Broadcastpro Media Pack 2021

Media Information 2021

Introduction BroadcastPro Middle East is a monthly publication covering television, media and radio broadcasting technology as well as filmmaking trends in the Arab world. The magazine focuses on the entire broadcast chain from content acquisition and editing to media asset management, and playout and transmission across both traditional and new media platforms.

BroadcastPro Middle East is the official media partner for CABSAT, the region’s largest industry show. The Editor of BroadcastPro Middle East is the only representative from the region to be part of the jury for the IBC Innovation Awards.

We bring our readers the most significant stories from the market either by way of news, market trends, product reviews, case studies or industry updates. Our audience includes filmmakers, technical and broadcast professionals in television and radio stations, production and postproduction houses, cable and satellite companies as well as regional Media Free Zone players, systems integrators, distributors and manufacturers.

BroadcastPro Middle East has a strong digital footprint and hosts seminars, workshops, conferences and the region’s most reputable and significant industry awards ceremony providing advertisers multiple platforms for engagement.

Media Pack 2018

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Distribution

UAE

35%

KSA

16%

Qatar

13%

Egypt

10%

Bahrain

6%

Jordan

4%

Kuwait

3%

Oman

3%

Other

10%

Print Readership

7,550

Circulation

22,650

Print Readership

Audience Profile

Media Pack 2018

*Google Analytics: 2020 Monthly Average

Technical Directors / VP of Engineering / Broadcast Engineers

28%

CEOs / MD / GM

12%

Systems Integrators

10%

Production Heads

9%

Cameramen and DoPs

8%

Distributors

7%

Manufacturers

7%

Post Production Editors

6%

Creative Directors / Channel Managers / Programming Heads

4%

Lighting Specialists

3%

Graphics and Animation specialists

2%

Audio Engineers

2%

AV Specialists

2%

15,894

Digital Subscribers

145,802*

Web monthly pageviews

46,899*

Unique sessions per month

3

January 2021

February 2021

March 2021

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

TRANSITIONING TO IT AND IPBASED SYSTEMS INDUSTRY FOCUS 2

TECHNOLOGIES TO DRIVE FIELD JOURNALISM

AR/VR – MAXIMISING THEIR POTENTIAL IN SPORTS

AUDIO IN BROADCAST INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

NEW TECHNOLOGIES THAT ARE DRIVING REMOTE PRODUCTIONS LIVE E VENT

ASBU BROADCASTPRO SUMMIT AND AWARDS 2020

STORAGE AND OPTIMISING YOUR WORKFLOW SPORTS BROADCAST CONFERENCE

May 2021

June 2021

EXHIBITION

EXHIBITION

EXHIBITION

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

BUILDING THE CASE FOR 5G ENTERTAINMENT INDUSTRY FOCUS 2

EXPLORING SOFTWARE-DEFINED TECHNOLOGIES IN BROADCAST

CONNECTECH ASIA PREVIEW

POST PRODUCTION – A LOOK AT WHAT’S NEW IN EDITING OB VANS

Jan - Jun 2021

W EBINAR EVENT

April 2021 CABSAT PREVIEW

Print Editorial Calendar

CONNECTECH ASIA SHOW ISSUE

NEW APPROACHES TO CREATING RICH METADATA PERSONALISATION AND RECOMMENDATION IN STREAMING W EBINAR EVENT

OTT CONFERENCE

Media Pack 2018

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July 2021

August 2021

September 2021

INDUSTRY FOCUS 1

EXHIBITION

EXHIBITION

INDUSTRY FOCUS 2

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

NEWSROOMS – NEW TRENDS 8K – A LOOK AT CODECS FOR VIDEO COMPRESSION

IBC PREVIEW

NEW CAMERAS IN THE MARKET

IBC SHOW ISSUE

TAKING THE CLOUD APPROACH FOR PRODUCTION AND BROADCAST

Print Editorial Calendar Jul-Dec 2021

INDUSTRY FOCUS 2

ANTI-PIRACY – TRENDS AND TECHNOLOGIES TO FIGHT PIRACY

INDUSTRY FOCUS 2

HOW TO LEVERAGE THE POWER OF AL AND ML IN BROADCAST W EBINAR EVENT

MENA SATELLITE CONFERENCE

October 2021

November 2021

December 2021

EXHIBITION

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

NAB SHOW ISSUE INDUSTRY FOCUS 1

ESPORTS AND BROADBAND

OTT – HOW HAVE TECHNOLOGIES EVOLVED IN THE STREAMING SPACE

INDUSTRY FOCUS 2 INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

SUBTITLING AND CAPTIONING

CONTENT AND CONSUMPTION IN A LINEAR ENVIRONMENT

DATA CENTRES – A CLOSER LOOK

