CMME January 2025

ISSUE 152 2025 FEBRUARY JANUARY-

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CONTENTS JANUARYFEBRUARY 2025 08_NEWS The major news stories and company moves this month.

14_RANGE REVIEW: HYUNDAI CMME talks to Al Shirawi Machinery about Hyundai’s evolving excavator offering.

18_MEET EXPERTISE CMME is in Saudi Arabia to meet one of the Kingdom’s fastestgrowing rental outfits.

14

24_AL MARWAN OPEN DAY

12

Al Marwan unveils its growing list of brands.

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ELEASES ction mac 36 _ NEW R s from the world of constru release The latest LS PACT TOO ent.

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EDITORIAL JANUARY-FEBRUARY 2025

GROUP MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5471 DIRECTOR OF FINANCE & BUSINESS OPERATIONS SHIYAS KAREEM shiyas.kareem@cpitrademedia.com +971 4 375 5474 PUBLISHING DIRECTOR ANDY PITOIS andy.pitois@cpitrademedia.com +971 4 375 5473 EDITORIAL HEAD OF CONTENT STEPHEN WHITE stephen.white@cpitrademedia.com +971 58 584 5818

TRUMP’S BACK: WE NEED TO HAVE A PLAN ‘T’ Elon Musk might be getting giddy but what does Donald Trump reclaiming the presidency in 2025 mean for the global construction machinery industry?

His previous stint at the Oval Office was characterised by an “America First” agenda, marked by aggressive tariffs and a focus on domestic manufacturing. Already we are seeing a reprise of these policies, and there will be opportunities and challenges for the sector if it can find the right plan ‘T’.

In his first term, high tariffs on imported raw materials initially benefited US-based producers by encouraging domestic sourcing but also raised production costs across the board. For international machinery manufacturers, particularly those based in Europe and Asia, the tariffs created significant barriers to entering the lucrative US market.

And here we are again entering another period of uncertainty for global supply chains.

Trump v1,0 meant higher material costs which in turn led to increased machinery prices globally, with the Middle East being no exception. As a region heavily reliant on imported vehicles and machinery, particularly from Europe and Asia, Middle Eastern contractors and rental companies faced higher procurement costs during Trump’s first presidency. A similar scenario could be unfolding again, with local companies potentially seeking alternative suppliers or delaying fleet investment to manage budgets. This could hinder ongoing infrastructure growth in countries like Saudi Arabia and the UAE, which are currently in the midst of ambitious development plans.

On the flip side, Trump’s $1tn infrastructure investment plan could offer a silver lining. Rebuilding and modernising US infrastructure (or Greenland’s?!) could drive

demand domestically, as well as potentially offset some of the global price hikes. Then again, a private sector spooked by disruption in global markets won’t be willing to pay for it all, as Trump has promised.

Publicly the US President claimed he wanted to slap high tariffs on Chinese imports even before he took office. At the time, insiders suggested he would prefer to cut a deal, and that could still be how this high stakes game plays out. You don’t have need Whatsapp or WeChat to get the message that the tariffs to hurt leaders from Bogota to Berlin are meant to tempt the leadership in Beijing to strike a bargain. The 10% tariffs touted for Chinese exports seems comparitively generous, even. In any case, the entire trade and pricing of capital assets like equipment and vehicles will be affected, even here. And regionally, we should be cautious about the rise in oil prices the tariffs are likely to generate in the shortterm. Protectionist policies increase global prices, challenge supply chains, and slow long-term growth — particularly in regions like the Middle East that depend on imports.

It would be common sense to brace for both volatility and opportunity: strengthen partnerships and finance plans, as well as diversify supply chains – the diet coke red button isn’t even fully re-installed into the Oval Office yet.

ASSOCIATE EDITOR PRIYANKA RAINA priyanka.raina@cpitrademedia.com ADVERTISING SALES MANAGER BRIAN FERNANDES brian.fernandes@cpitrademedia.com +971 4 375 5479 STUDIO ART DIRECTOR SIMON COBON simon.cobon@cpitrademedia.com DESIGNER PERCIVAL MANALAYSAY percival.manalaysay@cpitrademedia.com MARKETING MARKETING & EVENTS EXECUTIVE LAKSHMY MANOJ lakshmy.manoj@cpitrademedia.com SOCIAL MEDIA EXECUTIVE FRANZIL DIAS franzil.dias@cpitrademedia.com CIRCULATION & PRODUCTION DIRECTOR OF MARKETING & MEDIA OPERATIONS PHINSON MATHEW GEORGE phinson.george@cpitrademedia.com PRODUCTION & IT SPECIALIST JARRIS PEDROSO jarris.pedroso@cpitrademedia.com DIGITAL SENIOR DIGITAL MANAGER ABDUL BAEIS abdul.baeis@cpitrademedia.com WEB DEVELOPER UMAIR KHAN umair.khan@cpitrademedia.com FOUNDER DOMINIC DE SOUSA (1959-2015) PUBLISHED BY

The publisher of this magazine has made every effort to ensure the content is accurate on the date of publication. The opinions and views expressed in the articles do not necessarily reflect the publisher and editor. The published material, adverts, editorials and all other content are published in good faith. No part of this publication or any part of the contents thereof may be reproduced, stored or transmitted in any form without the permission of the publisher in writing. Publication licensed by Dubai Development Authority to CPI Trade Publishing FZ LLC. Printed by Masar Printing Press.

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CPI Trade Media. PO Box 13700, Dubai, UAE. +971 4 375 5470 cpitrademedia.com © Copyright 2025. All rights reserved.

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THE BEAST IS BACK!

READY TO CONQUER EVERY LOAD

PERFORMANCE 16 ton lifting capacity Faster travel & lifting speeds Maximum gradeability

DURABILITY & SAFETY Advanced Operator Presence Sensing System (OPSS) Top-In-Class cooling system Durable drive axle & wet disc brakes

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CRANES

GP MAT EXPANDS FLEET WITH RAIMONDI CRANES

JECTS, O R P W E N OFFICES, W E N , S E HIN AROUND K O NEW MAC O L E IVES – W T A MONTH I T S I I N H I T W E NE W WHAT’S N T A N O I G THE RE FALCON MOTORS SET TO GET XCMG FLYING IN THE UAE Falcon Motors LLC, a trusted leader in the UAE heavy equipment industry, has been appointed as the exclusive authorised dealer for Xuzhou Construction Machinery Group (XCMG) products in the United

Rapid Access ME fleet expands with Dingli deal

Arab Emirates.

Rapid Access, the Middle East’s leading powered access rental company, has announced the addition of a new fleet of advanced machines from Dingli. This strategic investment reflects the company’s ongoing commitment to meeting the growing demands of the region’s dynamic markets and solidifying its leadership across the six countries it serves.

The newly expanded fleet includes a versatile range of state-of-the-art booms and scissor lifts designed to cater to a variety of applications across multiple sectors. This move underscores Rapid Access’s dedication to offering cutting-edge solutions that prioritize safety, efficiency, and optimal performance, supported by its market-leading service infrastructure.

Gareth Conley, Regional Director of Rapid Access, emphasized the significance of this development: “This investment aligns perfectly with our strategy to support the burgeoning needs of our loyal customers across

a significant

all sectors in the Middle East. This is only the first phase of investments that we’re strategically planning for 2025.”

Peter Ellis, General Manager of Dingli, echoed this sentiment, highlighting the strength of the partnership: “We’re thrilled to strengthen our relationship with Rapid Access through this new equipment delivery.

Their market expertise, expansive network, and dedication to quality make them an ideal partner for showcasing our advanced access solutions in the Middle East.”

With over two decades of industry experience, Rapid Access continues to lead the powered access rental sector in the region. This fleet expansion represents another milestone in its growth journey, enabling the company to better serve its clients and adapt to the region’s evolving needs.

The investment solidifies its position as the go-to provider of powered access solutions in the region, setting the stage for further growth and success in 2025.

This prestigious partnership, formalised on October 23, 2024, represents step forward for Falcon Motors and highlights its ongoing commitment to providing cuttingedge solutions to the region’s industrial sectors.

