Our Business Pillars

Digital

Continue our transformation to become a “Digital First Bank” using technology that provides additional convenience and value to our customers that also creates internal efficiencies to reduce our cost of doing business.

Home Ownership

Our goal is to become a leading advocate of affordable housing in Hawaii, to help assure that our young people can continue to live here and achieve the dream of home ownership. We will work with the various industry, government and community stakeholders to help drive tangible results over time.

Small Business

Over 90 percent of all business in Hawaii is small business, making it the backbone of the local economy. We will continue to build on our position as the top small business bank in Hawaii, providing products, services, and community resources to help facilitate economic growth and expansion in this key area.

Japan Market Development

Dating back to our founding, the Japan market has and will continue to be a point of emphasis for CPB. We will continue to facilitate business opportunities for those looking to do business in Japan as well as Japan companies who would like to invest in Hawaii to benefit the local economy.

CPB's Mission, Vision, and Values

Our Mission

To make a positive difference in people’s lives - beyond banking.

Our Vision

To bring the Aloha Spirit to Banking.

Voyaging Spirit

Our vision, determination and perseverance brought us into the world. These same qualities will push us forward.

Positively ‘Ohana

We were founded by the community, for the community. We’ve always seen our customers as members of our extended family.

Central Pacific Bank is the only bank subsidiary of Central Pacific Financial Corp., a bank holding company listed on the New York Stock Exchange. In this Report, “CPB” is used to refer to both Central Pacific Bank and Central Pacific Financial Corp.

Member FDIC