Coyne PR - Denny's

WE ARE We are makers and strategists obsessed with creativity, leading with imagination and enthusiasm, and refining with the discipline of predictive outcomes.

Our team of 180 culturally-diverse minds includes developers, producers, writers, designers, animators, social specialists and communication experts who utilize best-in-class research, measurement and AI tools to perfect each element. We combine earned, owned and paid in the right formula, so your best work receives the encore it deserves and is never “one and done.”

CLIENT

EXPERIENCE

B I O S C I E N C E S ,

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WE ARE

SPECIALISTS SPECIALISTS

We are communications specialists who convert consumers from shoppers to brand loyalists. We capture audience attention and create meaningful connections through powerful earned storytelling, compelling social content and influencers who inspire. Our depth of knowledge and connections in retail, food and pharmacy translates to actionable insights and innovative thinking. Today’s consumer is looking not just for value, but strong values from the brands they admire, purchase and recommend to others. Stakeholder thinking has shifted to believing that a company can benefit shareholders while also contributing to the greater good of all stakeholders. We help brands understand, assess and interpret the business and cultural landscape to create breakthrough programs rooted in authenticity and relevance.

WE ARE NOT JUST LAUNCHING NEW MENU ITEMS, WE’RE BRINGING PEOPLE TOGETHER Coyne PR’s Restaurant Team has the perfect mix to help your restaurant communicate effectively in both traditional and digital media, providing full-service public relations assistance to reach the right audiences. We’ll cook up unique event days, transform chefs into celebrities, deliver your food directly to key media and influencers and build rock-solid relationships with critics and reviewers. Our restaurant team has years of experience in hospitality-specific communications and we understand the importance of public relations and its impact on developing relationships with customers, building brand awareness and increasing revenue. You can count on our team to deliver the results you have been craving. By combining strategic insight, cutting-edge creativity, and flawless execution, we will create a comprehensive plan that reflects your restaurant’s goals, maximizes visibility and brings success. Whether you are a major QSR brand or a stand-alone upscale restaurant, our fully integrated approach of media relations, social media, influencer engagement and digital marketing will be tailored to meet your specific needs. By immersing ourselves in our client’s business, we become a trusted extension of their communications team.

TOM COYNE CHIEF EXECUTIVE OFFICER

FAVORITE ITEM: DOUBLE CHEESEBURGER

As founder of Coyne, Tom Coyne has created a strategic communications firm offering a full range of marketing services to global companies and brands delivering targeted messages to audiences through creative communications, ranging from launching new products nationwide to managing the most delicate crisis situations. Tom has spearheaded award-winning projects for some of the world’s most successful brands and numerous Fortune 500 companies, including The Goodyear Tire & Rubber Company, The Walt Disney Company, Shell Lubricants, Kraft Foods, The Campbell Soup Company, Timberland, General Mills and Hard Rock International. Under Tom’s strategic direction, Coyne has won more than 750 industry honors in the past decade. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.

JENNIFER KAMIENSKI EXECUTIVE VICE PRESIDENT

FAVORITE ITEM: BERRY PANCAKE BREAKFAST

What do Jennifer’s clients say about her? She is crazy! “Crazy creative” that is…

As executive vice president, Jennifer brings her crazy dedication and passion for all things media and pop-culture related to each one of her clients. At Coyne PR, she heads the consumer lifestyle division, where she pushes the creative limits for all her partners, including Burger King, Red Robin and Einstein Bros. Bagels, to name a few.

Jennifer began her career in corporate communications, where she was able to hone her crisis communications skills. She later fell in love with consumer PR when she started creating outrageous special events for blue chip clients (creativity was not as encouraged in investor relations). While creativity is at her core, and with a list of awards to her name, including PRWeek’s 40 Under 40, mentoring the next generation of public relations professionals is of the upmost importance to her. Jennifer teaches by example, fostering an atmosphere of limitless possibilities not practicality.

Never call her practical.

DEBORAH SIERCHIO SENIOR VICE PRESIDENT

FAVORITE ITEM: ZESTY NACHOS

Deborah Sierchio has 25+ years of leadership experience creating successful brand-building, strategic solutions for marketers within the consumer lifestyle industry. Specializing in restaurant, hospitality and wellness brands, Deborah is a dynamic communications professional with both agency and in-house experience, developing strategy, creative and managing growth opportunities for clients past and present including Benihana, Hard Rock Cafes, Red Robin Gourmet Burgers, NYY Steakhouse and Firehouse Subs. Deborah provides an in-depth understanding of the ever-changing consumer marketplace and its current trends.

She has a proven ability to break through a competitive media market to generate sustained, high-impact content that resonates in today’s media landscape. She is an expert in providing client counsel and managing quality media and influencer relations campaigns and integrated programs that deliver the ROI that clients are seeking.

