Q4 2019 Area Marcom Update

MARKETING & COMMUNICATIONS Q4 2019 ACTIVITIES UPDATE MIDDLE EAST & AFRICA

Radisson Blu Hotel, Dubai Canal View

CONTENTS

01 02 03 04 05

E-Commerce B2C Activities B2B Activities Content Marketing Social Media

06 07 08 09 10

Radisson Rewards Performance & Activities Partnership Update Media Coverage Performance External Communications Influencer Outreach

11 12 13

Outbound Media Coverage Awards Upcoming Activities

E-COMMERCE

BRAND WEB – AT A GLANCE - 2019 2.85M

Traffic

17.3M

EUR Comparable Revenue – (0.35%)

2.2%

CVR

21.3M

EUR All Hotels Revenue

137,847

172,031

-3.2% RNs Decline vs 2018

-0.3% Rev Decline vs 2018

Comparable RNs – (3.2%)

Sources: CRS, Adobe Analytics

All Hotels RNs

E-Commerce

AT A GLANCE – BRAND WEB – 2019 – Booked – Room Nights

+14.1%

-1.1%

May

June

-14.1%

-14.9%

-18.8%

-6.1%

Sep

Oct

Nov

Dec

+17.5%

+16.5%

Jan

Feb

Mar

-5.9%

-14.8%

Jul

Aug

-3.2% RNs Decline vs 2018

Sources: CRS

-6% Apr

+10.1%

-0.3% Rev Decline vs 2018

E-Commerce

Brand Web Channels – 2019 – Booked – Comparable Row Labels

RNs YTD CY

Brand Web

YTD RNs Var

Var RNs YTD %

Rev YTD CY TEUR Var Rev YTD TEUR

Var Rev YTD %

AHR YTD CY

Var AHR YTD

Var AHR YTD%

137,847

-4,614

-3.2%

17,309

-60

-0.3%

126

4

3.0%

32,980

1,991

6.4%

4,321

368

9.3%

131

3

2.7%

Brand Web Acquisition

8,713

-3,961

-31.3%

1,098

-362

-24.8%

126

11

9.4%

Brand Web Other

2,291

186

8.8%

256

36

16.5%

112

7

7.1%

Brand Web Direct

Affiliates & Meta-Search

6,307

1,330

26.7%

865

235

37.3%

137

11

8.3%

Search Contribution

59,314

2,764

4.9%

8,141

341

4.4%

137

-1

-0.5%

CRM - Email Radisson Rewards Grand Total

143

30

26.5%

16

5

47.9%

112

16

16.9%

28,099

-6,954

-19.8%

2,614

-683

-20.7%

93

-1

-1.1%

137,847

-4,614

-3.2%

17,309

-60

-0.3%

126

4

3.0%

•

Search Contribution continues to drive growth recording an additional 341,000 EUR vs 2018 +4.4% in addition to 4.9% uplift in RNs

•

Affiliates & META search has grown exponentially despite the volumes still being relatively smaller. 2019 was a positive year for Aff & MSE activities across the region.

•

Google Hotel Ads grew by 67.5% vs 2018 (comparable) due to increased visibility and investment driving an additional 165,000 EUR vs 2018.

•

Brand Web Acquisition recorded -31.3% deficits in RNs mainly due to Cart Abandonment which is an automated email reminder to book if you exit the checkout page – the reason is that New Web incorporates a different Cart Abandonment strategy.

Only 2 channels / sources declined on brand web The discontinued website www.radissonrewards.com was discontinued with the migration in June 2019 which sits under Radisson Rewards (Brand Web) in CRS causing a loss of traffic and reservations despite re-direction.

Brand Web Acquisition as a channel under brand web mainly

Sources: CRS

E-Commerce

Brand Web / Online Travel Agents seasonal development by month – Room Nights – 2019. Are OTAs and brand web booking trends similar?

Brand Web / OTA / Room Nights by Month 80000 70000 60000 50000 40000 30000 20000 10000 0 Jan

Feb

Ma r

Apr

Ma y

Jun Brand Web

Sources: CRS

Jul OTA

Aug

Sep

Oct

Nov

Dec

E-Commerce

Brand Web Channels Split – 2019 – All Hotels – Booked

21%

23%

0% • Search Contribution continues to drive the largest

7%

share of business across brand web. The current

2% 4%

majority of production is driven via the SEM lever of search with SEO slightly recovering after migration in 2019.

43%

Brand Web Direct

Brand Web Acquisition

Affiliates & Meta-Search Search Contribution Radisson Rewards

Sources: CRS

Brand Web Other CRM - Email

E-Commerce

Brand web / OTA Share – 2019 – All hotels - Booked

2% 4%

18%

26%

50%

Brand Web

Sources: CRS

Booking.com

Expedia Group

Agoda

Other OTA's

E-Commerce

Top performing brand web sources- BOOKED – 2019 – RNs – Booked – Comparable

59,314 +4.9% RNs

Search Engine Contribution

6,307 +26.7% RNs

Affiliates & META Search

32,980 +6.4%

Direct / Bookmarked

Sources: CRS

E-Commerce

Top 10 by volume and growth - BOOKED – 2019 – RNs – Booked – Comparable Top 10 Hotels by Volume (All Hotels) Hotel

Top 10 Hotels by brand web room nights growth (L4L)

RNs

Row Labels

RB Dubai Waterfront

8,879

PI Duqm

RB Dubai Deira Creek

7,700

PI Libreville

RB Abu Dhabi Yas Island

6,679

PI Kigali

RB Johannesburg Sandton

5,857

RB Marrakech

PI Abu Dhabi Yas Island

5,334

RB Dhahran Residence

RB Nairobi

4,788

RB Lusaka

RB Dakar

4,704

RB N'Djamena

RB Doha

4,573

RB Johannesburg Gautrain Sand RB Kigali

Sources: CRS

RNs YTD CY

YTD RNs Var

Var RNs YTD %

489

259

112.6%

2,102

878

71.7%

906

371

69.3%

3,734

1,478

65.5%

991

382

62.7%

2,918

1,086

59.3%

582

207

55.2%

RB Cairo Heliopolis

2,555

858

50.6%

4,501

RD Dakar Diamniadio

1,215

395

48.2%

4,274

RB Libreville

1,308

422

47.6%

RADISSON HOTEL GROUP | E-COMMERCE CHANNELS

Channel performance does not include comparable data / variances. Data only consists of (New Web) figures from June-Dec 2019 due to limited tracking capabilities between New Web and old Web

Copyright © 2018 Accenture All rights reserved. CONFIDENTIAL

Last Touch E-Commerce Channels by Feeders

Last Touch Channel à Organic – SEO

New Web

data – June-Dec 2019 – The below represents feeder performance by channel feeding into MEA hotels. Business coming from the top 5 markets by channel into MEA. The below indicates that South Africa organic performance – SEO – drives the largest volumes of business into MEA

Last Touch Channel

User Country

Visits

Revenue

Conversion Rate

Organic Search

ZA

76471

231546.12

0.91%

Organic Search

AE

66643

162190.88

0.86%

Organic Search

GB

45933

326468.57

0.93%

Organic Search

US

28807

450475.73

2.02%

Organic Search

SA

26025 243879

94107.35 1264788.65

1.20% 1.18%

Due New Web / Old Web, data via Adobe Analytics still can’t be effectively tracked. However Organic / SEO will remain a key channel. Our strategy includes growing traffic organically from high CVR markets with high basket values (AOV). Organic traffic is slightly recovering in MEA given the numerous efforts regionally, centrally, and via our agency.

EXPO DUBAI 2020 will be a major SEO opportunity to capitalize on given the vast amount of content we can work with.

Sources: Adobe Analytics

Last Touch Channel à Organic – SEO - Calls New Web data – June-Dec 2019

Row Labels

Sum of Google calls 2018

Sum of Google calls 2019

Variance

Phone Calls

425,408

590,444

+38.7%

Grand Total

590,444

590,444 calls were generated via Google to MEA hotels in 2019 (+38.7%) vs LY. Google calls drive a significant amount of direct phone call reservations, an average of 1617 calls a day into MEA hotels in 2019 were generated.

Calls generated are calls directly to hotels and not the RHG contact center.

Significant efforts have gone into optimizing GMB profiles in 2019 to drive increased phone calls to our hotels.

Source: YEXT

Last Touch Channels à Member performance

New Web data – June-Dec 2019 - June-Dec 2019 – The below represents top performing sources from

brand web split by member vs non member production. Direct traffic always has a high portion of member bookings.

Last Touch Channel

Visits

Revenue

Organic Search

Non Member Member

497135 10664

2440935.82 542036.29

Direct

Non Member Member

217215 37546

1842309.74 1877585.47

Paid Search

Non Member Member

207955 10348

1322429.18 610640.26

Organic Member vs Non Member Revenue

Direct Member vs Non Member Revenue

Paid Search Member vs Non Member Revenue

18% 32% 50%

50% 68%

82%

Organic Search Non Member

Sources: Adobe Analytics

Organic Search Member

Direct Non Member

Direct Member

Paid Search Non Member

Paid Search Member

Last Touch Channel à – Paid Search

New Web data – June-Dec 2019 - New Web data – June-Dec 2019 – The below represents feeder performance by channel feeding into MEA hotels. Business coming from the top 5 markets by channel into MEA. The below indicates that South Africa Paid Search performance– SEM – drives the largest volumes of business into MEA User Country

Visits

Revenue

Conversion Rate

Paid Search

ZA

29806

169618.1

1.90%

Paid Search

AE

29154

132423.76

1.57%

Paid Search

GB

24546

255944.13

1.59%

Paid Search

US

11991

269143.17

2.62%

Paid Search

NG

10920 106417

210296.82 1037425.98

2.52%

Paid search has been an instrumental channel to mitigate SEO decline and overall brand web decline since the launch / migration from old to new web. We’ve invested significantly larger budgets in key feeder markets to drive the SEM lever of brand web production.

Major audits have been taking place and increased bidding across important city level generic keywords such as “Hotels in Dubai “Hotels in Cape Town” have been prioritized.

Sources: Adobe Analytics

Last Touch Channel à Direct

New Web data – June-Dec 2019 –

The below represents feeder performance by channel feeding into MEA hotels. Business coming from the top 5 markets by channel into MEA. The below indicates that the US drives the largest volume of business into MEA via “Direct” Direct meaning guests who type www.radissonhotels.com and these bookings are heavily member driven reservations.

User Country

Visits

Revenue

Conversion Rate

Direct

US

67816

635727.79

1.21%

Direct

AE

25562

240516.95

3.79%

Direct

GB

24801

348719.05

2.75%

Direct

ZA

17399

242064.85

4.30%

Direct

SA

14157

186497.48

4.75%

149735

1653526.12

Direct traffic accounted for 22% of traffic in 2019 (New Web) June – Dec. A decent direct share indicates improved brand awareness, however; it can also indicate increased paid activities which will increase traffic from other sources.

Members also represent a large portion of direct traffic. It’s important we focus on converting visitors into members online to increase direct traffic / and member revenue.

Sources: Adobe Analytics

Last Touch Channel à META Search

New Web data – June-Dec 2019 - The below represents feeder performance by channel feeding into MEA hotels. Business coming from the top 5 markets by channel into MEA. The below indicates that the UK drives the largest volume of business into MEA via “META Search Channels such as Trivago / GHA / TripAdvisor” User Country

Visits

Revenue

Conversion Rate

CPC/Meta

GB

4646

32268.68

1.38%

CPC/Meta

AE

3172

18344.32

2.49%

CPC/Meta

FR

2456

36858.55

2.12%

CPC/Meta

US

2393

56550.78

4.47%

CPC/Meta

SA

2381

16714.03

3.11%

15048

160736.36

META search has also benefited from additional investment into key feeder markets to offset SEO declines. META search volumes have drastically improved and 26.7% growth via CRS has been recorded across booked comparable hotels.

Our largest META channel remains GHA (Google Hotel Ads) which drives significant volumes compared to Trivago / TripAdvisor / Wego

Sources: Adobe Analytics

META Search Screenshots

META Search Screenshots

Last Touch Channel à Affiliates

New Web data – June-Dec 2019 - The below represents feeder performance by channel feeding into MEA hotels. Business coming from the top 5 markets by channel into MEA. The below indicates that the UK drives the largest volume of business into MEA via Affiliate channels. Affiliate channels are coupon websites / cash back websites / influencer blogs / and various forms of publishers that drive business for MEA hotels.

