Coyne Studio

WELCOME TO THE STUDIO AT Whether producing national commercials, building enterprise-level websites or creating social content, our talented creative team can make your brand resonate and inspire action.

From concept to execution. On strategy and on budget.

Wait a minute. Isn’t Coyne PR, you know, a public relations agency?

The way we see it, it’s ALL public relations. Your advertising, your website, your social content, your logo, your tagline and your design aesthetic are all part of how your brand relates to the public.

Our Studio is led by Creative Directors who honed their craft and built their reputations at top New York agencies including Y&R and Digitas. They bring big ideas and big experience to the table without the inflated cost of a big agency.

Think of our Studio as your advertising agency, your digital shop and your design firm nestled inside one of the top ten independent public relations agencies in the United States.

Okay … ready to rock?

® ®

As the lead creative agency for Entenmann’s, we work with the brand from strategy to concept to execution on numerous fronts. This includes ideation for integrated promotional campaigns, digital advertising, point-of-sale, landing pages and videos.

We helped the brand celebrate its 120th birthday in a big way, created a campaign for Minis (in a mini way) and launched a search for the ® brand’s first-ever Chief Donut Officer. And you ain’t seen muffin yet!

That’s our not-so-subtle way of telling you we also bake up big ideas for Entenmann’s Little Bites muffins.

TV Commercials & Video Radio Commercials Digital Display Ads Website Design Point-of-Sale Emails Out of Home

To celebrate the brand’s 120th birthday, we created the I SING ON THE CAKE promotion. This fun, musical video primed the pump by inviting fans to sing Happy Birthday to Entenmann’s.

In return, the brand made donations to Give a Note Foundation which supports music education in underfunded schools.

To promote Entenmann’s Minis, we created spots that make the product the hero in a way that’s simple, memorable and relevant. You might say we’ve had a hand in the success of the Minis line.

Our creative support for Minis carries across the brand’s website and digital ads.

This fun animated video served as a call-to-action in search of Entenmann’s first-ever Chief Donut Officer.

What better way to celebrate National Donut Day?

In-store displays brought the campaign to where fans of Entenmann’s donuts couldn’t miss it.

We created emails to reach the brand’s loyal fan base and encourage participation. Voter turnout was overwhelming!

With the video, the entry forms, the rules, the voting mechanism, the gallery of finalists and more, the custom website became the hub for all the Chief Donut Officer activity. And there was plenty of it.

We’ve created many fun DIY videos for Little Bites. The videos are a great way to increase engagement with the product as parents are always looking for new activities and snack ideas.

We keep the brand’s fans in the loop by letting them know first about promotions, new flavors and, of course, coupons.

Staying close to the purchase decision is always a big consideration. Billboards and Starlite units outside stores in key markets serve as reminder advertising to drive volume.

Eye-catching point-of-sale displays helped increase sales of Entenmann’s Little Bites and Rich Frosted Donuts, while promoting a partnership with the release of Hotel Transylvania 3.

Banner ads promoting a Hotel Transylvania 3 partnership were created in multiple sizes with click throughs pointing back to a custom web page.

As traffic from all of the channels of communication is driven to a single destination, the custom web page becomes the promotional hub for all things related to the Hotel Transylvania 3 promotion.

The NFL Players Association drafted us to create a B2B advertising campaign to help match players with marketing and licensing opportunities. By highlighting their unique off-field interests paired with intimate portraits, we show that there’s a player for every type of business.

Our print and digital ads run in publications such as Sports Business Journal and Adweek, along with custom landing pages where the conversation can lead to conversion.

Magazine Ads Digital Display Ads Website Design

OH, THE LICENSING POSSIBILITIES OF

A ZOMBIE-OBSESSED FREIGHT TRAIN DRIVE WItH THE

TO

TACKLE BREAST CANCER.

TO ALL THOSE MARKETERS LOOKING FOR

A DEFENSE-SLICING

POET WITH A FLAIR

GOT FOR FASHION, WE’VE YOUR GUY.

