Momentum Racing Sponsorship Opportunites by Cox Group

MOMENTUM RACING SPONSORSHIP PROPOSAL

World’ s Most Exciting Sponsorship Opportunity Be a Part of Offshore Racing

KEY WEST

race day coverage

WORLD CHAMPIONSHIPS

Super Bowl of Boat Racing

WORLD’S FASTEST BOATS international competition

Momentum Racingtx.com

coming 2019

TABLE OF CONTENTS

WELCOME

A Message From Momentum Racing.............. 2

OVERVIEW

The Sport.......................................................... 3

KEY WEST WORLD CHAMPIONSHIPS

Our Super Bowl................................................ 4

TEAM RACE SCHEDULE

World Class Racing.......................................... 6

RACE DAY

MEDIA COVERAGE CONT...

Newspapers..................................................... 23

Internet & Live Streaming................................ 24

Social Media.................................................... 26

Competition..................................................... 8

TEAM SPONSORSHIP OPPORTUNITIES

Join Our Team.................................................. 10

Equipment.................................................. 11

Sponsorship Packages...................................... 12

Brand Management......................................... 14

DEMOGRAPHICS

Super Boat Fans............................................... 28

Recreational Boating....................................... 29

MEDIA COVERAGE

Television......................................................... 18

ECONOMIC IMPACT

National Sporting Events and Promotions....... 21

Publications / Magazines................................. 22

Positive Results................................................ 32

Consistency Brings Success............................. 30

WELCOME

A MESSAGE FROM MOMENTUM RACING Just the beginning... with every successful team or individual comes a story. For those who have dedication and just the right amount of luck, a simple dream can turn into an amazing reality with endless possibilities. For Momentum Racing, our dream is just now beginning to unfold. The love and passion for the powerboat world stemmed from the love of an adrenaline rush. I have always been a bit of an adrenaline junkie, chasing anything that might give me that rush I so badly crave. About two years ago my wife and I purchased our first powerboat â&#x20AC;&#x201C; A 2007 Motion 30 xp. From the moment I first got behind that wheel, we both knew this was something that would be a part of our lives for a very long time to come. From the start, this has been something that we have been able to do and enjoy together, which makes us allthe-more passionate about it. While I love being on the water for pleasure, being the adrenaline junkie that I am, I wanted more. That is when I approached my wife with the idea for Momentum Racing. An idea to take my love for boating and turn it into something way bigger than either of us could ever imagine. Momentum Racing will not only give us the platform we need to begin a racing career, but also create a huge marketing platform like no other advertisement forum can provide! Follow us on our journey and help us grow by becoming a part of the Momentum Racing Family!

Wayne Perkins President â&#x20AC;&#x201C; Momentum Racing

OVERVIEW

THE SPORT Offshore Powerboat Racing

Media

•

Boats reach speeds in excess of 150 mph

•

CBS Sports – 2019 & 2020 Upcoming Shows

•

Attracts thousands of fans at each event

•

NBC Sports – 2014-2017 Championship shows

•

Races take place in premier locations

•

Boats compete close to shore

•

Previous coverage by NBC Today Show with Matt Lauer & CBS Early Show

•

Local media at every event

Competition

•

National press releases and AP coverage

•

60 miles of competition with laps 4-6 miles long

•

Vee Bottom and Super Cats compete in different classes

Marketing

•

Kilo Speed Runs in excess of 200 mph

Industry* •

35 billion dollar industry

•

88 million U.S. recreational boaters (at least once during the year)

•

12.1 million registered boats

History •

Races from New York, San Diego, South America and the Bahamas to Key West, Florida

•

100 mile race courses to stadium style racing

•

Marketing opportunities in major metropolitan cities

•

Successful initiatives by Budweiser, Seminole Hard Rock, Rockstar Energy Drink, Panasonic and GEICO

•

Onsite branding and sampling options

•

Beachside corporate and employee hospitality venues

Celebrities •

TV shows and big screen movies with racing

•

Jamie Foxx, Colin Farrell, Kurt Russell, John Travolta, Matthew McConaughey, Chuck Norris and Don Johnson have raced powerboats

