to a new emissison standard also represents a major opportunity for IVECO in the UAE with customers benefitting from a wider power range especially in light and heavy trucks, adds Torta.

“They will have the possibility to improve their business with more missions and more versatile vehicles, always closer to the European Market,” remarks Torta.

“To give you a few examples: we expect a strong improvement in IVECO’s presence

IVECO

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IVECO

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EXPANDING RANGE 2018 will see several major additions to an already large choice of vehicles for fleet owners, including the new Stralis X-WAY and the Daily Hi-Matic Euro 5 version in the UAE market.

on garbage collection missions thanks to the exceptional features of the Stralis X-Way. Also, in the heavy range the Trakker 410hp model will be available to regional customers.

“Additionally, in the light range, there will be much more choice in terms of engine power and innovation with the Daily HiMatic Euro 5 version. This represents the first 8-speed automatic gearbox in the industry and is designed to deliver the best in comfort and safety for specific missions and segments such as: delivery, municipality and ambulance vehicles. In Europe, the Daily Hi-Matic represents 30% of Daily sales and has improved our market share versus big competitors like Mercedes.”

Product quality is a key factor in its ranges and IVECO products are designed to raise productivity while further reducing TCO, and minimising running costs. What’s more, the whole range is ready for conversion and ready for any mission. IVECO products are designed in order to control the TCO

starting from the engine to transmission with technologies aimed to improve fuel efficiency and extend maintenance intervals. Beyond the products is a widespread and professional network ready to provide aftersales support and financing. Additionally, IVECO’s regional workshops provide maintenance, repairs and spare parts and are well-equipped for customers and are run by highly qualified staff.

“The ultimate objective of a commercial vehicle is to be always on road, and running. It is an objective that we share, and that drives our service policy,” explains Torta. “All IVECO services (from financing to maintenance, from assistance to repair) are conceived to increase uptime and boost business profitability. The client is first and we want IVECO drivers to feel they are always protected by a trusted partner, especially across vast and demanding regions. With its integrated service and parts system, IVECO is a working man’s best friend.”

Looking ahead IVECO is looking to build on its progress in the region, says Torta.

“In a challenging year related to the economic and social situation in Middle East overall, with the price of oil still not picking up to the expected level I must say that we are pleased of our results,” says Torta. “We have registered an improvement in sales of approximately 20% with signs of recovery in most markets. In 2018, if the overall economic situation picks up – and also thanks to the constant work we have done with our partners – we can finally get volumes fully in line with the potential of the region.

“Our aim in 2018 is to consolidate our leadership in the Gulf area and keep growing in the rest of the Middle East following a strong start in Kuwait. We want to improve light range sales considering the large size of the existing market. We are focussing on each country in order to satisfy our customer needs with tailor made solutions. The perfect vehicle for all customer needs is our main goal. Our work starts when the customer buys a vehicle – this is a must for us.”

CONTACT IVECO Representative Office Dubai Marco Torta West Wing 4W B Dubai Airport Free Zone – Dubai Mobile: +971 55 3973920 Office: +971 4 2994935 Email: marco.torta@iveco.com IVECO Representative Office Cairo Alberto Pellegrini 14 Wadi El Nil St., Agouza – Egypt Mobile: +961 300 1195 Email: alberto.pellegrini@iveco.com Facebook: iveco Twitter: iveco Instagram: iveco Youtube: iveco GooglePlus: +iveco www.iveco.com

JASPA

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truck and bus radial tyres

JASPA

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FOCUSED ON EXPANSION JASPA is currently focused on expanding its range of inhouse and on-site services to its customers which have been developed to help them optimise their fleet operations.

JASPA J

ASPA is an import and distribution agent in the automotive sector and caters to the UAE and GCC region. Established in the United Arab Emirates in 1981, JASPA holds over 30 years of experience in the industry and the region. It offers experience through its range of customised tyre solutions and training to fleet owners to help optimise their operations.

After several years of successful operations, JASPA entered the automotive sector in 1993 and quickly became recognized as a specialist in truck and bus tyres. The company was subsequently appointed as the sole market representatives for several world renowned tyre manufacturers.

The company is professionally managed by an experienced team headquartered in Dubai and holds

operational locations in Abu Dhabi, Jebel Ali and China. JASPA employs a staff of 60 and has the infrastructure to supply to any part of the UAE and GCC region through its logistics hub. The company maintains over 50,000 sq. ft. of closed warehousing facilities in Dubai and holds over 15,000 tyres in stock at any time.

