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Gerald Swindle

2009 Media Exposure Summary


2009 Gerald Swindle Overall Media Summary Media

Impressions

Total Ad Value

Television - ESPN2

N/A

$701,200

Television - Outdoor Channel

N/A

$45,144

Television - Versus

N/A

$1,287

Television - Additional

N/A

$5,719

11,206,241

$74,684

Advertising

1,296,480

$56,456

Newspapers

4,480,621

$6,277

14,256,463

$174,835

Internet Multi-Media

742,607

$9,325

Internet Banner Ads

123,043

$1,477

1,935,000

$16,216

Total 2009 Impressions

Total 2009 Ad Value

34,040,455

$1,092,620

Magazine - Editorial

Internet

Miscellaneous

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323


2009 Gerald Swindle

ESPN2 Television Exposure Seconds Shirt Boat Truck on Screen Visible Visible Visible

Hat Logo (if clear)

Air Date

Show

Description

08/23/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/23/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/23/08

BASS: 2008 Champion’s Choice

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/23/08

BASS: 2008 Champion’s Choice

Tundra on Tour: Big Show Big Heart

4

Yes

Yes

No

Toyota

$800

08/23/08

BASS: 2008 Champion’s Choice

Tundra on Tour: Big Show Big Heart

4

Yes

No

No

Toyota

$800

08/23/08

BASS: 2008 Champion’s Choice

Tundra on Tour: Big Show Big Heart

17

Yes

No

No

Toyota

$3,400

08/23/08

BASS: 2008 Champion’s Choice

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/23/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

08/24/08

Pro Hunter Journal

Lowrance Commercial

3

Yes

No

No

AAP

$300

08/30/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/30/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/30/08

BASS: 2008 Bluegrass Brawl

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/30/08

BASS: 2008 Bluegrass Brawl

Tundra on Tour: Big Show Big Heart

4

Yes

Yes

No

Toyota

$800

08/30/08

BASS: 2008 Bluegrass Brawl

Tundra on Tour: Big Show Big Heart

4

Yes

No

No

Toyota

$800

08/30/08

BASS: 2008 Bluegrass Brawl

Tundra on Tour: Big Show Big Heart

17

Yes

No

No

Toyota

$3,400

08/30/08

BASS: 2008 Bluegrass Brawl

Lowrance Commercial

3

Yes

No

No

AAP

$600

08/30/08

Beat Charlie Moore

Show: Classic Clips

2

Yes

No

No

Under Armour

$200

08/30/08

Get Wild with Cindy Garrison

Lowrance Commercial

3

Yes

No

No

AAP

$300

08/30/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/06/08

BASS: 2008 Tennessee Triumph

Lowrance Commercial

3

Yes

No

No

AAP

09/06/08

BASS: 2008 Tennessee Triumph

Tundra on Tour: Battle Strategies

17

Yes

Yes

No

Toyota

09/06/08

BASS: 2008 Tennessee Triumph

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/06/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/13/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/14/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/14/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/14/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

09/20/08

BASS: 2008 Champion’s Choice

Tundra on Tour: Young Guns Salty Dawgs

8

Yes

No

No

-

$1,600

09/20/08

BASS: 2008 Champion’s Choice

Tundra on Tour: Young Guns Salty Dawgs

2

No

Yes

No

-

$400

09/20/08

BASS: 2008 Champion’s Choice

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/20/08

BASS: 2008 Champion’s Choice

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/20/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/20/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/27/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/27/08