•

Hulk Hogan, Princess Caroline and music teams Montgomery Gentry and Crosby, Stills and Nash have attended races

* Source: National Marine Manufacturers Association

KEY WEST

Be a Part of the Lineup MOMENTUM RACING

WORLD CHAMPIONSHIP 2019 will be the 39th anniversary of the Key West World Championships. The first club race began in 1980 and,

Key West World Championship Facts • $30,525,000 estimated economic impact during race week • 45,000 people attend Duval Street boat parade • 70,000 - 80,000 people during Championship week • Largest event for Key West

ever since, it has attracted competitors from around the world. Racers converge on the tropical island community during the second week of November for the most exciting and fastest event in all powerboat racing.

People and Parties • Over 4,620 rooms in Key West sold race week • 87% occupancy average for week (26.1% increase over 2014) • Average 60 parties a night Wednesday through Sunday • Multiple cruise ships port during championship week * Source: Monroe County Tourist Development Council Estimate

COMMUNITY SUPPORT

United States Coast Guard

United States Navy

Florida Fish and Wildlife

Fort Taylor State Park

Army Corps of Engineers

Conch Republic Offshore Racing

NOAA

Tourist Development Council

City of Key West

Island City Flying

Key West Police Department

Monroe Sheriff’s Department

• 160 miles of racing per team during race week

Key West Fire Department

The Turtle Hospital

• 40 hours of racing and testing

Monroe County

Fast Response

FAA

Ryder Trauma Center Miami

• 20 organizations involved with the Key West World Championship

Key West Port Authority

Lower Keys Medical Center

“The World Championship of Offshore Boat Racing is the largest event featured in Key West!”

2019 RACE SCHEDULE

May 17-19

Cocoa Beach, FL

THUNDER ON COCOA BEACH

May 31-Jun 1

Lake Ozark, MO

LAKE RACE

Jun 21-23

New Orleans, LA

KENNER GRAND PRIX

Jul 05-07

Sarasota, FL

SARASOTA POWERBOAT GRAND PRIX

Jul 26-28

St Clair, MI

ST CLAIR RIVER CLASSIC

Aug 02-04

Michigan City, IN

GREAT LAKES GRAND PRIX

Sep 27-29

Clearwater, FL

CLEARWATER GRAND PRIX

Nov 04-10

Key West, FL

KEY WEST WORLD CHAMPIONSHIP

Nov 14-18

Englewood, FL

OPA WORLD CHAMPIONSHIPS

COMPETITION & FANS

Powerboats are the most powerful and fastest styles of race boats in the world. Teams compete on unpredictable ocean waves and on famous inland waterways. Fans watch from yachts, piers and crowded beaches as race boats drag race along the shores.

Race Day Facts

Outrageous Boats

•

Average 5 mile rectangle race course

•

Vee bottom and twin hull catamaran style boats

•

12 laps and 60 miles of competition

•

Unlimited boats up to 6,000 hp

•

Boats crane in two hours before race time

•

Racing 75 feet off beaches and shoreline

•

Boats lineup deck to deck for rolling start

•

Average 25 Super Boats per National event

•

2nd fleet of boats get on plane and start immediately after first start

•

Race attendance has reached upwards of 150,000

•

Boats stage on event site for fans

MOMENTUM RACING, LLC

MOMENTUM RACING would like to invite you to become a member of our team! Our Offshore Race Division is made up of the most knowledgeable individuals in the offshore racing world.

We will promote our team, along with our sponsors, through our extensive 2019 race schedule that will place us all over the United States. With this level of exposure, it enables us and our sponsors to get the most from their advertising budget. Who can provide you with a more exciting and unique way to promote your business than that? Come be a part of our fun and action-packed team while promoting and advertising for your business with one of the most powerful marketing platforms in the world! Join us in exciting the world of Offshore Powerboat Racing!