JASPA complies with the bestpractice in inventory management and quality control to ensure that customer specifications and product standards are always met. Through an integrated ERP system the company ensures complete order tracking and timely order execution.

The JASPA office in China conducts regular inspections on production to maintain strict quality standards and help give its customers peace of mind. A trained in-house freight forwarding team can support customer request to organise

exports through trans-shipments or direct shipments to their destination country.

JASPA is a registered agent with the UAE Ministry of Economy. The company has obtained an independent rating of its financial strength by Dun and Bradstreet and been awarded “AA” status.

JASPA is the exclusive agent in the UAE for a number of premier brands including ‘Nexen Solid Pro’, ‘Longmarch’ and ‘Blacklion ‘. The wide range of products is suited for truck, bus, offroad, passenger cars, SUV, industrial, sea port and airport applications.

Last year, JASPA focused on fleet customers and that has helped its growth.

2017 was a stable year for the company compared to 2016, with its new products enabling it to get into many corporate fleet customers and also supply to government institutions. The company has also scored

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off the road radial tyres

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successes in managing to secure annual supply contracts with its customers.

JASPA is currently focused on expanding its range of services to its customers that have been developed to help them optimise their fleet operations. It believes this initiative will help it to retain their customers for the long term.

It is also planning to venture into its own service outlets in Dubai and Sharjah which will help customers by providing a complete one-stop solution for their tyre requirements. It is also planning to operate C0 M10 Y100 its K0own mobile fitment R255vehicle G250(MFV) B0 to provide onsite service to customers – this would reduce their down time and allow them to

better optimise their operation. JASPA possesses a range that it is suitable for all segment of the automotive industry which it feels gives it an edge while offering products and services to its customers. Its strong technical team can work alongside its business partners and provide guidance which will help them in improving their fleet operation.

For the coming year, it is concentrating on expanding its end user customer base while offering more after sales services to customers than ever. It is also looking to improve its coverage in the GCC, building on its strong UAE presence, to concentrate on business development in Oman market.

CONTACT JASPA General Trading Co LLC Pranay Mehta – Division Manager PO Box 5357 Tel: +971 4 224 9353 Toll Free: 800-JASA(5272) Fax: +971 4 223 3551 Email: tyres@jaspa.com www.jaspa.com

MAN Truck & Bus Middle eAsT

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MAN Truck & Bus Middle eAsT

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ROBuSTNESS, RELIABILITY ANd RESILIENCE MAN Truck & Bus Middle East continues to provide customers with innovative and reliable products backed up by excellent support from its distributors. Its ProfiDrive training programme is just one example of how MAN ensures safety and efficiency for fleet owners and drivers throughout the region.

MAN TRuCk & BuS MIddLE EAST S ince 2006, MAN Truck & Bus Middle East has been the regional representative of MAN Truck & Bus AG which is headquartered in Munich, Germany and the largest company of MAN Group. It is a leading provider of commercial vehicles and buses that are renowned for their robustness, reliability and adherence to high standards of driver and passenger comfort and safety.

MAN Truck & Bus Middle East operates through an extensive network of private capital dealers and importers in 14 countries.The local coordination office is located in the UAE, Jebel Ali Free Zone and guarantees for efficient sales and after sales support in the Middle Eastern region.

Accommodating for the demanding operating conditions in the Middle East, MAN Truck & Bus Middle East provides full-fledged turn-key solutions for both goods and passenger transportation by

road through its light (TGL), medium (TGM) and heavy-duty including (TGS WW) as well as the CLA ranges of trucks. In terms of passenger transport, its MAN and NEOPLAN buses and coaches serve basic to VIP luxury transport and travel requirements.

TECHNOLOGY INNOVATOR Through training and technology MAN Truck & Bus Middle East helps fleets to be more productive and safer in an evermore competitive business environment, as well as helping them to prepare for a greener and digital future. Indeed, MAN has fully committed itself to exploring new technologies and initiatives that can improve the overall performance of fleet vehicles while also reducing emissions.

In addition to innovating advances in near-future technologies such as platooning and automated driving, it has taken the lead in developing the optimum

workspace for today’s driver with MAN Infotainment and Off-Road packages that are providing different options to increase the functionalities of the TGS truck. MAN is globally recognised for its engineering excellence and it has taken numerous steps to optimise its engine programme to ensure significantly improved fuel consumption with increased performance and driving dynamics – as well as delivering the high level of reliability expected from its vehicles.

For driver comfort, productivity and safety, MAN vehicles boast many bestin-class features such as its Electronic Stability Program (ESP), Anti-Spin Regulator (ASR), Constant Damping Control (CDC), and MAN TeleMatics, an intelligent technology solution that provides drivers and fleet managers with essential data to optimise vehicle usage and plan services well in advance.

