Broadcastpro Media Pack 2022

Media Information 2022

ISSUE 136 | DECEMBER 2021

Licensed by Dubai Development Authority

ISSUE 135 | NOVEMBER 2021

Licensed by Dubai Development Authority

BroadcastPro Middle East is a monthly publication covering television, media and radio broadcasting technology as well as filmmaking trends in the Arab world. The magazine focuses on the entire broadcast chain from content acquisition and editing to media asset management, and playout and transmission across both traditional and new media platforms.

CELEBRATING Honouring the innovators and changemakers in MENA Media and Entertainment at the 2021 ASBU BroadcastPro Awards

HIGH EXPOSURE Expo 2020 Dubai offers a mix of HD and 4K broadcast gear to help media bring the event and Dubai into the spotlight

ISSUE 132 | JULY-AUGUST 2021

Licensed by Dubai Development Authority

ISSUE 134 | OCTOBER 2021

Licensed by Dubai Development Authority

AMBASSADORS

BRACING FOR A PARADIGM SHIFT With media houses moving to cloud, IP and data-based business models, experts discuss strategies at the BroadcastPro Tech Summit

Media Pack 2018

Introduction

ARABIC CONTENT

BroadcastPro Middle East is the official media partner for CABSAT, the region’s largest industry show. The Editor of BroadcastPro Middle East is the only representative from the region to be part of the jury for the IBC Innovation Awards.

We bring our readers the most significant stories from the market either by way of news, market trends, product reviews, case studies or industry updates. Our audience includes filmmakers, technical and broadcast professionals in television and radio stations, production and postproduction houses, cable and satellite companies as well as regional Media Free Zone players, systems integrators, distributors and manufacturers.

BroadcastPro Middle East has a strong digital footprint and hosts seminars, workshops, conferences and the region’s most reputable and significant industry awards ceremony providing advertisers multiple platforms for engagement.

Ninetnine co-founders Samir Zehani and Adel Hamla make ambitious moves to take Arabic content to new markets

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Distribution

UAE

35%

KSA

16%

Qatar

13%

Egypt

10%

Bahrain

6%

Jordan

4%

Kuwait

3%

Oman

3%

Other

10%

Print Readership

7,050

Circulation

21,230

Print Readership

Audience Profile

Media Pack 2018

*Google Analytics: 2021 Average

Technical Directors / VP of Engineering / Broadcast Engineers

28%

CEOs / MD / GM

12%

Systems Integrators

10%

Production Heads

9%

Cameramen and DoPs

8%

Distributors

7%

Manufacturers

7%

Post Production Editors

6%

Creative Directors / Channel Managers / Programming Heads

4%

Lighting Specialists

3%

Graphics and Animation specialists

2%

Audio Engineers

2%

AV Specialists

2%

16,676

Digital Subscribers

165,802*

Web monthly pageviews

48,654*

Unique sessions per month

3

January 2022

February 2022

March 2022

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

BUILDING THE CASE FOR CLOUDBASED SOLUTIONS IN BROADCAST

SECURING YOUR ENTERTAINMENT – A LOOK AT NEW TECHNOLOGIES TO COUNTER PIRACY

EXPLORING FAST SERVICES AND RELATED TECHNOLOGIES

INDUSTRY FOCUS 2

CONTENT TRENDS IN MENA

INDUSTRY FOCUS 2 INDUSTRY FOCUS 2

Print Editorial Calendar Jan - Jun 2022

DIGITAL ARCHIVES

SUBTITLING, DUBBING AND CLOSED CAPTIONING – EMERGING TRENDS

April 2022

May 2022

June 2022

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

SPORTS AND TECH – WHAT’S NEW

WOMEN IN BROADCAST – SPECIAL FEATURE

REMOTE PRODUCTION

INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

DRONE CINEMATOGRAPHY – AN UPCOMING ECOSYSTEM

INDUSTRY FOCUS 2

EXHIBITION

EXHIBITION

CABSAT PREVIEW

CABSAT SHOW ISSUE

5G FOR BROADCAST

EDITING TECHNOLOGIES – WHAT’S NEW IN POST?