TEAM & EQUIPMENT

MEET THE TEAM

WAYNE PERKINS Owner / Throttles Sour Lake, TX

JASON WOODS Driver Port Arthur, TX

KY MOSES Crew Chief Sour Lake, TX

DYLAN MOSES Crew Beaumont, TX

BART NICHOLS COURTNEY PERKINS JESSICA BIER Crew Team Manager Team Manager Beaumont, TX Sour Lake, TX Sour Lake, TX

EQUIPMENT CLASS: Superboat Stock

TOW VEHICLES:

HULL: 32’ Offshore Racing Catamaran

2007 Freightliner Sport Chassis

CONSTRUCTION: Fiberglass

2018 Chevy 2500

ENGINES: Twin Racing Mercury 300xs TOP SPEED: 115+ mph COST: $200,000 TRAILER: 2007 All American Tandem Axle RACE SUPPORT VESSEL: 2015 Nauticstar 244XTS - Center console w/ 350 HP Mercury Verado FAST FACTS • Fully enclosed two passenger cockpit with roll cage and crash cell • Full time oxygen system for driver and throttleman • Computer controlled engine management system • Onboard GPS system • Emergency escape hatch

OPPORTUNITY

TITLE SPONSORSHIP – This level of sponsorship is for that sponsor who wishes to take a direct stake in the success of the race team. The race team would be working exclusively for the sponsoring client and defer to the client’s wishes whenever possible. This sponsor would provide a negotiated amount of support that would cover at least 50% of the race team’s equipment needs, 50% of the travel expenses and 100% entry fees for events. All equipment would remain property of the race team unless specified otherwise.

Title Sponsorship Package Includes: • • • • • • • • • •

Input on which events and venues to race/appear Announced at every event as title sponsore Input on equipment purchases Race boat and driver appearances (3 per season) Drivers and crew clothing advertising (entire team) Company logo on all race boats and support vehicles Company logo on race trailer Pit-side hosting with food and beverage Pit-side advertisement campaign (banners at races) Unlimited use of any pictures or graphics of race team (during contract period) • Web marketing on momentumracingtx.com

TITLE SPONSORSHIP PACKAGE COST = $7,000 per race for a full season + Negotiated Expenses

ASSOCIATE SPONSORSHIP – This level of

Associate Sponsorship Package Includes:

sponsorship is for that sponsor who wants a major portion of the race team’s effort directed to it’s marketing goals. The race team would defer whenever possible to the marketing goals of the sponsor. Since this is considered only partial sponsorship other Associate Sponsor’s needs would have to be considered. This sponsor would have input into the appearance of the race boat but not necessarily the race team.

• Race boat and driver appearance • Announced at event as sponsor • Driver and crew clothing advertising • Company logo on all race boats • Pit-side advertisements campaigns (banners at races) • Use of pictures or graphics of race team (during contract period) • Web marketing on momentumracingtx.com

ASSOCIATE SPONSORSHIP PACKAGE COST = $4,000 per race + Negotiated Expenses

SPONSORSHIP PACKAGES

HALF SEASON SPONSORSHIP – This sponsorship is the same as the associate sponsorship except in length. Due to the shortened contract period, fewer promotions and less visibility will be provided. Some obligations of the race team will be negotiated to be completed during a given part of the race season. This option is provided, in large part, so we will have an opportunity to show you what we can do for your marketing efforts.

Half Season Package Could Contain: • Driver clothing advertising • Company logo in two locations on race boat • Company logo on race support vehicles • Use of pictures or graphics of race team (during contract period) • Web marketing on momentumracingtx.com

HALF SEASON SPONSORSHIP PACKAGE COST = $3,500

STICKER SPONSORSHIP – This is a simple and direct way to advertise everywhere the race team goes. You, with help from the race team if needed, develop a 12" x 18" sticker or other advertisement to be placed prominently on the race boat or a banner. For each event the boat attends you pay a flat fee. You decide how many events to sponsor up-front and we maintain the advertisement until the specified number of events have been attended.

STICKER SPONSORSHIP PACKAGE COST = $500 - $950 per race

CUSTOM SPONSORSHIP PACKAGES – If you don’t see a package that fits your company’s needs we can create a tailored package just for your company.