MAN TeleMatics also comprises MAN Tachograph which records electronically the vehicle’s speed, distance travelled, and time spent on the road, helping keep tired drivers off the roads.

MAN’s understanding of its customer requirements has led it to develop sectorspecific solutions in many areas, for example, it offers a choice of two possible all-wheel drive technology designs for MAN trucks in the Middle East region.

For those operating in the construction industry, its optional all-wheel drive is the first choice for occasional driving on more challenging terrain. Alternatively, it offers permanent all-wheel drive which is ideal for applications where a high-level of traction is often required and where there is wide variation in road holding conditions.

ROAd SAFETY ANd EFFICIENCY LEAdER MAN Truck & Bus Middle East remains

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LONG-TERM SuPPORT The MAN brand stands worldwide for efficiency, innovation and customer proximity.

By understanding their needs, it helps customers to get the right specification of vehicle and tailors after sales support to opti mise their individual fleet requirements.

dedicated to providing efficient and safer solutions for its customers. It has campaigned tirelessly for improved road safety in the region with its recent collaboration with Dubai Police demonstrating its efforts to reduce the number of accidents by showcasing various road safety initiatives and solutions.

MAN Truck & Bus Middle East further takes a lead in road safety with advanced safety features such as Emergency Brake Assist (EBA), Adaptive Cruise Control (ACC) and Lane Guard System (LGS) driver assistant technology.

HELPING TO REduCE TCO MAN trucks’ high-quality Germanengineered products offer high value especially in the long-term. This makes its vehicles very popular in traction, off-road and oilfield operations but also in the distribution and long-haul transport sectors. The region’s hot climate, sand and rough terrain make it necessary to have vehicles that can withstand these harsh conditions and all of its vehicles are optimised/ customised for use in the Middle East.

In today’s economic climate, fleet

owners are facing a challenging business situation and are focused on keeping business transport costs down. For this purpose, MAN Truck & Bus Middle East’s excellent After Sales support via its network of professional importers helps its customers to reduce the TCO of their vehicles. MAN Truck & Bus Middle East also provides special service contracts packages that aim to optimise the efficiency of their fleets while offering flexible and tailor-made repair and maintenance contracts options.

By focusing on individual transport costs, MAN solutions can also help to save costs and improve overall profitability especially in the long-run through its MAN ProfiDrive driver programme and MAN EcoStyle that enables fleet owners to reduce the total cost of owning and operating the vehicles. It also offers the MAN Extended Warranty programme for warranty coverage of the entire vehicle for up to three years and up to 5 years on the engine. All repairs are executed with MAN genuine parts.

“Our advantage is that we provide customer-centric solutions in different segments,” explained Franz Freiherr

FRANZ FREIHERR VON REdwITZ Managing Director, MAN Truck & Bus Middle East

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von Redwitz, Managing Director, MAN Truck & Bus Middle East. “Not only do we provide vehicles with an outstanding quality, our After Sales services support our customers throughout the journey with MAN. We guarantee maximum uptimes and therefore high profitability through our repair and maintenance contracts, extended warranty and MAN Genuine Parts that come with 2 years warranty.”

SuPPORTING REGIONAL dEVELOPMENT The company is currently experiencing growth in a number of areas and it has aligned itself with several important events due to come to the Middle East in the nearfuture such as the Expo 2020 in Dubai or the Fifa World Cup 2022. Its vehicles have proven very popular among many of the construction companies that are involved in these major projects. Additionally, MAN Truck & Bus Middle East is performing well in the long-haul transport and distribution segments. Traditionally strong in construction, off-road and oil & gas, It is targeting holistic growth in all segments in 2018 and is focused on further developing its importance to on-road and logistics projects across the whole region.

CONTACT MAN Truck & Bus Middle East FZE Ivana Dragovic Head of Marketing and Communications Ivana.Dragovic@man.eu Jebel Ali Free Zone (JAFZA), Street S101 PO Box 261987, Dubai, UAE Tel: +971 4 821 8852 Facebook: MANTruckandBusME LinkedIn: mantruckandbusme www.man.eu/middleeast/en/index.html

Mercedes-Benz Vans Mena

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Mercedes-Benz Vans Mena

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InsTanT recOGnITIOn Mercedes-Benz Vans MENA enjoys immediate recognition and strong loyalty from its customers across the region. It is in a strong position regionally and is expecting to maintain its outstanding performance.