User Country

Visits

Revenue

Conversion Rate

Affiliates

GB

656

23403.13

7.32%

Affiliates

DE

317

4681.44

2.84%

Affiliates

FR

292

17527.21

5.48%

Affiliates

US

287

27498.95

14.98%

Affiliates

SE

155

595.44

0.65%

1707

73706.17

Affiliates isn’t a volume channel, however it’s a consistently growing channel in MEA. A lot of work has gone into affiliate marketing in MEA over the past 2 years, with new partnerships with Trade Tracker MENA to enhanced visibility across various tactical offers across key publishers in key feeder markets.

Sources: Adobe Analytics

RADISSON HOTEL GROUP | E-COMMERCE CHANNELS

City demand / keyword demand refers to global search demand into the mentioned cities.

For example: How many people are searching for Dubai globally in 2019 vs 2018?

This gives us a basic understanding of how popular a city is.

Copyright Š 2018 Accenture All rights reserved. CONFIDENTIAL

Sample City Demand

Sample City Demand - Dubai Keyword = Hotels in Dubai 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 January

February

March

April

May

June

AVG MS 2018

July

August

Sept ember

AVG MS 2019

•

AVG MS = Average monthly searches. Searches in 2019 vs 2018 drastically declined indicating decreased demand into Dubai vs 2018.

•

The above chart is only based on searches in 2019 vs searches in 2018 for Dubai

Sources: Google

October

November

Sample City Demand – Cape Town Keyword = Hotels in Cape Town 80000 70000 60000 50000 40000 30000 20000 10000 0 January

February

March

April

May AVG MS 2018

Sources: Google

June

July

August

Sept ember

AVG MS 2019

•

AVG MS = Average monthly searches. Searches in 2019 vs 2018 drastically declined indicating decreased demand into Dubai vs 2018.

•

The above chart is only based on searches in 2019 vs searches in 2018 for Cape Town

October

November

Sample City Demand – Nairobi Keyword = Hotels in Nairobi 30000

25000

20000

15000

10000

5000

0 Janury

February

Ma rch

April

Ma y

June 2018

July

August

September

October

2019

•

AVG MS = Average monthly searches. Searches in 2019 vs 2018 drastically declined indicating decreased demand into Dubai vs 2018.

•

The above chart is only based on searches in 2019 vs searches in 2018 for Nairobi

Sources: Google

November

December

Sample City Demand – Jeddah Keyword = Hotels in Jeddah 12000

10000

8000

6000

4000

2000

0 January

February

March

April

May AVG MS 2018

June

July

August

Sept ember

AVG MS 2019

•

AVG MS = Average monthly searches. Searches in 2019 vs 2018 drastically declined indicating decreased demand into Dubai vs 2018.

•

The above chart is only based on searches in 2019 vs searches in 2018 for Jeddah

Sources: Google

October

November

B2C ACTIVITIES

TACTICAL CAMPAIGNS – Q4 34,005 Room Nights Total (All Channels)

5,503 Room Nights

Campaigns • • •

Dream Deals Winter 2019 October Sale 2019 Cyber Sale 2019

Brand Web Only

2,575

Brand Web – Search

Sources: Bi

TOP 3 in RNs

1. RB Cape Town Le Vendome 2. RB Port Elizabeth 3. RB Dubai Waterfront

FORMULA 1 – E-COMMERCE SUPPORT ASO has supported the F1 by increasing SEM visibility across corporate SEM accounts for Abu Dhabi hotels during the F1 season with no extra cost to the hotels.

This has resulted in additional USD 4428 revenue via SEM site-links

PAC

Channel

F1GP

Paid Search

F1GP

Email

F1GP

Affiliates

Sources: Adobe Analytics

Revenue (USD) 4428.52 347.72 257.7

WINTER DREAM DEALS ENGLISH LANDING PAGE

WINTER DREAM DEALS ARABIC LANDING PAGE

OCTOBER SALE

CYBER SALE

Formula 1 Weekend Abu Dhabi Yas Island Social Media Campaign Ø Package created for Radisson Blu Hotel, Abu Dhabi Yas Island & Park Inn by Radisson, Abu Dhabi Yas Island Ø Including hotel stay and tickets to the F1 event

Promotion of package through various Social Media channels: ü Sponsored Ads through brand accounts ü Brand blog posts capitalizing on search volume for the F1 ü Hotel paid social media posts through Facebook & Instagram

RESULTS: REACH:

LANDING PAGE VIEWS:

PURCHASES:

1, 617, 366

2, 642

898

SPONSORED SOCIAL MEDIA ADS

Radisson Hotels & Radisson Rewards Accounts

SPONSORED SOCIAL MEDIA ADS Radisson Blu Brand Account

SPONSORED SOCIAL MEDIA ADS Park Inn by Radisson Brand Account

SPONSORED SOCIAL MEDIA ADS Radisson Hotels & Radisson Rewards Accounts https://blog.parkinn.com/abu-dhabi-grand-prix-the-event-of-the-season/

https://blog.radissonblu.com/experts-guide-yas-marina-motorsports/

TRAVEL TRADE

ONLINE PUBLISHER EXPOSURE NEW OPENINGS Ø Travel Trade Daily Ø Travel Trade Weekly Ø Travel Trade Mena IMPRESSIONS = 1.98m CLICKS = 12, 044

HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW

Date: 01.12.2019 Media: Destinations of the World AVE: EUR 10,005 Reach: 36,900 Summary: DPS ad for Radisson Blu, Canal View.

41

RADISSON HOTEL GROUP | E-COMMERCE CHANNELS

WEGO Campaign Dubai

Copyright © 2018 Accenture All rights reserved. CONFIDENTIAL

WEGO Display Campaign § § §

Activity: WEGO Display Campaign Objective: Drive awareness and conversions for CFG hotels.

KPI: Quality Traffic and Brand Web Revenue

What is WEGO? WEGO is Middle East and APAC’s largest META Search aggregator, with 37,000,000 searches happening in Saudi Arabia on WEGO. WEGO is essentially a rate aggregator and filters rates for both flights and hotels. Wego was one of the first aggregators to offer a full Arabic language experience which is why the presence in KSA is huge.

Why WEGO? 1- Middle Easts largest travel aggregator 2- Massive potential in KSA as a feeder to UAE due to the 37,000,000 searches taking place on WEGO in Saudi Arabia 3- Average CTR of 0.40 compared to 0.20 from other industry aggregators 4- Approx. ROI of 1.5 – 2.2X 5- Ability to target users searching for flights and hotels 6- 13,000,000 travelers use WEGO every month.

Results Conversions: 373 conversions driven by the WEGO dynamic campaign Impressions / Views: 300K+

WEGO Display Campaign

B2B ACTIVITIES

GDS Q4 CAMPAIGN OBJECTIVES:

GDS awareness campaign which aimed to offer more visibility to our focus hotels across all areas during summer months for selected hotels in our area

TIMELINE:

Campaign Display Days: 01 October until 29 November 2019, 14 October until 13 December 2019

RESULTS:

Bookings

Room Nights

Revenue

3920

10102

Eur 1,318,589

46

RADISSON MEETINGS ASSET AND CHANNEL AUDIT SHEETS OBJECTIVES:

With the continuous focus on B2B and Radisson meetings, our hotels were requested to complete 2 audit sheets

TIMELINE:

All audits were completedby 30th September 2019. During Q4 ASO and regional marketing teams worked on the audits and outlined action plans for the hotel

CURRENT STATUS: •

All Area have completed the audit sheets already

•

Next Steps; • Based on the audit results each hotel will be contacted to ensure the missing points are actioned to be 100% in line with Radisson meetings standards during Q1 2020

47

RADISSON MEETINGS XL EVENTS BROCHURE (Selected hotel exposure in the brochure) OBJECTIVES:

Collaterals:

To help sales teams to sell their XL meeting spaces, CSO created XL meetings brochure where selected hotels are getting exposure. The material is available online and offline ( GSO offices EAME, sales presenter app and for all hotels usage in EAME) The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page link https://radissonmeetings.com/xl-venues.html

48

RADISSON MEETINGS Healthcare Services OBJECTIVES:

Collaterals:

To help sales teams to sell their meeting spaces, for healthcare segment specific bookers we created healthcare specific marketing material and collaterals. The material is available online and offline ( GSO offices EAME, sales presenter app and for all hotels usage in EAME) The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page link https://healthcare.radissonmeetings.com/

49

RADISSON MEETINGS FINANCIAL SERVICES COLLATERAL OBJECTIVES:

To help sales teams to have a better selling power on financial industry companies, CSO created dedicated collateral where selected hotels are getting exposure. These assets need to be used by sales teams when engaging with financial services clients

Collaterals:

The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page https://radissonmeetings.com/financial-services.html

50

RADISSON MEETINGS AIRPORT HOTELS MATERIALS OBJECTIVES:

To provide sales teams the tools to sell our airport hotels, CSO created dedicated material where selected hotels are getting exposure.

Collaterals:

The material is available including the landing page, sales presenter deck, e-footer banner. Landing page: https://radissonmeetings.com/airport-hotels.html

51

RADISSON MEETINGS SPIN AND WIN PROMOTION OBJECTIVES:

A tactical meetings and events offer designed to support the second Sales Wave of the year.

•Stimulate buying and increase consumer interest •Increase number of RR4B enrolments •Increase customer engagement through a creative, fun mechanic •Support the second sales wave of the year –the hook message •Improve hotel engagement with Radisson Rewards for Business

TIMELINE:

•Booking window: 9 September –15 November 2019 •Meet window: 9 September 2019 –30 June 2020

RESULTS:

Definite/Converted Revenue: EUR 2.4 M Prospect Revenue: Eur 250K

52

Radisson Meetings campaign (Display and LinkedIn activation) OBJECTIVES: To drive awareness and generate revenue through the new Radisson meetings website and e-rfp functionality

Radisson Meetings – Programmatic Display April, May June, Aug, Sept, Oct, Nov Impressions

Clicks

CTR

Cost

CESE

75,488,695

85,327

0.20%

EUR 59,453

101,534,158

144,340

0.38%

EUR 43,986

MEA

53,343,225

202,807

0.15%

EUR 30,300

NOBA

44,694,843

62,963

0.15%

EUR 46,274

UKIWE

86,162,463

148,696

0.17%

EUR 54,282

TOTAL

361,223,384

644,133

0.21%

EUR 234,294

Radisson Meetings – LinkedIn paid posts April, May June, Oct, Nov Campaign CESE MEA NOBA UKIWE TOTAL

Impressions 1,362,691 1,345,302 2,283,703 1,745,465 6,737,161

Clicks 2,681 5,846 6,077 3,859 18,463

100% 85.327

AREA

EEURT

Impressions vs Clicks 144.340

75.488.695

101.534.158

Total Spent EUR 30,094 EUR 11,895 EUR 40,671 EUR 24,476 EUR 107,136

Total Engagements 3,712 6,819 9,484 4,922 24,937

44.694.843

86.162.463

NOBA

UKIWE

53.343.225 99% CESE

EEURT

MEA Impressions

Clicks

Impressions vs Clicks 100% 2.681

% CTR 0.19% 0.33% 0.25% 0.21% 0.24%

148.696

202.807

100%

100%

62.963

100%

6.077

3.859

2.283.703

1.745.465

NOBA

UKIWE

5.846

100% 1.362.691 99%

1.345.302

99% CESE

MEA Impressions

Clicks

RADISSON MEETINGS ERFP CVENT WHITE LABEL SOLUTION OBJECTIVES:

a new eRFP functionality which is powered by Cvent (we call it the Cvent white label).

The functionality is almost identical to the one of the Cvent platform itself but will be of course populated only with our hotels and designed in our branding.