DEANGELO WILLIAMS, RUNNING BACK

RASHAD JENNINGS, RUNNING BACK

Imagine the power of NFL players promoting your licensed product. The NFLPA exclusively represents the group licensing rights of more

There’s a lot you may not know about NFL players. For one thing, they’re an eclectic group with passions beyond football. And because the NFLPA is the only one with insider access to more than 2,000 players, we can find those athletes who perfectly fit your brand. Visit us to learn how we can help you get the right players for your team.

than 2,000 players. We can help you license athletes who are the perfect fit based on their unique personalities on and off the field.

Plus you can harness their promotional prowess at events and on social media. Just imagine. Better yet, don’t imagine. Contact us.

THERE’S AN NFL PLAYER FOR EVERY BUSINESS. FIND YOURS.

NFLPA.COM/INSIDERACCESS

THERE’S AN NFL PLAYER FOR EVERY BUSINESS. FIND YOURS.

NFLPA.COM/INSIDERACCESS

We shot intimate portraits of the players without helmets as they looked directly at camera to highlight their individuality and pair them with headlines that connect their football prowess and their off-field personalities. The goal was to uniquely position the NFLPA as the perfect conduit for matching athletes and business opportunities because the association knows all 2,000 players.

The campaign translated to digital with interstitials and animated HTML5 units that drove to campaign landing pages.

To drive deeper engagement, we created advertorial cover wraps exclusively for Sports Business Journal which found their way into the hands of decision makers. Our first ad featured John Urschel who landed a Bose commercial.

We’re not taking credit for it.

But we’re not NOT taking credit for it.

It’s a contact sport. We need our target to make contact. The ads drove to custom landing pages designed to gamify the matchmaking process and lead to further interest and inquiry.

In order to appeal to millennials, we couldn’t be chicken. We had to be bold. And relevant. So, we built the Millenni-Meals microsite that was actually an interactive infographic about the food choices made by millennials. But that’s not all. To promote Perdue’s “No Antibiotics Ever!” claim, we produced a playful animated Chicken Dance video that shows how other brands dance around their claims. The video was used as a YouTube case study and naturally became a feather in our cap.

Videos Interactive Infographic

We made the Perdue brand the hero in a series of animated videos that go head-to-head with other brands’ claims regarding the use of antibiotics. Perdue doesn’t dance around. They say what they mean and mean what they say. We made sure people would want to watch – and listen.

Millennials are a generation obsessed with food.

So we fed them a website filled with nutritional insights from influencers in the form of an animated, interactive and playful infographic.

As our nation struggles with the opioid epidemic, Pacira Pharmaceuticals, Inc. is looking to educate, empower and activate patients, caregivers and physicians to proactively discuss postsurgical pain management, including non-opioid options, before surgery. As part of that effort, our team designed and developed the Plan Against Pain website, as well as video testimonials with athletes Gabrielle Reece and Grant Hill.

Infographics Video Digital Display Ads Website Design & Development Reports

The Plan Against Pain website is a non-branded communications and education hub for the movement against the overprescribing of opioids. Visitors are invited to take the #OneLessPill pledge and learn how to avoid the risks associated with opioids.

We created a series of videos featuring athletes Gabrielle Reece and Grant Hill telling their stories of post-surgical pain and “Why Choices Matter” when it comes to how to deal with it.

We targeted populations, in this case, new moms with particular concerns regarding opioids to make them aware that they have options.

Surveys were conducted regarding opioid dependence.

We compiled the findings and designed a report with infographics to simply and effectively communicate the important facts and statistics.

Our team handles creative for the In The Raw® family of sweeteners across a variety of media, including print, digital display, FSIs, point-of-sale and even a digital cookbook. In addition, we consult on recipes and have written some pretty sweet copy that appears on packaging.

Magazine Ads Point-of-Sale Digital Display Ads eCookbook

We baked up some ads (above and previous page) for Stevia In The Raw that run in national magazines during key baking times to raise awareness of how this product can help reduce the sugar calories in recipes.

From shelf-talkers to floor-talkers to shopping cart ads, we get the brand in front of shoppers when they are closest to their purchase decision.