Mercedes-Benz Vans Mena M ercedes-Benz Vans customers can be assured of quality, reliability, efficiency and uncompromising safety.

Its range of vehicles are highly regarded for their premium features and industryleading technology. With Mercedes-Benz Vans, customers benefit from a track-record spanning more than 100 years, enabling them to focus their attention and energies on other elements of their business.

Daimler Middle East & Levant was first set up in 1998 with its headquarters in Dubai. As the market potential grew, Daimler Commercial Vehicles MENA (DCV MENA) was formed as an independent entity in July 2015 with Mercedes-Benz Vans being one of the four commercial vehicle business units within the organisation.

While the UAE and Morocco currently count as its most significant markets,

Mercedes-Benz Vans MENA serves customers in 19 markets across the Middle East and North Africa region with each country recording growth annually.

Mercedes-Benz Vans MENA enjoys immediate recognition and strong loyalty from its customers across the region.

Its high customer satisfaction levels are testament to its superlative service levels, and the great support it receives from its partners in the region. Customers benefit from quick, reliable and comprehensive aftersales service wherever they are, and its Mercedes-Benz Authorised Workshop Network ensures provision of all maintenance needs – from servicing to repairs and recovery services, guaranteeing an unrivalled level of service. In the event of a technical breakdown en-route, Mercedes-Benz Service24h is there to help, 24 hours a day, 365 days of the year.

2017 was an exceptional year for

Mercedes-Benz Vans globally with it registering record breaking performances across a number of segments. Business models are changing and the rise of smaller businesses and e-commerce has led to an increase in demand for small- and medium-sized delivery vehicles for last mile deliveries. It is also experiencing a rise in demand in the ambulance and passenger transportation segments as its range continues to expand.

Mercedes-Benz Vans MENA is in a strong position regionally and is expecting to maintain its outstanding performance.

Echoing its global growth, it has continued to inspire loyalty from its customers in the MENA region, with annual sales developing at double-digit rates across the entire Mercedes-Benz Vans portfolio.

When buying Mercedes-Benz vans customers rely on functional and reliable vans with state-of-the-art safety systems,

high standard of finish and robust materials.

It has increased the safety of its vans even further with Daimler AG’s in-house accident research team who analyse accident data, and provide input in the ongoing development of its active and passive safety systems. Furthermore, all of its vans are engineered to specifically suit the heat, dust and local fuel quality of the region. This means customers enjoy peak performance from their MercedesBenz Van and greater efficiency, reliability and a superior driving experience.

It has seen significant growth in the passenger transport industry and is continuing to expand its reach in this segment. The Vito, due to its premium standard and affordability, is an exceptional product for this category. In the premium passenger transportation segment, the success story of the luxurious V-Class ranks among its greatest achievements.

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cOnFIdenT OF GrOWTh Mercedes-Benz Vans MENA is confident of continued growth in the region due to its ability to adapt technologies and features to the demanding requirements of the Middle East, while maintaining the Mercedes-Benz standards of quality and robustness.

The Mercedes-Benz Sprinter remains one of the most popular and flexible vans available, with options and applications that extend from school transport to logistics vehicles for almost every business sector.

With investment in transportation for children being prioritised by educational institutions, outsourcing to third-party suppliers who often look for cheaper transport options rather than optimum safety is decreasing. Consequently, it is expanding its presence in the school transport sector which its vehicles, like the Sprinter, which is particularly relevant – given their exceptional levels of performance, reliability and unparalleled standards of safety.

Looking ahead, Mercedes-Benz Vans MENA is confident of its success across the region’s markets thanks to its ability to adapt technologies and features to the demanding requirements of the Middle East, while maintaining the Mercedes-Benz standards of quality and robustness. It is focusing on continuing its positive sales momentum in the region and aiming to reach more customers than ever in 2018 while maintaining volume growth in all segments.

2018 will also see a number of exciting introductions to its Middle East and North Africa line-up. Mercedes-Benz Vans MENA is currently finalising the launch strategy of its newest model, the Mercedes-Benz X-Class for the North Africa region as well as

ThOMas GreIpel General Manager, Mercedes Benz Vans MENA.

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a possible entry into the UAE. This premium double cabin mid-size pick-up offers strength, functionality, off-road capability; and a new level of luxurious comfort that makes it the first of its kind in the segment. In addition, it is expanding its current offering in the diesel segment and will introduce a new generation of its popular Sprinter van.