RESULTS FROM 1ST AUGUST UNTIL 31ST DECEMBER 2019:

DEFINITE REVENUE: EUR 138,604 BUSINESS IN PIPELINE: EUR 2,773,290

54

INDUSTRY SPECIFIC CAMPAIGNS

Healthcare April to June 2019 Healthcare

Automotive 15 Nov – 15 Dec 2019 Automotive Total Spent

Impressions

Clicks

% CTR

Total Engagements

Impressions

Clicks

CTR

Cost

Total Engagements

2,016 0.37% EUR 13,238

3,405

CESE

549,295

PROMO AD

235,410

774 0.33%

EUR 5,295

1,307

313,885

1,242 0.40%

EUR 7,943

2,098

CESE NL

8,913.77 € 3,610.64 €

126,973 58,023

657 335

0.52% 0.58%

658 335

WHITE PAPER AD

CH DE

1,636.46 € 3,666.67 €

18,431 50,519

124 198

0.67% 0.39%

124 199

EERUT

59,653

570 0.96% EUR 1,891

730

EERUT TR

1,869.91 € 1,869.91 €

139,481 139,481

753 753

0.54% 0.54%

759 759

PROMO AD

25,533

240 0.94%

EUR 761

311

WHITE PAPER AD

34,120

330 0.97%

EUR 1,130

419

MEA AE

3,443.35 € 1,893.30 €

42,803 22,667

454 230

1.06% 1.01%

456 231

MEA

272,339

1,917 0.70% EUR 4,355

3,337

SA ZA

599.78 € 950.27 €

6,605 13,531

67 157

1.01% 1.16%

67 158

PROMO AD

121,602

697 0.57%

EUR 1,742

1,242

NOB NO

4,195.61 € 358.77 €

48,852 3,726

343 31

0.70% 0.83%

344 31

WHITE PAPER AD

150,737

1,220 0.81%

EUR 2,613

2,095

SE DK

2,854.55 € 982.29 €

31,528 13,598

209 103

0.66% 0.76%

210 103

NOB

313,331

1,538 0.49% EUR 10,697

2,350

UKIRWE UK

7,901.15 € 3,901.15 €

167,230 91,111

790 405

0.47% 0.44%

794 407

PROMO AD

134,852

595 0.44%

EUR 4,279

888

WHITE PAPER AD

178,479

943 0.53%

EUR 6,418

1,462

FR Grand Total

4,000.00 € 26,323.79 €

76,119 525,339

385 2,997

0.51% 0.57%

387 3,011

UKIRWE

352,141

1,674 0.48% EUR 10,998

2,769

PROMO AD

149,358

638 0.43%

EUR 4,399

1,043

WHITE PAPER AD

202,783

1,036 0.51%

EUR 6,599

1,726

7,715 0.50% EUR 41,179

12,591

Grand Total

1,546,759

B2B NEWSLETTERS – OCTOBER 2019

-

MIDDLE EAST NEWSLETTER SENT OUT ON THE 22ND OCTOBER WENT OUT TO 26700 DATABASE

-

AFRICA NEWSLETTER 22ND OCTOBER WENT OUT TO 13490 DATABASE

56

B2B NEWSLETTERS – NOVEMBER 2019

-

MIDDLE EASTNEWSLETTER SENT OUT ON THE 19TH NOVEMBER WENT OUT TO 24107 DATABASE

-

AFRICA EASTNEWSLETTER SENT OUT ON THE 19TH NOVEMBER WENT OUT TO 13324 DATABASE TOGETHER

57

B2B NEWSLETTERS – DECEMBER 2019

-

MIDDLE EAST NEWSLETTER SENT OUT ON THE 6th DECEMBER WENT OUT TO 16200

-

AFRICA NEWSLETTER SENT OUT ON THE 6TH DECEMBER WENT OUT TO 26609 DATABASE

58

TRADE SHOWS MAGICAL KENYA

• Trade show hosted on 2 – 4 October – Medium size stand with RHG brand identity – Featured hotels including their destinations on 12834 a large print at the back of the stand – Rotating brand video on display during the show – Medium and large size prints featuring key hotels images

59

Africa – Social Events Campaign (to promote the new e-RFP tool)

• Film & Event Magazine 2019

• Advert and Editorial coverage in the October 2019 edition • Advertorial in prime position • Featured image in the RAD Rooftops for Year-End events section • Full page Advert • Editorial coverage featuring CPTZD, CPTRR & CPTPB voted the best rooftops in Cape Town

SALES SUPPORT MARKETING COLATTERAL:

• Brand compliant print and digital collateral – Digital & Print collateral – RHG South Africa offers – Trade show collateral and stands •

12834

IBTM World 2019

61

CONTENT MARKETING

DECKCHAIR CAPTURES RADISSON BLU HOTEL DUBAI WATERFRONT https://camera.deckchair.com/radisson-blu-dubai-waterfront-uae

*To enquire about a deckchair camera please contact emma.figge@radissonhotels.com

DECKCHAIR CAPTURES RADISSON BLU HOTEL DUBAI DEIRA CREEK http://camera.deckchair.com/radisson-blu-hotel-deira-creek-dubai

*To enquire about a deckchair camera please contact emma.figge@radissonhotels.com

DECKCHAIR CAPTURES CAPE TOWN, SOUTH AFRICA

RADISSON RED, CAPE TOWN https://camera.deckchair.com/radisson-red-waterfront-cape-town-south-africa

RADISSON BLU HOTEL WATERFRONT, CAPE TOWN https://camera.deckchair.com/radisson-blu-waterfront-cape-town-south-africa

*To enquire about a deckchair camera please contact emma.figge@radissonhotels.com

65

NEW / RE-OPTIMIZED BLOG POSTS FEATURING MEA – RADISSON BLU

https://blog.radissonblu.com/6-reasonscasablanca-is-an-architecture-lovers-dream/

https://blog.radissonblu.com/top-designspots-in-dubai/

https://blog.radissonblu.com/your-room-witha-bluview/

https://blog.radissonblu.com/experts-guide-yasmarina-motorsports/

https://blog.radissonblu.com/top-hotels-tospend-your-radisson-rewards-points/

NEW / RE-OPTIMIZED BLOG POSTS FEATURING MEA – PARK INN

https://blog.parkinn.com/dubai-in-color/

https://blog.parkinn.com/a-guide-to-cape-town-conferences/

67.

https://blog.parkinn.com/welcome-to-al-khobar-thecommercial-heart-of-saudi-arabia/

https://blog.parkinn.com/top-5-surfing-spots-youmust-try/

https://blog.parkinn.com/enjoy-a-thrilling-familyouting-at-ferrari-world

https://blog.parkinn.com/a-foodie-guide-to-duqm/

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW DESTINATION BLOG POST Ø Ø Ø Ø

Dedicated blog post hosted on the Radisson Blu Blog Strengthens SEO rankings and builds hotel awareness Internal links to hotel website Theme: Top Design Spots in Dubai – showcasing the location of the hotel and destination tips

B2C NEWSLETTERS MIDDLE EAST & AFRICA DATABASE 2019

• Newsletters are now all multi-branded under Radisson Hotels • Brand databases have been combined creating a wider audience

RADISSON HOTELS MIDDLE EAST & AFRICA

DATABASE COUNT

105,000

CRM – B2C NEWSLETTERS RADISSON HOTELS

CRM – B2C NEWSLETTERS RADISSON HOTELS

CRM – B2C NEWSLETTERS NEW OPENINGS EXPOSURE

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW & RADISSON BLU HOTEL CASABLANCA CITY CENTER

CRM B2C NEWSLETTERS Ø Ø

Deployed 3 times to Middle East B2C database Showcasing new opening and linking to hotel website

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW LIFESTYLE PHOTOSHOOT • ASO funded lifestyle photoshoot • A few samples below:

Meetings & Events

Pool Deck

BAI

BAI

Pool Deck

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW OUTDOOR ADVERTISING Ø Ø Ø Ø

Digital lamppost LED screens in English and Arabic Located on Dubai Mall Boulevard Start date: November 21st Highlighting the main USPs of the hotel including rooms, M&E, F&B and location

RHG ROLL-UP BANNERS AND BACKDROPS

Ø RHG Area-specific banners created for Sales teams and Business Development teams Ø To be used for interviews, events, panels etc. as branded backdrops and photo walls

AFRICA SALES SUPPORT MARKETING COLLATERAL:

• Brand compliant print and digital collateral – Digital & Print collateral – RHG South Africa offers – Trade show collateral and stands •

12834

IBTM World 2019

81

AFRICA NEW OPENING MARKETING SUPPORT RADISSON BLU HOTEL CASABLANCA, CITY CENTER

•

Content Marketing • Brand Artwork Tool activation • Logo Toolkit • Blog • Photography & Videography support • Hotel property page • Copywriting Digital Channels • SEM paid advertising • Search Engen Optimisation • Google My Business Page opened • F&B GMB Page opened B2C Newsletter & CRM • Destination with link to hotel page Brand Adverts • Digital Ads, global campaign ads, retargeting • Magazine advert Social Media • Opened all social platforms • Social media training • Regional and global calendars with best practices, global campaign promotions and social media retargeting • Rich media content to advertise on all social media channels worth €20,000 Regional GM’s Conference hosted in November ‘19

•

• • •

• 82.

Blog https://blog.radissonblu.com/6-reasons-casablanca-is-an-architecture-lovers-dream/

AFRICA NEW OPENING MARKETING SUPPORT RADISSON BLU HOTEL & Residence, Nairobi Arboretum

•

•

• • •

•

Content Marketing • Brand Artwork Tool activation • Logo Toolkit • Blog • Photography & Videography support • Hotel property page • Copywriting Digital Channels • SEM paid advertising • Search Engen Optimisation • Google My Business Page opened • F&B GMB Page opened B2C Newsletter & CRM • Destination with link to hotel page Brand Adverts • Digital Ads, global campaign ads, retargeting Social Media • Opened all social platforms • Social media training • Regional and global calendars with best practices, global campaign promotions and social media retargeting Regional GM’s Conference hosted in November ‘19

83.

Blogs: https://blog.radissonblu.com/the-perfect-safari-nairobi/ & https://blog.radissonblu.com/nairobi-a-year-round-escape/

KSA Video Production Video making for Park Inn by Radisson Makkah Aziziyah.

84

SOCIAL MEDIA

FANBASE = 1,782,500 +11.75% vs 2018 (FACEBOOK & INSTAGRAM)

ENGAGEMENT = 10, 943, 220

(ORGANIC LIKES, COMMENTS, SHARES)

+5.45% vs. last month (FACEBOOK ONLY)

SOCIAL MEDIA RESULTS MEA 2019

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON BLU - FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON BLU - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE PARK INN BY RADISSON - FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE PARK INN BY RADISSON - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON COLLECTION – FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON COLLECTION - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON RED – FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON RED - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON RED - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON HOTELS INSTAGRAM

FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON REWARDS INSTAGRAM

FACEBOOK

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW SOCIAL MEDIA SPONSORED ADS Ø Ø Ø Ø

Social Media Display campaign in English and Arabic Facebook & Instagram through the hotel social media accounts Carousel ads highlighting the hotels’ USPs and linking to the property page website Targeting UAE and KSA market with the objective of clicks and engagement

RESULTS SO FAR (as of 12 December – campaign still ongoing) Ø Campaign has delivered over 4 Million impressions Ø 38,077 links were recorded Ø Although engagement rate is almost similar on both markets, KSA recorded higher link clicks (23,318) than UAE with (14,759) link clicks

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW HOTEL SOCIAL MEDIA Ø English carousel Ads examples:

NEW OPENING SUPPORT RADISSON BLU HOTEL, DUBAI CANAL VIEW BRAND SOCIAL MEDIA Ø

New opening exposure through all brand social media channels: Ø Ø Ø

Radisson Blu Radisson Hotels Radisson Rewards

OMAN SOCIAL MEDIA Prophet’s Birthday Promotion

25 RN 1,329 OMR rev F&D included

OMAN SOCIAL MEDIA National Day Promotion 86 RN 4,648 OMR rev F&D included

OMAN SOCIAL MEDIA Social Media (Instagram) Competition OCT 2019 :

GOOD ALERT!đ&#x;š¨ Follow @radissonblusohar and tag as many of your friends to get a chance to win a voucher for 2 persons for our famous Turkish Buffet night happening each 3rd and 4th Friday Night of the monthđ&#x;’™ Winner announce : Friday 25 October 2019đ&#x;˜?Good luck to allđ&#x;˜? !‍đ&#x;š¨ďş§ďş‘Řą ďş&#x;دا Ů‹ ďşŁďť Ůˆâ€Ź @ â€ŤďşłŮ‘ŮˆŮŠ ďť“Ůˆďť&#x;Ůˆ ďť&#x;ﺣﺳﺎﺑﺎ‏radissonblusohar â€ŤŮˆďťŁďť§ďşˇŮ† اﺑع ďť‹ŘŻŘŻ ن‏ â€ŤŘŁďşťŘŻďť—ďşŽŘĄŮƒ ŮˆŘ§ďşŁďşťŮ„ ďť‹ďť ďť° ďť“Řąďşťďş” ďť&#x;عﺑﺢ ďş‘Ůˆďť“ďŻžďŽŤ ﺡﺎإ ďť&#x;ﺡﺧﺝﯞن  ďť&#x;ďŻžďť ďş”â€Ź ‍اďť&#x;ďťŁďş„ďť›ŮˆďťťŘŞ اďť&#x;ﺗعﯞﺔ ل ﺛﺎďť&#x;ŘŤ ŮˆŘąŘ§ďş‘ďťŠ ďş&#x;ďťŁďťŒďş” ن ل ﺡع  دق‏ ‍đ&#x;’™ŘąŘ§ŘŻďŻžďşłŮˆŮ† ďş‘ďť Ůˆ ﺝﺣﺎع‏ ‍đ&#x;˜?ﺑﺎďť&#x;ďş—Ůˆďť“ďŻžŮ‚ ďť&#x;ďť ďş&#x;ﯞ‏٢٠٥ي ‍ ŘŁďť›ďş—Ůˆďş‘Řąâ€ŹŮ˘ŮĽ ‍ اďť&#x;ďş&#x;ďťŁďťŒďş”â€Ź: ‍ان اďť&#x;ﺎﺋز‏ 103

OMAN SOCIAL MEDIA Social Media (Instagram) Competition OCT 2019 :

COMPETITION ALERT đ&#x;š¨ Win a voucher for 2 pax for our famous Wednesday Japanese Night at Amaranthai restaurant đ&#x;’™ All what you need to do is : 1. Follow our page @radissonblusohar 2.Tag as many friends as you can to increase your chance to win.

