world record to cuba and back
36th SBI Key West World Championship on NBC Sports
MOST POPULAR
offshore racing series
TABLE OF CONTENTS welcome
A Message From Team SilverHook® Powerboats.... 2
OVERVIEW
The Sport................................................................. 3
Key West World Championships
Our Super Bowl....................................................... 4
2017 TEAM Schedule
2
World Class Racing................................................. 6
RACE DAY
Competition............................................................ 8
The records
Nigel Hook’s Career Highlights............................... 10
MEET the TEAM
lucas Oil Stadium
Display Opportunities.............................................. 28
MEDia Coverage
Magazines............................................................... 30
Newspapers............................................................ 31
Internet & Live Streaming....................................... 32 Social Media............................................................ 34
SilverHook® Powerboats......................................... 14
Advertising Opportunities....................................... 16
Super Boat Fans
lucas Oil Ocean Cup
Two World Record Attempts.................................... 17
Partnership Structure & Opportunities.................... 20
Demographics......................................................... 36
Economic impact
Success.................................................................... 40 1
WELCOME
From SilverHook® Powerboats
SilverHook® Powerboats is the new frontier in ocean speed and safety. A radically unique boat, designed from experience and ingenuity to be the fastest, most efficient mono-hull (of all time). The team is on the fast track to breaking the Unlimited Speed Record for immersed propeller mono-hulls. The SilverHook® factory team competes in the 2017 Super Boat International series. Six Grand Prixes each competing over a 3 day weekend culminating in the points for the national championship, topped with a season finale with three races in November held at the 37th Annual Key West World Championships – SilverHook®, carrying its Lucas Oil sponsorship, is gunning for that coveted title and fifth World Championship.
a
Lucas Oil has proved to be the fastest growing motor sports driven brand over the past 21 years. Team captain and throttleman, Nigel Hook, promises “We have promoted Lucas Oil across the world for the last 17 years... join us as an associate sponsor and hold on for the ride – nothing comes close to 140 mph in up to 6-foot seas! Supercharge your brand with us.”
Nigel Hook, Throttleman
Owner SilverHook® Powerboats – Built only to win!
2
OVERVIEW
THE SPORT
Super Boat Racing
Media
•
Boats reach speeds in excess of 180 mph
•
NBC Sports – 2015 & 2016 Championship 3-1hr shows
•
Attracts thousands of fans at each event
•
NBC Sports – 2014 Championship 1-1hr show
•
Races take place in premier locations
•
Boats compete close to shore
•
Previous coverage by NBC Today Show with Matt Lauer & CBS Early Show
•
Local media at every event
Competition
•
National press releases and AP coverage
•
60 miles of competition with laps 4-6 miles long
•
Vee Bottom and Super Cats compete in different classes
Marketing
•
Kilo Speed Runs in excess of 200 mph
Industry* •
35 billion dollar industry
•
88 million U.S. recreational boaters (at least once during the year)
•
12.1 million registered boats
History •
#1 Offshore Racing Organization
•
Races from New York, San Diego, South America and the Bahamas to Key West, Florida
•
100 mile race courses to stadium style racing
* Source: National Marine Manufacturers Association
•
Marketing opportunities in major metropolitan cities
•
Successful initiatives by Budweiser, Seminole Hard Rock, Rockstar Energy Drink, Panasonic and GEICO
•
Onsite branding and sampling options
•
Beachside corporate and employee hospitality venues
Celebrities •
TV shows and big screen movies with Super Boat International racing
•
Jamie Foxx, Colin Farrell, Kurt Russell, Chuck Norris, Bruce Jenner and Don Johnson have raced super boats
•
Hulk Hogan, Princess Caroline and music teams Montgomery Gentry and Crosby, Stills and Nash have attended races
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
3