On a global level, Mercedes-Benz Vans vehicle development is continuing on a path towards a future of sustainable and environmentally friendly transport solutions. It has made good progress with its electric van platform and is predicting significant sales projections for the eVito – a model which it is currently considering introducing to the region.

cOnTacT Mercedes-Benz Vans Mena Daimler Commercial Vehicles MENA FZE PO Box 17880, Jebel Ali Dubai, United Arab Emirates www.vans.mercedesbenzme.com

MIX TELEMATICS

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MIX TELEMATICS

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On ThE TECh TrACk MiX Telematics provides solutions for logging, managing and analysing data to increase safety and efficiency in fleet management.

MIX TELEMATICS A global leader in the vehicle tracking and fleet management industry, MiX Telematics began operations in South Africa in 1995. Using advanced GSM-based tracking technology to provide vehicle recovery and personal safety services, it soon became one of the leading vehicle tracking and stolen vehicle recovery service providers in South Africa.

The company set up its operations in the Middle East region in 2002 and has gained considerable traction in the region’s market. It currently runs a self sufficient operation in the region consisting of sales, service, support and other critical functions, which require over 50 full time staff. MiX Telematics boasts a strong network throughout the Middle East that delivers on-ground in-country sales, service and support.

“We pride ourselves in partnering with companies that can represent our

brand values in their respective countries,” said Brodie Von Berg, Sales & Marketing Director, MiX Telematics. “The real scope and scale of our services is the dealer channel network we have built in over 120 countries around the world.”

MiX Telematics’ customers in the region come from across a number of industries, including logistics, construction and oil and gas, with the most successful segment for the company being commercial vehicle operators seeking safety and performance improvements. Using the software-asa-service (SaaS) delivery model, MiX Telematics’ products and services are designed to aid customers in improving safety, efficiency, security and compliance.

“Every fleet operator is exposed to the risk of a motor vehicle crash, the risk of becoming uncompetitive due to above average operating costs, the risk of loss from security failures and process failures. We address the specific requirements of each customer and deliver

on our value proposition with best-in-class customer service,” stated Von Berg.

Among the products that MiX Telematics released late last year is MiX Journey Management - a comprehensive electronic journey risk management solution that integrates with a company’s fleet management platform. The solution is designed for fleet operators seeking an easy and automated way to keep their drivers, passengers and cargo safe and secure, while reducing business risk related to journeys.

“MiX Journey Management integrates fully with our Fleet Manager solution for managing driver and vehicle performance and safety through the use of IVMS technology. It replaces tedious paper-based journey management processes as well as the need for operators to develop their own in-house solutions,” said Von Berg.

The solution addresses journey risk exposure in a broad business sense: from the protection of drivers, passengers and cargo to business reputation around

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WIdE SCOPE MiX Telematics’ customers in the region come from across a number of industries, including logistics, construction and oil and gas.

service quality and compliance factors. The solution also takes into account the impact journeys may have on the environment and the surrounding community.

“Another product recently released is our MiX Insight Agility reporting system,” Von Berg explained. “We recognised that managing big data for our customers is a tedious task. Generating reports can be bittersweet. They are business-critical but sometimes frustrating to compile and tedious to set up. Creating layouts with trends and graphical information can also be time-consuming. MiX Telematics is taking reporting to the next level with MiX Insight Agility. The suite allows for dynamic data interaction in Microsoft Excel. Unlike static reports, users finally have the power to create and shape reports in the format they prefer.”

With the construction sector in the Middle East increasingly embracing big data and a digitised analytical approach, MiX Telematics has been able to return healthy growth figures in its regional business despite the slowdown in the Middle East market due to the oil price impacting new infrastructure projects.

“We have fared well in the region in the face of all challenges and are continuing to support our customers to increase efficiency and further reduce their fleet operating expenses. It is always a compliment to have long term customers who see us more as a fleet partner than a technology vendor,” Von Berg said.

Looking ahead, he expects continued

BrOdIE VOn BErg Sales & Marketing Director, MiX Telematics.

growth across all of the GCC countries as companies invest in telematics to ensure the safety of their drivers along with the goal of achieving better efficiencies in their fleet.

“We need to keep expanding our reach through our dealer channel partners into new territories to provide an even larger footprint for our customers regardless of the location of their operations.

“Being a truly global organisation, our customers can rely on us regardless of the location of their fleet. We need to ensure that the required support is close at hand,” he said.

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One of the company’s main goals in 2018 is to grow its dealer channel partner network and continue to innovate in its solution offerings to remain at the forefront of the industry. And innovative new product launches are expected to help keep the momentum going.

“We will continue to assess the macro and micro changes in the market and how these changes impact our customers.