The partnership will be officially unveiled at the Big 5 Global Exhibition, taking place from November 26–29, 2024, at the Dubai World Trade Centre.

GP Mat International, Raimondi’s official agent in France, has taken delivery of its first two Raimondi T147 flat-top tower cranes. This addition marks a strategic step in GP Mat’s ongoing efforts to modernize its rental fleet and meet market demands for versatile and high-performance equipment.

“We’re thrilled to introduce the Raimondi T147 to our product lineup, further strengthening our offerings to the French market,” said Frank Torchard, President of GP Mat International. Torchard highlighted that the company’s rental fleet now exceeds 200 Raimondi cranes, including the recent addition of three T187 flat-top tower cranes.

The newly acquired T147 cranes, known for their operational flexibility, lifting capacity, and user-friendly design, are already deployed in Monteux, France. They’re supporting the construction of a new residential project, Les Jardins Harmonia, alongside a Raimondi MRT159 topless tower crane, which is currently working at a height of 33 meters with a jib length of 44 meters.

The T147-8t cranes are erected at a height of 24 meters, with jib lengths of 40 meters and a tip load of 4.35 tons. Powered by a 37kW hoisting gear, each crane can lift at a maximum speed of 105 meters per minute, with a drum capacity of 620 meters. Both cranes are equipped with the advanced Lumina cabin and feature Raimondi’s innovative ConCore control system, enhancing jobsite performance, commissioning efficiency, and safety.

FOR THOSE WHO LIKE TO GET THINGS DONE. more capacity more performance more dynamism more availability

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10

NEWS ROUND-UP JANUARY-FEBRUARY 2025

CRANES

NFT EXPANDS INTO HONG KONG AS NEW POTAIN DEALER

MYCRANE launches global lifting equipment marketplace

MYCRANE, the world’s first online platform for crane rental, has unveiled a groundbreaking new service: the MYCRANE Marketplace. Officially launched at Bauma China 2024, the Marketplace provides a global platform for the sale and purchase of lifting equipment.

Building on the success of its established crane rental platform — boasting over 1,500 registered companies offering more than

12,000 cranes — MYCRANE now enables users to buy and sell new and used lifting equipment on a global scale. The Marketplace offers a cost-effective, streamlined alternative to traditional equipment sales, with no subscription fees and competitive rates payable only upon the successful conclusion of a sale.

The MYCRANE Marketplace features a wide range of lifting equipment, including mobile

2024 WAS AEAR Y LANDMARKSTRUCTURE FRA FOR UAE INgnificantly advanced its

series as si unching a The UAE h ng 2024, la ri u d r t the o ee ct m ure se igned to infrastruct e been des av h ting o at m th ro s ject ives and p of vital pro wth object pital, ro ca g E ic A U m o e on stries. In th u nation’s ec d in ced s u o ri tre announ t across va ucture Cen tr as developmen e fr th In d ss s an jects acro abi Project l of 144 pro va E ro the Abu Dh A p U f ap o itiatives ve Council’s tee of the In it the Executi re m u m ct o u C tr ce infras e Executive res to enhan emirate. Th su er at ea w m d se d increa as approve e change an President h ith with climat e p odwaters w co o fl to resilience water and in ra e g h in T ct y. colle capacit reserves by of storage illion cu/m m t h 19 months g ei in r h ove pleted wit m co e b ill nstruction projects w clude the co in so al ill and w talling er canals, to of nine wat . m 9k ely approximat

cranes, crawler cranes, tower cranes, specialty cranes, and aerial work platforms, catering to diverse industry needs.

“Just as we’ve made crane rental easy and accessible for all, we now want to democratize the equipment sales process by supporting fast, global trading and providing access to a wide range of keenly-priced equipment,” said Andrei Geikalo, MYCRANE founder and CEO. Geikalo emphasised the platform’s potential to empower individuals and small and medium-sized enterprises (SMEs): “The MYCRANE Marketplace is particularly valuable to individuals and SMEs, who will benefit from the ability to source the right equipment at the right price—wherever they are in the world. The goal is to streamline the buying process, increase transparency and choice, and create a robust trading platform for the benefit of the entire industry.”

NFT Hong Kong is the new official dealer for Potain cranes in the market. It joins the NFT Group Asia company which includes NFT Taiwan and other subsidiary businesses.

“Hong Kong is a lively and vibrant market, but also highly competitive, so it’s important for Potain to have strong representation in the territory to maintain its industry-leading position,” said Jean-Francois Amet, sales director at Manitowoc. “We are delighted to have our trusted partners at NFT offering sales, rental, and customer service to customers across Hong Kong. We’ve already seen a very positive reaction from the market, and we believe both Potain and NFT will benefit greatly from this new partnership.”

NFT Hong Kong has a rental fleet of 40 Potain tower cranes, in addition to offering sales to contractors and other rental companies.

11

Al Shirawi Enterprises delivers CASE 570V backhoe loaders to Abu Dhabi Partner Al Shirawi Enterprises has confirmed the successful delivery of several units of the CASE 570V Backhoe Loader to a “valued partner” in Abu Dhabi. This deal is said to highlight the company’s dedication to providing highperformance equipment designed to tackle the toughest tasks with unmatched efficiency.

The CASE 570V Backhoe Loader is engineered to deliver exceptional performance in challenging conditions, underlining Al Shirawi Enterprises’ commitment to innovation and

excellence in the heavy machinery sector. The partnership reflects a shared vision for delivering quality solutions to meet demanding

MOBILE CRANES

TURKISH PRECAST SPECIALIST SELECTS VERSATILE GROVE GMK5120L

Leading Turkish precast

even easier. Another customization

construction company KAMBETON

was the inclusion of modifications,

has strengthened its fleet

including additional hydraulic

with the addition of a Grove

coolers, to ensure the crane

GMK5120L all-terrain crane,

delivers top-notch performance

supplied by long-standing local

even in the middle of Turkey’s

Manitowoc dealer KARUN.

oppressively hot summers.

KAMBETON owns an all-

“We have relied on Grove

Grove fleet of mobile cranes

cranes for over two decades,

having purchased its first back

and we love their performance

in 1997 – a Grove GMK4070

and reliability. The GMK5120L

which is still in use today. This

is a valuable addition to our

latest addition will support

fleet, offering versatility in tight

various projects across Turkey,

spaces and strength for large,

particularly construction projects

prefabricated elements. Given

using precast concrete sections.

our extensive experience with

The crane was ordered without a

Grove cranes, we are confident the

jib or auxiliary hoist, to ensure it has

GMK5120L will serve our needs

the most compact configuration

for many years,” said Rıza Penahi,

to make negotiating tight spaces

general manager of KAMBETON.

project requirements in the region.

“We are proud to collaborate with our esteemed partners and deliver machines that stand out

for their durability and reliability,” the company stated. “This achievement is a testament to our team’s hard work and the trust our partners place in us.”

In addition to delivering state-of-the-art machinery, Al Shirawi Enterprises emphasises comprehensive after-sales support. The company ensures the availability of genuine spare parts and expert maintenance services, backed by a dedicated service team focused on maximizing the performance and longevity of every unit.

HELI expands in the MEA with new launches HELI, China’s forklift manufacturer and material handling industry, unveiled three new forklift models at the opening of its UAE distributor Hala’s state-of-theart showroom and workshop in Dubai Industrial City.

This launch marks another significant step in HELI’s ongoing expansion in the Middle East and Africa (MEA) region. With continued investment in new product launches and strategic partnerships, HELI aims to achieve its goal of becoming the leading forklift brand across the region.

The new HELI G Series 2.0-ton lithium battery forklift, engineered for the beverage industry, was introduced at the event. Building on reliability and advanced technology of HELI’s G Series, this model incorporates several innovative features tailored to the unique demands of beverage logistics.

These include a flexible adjustable cab height for enhanced operator visibility and safety, an intelligent steering system that prevents sharp turns for smoother operations, and an active safety protection system that decelerates or brakes when personnel approach danger zones, reducing workplace risks.

Designed with beverage industry needs in mind, it includes features like single/double pallet forks and a 360-degree vision optimization system for better maneuverability.