KEY WEST WORLD CHAMPIONSHIP 2017 will be the 37th anniversary of the Super Boat International Key West World Championships. Founder, John Carbonell, organized the first club race in 1980 and, ever since, it has attracted competitors from around the world. Racers converge on the tropical island community during the second week of November for the most exciting and fastest event in all powerboat racing. Key West World Championship Facts • $30,525,000 estimated economic impact during race week • 45,000 people attend Duval Street boat parade • 70,000 - 80,000 people during Championship week • Largest event for Key West People and Parties • Over 4,620 rooms in Key West sold race week • 87% occupancy average for week (26.1% increase over 2014) • Average 60 parties a night Wednesday through Sunday • Multiple cruise ships port during championship week
* Source: Monroe County Tourist Development Council Estimate & Key West Star Report
4
COMMUNITY SUPPORT United States Coast Guard
United States Navy
Florida Fish and Wildlife
Fort Taylor State Park
Army Corps of Engineers
Conch Republic Offshore Racing
NOAA
Tourist Development Council
City of Key West
Island City Flying
Key West Police Department
Monroe Sheriff’s Department
Key West Fire Department
The Turtle Hospital
Monroe County
Fast Response
FAA
Ryder Trauma Center Miami
Key West Port Authority
Lower Keys Medical Center
“The Super Boat International World Championship is the largest event featured in Key West!” • 160 miles of racing per team during race week • 40 hours of racing and testing • 20 organizations involved with the Key West World Championship
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
5
SCHEDULE
2017 SilverHook® Powerboats Race Schedule
May 19 - 21 Cocoa Beach, FL
8th Annual Space Coast Super Boat Grand Prix
Jun 30 - Jul 2 Sarasota, FL
33rd Annual Sarasota Grand Prix Festival
Aug 4 - 6 Michigan City, IN
9th Annual Super Boat Great Lakes Grand Prix
Aug 15 - 19 Lucas Oil Ocean Cup Event: Two World Endurance Record Attempts Aug 17
6
Race Day
Key West to Cuba – Cuba to Key West
Sep 29 - Oct 1 Clearwater, FL
9th Annual Clearwater Super Boat National Championships
Nov 5 - 12
37th Annual Key West World Championships
Key West, FL
RACE SITES
SilverHook Powerboats
2017 Race Sites SBI Past Race Sites
Photo Credit: Loren Morrissey
7
RACE DAY
COMPETITION AND FANS
Super Boats are the most powerful and fastest styles of race boats in the world. Teams compete on unpredictable ocean waves and on famous inland waterways. Fans watch from yachts, piers and crowded beaches as race boats drag race along the shores.
8
Race Day Facts
Outrageous Boats
•
Average 5 mile rectangle race course
•
Vee bottom and twin hull catamaran style boats
•
12 laps and 60 miles of competition
•
Unlimited boats up to 6,000 hp
•
Boats crane in two hours before race time
•
Racing 75 feet off beaches and shoreline
•
Boats lineup deck to deck for rolling start
•
Average 25 Super Boats per National event
•
2nd fleet of boats get on plane and start immediately after first start
•
Race attendance has reached upwards of 150,000
•
Boats stage on event site for fans
SilverHook Powerboats
Photo Credit: Chuck Carroll Š2017 SilverHookŽ Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
9
NIGEL HOOK 2016 2015 2014 2013 2013 2012 2012 2012 2012 2011 2011 2010 2009 10
CAREER HIGHLIGHTS
2nd National Champion Superboat Unlimited SBI 2nd Unlimited Florida Championship National Champion Superboat Unlimited 2nd Superboat Extreme World Championship National Champion Superboat Extreme 2nd Superboat Extreme World Championship National Champion Superboat Extreme 1st Overall Sarasota Grand Prix Kevin Brown Sportsmanship Award SBI 2nd Super Vee Unlimited World Championship OGP 1st Siracusa Grand Prix GPS 2nd World Championship Powerboat P1 4th World Championship
2009 2008 2008 2007 2006 2006 2005 2005 2005 2004 2004 2004 2003
Powerboat P1 1st Turkish Grand Prix APBA/UIM World Champion, Super V Unlimited Powerboat P1 4th World Championship Powerboat P1 British Grand Prix Champion APBA/SBI World Champion, Super V APBA/SBI 2nd National Championship APBA/SBI 4th World Championship APBA Ten Mile Speed Record APBA 1st Chattanooga, Tennessee APBA Central Division Champions APBA 2nd National Championship Nuestros Rios Son Navegables 1st in Class World Record, San Francisco to L.A. Photo Credit: Paul Kemiel