The better we understand the challenges our customers are facing, the more opportunity we have to add value to their organisations,” Von Berg said.

COnTACT Mix Telematics Qasim Shah, Regional Marketing Manager Building 6EA, Office 610 Dubai Airport Free Zone PO Box 54678 Tel: +971 4 204 5650 Qasim.shah@mixtelematics.com www.mixtelematics.ae

SCANIA

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OUTSTANDING PERFORMANCE Scania’s vehicles can handle extreme conditions with ease offering fleets and contractors excellent total cost of ownership, uptime and fuel economy.

OZCAN BARMORO Managing Director, Scania Middle East.

SCANIA S cania has a long history in the region, having been in the Middle East since 1975 through its renowned local partners in the Gulf. Scania Middle East was established in Dubai’s Jebel Ali Free Zone in 2008; initially as a delivery centre for the region able to make pre-delivery inspections and operate warehousing within its 20,000sqm state-of-the-art industrial facility. By 2014, the operation expanded to become a Scania fully-owned business unit; providing comprehensive support including sales and marketing for its trucks, buses and engines, as well as training and after sales. Its well-regarded financial service, Scania Credit started operations in 2016 for the benefit of its growing markets and has already gathered valuable deals within Dubai and Qatar.

Among its major markets in the region are the UAE and Saudi Arabia and it also benefiting from a strong presence in Oman and Qatar which are contributing to a good share of its volumes. Scania Middle East provides comprehensive support to its partners and customers and offers robust vehicles precisely suited to their needs

ably supported by its top-class service.

Tractors, tippers and mixers from its construction trucks range are its highest selling models across the region. Scania trucks handle the toughest conditions with ease while securing an outstanding operating economy for customers.

Scania has continuously managed to increase truck sales in the Gulf despite challenges from the decline in oil prices and the subsequent economic effects in the markets. It has also strengthened its presence in the waste management truck segment by providing a range of vehicles for refuse collection and garbage disposal which varies in design and bodies to suit a number of different tasks.

Scania is able to suit a huge variety of customer requirements for side-loaders, frontloaders, rear-loaders, skip-loaders, hook-lifts, and much more. Scania’s construction trucks are all factory-fitted with Scania Opticruise.

The technology provides automated selection of gears according to the working level of the engine, ensuring higher levels of fuel saving.

Opticruise is additionally available for other transport applications in the region, such as

long-haulage, distribution, and many different special applications including fire and waste management trucks. Scania’s coaches are well established in the buses segment in the region while its popular Scania engines are gathering more attention and reputable sales within the region being proven a “We have seen a noticeable fall in demand for heavy trucks in most markets in the Gulf region last year. This is mainly driven by the downturn in the construction market and that the oil & gas segment is still being under pressure. We can however start to see signs of improvements, GDP development is very linked to heavy truck sales and we forecast that the heavy truck market in the Gulf slowly start to grow in the coming years,” says Ozcan Barmoro, managing director of Scania Middle East. “The Scania technicians are core in our service offering and their skills are equivalent to high customer satisfaction and 2018 will be a very exciting year for them.All technicians will put their practical and theoretical skills to the test during Scania Top Team competitions.

The two winning teams will continue to the regional final and hopefully also make it to the World Finals in Sweden in December 2018.”

CONTACT Laurice Mendoza-Ratinaud Marketing & Communications Coordinator Tel: +971 4 8143 743 Mob: +971 56 549 5608 Scania Middle East FZE South West Ring Road 1 Jebel Ali Free Zone, PO Box 262796, Dubai, UAE Tel: +971 4 814 3700 Fax: +971 4 814 3778 www.scania.com

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SPEED GULF

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SPEED GULF

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A RAPIDLY GROWING TRANSPORTATION PARTNER In just over a year, Speed Gulf General Transportation has established itself as a major materials hauling partner to companies in the UAE and Oman.

SPEED GULF T he family group of businesses headed by Sanjay Aggarwal and his sons Hitesh and Ishan was first established in 2006 and has been successfully investing in new ventures ever since. The crown jewel within the group remains its first venture, the Abu Dhabi-based Super Cement Manufacturing, but this has subsequently been joined by a series of other successful businesses including its ductile iron steel pipe plant, a lime manufacturing company, a school, a trading house and its entry into transportation in December 2016.