*Please note all dates and topics may be subject to change

Media Pack 2018

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July/Aug 2022

September 2022

October 2022

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

RECOMMENDATIONS AND DISCOVERABILITY IN STREAMING

DATA ANALYTICS AND BROADCAST – EXPLORING THE CONNECTION

CAMERA AND LENSES SPECIAL – NEW PRODUCTS IN THE MARKET

INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

INDUSTRY FOCUS 2

THE EVOLVIED NEWSROOM

SOFTWARE-DEFINED TECHNOLOGIES IN BROADCAST

MAM TECHNOLOGIES – NEW TRENDS

Print Editorial Calendar Jul-Dec 2022

EXHIBITION

IBC PREVIEW

EXHIBITION

IBC SHOW ISSUE

November 2022

December 2022

INDUSTRY FOCUS 1

INDUSTRY FOCUS 1

OTT – HOW HAVE TECHNOLOGIES EVOLVED IN STREAMING

UNDERSTANDING HOW AR/VR ARE EVOLVING TO PROVIDE BETTER VISUALS

INDUSTRY FOCUS 2

IP AND CLOUD - ARE WE ANY CLOSER TO MAKING A FULL TRANSITION?

INDUSTRY FOCUS 2

AUDIO IN BROADCAST

*Please note all dates and topics may be subject to change

Media Pack 2018

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Print Advertising Display

PROCONTENT

window one movies, but also series and non-exclusive library content.

We have a mix of volume and quality, of genre and category, to give substance to the window one original movie and original programming, and our own production/ commissioned production.”

And this is where cross-platform partnerships play a vital role.

“For me, original is branding.

In Discovery’s case, they commission content and have enough human resources to manage those commissions.

They are deeply involved in the productions. Other companies license content exclusively for a sufficient period of time to establish perceived ownership among viewers, and they stamp it with an original brand. And it’s very effective. That’s what we do.”

Beermann offered some

insights into Jawwy TV’s “macro programming model”.

“We want to own and operate a particular strand of programming that will be the exclusive marketing tent poles of the platform. StarzPlay just leased in August to do an exclusive series called Heels. Through their regular pipeline from Lionsgate, they have a regular flow of day and date originals from Starz Encore in the US. But they are Starz Originals, not Jawwy Originals. As an aggregator, we promote them as a Starz Original. We have a small but strong inventory of programmes that are exclusive to Jawwy TV that we use to differentiate the Jawwy TV position.

StarzPlay and Discovery and the rest are marketing tent poles to drive the differentiation, consideration, subscription acquisition and retention.”

The trick, he says, is to drive engagement through established

content, which sets the ball rolling for other aspects of the OTT operation. “Once we get them in the tent, they see everything.”

Even the most basic content decisions, however, are based on consumer data. Dada provided a view of how programming pans out on the ground.

“Most of the feedback that I give here is based on consumer data. For us, what makes a lot of sense and gets really high consumption from the majority of our subscription base is always the new series, which air at the same time as the US. We have a lot of partnerships that allow us to do that, for example Billions and the upcoming new season of Dexter through our output deal with Showtime.”

Starzplay data also shows that viewers love evergreen comedy box sets such as The

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DAFZA Industrial Park, Dubai Airport Free Zone, Al Qusais, Dubai, United Arab Emirates Gopalakrishnan - General Manager Tel. 00971 50 421 2692 | Email: gopal@canare.co.ae

November 2021 | www.broadcastprome.com | 43

Full Page 207mm x 270mm $5,000 p/m

Half Page Horizontal 175mm x 110mm $3,500 p/m

Island 2/3 Page 72mm × 144mm $2,500

HOME of IP Media Infrastructure.

