Cox Group Capabilities

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Mission Statement We know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity.

Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change.

Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry.

The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.

CONTENTS

About Us

Accomplishments 4

Services

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6

Experience

Website Design 9

Social Media 13

Public Relations 15 Advertising 19

Graphic Design 21 Branding 25

Event Management 27

Media Tracking 29

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About Us In 1998, with two brothers and one client, Cox Group was put on the map. Fifteen years later, we’ve continued to grow and maintain our commitment to providing exceptional client service. We are a multidisciplinary agency, with a collective 80 plus years of experience, dedicated to our clients and their needs.

That is why our client list has grown from a single company to a list of more than 100, spanning across four continents in key industries such as sports and entertainment, consumer products, medical and lifestyle.

With depth, enthusiasm and a proven track record of results, Cox Group ensures credibility and success in everything we do. From sports sponsorship, PR management and event activation to advertising, product management or a fully loaded digital marketing strategy, Cox Group will create unique, “winning” solutions for you, regardless of the task.

The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,

Change... Part Nature. Part Opportunity.

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Accomplishments and Experience At Cox Group, we choose to embrace change as the true spirit of opportunity. Sports and Entertainment is a perfect example of an ever-changing business environment. With sponsorship turn-over and corporate change, the effective use of sponsorship and key marketing initiatives is crucial. Our ability to adapt to changing business landscapes helps us ensure success for your organization.

Developing innovative approaches, taking smart risks and staying on top of industry trends, are only few examples of how we ensure the strategic execution of our clients’ objectives. Your needs may change overnight, but no matter the project, our solutions hit the mark.

If you are looking for a marketing solutions provider with extensive expertise, we would appreciate the opportunity to welcome you as a new partner to our team.

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Developed and executed the Bud Light Hotel concept for the Super Bowl and Vail Resorts for client Anheuser-Busch, Inc.

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Coordinated support, planning and execution of Club Bud at the 2008 Beijing, 2010 Vancouver and 2012 London Olympic Games

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Involved with managing 50 Plus Sports Properties; NFL, MLB, NBA, Extreme Sports, Olympics and more ...

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Coordinated with 30 Plus Entertainment Properties; Live Nation, Ticketmaster, AEG, Zac Brown Band, Eric Church, Pitbull and more for Anheuser-Busch, Inc.

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Executed for 10 years the Longest Running Team and Product Sponsorships in NASCAR; CITGO Petroleum, Budweiser and Busch Beer

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Successfully executed events for multiple years near The Equator and Inside the Arctic Circle

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Have worked with nearly Every Broadcast and Cable Outlet in the United States and European countries for sports and entertainment

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Services Services and Experience that Cover the Globe •

Representing Clients on Every Continent

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Over 1,000 Cities of Fulfillment and Executable Services

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Achieved Over a Trillion Client PR Impressions

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Representing Clients at the Equator and Arctic Circle

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Multiple Olympic Entertainment Events

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Negotiated the Most Lucrative Sports Sponsorship Deals

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MLB, NFL, NBA & NASCAR Official Status Experience

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Experience with Budgeting Over a Billion Dollars of Client Spending

Sponsorship and Entertainment • • •

Evaluation Negotiation Activation

Brand Development • •

L ogo and Identity Design Mission and Positioning

Event Planning Advertising and Marketing • • • • • • •

Strategic Planning Direct Mail Media Planning and Buying Merchandising Moblie Marketing Research Cause Marketing

Creative • • •

Graphic Design Web Development Product Packaging

Custom Publishing • • • • •

Brochures Product Guides Newsletters Media Guides Retail Magazines

Media Tracking • • •

Sponsorship Valuation Clipping Multi-Sports

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Corporate Events Festivals Sales Conferences Trade Shows

Photography and Video • • • •

Hi-Resolution Photography Video Production Editing and Enhancement Online Proofing

Public Relations • • • • • • • •

Corporate Communications Community Relations Media Relations Media Training Press Conferences PressWriting Public Service Announcements Media Kits

