Coyne Restaurant Book

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We're not just launching new menu items.

We're bringing people together.

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About Coyne PR About Coyne PR About Coyne PR About Coyne PR About Coyne PR Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be.

Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.

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Industry Experience

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About Coyne PR’s Restaurant Practice Coyne PR’s Restaurant Team has the perfect mix to help your restaurant communicate effectively in both traditional and digital media, providing full-service public relations assistance to reach the right audiences. We’ll cook up unique event days, transform chefs into celebrities, deliver your food directly to key media and influencers and build rock-solid relationships with critics and reviewers. Our restaurant team has years of experience in hospitality-specific communications and we understand the importance of public relations and its impact on developing relationships with customers, building brand awareness, and increasing revenue.

You can count on our team to deliver the results you have been craving. By combining strategic insight, cutting-edge creativity, and flawless execution, we will create a comprehensive plan that reflects your restaurant’s goals, maximizes visibility, and brings success. Whether you are a major QSR brand or a stand-alone upscale restaurant, our fully integrated approach of media relations, social media, influencer engagement and digital marketing will be tailored to meet your specific needs. By immersing ourselves in our client’s business, we become a trusted extension of their communications team.

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Integrated Communications Coyne provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned, shared and owned channels.

This includes deep experience in public relations, a dedicated social media and influencer practice and an award-winning content production studio.

Specialties

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Brand Building

Corporate Social Responsibility

Product Launches

Diversity, Equity & Inclusion

Corporate Communications

Thought Leadership

Business-to-Business

Events & Promotions

Internal Communications

Sponsorship Activation

Crisis/Issue Management

Measurement & Analytics

Services Services Services Services Public Relations

Social & Influencer

Earned Media Strategy

Brand & Content Strategy

Media Relations

Social Listening

Press Materials

Monitoring & Analysis

Message Development

Community Management & Engagement

Media Training Competitive Media Audits Bylined Articles & Op-Eds Spokesperson Coordination Editorial Calendars & News Bureau Paid Program Integrations

Digital & Content

Social Media Advertising Crisis Communications Influencer Identification & Outreach Influencer Negotiations & Contracting Influencer Payment Fulfillment Brand Immersions & Creative Briefs Measurement & Reporting

Branded & Digital Content Video Production PSAs Website Design & Development Advertising Animation CRM Integration & Email Marketing SEO & SEM Creative Mailers Digital Display Ads

You’ll flip for our case studies 7

Burger King Burger King enlisted Coyne PR to help launch its brand repositioning, shifting from its heavily male-focused campaigns to gain further traction with moms and families. Coyne guided the brand through multiple menu launches as well as reintroduced Burger King’s kids’ meal by constructing a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island while donating $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.

Coyne PR also conceived and executed a string of buzz-building efforts including supporting the bacon sundae, a media sensation, and developed a social media strategy to boost Burger King’s presence among competitors, which increased its Facebook page from 1.2 million to 5.2 million likes; grew Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.

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Red Robin Coyne PR dished up public relations campaigns for Red Robin by capitalizing on both dining occasions and news of the day, consistently garnering national news coverage for the brand with pop culture media outlets and niche industry publications.

Standout campaigns included a #BurgerMath program to reward teachers and school administrators with free burgers and Bottomless fries as a “thank you” for educating consumers on the fundamentals of a great meal deal, a #RopeInThePope offer to Pope Francis to launch the Wild Pacific Crab Cake Burger, a featured Lenten menu item, and supporting the casual dining chain’s “All the Fulls” advertising and PR campaign centered around families bonding over dinner at Red Robin.

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Firehouse Subs Firehouse Subs engaged Coyne PR as the agency of record to help them with creative strategy, issues management and crisis counsel. In this role, Coyne PR worked on developing impactful executions that raised awareness and kept the brand’s stellar reputation intact, while also driving trial of the brand’s delicious subs, steamed, and piled high with the highest quality meats and cheeses.

The Coyne team also oversaw communications for Firehouse Subs Public Safety Foundation, a non-profit 501(c)(3) which provides funding in the form of lifesaving equipment, disaster relief, and educational opportunities to first responders and public safety organizations.

Arby’s Foundation Arby’s Foundation turned to Coyne PR to help increase awareness and participation of its “Schools Out, Food’s In” program that provides summer lunches to food-insecure school children. The team secured national and local market stories across the country, driving awareness and goodwill, and increasing restaurant participation the following year.

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Hard Rock Cafe Coyne PR served as the agency of record for Hard Rock Cafe for more than 15 years.

During that time, Coyne was charged with supporting all aspects of the business – including making sure the restaurant’s menu is as big of a star as the artists whose memorabilia line the Cafe walls.

From the celebration of the brand’s 50th anniversary with the unveiling of a new partnership and bespoke burger with soccer legend Lionel Messi to newsjacking Tax Day by inviting guests to “Sing for Their Supper” to try new menu items for free, Coyne PR created countless newsworthy moments generating billions of media impressions for new menu items, limited time offers and special holiday menus, as well as charitable events throughout Hard Rock Cafes worldwide.

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Einstein Bros.® Bagels Einstein Bros. Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne PR to develop engaging, buzz-worthy, and disruptive campaigns to drive brand relevance with its core and target consumers. Coyne PR flexed its creative muscles to make breakfast an even more beloved meal by developing engaging in-store creative, custom landing pages and bespoke public relations programming to launch the brand’s Espresso Buzz Bagel made with 32mg of caffeine and popularize a new line of Cheesy Shampoo and Wakin’ Bacon Conditioner to give breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines.