We create ads for the entire family of In The Raw sweeteners featuring new products or new usages for existing products.

Recipes are integral to this brand. So it’s only natural that they’d want to get them into consumers’ hands. The result was a pretty sweet digital cookbook.

In a category where nutritional benefits are the cost of entry, but taste expectations are low, how do you stand out? It helps when you embrace the brand’s inherent and organic quirkiness. We gave the Archimedes character on the package a much needed (kneaded?) refresh. The “Don’t Be Bland” tagline became our rallying cry, beyond just taste, to encourage a sense of curiosity. This spirit carries through the advertising campaign and the website we created.

Character Development Animated Video Digital Display Ads Website Design Out of Home

A series of cheeky posters and digital ads touted that this organic bread was worthy of discovery because it is unexpectedly soft, delicious and moist (by the way, we discovered the word “moist” has a way of freaking some people out).

A series of quirky animated spots gave a voice to the Archimedes character and his sense of curiosity. He shares gems he’s discovered along the way, such as “Breaking bread is the universal sign of peace.”

But he then ponders “Why break it when you can eat it?” as he downs an organic Dagwood sandwich.

Archimedes is the face of the brand and was in need of a facelift. So we freshened up his look for use on packaging. After redesigning his exterior, we went inside and developed his backstory and voice for the advertising.

In addition to giving the website a fresh new look that was consistent with the brand character, we made it more user-friendly and intuitive with improved features like a store finder.

The good folks at Cooper Tires came to us to create advertising for their new, premium commercial line. The B2B campaign targets fleet owners and managers, as well as tractor trailer manufacturers, to educate them on Cooper’s superior quality, efficiency and total cost of ownership.

Magazine Ads Digital Display Ads

Proponent Federal Credit Union banked on us to promote their portfolio of financial products while establishing a new voice for the overall brand.

In our exploration, we discovered that the essence of the brand was found right in its name. That’s because the credit union acts as an advocate, or a Proponent, for its members (not customers) in their financial lives.

Newspaper Ads Digital Display Ads Point-of-Sale Out-of-Home Design

Billboards in key markets touted the member benefits of the Proponent Visa card as a complement to the newspaper effort.

Newspaper ads for the Proponent Visa card took an empathetic approach to the financial realities that touch the lives of the credit union’s members.

ATM screens are a great vehicle to reach a captive audience. And speaking of vehicles, this particular ad promoted an exclusive partnership with Enterprise for Proponent members.

This campaign for the new Visa Signature Card from Proponent is grounded in the type of services only a proponent would offer.

These posters were placed in branches and carried into other media including digital ads and statement stuffers.

Direct mail delivers the campaign message and an easy way for members to sign up for exclusive offers while reinforcing the Proponent brand promise.

Motel 6, America’s iconic economy lodging brand, has been “leaving the light on” for travelers for more than 50 years. Our creative work for them has included social media campaigns, sweepstakes and infographics designed to engage the brand’s following and increase affinity in order to ensure Motel 6’s light is always on.

Social Infographic Design Digital

To keep the brand top of mind, we created social posts that had plenty of 6 appeal. And since travel is meant to be fun, we had some fun with Instagram creating grid posts with (of course) 6 images.

We created punchy infographics for curious, would-be travelers while staying true to the brand’s style and voice.

To celebrate a brand milestone, we created a promotional sweepstakes microsite where (you guessed it) 6 lucky entrants could win big prizes.

To seed the launch of a new whole grain line from Arnold bread, we created a commercial in the style of a “Coming Soon” trailer that ran in movie theaters in major markets. It featured a woman and her rekindled relationship with bread. It’s a must-see! Simultaneously, we designed a totally new website for the brand, as well as content supporting promotions such as the highly-successful America’s Better Sandwich contest.

Video Character Development Website Design & Development

With seamless integration of live action and CG, we are introduced to a woman and her fresh new love interest who she met in a grocery store. All is good with the relationship until she says to us, “Couldn’t you just eat him up?”