SilverHook Powerboats
2003 2003 2002 2002 2002 2001 2001 2000 2000 2000 2000 2000 2000 1999
APBA Western Division Champion APBA 3rd World Championship Grand Bahamian Champion APBA Western Division Champion APBA N.E. Division Champion APBA 3rd National Championship APBA Western Divisional Champion APBA 3rd National Championship APBA 2nd World Championship GOLD CUP – 2nd Place APBA N.E. Division Champion APBA Central Division Champion APBA/UIM World Speed Record GOLD CUP – 3rd Place
1998 1998 1998 1998 1998 1998 1998 1998 1997 1997 1997 1995 1994 1993
APBA Western Divisional Champion APBA N.E. Divisional Champion APBA S.E. Divisional Champion APBA National High Points Overall APBA National Champion, US1 APBA/UIM World Champion GOLD CUP Champion Inductee APBA Hall of Champions APBA National Champion, US1 APBA Western Divisional Champion Canadian Classic Champion International Offshore Champion, Puerto Rico APBA National Champion, US1 APBA/UIM World Speed Record
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
11
MEET THE TEAM
Silverhook® Powerboats PILOTS Nigel Hook (UK / USA) – Throttles, Owner Jay Johnson (USA) – Driver Michael Silfverberg (Sweden) – Driver CREW Bruce Baker – Engines Tim Pattison – Shop & Equipment Manager Joey Sexton – Telemetry & Electronics Tom Marks – Logistics Pat Weismann – Weismann Marine Pat Morello – Technician & Finish Work Ken & Mel Robertson – Hospitality Cole McGowan – Activation Janet Wilson – General Manager
From Left to Right: Jay Johnson, Nigel Hook and Bruce Baker
14
Photo Credit: David Helmly Jr.
SilverHook Powerboats
RACE BOAT SPECS Hull Manufacturer: Boat Model: Boat Construction: Boat Class: Drive Train: Engines:
SilverHook® Powerboats 48GP Carbon Fiber Superboat Unlimited Weismann Gearbox and BPM Shaft Drives Mercury 1350 Turbo (2)
SUPPORT EQUIPMENT • Kenworth T2000 Tractor • GMC “6-door” truck • Dropdeck Trailer
• Transporter • GMC Box Truck
Photo Credit: Emilia Hillerstrom ©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
15
ADVERTISING OPPORTUNITIES
SilverHook Powerboats
Powerboat Racing provides excellent “real estate” for branding your logos and identity. A huge logo presence on the boats, team transporters and uniforms combine to give sponsors the most impact and potential for exposure.
ASSOCIATE LEVEL ADVERTISING OPPORTUNITY Bask in the glory of being in the limelight of the world’s fastest Ocean Vee Race Boat showcased with the prestigious 77 Lucas Oil team. The excitement generated by racing fans, television cameras, and journalists from around the world creates an ideal environment for international exposure of your products and services before, during, and after the race. Your company logo on race boats and support vehicles •
Receive advertising value every second the race boat is seen on television or by the fan at the race.
•
Pictures last forever... Lucas Oil does a lot of advertising with this boat and your company logo is along for the ride.
•
Colts stadium boat - the show boat hanging is the Colts stadium will be decaled like the active race boat. Seen by over a million people a year.
Race boat and pilot appearances •
Draw business to your location with a live appearance of our pilots to greet customers, sign autographs, and pose for photographs.
•
Promote a special event or campaign with the presence of the eye-catching race boat.
Your logo on pilot and crew clothing •
Use the buzz created by pilot appearances and media interviews to increase brand loyalty.
Pit-side hosting •
Invite your customers, best prospects, and employees to a race where they can have their pictures taken with our pilots and our race boat featuring your logo
Pit-side banner advertising •
Create awareness and visibility to launch a new product or service, enter a new market, or simply get the word out.
Use of pictures of race team •
Gain zing in magazine advertising by using pictures of the race boat or pilots endorsing your products.
•
Build awareness in social media such as YouTube by creating a video of our pilots visiting your company.
Web marketing on team related websites •
Drive traffic to your retail locations or websites.
Ride of a lifetime! •
16
Take a ride in the world’s fastest ocean race boat.