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TAO Asian Bistro When acclaimed NYC-based entertainment guru, TAO, set its eyes on Mohegan Sun, the team enlisted Coyne PR to drive awareness for this monumental partnership and inspire visitation to the integrated entertainment resort upon opening. Support of the grand opening included hard hat tours for regional and national media, coordinated remote and in-person cooking segments , and invitations to top-tier writers to experience the new outpost first-hand. The team achieved a feature stories to mark the grand opening and has garnered significant media coverage for “celeb sightings.”

The Johnny Rockets Group The Johnny Rockets Group challenged Coyne PR with creating a global crisis communications strategy for the brand’s 320 properties, including both international and domestic locations. In addition to developing an internal crisis communications team, Coyne PR assigned a crisis communications coordinator and created a comprehensive crisis handbook for senior management with approved messages for more than 50 scenarios. These scenarios ranged from natural disasters to terror threats, as Johnny Rockets is seen as an iconic American restaurant. Other proposed program elements will include system-wide training sessions, executive media training, posters in every restaurant, wallet cards for all managers worldwide, and the creation of a toll-free hotline.

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Hilton Hotel Dining Whether travelers are headed abroad or on a weekend getaway, what they eat along the way makes the trip even more memorable. With food-inspired travel more popular than ever before, Hilton turned to Coyne to keep its food and beverage program top-of-mind for guests looking to book their next trip. The team highlighted the unexpectedly elevated menu at Hilton Garden Inn by conducting a series of press trips centered around some of America’s best food festivals. At the heart of the trip was a specially-curated dinner at Hilton Garden Inn’s Garden Grille, showcasing how the hotel restaurant moves beyond the basics and offers guests a dining option that meets every taste and craving. While dinner may cap off the perfect day, a great breakfast is key to starting each day on the right food. Several of Hilton’s brands, such as Embassy Suites by Hilton, Hampton by Hilton and Tru by Hilton offer hot breakfast included with every stay.

A survey of Americans uncovered just how important breakfast is to the travel experience and partnering with a celebrity spokesperson helped bring the statistics to life and shine a spotlight on the range of complimentary hot breakfast options offered at Hilton’s family of brands. F& B was also at the heart of Hilton’s first ever Global Trends Report, which uncovered research pointing what is impacting travelers and what that means for the future. F & B trends highlighted local hotel properties around the world who are making Hilton hotels destination dining spots, offering everything from dock to table experiences to fully sustainable meals made with solar ovens.

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Aramark When baseball’s best and brightest stars stepped up to the plate at the annual Major League Baseball All-Star Game, Coyne PR was tasked with whetting fan appetites for the official MLB All-Star Game culinary menu provided by ARAMARK—the exclusive food and beverage partner of Citi Field and 10 other Major League Baseball teams around the country.

Prior to the Midsummer Classic, Coyne PR worked with the ARAMARK team to identify a media- and consumer-friendly special All-Star Meatball Hero menu item; execute a media-exclusive menu unveil event for top-tier sports, food and lifestyle outlets; and conduct food drops across the city for hosts and producers to chew on—and chat about—some of the city’s culinary specialties, ballpark or otherwise. The team also tapped into ARAMARK’s human-interest media potential at a regional and national level via its All-Star Vendor Program, which gifts standout employees with a trip to work the big game. Coyne PR also worked with ARAMARK Executive Chef Robert Flowers as a spokesperson, raising his profile as a player in the New York City culinary scene and reaffirming Citi Field as a culinary destination in its own right.

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NYY Steak NYY Steak charged Coyne PR with delivering a winning season of media coverage, while positioning the upscale steak house as a must-visit, fine-dining location for every athlete, celebrity and Yankee fan.

To take advantage of in-house media on game days, Coyne PR invited press that were known Yankee fans into the restaurant to dine prior to Yankee games. In addition, the team coordinated food drops to network broadcast booths, where games are called live, for on-air talent and their crews. To reach media outside of the stadium, Coyne PR traveled NYY Steak’s executive chef to the Hearst Building cafeteria, where he served as a “guest chef” for the day and cooked for national magazine editors and reporters. Coverage for the season garnered World Series worthy impressions and increased cache for the Yankee-fave spot.

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Cayman Islands In an effort to encourage visitation to the Cayman Islands’ post-pandemic and elevate the destination’s position as the “Culinary Capital of the Caribbean,”, the Cayman Islands Department of Tourism (CIDOT) worked with Coyne PR to showcase the Islands’ world-class eateries, globally inspired cuisines, and local culinary hot spots as Cayman reopened to international travel. Coyne PR helped to generate awareness for the Cayman Islands’ unique culinary culture through strategic media relations, and by curating press trips for top-tier U.S. journalists. From cooking lessons and mixology demonstrations to guided tours of Caymanian farmer’s markets and resort farms – U.S. media were able to experience the Culinary Capital of the Caribbean first-hand.

As a result, Coyne PR not only raised the profile of the destination and inspired aspiring foodies to plan their next trip – but also garnered significant media exposure for eclectic, locally-owned restaurants throughout the Cayman Islands.

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Why Coyne?

Why Coyne?

Why Coyne?

Why Coyne?

Why Coyne?

Creativity:

Service:

Strategy:

Experience:

Integration:

Leadership:

Teamwork:

Continuity:

As Creative Agency of the Year, we think of ideas others don’t.

Our plans are built on strategic insights that deliver real business results.

A true full-service agency, we take an integrated channel-agnostic approach.

With one profit center, you hire a team, but you get the whole agency.

Clients come to us for our results, but they stay for our client service.

Our experienced teams have an unmatched depth of industry knowledge.

Senior involvement provides day-to-day access to strategic counsel.

With the industry’s highest retention rate – you keep the team you love.

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www.coynepr.com

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