REMOTE PRODUCTION IN LIVE EVENTS AND SPORTS

LIVE E VENT

ASBU BROADCASTPRO SUMMIT AND AWARDS W EBINAR EVENT

IP & BROADCASTING CONFERENCE

Media Pack 2018

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Print Advertising Display Stay connected with Agent-IC ®

Remote broadcast production with a next generation mobile intercom solution

Untitled-1 1

6/20/19 4:13 PM

Full Page 207mm x 270mm $5,000 p/m

Half Page Horizontal 175mm x 110mm $3,500 p/m

Island 2/3 Page 72mm × 144mm $2,500

2 1 Double Page Spread 414mm x 270mm $8,000 p/m

Media Pack 2018

*Rates do not include UAE Government 5% VAT tax

1. Mid Page Spread 384mm × 57mm $4,500 per insertion

2. Quarter Page (V) 52mm × 230mm $2,500 per insertion

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Formats

Cost*

Dimensions

Print Advertising Rate Card

Per Issue

Double Page Spread Inside Front Cover

$8,000 $9,500

414mm(w) x 270mm(h) +10mm bleed

Full Page Outside Back Cover Inside Front Cover Inside Back Cover

$5,500 $7,500 $6,500 $6,000

207mm(w) x 270mm(h) +10mm bleed

Mid Page Spread

$4,500

384mm(w)x57 mm(h)

Half Page Horizontal Vertical

$3,500

175mm(w) x 110mm(h) 85mm(w)x230 mm(h)

Island 2/3 Page

$3,000

72mm(w) × 144mm(h)

Quarter Page Vertical

$2,500

83mm(w) × 110mm (h)

Media Pack 2018

* Does not include UAE Government 5% VAT

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Digital Audience Overview 147,430 Pageviews

46,899 Unique Visitors

3

Pages/Sessions

BroadcastProME.com is a fully responsive, multi-platform leading website with up-to-date news, analysis, expert opinion, videos and more from across the regional industry.

Thousands of tagged and carefully targeted articles are published by a news desk of experienced industry journalists, on the easy-to-use and well-designed website.

1min24sec

Avg Session Duration

37%

Organic Search

53%

Desktop Users

47%

Mobile & Tablet Users

*Google Analytics: 2020 Monthly Average

Media Pack 2018

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Digital Advertising Display

1

Display Formats 1. Super Leaderboard

3

2. MPU Main 3. MPU Left

2

4. Leaderboard

BroadcastProME.com is a leading source of industry news from the region and beyond. The website has grown to become one of the most reliable sources of the latest news and trends in the market.

Our thriving social media platforms are linked to the website to give a 360 degree view of the industry. Our Twitter feeds not only bring you breaking news but also provide an avenue for interaction between various players in the broadcast ecosystem.

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*Google Analytics

Media Pack 2018

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Video Formats

Digital Advertising Video

1. Website Video Advertising

1

2. E-Newsletter Video Advertising Video advertising is a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video convenient to consume, but it can also be more engaging too.

Advertise your video via our newsletters and website on the dedicated sections. Engage with your target market with larger amounts of information in a short time. You can say more in a shorter amount of time on video as compared to text or even images.

2

Media Pack 2018

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Digital Advertising Newsletter Display Formats Leaderboard Sponsored Video

The email newsletters are designed to offer subscribers up-to-date stories and events. The e-newsletters are created by the news team driving the reader to specific, targeted pages.

The e-newsletter offers an unparalleled route to get directly into the inbox of more than 15,000 qualified industry professionals.

15,894 Subscribers

21%

Average open rate

1.39%

Average click-through rate (CTR)

Source: Q4 2020 Avg

Media Pack 2018

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Digital Advertising Email

EDM (Email Direct Marketing), commonly known as email blast is one of the most popular methods to promote products and services online and the biggest advantage is its speed and reach. We provide a service for advertisers to send your message directly to our opt in subscriber database. We also provide all the EDM metrics post campaign.

