2 minute read
Process Details
Photoshop screenshot of in-progress poster attempts. The final AIG poster.
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Poster design by Courtney Patacsil, Columbia, South Carolina
Thumbnail sketches.
Great Ideas Process Details
Great Ideas thumbnails.
Of the quotes given, I decided to make the poster using Martin Luther King Jr.’s quote “Our lives begin to end the day we become silent about things that matter.” I was worried about making the poster too dark in tone so I focused on more abstracted versions of the quote. The one I decided to develop was based on the idea of falling and fracturing.
My first idea was to print out the quote on printer paper and cut it out and then take a photo of the pieces on a white table. I chunked the quote to emphasize the idea of silence being harmful. That idea was scrapped when the shadows of the paper detracted from the composition. I did like the texture of the table which gave me the direction for how to proceed.
The following day, I paid attention to any textures that I particularly liked on campus and took photos of them. I then put the photos in Photoshop on different artboards to serve as the background. I then chose a color and a typeface for each artboard and put the quote in. For parallelism, I separated the quote in three text boxes, each with two lines. I then transformed the text into shapes and then skewed the text to create the illusion of movement.
In the end, I chose the picture of the sidewalk as my background texture. I created many copies of the artboard and experimented with how the text was placed and the colors. By chance, I ended up including my feet in the image in one of the edits. I liked how it invoked the marching connotation and went with it. I darkened the photo and changed the photo to a greyscale. After placing the poster into the AIG template, I uploaded the final photo into InDesign into the mock-up I chose.
If I were to redesign the poster, the biggest change I would make would be to change the text to black. I might attempt to retake the background photo to include more of my feet to give more leeway in the background editing.