Despite starting barely over 12 months ago with just two employees and no experience in the industry, the transportation unit, Speed Gulf General Transportation, has managed to grow to a fleet of 60 units – all of which are running successfully. Leveraging the group’s experience of growing businesses, Speed Gulf has already established the UAE and Oman as major markets and it has recorded rapid growth in the transportation of cement, stone, clinker and raw slag ensuring they have become key earning segments. The team at Speed Gulf General Transportation

has continued to grow and today it employs 72 drivers (all with a minimum of five years of experience in the UAE) supported by a team of 14 skilled and highly-experienced personnel which oversee the operation, accounting, service and key coordination of the fleet.

Among the biggest advantages of Speed Gulf General Transportation are its service, the transparency it ensures for its clients and its 24/7 operations team which makes sure cargo is received on time. The company will also provide job-based solutions for customers and is always willing to create the infrastructure required to get the job done.

Speed Gulf General Transportation enables customers to track their set of trucks through a unique login ID. The software for the tracking and the training to operate the system is provided by the company and the software helps the customer to save time and plan their operations in an efficient manner. Should there be a breakdown of the unit from their designated fleet, Speed Gulf General Transportation makes sure that a replacement is provided within three hours.

According to Speed Gulf General Transportation’s commercial director Ishan

Aggarwal, the company’s goal for 2018 is to become one of the prominent transporters in the market: “As manufacturers we understand the value of a transparent and effective transporter. There are many transporters in the market aiming at high profit margins with no value to commitment. As a new company we have much to learn. At the same time, we strive to become a reliable transporter and have the will to reach our goals.”

To continue its rapid growth, Ishan says Speed Gulf General Transportation will need to continue to serve its major fields while entering other sectors of transportation or industry where its current units and services can be used.

“Our goal is to further focus on the food and waste management industries in the coming year,” he adds. “The target is simple – double the fleet size to double our reach in the market. We will expand only when we have strong contracts backing our fleets as we do not want to expand at an abnormal pace. Taking on more than they can handle has been a major downfall of many large companies in the transportation business.

We’re focussed on not being one of them.”

CONTACT Speed Gulf General Transportation L.L.C. PO Box 132595 Musaffah, Abu Dhabi, UAE Ishan Aggarwal, commercial director Mobile: +971 529861000 Tel: +971 25502458 Fax: + 971 25502203

UD TRUCKS

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UD TRUCKS

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SUppORTiNg CUSTOMERS AND bUSiNESSES UD’s customers are increasingly aware of TCO and want their business to be more efficient and profitable. In 2018, it is aiming to give its customers all the tools to succeed, not only when it comes to products but also its services.

UD TRUCKS U D Trucks has been present in the Middle East for more than 60 years. Initially managed directly from Japan, UD Trucks opened its Middle East regional office in Jebel Ali, Dubai, UAE in 2006. Since then, UD Trucks has cemented itself as a leader in the market.

UD is a well-established Japanese brand with a century of heritage. Owned by the Volvo Group, the second largest truck manufacturer in the world, it also benefits from Volvo Group’s proven technologies and processes. Both its heavy-duty range, Quester and its medium duty truck range, Croner have proven their worth in meeting the key needs of the typical truck user in Middle East following their resepective launches in 2016 and 2017.

Because it was specifically built with Middle East customers in mind, the all-new Quester range has proven a particularly strong seller. With the Quester, UD Trucks wanted to develop a multi-purpose truck that met the wide variety of needs specific to the region, including off and on-road use, construction, distribution and long-

haul transportation. The Quester range was a major step forward for the company and combines the best of European touch and Japanese quality. The Quester model focuses on features that make businesses grow. These include fuel economy, payload, robustness and a wide range of applications and variants with high maintainability to extend the uptime of the truck and provide a higher ROI for customers.

Fuel economy is delivered by leveraging high technology in core components like modern high torque engines and complete driveline, aerodynamic design and the UD fuel coaching system all serve fuel efficiency. Robustness is delivered through a very robust chassis that offers many variants for different applications including hub reduction axles, 8x4 variants.

UD Trucks recently introduced its new HD 6X4 40 T and 8X4 rigid which will enable the company to compete fully in the heavyduty construction segment and it has great ambitions with this product in the region.

UD Trucks is also expecting high demand for the medium-duty Croner which, like the Quester, was designed

with Middle East customer demands and business needs in mind. The Croner is a reliable and versatile truck range built with robust and quality components to deliver extra productivity and superior uptime.

In terms of aftersales, a number of servicing packages are available to customers. Through its training programmes it provides service technicians that ensure customers can receive the correct level of preventive maintenance and the latest technical specifications.

Authorised UD workshops and mobile workshops also have access to the most upto-date UD tools, diagnostic equipment and UD Genuine Parts. These elements reduce un-planned stops, increase vehicle uptime and protect our customers’ investment.