BASS: 2008 AOY Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

09/27/08

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

26

Yes

No

No

Toyota

$5,200

09/27/08

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

17

Yes

No

No

Toyota

$3,400

09/27/08

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

10

Yes

No

No

Toyota

$2,000

09/27/08

BASS: 2008 Classic Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/27/08

BASS: 2008 Classic Highlight Show

Lowrance Commercial

3

Yes

No

No

AAP

$600

09/27/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

4

No

No

No

Lucky Craft

$400

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

2

No

No

No

Motorguide

$200

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

10

No

No

No

Motorguide

$1,000

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

28

No

No

No

Motorguide

$2,800

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

67

Yes

No

No

Motorguide

$6,700

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

5

No

No

No

Motorguide

$500

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

109

No

No

No

Motorguide

$10,900

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

20

No

No

No

Motorguide

$2,000

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

100

No

No

No

Motorguide

$10,000

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

12

No

No

No

Motorguide

$1,200

09/27/08

Worlds Greatest Fishing Show

El Salto w/ Gerald Swindle and Greg Hackney

4

No

No

No

Lucky Craft

$400

09/27/08

Worlds Greatest Fishing Show

Lowrance Commercial

3

Yes

No

No

AAP

10/04/08

2008 Bass Elite Anglers’

Tundra on Tour - The Pranksters

5

Yes

No

No

Toyota

$1,000

10/04/08

2008 Bass Elite Anglers’

Tundra on Tour - The Pranksters

7

Yes

Yes

No

Toyota

$1,400

10/04/08

2008 Bass Elite Anglers’

Tundra on Tour - The Pranksters

10

Yes

No

No

Toyota

$2,000

10/04/08

2008 Bass Elite Anglers’

Tundra on Tour - The Pranksters

5

Yes

Yes

No

Toyota

$1,000

10/04/08

2008 Bass Elite Anglers’

Lowrance Commercial

3

Yes

No

No

AAP

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

Ad Value

$600 $3,400

$300

$600

$300

$600

page 1 of 4


2009 Gerald Swindle

ESPN2 Television Exposure Seconds Shirt Boat Truck on Screen Visible Visible Visible

Hat Logo (if clear)

Air Date

Show

Description

10/04/08

2008 Bass Elite Anglers’

Lowrance Commercial

3

Yes

No

No

AAP

$600

10/04/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

10/11/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

10/18/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

10/25/08

Redfish Cup

Lowrance Commercial

3

Yes

No

No

AAP

$300

11/01/08

BASS: 2008 Lone Star Shootout

Falcon Lake Coverage

1

Yes

No

No

Toyota

$200

11/29/08

2008 Bass Elite Anglers’

Lowrance Commercial

3

Yes

No

No

AAP

$600

11/29/08

2008 Bass Elite Anglers’

Lowrance Commercial

3

Yes

No

No

AAP

$600

12/06/08

Weekend Angler

What is the Number One Lure in Bass Fishing?

1

Yes

No

No

-

$100

12/20/08

Weekend Angler

What Makes a Good Bass Fisherman?

2

No

No

No

AAP

$200

12/20/08

Weekend Angler

What Makes a Good Bass Fisherman?