2017 SPONSORSHIP PACKAGE
TWO WORLD SPEED RECORDS August 15 - 19, 2017
RACE DATE – August 17
17
Key West Start/Finish
Straits of Florida
Cuba
Start/Finish
18
LUCAS OIL OCEAN CUP KEY WEST TO CUBA August 15 - 19, 2017
Race Date – August 17 Key West Two UIM World Record attempts by 77 Lucas Oil SilverHook Pilots: Nigel Hook and Jay Johnson Sanctioned by: UIM – Union Internationale Motonautique APBA – American Power Boat Association Powerboat P1-USA Hemingway International Yacht Club of Cuba 200 miles across open ocean - Straits of Florida Fort Zachary Taylor State Park to Morro Castle with a flyby past the US Embassy! Goal – Set a new world record from Key West to Cuba and then break it on the return trip, Cuba to Key West! Technology by IBM, Cisco, and DataSkill Satellite by Globecomm, Inmarsat, and DuChancell Engineering Cultural Exchange and Funding for the Youth Sailing Regatta Key West Community Sailing Center 501.c.3
Cuba
HAVANA
www.LucasOilOceanCup.com
19
2017 LUCAS OIL OCEAN CUP World Speed Record (WSR) Entitlements TITLE •
Name in the Official UIM World Record Book and the Guinness World Records
•
Name/Logo on Lucas Oil Ocean Cup - Key West to Cuba
•
Name/Logo on both sides of WSR race boat – hatches behind capsule (5’ x 2’, both sides)
•
Name/Logo on top-side of WSR race boat (3’ x 2’ single)
•
Two 30-second TV Commercials
•
Name/Logo on Stage / Podium Banner
•
Seats on Key West Start / Finish Yacht
•
Name/Logo on Official Apparel
•
Name/Logo on all Social Sites
•
Dedicated Press Release
•
Name/Links Featured in all Press Releases
TEAM (SOLD) •
Name/Logo in Official World Record Book and Guinness World Records
•
Name/Logo on Lucas Oil Ocean Cup - Key West to Cuba
•
Name/Logo on side of WSR race boat
•
Name/Logo on top-side of WSR race boat
•
Name/Logo on Stage / Podium Banner
•
Name/Logo on Official Apparel
•
Name/Logo on all Social Sites
TELEVISION BROADCASTS Domestic Broadcasters – 63M Homes
FOX Sports: Florida, South, Arizona, Detroit, Southeast, Ohio, San Diego
NBC Sports: Chicago, Philly, Bay Area, Mid-Atlantic, MavTV, Nautical Channel
International Broadcasters – 140 Countries
20
FOX Sports: Europe, Asia, Africa
Sports1: Germany
Ten Sports: India
Sky Sports: UK, Ireland
MotorsTV: Europe
FlowTV: Caribbean
SportsTV: Portugal, Africa
Ten Sports: Asia, Middle East
Nautical Channel: Global
PRESENTING •
Name/Logo on top-side of WSR race boat (2’ x 1’ single)
•
One 30-second TV Commercials
•
Name/Logo on Stage / Podium Banner
•
Seats on Key West Start / Finish Yacht
•
Name/Logo on Official Apparel
•
Name/Logo on all Social Sites
•
Name/Links Featured in Press Releases
OFFICIAL SUPPLIER •
Name/Logo on Stage / Podium Banner
•
Name/Logo on Official Apparel
•
Name/Logo on all Social Sites
SAFETY Air Safety Crafts – (1 Pilot, 1 Medic, 2 Rescue Divers, 1 Observer, 1 Videographer) •
Name/Logo on side of Augusta 109C Helicopter
•
Name/Logo main feature on air safety team shirts
Sea Safety Crafts – (3 Pilots, 2 EMT, 1 Rescue Diver, 1 Observer, 1 Videographer) •
Name/Logo on side on all 3 40’ Support Boats
•
Name/Logo main feature on sea safety team shirts
HOSPITALITY / AWARDS – Mallory Square •
Race Village branded by sponsor in Key West
•
Most prominent dedicated display both in Race Village
•
Awards dinner branded by sponsor
We invite you to join this partnership and discover a unique global marketing platform. For further information please contact: Thomas Merchant Director of Marketing & Communications +1 505.484.8195 Thomas@SilverHook.com ¡Se Habla Español!
www.LucasOilOceanCup.com
21
LUCAS OIL OCEAN CUP Two World Speed Records – to CUBA and Back Authenticated by the UIM, scanctioned in the US by APBA and in Cuba by Hemingway International Yacht Club of Cuba with race management by Powerboat P1. The event is supporting the Key West Community Sailing Center youth team’s cultural exchange event with the Hemingway International Yacht Club of Cuba.