The style of the commercial was like a romantic comedy movie trailer.

So, in addition to the standard media buys, it played in movie theaters in key markets. Go big screen or go home.

The bread character needed to be developed for the commercial in a way that was appealing as both food and a friend. We were with him from conception to completion. He continues to reside on packaging and the website.

The brand’s website was in-need of a major refresh.

And that’s exactly what we baked up. Fresh new photography, navigation, store-finder tool, recipes and management of the America’s Better Sandwich contest by featuring entrants and winners.

While pet parents still buy rawhide chews on occasion, we know there is opportunity for conversion to a safer, smarter choice. With a balance of logic and love, we created a 30-second spot that appeals to their sense of responsibility without wagging our fingers at them.

And speaking of wagging, we are thankful to our great cast of dogs who were very happy to chew on shoes, furniture and, of course, the product we were selling.

Video Digital Display Ads Social Content

The American Petroleum Institute tapped us to create an integrated campaign to educate the trucking industry about upcoming changes in engine oil specs. Truckers need to know whether they will need to use CK-4 or FA-4 in order to keep their engines running at maximum efficiency. We took what could have been a very complex message and simplified it to its essence. A giant dipstick became the proverbial fork in the road as we provided relevant disruption.

Magazine Ads Radio Commercials Digital Display Ads Website Design & Development Social Content

We took this website from concept to design to development. The result was a responsive informational hub that became the go-to resource for the trucking industry.

Let’s reach truckers where they live. In their trucks. We created humorous and relatable commercials to run exclusively on SiriusXM Road Dog Trucking Radio.

Eye-catching digital ads with an animated dipstick drove traffic to the website for seamless integration of the message.

In order to maintain a steady drumbeat, we created social content to keep truckers aware and up-to-date on issues that can affect their livelihood.

What could have been a very dry and complex message became a simple and engaging campaign. The giant dipstick serves as a relevant disruption to this very specific audience that relies on their big rigs for their livelihood. The print ads ran in B2B publications that are widely read by folks in the trucking industry.

From positioning to execution, we churned out some rather tasty creative for this premium brand of cheese and butter. Our work includes equity messaging, as well as promoting new products via digital, social and print. We also learned a thing or two about Finland as we enjoyed sampling some imported deliciousness.

Video Digital Display Ads Email Social Content

We work in partnership with the Einstein Bros. Bagels brand team to develop in-store creative campaigns from concept through final execution to promote new menu items – which we also help name. The creative carries over into digital with custom landing pages, mobile downloads, social content and even a new cheese and bacon-scented hair care line. What!?

Point-of-Sale Video Promotional Microsites Packaging Social

As guests enter an Einstein Bros. Bagels, they see limited time menu offerings. The theme for this campaign centers around giving your breakfast a wake-up call.

®©Einstein Noah Restaurant Group, Inc. All rights reserved 2017. EBBM1.4.18_60

In addition to menu boards and other signage, we created case clings designed to capture the attention of customers eyeing all of the bagel options.

We’ve created promotional landing pages for the brand including this one that invited people to download sound effects to be used as alarm tones to get them up in the morning.

To promote limited time menu offerings that feature regional flavors from across America, we developed in-store signage.

The continuous design across panels was integral to the concept. Not to mention the delicious-looking photography.

Definitely one of our agency’s wackier ideas. Cheese-scented shampoo and bacon-scented conditioner. For real.

In addition to the package design, we created an ecommerce site where these hair care items can be purchased. By the way, they sold out in one day!

To promote Einstein Bros. Bagels’ Cheesy Shampoo and Wakin’ Bacon conditioner, we created a spoof infomercial featuring a dating consultant and a “professional shampoo-ist.”

Perhaps you’re saying to yourself “Gee, the Studio at Coyne PR does really nice work! But have they won any awards?”

In a word, yes.

In a thousand words, see the picture to the right.

New Jersey 5 Wood Hollow Road Parsippany, NJ 07054 973.588.2000 New York 1400 Broadway 37th Floor New York, NY 10018 212.938.0166 coynepr.com/studio

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