All the best guys đ&#x;˜? đ&#x;š¨â€ŤďťŁďşłďşŽďş‘ďť˜ďş” أﺎعاﺗﺎي‏ ‍đ&#x;’™ďť›Ů?ن أت اďť&#x;عاﺑﺢ ďť&#x;Ůˆďş&#x;ďş‘ďş” ﺡﺎإ ďť&#x;ﺡﺧﺝﯞن ن ďť&#x;ďŻžďť ďş” Ř§ďťťŘąďş‘ďťŒďşŽŘĄ ďť&#x;ďť ďťŁďş„ďť›ŮˆďťťŘŞ اďť&#x;ﯞﺎﺑﺎﯞﺔ اďť&#x;ﺡﯞع؊  ďťŁŘˇďťŒŮ… أﺎعاﺗﺎي‏. : ‍ل ﺎ ďť‹ďť ďŻžŮƒ ďť“ďťŒďť ďŽŤ ÚžŮˆâ€Ź @ â€Ťďť“Ůˆďť&#x;Ůˆ ďť&#x;ﺝﺣﺔ اďť&#x;دق‏.ŮĄradissonblusohar ٢. .‍ﺡن أﺑع ďť‹ŘŻŘŻ ن ŘŁďşťŘŻďť—ďşŽŘĄŮƒ ďť&#x;زﯞﺎد؊ ďť“Řąďşťďş” اďť&#x;عﺑﺢ‏ â˜ş ‍ل اďť&#x;ďş—Ůˆďť“ďŻžŮ‚ ďť&#x;ďť ďş&#x;ﯞ‏ 104

OMAN SOCIAL MEDIA

Social Media (Instagram) Competition :

•End of the year GIVEAWAY! Do you want to start your 2020 with a happy vibes and prizes from Radisson Blu hotel Sohar?

All you need to do to win one night stay is: Step 1: tell us what are your wishes for the New Year.

Step 2: Follow our page @radissonblusohar Step 3: tag as many as you can from your friends Step 4: wait for the great news on 1st January 2020 ‫‬ ‫‬ !‬‫‫ﻟﻘد ﺣﺎن ﻣوﻋد اﻟرﺑﺢ ﻣﻌﻧﺎ‬ ‫‫ﻛل ﻣﺎ ﻋﻠﯾك ﻓﻌﻠﮫ ﻟﻠﻔوز ﺑﺈﻗﺎﻣﺔ ﻟﻠﯾﻠﺔ واﺣدة ﻓﻲ ﻓﻧدق رادﯾﺳون ﺑﻠو‬ :‬‫ﺻﺣﺎر ھو‬ ‬‫ اﺧﺑرﻧﺎ ﻣﺎ ھﻲ أﻣﻧﯾﺎﺗك ﻓﻲ اﻟﺳﻧﺔ اﻟﺟدﯾدة‬:ً‫‫اوﻻ‬ ‬‫ اﻋﻣل ﻓوﻟو ﻟﻠﺣﺳﺎب‬:ً ‫‫ﺛﺎﻧﯾﺎ‬ ‫ك‬ ‬ ‫ اﻋﻣل ﻣﻧﺷن ﻻﻛﺑر ﻋدد ﻣن أﺻدﻗﺎء‬:ً ‫‫ﺛﺎﻟﺛﺎ‬ ٢٠٢٠ ‫ ﯾﻧﺎﯾر‬١ ‫ اﻧﺗظر اﻻﺧﺑﺎر اﻟﺟﯾدة ﯾوم اﻻرﺑﻌﺎء ﺗﺎرﯾﺦ‬:ً ‫‫‬راﺑﻌﺎ‬

105

OMAN SOCIAL MEDIA National Day Promotion 111 RN 6,495 OMR rev F&D included

OMAN SOCIAL MEDIA Prophet’s Birthday Promotion 56 RN 3250 OMR rev F&D included

OMAN SOCIAL MEDIA National Day Promotion: 36 RN 1,418 OMR rev F&D included

108

KSA SOCIAL MEDIA Radisson Blu Riyadh, Diplomatic Quarter launch Content Marketing activities to increase brand exposure and announce hotel opening on Instagram and Facebook.

109

KSA SOCIAL MEDIA Radisson Blu Riyadh, Diplomatic Quarter launch Content Marketing activities to increase brand exposure and announce hotel opening on Instagram and Facebook.

110

KSA SOCIAL MEDIA Radisson Blu Riyadh, Diplomatic Quarter launch Content Marketing activities to increase brand exposure and announce hotel opening on Instagram and Facebook.

111

KSA SOCIAL MEDIA Radisson Blu Riyadh, Diplomatic Quarter launch Facebook carousel to increase brand exposure and announce hotel opening on Instagram and Facebook.

112

KSA SOCIAL MEDIA Dream Deals Campaign PLATFORM: Daily posting on all KSA hotels social channels (IG & FB) – Arabic and English.

113

RADISSON REWARDS PERFORMANCE & ACTIVITIES

RADISSON REWARDS INSIGHTS

RADISSON REWARDS FOR INDIVIDUALS YTD OCT 2019 RR Stays

RR Stay YOY

RR Nights

RR Nights YOY

RR Room Revenu e USD

RR ROOM REVEN UE YOY

RR F&D Revenu e

RR F&D REVEN UE YOY

RR Total Revenu e

RR TOTAL REVEN UE YOY

RR SOC

RR SOC LY

RR SOR

RR SOR LY

186565

26.3%

651927

24.7%

82,226,7 67

17.2%

15,107,0 94

14%

97,333,8 62

16.7%

20.4%

18.6%

19.8%

18.8%

RADISSON REWARDS FOR BUSINESS YTD DEC 2019 SMEStays

SME YOY

SME Nights

SME Nights YOY

SME Rev USD

SME Rev YOY

RR4P Planners

RR4P Planners YOY

RR4P REVENUE

RR4P REVENUE YOY

1854

3096%

43853

2228%

4,930,905

1226%

1383

14.1%

10,174513

-0.8%

RADISSON REWARDS FOR BUSINESS ENROLLMENT REPORT YTD DEC 2019 SME Enrollments

SME YOY%

Planner Enrollments

Planners YOY%

Travel Agents Enrollments

Travel Agents YOY%

5052

7117%

1693

76.9%

222

-8.3%

115

RADISSON REWARDS ENROLLMENT UPDATE YTD DECEMBER 2019

2019 YTD Enrollment target 190,141 2018 YTD Enrollment 141,363 2019 YTD Enrollment 204,777

78760 12834

Increased enrollments by %7.7 above the yearly target!!!

19446

18469 YTD TARGET 2017

116

RADISSON REWARDS OTA TRAVEL SITE POINTS UPDATE (SEPT 01 2018- NOVEMBER 2019)

AS A REMINDER…What is it?

Enrollment incentive to encourage guests booked through Online Travel Agent (OTA) channel to become members and book their next stay through direct channel.

78760 12834

Area Performance • 45 hotels in our Area managed to enroll more than 10% of their OTA guests to become a Radisson Rewards member…

WELL DONE!!!

• Its easily achievable to reach at least 50% target.

• Hotels have been given all the marketing and support material to sell this incentive to our OTA guests to help them to enroll to Radisson Rewards

19446

18469 YTD TARGET 2017

117

RADISSON REWARDS ENGAGEMENT SCORES NOVEMBER 2019 Area Performance • 28 hotels in our Area managed to beat the target of 70% score • This is a very simple target to achieve which should be 100% for all hotels.

Basically this is based on asking 3 main and important questions to our guests.

78760 12834 1) If you’re not a Radisson Rewards member, were you asked 19446 to join the program?

2) Were you recognized as a Radisson Rewards member during your stay?

3) Were you given18469 your benefits or made aware of them during your stay?

YTD TARGET 2017

118

RADISSON REWARDS INCENTIVE PROGRAM OBJECTIVES:

A new team incentive for Radisson Rewards enrolments started on 1 September 2019 for two consecutive months.

TIMELINE: :

September and October 2019 CAMPAIGN BRIEF:

$1 per enrollment A fixed amount of $1 per enrolment will be paid for every new member enrolled 110% or moreover the hotel’s monthly goal.

How will your hotel receive the incentive?

Pay-out of the incentive will be done automatically the month following and will show as credit on the consolidate RHG invoice. Check with your Finance Department.

119

RADISSON REWARDS INCENTIVE SEPTEMBER-OCTOBER RESULTS

Our area has the highest number of hotels to achieve the 110% goal and achieved the highest payout amount! Congratulations!

120

RADISSON REWARDS DECEMBER INCENTIVE PROGRAM OBJECTIVES:

A new team incentive for Radisson Rewards enrolments to push enrolment in December TIMELINE: :

December 2019 CAMPAIGN BRIEF:

1 million points for the team winning Target reached by 100% - one entry Target reached by 105% - two entries Target reached by 110% - three entries Target reached by 115% - four entries 5 prizes of 1 Million points available - one per area

121

RADISSON REWARDS INCENTIVE DECEMBER RESULTS

Number of hotels secured for entry/entries in lucky draw

Number of secured entries

34 hotels

4 entries

2 hotels

3 entries

1 hotel

2 entries

3 hotels

1 entry

our area enrolled 34,6% more in December 2019 compared to the same month last year which is great to see! Congratulations Radisson Blu Jeddah Corniche to win 1 million points!

122

RADISSON REWARDS E-LEARNING TRAININGS

123

RADISSON REWARDS ALL NEW MEMBER EXCLUSIVE EVENTS

124

RADISSON REWARDS ALL NEW MEMBER EXCLUSIVE EVENTS

125

RADISSON REWARDS B2B HOTEL PROMOTIONS

126

PARTNERSHIP UPDATE

PARTNER MEETINGS AND OPPORTUNITIES WON

AMEX

OFFERS LIVE FOR AMEX EGYPT, UAE, MUSCAT,KUWAIT (Valid from August 2019 – December 30th 2019) - Radisson Collection Exclusive offer for Centurion Customers on F&B and rooms - Destination Egypt Amex Project is live - UAE Hotels F&B Offer for Amex members

128

MASTER CARD

SME/ISLAMIC CARD OFFER (Valid from August 2019 – September 2020) - MEA Wide offers are live for both Islamic and SME card segment - 15% discount offer with breakfast to closed user group - Dedicated landing pages to support the campaign

MASTE RCARD RUSSIA

10% Off rack rate when paid with Mastercard Offer given for Mastercard Russia valid from September 2019 until March 2020 is live

AIRLINE FFP LAUNCH PROMOTION REMINDER!!!

LAUNCH PROMOTION Objectives •Engage EMEA direct mileage earners in Radisson Rewards •Reward guests for joining the program •Communicate new way forward with mileage earning •Campaign Dates March 1 through December 31, 2019 The card inserts are being printed to be distributed to all the hotels in the area by mail as of October 2019

129

AMEX CAMPAIGN OBJECTIVES: To strengthen our relationship and access to AMEX closed user group with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From August 2019 until December 2019, the below offers are live with Amex • UAE F&B 15% Discount on FB • Kuwait and Muscat Radisson Collection F&B and Spa offers • Radisson Hotels Egypt Room and F&B Discounted Offer

RESULTS: • UAE F&B 15% Discount on FB: AED 79,855 • Kuwait and Muscat Radisson Collection F&B and Spa offers: Symphony Style: AED 26,379 Hormuz Grand: AED 75,904 • Radisson Hotels Egypt Room and F&B Discounted Offer : AED 2778

130

MASTERCARD CAMPAIGN OBJECTIVES: To strengthen our relationship and access to Mastercard closed user group with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From August 2019 until September 2020, the below offers are live with Mastercard • 15% discount on rooms with breakfast for SME Card Holders • 15% discount on rooms with breakfast for Islamic Card Holders

131

MASTERCARD RUSSIA OBJECTIVES: To strengthen our relationship and access to Mastercard holders in Russua with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From September 2019 until March 2020, the below offers are live with Mastercard • 10% off rack rate when paying by Mastercard.