1

Yes

No

No

-

$100

12/27/08

2008 Bass Elite Anglers’: Winning Ways Part 2

Lowrance Commercial

3

Yes

No

No

AAP

$600

12/27/08

2008 Bass Elite Anglers’: Winning Ways Part 2

Lowrance Commercial

3

Yes

No

No

AAP

$600

01/03/09

Weekend Angler

Recreational vs Tournament Anglers

2

No

No

No

-

$200

01/04/09

Weekend Angler

Recreational vs Tournament Anglers

2

No

No

No

-

$200

01/04/09

Weekend Angler

Recreational vs Tournament Anglers

2

No

No

No

-

$200

01/04/09

Weekend Angler

Recreational vs Tournament Anglers

2

No

No

No

-

$200

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

2

Yes

No

No

-

$200

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

6

Yes

No

No

-

$600

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

5

Yes

No

No

-

$500

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

70

Yes

Yes

No

-

$7,000

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

90

Yes

Yes

No

-

$9,000

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

8

Yes

No

No

-

$800

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

71

Yes

Yes

No

-

$7,100

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

45

Yes

Yes

No

-

$4,500

04/18/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

35

Yes

No

No

-

$3,500

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

2

Yes

No

No

-

$200

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

6

Yes

No

No

-

$600

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

5

Yes

No

No

-

$500

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

70

Yes

Yes

No

-

$7,000

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

90

Yes

Yes

No

-

$9,000

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

8

Yes

No

No

-

$800

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

71

Yes

Yes

No

-

$7,100

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

45

Yes

Yes

No

-

$4,500

04/19/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

35

Yes

No

No

-

$3,500

04/25/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

10

Yes

No

No

-

$1,000

04/25/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

32

No

No

No

-

$3,200

04/25/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

101

Yes

Yes

No

-

$10,100

04/25/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

95

Yes

No

No

-

$9,500

04/25/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

110

Yes

No

No

-

$11,000

04/26/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

10

Yes

No

No

-

$1,000

04/26/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

32

No

No

No

-

$3,200

04/26/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

101

Yes

Yes

No

-

$10,100

04/26/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

95

Yes

No

No

-

$9,500

04/26/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

110

Yes

No

No

-

$11,000

05/02/09

BASS: 2009 Dixie Duel

Tundra on Tour: Hook, Line and Tinker

5

Yes

Yes

No

Toyota

$1,000

05/02/09

BASS: 2009 Dixie Duel

Tundra on Tour: Hook, Line and Tinker

6

Yes

Yes

No

Toyota

$1,200

05/02/09

BASS: 2009 Dixie Duel

Tundra on Tour: Hook, Line and Tinker

10

Yes

Yes

No

Toyota

$2,000

05/23/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

26

Yes

No

No

Toyota

$5,200

05/23/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

17

Yes

No

No

Toyota

$3,400

05/23/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

10

Yes

No

No

Toyota

$2,000

05/30/09

BASS: 2009 Classic Highlight Show

Tundra on Tour: Hotels and Motels

31

Yes

Yes

No

Toyota

$6,200

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

2

Yes

No

No

-

$200

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

6

Yes

No

No

-

$600

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

5

Yes

No

No

-

$500

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

70

Yes

Yes

No

-

$7,000

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

90

Yes

Yes

No

-

$9,000

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

8

Yes

No

No

-

$800

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

Ad Value

page 2 of 4


2009 Gerald Swindle

ESPN2 Television Exposure Seconds Shirt Boat Truck on Screen Visible Visible Visible

Hat Logo (if clear)