22
23
SCHEDULE OF EVENTS
August 15 - 19, 2017
2017 LUCAS OIL OCEAN CUP EVENT SCHEDULE • August 15 – Tuesday
9:00 am Testing of #77 Lucas Oil SilverHook
10 am - 4 pm Race Village Open on Mallory Square
3:00 pm Safety & Medical Briefing
5:00 pm Havana Support Team and APBA/UIM Officials Fly to Havana, Cuba
7:00 pm Welcome Party on Mallory Square
• August 16 – Wednesday
10 am - 4 pm Race Village Open on Mallory Square
12 pm - 2 pm
Testing of #77 Lucas Oil SilverHook
3:00 pm
Safety & Medical Briefing
4:00 pm
Support Boat Briefing
10:00 pm
Support Boats Deployed Along Race Route
• August 17 – Thursday – RACE DAY
6:30 am
Start of World Record Run - Key West to Cuba (Fort Zachary Taylor State Park)
7:30 am
Arrival in Havana, Cuba (Morro Castle)
8-8:30 am
Press Conference & Awards Havana Harbor
Presentation of the Lucas Oil Ocean Cup - Key West to Cuba
8:50 am
Fly by the US Embassy - Malecón Coast
9:00 am
Start of World Record Run - Cuba to Key West
10:00 am
Arrive in Key West, FL
1:00 pm
Press Conference on Mallory Square, Race Village
6:00 pm
Cocktails and Appetizers - El Meson De Pepe’s Restaurant & Bar
7:30 pm
Awards Mallory Square, Key West
Presentation of the Lucas Oil Ocean Cup - Cuba to Key West
• August 18/19 – Friday/Saturday
24
Weather Fallback Days
www.LucasOilOceanCup.com
LUCAS OIL STADIUM Home of the NFL Indianapolis Colts The Lucas Oil Stadium with its state-of-the-art retractable roof seats 63,000 for football, and can also be reconfigured to seat 70,000 for NCAA basketball and the 2012 Super Bowl. This stadium hosts major conventions, trade shows, exhibitions and concerts. Lucas Oil Stadium has consistently ranked as one of the best stadium experiences in all of sports, taking the top spot on the Stadium Journey 2012 best stadium experiences list. It has been the highest ranked NFL stadium experience every year since 2011. The Lucas Oil Plaza is approximately 30,000 square fee of WOW and highlights the Lucas Oil histroy of racing. Fans have a unique excalator view of Nigel’s raceboat which was featured in the Miami Vice movie. Lucas Oil racers hold special autograph sessions during pre-game activities.
ANNUAL ATTENDANCE - Impressions 2016 1,397,735 2011 1,291,419 2015 1,321,974 2010 1.408,321 2014 1,492,939 2009 1,098,365 2013 1,231,241 2008 1,112,445 2012 1,185,954 (Super Bowl)
SPECIAL EVENTS • NCAA Men’s Basketball Final Four (2015) • NCAA Women’s Basketball Final Four (2016) • General Conference Sessions of Seventh-Day Adventists (2020) • NCAA Men’s Basketball Final Four (2021) • Monster Energy Supercross (Field Motor Sports) • Monster Jam (Field Motor Sports) • Youth High School Football • College Football and Basketball
28
SilverHook Powerboats
29
MEDIA COVERAGE
Publications / Magazines
• National and International publications cover Super Boat racing, the venues and the teams • Colorful, unique and expensive boats grace magazine covers and excite fans • Industry trade publications contribute stories, photos and results for the entire series that runs May through November • Non traditional magazines and phone books have adorned their covers with Offshore Race Teams • Publications have added online content to compliment their newsstand publications, extending the life of the stories
Trade Publications
Boating
magazines often cover extreme sport of offshore racing
Ultimate Boating and Lifestyle Magazine
Sports Illustrated
World of Powerboats Magazine
Forbes Magazine
Motor Boat & Yachting
Playboy
Power Boating Canada
Dupont Registry
Ocean Drive
Boating Life
H2O
30
Premier Magazines – Sports, lifestyle and money
L•O PROFILE
SilverHook Powerboats
MEDIA COVERAGE
NEWSPAPERS
One of the most important aspects of marketing and communication activation is properly taking advantage of media exposure. Creating and maintaining positive momentum in the media is paramount. Activation of a strong public relations campaign can expect solid local media coverage and with the right tactics, could expect a reasonable amount of national coverage. Much of today’s newspaper coverage includes the media outlet’s online digital partner. The shelf life of the coverage is extended and broadened beyond the local market.