MARKETING

Powerboat Racing provides excellent â&#x20AC;&#x153;real estateâ&#x20AC;? for branding your logos and identity. A huge logo presence on the boats, team transporters and uniforms combine to give sponsors the most impact and potential for exposure.

BRAND MANAGEMENT

Join MOMENTUM RACING Be a Part of the Excitement!

MEDIA COVERAGE

With many races and race events this season you almost canâ&#x20AC;&#x2122;t go a single weekend without seeing some of your favorite racing action in the news, streamed live or broadcast tv. This coming year with tv crews from CBS, Fox, ABC and NBC covering the events for local sports, racing coverage will be abundant. In addition to news coverage, coming this season, RWO - OPA/P1 will be airing special 1-hour shows from last season and events this year. Check your local sanctioning body of upcoming shows and schedules.

COMING SPRING & SUMMER 2019

COMING 2019 18

RWO - OPA/P1 SERIES RACES ON BROADCAST TV

COMING 2019 19

CABLE & NATIONAL TELEVISION

Powerboat racing has seen tremendous exposure over the years with television appearances on The NBC Today Show with Matt Lauer, CBS The Early Show, NBC Jeep Adventures, The Discovery Channel and Miami Vice, the movie. Offshore Boat Racing programming has been seen on national networks such as Fox Sports, Speed and The Outdoor Channel. With over 4 billion people using a computer each day, Many race organizations have turned to making offshore racing available to the world with live streaming video.

Special Broadcast Memories

•

NBC Today Show – New York City, 2003 – 167 mph

•

Jim Clash, Forbes Magazine – Washington, NC, 2006 – 140 mph

•

Wally Dallenbach, NASCAR Countdown to Green – Key West, 2004 – 120 mph

•

Sam Champion, ABC Good Morning America – On the Plaza, 2009 – Parked

NATIONAL SPORTING EVENTS AND PROMOTIONS 400th Anniversary Hudson River Celebration 2009 -Included a Super Boat Race

Miami Vice Movie 2007 -Created Powerboat race opening scene & training of Jamie Foxx and Colin Farrell

Super Bowl Pre-Game Festivities 2007 -Included a Super Boat Race

Miami International Boat Show, Miami, Florida 2009 -Presented World Champion Race Boats

McDonald’s Ft Lauderdale Air & Sea Show ‘03-’07 -Included a Super Boat Race

CSI Miami, “Kill Switch” episode 2007 -Featured in opening scene

PUBLICATIONS / MAGAZINES

• National and International publications cover offshore racing organizations, venues and the teams • Colorful, unique and expensive boats grace magazine covers and excite fans • Industry trade publications contribute stories, photos and results for the entire series that runs May through November • Non traditional magazines and phone books have adorned their covers with Offshore Race Teams • Publications have added online content to compliment their newsstand publications, extending the life of the stories

Trade Publications

Boating

Premier Magazines – Sports, lifestyle and money magazines often cover extreme sport of offshore racing

Ultimate Boating and Lifestyle Magazine

Sports Illustrated

World of Powerboats Magazine

Forbes Magazine

Motor Boat & Yachting

Playboy

Power Boating Canada

Dupont Registry

Boating Life

Ocean Drive

L•O PROFILE

H2O

NEWSPAPERS

One of the most important aspects of marketing and communication activation is properly taking advantage of media exposure. Creating and maintaining positive momentum in the media is paramount. Activation of a strong public relations campaign can expect solid local media coverage and with the right tactics, could expect a reasonable amount of national coverage. Much of today’s newspaper coverage includes the media outlet’s online digital partner. The shelf life of the coverage is extended and broadened beyond the local market.

Various Newspapers

Wire Services

USA Today

St. Petersburg Times

AP Wire

New York Tmes

Tampa Bay Business Journal

PR Newswire

Miami Herald

Los Angeles Times

Reuters

Sun Sentinel

Herald-Tribune

St. Louis Dispatch

and many more ...