UD Truck sales saw improvement in all the major GCC markets last year and in 2018 it is focussing on a newly introduced Quester 40T model for the construction sector in the region. It is also enhancing the service side of its operation and will focus on competence development by delivering tailor made training programmes for customer drivers.

CONTACT UD Trucks, Middle East, East and North Africa Majda Rochdi Marketing and Communications Director S-10122 Jafza South PO Box 261857 Dubai United Arab Emirates E-mail: majda.rochdi@volvo.com Facebook: UDTrucksMEENA Instagram: udtrucksmeena www.udtrucks.com

VOLVO TRUCKS

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VOLVO TRUCKS

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ADVANCED TRUCK TECHNOLOGY The range of Volvo Trucks includes the FMX, FH and FM and is designed to provide power and productivity.

The trucks feature ground-breaking Volvo technology such as dynamic steering, which delivers exceptional handling in all operating conditions, and the I-Shift transmission which constantly monitors factors like road grade, speed, weight, and engine load to help keep the truck in the most fuel-efficient gear possible.

VOLVO TRUCKS V

olvo Trucks arrived in the Middle East in the 1960s and the Volvo Group Middle East regional offices were opened on the 20 March, 2006 in Jebel Ali, Dubai, UAE. The offices include a regional parts distribution centre and a regional competence development centre to train dealers in optimal machine usage and productivity through the use of Volvo’s Dynafleet system, site simulations and Volvo simulators and other tools.

Volvo Trucks has cemented its position in the Middle East’s construction and long haulage industry through consistently and continuously driving progress and developing enhanced solutions that cater to both industry professionals and drivers. It currently employs 60 members of staff across the region.

The transport solutions offered by Volvo Trucks Middle East include a mix of pioneering the latest product technology whilst enhancing customer’s productivity, allowing them to increase uptime and optimise service and maintenance for the duty cycle. It has become a pioneer

within the trucking industry by producing enhanced solutions which benefit both drivers and fleet managers.

Firstly, its range of Volvo Trucks - the FMX, FH and FM – is highly advanced, offering a whole raft of innovative features to its clients. These include the ground-breaking Volvo dynamic steering, which delivers exceptional handling in all operating conditions. Secondly, its I-Shift’s intelligent electronics constantly monitor factors like road grade, speed, weight, and engine load to help keep the truck in the most fuel-efficient gear possible. This technology allows drivers the safest, most efficient, informed and comfortable driving experience possible. Finally, its Dynafleet system can reduce wear and tear whilst increasing safety, and maintaining profitability and fuel efficiency which is essential for a successful business.

Volvo Trucks provides customers with a number of service contracts (blue, silver and gold); the benefits vary from scheduled maintenance by certified Volvo technicians to 100% uptime guaranteed.

The Volvo service contracts enable customers to keep on the road, reduce downtime and thus total cost of ownership, while improving operational control and boosting customers bottom line. In 2015, it also launched its comprehensive driver development programme to further educate professional truck drivers in the Middle East. The programme, which complies with EU directive results in safer drivers, lower fuel costs and a reduction in environmental impact for businesses.

The UAE, Saudi Arabia, Egypt, Oman and Iran are amongst key countries for Volvo Trucks in the Middle East. These countries are projected to be the strong construction markets in the Middle East in 2018 and beyond. With major construction projects such as Dubai EXPO 2020 taking place in the region, there will be a huge demand for its construction and long-haul vehicles moving forward.

Both its Long-Haul range (Volvo FH) and Construction range (Volvo FMX) are the most lucrative segments in the region. It is considered leaders in the heavy haulage segment

where the Volvo FH accounts for approximately 70% of its sales.

Having made an important contribution to development in the region, Volvo Trucks key benchmarks to date include the opening of a new CKD plant (AVI Arabian Vehicles & Trucks Industry Co. Ltd) in King Abdullah Economic City, Saudi Arabia in 2015. The plant is a joint venture between Zahid Tractor and Volvo Group with an assembling capacity of 4,000 Trucks in one shift and 7,000 trucks in two shifts.

Secondly, its new I-Shift gearbox with crawler gears launched in 2016 and the updated automatic transmission makes it possible to add up to two new crawler gears. This means, among other things, that the truck can move off from standstill and transport a gross combination weight (GVW) of up to 325t. Offering an entirely new scope for trucks with automated transmission, I-Shift with crawler gears makes it possible to start from a standstill in extreme situations, meaning the driver can haul a heavy load without worrying about getting into situations that may lead to costly standstills. Combining crawler

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MIDDLE EAST

2018 edition