Copywriting • • • •

Advertising Print TV and Radio Web

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gasseracing.com

gasseracing.com/blog/

gasseracing.com/streaming/

gasseracing.com/shop/

gasseracing.com/goose-juice-images/

Website Design Client: Gasse Racing Project: New Website Design and Hosting Goal: Develop a new and vibrant website, for an up and coming offshore race team

Result: Successfully developed a website that streams exciting race coverage video and bridges the gap to Norwegian fans 9

superboat.com

mysticpowerboats.com

sterlingperformance.org

centerforspinaldisorders.com

eastbrookvillagegreen.com

lakeprofile.com

marker17marine.com

americanmedical.com

saratogaresortandspa.com

alignlife.com

theseri.com

bblades.com

stihloffshoreracing.com

worldsailfish.com/blog/

zoombait.com

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fastboats.com

marinetechnologyinc.com

cmsmechanical.com

realfastmarine.com

Website Examples Client: Various Industries Served Platform: Wordpress - the largest content management system SEO: Optimized for Search Engine Optimization plugins

Result: 95% of all clients retain Cox Group for monthly digital content management services

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facebook.com/STIHLOffshoreRacing

Statistics - facebook.com/STIHLOffshoreRacing

twitter.com/STIHLRacing

youtube.com/user/stihlracer13

Social Media Client: STIHL Offshore Racing Project: Improve Facebook and Twitter pages Goal: Increase Facebook page “Likes” and provide content related to Offshore Team

Result: 4,630 Likes = 3200% Increase

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Public Relations Client: Sheridan Ridge Private Reserve Project: Media Event Goal: To generate exposure in the media for the motorsports-influenced mountain resort community

Result: More than 50 media members in attendance at the Chilhowie, VA event 15

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Public Relations Client: Bacardi Silver Project: NBC Today Show / Matt Lauer Ride Goal: Gain national exposure for Bacardi Silver through the use of their Offshore Powerboat sponshorship

Result: Seven minute segment on NBC’s Today Show 17

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Advertising Client: Fish Harder Companies Project: On-going advertising campaign Goal: Design a full-scale ad campaign from conceptualization through implementation

Result: New packaging was created and new advertisements were designed to link the new campaign to existing products 19

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Graphic Design Client: Anheuser Busch (Bud Select and Bud Light) Project: Collateral and Photography for the Offshore Racing / Poker Run Teams Goal: To create a coherent look and feel for multiple printed pieces promoting the Bud Select/Bud Light Offshore and Poker Run teams

Result: Posters, autograph cards, apparel, billboards, etc...

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Graphic Design Client: OneMain Racing Project: OneMain Race Team collateral Goal: To create a coherent look and feel for multiple printed pieces promoting the OneMain Race Team

Result: Collateral used at track side, corporate offices and bank branches 23

Global News wiNter

2009

In thIs Issue 2 3 4 6 6 7 8 10 11 12

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Branding Client: PIC Group, Inc. Project: Brand Development Goal: To develop a brand image consistent with PIC’s vision, “To be the industry standard and most valued, independent global power generation service provider by exercising fairness, innovation and harmony in all our service solutions.”

Result: Delivered an integrated campaign of ads, web site, trade show booths, collateral, newsletter, etc...

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Event Management Client: Bosch Rexroth Project: National Sales Conference Goal: To coordinate, plan and implement the logistics, transportation, vendor coordination, information packets, agendas, etc., for a 600 person sales conference

Result: A successfully coordinated, well-organized conference 27

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KEVIN VANDAM

KEV

IN V AND

AM

2012 Media Exposure Summary

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Media Tracking

Client: Professional Bass Anglers Project: Cox Reports

Goal: Track the angler’s exposure across various media platforms and compile a comprehensive book including visual clips and monetary value of exposure

Result: A unique tool for anglers to report their values to sponsors Ad Value: $15,494,993 29

Charlotte Office

Midwest Office

16315 Northcross Drive, Suite F Huntersville, NC 28078

Rodrick Cox

c) 704.905.7441 e) rodrick@coxgp.com

307 Hartcourt Avenue Jerseyville, IL 62052

www.coxgp.com (o) 704-896-2323 (f ) 704-896-2324

Change... Part Nature. Part Opportunity.

Cider Toddy Cafe 30

Brad Brown

c) 314.852.1036 e) brad@coxgp.com