INTERNET

The internet is where todayâ&#x20AC;&#x2122;s brands, fans, enthusiasts and race teams share their information. People take to the information highway and not only absorb content, but produce thousands of hours of video and news. There are so many enthusiasts in boating and professional racing vendors, manufacturers and teams using the internet as their number one communication tool around the world. So when it comes to offshore racing all the sanctioning bodies produce and repurpose content for their fans and loyalists. Organizations cover racing highlights, team information, upcoming events and much more for the world to see.

LIVE STREAMING

Fans around the world can see offshore powerboat racing live as it happens. With the advancement of live streaming technology and the fact racing is close to shore, organizations cna stream live the excitement. Broadcasts live to computers, tablets, smartphones and television systems in bars, fans can watch from anywhere. Family and fans can even be at events live and listen to the live audio broadcast as it happens.

Much of this year’s racing season will be streamed live by all the offshore racing series sanctioning bodies. With multiple organizations and many race events around the United States you will be able to get more race coverage than ever before. Live broadcasts have chat features, replay and instant playback whenever you have time to watch the races.

Seen Around the World

Various Websites

Ability to pre-register to receive text or email notifications when LIVE coverage begins.

• Superboat.com • SpeedontheWater.com • OffshoreOnly.com • BoatingMag.com • Powerboat-World.com • BoatStars.com • TheNewsDispatch.com • RaceWorldOffshore.global and many more ...

• Over 1,000,000 viewers and growing • Smart phone ready • Live race coverage • Interviews • Photos and more

SOCIAL MEDIA Social media is more than just water cooler talk when it comes to offshore super boat racing. The explosion of Facebook, Twitter, Instagram, YouTube and other social sites has penetrated more offshore fans and boating enthusiasts in the heart of major metropolitan cities. Active users and fans post pictures and videos online at a startling rate. GLOBAL DIGITAL STATS

LEADING SOCIAL NETWORKS

Total Population: 7.210 billion

Facebook: 1.3666 billion active users

Active Internet Users: 3.010 billion

Google+: 343 million active users

Active Social Media Accounts: 2.078 billion

Instagram: 300 million active users

Unique Mobile Users: 3.649 billion

Twitter: 284 million active users

Active Mobile Social Accounts: 1.685 billion

YouTube: 1 billion+ active users

70% of marketers plan to increase social media advertising this year, including mobile promos – Adweek on platforms such as Facebook, Twitter, Instagram and Snapchat. FACEBOOK

GOOGLE

•

1.3666 billion active users

•

1 in every 13 people on the planet is on Facebook

Currently runs over 1 million computer servers around the world

•

71.2% of all USA internet users are on Facebook

•

Handles over 1 billion searches per day

•

More than 70 translations are available

•

7.2 billion daily page views

•

More than 2.5 million websites have integrated with Facebook

•

87.8 billion monthly worldwide searches

•

Daily visitors to Google is 620 million

•

People spend over 700 billion minutes per month on Facebook

•

95% of web traffic goes to links that appear on the first page of Google results

•

Serves 3 billion videos every day

•

Added social media to basic brand searches

YOUTUBE

TWITTER

•

Over 2 billion videos are viewed every day

•

284 million active users every month

•

YouTube Mobile gets over 100 million views per day

•

50 million users every day / 400 million visitors a month

•

Over 700 billion video playbacks

•

575 million registered users

•

A full 10% of YouTube videos are in HD

•

94 of AdAge’s top 100 advertisers have run campaigns on YouTube

•

55 million users login to Twitter from their phone each month Twitter reached a new deal with Google to add tweets back into Google’s search results this year

GOOGLE+, INSTAGRAM, SNAPCHAT, PINTEREST, LINKEDIN, VIMEO ... Employing a cross-promotional strategy in conjunction with optimizing content for discovery, can help gradually boost posts.