2 1 lawo.online/home-tmb

HOME

MANAGEMENT PLATFORM

FOR IP-BASED MEDIA INFRASTRUCTURES

www.lawo.com

Double Page Spread 414mm x 270mm $8,000 p/m

Media Pack 2018

*Rates do not include UAE Government 5% VAT tax

1. Mid Page Spread 384mm × 57mm $4,500 per insertion

2. Quarter Page (V) 52mm × 230mm $2,500 per insertion

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Formats

Cost*

Dimensions

Print Advertising Rate Card

Per Issue

Double Page Spread Inside Front Cover

$8,000 $9,500

414mm(w) x 270mm(h) +10mm bleed

Full Page Outside Back Cover Inside Front Cover Inside Back Cover

$5,500 $7,500 $6,500 $6,000

207mm(w) x 270mm(h) +10mm bleed

Mid Page Spread

$4,500

384mm(w)x57 mm(h)

Half Page Horizontal Vertical

$3,500

175mm(w) x 110mm(h) 85mm(w)x230 mm(h)

Island 2/3 Page

$3,000

72mm(w) × 144mm(h)

Quarter Page Vertical

$2,500

83mm(w) × 110mm (h)

Media Pack 2018

* Does not include UAE Government 5% VAT

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Digital Audience Overview

55%

Desktop Users

165,802

Pageviews

48,654 Unique Visitors

3

Pages/Sessions

BroadcastProME.com has a growing online presence with varied traffic to the website; the platform provides intensive reach within the Middle East region with a strong presence within the UAE targeting affluent audiences.

The significant growth in unique and returning visitors reinforces the position as BroadcastProME.com being a strong destination for industry news.

1min29sec Avg Session Duration

45%

Mobile & Tablet Users

37%

Organic Search

55%

Desktop Users

45%

Mobile & Tablet Users

*Google Analytics: 2021 Average

Media Pack 2018

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Audience Geographical Breakdown

58% Middle East

BroadcastProME.com has a growing online presence with varied traffic to the website; the platform provides intensive reach within the Middle East region with a strong presence within the UAE targeting affluent audiences.

42%

Rest of the world

UAE

24%

North America

17%

Saudi Arabia

15%

APAC

8%

Egypt

7%

Europe

8%

Kuwait

4%

Other

9%

Oman

4%

Qatar

3%

Jordan

2%

The significant growth in unique and returning visitors reinforces the position as BroadcastProME.com being a strong destination for industry news.

*Google Analytics: 2021 Average

Media Pack 2018

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Digital Advertising Display

1 Display Formats 1. Super Leaderboard

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2. MPU Left 3. Leaderboard

BroadcastProME.com is a leading source of industry news from the region and beyond. The website has grown to become one of the most reliable sources of the latest news and trends in the market.

BroadcastProME.com offers multiple display advertising positions across the web site; be it on every page, targeted pages or key words. All display banners have several sizes to ensure compatibility with various screen sizes.

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*Google Analytics

Media Pack 2018

10

Video Formats

Digital Advertising Video

1. Website Video Advertising 2. E-Newsletter Video Advertising Advertise your video via our newsletters and website on the dedicated sections.

Engage with your target market with larger amounts of information in a short time. You can say more in a shorter amount of time on video as compared to text or even images.

1

Video advertising is a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video convenient to consume, but it can also be more engaging too.

2

Media Pack 2018

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Digital Advertising Newsletter Display Formats Leaderboard Sponsored Video

The daily and weekly email newsletters are designed to offer subscribers up-to-date stories and events. The e-newsletters are created by the news team driving the reader to specific, targeted pages.

The e-newsletter offers various advertising opportunities to get directly into the inbox of more than 16,000 industry professionals.

16,676 Subscribers

26%

Average open rate

2.19%

Newsletter CTR

1.10%

Leaderboard CTR

1.22%

Sponsored Video CTR Source: 2021 Average

Media Pack 2018

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Digital Advertising Email

EDM (Email Direct Marketing), commonly known as email blast is one of the most popular methods to promote products and services online and the biggest advantage is its speed and reach. We provide a service for advertisers to send your message directly to our opt in subscriber database. We also provide all the EDM metrics post campaign.

Lead Generation Same as an EDM but includes a data collection option where the reader is prompted to fill in their details for an RFI. These are most effective when done as a survey, competition or promotion.