132

MEDIA COVERAGE PERFORMANCE

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP SHARE OF VOICE (based on Number of Clips) – Full Year 2019 Radisson Hotel Group secured the highest Share of Voice overall in 2019 with 57%, followed by Hilton with 32%. Compared to 2018, Radisson Hotel Group was able to gain a 5% SOV from the 52% secured.

Source: Meltwater

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP SHARE OF VOICE (based on Number of Clips) – Q4 2019 Radisson Hotel Group secured the highest Share of Voice overall in 2019 with 62%, followed by Hilton with 32%. Compared to Q3 Radisson Hotel Group was able to increase the SOV by 2% from the 60% secured.

Source: Meltwater

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP POTENTIAL REACH (OTS) Q4 2019

TOTAL REACH / OTS 450000000 400000000

BRANDS

TOTAL OTS

SOV BY OTS

Radisson Hotel Group

403, 430, 000

56%

350000000 300000000 250000000

Hilton

200000000 150000000

Marriott Hotels & Resorts

277, 320, 000 12,120, 000

39% 2%

100000000

Accor Hotels

50000000 0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels

Accor Hotels

TOTAL

26, 540, 000 719, 410, 000

4% 100.00%

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP MEDIA COVERAGE VOLUME Q4 2019 Radisson Hotel Group secured a total of 1,100 articles. Hilton follows with 561 articles followed by Marriott and Accor which had 41 and 75 respectively.

NUMBER OF CLIPS Keywords

1200 1000

Radisson Hotel Group

800

Hilton 600

Marriott Hotels & Resorts

400

Accor Hotels

200

TOTAL

0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels Accor Hotels

No. of Clips 1100 561 41 75 1,777

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP ADVERTISING VALUE EQUIVALENT (AVE) Q4 2019

Keywords Radisson Hotel Group

AD VALUE (EUR) 60000000

Hilton

50000000

Marriott Hotels & Resorts

40000000 30000000

Accor Hotels

20000000

TOTAL

10000000 0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels Accor Hotels

Ad Value (EUR) 50, 430, 000 34, 660, 000 1, 524, 802 3, 320, 000 89, 934, 802

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE SHARE OF VOICE (based on Reach/OTS) – Q4 2019 KEY HIGHLIGHT: Middle East media coverage reached a high record during Q4 in 2019. Radisson Hotel Group achieved the highest amount of articles with 36% share (1,871 articles).

SOV Q4 Middle East

19%

36% 20%

25%

Radisson Hotel Group

Source: Media Eye

Intercontinental

Rotana

Mo venpick

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE POTENTIAL REACH (OTS) Q4 2019 TOTAL REACH / OTS 700.000.000

600.000.000

BRANDS

TOTAL OTS

500.000.000

Radisson Hotel Group

648,410,712

400.000.000

Intercontinental

205,712,202

300.000.000

Rotana

65,167,706

200.000.000

Movenpick

45,294,150

100.000.000

TOTAL

0 Radisson Hotel Group

Source: Media Eye

Intercontinental

Rotana

Mo venpick

964,578,770

SOV BY OTS 36% 25% 20% 19% 100%

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE MEDIA COVERAGE VOLUME Q4 2019

NUMBER OF CLIPPINGS 2.000 1.800 1.600

Keywords

No. of Clips

Radisson Hotel Group

1,871

Intercontinental

1,553

Rotana

1,313

Movenpick

1,020

Total

5,757

1.400 1.200 1.000 800 600 400 200 0 Radisson Hotel Group

Source: Media Eye

Intercontinental

Rotana

Mo venpick

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE ADVERTISING VALUE EQUIVALENT (AVE) Q4 2019

AD VALUE (US$)

Keywords

Ad Value (US$)

Radisson Hotel Group

29,536,452

Intercontinental

14,841,196

Rotana

12,848,930

Movenpick

18,692,871

TOTAL

75,919,449

35.000.000

30.000.000

25.000.000

20.000.000

15.000.000

10.000.000

5.000.000

0 Radisson Hotel Group

Source: Media Eye

Intercontinental

Rotana

Mo venpick

EXTERNAL COMMUNICATIONS

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon This article outlines a leadership interview with Tim Cordon highlighting Radisson Hotel Group’s latest hotels, expansion plans, etc. It particularly highlights Radisson Red latest brand launch in addition to other hotels across the GCC. The article was covered in several publications.

Date: 22.10.2019 Media: Layalina.com AVE: EUR 8,987 Reach: 3,761,446 Link: https://bit.ly/2WbsUjt

Date: 22.10.2019 Media: Sa2eh.com AVE: EUR 2,921 Reach: 43,967 Link: https://bit.ly/2Pg4Udm

Date: 22.10.2019 Media: Alqiyady.com AVE: EUR 2,921 Reach: 185,707 Link: https://bit.ly/32Ne7Oo

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon This interview segment features Tim Cordon talking about UAE’s hospitality market, Radisson Hotel Group’s expansion plans, and the market outlook for Expo 2020. The interview was hosted

by Business News presenter, Greg Fairlie, on Dubai One TV’s evening news segment.

Date: 24.10.2019 Media: Dubai One TV - “Emirates News” AVE: EUR 9,025 Reach: 1,400,000 Link: https://bit.ly/2BP62gq

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon This video news article features Tim Cordon talking about his career in the hotel business from a personal perspective under the publication's “Take Five” interview segment.

Date: 31.10.2019 Media: HotelierMiddleEast.com AVE: EUR 2,910 Reach: 60,620 Link: https://bit.ly/2Py9Sm7

Date: 31.10.2019 Media: Hotelier Middle East (YouTube) AVE: EUR 2,910 Reach: 3,350 Link: https://bit.ly/2JCCBm5

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon This article features a Q&A with Tim Cordon talking about Radisson Hotel Group’s (RHG) latest expansion plans across the Middle East.

Date: 19.11.2019 Media: DOTWNews.com AVE: EUR 2,951 Reach: 36,900 Link: https://bit.ly/33pJjTt

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon These article feature an 2020 outlook with Tim Cordon and a KSA outlook with Tim Cordon.

Media: Argaam.com Link: https://bit.ly/33yIYya Summary: This article features Tim Cordon, Area Senior Vice President, outlining Radisson Hotel Group’s plans, presence and growth across the Saudi market.

Date: 11.12.2019 Media: hospitalitynewsmag.com Link: http://www.hospitalitynewsmag.com/en/e vent/wishes-and-expectations

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Tim Cordon This article features an 2020 outlook with Tim Cordon.

Date: 17.12.2019 Media: Al Khaleej Newspaper Circulation: 142,500 Unique Monthly Visitors: 504,560

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Ramsay Rankoussi and Elie Milky

Date: December 2019 Media: Gulf Business – DPS Link: https://we.tl/t-HGSxGsMZyM

15 0

Date: November / December 2019 Media: Arabian Business Print and ArabianBusiness.com AVE: EUR 10,281 Reach: 1,089,181 Link: https://www.arabianbusiness.com/travel-hospitality/433686-radisson-lookingto-take-advantage-of-opportunities-in-uae-saudi-arabia

MEA EXTERNAL COMMUNICATIONS – MIDDLE EAST Executive Profiling– Ramsay Rankoussi and Elie Milky

Date: 15.12.2019 Media: Hotelier Middle East https://youtu.be/op2q_q63rzY Date: 27.11.2019 Media: ArabianBusiness.com

Date: 23.12.2019 Media: ArabianBusiness.com

https://www.arabianbusiness.com/travel-hospitality/434510the-life-of-business-traveller

https://www.arabianbusiness.com/business/436123the-best-laid-plans

15 1

MEA EXTERNAL COMMUNICATIONS – MIDDL EAST RHG News

Date: 18.10.2019 Media: HotelNewsME.com Link: https://bit.ly/2W8MxbQ Summary: This article highlights some of Radisson Hotel Group hotels around the GCC that won awards at the recent World Luxury Hotel Awards ceremony. The winner hotels included: Symphony Style in Kuwait and Hormuz Grand Muscat, Oman.

15 2

MEA EXTERNAL COMMUNICATIONS – UAE RHG News This article outlines Radisson Hotel Group’s announcement of three new hotel openings in the UAE for 2020.

Date: 16.12.2019 Media: Al Khaleej

Date: 17.12.2019 Media: Alkhaleej.ae Link: https://bit.ly/2Qb1GXN

Date: 19.12.2019 Media: Emaratyah.ae Link: https://bit.ly/2rbHz36 15 3

Date: 17.12.2019 Media: HotelandRest.com Link: https://bit.ly/36RDWOL

MEA EXTERNAL COMMUNICATIONS – UAE Responsible Business These articles highlight the Radisson Hotel Group Box Appeal social responsibility campaign.

Date: 25.10.2019 Media: Khaleej Times (WKND. Magazine) AVE: EUR 3,333 Reach: 90,000 Date: 25.10.2019 Media: KhaleejTimes.com (wknd.)

AVE: EUR 8,957 Reach: 16,041,746 Link: https://bit.ly/36mAble Date: 09.12.2019 Media: HotelNewsME.com Link: https://bit.ly/2rDRYVs Date: 09.12.2019 Media: DubaiHotelsGuide.com Link: https://bit.ly/2EdaFlE Date: 11.12.2019 Media: HotelierMiddleEast.com Link: https://bit.ly/38uSmWT Date: 11.12.2019 Media: ArabianIndustry.com Link: https://bit.ly/2PCf86G

MEA EXTERNAL COMMUNICATIONS – UAE Executive Profiling– David Allan, Anni Timonen, Odile De Groot This cover story includes a 4 page editorial coverage outlining the opening of Radisson Blu, Canal View and the management team of Radisson Blu Dubai Waterfront and Canal View.

Date: 01.10.2019 Media: Hotel News & Catering (online and print) AVE: EUR 16,916 Reach: 11,500 https://issuu.com/hotelnewsme/docs/fullmag_hcnme _oct19_issuu https://www.hotelnewsme.com/news/interviewradisson-hotel-groups-star-leadership-trio/

MEA EXTERNAL COMMUNICATIONS – UAE Executive Profiling– David Allan Interview with David Allan looking ahead of Expo 2020 and the market developments within Dubai.

Date: 15.11.2019 Media: TTG AVE: EUR 3,500 Reach: 34,000

MEA EXTERNAL COMMUNICATIONS – KSA RHG Profiling This news release talks about Radisson Hotel Group’s latest property openings across Saudi Arabia; upcoming hotels and total operational units in the country.

Date: 02.10.2019 Media: Faselah.net AVE: EUR 2,906 Reach: 10,710 Link: https://bit.ly/2n5UYHN

EXTERNAL COMMUNICATIONS - KSA BUSINESS MEDIA A life style article about Radisson Blu Hotel, Jeddah Corniche.

Date: December 2019 Details: An online article featuring the hotel different facilities + a printed article.

158

EXTERNAL COMMUNICATIONS - KSA BUSINESS MEDIA Opening of Radisson Blu Dubai Canal View in Saudi Media.

Date: 15 November 2019

159

EXTERNAL COMMUNICATIONS – KSA BUSINESS MEDIA An online article about the PI Makkah Al Naseem and the stay experience.

Platform: Makkah Online Newspaper.

160

EXTERNAL COMMUNICATIONS – KSA BUSINESS MEDIA

An online article about the PI Makkah Al Naseem and the stay experience in Roa Al Khabar online.