The G3 Series forklifts, available offer key shared advantages that enhance efficiency, safety, and performance.

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KIT SPOTTING JANUARY-FEBRUARY 2025

PTC-35: MAMMOET EXTENDS NUCLEAR PLANT’S OPERATION LIFE

M

ammoet is playing a pivotal role in the life-extension of Bruce Power, one of the world’s largest nuclear power plants, located in Ontario, Canada. The initiative, part of the Major Component Replacement (MCR) projects, aims to secure the plant’s operation until 2064.

The MCR projects, which began in January 2020, focus on replacing major components in six reactor units (Units 3-8) across Bruce Power’s two stations, Bruce A and Bruce B. Together, these stations provide over 30% of Ontario’s power and produce vital cancer-fighting medical isotopes.

As part of a broader LifeExtension program launched in 2016, the MCR projects are Ontario’s largest private sector clean-energy initiative, contributing to Canada’s climate goals by ensuring a sustainable and reliable energy supply.

Mammoet is collaborating with the Steam Generator Replacement Team (SGRT), a consortium that includes Aecon, United Engineers & Constructors, and Framatome.

Mammoet’s role involves the removal and installation of 90-tonne steam generators, a critical component of the refurbishment. The company is

using its PTC-35 ring crane—one of the world’s highest-capacity landbased cranes—for this work, which includes lifting and temporarily storing 300-tonne steam drums to access the generators.

Additionally, Mammoet’s specialist equipment is supporting on-site movements of heat exchangers, electrical equipment, and transformers. Following the successful refurbishment of Unit 6 at Bruce B, work is now underway on Unit 3 at Bruce A, with Unit 4 to commence in February.

Kyle Hannah, Account Manager at Mammoet, expressed his pride in supporting the project: “We are delighted to be contributing to this important refurbishment project for Bruce Power, and to build on a relationship stretching back to the early nineties. As the world’s largest engineered heavy lifting and transport company, we are wellplaced to ensure that one of the world’s largest nuclear extension programs proceeds smoothly, and – most importantly – safely.”

Hannah highlighted the PTC35 ring crane’s unique capabilities, adding: “With its huge outreach, the PTC-35 is the ideal tool to reach deep into existing facilities such as this, allowing all installations to take place without relocating lifting equipment and affecting the project schedule.”

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14

INTERVIEW JANUARY-FEBRUARY 2025

MEETING DEMANDS

FREDRICK VICTOR, DEPUTY DIRECTOR OF AL SHIRAWI MACHINERY, SHARES INSIGHTS ON DRIVING UAE’S GROWTH WITH HYUNDAI EXCAVATORS

T

he construction landscape in the UAE is evolving rapidly, driven by extensive investments in infrastructure and urban expansion.

To gain insights into the current trends and challenges, we spoke with Fredrick Victor, Deputy Director of Al Shirawi Machinery, who shares insights on how it is driving growth in the UAE with Hyundai excavators.

“The demand for excavators in the UAE is at an all-time high, driven by unprecedented infrastructure growth. Major projects such as road and bridge developments, the Blue Line Metro expansion, the transformation of Palm Jebel Ali, Dubai’s new airport, and large-scale urban expansion in Dubai and Abu Dhabi continue to fuel this demand,” says Fredrick Victor. “Heavy-duty excavators like the Hyundai HX800L, with its robust design and highperformance engine, cater to these large-scale developments, while models like the R430LC-9 & HX220HD meet the needs of urban construction.”

Several key trends are shaping the demand for excavators in the UAE. Sustainability initiatives are at the forefront, with contractors increasingly preferring fuel-efficient and low-emission excavators. The HX800L, for instance, features a Smart Power Control system that optimizes fuel efficiency.

“Al Shirawi Machinery champions eco-friendly practices by promoting various models equipped with highly efficient engines to reduce emissions, and the R430LC-9, which includes Hyundai’s CAPO system for efficient energy use. “Additionally, Al Shirawi Machinery executes continuous training for operators on sustainable operation techniques, ensuring minimal environmental impact.

“Technology integration is another significant trend, with advanced systems like Hyundai’s HiMATE remote management gaining popularity for

real-time monitoring and diagnostics,” explains Victor. “Moreover, the adaptability of machines like the R430LC-9 and HX300 – Long Reach to diverse applications, including marine works and heavy excavation tasks, is driving demand.”

According to Fredrick, Hyundai’s commitment to innovation, reliability, and customer-centric solutions makes it an ideal partner for Al Shirawi Machinery, which maintains a dedicated sales and after-sales team specifically for the range in the UAE. “This brand almost completes our product offering to meet different needs of our customers and offers a one stop shop experience dealing with us,” he says. “Their range of excavators, from ultra heavy- duty models like the HX800L to versatile compact models like the R180W Wheeled excavator, ensures that Al Shirawi Machinery can meet the diverse demands of UAE contractors.”

The growing interest in telematics and automation is evidently becoming more important in the market.

He adds: “With features like Hi-MATE and the 8-inch touchscreen in the HX800L and R430 LC being highly sought after. These features enhance efficiency, reduce downtime, and provide operational insights, helping contractors stay ahead in a competitive market.”

Fredrick Victor acknowledges the challenges posed by rising costs, supply chain disruptions, and stringent regulations, and Al Shirawi Machinery mitigates these by maintaining a robust inventory, offering advanced Hyundai models that meet environmental standards, and providing exceptional dedicated after-sales support for the brand, “helping contractors stay ahead in a competitive market.” The HX800L leads the way, he adds.

“The HX800L stands out in Al Shirawi Machinery’s lineup for its robust undercarriage, intelligent hydraulic system, and exceptional fuel efficiency through its ECO Power system,” says Fredrick. “Designed for the most demanding applications, it ensures high productivity with low operational costs.”

15 Heavy-duty excavators like the Hyundai HX800L cater to large-scale developments, while models like the R430LC-9 & HX 220 HD meet the needs of urban construction.

“Al Shirawi Machinery has built an excellent reputation in the UAE region for the past several decades and this has assisted us to come back quickly with a strong presence again with the HYUNDAI brand”

16

INTERVIEW JANUARY-FEBRUARY 2025

Customer feedback has been instrumental in shaping Hyundai Excavators’ return to the market. The HX800L’s ergonomic design, ultra-heavy-duty boom and arm, spacious cab, improved visibility, and advanced filtration systems have all been influenced by customer input.

“Customers had shown immense confidence and trust in Hyundai Excavators with several orders making a statement HD Hyundai is back stronger than ever with this new collaboration with Al Shirawi Machinery.

Customer feedback has influenced the HX800L’s ergonomic design, Ultra HeavyDuty Boom and Arm including a spacious, low-vibration cab, improved visibility, and advanced filtration systems to enhance durability and operator comfort.”

The HX800L particularly excels in quarrying, infrastructure development, and energy projects. Its heavy-duty build and large bucket capacity make it ideal for highoutput tasks: “The Smart Power Control system and automatic engine shut-off significantly reduce fuel consumption and emissions, supporting the UAE’s green construction goals. The HX800L plays a crucial role in Al Shirawi Machinery’s portfolio, providing exceptional performance for demanding applications in the UAE’s construction, infrastructure, and mining sectors.

“As a flagship model, it is ideally suited for mega-projects, setting a benchmark for heavy-duty performance. Complementing Al

Al Shirawi Machinery has a dedicated sales and after-sales team specifically for the Hyundai Range of Equipments in UAE.

Shirawi Machinery’s diverse range of Hyundai excavators, the HX800L aligns with the UAE’s sustainability goals and reinforces Al Shirawi’s position as a leading provider of construction solutions in the UAE market.” Al Shirawi Machinery’s new portfolio includes wheeled models like the R180W, R210W mid-sized options like the HX220HD, and heavy-duty excavators like the R430 LC and HX800L .

(HX 300SG with the Long Reach Boom option as a factory fitted option) ensure Al Shirawi Machinery is able to offer solutions for every construction need.