Lead Generation Same as an EDM but include a data collection option where the reader can fill in their details to receive more information. Normally these are done as a survey, competition, promotion, – offering the reader an incentive to part with their details.

15,894 Subscribers

14%

Average open rate

Media Pack 2018

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Formats

Cost*

Dimensions**

JPEG/GIF/PNG/HTML5

Monthly Tenancy Model

Desktop in bold

$6,000

970px(w) x 90px(h) 728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h)

$4,000

345px(w) x 345px(h) 300px(w) x 250px(h) 250px(w) x 250px(h) 200px(w) x 170px(h)

$3,500

300px(w) x 250px(h)

$3,500

728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h)

$1,800 p/newsletter

728px(w) x 90px(h)

$3,000

728px(w) Ă— 90px(h)

EDM Email blast

$3,500

640px(w)

EDM Lead Generation Email blast with info grab

$6,500

640px(w)

$6,000

N/A

Super Leaderboard Extended size and top of the website on all pages

MPU Main Right on homepage and sticky banner on all news pages

MPU Left Left sticky banner on homepage contents column

Leaderboard Middle of the website on home and news pages

Newsletter Leaderboard Banner on newsletter

Digital Issue Leaderboard Top of newsletter exclusive

Video Create a short video production and send out via all channels for maximum engagement

* Does not include UAE Government 5% VAT Media Pack 2018 **Required dimensions for responsive screen sizes

Digital Advertising Rate Card

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Events Live

Our events are designed to bring key issues, debates and innovations closer to the audiences they impact. They bring dialogues to life by presenting the views of eminent professionals, marketmakers and industry leaders who know the critical factors driving sector change and understanding what it takes to make a difference.

Our events are designed to be of real, practical value – impacting SMEs, Enterprise businesses and large corporates and offering every scale of business a key template for change, empowering companies to mature, evolve and thrive.

The events that we create, and deliver are crafted so as to provide uniquely enjoyable and informative occasions - taking place in tasteful settings with masterful catering and amenities.

Locations are chosen so as to facilitate access for key industry stakeholders - and attracting decision-makers and influencers ensures that our events offer powerful, real value to sponsors, who are consistently able to meet and engage with potential business partners.

Media Pack 2018

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Digital Events Webinars The growing popularity in webinars has presented many benefits and here are some of those.

Direct contact with your target group Reach and engage a very specific target group. Allow them to ask questions or pose questions of your own to the participants.

The interaction during a webinar gives you insight into your target group.

Reach your target group both live and afterwards A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched on-demand. This enables you to increase both the reach and the impact of your message.

Statistics Webinars enable you to measure audience response and engagement rates. They also offer you the opportunity to know who attends and how they interact which offers you a more targeted and strategic route to market.

Cost effective reach A webinar eliminates travel and expenses and offers a much wider reach. In 2020 our webinars had over 500 registrations per event ranging from all corners of the world.

Contact us if you would like to participate and sponsor a scheduled webinars event

Media Pack 2018

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Events Calendar Feb

2021

Mar

2021

Jun

2021

Media Pack 2018

ASBU BroadcastPro Summit & Awards 2020 2 Feb 2021 Live Event

Sports Broadcast Conference Mar 2021 Webinar Event

Sep

2021

Nov

2021

MENA Satellite Conference Sept 2021 Webinar Event

ASBU BroadcastPro Summit & Awards Nov 2021 Live Event IP & Broadcasting Conference Nov 2021 Webinar Event

OTT Conference Jun 2021 Webinar Event

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Contacts

GROUP

EDITORIAL

ADVERTISING

Managing Director Raz Islam +971 4 375 5471 raz.islam@cpitrademedia.com

Editor Vijaya Cherian +971 4 375 5472 vijaya.cherian@cpitrademedia.com

Group Sales Director Sandip Virk +971 50 929 1845 sandip.virk@cpitrademedia.com

Managing Partner Vijaya Cherian +971 4 375 5472 vijaya.cherian@cpitrademedia.com

DIGITAL SERVICES Web Developer Sadiq Siddiqui +971 4 375 5716 muhammad.sadiq@cpitrademedia.com Web Developer Abdul Baeis +971 4 375 5481 abdul.baeis@cpitrademedia.com

Media Pack 2018 Š 2021 BroadcastPro ME All rights reserved. Product of CPI Trade Media

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