161

MEA EXTERNAL COMMUNICATIONS - AFRICA BUSINESS MEDIA Disseminated a wrap up story of RHG’s expansion in Africa during 2019 and secured over 89 pieces of coverage across various African markets, including South Africa, Ethiopia, Nigeria, etc. with a combined reach of over 3M.

https://www.businesstraveller.com/business-travel/2019/09/26/radisson-ihg-and-marriott-boost-theirpresence-in-africa/ https://www.hotelbusiness.com/in-africa-hotel-brands-sign-deals/ https://www.hospitalitynet.org/news/4095187.html https://www.breakingtravelnews.com/news/article/ahif-2019-radisson-hotel-group-signs-11-africaproperties/ https://guardian.ng/saturday-magazine/travel-a-tourism/with-11-new-hotels-radisson-group-acceleratesexpansion-in-africa/ https://www.hoteliermiddleeast.com/business/109171-radisson-hotel-group-boosts-development-in-africawith-11-hotels https://onlinenigeria.com/stories/54263-radisson-hotel-group-spreads-tentacles-signs-new-hotels.html https://nationaldailyng.com/radisson-hotel-group-spreads-tentacles-signs-new-hotels/ https://businessday.ng/travel/article/radisson-hotel-group-boosts-its-african-development-with-11-newhotels-signings/ https://igihe.com/ubukerarugendo/article/radisson-igiye-kunguka-hoteli-11-nshya-muri-afurika https://www.thecitizen.co.tz/news/business/1840414-5288424-3bghms/index.html http://www.algeriabusinessinfo.com/story-z1149280 https://www.cnbcafrica.com/apo/2019/09/24/radisson-hotel-group-boosts-its-african-development-signing11-new-hotels/ https://africabusinesscommunities.com/news/radisson-hotel-group-boosts-its-african-development-withthe-signing-of-11-new-hotels/ https://www.africardv.com/economie/radisson-hotel-group-expands-to-11-new-hotels-in-africa/ https://www.tendancehotellerie.fr/articles-breves/communique-de-presse/12114-article/radisson-hotelgroup-accelere-son-developpement-en-afrique-en-signant-11-nouveaux-hotels https://travelnewsbuzz.com/265670/radisson-hotel-group-banks-on-africa-11-new-hotels/ http://www.eglobaltravelmedia.com.au/radisson-hotel-group-boosts-its-african-development-signing-11new-hotels/

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS MEDIA Interviews with Tim Cordon and Andrew McLachlan was secured during AHIF 2019, resulting in coverage in Addis Ababa (ETV prime time news, The Reporter Ethiopia, top tier daily newspaper) and broader, including Kenya (The Standard Newspaper), etc.

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS MEDIA Article focusing on investors driving the hospitality sector in Francophone Africa, featured commentary by Erwan Garnier and secured coverage in some key African media titles.

xx

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS AND TRADE MEDIA Appointment announcement of Shaun Wheeler as GM of Radisson Blu Hotel Sandton secured coverage in key SA trade titles.

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS MEDIA Radisson Blu Hotel Nairobi Upper Hill secured domestic coverage for their executive level Safehotels Certification.

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS MEDIA Interviews with Andrew McLachlan (Business Traveller Africa), William McIntyre (SA Tourism Update) and Erwan Garnier (CNBC Africa) was published, discussing RHG’s expansion in Africa, the industry, etc.

MEA EXTERNAL COMMUNICATIONS – AFRICA BUSINESS MEDIA Nigeria Media Breakfast, hosted by the District Director of Nigeria and the GM’s of Lagos resulted in numerous articles in key Nigerian media titles discussing the Group’s position in the market, plans for the region, etc.

MEA EXTERNAL COMMUNICATIONS - UAE CONSUMER MEDIA Conde Nast Traveller ME featured an article about Collection hotels.

MEA EXTERNAL COMMUNICATIONS - UAE HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW

Date: 27.11.2019 Media: ArabianBusiness.com Link: https://bit.ly/33szDHM

Date: 19.11.2019 Media: SaudiGazette.com.sa Link: https://bit.ly/2DnoAow Date: 10.11.2019 Media: HospitalityAndCateringNews.com Link: https://bit.ly/2OdR8Gm Date: 05.11.2019 Media: HotelierMiddleEast.com Link: https://bit.ly/2JZwgRB Date: 04.11.2019 Media: HotelNewsME.com Link: https://bit.ly/2NOmnY3 Date: 19.11.2019 Media: SaudiGazette.com.sa Link: https://bit.ly/2DnoAow Date: 15.11.2019 Media: EyeOfRiyadh.com Link: https://www.eyeofriyadh.com/news/details/radissonhotel-group-opens-its-seventh-hotel-in-dubai Date: 15.11.2019 Media: EyeOfRiyadh.com Link: https://bit.ly/34bV4hq

MEA EXTERNAL COMMUNICATIONS - UAE HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW Date: 12.11.2019 Media: Boarding-magazine.com Link: https://bit.ly/2XSazsz Date: 25.11.2019 Media: Emaratyah.ae Link: https://bit.ly/2ONuiFF Date: 20.11.2019 Media: Me-ana.com Link: https://bit.ly/2DltXVj Date: 20.11.2019 Media: AL-Magazine.net Link: https://bit.ly/37s4jfy Date: 20.11.2019 Media: HotelandRest.com Link: https://bit.ly/35nhbl6 Date: 20.11.2019 Media: AR.TimeOutDubai.com Link: https://bit.ly/2D42uHz Date: 17.12.2019 Media: Alkhaleej.ae Date: 10.12.2019 Media: Business Traveller Middle East

MEA EXTERNAL COMMUNICATIONS - UAE HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW This article outlines the opening of the Radisson Blu, Canal View and the editors stay.

Date: 01.12.2019 Media: Destinations of the World AVE: EUR 9,081 Reach: 36,900

MEA EXTERNAL COMMUNICATIONS - UAE HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW HospitalityAndCateringNews(UK), TravelTradeDaily (Cyrpus), various pieces in the German market HospitalityNewsMag (Lebanon), HospitalityNet (NL), HotelNewsResource (CA)

173

MEA EXTERNAL COMMUNICATIONS - UAE HOTEL SUPPORT – OPENING OF RADISSON BLU HOTEL DUBAI CANAL VIEW

MEDIA EVENT We hosted a dinner + stay event for media and influencers on the evening of 21st November 2019 and received great feedback and coverage from the media on the launch of the new venue.

Several top media and influencers attended the event and enjoyed making their own pizza, mixologist session as well as dinner and then stay with late check out.

Media: •

Al Bayan

•

Layalina

•

Emarat Al Youm

•

Hotel and Catering News

•

Al Khaleejiah

•

Sayidaty

•

Arab News

•

Asharq Al Awsat

•

Destinations of the World News

174

MEA EXTERNAL COMMUNICATIONS – UAE

Date: 19.12.2019 Media: Arabian Industry Summary: This article features Aseelah restaurant and its the local cuisine at the Radisson Blu, Dubai Deira Creek.

Date: 19.12.2019 Media: SilverKris (SG Airlines in-flight magazine) 17 5

Summary: This article features Aseelah restaurant and its the local cuisine at the Radisson Blu, Dubai Deira Creek.

MEA EXTERNAL COMMUNICATIONS – UAE CONSUMER MEDIA Radisson Blu Hotel Dubai Deira Creek: Aseelah restaurant coverage.

MEA EXTERNAL COMMUNICTIONS - OMAN CONSUMER MEDIA The Hormuz Grand, A Radisson Collection Hotel was featured in the several daily newspapers.

MEA EXTERNAL COMMUNICTIONS - OMAN CONSUMER MEDIA The Hormuz Grand, A Radisson Collection Hotel was featured in the Conde Nast Traveller Middle and Time Out Muscat.

Date: 18.12.2019 Media: TimeOutMuscat.com Link: https://bit.ly/373XqzT Summary: This article features ’All Day Christmas Brunches’ in Muscat for the festive season. Hormuz Grand Muscat, A Radisson Collection Hotel, is listed in the article.

MEA EXTERNAL COMMUNICATIONS – OMAN CONSUMER MEDIA The Hormuz Grand, A Radisson Collection Hotel was featured in the several daily newspapers.

Date: December 4th 2019 Media: Times of Oman, Al Shabiba Newspaper , Muscat Daily Newspaper, Observer Newspaper and Oman Arabic Newspaper 17 9

MEA EXTERNAL COMMUNICATIONS – OMAN / BAHRAIN Date: 08.12.2019 Media: Emirates Woman Summary: This article highlights Hormuz Grand Muscat in Oman as part of a staycation feature story. The article gives an overview about the hotel and also a chance for readers to participate in the competition and stay at Hormuz Grand Muscat.

Date: 18.12.2019 Media: TTN Summary: This article highlights the festive season at the The Diplomat Radisson Blu Hotel, Residence & Spa, Manama.

18 0

MEA EXTERNAL COMMUNICTIONS - KSA CONSUMER MEDIA Nofa Resort Riyadh, a Radisson Collection Hotel was featured in Destinations of the World News and DNATA World Traveller Date: 10.12.2019 Media: Destinations of the World News Summary: This article features the Nofa Resort Riyadh by Radisson Hotel Group in Saudi Arabia as part of the “Arabian Journeys” news feature.

Date: 09.12.2019 Media: dnata World Traveller Summary: This article features the Nofa Resort Riyadh by Radisson Hotel Group in Saudi Arabia.

Date: 12.12.2019 Media: DOTWNews.com Link: https://bit.ly/2t6ncEY Summary: This article features the Nofa Resort Riyadh

by Radisson Hotel Group in Saudi Arabia as part of the “Arabian Journeys” news feature.

EXTERNAL COMMUNICATIONS – KSA CONSUMER MEDIA Media coverage of Radisson Blu Hotel & Residences, Riyadh Diplomatic Quarter - Vogue Magazine (English and Arabic) online and offline.

Digital readership: 350k per month.

182

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson RED Cape Town created South Africa’s first Plus Size Men’s Fashion Show which secured coverage on all top tier media across the country. The editorial exposure consisted of over 17 online articles, 20 print articles and more than 8 broadcast interviews with a combined reach of over 46, 792, 550.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Marrakech Carre Eden secured lengthy features in top tier domestic titles such as Le Temps and Fooding and interviews on Luxe Radio

Le Temps

Luxe Radio Fooding

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA The intimate Addis Ababa press trip to experience the city and Radisson Blu Addis Ababa was featured in Sawubona Magazine, the SAA inflight magazine, across a 6 page spread.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Park Inn by Radisson Cape Town Newlands achieved domestic media exposure, profiling one of their hearing-impaired staff members.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Cape Town Waterfront secured coverage in domestic SA titles via interviews with the hotels concierge sharing his insights, etc.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Cape Town Waterfront secured editorial spreads in key domestic titles promoting their Sunday Lunch and the launch of their Dubai-style Breakers Brunch.

https://www.iol.co.za/lifestyle/fooddrink/restaurants/cape-town/watch-a-fabulous-feastat-the-radisson-blu-waterfronts-sunday-lunch-buffet39232609 https://www.all4women.co.za/1856913/lifestyle/travel/ where-to-enjoy-sunday-lunch-with-a-view-in-themother-city

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Traveller24 and Inside Watch Africa (magazine and online) interviewed and featured Nikola Jelenovic, GM of Radisson Blu Gautrain and Desmond O’Connor (former) GM of Radisson Blu Hotel & Residence, Cape Town in profiling pieces.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Addis Ababa hosted their first monthly food, wine and art event which generated inserts on Arts TV.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Bly PE secured domestic editorial exposure for the hotel via topical interviews with the hotel GM and media hosting and events

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel & Residence, Nairobi Arboretum secured key domestic coverage (Business Daily Life supplement, Yummy Magazine, etc.) promoting their F&B offerings and restaurant via media hosting and events.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Cape Town Waterfront secured a series of coverage in top tier South African lifestyle titles, GQ and Glamour, promoting their Christmas lunch and the hotel as a summer hotspot.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel & Conference Center Niamey secured a double page spread in Afrique Magazine, reviewing the hotel and its facilities.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Marrakech Carre Eden hosted their annual gastronomic event, Vins et Gastronomie, and secured coverage in domestic media via reviews and radio interviews.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Park Inn by Radisson Nairobi Westlands launched their new menu and via a media launch, generated positive editorial exposure in key domestic media.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA KTN show My Testimony, a Sunday morning show with a viewership of 1.2M, filmed at Park Inn by Radisson Nairobi Westlands, constantly mentioning the hotel in the insert and included the hotel in the show’s credits. Weekly NTV lifestyle show, Living with Ess, features constant mentions of Park Inn by Radisson Nairobi Westlands on the show, social media posts across their platforms, tag the hotel.