“To keep the lineup competitive, the focus is on delivering machines that combine high performance, reliability, and fuel efficiency

“The focus is on offering machines that combine high performance, reliability, and fuel efficiency with competitive pricing and maintenance contracts”

with competitive pricing and maintenance contracts,” says Victor. “This is achieved through powerful engines, advanced technologies like intelligent hydraulics and auto-boost functions, durable components, smart power control systems, and strong after-sales support, ensuring long-term value and low total cost of ownership.”

The line-up is complemented with comprehensive support, including regular maintenance, spare parts availability, and operator training, ensuring customer satisfaction and equipment longevity.

“Al Shirawi Machinery Equipment Division has built an excellent reputation in the UAE region for the past several decades and this has aided us in reestablishing the Hyundai brand with a strong presence under this banner,” Fredrick tells CMME proudly.

In addition, our team spirit is the backbone of our success. The camaraderie, mutual support, and shared goals have forged a bond that goes beyond professional relationships.

We work cohesively, tackle challenges headon, and celebrate victories as one united front. This sense of unity and teamwork has not only made our work environment enjoyable but has also driven us to achieve remarkable milestones together.

Lessons have also been learned from recent disruption in the market and Al Shirawi Machinery leverages Hyundai’s global network and maintains strategic inventory levels to ensure timely equipment delivery and parts availability in the UAE market: “This is also supported directly by HD Hyundai’s huge parts distribution center in UAE and catering to entire Middle East with parts inventory for immediate delivery,” he explains. “This proactive approach, coupled with a focus on Hyundai’s cuttingedge technology, positions Al Shirawi Machinery as a reliable partner for the UAE’s evolving construction landscape.”

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18

FEATURE JANUARY-FEBRUARY 2025

eXpertise has invested more than SAR 700 million into expanding its fleet, and additional investments are planned for 2025.

“We’re contributing to projects that will leave a lasting legacy for the Kingdom and its people”

19

DRIVING AMBITION

EXPERTISE IS READY TO PLAY ITS PART IN SAUDI ARABIA’S CONSTRUCTION REVOLUTION

S

tephen White, Head of Content at CMME, hosted an engaging session at the HEAT Show with eXpertise, one of Saudi Arabia’s fastest-growing heavy equipment rental companies. The discussion highlighted eXpertise’s growth, its partnership with XCMG, and its role in supporting Saudi Vision 2030, while also addressing the company’s strategies for navigating the challenges of Saudi Arabia’s rapidly evolving construction landscape.

During the event, eXpertise and XCMG announced a landmark deal for 120 cranes, further underscoring the strength of their collaboration and the Kingdom’s surging demand for construction equipment.

Fares Alshammari, Chairman of eXpertise, opened the session by discussing the company’s alignment with Saudi Vision 2030. He emphasised that Vision 2030 is not only about building physical infrastructure but also about creating opportunities for local talent and empowering the next generation.

Alshammari detailed eXpertise’s investments in workforce development, including sending more than 800 Saudi trainees abroad to complete technical diploma programmes in equipment operation, maintenance, and logistics.

These graduates return equipped with international skills, enabling eXpertise

to build a workforce that is both skilled and aligned with global standards. This approach not only supports Saudi Arabia’s infrastructure ambitions but also ensures that local talent is at the heart of these transformative projects.

Mohammed Ashif, President & CEO of eXpertise, elaborated on the company’s operations and its expansive footprint across the Kingdom. With a fleet of over 5,000 heavy and mobile equipment units, eXpertise has quickly established itself as a critical player in Saudi Arabia’s infrastructure boom.

“Wherever there’s a major project in Saudi Arabia, eXpertise is there,” Ashif said, underscoring the company’s presence in oil and gas, petrochemicals, and infrastructure sectors. Over the past few years, eXpertise has invested more than SAR 700 million into expanding its fleet, and additional investments are planned for 2025. Ashif explained that the company’s growth strategy is built on not just scaling operations but also remaining agile and innovative in a competitive and fastchanging market.

A key element of eXpertise’s success to date is its longstanding partnership with XCMG, a leading Chinese construction equipment manufacturer. During the HEAT Show, the two companies celebrated their collaboration with the signing of a deal for 120 cranes, solidifying their shared commitment to supporting Saudi Arabia’s giga-projects. The agreement was signed on stage by K.S. Sheik, Chief

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FEATURE JANUARY-FEBRUARY 2025

Operating Officer of eXpertise, and Kang Jian, General Manager of XCMG’s MENA Region. Sheik noted that the addition of these cranes to eXpertise’s fleet comes at a crucial time when Saudi Arabia is witnessing unprecedented demand for heavy equipment. “This deal is a testament to the strength of our partnership and our shared vision for meeting the Kingdom’s growing needs,” Sheik said.

Mohammed Ayaz, General Manager of Heavy Equipment Rental at eXpertise, highlighted how the partnership with XCMG has enabled the company to

As Saudi Arabia embraces sustainability as part of Vision 2030, eXpertise is aligning its operations with the Kingdom’s environmental goals.

address challenges unique to Saudi Arabia’s construction landscape. Ayaz explained that the relationship goes beyond transactions, involving close collaboration to customise equipment for specific project requirements.

For instance, XCMG worked with eXpertise to design specialised excavators for scrap handling, which are tailored to meet the needs of large-scale infrastructure projects. Ayaz emphasised that these customised solutions have not only improved efficiency but also reduced manpower requirements, making them

“Sustainability is an integral part of how we operate”

invaluable for modern construction sites.

In addition to its focus on innovation, eXpertise has integrated advanced technologies into its operations to ensure efficiency and reliability. Sheik elaborated on the company’s use of SAP-powered systems and real-time GPS tracking to manage its fleet. “Every piece of equipment in our fleet is monitored in real time, allowing us to respond quickly to any issues and minimise downtime,” Sheik said.

Predictive maintenance, powered by these technologies, has been another game-changer for the company. By identifying potential problems before they arise, eXpertise ensures that its equipment remains operational and ready for deployment. Sheik also highlighted the importance of the company’s regional hubs, which are strategically located across Saudi Arabia to provide fast, reliable support to project sites.

As Saudi Arabia embraces sustainability as part of Vision 2030, eXpertise is aligning its operations with the Kingdom’s environmental goals.

Ayaz noted that the company has prioritised investments in equipment with lower emissions and greater fuel efficiency, recognising that sustainability is no longer optional in today’s construction landscape.

“Sustainability is an integral part of how we operate, and we are committed to adopting practices that reduce our environmental impact,” Ayaz said.

The rapid pace of growth in Saudi Arabia presents both opportunities and challenges for eXpertise. Sheik pointed out that while the demand for equipment and manpower is unprecedented, maintaining quality and consistency in service delivery is critical for long-term success. “Scaling up is not the hard part—sustaining that growth

21 while maintaining our standards is the real challenge,” Sheik said. He explained that the company’s ability to adapt and innovate has been key to overcoming these challenges and positioning eXpertise as a leader in the market. eXpertise’s contributions extend beyond the business realm, playing a vital role in Saudi Arabia’s economic and social transformation. Alshammari stressed that Vision 2030 is not just about building infrastructure but also about improving the quality of life for all Saudis. “eXpertise is proud to be part of this journey. We’re

The rapid pace of growth in Saudi Arabia presents both opportunities and challenges for eXpertise.

contributing to projects that will leave a lasting legacy for the Kingdom and its people,” he said.

During the HEAT Show, Ayaz reflected on the unprecedented opportunities created

by Saudi Vision 2030 and the giga-projects currently under development. “Saudi Vision 2030 means that the demand is there,” he said. “With the giga-projects in the market, we are focused on meeting this demand.

And the demand is so great that there is enough for everyone.” The signing of the 120-crane deal with XCMG underscored this optimism, positioning eXpertise as a

key player in delivering equipment for Saudi Arabia’s transformative projects.

The HEAT Show concluded with a celebratory ceremony, reinforcing eXpertise’s reputation as a leader in the heavy equipment rental industry. With a focus on innovation, sustainability, and local empowerment, eXpertise is setting new benchmarks for excellence in the sector. “Our journey is just beginning,” Alshammari said in closing. “We look forward to continuing to support Saudi Arabia’s growth and being part of its success story for generations to come.”