Various Newspapers
Wire Services
USA Today
St. Petersburg Times
AP Wire
New York Tmes
Tampa Bay Business Journal
PR Newswire
Miami Herald
Los Angeles Times
Reuters
Sun Sentinel
Herald-Tribune
St. Louis Dispatch
and many more ...
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
31
MEDIA COVERAGE
INTERNET
Superboat.com traffic exceeds millions of hits per year and keeps users on the site for extended periods of time. Numerous marine related websites produce or distribute racing content around the globe.
32
SilverHook Powerboats
MEDIA COVERAGE
LIVE STREAMING
Live Race Day Coverage superboat.com/LIVE-TV
Seen Around the World Ability to pre-register to receive text or email notifications when LIVE coverage begins. • Over 1,000,000 viewers and growing • Smart phone ready
• Live race coverage • Interviews • Photos and more
Various Websites • NigelHook.com
• SilverHook.com
• Superboat.com
• Powerboat-World.com
• SpeedontheWater.com
• BoatStars.com
• OffshoreOnly.com
• TheNewsDispatch.com
• Seriousoffshore.com
• LuvMyBoat.com
• BoatingMag.com
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
33
MEDIA COVERAGE
SOCIAL MEDIA
Social media is more than just water cooler talk when it comes to offshore super boat racing. The explosion of Facebook, Twitter, Instagram, YouTube and other social sites has penetrated more offshore fans and boating enthusiasts in the heart of major metropolitan cities. Active users and fans post pictures and videos online at a startling rate. GLOBAL DIGITAL STATS
LEADING SOCIAL NETWORKS
Total Population: 7.210 billion
Facebook: 1.3666 billion active users
Active Internet Users: 3.010 billion
Google+: 343 million active users
Active Social Media Accounts: 2.078 billion
Instagram: 300 million active users
Unique Mobile Users: 3.649 billion
Twitter: 284 million active users
Active Mobile Social Accounts: 1.685 billion
YouTube: 1 billion+ active users
70% of marketers plan to increase social media advertising this year, including mobile promos – Adweek on platforms such as Facebook, Twitter, Instagram and Snapchat. FACEBOOK
•
1.3666 billion active users
•
•
1 in every 13 people on the planet is on Facebook
Currently runs over 1 million computer servers around the world
•
71.2% of all USA internet users are on Facebook
•
Handles over 1 billion searches per day
•
More than 70 translations are available
•
7.2 billion daily page views
•
More than 2.5 million websites have integrated with Facebook
•
87.8 billion monthly worldwide searches
•
Daily visitors to Google is 620 million
•
People spend over 700 billion minutes per month on Facebook
•
95% of web traffic goes to links that appear on the first page of Google results
•
Serves 3 billion videos every day
•
Added social media to basic brand searches
YOUTUBE
•
Over 2 billion videos are viewed every day
•
284 million active users every month
•
YouTube Mobile gets over 100 million views per day
•
50 million users every day / 400 million visitors a month
•
Over 700 billion video playbacks
•
575 million registered users
•
A full 10% of YouTube videos are in HD
•
•
94 of AdAge’s top 100 advertisers have run campaigns on YouTube
•
55 million users login to Twitter from their phone each month Twitter reached a new deal with Google to add tweets back into Google’s search results this year
GOOGLE+, INSTAGRAM, SNAPCHAT, PINTEREST, LINKEDIN, FLICKR, VIMEO ... Employing a cross-promotional strategy in conjunction with optimizing content for discovery, can help gradually boost posts. 34
Sources: DMR, Zephoria, LunaMetrics, YouTube, Adweek
SilverHook Powerboats FIND US HERE Facebook.com/NigelHook
Twitter.com/NigelHook
Facebook.com/SilverHook
Twitter.com/SilverHookPower
YouTube.com/NigelHook
Instagram.com/SilverHookPowerboats
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
35
DEMOGRAPHICS Audience Gender Male: 64% Female: 36% Audience Language 1 - English 2 - German 3 - French 4 - Spanish 5 - Dutch
SUPER BOAT FANS
Audience Income U.S. Population Super Boat Fans $50 - $75,000 18.27% 19% $75 - $100,000 10.93% 23% $100,000+ 15.73% 27% Audience Age U.S. Population Super Boat Fans 18 - 34 30.90% 21% 35 - 44 20.00% 33% 45 - 54 19.30% 28%