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Casablanca City Center along with Radisson Blu Hotel Marrakech hosted a media and influencer trip for: Influencers: @jerrypeps – 72.1K followers @kenzotravel – 40.9K followers Media: - Luxe Radio - Telquel - Aujourd’hui Le Maroc Editorial Results: • Reach: 442, 196+ • 9 clippings to date Social Media Results • Instagram Posts: 6 • Stories: 91 • Reach: 202,5K+ • Engagement: 11K+

Aujourd’hui

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Nairobi Upper Hill, via their wedding event collaboration, secured coverage in key Kenyan media, discussing weddings, helping to improve the hotel’s position in the market.

Business Daily Standard Newspaper

MEA EXTERNAL COMMUNICATIONS – AFRICA CONSUMER MEDIA Radisson Blu Hotel Nairobi Upper Hill hosted an exlcusive media event to showcase the recently relaunched Chophouse Restaurant which resulted in key domestic media coverage.

https://www.businessdailyafrica.com/lifestyle/food/Hotels-Scramble-for-Children/4258338-52632501qn4dp/index.html

https://www.businessdailyafrica.com/A-Taste-of-Chophouses-New-Menu/539444-5280166-g8yj7z/index.html

MEDIA/INFLUENCER EVENT – AFRICA

Name: ECMeetup Bloggers (@ecmeetup) Audience Demographics: 35 Lifestyle, Travel, Food & Beauty bloggers in Port Elizabeth Link to blog post: Dates: 15 November 2019 Social Media Following: 72 996 Instagram followers (combined) Total Insta and Snapchat stories: 50 Insta-stories

201

MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA The opening of Radisson Blu Hotel Casablanca achieved editorial coverage pre, during and post opening in domestic and key international feeder markets

https://www.youtube.com/watch?v=XfUUMsxru2g&feature=youtu.be http://www.mediamarketing.ma/article/ZBPPDDAP/le_groupe_haotelier_ae_radisson_hotel_group_au_ou vre_son_premier_haotel_aa_casablanca.html http://www.idprestige.com/index.php/20-news/vos-communiques/829-radisson-hotel-group-a-casablanca https://insight.carma.com/a/ad3f7537-b3c6-41c1-aa64-296d763dc159 https://www.youtube.com/watch?v=mjOkAv98ccA https://youtu.be/527OooFLfrE https://www.hibatv.ma/video-49945.html https://www.businesstravellerafrica.co.za/radisson-blu-opens-in-casablanca/ https://www.afritraveller.com/single-post/2019/11/16/Radisson-Group-Opens-First-Hotel-in-CasablancaMorocco https://www.hospitalitymarketplace.co.za/radisson-hotel-group-opens-first-hotel-in-casablanca/ 202

MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA The opening of Radisson Blu Hotel Nairobi Arboretum secured key media coverage in Kenya and the hotels key feeder markets. It also secured the December cover of Business Traveller Africa.

https://www.afritraveller.com/single-post/2019/10/02/Radisson-BluExpands-in-Kenya-with-Third-Hotel-in-Nairobi https://www.businesstravellerafrica.co.za/radisson-opens-third-nairobihotel/ http://www.tam.co.za/article/195669/Radisson-opens-new-hotel-in-Nairobi https://www.breakingtravelnews.com/news/article/radisson-blu-hotelnairobi-arboretum-opens-in-kenya/ https://www.businesstraveller.com/business-travel/2019/10/02/radissonblu-opens-extended-stay-property-in-nairobi/

203

MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA The signing of Radisson Hotel Bahir Bar secured key domestic coverage in Ethiopia and its key feeder markets.

https://www.afritraveller.com/single-post/2019/11/22/Radisson-Hotel-Group-Expands-in-Ethiopia-withFourth-Hotel https://www.hospitalitynet.org/announcement/41004034/radisson-hotel-bahir-dar.html https://www.2merkato.com/news/alerts/5849-radisson-bahir-dar-to-be-opened-in-ethiopia https://constructionreviewonline.com/2019/12/radisson-hotel-announces-its-fourth-hotel-in-ethiopia/ https://addisfortune.com/radisson-expands-hotel-business-to-bahir-dar/ https://www.zehabesha.com/radisson-hotel-bahir-dar-to-open-in-ethiopia/ https://ethio.news/2019/11/16/radisson-hotel-to-open-branch-in-bahir-dar/ https://ethiopianmonitor.com/2019/11/18/radisson-hotel-group-announces-its-fourth-hotel-in-ethiopia/ https://atstravel.co.ke/blog/2019/12/13/radisson-group-signs-bahir-dar/ https://magazine-wellness.com/news/radisson-hotel-bahir-dar-abrira-en-etiopia/ https://www.branapress.com/tag/radisson-blue-to-launch-branch-in-bahir-dar/ https://www.thereporterethiopia.com/article/radisson-sets-foot-bahir-dar-partners-grand-resort-spa https://www.hoteliermiddleeast.com/business/111738-radisson-hotel-group-launches-fourth-hotel-inethiopia https://travelershints.com/radisson-hotel-bahir-dar-to-open-in-ethiopia-news/

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MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA Signing of Radisson Hotel Tunis secured coverage in Tunis and its key feeder markets.

https://www.businesstravellerafrica.co.za/radisson-introduces-third-brand-to-tunisia/ https://www.bizcommunity.com/Article/215/529/196626.html https://www.businesstraveller.com/business-travel/2019/10/11/radisson-to-open-first-property-in-tunisian-capital/ https://www.breakingtravelnews.com/news/article/radisson-hotel-tunis-pencilled-in-for-late-2023/ https://www.hotel-online.com/press_releases/release/radisson-hotel-group-to-bring-new-hotel-to-tunisia-in-2023/ https://www.hospitalitynet.org/announcement/41003817/radisson-hotel-tunis.html https://hospitality-on.com/en/rezidor-announces-park-inn-radisson-sousse-tunisia https://www.hotelmanagement.net/development/tunis-tunisia-to-get-first-radisson-branded-hotel https://www.hospitalitynewsmag.com/en/event/radisson-debuts-in-tunis-boosts-the-groups-portfolio-to-fourproperties-in-the-country/ https://www.iol.co.za/travel/africa/look-radisson-to-open-first-hotel-in-tunisia-34676886 http://www.travelandtourismdaily.co.ke/radisson-hotel-group-introduces-third-brand-tunisia/ http://www.etnw.co.za/article/195960/Radisson-to-debut-in-Tunis http://kapitalis.com/tunisie/2019/10/13/tourisme-le-groupe-hotelier-radisson-ouvre-une-4e-unite-en-tunisie/ https://www.afritraveller.com/single-post/2019/10/14/Radisson-Hotel-Group-Introduces-Third-Brand-in-Tunisia http://www.ttgmena.com/radisson-hotel-group-unveils-plans-for-radisson-hotel-tunis/ http://www.journaldespalaces.com/en/news-56401-Radisson-Hotel-Group-introduces-its-third-brand-to-Tunisia.html http://tdailynews.net/story-z11543970 http://www.expreso.info/noticias/hoteles/71714_anunciado_un_nuevo_radisson_hotel_en_tunez https://africabusinesscommunities.com/news/radisson-hotel-group-announces-signing-of-new-hotel-in-tunisia/ https://travelandynews.com/radisson-hotel-group-to-open-fourth-hotel-in-tunisia/ https://www.hotel-online.com/press_releases/release/radisson-hotel-group-to-bring-new-hotel-to-tunisia-in-2023/ http://www.eglobaltravelmedia.com.au/radisson-hotel-group-introduces-its-third-brand-to-tunisia/ https://hotelanalyst.co.uk/2019/10/11/27898/

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INFLUENCER ACTIVITIES

INFLUENCER COLLABORATION Radisson Blu Hotel & Residence Nairobi Arboretum 5 influencers invited to experience the hotel: Hali Oduor (17.8K) Stefanie Roma (110K) Joy Kendi (193K) Outdoor Episodes Kate Kendy Social Media Following: Instagram Combined: 350K+ Total posts on Social media: 12 posts 1 video: https://www.youtube.com/watch?v=nhx4G1ES6r4&feature=youtu.be 1 blog: http://www.outdoorepisodes.com/2019/12/17/i-discovered-a-gem-in-the-city/ Total Engagement: 48060

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CELEBRITY STAY Name: DADJU Hosting Hotel: Radisson Blu Hotel Dakar Sea Plaza Audience Demographics: Link to blog: https://www.instagram.com/dadju/ Dates: 21 December 2019 Social Media Following: Facebook: N/A Instagram: 3.7M Total posts on Social media: 1 Total Insta and Snapchat stories: 3 Total Engagement: 142.689

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Insert Screengrabs of all the blog and social media posts as well as stories produced from the visit

INFLUENCER COLLABORATION Name: Gi_Myers Hosting Hotel: Radisson Blu Hotel Cape Town Waterfront Audience Demographics: South African Link to blog: N/A Dates: 20 November 2019 Social Media Following: Instagram: 60 500 Total posts on Social media: 1 Total Insta and Snapchat stories: 3 Total Engagement: 7540

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INFLUENCER COLLABORATION Name: (Sharon Mwangi) Hosting Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, fashion, Models) Link to blog: (https://www.instagram.com/p/B6GllFtqCdT/) Dates: (15th, 13th 12th ) Social Media Following: (255,000) Instagram: (108K) Total posts on Social media: 3 Total Insta and Snapchat stories: 1(if applicable insert the total number of Instagram and Snapchat stories made by the influencer/blogger during the stay) Total Engagement: (15768)

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INFLUENCER COLLABORATION Name: (Sowairina/Unscripted with Grace) Hosting Hotel: Radisson Blu Hotel & Residence, Nairobi Arboretum Audience Demographics: (Lifestyle, fashion, Motivation, mothers) Link to blog: (https://www.instagram.com/p/B6h7f9PpAFg/) Dates: (26th, 21st. 20th , 19th November) Social Media Following: (562,000) Instagram: (97.9) Total posts on Social media: 6 Total Insta and Snapchat stories: 1(if applicable insert the total number of Instagram and Snapchat stories made by the influencer/blogger during the stay) Total Engagement: (27888)

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INFLUENCER COLLABORATION Name: capetownfoodguide Hosting Hotel: Radisson Blu Hotel Cape Town Waterfront Audience Demographics: Cape Town Link to blog: N/A Dates: November 2019 Social Media Following: Instagram: 14 400 Total posts on Social media: 0 Total Insta and Snapchat stories: 10 Total Engagement: 1175

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INFLUENCER COLLABORATION Name: Fashion Fundi Hosting Hotel: Radisson Blu Hotel Cape Town Waterfront Audience Demographics: SA Link to blog: N/A Dates: December 2019 Social Media Following: Instagram: 24 900 Total posts on Social media: Total Insta and Snapchat stories: 10 Total Engagement: 2786

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INFLUENCER COLLABORATION Name: Emmanuel Oyeleke Hosting Hotel: Radisson Blu Hotel Lagos Ikeja Audience Demographics: Lagos 40%, Abuja 30%, US 10% and Accra Ghana 5%.

Link to blog: https://www.instagram.com/p/B4DfMhjHVNE/ Dates: October 25, 2019 Social Media Following: Instagram: 80.2k Total posts on Social media: 1 Instagram posts Total Insta and Snapchat stories: 0 Insta Stories Total Engagement: 2,094

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INFLUENCER COLLABORATION Name: (Lady risper) Hosting Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, fashion, Models, Entrepreneurs) Link to blog: (https://www.instagram.com/p/B5rU70YAzND/) Dates: (5th, 4th, 3rd, December) Social Media Following: (258,000) Instagram: (258K) Total posts on Social media: 6 Total Insta and Snapchat stories: 1(if applicable insert the total number of Instagram and Snapchat stories made by the influencer/blogger during the stay) Total Engagement: (16431)

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INFLUENCER COLLABORATION Name: (Sharon mundia) Hosting Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, fashion, Models, Media, creatives) Link to blog: (https://www.instagram.com/p/B5YVex5n01L/) Dates: (27th November) Social Media Following: (326,000) Instagram: (326K) Total posts on Social media: 1 Total Insta and Snapchat stories: 1(if applicable insert the total number of Instagram and Snapchat stories made by the influencer/blogger during the stay) Total Engagement: (8219)

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INFLUENCER COLLABORATION Name: Arthur Nkusi, Comedian and media personality Hosting Hotel: Radisson Blu Hotel & Convention Centre, Kigali Audience Demographics: Link to blog: Instagram and Twitter posts Dates: Festive Season Promotion Campaign Social Media Following: Instagram 289k Total posts on Social media: 5 Total Insta and Snapchat stories: 4 Total Engagement: 57,000 post reach and 14,301 engagements

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INFLUENCER COLLABORATION Name: Ifeoma Okoye Hosting Hotel: Radisson Blu Hotel Lagos Ikeja Audience Demographics: Lagos 40%, Abuja 30%, US 10% and Accra Ghana 5%.