SHOW REPORT

EXCITING THE HEAT SHOW One of the highlights of the HEAT Show was the announcement of a partnership between XCMG and eXpertise, the rapidly expanding equipment rental firm in the Middle East. The deal, which involved the supply of 120 cranes, was part of eXpertise’s ambitious $700 million plan to expand its fleet and cater to the burgeoning demand driven by the Kingdom’s mega-projects, including NEOM and The Red Sea Project.

Speaking about the deal, eXpertise’s spokesperson Mohammad Ayaz said, “Saudi Vision 2030 means the demand is there. With the giga-projects in the market, we are focused on meeting this demand. And the demand is so great that there is enough for everyone.” The agreement, signed on the HEAT Show’s main stage by K.S. Sheik, COO of eXpertise, and Kang Jian, General Manager of XCMG’s MENA Region, marked a significant milestone in XCMG’s efforts to solidify its role as a key machinery supplier for Saudi Arabia’s transformative infrastructure plans.

Beyond eXpertise, XCMG also secured a deal with Makhavi Machinery & Equipment Rental for 100 Euro-V Concrete Transit Mixers, a testament to the growing confidence in the company’s ability to deliver high-performance, sustainable solutions. This transaction underscored Makhavi’s commitment to providing reliable equipment for time-sensitive concrete operations in the Kingdom.

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FEATURE JANUARY-FEBRUARY 2025

GRAND OPENINGS

CELEBRATING PARTNERSHIPS AND INNOVATION: AL MARWAN HEAVY MACHINERY OPEN DAY 2024

T

he serene surroundings of the Jebel Ali Resort in the UAE set the stage for an extraordinary event as Al Marwan Heavy Machinery hosted its annual Open Day. A resounding celebration of progress, partnerships, and pioneering innovation in the heavy construction machinery sector, the event drew over 200 industry leaders and professionals. Al Marwan showcased its latest equipment and celebrated collaborations with some of the world’s leading original equipment manufacturers (OEMs). This gathering was not only a showcase of cutting-edge technology but also a testament to Al Marwan’s remarkable journey and its vision for the future.

Guests were greeted with a red-carpet reception and an outdoor exhibition of the latest heavy machinery, a display of Al Marwan’s intention to be a leader in the GCC’s construction equipment sector. The evening opened indoors with a heartfelt tribute to the UAE’s 53rd National Day. A harpist played the national anthem, creating an atmosphere of unity and pride, before General Director Motaz Al Zaiem took the stage to welcome attendees and set the tone for the evening.

In his opening speech, Al Zaiem reflected on Al Marwan’s impressive 46-year history, highlighting its evolution from a regional supplier to a GCC powerhouse with operations in the UAE, Saudi Arabia, and

Oman. “Over the years, we’ve built incredible relationships with most of you,” he said.

“Some of you have been with us for decades, others are new partners and clients. Our goal has always been to support your projects in the most economic and efficient way possible.” Al Zaiem also highlighted the company’s commitment to community welfare, citing its flood relief efforts earlier this year and its prestigious recognition as GCC Heavy Equipment Rental Company of the Year in both 2023 and 2024.

Strengthening Partnerships A central focus of the evening was the strength of Al Marwan’s partnerships with globally renowned OEMs. Representatives from Kobelco, Sinoboom, Dynapac, CIFA, Powerscreen, and Astrak presented their latest advancements and shared insights into their collaborative efforts with Al Marwan.

Kobelco, represented by Managing Director Nazaki Kentaro, underscored the importance of their partnership. “We’ve been with Al Marwan for over 20 years, especially in crane distribution. I’m happy to see the improvements the Al Marwan team has made during this time,” Kentaro said. He also emphasised Kobelco’s legacy of quality.

“Our excavators are Japanese-made, and we are confident in their performance. But even the best machines need good support, and that’s where Al Marwan excels” Dynapac, a leader in road construction equipment, highlighted its Redline series, a cost-effective range designed to meet the specific needs of infrastructure projects in

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“Tonight is not just a celebration of what we’ve achieved but a glimpse into the future we are building together”

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FEATURE JANUARY-FEBRUARY 2025

the region. Thierry Leder, Regional General Manager, explained, “The Redline series was launched four years ago, and it has grown from a single soil roller to a full range of compactors, pavers, and more.

It’s a solution tailored to the demands of emerging markets like the GCC, and Al Marwan has been an exceptional partner in bringing these to market” CIFA, making a strong return to the Middle East market, showcased its advanced concrete pumping technologies, including its innovative carbotech material. General Manager Wajih Eit explained, “Carbotech

Al Marwan’s impressive 46-year history has seen it take on a role as regional supplier to a GCC powerhouse with operations in the UAE, Saudi Arabia, and Oman.

is 20% lighter and stronger than steel, enabling longer reaches and enhanced durability. We’ve waited for the right partner to re-enter this market, and with Al Marwan, we have found that perfect fit” Sinoboom, a Chinese specialist in access equipment, was represented by Regional Director Alistair Palacioglu. “Our journey with Al Marwan has just started, but their reputation for professionalism and quality gives us confidence in the success of this partnership,” Palacioglu said. He highlighted Sinoboom’s focus on safety and innovation, which aligns with Al Marwan’s commitment

to delivering reliable equipment solutions Powerscreen, a global leader in crushing and screening equipment, took the opportunity to celebrate Al Marwan’s contributions to its success. Dermot McCracken, representing Powerscreen, presented the “Best Global Newcomer” award to Al Marwan, noting, “This recognition underscores their ability to bring our products to new heights in this region.

Their understanding of the market and dedication to excellence have been pivotal” Astrak, a UK-based provider of undercarriage components, detailed its growing partnership with Al Marwan.

Commercial Director Jordan Kincaid said, “Our collaboration will enable us to better serve the GCC market with reliable and durable solutions. Al Marwan’s expertise and network make them the ideal partner for our expansion” Kit on Display The outdoor exhibition area offered guests the opportunity to engage directly with the machinery. From Kobelco’s amphibious and high-bed excavators to Powerscreen’s crushing and screening equipment, attendees were treated to an up-close look at the latest advancements in heavy construction technology.

The amphibious and high-bed excavators generated particular interest due to their ability to handle the region’s challenging terrain. “These machines are designed for the unique topographical challenges of the Middle East, from marshlands to elevated work sites,” Al Zaiem explained,

27 underscoring their importance for infrastructure development across the GCC CIFA’s presentation of its Energya series of electric mixers and pumps highlighted the shift towards sustainability in construction.

“The Energya series represents the future of concrete solutions. It’s fully electric, reducing emissions without compromising performance. This is the kind of innovation the industry needs to meet global sustainability goals,” said Eit Cultural Connections The event also celebrated Emirati culture, incorporating traditional elements like a falconry display and servings of luqaimat, a local delicacy. These cultural highlights added warmth and authenticity to the gathering, blending modern innovation with deep respect for tradition.

A highlight of the evening was Powerscreen’s presentation of the “Best Global Newcomer” award to Al Marwan, a moment that encapsulated the company’s commitment to excellence. This recognition solidified Al Marwan’s position as a premier heavy machinery supplier in the GCC. Al Marwan further delighted attendees by offering exclusive event-only pricing on new equipment. “These offers are our way of giving back to our clients and ensuring they have access to the best tools to meet their project needs,” Al Zaiem said. The deals provided businesses with an unparalleled opportunity to acquire state-of-the-art machinery at competitive rates.

As the evening drew to a close, Al Zaiem expressed gratitude to all partners, clients,

and team members. “Tonight is not just a celebration of what we’ve achieved but a glimpse into the future we are building together. Collaboration and innovation will always be at the heart of our success,” he said, reinforcing the company’s commitment to driving progress in the heavy construction sector For over four decades, Al Marwan Heavy Machinery has been a cornerstone of the UAE’s construction sector – but its regional expansion is well-underway. With a diverse portfolio that includes new and pre-owned equipment, rentals, and comprehensive

A central focus of the evening was the strength of Al Marwan’s partnerships with globally renowned OEMs and brands.

after-sales support, the company intends to set industry benchmarks. Its partnerships with leading OEMs, brands, a commitment to sustainability, and focus on community impact position it as a trusted leader in the region, said Al Zaiem.