Air Date

Show

Description

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

71

Yes

Yes

No

-

$7,100

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

45

Yes

Yes

No

-

$4,500

05/30/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

35

Yes

No

No

-

$3,500

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

2

Yes

No

No

-

$200

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

6

Yes

No

No

-

$600

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

5

Yes

No

No

-

$500

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

70

Yes

Yes

No

-

$7,000

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

90

Yes

Yes

No

-

$9,000

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

8

Yes

No

No

-

$800

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

71

Yes

Yes

No

-

$7,100

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

45

Yes

Yes

No

-

$4,500

05/31/09

Worlds Greatest Fishing Show

Calabamich Cup Part 1

35

Yes

No

No

-

$3,500

06/06/09

2009 Bass Elite Anglers’: Winning Ways Part 1

Toyota Tundra: Bonus Bucks

4

Yes

No

Yes

Toyota

$800

06/06/09

2009 Bass Elite Anglers’: Winning Ways Part 1

Toyota Tundra: Bonus Bucks

8

Yes

Yes

No

Toyota

$1,600

06/06/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

10

Yes

No

No

-

$1,000

06/06/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

32

No

No

No

-

$3,200

06/06/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

101

Yes

Yes

No

-

$10,100

06/06/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

95

Yes

No

No

-

$9,500

06/06/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

110

Yes

No

No

-

$11,000

06/07/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

10

Yes

No

No

-

$1,000

06/07/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

32

No

No

No

-

$3,200

06/07/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

101

Yes

Yes

No

-

$10,100

06/07/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

95

Yes

No

No

-

$9,500

06/07/09

Worlds Greatest Fishing Show

Calabamich Cup Part 2

110

Yes

No

No

-

$11,000

06/13/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

$600

06/13/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

4

Yes

No

Yes

Toyota

$800

06/13/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

8

Yes

Yes

No

Toyota

$1,600

06/13/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

$200

06/13/09

ESPNOutdoors Mini Show

ESPNOutdoors, BassInsider & Bassmaster

5

Yes

No

No

-

$500

06/14/09

BASS: 2009 Battle on the Border

Toyota Tundra: Bonus Bucks

4

Yes

No

Yes

Toyota

$800

06/14/09

BASS: 2009 Battle on the Border

Toyota Tundra: Bonus Bucks

8

Yes

Yes

No

Toyota

$1,600

06/20/09

BASS: 2009 Genuity River Rumble

Mississippi River

5

Yes

No

No

Triton

$1,000

06/20/09

ESPNOutdoors Mini Show

ESPNOutdoors, BassInsider & Bassmaster

5

Yes

No

No

-

06/27/09

Weekend Angler

Recreational vs Tournament Anglers

2

No

No

No

-

06/28/09

BASS: 2008 AOY Highlight Show

Tundra on Tour: Hook, Line and Tinker

5

Yes

Yes

No

Toyota

$1,000

06/28/09

BASS: 2008 AOY Highlight Show

Tundra on Tour: Hook, Line and Tinker

6

Yes

Yes

No

Toyota

$1,200

06/28/09

BASS: 2008 AOY Highlight Show

Tundra on Tour: Hook, Line and Tinker

10

Yes

Yes

No

Toyota

$2,000

07/04/09

BASS: 2009 Classic Highlight Show

Tundra on Tour: Hotels and Motels

31

Yes

Yes

No

Toyota

$6,200

07/11/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

26

Yes

No

No

Toyota

$5,200

07/11/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

17

Yes

No

No

Toyota

$3,400

07/11/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

10

Yes

No

No

Toyota

$2,000

08/08/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

$600

08/08/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

$200

08/08/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

$600

08/08/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

08/15/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

26

Yes

No

No

Toyota

$5,200

08/15/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

17

Yes

No

No

Toyota

$3,400

08/15/09

BASS: 2008 Classic Highlight Show

Lake Hartwell, SC

10

Yes

No

No

Toyota

$2,000

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

1

Yes

No

No

Toyota

$200

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

13

Yes

No

No

Toyota

$2,600

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

69

Yes

No

No

Toyota

$13,800

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

4

Yes

Yes

No

-

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

87

Yes

Yes

No

Toyota

$17,400

08/22/09

BASS: 2009 Champions Choice

Oneida Lake

2

Yes

No

No

Toyota

$400

08/22/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

$600

08/22/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

$200

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

1

Yes

No

No

Toyota

$200

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

13

Yes

No

No

Toyota

$2,600

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

Ad Value

$500 $200

$200

$800

page 3 of 4


2009 Gerald Swindle

ESPN2 Television Exposure Seconds Shirt Boat Truck on Screen Visible Visible Visible

Hat Logo (if clear)