16,676 Subscribers

14%

Average open rate

Media Pack 2018

13

Formats

Cost*

Dimensions**

JPEG/GIF/PNG/HTML5

Monthly Tenancy Model

Desktop in bold

$6,000

970px(w) x 90px(h) 728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h)

$4,000

345px(w) x 345px(h) 300px(w) x 250px(h) 250px(w) x 250px(h) 200px(w) x 170px(h)

$3,500

300px(w) x 250px(h)

$3,500

728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h)

$1,800 p/newsletter

728px(w) x 90px(h)

$3,000

728px(w) × 90px(h)

EDM Email blast

$3,500

640px(w)

EDM Lead Generation Email blast with info grab

$6,500

640px(w)

$6,000

N/A

Super Leaderboard Extended size and top of the website on all pages

MPU Main Right on homepage and sticky banner on all news pages

MPU Left Left sticky banner on homepage contents column

Leaderboard Middle of the website on home and news pages

Newsletter Leaderboard Banner on newsletter

Digital Issue Leaderboard Top of newsletter exclusive

Video Create a short video production and send out via all channels for maximum engagement

* Does not include UAE Government 5% VAT Media Pack 2018 **Required dimensions for responsive screen sizes

Digital Advertising Rate Card

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Events Live

Our events are designed to bring key issues, debates and innovations closer to the audiences they impact. They bring dialogues to life by presenting the views of eminent professionals, marketmakers and industry leaders who know the critical factors driving sector change and understanding what it takes to make a difference.

Our events are designed to be of real, practical value – impacting SMEs, Enterprise businesses and large corporates and offering every scale of business a key template for change, empowering companies to mature, evolve and thrive.

The events that we create, and deliver are crafted so as to provide uniquely enjoyable and informative occasions - taking place in tasteful settings with masterful catering and amenities.

Locations are chosen so as to facilitate access for key industry stakeholders - and attracting decision-makers and influencers ensures that our events offer powerful, real value to sponsors, who are consistently able to meet and engage with potential business partners.

Media Pack 2018

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Digital Events Webinars

Direct contact with your target group Reach and engage a very specific target group. Allow them to ask questions or pose questions of your own to the participants.

The interaction during a webinar gives you insight into your target group.

Reach your target group both live and afterwards A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched on-demand. This enables you to increase both the reach and the impact of your message.

Statistics Webinars enable you to measure audience response and engagement rates. They also offer you the opportunity to know who attends and how they interact which offers you a more targeted and strategic route to market.

Cost effective reach A webinar eliminates travel and expenses and offers a much wider reach. In 2020 our webinars had over 500 registrations per event ranging from all corners of the world.

Contact us if you would like to participate and sponsor a scheduled webinars event

Media Pack 2018

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Events Calendar

Mar

2022

May

2022

Media Pack 2018

Future of Sports Broadcasting Summit Mar 2022 (Date to be confirmed) Digital Event

Together – Leaders in Media and Entertainment May 2022 (Date to be confirmed) Live Event

Jul

2022

Nov

2022

BroadcastPro Tech Summit Jul 2022 (Date to be confirmed) Digital Event

ASBU BroadcastPro Summit & Awards 8th Nov 2022 Live Event

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Contacts

GROUP

CONTENT

ADVERTISING

Managing Director Raz Islam +971 50 451 8213 raz.islam@cpitrademedia.com

Editor Vijaya Cherian +971 4 375 5472 vijaya.cherian@cpitrademedia.com

Group Sales Director Sandip Virk +971 50 929 1845 sandip.virk@cpitrademedia.com

Managing Partner Vijaya Cherian +971 4 375 5472 vijaya.cherian@cpitrademedia.com Director of Finance & Business Operations Shiyas Kareem +971 4 375 5474 shiyas.kareem@cpitrademedia.com

Key Account Manager Raz Islam +971 50 451 8213 raz.islam@cpitrademedia.com

DIGITAL SERVICES Web Developer Sadiq Siddiqui +971 4 375 5716 muhammad.sadiq@cpitrademedia.com Web Developer Abdul Baeis +971 4 375 5481 abdul.baeis@cpitrademedia.com

Media Pack 2018 © 2022 BroadcastPro ME Middle East All rights reserved. Product of CPI Trade Media.

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