The Open Day at Jebel Ali Resort was more than just an industry event; it was a showcase of the power of collaboration and innovation. By bringing together the brightest minds and the best technology, Al Marwan reaffirmed its role as an important force in shaping the future of construction in the Middle East.

SHIP, SHIP, HOORAY! YOUR BREAKBULK AND PROJECT CARGOES NEED TO BE SHIPPED FROM EUROPE TO THE RED SEA, THE ARABIAN GULF, INDIA OR THE FAR EAST? NO PROBLEM - WE ALWAYS HAVE AN ACE UP OUR SLEEVE. In addition to our Bahri Liner services we have a dedicated vessel for you. With MV Bahri Diriyah, owned by our principals, we have allocations to load project cargo, breakbulk and much more in Rotterdam in calendar week 34. Any Questions? We look forward to assisting you with your inquiry!

Transport Overseas Shipping (Dubai) DMCC | Unit No.1007 | Indigo Icon Tower | Cluster F | JLT – Dubai, UAE Contact: Richard Hall (Sales Director Middle East and Asia Pacific) | Mobile: +971 58 577 9221 | eMail: r.hall@to-group.com ANTWERP | BILBAO | BREMEN | DUBAI | SZCZECIN

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INTERVIEW JANUARY-FEBRUARY 2025

Sinoboom’s recent launches include advanced telehandlers, spider lifts, and lightweight articulating boom lifts like the AB26J Plus.

“We are dedicated to innovation, safety, and enhancing the quality of life through our contributions to infrastructure development”

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BOOM TIME FOR THE MENA REGION

CMME INTERVIEWS ALISTAIR PALACIOGLU, MIDDLE EAST DIRECTOR, SINOBOOM AND DIGANTA BORTHAKUR - SERVICE MANAGER-MIDDLE EAST & NORTH AFRICA, SINOBOOM

S

inoboom is a leading global manufacturer and supplier of aerial work platforms (AWPs), specialising in the design and production of high-quality lifting equipment.

Established in 2008 and headquartered in Changsha, China, the company opened its Middle East subsidiary in Dubai last year.

Backed by a modern office, workshop, and warehouse stocked with a wide range of equipment, including scissor lifts, articulating and telescopic boom lifts, and vertical mast lifts, along with a comprehensive inventory of parts, the local team at Sinoboom Middle East led by Alistair Palacioglu, Middle East Director, Sinoboom, wants to bring world-class service at a local level. Joined with training expert Diganta Borthakur - Service Manager-Middle East & North Africa, Sinoboom, Palacioglu tells CMME that the firm is ready to strengthen its market footprint in 2025.

Sinoboom’s strategic approach in the Middle East hinges on forging robust partnerships with market-leading key accounts and dealers. How do these partnerships shape your presence in the region?

Alistair Palacioglu: Our strategic partnerships are at the core of our success in the Middle East. By aligning with marketleading key accounts and dealers across the GCC and Africa, we ensure unparalleled customer support throughout the sales and after-sales journey. Our Middle East and Africa (MEA) office provides extensive guidance and support to our dealers, enabling them to deliver exceptional service that aligns with Sinoboom’s commitment to quality and reliability.

These partnerships not only strengthen our market footprint but also reinforce our reputation for excellence in customer satisfaction and technical support.

How does Sinoboom ensure that its dealer network is equipped to meet customer needs in terms of accessibility, inventory, and service?

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INTERVIEW JANUARY-FEBRUARY 2025

“Our strategic partnerships are at the core of our success in the Middle East” Alistair Palacioglu: We prioritise ongoing training and support for our dealers to consistently deliver high-quality customer service. Our MEA-region trainer and Regional Technical Manager, Diganta Borthakur, collaborate with dealers to identify skill gaps and develop tailored training programmes. These initiatives include: Comprehensive product and technical training; Advanced spare parts planning and forecasting; and Integration with Sinoboom’s proprietary Fleet Management System (Telematics).

Diganta Borthakur: We’ve established a robust dealership development program that adheres to industry best practices. By strategically managing spare parts inventory and leveraging our regional warehouse in Sharjah, we ensure rapid access to critical components, minimising downtime and maximising customer satisfaction.

Can you share examples of recent success stories or milestones achieved through your dealer partnerships?

Alistair Palacioglu: One standout success story is our collaboration with Al Marwan, which resulted in a major deal for over 20 articulated ultra-booms with a 48-meter working height. This achievement underscores the effectiveness of our partnership approach, combining Sinoboom’s innovative solutions with our dealers’ local expertise to meet large-scale project needs.

An upcoming state-of-the-art regional parts distribution center will support the entire MEA dealer network.

How does Sinoboom differentiate its after-sales support from competitors in the region?

Alistair Palacioglu: Sinoboom’s localised approach to after-sales support sets us apart. Our extensive dealer network bridges communication gaps and ensures swift interaction with on-site operators. By maintaining comprehensive spare parts inventories and leveraging our 24/7 rapid response mechanism, we minimise lead times and keep projects running smoothly. This seamless support

mechanism solidifies our competitive advantage.

What investments has Sinoboom made to enhance service capabilities, such as spare parts availability or maintenance support?

Diganta Borthakur: To uphold our commitment to minimal downtime, we’ve invested significantly in our service infrastructure. Our upcoming state-of-theart regional parts distribution centre will support the entire MEA dealer network.

Additionally, partnerships with logistics providers enable expedited spare parts delivery within 3-48 hours. In-house service engineers stationed at our MEA office further ensure swift resolution of complex technical issues.

Can you discuss the role of technology in Sinoboom’s after-sales strategy, including any tools for remote diagnostics or fleet management?

Diganta Borthakur: Technology is pivotal to our after-sales strategy. Our Service Management System (SMS) connects dealers and subsidiaries with headquarters, streamlining spare parts requisition, warranty claims, and technical service requests. The newly launched telematics system empowers customers with realtime diagnostics, proactive maintenance scheduling, and enhanced operator safety.

This technological integration ensures

33 optimal equipment performance and reduces operational disruptions.

continuously adapt our strategies. Our products are designed to address specific pain points, ensuring they deliver tangible benefits. This proactive approach keeps us ahead of industry challenges and customer expectations.

How does Sinoboom ensure that operators and technicians are well-trained to use and maintain its equipment?

Diganta Borthakur: As an IPAF member, we emphasise operator training and certification. We encourage our dealers to establish IPAF training facilities, and plans are underway to launch an IPAF training center at our Sharjah warehouse. These initiatives, alongside in-house and dealerauthorised training programs, enhance operator skills and safety standards.

What are some of Sinoboom’s latest product launches, and how do they reflect the company’s commitment to innovation?

Alistair Palacioglu: Sinoboom continues to lead with innovative solutions. Our recent launches include advanced telehandlers, spider lifts, and lightweight articulating boom lifts like the AB26J Plus.

These products integrate cutting-edge

According to Alistair Palacioglu, Sinoboom’s localised approach to after-sales support sets us apart.

Its extensive dealer network bridges communication gaps and ensures swift interaction with on-site operators.

technology such as telematics, compact designs, and eco-friendly features. Models like the GKS32EL truck-mounted lift and next-generation electric rough terrain scissor lifts showcase our commitment to sustainability and operational efficiency.

How does Sinoboom align its product and service strategy with the evolving demands of the construction and access equipment industries?

Diganta Borthakur: By monitoring customer needs and market trends, we

What message would you like to convey to customers and partners about Sinoboom’s vision and priorities for the future?

Alistair Palacioglu: Sinoboom’s vision is to be a globally respected leader in engineering and equipment manufacturing.

We are dedicated to innovation, safety, and enhancing the quality of life through our contributions to infrastructure development.

In the coming year, we are excited to introduce smart, intelligent machines that offer comprehensive solutions to our customers’ challenges. With a steadfast commitment to excellence, innovation, and customer satisfaction, Sinoboom looks forward to continuing our journey of empowering industries and shaping the future of construction and access equipment.