Air Date

Show

Description

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

69

Yes

No

No

Toyota

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

4

Yes

Yes

No

-

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

87

Yes

Yes

No

Toyota

08/29/09

BASS: 2009 Champions Choice

Oneida Lake

2

Yes

No

No

Toyota

$400

08/29/09

BASS: 2009 Genuity River Rumble

Mississippi River

5

Yes

No

No

Triton

$1,000

09/02/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

09/02/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

4

Yes

No

Yes

Toyota

$800

09/02/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

8

Yes

Yes

No

Toyota

$1,600

09/02/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

09/05/09

BASS: 2009 Genuity River Rumble

Mississippi River

5

Yes

No

No

Triton

09/05/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

3

Yes

No

No

-

09/05/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

4

Yes

No

Yes

Toyota

$800

09/05/09

BASS: 2009 Tennessee Triumph

Toyota Tundra: Bonus Bucks

8

Yes

Yes

No

Toyota

$1,600

09/05/09

BASS: 2009 Tennessee Triumph

Kentucky Lake

1

Yes

No

No

-

09/13/09

BASS: 2009 Genuity River Rumble

Mississippi River

5

Yes

No

No

Triton

$1,000

09/27/09

2009 Angler of the Year

Preview Show

5

Yes

No

No

AAP

$1,000

09/27/09

2009 Angler of the Year

Preview Show

7

Yes

No

No

UA

$1,400

09/27/09

2009 Angler of the Year

Preview Show

3

No

No

No

MotorGuide

09/27/09

2009 Angler of the Year

Preview Show

2

Yes

No

No

Toyota

09/27/09

2009 Angler of the Year

Preview Show

14

Yes

Yes

No

-

$2,800

09/27/09

2009 Angler of the Year

Preview Show

140

Yes

Yes

No

Toyota

$28,000

09/27/09

2009 Angler of the Year

Preview Show

14

No

No

No

-

$2,800

09/27/09

2009 Angler of the Year

Preview Show

4

Yes

No

No

AAP

09/27/09

2009 Angler of the Year

Preview Show

52

No

No

No

-

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

4

No

No

No

MotorGuide

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

34

Yes

Yes

No

Toyota

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

4

Yes

Yes

No

-

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

41

Yes

Yes

No

Toyota

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

4

Yes

Yes

No

-

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

115

Yes

Yes

No

Toyota

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

4

Yes

Yes

No

-

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

85

Yes

Yes

No

Toyota

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

2

Yes

No

No

Toyota

09/27/09

2009 Angler of the Year

Part 1: Trophy Chase

130

No

No

No

-

09/27/09

2009 Angler of the Year

Part 2: Trophy Triumph

2

Yes

No

No

Toyota

09/27/09

2009 Angler of the Year

Part 2: Trophy Triumph

106

No

No

No

-

$21,200

09/27/09

2009 Angler of the Year: Part 1

Tundra on Tour: A Day at the Office

10

Yes

Yes

No

Toyota

$2,000

09/27/09

2009 Angler of the Year: Part 1

Tundra on Tour: A Day at the Office

8

Yes

Yes

Yes

Toyota

$1,600

09/27/09

2009 Angler of the Year: Part 2

Tundra on Tour: Rules Rules Rules

6

Yes

No

No

-

$1,200

09/27/09

2009 Angler of the Year: Part 2

Tundra on Tour: Rules Rules Rules

6

Yes

No

No

Toyota

$1,200

09/27/09

2009 Angler of the Year: Part 2

Tundra on Tour: Rules Rules Rules

3

Yes

No

Yes

Toyota

$600

09/27/09

2009 Angler of the Year: Part 2

Tundra on Tour: Rules Rules Rules

2

Yes

Yes

No

Toyota

$400

09/27/09

2009 Angler of the Year: Part 2

Tundra on Tour: Rules Rules Rules

1

Yes

No

No

-

$200

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

1

Yes

No

No

Toyota

$200

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

13

Yes

No

No

Toyota

$2,600

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

69

Yes

No

No

Toyota

$13,800

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

4

Yes

Yes

No

-

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

87

Yes

Yes

No

Toyota

$17,400

09/27/09

BASS: 2009 Champions Choice

Oneida Lake

2

Yes

No

No

Toyota

$400

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Ad Value $13,800 $800 $17,400