MICHELLE ABRIL VICE PRESIDENT

FAVORITE ITEM: BOURBON CHICKEN SIZZLIN’ SKILLET

With nearly 20 years’ experience in the industry, specializing in hospitality, lifestyle PR is part of Michelle’s DNA. Michelle has a passion for PR and has the fire in her belly when it comes to achieving client goals. Michelle’s expertise and infectious energy resonate in everything she does, from consistently securing widespread national coverage for her clients to sharing her thoughts on the future of PR. Michelle excels at delivering strategic and creative PR campaigns across multiple platforms that positively impact the bottom line with a proven track record in executing award-winning campaigns for her clients, including earning numerous HSMAI Awards, Gold Bulldog Reporter Bulldog Awards, a Bronze SATW Award and PR Daily’s Gold PR Innovation of the Year Award.

In addition to executing national and inmarket events, Michelle provides strategic counsel and creative ideation for Hilton’s most notable family friendly brands such as Embassy Suites, Hampton by Hilton, Hilton Garden Inn, Home2 Suites by Hilton, Homewood Suites by Hilton, Tru

by Hilton as well as the brand’s growing loyalty program Hilton Honors.

COURTNEY MOORE DIRECTOR, SOCIAL MEDIA

FAVORITE ITEM: STRAWBERRY MILKSHAKE

As one of Coyne’s Social Media Directors, Courtney Moore-Adoteye brings her 10+ years of experience to working across Coyne accounts including corporate clients like Shell, Eggland’s Best and lifestyle clients including the Cayman Islands, Hilton and Beam. With expertise in a variety of industries, Courtney is able to showcase the power of social media as a powerful communication tool by helping brands to set social strategy and develop corporate storylines on executive social channels. From working with influencers and identifying their value to being able to educate senior leadership on just how these individuals can enhance and amply their brand messaging, Courtney has been able to bring big ideas to life from concept to execution. In addition, her passion for DE&I and wanting to help educate people from all walks of life to celebrate each other makes her a well-rounded marketer.

SIERRA L’ALTRELLI SENIOR ACCOUNT SUPERVISOR, ANALYTICS & MEASUREMENT STRATEGIST

FAVORITE ITEM: PHILLY CHEESESTEAK OMELETTE Sierra L’Altrelli is an accomplished Senior Account Supervisor, Analytics & Measurement Strategist at Coyne PR who wholeheartedly believes in the transformative power of strategic communications. Day to day, Sierra serves as the main point of contact with clients, manages account performance, develops strategy, oversees program execution and fosters relationships with top-tier media across lifestyle, food, travel and broadcast. Known for her out-of-the-box thinking and dedication to continued learning and mentorship, Sierra is a master of data-driven storytelling and has consistently delivered outstanding outcomes for Coyne’s clients. Spearheading the agency’s earned media measurement, data, analytics and research, she offers a wealth of experience working with some of the largest brands across hospitality, food, travel and lifestyle, consistently delivering fully integrated results that surpass program KPIs and proactively offering strategic recommendations that tie back to overall business objectives.

CARMEN PINEIRO ACCOUNT SUPERVISOR

FAVORITE ITEM: NEW YORK STYLE CHEESECAKE

Carmen Pineiro is a Account Supervisor at Coyne PR on the Consumer Lifestyle team. Carmen has vast restaurant and hospitality experience having worked for brands including Red Robin, Hard Rock Cafe and Hotels and the Puerto Rico Tourism Company. She supports the team in developing newsworthy campaigns supported by strong media strategies that result in quality coverage for clients.

From her experience in the restaurant space, Carmen has forged strong media relationships with reporters from top-tier consumer and trade publications including TODAY, USA Today, People and Restaurant Business. She is passionate about following media trends to ensure her clients are reflected in relevant and meaningful media conversations.

TYLER KEMP KEMP TYLER ASSISTANT ACCOUNT EXECUTIVE

FAVORITE ITEM: GRAND SLAMWICH®

Tyler Kemp is an Assistant Account Executive at Coyne PR with experience working within the travel, hospitality and wine and spirits industries. He plays an integral role in supporting program execution through daily media monitoring, strategic brainstorming and establishing media connections. These connections include local and national news and lifestyle consumer outlets, which have parlayed into earned online, social and broadcast media coverage for clients. Through his support in curating client events and activations from start to finish through written materials, vendors and anything else in between, Tyler’s experience in this space has helped him support wine and spirits brands, such as Beam Suntory and Kobrand Corporation and travel/hospitality brands with the likes of Hilton Hotels and the Cayman Islands Department of Tourism.

Burger King Burger King enlisted Coyne PR to help launch its brand repositioning, shifting from its heavily male-focused campaigns to gain further traction with moms and families. Coyne guided the brand through multiple menu launches as well as reintroduced Burger King’s kids’ meal by constructing a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island while donating $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.

Coyne PR also conceived and executed a string of buzz-building efforts including supporting the bacon sundae, a media sensation, and developed a social media strategy to boost Burger King’s presence among competitors, which increased its Facebook page from 1.2 million to 5.2 million likes; grew Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.

Red Robin Coyne PR dished up public relations campaigns for Red Robin by capitalizing on both dining occasions and news of the day, consistently garnering national news coverage for the brand with pop culture media outlets and niche industry publications.