DEALER PARTNERSHIPS

SECRETS TO SUCCESS According to Alistair Palacioglu. selecting the right dealer partners is critical to the company’s success: “We meticulously evaluate potential partners”. Sinoboom has a number of criteria it considers when selecting dealer partners to represent the brand in different markets: • Market Penetration and Customer Access: Ensuring our dealers have strong relation-ships and a significant presence.

• Reputation and Reliability: Partnering with entities renowned for integrity and excel-lence.

• Financial Stability and Growth Potential: Collaborating with financially sound partners capable of scaling operations effectively.

• Flexibility and Adaptability: Choosing partners agile enough to navigate dynamic market conditions.

• Technical and Service Support Capabilities: Ensuring our dealers possess the infrastructure to meet Sinoboom’s high standards.

• Sales and Marketing Expertise: Collaborating with teams that can effectively promote and support our products.

You will never lift alone

JOHNSON ARABIA is a leading provider of mobile crane and aerial work platform (AWP) rentals in the Middle East, delivering cost-effective and versatile lifting solutions to a wide range of industries, including petrochemical, civil engineering, construction, industrial, utilities, aviation, and marine sectors

2500+ Projects

450+ Skilled Workforce

750+ AWP’s

Aerial Work Platform Cranes Spider Cranes Training Center

1500+

350+ Cranes

Clients

25+ Years

Info@Johnsonarabia.com

www.Johnsonarabia.com

Dubai, UAE Dubai Industrial City, Saih Shuaib-3 P.O. Box 71240 Tel: +971 4 584 7551 Tel: 800-LIFTING : 052-LIFTING 5438464

Abu Dhabi, UAE Mafraq Industrial Area P.O. Box 34983 Tel: +971 2 550 4988 Tel: 800-LIFTING : 052-LIFTING 5438464

Kingdom of Saudi Arabia Al Marwa Street, Al Mashael, Riyadh 14325, Saudi Arabia Tel:+ 966 55 3066684 Tel: 800 123 LIFT 5438

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R E W O P RAW EED TO N U O Y G N I EVERY TH

KNOW

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36_NEW RELEASES The latest releases from the world of construction machinery.

42_BUCKET LIST New Bucket Engineering talks about his unique regional manufacturing operation.

UST HAVE M : 0 1 P O T TOOLS COMPACT st pick the be Ten tips to . u o ts for y attachmen

44_PARTY LIKE IT IS 1999 Celebrations for Johnson Arabia as it turns 25.

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NEW RELEASES JANUARY-FEBRUARY 2025

NEW CAT D8 DOZER INTRODUCES ADVANCED TECHNOLOGY WHY GET IT? THE NEW D8 ENHANCES PRODUCTIVITY WITH ADVANCED TECHNOLOGY, IMPROVED OPERATOR COMFORT, AND STREAMLINED MAINTENANCE, MAKING IT A VALUABLE ASSET FOR MODERN CONSTRUCTION AND MINING OPS. Caterpillar has unveiled the next generation Cat® D8 Dozer, designed to deliver faster, more accurate results with advanced technology and enhanced operator comfort.

The D8 Dozer features an elevated sprocket for improved ride and balance, coupled with a long undercarriage that provides high penetration forces and superior dozing performance. Powered by the Cat C15 engine, it offers increased horsepower over previous models, enabling it to tackle a wide range of dozing, ripping, and grading tasks.

The completely redesigned cab offers more space and a wide air suspension seat with multiple adjustment options. An integrated rollover protective structure (ROPS) provides 17% improved visibility compared to the previous design. The cab can be removed in approximately 30 minutes to facilitate machine servicing. A 254-mm (10-in) touchscreen main display provides built-in key features assistance, offering operators

an overview of the machine, technologies, and helpful tips. When the machine is in reverse, the standard high-definition rearview camera feed is prominently displayed.

The D8 Dozer is equipped with a broad range of technology features that minimize operator input, boosting productivity for less experienced operators and decreasing effort and fatigue for all users, while delivering quicker and more precise outcomes.

Standard Assist features include Stable Blade, which works seamlessly with operator inputs to help produce a smoother surface when operating manually, and Traction Control, which automatically reduces track slip to save time, fuel, and track wear. Steer Assist reduces steering inputs by automating track and blade tilt steering, and Blade Load Monitor provides real-time feedback on current load versus optimal blade load based on ground conditions. AutoRip automates ripper raise/lower and shank in/out positioning to maximize ripping productivity.

The Attachment Ready Option (ARO) provides wiring and mounting for faster installation of dealer-installed options like Cat Grade with 3D, AccuGrade™, Universal Total Station (UTS), or other grade control systems.

The new D8 Dozer is remote control ready from the factory, featuring an external

connector for efficient dealer installation of a plug-and-play, roof-mounted remotecontrol unit. Cat Command for Dozing enables remote dozer operation when working in hazardous environments.

The portable and lightweight Command console provides quick and efficient lineof-sight remote control from up to 400 m (1,312 ft) for optimum operator visibility, while the Command station delivers comfortable, non-line-of-sight operation either on-site or from miles away.

Enhanced machine connectivity features streamline service efficiency.

Remote Troubleshoot allows Cat dealers to perform diagnostic testing remotely, saving time and money.

SPECIFICATIONS

CAT D8 DOZER Engine: Cat® C15 Power: 271 kW Powertrain: 4-speed AT Operating Weights: 39,500 kg for the standard Semi-Universal (SU) blade Blade Capacities: 10.3 m³ for standard SU blades

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NEW RELEASES JANUARY-FEBRUARY 2025

ES ELECTRIC SLAB SCISSOR LIFT RANGE GETS REVAMP FROM JLG WHY GET IT? THE DAVINCI ALL-ELECTRIC AE1932 MODEL IS TYPICALLY A COMPACT AND VERSATILE ELECTRIC SCISSOR LIFT USED IN CONSTRUCTION AND INDUSTRIAL APPLICATIONS. JLG has introduced new options for its ES electric slab scissor lift range, E18 driveable vertical mast lifts, and E18MSP stock picker.

These updates include standard AC drive motors and lithium-ion battery options, aligning with the requirements of zeroemission and noise-controlled job sites, said the leading manufacturer of mobile elevating work platforms and telehandlers.

As part of this development, the ES1932, ES2632, ES2646, and ES3246 scissor lifts, along with the DaVinci all-electric AE1932 model, will now feature AC drive motors as standard. These permanent magnet AC drive motors provide peak efficiency through reduced energy consumption, require less battery draw, and are virtually maintenance-free. The recently launched ES4046 model already includes this feature as standard in Europe.

Selected ES scissor lifts, as well as the E18 vertical lifts and the E18 stock picker, are now available with lithiumion battery options. Customers can choose between the Lithium option, which features one battery for most models, and Lithium+, which includes an additional battery to enhance duty cycles further. These new batteries offer zero performance degradation, fast charging capabilities, and an extended lifespan.

This upgrade applies to the ES1330L, ES1530L, and ES4046 models in the first quarter of 2025, with the ES1932, ES2632, ES2646, and ES3246 models following later in the year. The E18 vertical lifts and the E18 stock picker are already equipped with these options.

By integrating advanced technologies like AC drive motors and lithiumion batteries, JLG reinforces its commitment to innovation, sustainability, and operational efficiency.

SPECIFICATIONS

DAVINCI 1932 Working Height: 7.8 m Platform Height: 5.8 m Capacity: 275 kg Drive System: Fully electric drive and steer system Turning Radius (Inside/Outside): 1.52 m Drive Speed (Stowed): 3.5 mph (5.6 km/h) Drive Speed (Raised): 0.5 mph (0.8 km/h)

NEW BOBCAT FORKLIFTS AND WAREHOUSE EQUIPMENT AT LOGIMAT WHY GET IT? RANGE SHOWS ADVANCEMENTS WITH NEW CLASS 3 WAREHOUSE EQUIPMENT AND BOBCAT’S FIRST LIION 3-WHEEL FORKLIFTS, OFFERING ENHANCED PERFORMANCE AND ECOFRIENDLY SOLUTIONS. Bobcat will unveil two major developments at LogiMAT 2025 as part of a comprehensive display of its material handling products, including diesel and electric forklifts, reach trucks, and warehouse equipment. The highlights of Bobcat’s showcase include the introduction of an expanded portfolio of warehouse equipment and its new BNT series of Li-ION 3-wheel forklifts.