Link to blog: https://www.instagram.com/iamdodos_style/?hl=en Dates: October 15, 2019 Social Media Following: Instagram: 87.6k Total posts on Social media: 1 Instagram posts Total Insta and Snapchat stories: 6 Insta Stories Total Engagement: 50,458

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INFLUENCER COLLABORATION Name: (Hadiza Lawal) Hosting Hotel: Radisson Blu Hotel Lagos Anchorage V.I. Dates: (18/19th Oct) Social Media Following: (24.6k) Facebook: (Insert Facebook following) Instagram: (24.6k) Total posts on Social media: (3) Total Insta and Snapchat stories: (5-10) Total Engagement: (1000+)

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INFLUENCER COLLABORATION

Insert Screengrabs of all the blog and social media posts as well as stories produced from the visit

Name: Uganze (Your Food Geek87y) Hosting Hotel: Radisson Blu Hotel Lagos Ikeja Audience Demographics: Lagos 63%, Abuja 20%, US 5% and Accra Ghana 5%.

Link to blog: https://www.instagram.com/yourfoodgeek/?hl=en Dates: November 5, 2019 Social Media Following: Instagram: 87.6k Total posts on Social media: 5 Instagram posts Total Insta and Snapchat stories: 3 Insta Stories Total Engagement: 20,458

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INFLUENCER COLLABORATION Name: Romy Zim Hosting Hotel: Radisson Blu Hotel & Residence, Cape Town Link to blog: https://www.romyzim.com Social Media Following: (Insert their total number of followers across all social media platforms) Instagram: 97.1k followers Total posts on Social media: 2 Static Posts Total Insta and Snapchat stories: 8 Total Engagement: 3604 Likes / 152 Comments

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INFLUENCER COLLABORATION Name: (Lucia Musau) Audience Demographics: (Lifestyle) Hosting Hotel: Park Inn by Radisson Nairobi Westlands Link to blog: (https://www.instagram.com/p/B4M1ubzH2HX/) Dates: (12th November) Social Media Following: (227,317) Facebook: (130,317) Instagram: (98.3) Total posts on Social media: 1 Total Engagement: (1997)

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INFLUENCER COLLABORATION Name: (Lady risper) Hosting Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, fashion, Models, Enterprenuers) Link to blog: (https://www.instagram.com/p/B4M1ubzH2HX/) Dates: (26th, 27th 28th , 29th November) Social Media Following: (255,000) Instagram: (97.9) Total posts on Social media: 10 Total Insta and Snapchat stories: 1 Total Engagement: (16431)

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INFLUENCER COLLABORATION Name: Gina Mwoombola Hosting Hotel: Radisson Blu Hotel & Residence, Cape Town Link to blog: https://www.instagram.com/ginajeanz/ Social Media Following: (Insert their total number of followers across all social media platforms) Instagram: 15.7k followers Total posts on Social media: 1 Static Post Total Insta and Snapchat stories: 5 Total Engagement: 465 Likes / 3 Comments

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INSTAMEET 2019

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What an incredible week!

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In an age where the power of the social media influencer is undoubted and where travelers are inspired through stories, Radisson Hotel Group collaborated with 8 key influencers to develop a campaign to showcase the best of the UAE and Oman as a destination.

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Instameet UAE was launched in 2018 and due to its success it was expanded to Oman in 2019.

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The influencers got to experience the fabulous Yes I Can hospitality at our hotels, and had the chance to join some spectacular activities that promote the UAE and Oman as a destination.

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Instameet UAE and Oman has increased brand awareness, while showcasing the attractiveness of the UAE and Oman in our key source markets, through stunning visual content and social media engagement.

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INSTAMEET 2019

All of the videos have been posted on your social media handles and the engagement and reach has been fantastic.

We created a total of nine 60sec videos and several stories which we used throughout the week.

You have probably watched most of them already, but if not, click on the embedded links and follow the journey.

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INSTAMEET 2018 Reposts on brand channels

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INFLUENCER COLLABORATION Name: Hani (hanihanss) Audience Demographics: United Kingdom Link to blog: http://hanihanss.com/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: Instagram: 123k Snapchat: Total posts on Social media: 1 Total Insta and Snapchat stories: 8 Total Engagement: 4283

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INFLUENCER COLLABORATION Name: Ahmed Hossam (ahmedhossam11511) Audience Demographics: UAE Link to blog: https://www.instagram.com/ahmedhossam11511/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: Instagram: 1.1 M Snapchat: Total posts on Social media: 2 Total Insta and Snapchat stories: 40 Total Engagement: 75,852

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INFLUENCER COLLABORATION Name: familyholiday.hu Audience Demographics: Europe Link to blog:

fireworktv.onelink.me/iKBL/lucaindubai Dates: (November 2019) Social Media Following: (27.4k) Facebook: (NA) Instagram: (27.4k) Total posts on Social media: (1) Total Insta and Snapchat stories: (6) Total Engagement: (5k)

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INFLUENCER COLLABORATION Name: Francesco Pio Mancini (Francescomancinistyle) Audience Demographics: European Link to blog: https://www.fmstyle.net/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: 2.5k Instagram: 71.2k Snapchat: Total posts on Social media: 1 Total Insta and Snapchat stories: 4 Total Engagement: 1,594

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INFLUENCER COLLABORATION Name: Mila Milcamp (Milamilcamp) Audience Demographics: Russian Link to blog: http://milcamp.ru/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: Instagram: 45.3k Snapchat: Total posts on Social media: 1 Total Insta and Snapchat stories: 2 Total Engagement: 2,590

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INFLUENCER COLLABORATION Name: Ahmed El Sheikh (ahmedelsheikh_22_) Audience Demographics: Egypt Link to blog: Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: 102k Instagram: 2.3m Snapchat: Total posts on Social media: 1 Total Insta and Snapchat stories: 3 Total Engagement: 57,413

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INFLUENCER COLLABORATION Name: Anastasia Zlotnikova (zolotaja_sty) Audience Demographics: Russia Link to blog: Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: Instagram: 690k Snapchat: Total posts on Social media: 5 Total Insta and Snapchat stories: 5 Total Engagement: 17,331

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INFLUENCER COLLABORATION Name: Fernando Alonso (2 time Formula One Champion) Audience Demographics: Worldwide Link to blog:

https://www.instagram.com/fernandoalo_oficial/ Dates: (December 10-13 2019) Social Media Following: (2.6million) Facebook: (NA) Instagram: (2.6million) Total posts on Social media: (1) Total Insta and Snapchat stories: (4) Total Engagement: (50k)

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INFLUENCER COLLABORATION Name: 947p Audience Demographics: UAE Link to blog: https://www.instagram.com/947p/ Dates: (November 2019) Social Media Following: (23.1k) Facebook: (NA) Instagram: (23.1k) Total posts on Social media: (2) Total Insta and Snapchat stories: (25) Total Engagement: (22k)

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INFLUENCER COLLABORATION Name: Ahmed Al Marzouqi Audience Demographics: UAE Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Instagram: 30k Total posts on Social media: 3 Total Insta and Snapchat stories: 2 Total Engagement: 3,341

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INFLUENCER COLLABORATIONS Name: @salmanyusuffkhan Audience Demographics: India Dates: 30th December Social Media Following: Instagram: 2.1 million Total posts on Social media: 1 Total Engagement: 21,695

Name: @ninacherryoff Audience Demographics: France Link to blog: https://www.instagram.com/ninacherryoff/ Dates: 16th to 18th December Social Media Following: 89.9k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 2 Total Insta and Snapchat stories: 5+ Total Engagement: 7k

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Name: @kickyjane Audience Demographics: Russia Link to blog: https://www.instagram.com/kickyjane/ Dates: 14th to 16th December Social Media Following: 304k followers Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 4 Total Insta and Snapchat stories: 10+ Total Engagement: 36k

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Name: @lailaabdallah Audience Demographics: GCC Link to blog: https://www.instagram.com/lailaabdallah/ Dates: 11th to 14th December Social Media Following: 3.8m Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 2 Total Insta and Snapchat stories: 5 Total Engagement: 38k

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INSTAMEET UAE 2018 vs. INSTAMEET UAE & OMAN 2019 INFLUENCER OUTREACH Q4 2019 Outcome 2018

Outcome 2019

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Influencers: 13

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Influencers: 8

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Static posts: 129

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Static posts: 74

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Likes: + 321K

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Likes: + 251K

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Comments: 8036

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Comments: 10K

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Reach: +1M

•

Reach: +1.2M

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Engagement: 45%

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Engagement: 37%

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Stories: 836

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Stories: 1179

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Story Views: +1.9M

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Story Views: + 3.9M and ongoing due to the story highlight

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INFLUENCER OUTRACH

Q4 MIDDLE EAST

Influencers

40

Reach

18M

OUTBOUND MARKETS COVERAGE

MEA EXTERNAL COMMUNICATIONS – MIDDL EAST CONSUMER MEDIA This article features a review article written by Natalie Westernoff on The May Fair Hotel, A Radisson Collection in London, UK. The article provides a round-up review of the hotel – design, food, service and even location and accessible amenities.

Date: 11.11.2019 Media: Emirates Woman AVE: EUR 5,836 Reach: 11,592

MEA EXTERNAL COMMUNICATIONS– MIDDL EAST CONSUMER MEDIA This article is a review piece conducted by journalist Natalie Westernoff at The May Fair, Radisson Collection in London, United Kingdom. The article highlights the hotel design, amenities, room service and food offerings – under National Day suggested holiday trips.

Date: 21.11.2019 Media: EmiratesWoman.com AVE: EUR 2,951 Reach: 204,478 Link: https://bit.ly/35AjO3h

MEA EXTERNAL COMMUNICATIONS – MIDDL EAST TRADE AND CONSUMER MEDIA This article highlights the introduction of the second Radisson property in Morocco; Radisson Blu Hotel, Casablanca City Center. (Hotel News, TTG Mena, Hotelier Middle East, CNTravellerME)

MEA EXTERNAL COMMUNICATIONS – MIDDL EAST CONSUMER MEDIA This article highlights the press trip from the Middle East to the Nordics. https://whatson.ae/dubai/2019/11/whats-on-travels-to-norway/

MEA EXTERNAL COMMUNICATIONS – MIDDL EAST CONSUMER MEDIA This 2-page feature is a review article made by the journalist attending the Nordics press trip to Radisson Blu Scandinavia hotel in Norway. It gives an overview about the hotel design, rooms, restaurant & bar, in addition to other amenities and venues close by to the hotel.

Media: Open Skies AVE: EUR 40,666 Reach: 114,851

AWARDS

MEA EXTERNAL COMMUNICATIONS – AFRICA All Africa Business Awards Radisson Hotel Group sponsored the African of the Year award in the All Africa Business Leaders Award by Forbes and CNBC Africa.

Andrew McLachlan pre-recorded a 90 sec video which aired during the announcement of the award and its nominees, which focused on providing insight into RHG in Africa. Andrew also handed over the award to the winner during the awards ceremony which took place in Johannesburg in December 2019.

UPCOMING ACTIVITIES

UPCOMING ACTIVITIES JANUARY-MARCH 2020 JAN

FEB

MAR

Earn up to 120000 bonus points RR Individual offer FFP Radisson rewards Launch Promotion 2000 Bonus Points Mastercard SME Offer/Islamic Proposition Aim High Travel Agent promotion Healthcare focus industry specific campaign Aim High SME Promo APC Partnership Meetings and events asset and channel audit for all hotels Aim High Max out your bonus offer planner promoion New Openings SEM Campaigns WEGO CFG Campaign

January Sale 2020 DAM, OTA & Property Pages Audits

Easter Offer / Ramadan Offer Press Trip Oman

Middle East Press Trip to Cape Town Nairobi Media & Influencer Campaign Ongoing Profiling

International Press Trip: Casablanca Key Messaging webinar

Media Dinner Bahrain

InstaMeet 2020 (South Africa) Lagos Influencer & Media Campaign

Preparation ATM and AHIC

Support the opening of Park Inn by Radisson Jeddah Madinah Road Ongoing Profiling Support the opening of Radisson RED Dubai Silicon Oasis SA Media & Influencer Campaign InstaMeet KSA F&B content collection for restaurant pages launch on brand web EXPO Landing page go-live Radisson Rewards F&B Campaign Dubai

THANK YOU

Radisson Blu Hotel Casablanca City Center