Sources: DMR, Zephoria, LunaMetrics, YouTube, Adweek

FAN DEMOGRAPHICS

BOAT RACING FANS & TOP CITIES Audience Gender Male: 64% Female: 36% Audience Language 1 - English 2 - German 3 - French 4 - Spanish 5 - Dutch Race Markets Midwest Central Florida West Central Florida Central Florida Florida Keys Gulf Coast

Audience Income $50 - $75,000 $75 - $100,000 $100,000+ Audience Age 18 - 34 35 - 44 45 - 54

U.S. Population 18.27% 10.93% 15.73% U.S. Population 30.90% 20.00% 19.30%

Super Boat Fans 19% 23% 27%

Super Boat Fans 21% 33% 28%

Metropolitan Statistical Area (MSA) Michigan City / Chicago Clearwater / Orlando Tampa / St. Petersburg / Sarasota Brevard County / Orlando Dade / Monroe AL / MS / FL

Population 9.5 million 5.6 million 3.6 million 3.3 million 2.5 million 1.1 million

MENTOR

MICHIGAN CITY

COCOA BEACH CLEARWATER

KEY WEST

Sources: National Marine Manufacturers Association & 2012 Miami International Official Show Guide

Recreational Boating Demographics • 72% of boat owners have a household income less than $100,000 • 8-in-10 boaters are middle class – who exceed the average income of $75,000 per year • 1-in-10 U.S. households own a boat – average of 32 percent of all adults will go boating in a 12-month period • Recreational boating is seasonal by region – Boat owners spent an average of 28 days (or 14 total weekends) on the water in a year (Warmer climates average significantly higher averages)

Recreational Boating Facts and Figures • 35 billion dollar industry • 338,500 Marine industry jobs (manufacturing, dealers/wholesalers, services) at 34,800 marine industry businesses • 93% of the boats sold in the U.S. are made in the U.S. • U.S. recreational boating industry 2014 saw a 7-8 percent increase in sales of new powerboats with an estimated continued growth of an additional 5 percent in 2015

ECONOMIC IMPACT

CONSISTENCY BRINGS SUCCESS When the extreme sport of offshore powerboat racing comes to town, not only does it bring the most impressive powerboats ever, but it brings fans and dollars to local communities. 2011 was recorded as one of the worst post recession years in economic times for growth and unemployment. The sport of offshore powerboat racing brought 3 cities better than expected crowds, financial returns including food and beverage revenue and hotel stays the week of the race.

“Boat race was a model for success in tough times” – St. Petersburg Times “Boat races a hit in Clearwater Beach” – Bay News 9

“Clearwater Beach powerboat race thundering success” – Tampabay.com “Offshore race a winning event for boats, spectators and city” – Clearwater Gazette

31 31

POSITIVELY IMPACTING CITIES

Cocoa Beach, Florida

Michigan City, Indiana

Source: Race Organizers

Source: Michigan City Visitor Bureau

• Over 85,000 spectators

• Non-local visitors added $9M to economy

• Estimated $16M economic impact in 2015

• Local visitors contributed an additional $340,000 • 90% visitors from Indiana, Illinois and Michigan • Visitors also from NY, Ohio, Florida, Alabama and Canada • 143,000 spectator driven event

National Championships – Clearwater Beach, Florida Source: Reported in Clearwater Gazette

• 170,000 Estimated fans participated all weekend • 8,500 Fans visited Race Village over 3-day event • 5,500 Boats in spectator fleet • 5,000 People Saturday Night Fireworks display • 70,000 People on the beach and hotels race day • Economic record over $18,567,000 (per DDB)

World Championships – Key West, Florida • $30,525,000 Financial impact to Key West and Lower Keys (8 days) during race week • 70,000 - 80,000 Estimated fans participated • 87% Occupancy average for week • Est. room revenue $8,500,000 • 26.1% Increase in revenue from 2014 • 45,000+ Estimated attendance to the Friday Night Block Party

Wayne Perkins – Momentum Racing, LLC 11701 Pine Gum Rd. Kountze, TX 77625 Cell: 409.658.5610 Email: momentumracing.tx@gmail.com www.momentumracingtx.com

Materials by COX GROUP • www.coxgp.com • 704.896.2323 • rodrick@coxgp.com #1901