$600

$200 $1,000 $600

$200

$600 $400

$800 $10,400 $800 $6,800 $800 $8,200 $800 $23,000 $800 $17,000 $400 $26,000 $400

$800

$701,200

Prepared 9/30/09

page 4 of 4


2009 Gerald Swindle

Outdoor Channel Television Exposure Seconds Shirt Boat Truck Hat Logo (if on Screen Visible Visible Visible clear)

Air Date

Show

Description

02/27/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

02/27/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

03/01/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

03/06/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

03/06/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

03/08/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

03/13/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

03/13/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

03/15/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

05/08/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

05/08/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

05/10/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

05/15/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

05/15/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

05/17/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

05/29/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

05/29/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

05/31/09

Strike King Pro Team Journal: Go-B-Gone

Vicious Zone

47

Yes

No

No

Vicious

$1,551

06/05/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

06/05/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

06/07/09

Strike King Pro Team Journal: Wake Up

Vicious Zone

45

No

Yes

No

Vicious

$1,485

06/12/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

06/12/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

06/14/09

Strike King Pro Team Journal: Burning w/ KVD

Vicious Zone

64

No

Yes

No

Vicious

$2,112

06/19/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

06/19/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

06/21/09

Strike King Pro Team Journal: Shadalicious

Vicious Zone

24

No

Yes

No

Vicious

$792

06/26/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

06/26/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

06/28/09

Strike King Pro Team Journal: Sexy Swimmer

Vicious Zone

48

Yes

No

No

Vicious

$1,584

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Ad Value

$45,144

Prepared 9/30/09

page 1 of 1


2009 Gerald Swindle

Versus Network Television Exposure Seconds Shirt Boat Truck Hat Logo (if on Screen Visible Visible Visible clear)

Air Date

Show

Description

02/23/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

02/26/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

02/28/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

03/23/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

03/26/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

03/28/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

03/30/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

03/30/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/03/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/07/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/07/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/11/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/11/09

Americana Outdoors

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Ad Value

$1,287

Prepared 9/30/09

page 1 of 1


2009 Gerald Swindle

Additional Television Exposure Seconds Shirt Boat Truck on Screen Visible Visible Visible

Hat Logo (if clear)

Air Date

Show

Network

Description

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

1

Yes

No

No

-

$12

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

2

Yes

No

No

Lucky Craft

$23

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

7

Yes

No

No

Lucky Craft

$82

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

98

Yes

No

No

Lucky Craft

$1,143

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

53

Yes

No

No

Lucky Craft

$618

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

38

Yes

No

No

Lucky Craft

$443

02/22/09

2005 Bassmaster Classic Highlights

ESPN Classic

Show

9

Yes

No

No

-

$105

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

4

Yes

No

No

UnderArmour

$47

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

41

Yes

No

No

UnderArmour

$478

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

4

No

No

No

-

$47

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

70

Yes

No

No

-

$816

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

45

Yes

No

No

Mercury

$525

02/22/09

2007 Bassmaster Classic Highlights

ESPN Classic

Show

3

Yes

No

No

Mercury

$35

02/22/09

2008 Bassmaster Classic Highlights

ESPN Classic

Show

26

Yes

No

No

Toyota

$303

02/22/09

2008 Bassmaster Classic Highlights

ESPN Classic

Show

17

Yes

No

No

Toyota

$198

02/22/09

2008 Bassmaster Classic Highlights

ESPN Classic

Show

10

Yes

No

No

Toyota

$117

02/22/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

02/23/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

02/25/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

02/26/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

02/27/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

02/28/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/01/09

Americana Outdoors

AMG TV

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/22/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/23/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/25/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/26/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/27/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/28/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/29/09

Americana Outdoors

AMG TV

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

03/29/09

Fishermans Handbook

FOX Sports Net

Professional Anglers Association Description

3

Yes

No

No

Toyota

$99

05/03/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/04/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/06/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/07/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/08/09