Standout campaigns included a #BurgerMath program to reward teachers and school administrators with free burgers and Bottomless fries as a “thank you” for educating consumers on the fundamentals of a great meal deal, a #RopeInThePope offer to Pope Francis to launch the Wild Pacific Crab Cake Burger, a featured Lenten menu item and supporting the casual dining chain’s “All the Fulls” advertising and PR campaign centered around families bonding over dinner at Red Robin.

Firehouse Subs Firehouse Subs engaged Coyne PR as the agency of record to help them with creative strategy, issues management and crisis counsel. In this role, Coyne PR worked on developing impactful executions that raised awareness and kept the brand’s stellar reputation intact, while also driving trial of the brand’s delicious subs, steamed and piled high with the highest quality meats and cheeses. The Coyne team also oversaw communications for Firehouse Subs Public Safety Foundation, a non-profit 501(c)(3) which provides funding in the form of lifesaving equipment, disaster relief and educational opportunities to first responders and public safety organizations.

Einstein Bros.® Bagels Einstein Bros. Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne PR to develop engaging, buzz-worthy and disruptive campaigns to drive brand relevance with its core and target consumers. Coyne PR flexed its creative muscles to make breakfast an even more beloved meal by developing engaging in-store creative, custom landing pages and bespoke public relations programming to launch the brand’s Espresso Buzz Bagel made with 32mg of caffeine and popularize a new line of Cheesy Shampoo and Wakin’ Bacon Conditioner to give breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines.

Hard Rock Cafe Coyne PR served as the agency of record for Hard Rock Cafe for more than 15 years.

During that time, Coyne was charged with supporting all aspects of the business – including making sure the restaurant’s menu is as big of a star as the artists whose memorabilia line the Cafe walls.

From the celebration of the brand’s 50th anniversary with the unveiling of a new partnership and bespoke burger with soccer legend Lionel Messi to culture tapping into Tax Day by inviting guests to “Sing for Their Supper” to try new menu items for free, Coyne PR created countless newsworthy moments generating billions of media impressions for new menu items, limited time offers and special holiday menus, as well as charitable events throughout Hard Rock Cafes worldwide.

Arby’s Foundation Arby’s Foundation turned to Coyne PR to help increase awareness and participation of its “Schools Out, Food’s In” program that provides summer lunches to food-insecure school children.

The team secured national and local market stories across the country, driving awareness and goodwill, and increasing restaurant participation the following year.

WHY

COYNE? Creativity:

Service:

As Creative Agency of the Year, we think of ideas others don’t.

Clients come to us for our results, but they stay for our client service.

Strategy:

Experience:

Our plans are built on strategic insights that deliver real business results.

Our experienced teams have an unmatched depth of industry knowledge.

Integration:

Leadership:

A true full-service agency, we take an integrated channel-agnostic approach.

Senior involvement provides day-to-day access to strategic counsel.

Teamwork:

Continuity:

With one profit center, you hire a team, but you get the whole agency.

With the industry’s highest retention rate – you keep the team you love.

IF WE WERE ON YELP,

WE’D GET 5 STARS! Caitlin King,

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Marketing Director and Head of Public Relations

Rebecca Laming,

Senior Director, Marketing & Communications

I have enjoyed working with every member of your team. They care deeply. They are pro-active. They work tirelessly.

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Rosa Bailey,

Experiential Marketing Manager

Alex Merchan,

Senior Director, Marketing

Genuine, creative collaboration begins at the top with Tom Coyne and it comes to life in every professional on his staff. I’m sure many agencies can come up with big ideas, but Coyne’s ideas always have a purpose.

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Coyne is more than just a PR agency for Hard Rock – they are a trusted partner...

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Despite their client roster, I always feel that I’m of utmost priority, and have the muscle of a big agency, combined with the spirit of a small agency.

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Year over year they exceed my expectations and over-deliver against business goals.

Ed Markey,

Senior Director, Marketing & Communications

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Director of Marketing

Accolades and awards aside, I cannot say enough about what a trusted and valuable partner Coyne PR has been for our organization.

Their passion, creativity, and outside-the-box thinking is incredible and unparalleled.

Amber Sears,

Vice President, Corporate Communications

Tawana Burnett, Franchise Lead

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If Coyne ever stopped working with Hilton, there would be rioting in the streets!

Caroline Logan,

Director, Global Brand Communications Focused Service & All-Suites

There is an old saying that I use quite often: “Success is a measure of how well one uses luck.”

Indeed, we at Just Born have been successful, because we recognized how lucky we were to have selected Coyne PR in the first place, and the continuing relationship over the years has only enhanced our partnership. LUCKY US! Ross Born,

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B I O S C I E N C E S ,

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Coyne continues to blow me away with their vision and execution of each and every challenge we provide them.

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Senior Director, Strategic Communications, Brand PR, Social & Influencer

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Suzanne Clerkin,

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Danielle Goonan,

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I have had the pleasure to work with Coyne’s tenured and incredible account teams for over 15 years and consider them best-in-class.

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Their leadership team is an important sounding board for corporate issues across the board. I can’t recommend them enough – they are a true asset to my organization.

Chief Executive Officer

New Jersey 5 Wood Hollow Road Parsippany, NJ 07054 973.588.2000

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