Race Markets Metropolitan Statistical Area (MSA) Population Midwest Michigan City / Chicago 9.5 million Central Florida West Clearwater / Orlando 5.6 million Central Florida Tampa / St. Petersburg / Sarasota 3.6 million Central Florida Brevard County / Orlando 3.3 million Florida Keys Dade / Monroe 2.5 million Gulf Coast AL / MS / FL 1.1 million
36
MENTOR
MICHIGAN CITY
COCOA BEACH CLEARWATER
KEY WEST
Sources: National Marine Manufacturers Association & 2012 Miami International Official Show Guide
SilverHook Powerboats
DEMOGRAPHICS Recreational Boating Demographics • 72% of boat owners have a household income less than $100,000 • 8-in-10 boaters are middle class – who exceed the average income of $75,000 per year • 1-in-10 U.S. households own a boat – average of 32 percent of all adults will go boating in a 12-month period • Recreational boating is seasonal by region – Boat owners spent an average of 28 days (or 14 total weekends) on the water in a year (Warmer climates average significantly higher averages)
Recreational Boating Facts and Figures • 35 billion dollar industry • 338,500 Marine industry jobs (manufacturing, dealers/wholesalers, services) at 34,800 marine industry businesses • 93% of the boats sold in the U.S. are made in the U.S. • U.S. recreational boating industry 2014 saw a 7-8 percent increase in sales of new powerboats with an estimated continued growth of an additional 5 percent in 2015 ©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
37
39
“Super Boat race was a model for success in tough times” – St. Petersburg Times
“Clearwater Beach powerboat race thundering success” – Tampabay.com
POSITIVELY IMPACTING CITIES Cocoa Beach, Florida
Michigan City, Indiana
Source: Race Organizers
Source: Michigan City Visitor Bureau
• Over 86,000 spectators
• Non-local visitors added $9M to economy
• Estimated $9M economic impact in 2016
• Local visitors contributed an additional $340,000 • 90% visitors from Indiana, Illinois and Michigan • Visitors also from NY, Ohio, Florida, Alabama and Canada • 145,000 spectator driven event
40
Sources: *Key West Star Report
SilverHook Powerboats ECONOMIC IMPACT
Consistency brings success
When the extreme sport of Super Boat racing comes to town, not only does it bring the most impressive powerboats ever, but it brings fans and dollars to local communities. 2011 was recorded as one of the worst post recession years in economic times for growth and unemployment. The sport of Super Boat racing brought 3 cities better than expected crowds, financial returns including food and beverage revenue and hotel stays the week of the Super Boat race.
“Super Boat races a hit in Clearwater Beach” – Bay News 9
National Championships – Clearwater Beach, Florida Source: Reported in Clearwater Gazette
• 100,000 Estimated fans participated all weekend • 8,500 Fans visited Race Village over 3-day event • 5,500 Boats in spectator fleet • 5,000 People Saturday Night Fireworks display • 70,000 People on the beach and hotels race day • Economic record over $18,567,000 (per DDB)
Number of Years for Super Boat Races 37th Annual World Championship Key West, FL 9th Annual National Championship Clearwater, FL 9th Annual Space Coast Grand Prix Cocoa Beach, FL 9th Annual Great Lakes Grand Prix Michigan City, IN 2nd Annual Mentor Grand Prix Mentor, OH
“Offshore race a winning event for boats, spectators and city” – Clearwater Gazette
World Championships – Key West, Florida • $30,525,000 Financial impact to Key West and Lower Keys (8 days) during race week • 70,000 - 80,000 Estimated fans participated • 87% Occupancy average for week • Est. room revenue $8,500,000 • 26.1% Increase in revenue from 2014 • 45,000+ Estimated attendance to the Friday Night Block Party
©2017 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.
41
SilverHook Powerboats
USA General Manager, Janet Wilson 5675 Ruffin Road Suite 100 San Diego, CA 92123
Europe – Supreme Marine Michael Silfverberg Supreme Marine AB Biskopsuddens Marina Biskopsvägen 7 115 21 Stockholm, Sweden
t. +1 619 733 1428 Janet@SilverHook.com www.silverhook.com
t. +46 8 662 35 33 Michael@SilverHook.com www.suprememarine.se
Cover Photo Credit: FIREDRILL PRODUCTIONS
Materials by Cox Group • www.coxgp.com • 704.896.2323 • rodrick@coxgp.com #170512