Bobcat’s new Class 3 warehouse equipment range includes pedestrian powered pallet trucks with capacities of 1.6 and 2 tonnes, powered pallet trucks with platforms offering capacities of 2 and 2.5 tonnes, and powered platform stacker trucks with capacities of 1.2 and 1.6 tonnes. The company is also introducing a powered platform stacker truck with initial lift, providing a 1.6-tonne capacity.

TECH TALK

BOBCAT’S TAKE ON FORKLIFTS With these innovative additions, Bobcat builds on the Doosan ranges to provide flexible, efficient, and sustainable material handling solutions, reinforcing its position as a leader in the industry.

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TOP TEN JANUARY-FEBRUARY 2025

02

01

GET A GRIP WITH GRAPPLES Effortlessly move debris, logs, or irregular materials when you get the right grapples.

AUMENT WITH AUGERS Augers are drills used for precise holes for fencing, foundations, or planting.

: N E T P S T O T N E M H C A T T A CHERS N E E R T V A DEEP CUTS MUST-H S T C A P M FOR CO ACHINE ’S UR M O Y GA MED N ’S E A P M EX M C W ITH S E I T I L I GUIDE B S T N CA PA E M T TACH A G N I G N CH A

03

BUCKETS LIST From standard to grading or 4-in-1 designs, buckets handle various tasks are essential for site efficiency and productivity.

uge are often h Trenchers lean, c t u at can c machines th le or b a c ches for narrow tren allation. pipe inst

04

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05 06

BREAKERS TAKEWAWAYS Break through concrete, asphalt, and other tough surfaces using breakers. A vital tool for your machine during demolition works.

MULCHERS FOR MUNCHING Clear vegetation or reduce forestry waste for landscaping projects using super-mobile mulchers.

FORKS FOR THE LIFT Often associated with warehousing operations and forklifts, fit forks to your compact equipment and you have great tools for transporting pallets and other heavy materials with ease.

SWEEPERES FOR TH EP WE ays CL E A N S or pathw s Clean road to maintain y tl n efficie nal a professio . c appearan e

09 08

BROOMS CAN STICK Sweep dirt and debris to maintain a tidy site using industrial-sized brooms.

07 10

RIPPERS ARE NIPPY Break up compacted soil or rocky ground with minimal effort and boost your offroad site works.

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FEATURE JANUARY-FEBRUARY 2025

BUCKETS AND BEYOND

CARRYING THE LOAD, CMME IN CONVERSATION WITH LUCA CARESIO FROM NEW BUCKETS ENGINEERING (NBE)

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n the bustling construction and infrastructure sectors of the Middle East, efficiency and versatility are paramount. Heavy machinery forms the backbone of the region’s ambitious projects, and attachments such as buckets, rippers, and couplers are the unsung heroes that enable these machines to perform diverse tasks.

From excavating foundations for skyscrapers to handling materials for industrial facilities, the right attachment can dramatically enhance productivity and cost-effectiveness.

Dubai-based New Buckets Engineering (NBE), founded in 2018, has made a significant mark in this vital segment. With a focus on high-quality, customisable attachments and a commitment to local service, NBE has become a trusted partner

for industries spanning construction, mining, agriculture, and more.

New Buckets Engineering has established itself as an important contributor to the heavy equipment attachments industry in the Middle East.

By combining technical expertise, a customer-first approach, and a commitment to quality, NBE has earned the trust of clients across industries. As the company sets its sights on the growing Saudi market, its tailored solutions and dedication to quality promise to play a pivotal role in shaping contractor operations. With companies like NBE working within the market, the prospects of the Middle East’s heavy equipment industry looks brighter — and more efficient — than ever.

Executive Sales Specialist Luca Caresio offers a deeper insight into the company’s philosophy, achievements, and plans for growth in one of the world’s most dynamic regions.

Let’s start with the story of NBE. What inspired the company’s creation, and what sets it apart?

New Buckets Engineering was established in 2018 in Dubai with a simple yet powerful mission: to provide high-quality, locally available attachments that cater to the specific needs of customers in the region. We recognized early on that proximity to our clients would be crucial. By being based in Dubai, we’re able to offer local assistance and services, ensuring faster response times and a better understanding of on-ground challenges.

What sets us apart is our dedication to quality and customisation. We don’t produce standard products in bulk; instead, we tailor every attachment to meet the unique requirements of our clients. Whether it’s the oilfield industry, where pipe diameters vary, or construction sites with specific soil conditions, our engineering team ensures every product is built for the job.

43 Can you tell us more about the industries and applications your products serve?

The scope of our work is incredibly wide. Our attachments serve industries ranging from construction and mining to steel mills, recycling, demolition, and agriculture. For excavators, we produce buckets of all sizes—from mini to mining— along with rippers, grapples, long-reach booms, and more. For loaders, we offer quick couplers, forks, material handling arms, and specialised attachments like steel mill buckets. We’ve also diversified into producing steel structures, such as skid frames, storage tanks, and pre-assembled pipe racks, which are increasingly in demand for onshore and offshore applications. This versatility allows us to meet the requirements of diverse industries, enhancing both efficiency and safety on the job site.

Your focus on customisation is remarkable. Could you elaborate on your process of tailoring products for clients?

At NBE, customisation is not just a service—it’s our philosophy. Every project starts with understanding the client’s specific needs. For example, in the oilfield industry, our buckets are designed to fit pipes of various diameters. In construction, the soil type might dictate the bucket’s configuration. We work closely with our customers to identify these variables, and our engineering team translates those needs into a final product. This close collaboration ensures that every attachment we deliver is not only functional but optimised for the conditions it will face.

How has the company evolved since its inception, Arabia, I’m amazed by the scale of transformation. It’s and what milestones are you most proud of? incredibly exciting to be part of this journey.

Since 2018, NBE has grown significantly. We started What message do you want to share with your with a modest product range but have steadily audience about NBE? expanded to cover nearly the full spectrum of The most important thing we want people attachments for excavators and loaders.

Today, our portfolio includes everything to understand is that NBE is not just a from standard quick couplers to supplier—it’s a partner. Our Dubai highly specialised lifting jibs and base ensures that we’re always forks. One of the key milestones for nearby to provide support and us was developing our in-house services. Our engineering blished in a st engineering team, which has team works tirelessly to e s a w NBE ple with a sim i a over 20 years of experience. Their customise solutions, making b u D in 2018 : to ul mission rf e expertise has been instrumental sure every product is aligned w o p t e y h-quality, in our ability to innovate and meet with the customer’s specific provide hig ilable the ever-changing demands of the needs. We focus on quality locally ava ts e attachm n market. I’m particularly proud of how above all else. This isn’t about we’ve maintained our commitment to producing generic attachments in bulk; it’s about delivering tailored quality and customer satisfaction as we’ve solutions that enhance the performance and scaled up our operations. reliability of heavy machinery.

Let’s talk about the Saudi market. How does it What can we expect from your development compare to the UAE? The Saudi market is a game-changer. The scale pipeline? and ambition of the projects here are unparalleled.

Innovation is a constant at NBE. While we don’t have While we started in the UAE, exhibitions like the a single new product launch to announce, our team Heat Show have given us an excellent platform to develops new attachments almost every month.

This ongoing effort keeps us ahead of the curve and introduce our brand to Saudi Arabia. We’re already ensures we’re always meeting the evolving needs of working on some projects in Saudi, but our goal is our customers. I want to take a moment to thank our to expand significantly. The growth in construction, infrastructure, and industrial projects presents team for their hard work—it’s their dedication that immense opportunities for us. Every time I visit Saudi drives our success.

2018

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THE LAST WORD JANUARY-FEBRUARY 2025

R ABIA A N O S N SARY, JOH M E RS , T H A N N I V ER O T S U C 5 S 2 R A LL IT ATE ITS R O F B E E L S E U C O CEMBER H E TO D N E N I P O M N ND T E A A S HOSTED A R O T C ONTR A C , S R E I L P SU P

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