Americana Outdoors

Sports South

Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/09/09

Americana Outdoors

Lone Star Network Professional Anglers Association Description

3

Yes

No

No

Toyota

$30

05/10/09

Americana Outdoors

AMG TV

3

Yes

No

No

Toyota

$30

Professional Anglers Association Description

TOTAL

Ad Value

$5,719

Additional Exposure Bassmaster University Ultimate Tips & Techniques Series

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Intro

4

Prepared 9/30/09

Yes

No

No

Citgo

page 1 of 1


2009 Gerald Swindle

Magazine Exposure

Date

Publication

Article Name

Impressions

Ad Value

09/01/08

Bassmaster

Poll Results

537,727

$426.22

09/01/08

Global Network Magazine

ICAST Show

10,000

-

09/01/08

Global Network Magazine

ICast Show and Tuna Fishing

10,000

-

10/01/08

Bass Times

Best Of The Best

100,000

$81.00

10/17/08

WON Bass

Kevin VanDam Comes To Town Headlines Nov. 22-23 Bass-A-Thon

11/01/08

Bassmaster

Ask The Experts

11/01/08

Louisiana Sportsman

11/14/08

WON Bass

01/01/09

Bassmaster

01/01/09 01/01/09

70,000

$71.73

537,727

$2,131.09

Burnham Gets By with a Little Help from His Friends

45,000

$19.88

Take The Weekend Off

70,000

$71.73

Poll Results

537,727

$426.22

Bassmaster

VanDam For President

537,727

$426.22

Global Network Magazine

Pro Staff

10,000

-

01/01/09

Global Network Magazine

Table of Contents

10,000

-

02/01/09

Bassmaster Pro Guide

The All-Time Record Book

537,727

$426.22

02/01/09

Bassmaster Pro Guide

Your 2009 Elite Series Pros

537,727

$3,835.97

03/01/09

Bass West

A co-Angler's Elite Education

41,000

$118.23

03/01/09

Bassmaster

Tought Times Alter Elites

537,727

$852.44

03/01/09

FTR

Industry News-Pro Staff News

16,500

$546.20

03/01/09

New Jersey Angler

The Wicked Sticks Of The West

03/01/09

North American Fisherman

03/01/09 04/01/09

-

-

Finesse Fishing 2

511,000

$2,751.33

North American Fisherman

Finesse Fishing 2

511,000

$1,100.53

Bass Times

Classic Gaffes

100,000

$81.00

04/24/09

Florida Fishing Weekly

Get Cranking to Catch Lunker Largemouths

60,000

$2,480.00

05/01/09

Bass Times

Loaner Lure Lifts Ashley To Second Place

100,000

$81.00

05/01/09

Bass Times

On The Lighter Side With...Gerald Swindle

100,000

$1,620.00

05/01/09

Bass West

Bluegills As The Key To Tournament-Winning Bass Catches

41,000

$29.56

05/01/09

Bassmaster

Tiny Baits For Big Results

537,727

$2,557.31

05/01/09

Bassmaster

Tiny Baits For Big Results

537,727

$2,557.31

05/01/09

Bassmaster

What's In A Name

537,727

$852.44

05/01/09

FTR

10 Ways to Fight the Big Box Store

06/01/09

Bass Times

06/01/09 06/01/09

16,500

$68.28

Notes and Quotes Dock Dunkers

100,000

$324.00

Bassmaster

Cover

537,727 $35,802.36

Bassmaster

On The Cover

537,727

$1,704.87

06/01/09

Bassmaster

Poll Results

537,727

$426.22

06/01/09

Florida Sportsman

Home Sweet Bass Home

113,895

$147.58

06/01/09

Florida Sportsman

Home Sweet Bass Home

113,895

$147.58

06/01/09

Outdoor Life

Rods You Just Can't Fish As Well Without

925,000

$2,967.56

07/01/09

Bass Times

VanDam Strong Again At Kenucky

100,000

$81.00

07/01/09

Basser

The Style Of Flippin'

07/01/09

North American Fisherman

08/01/09 08/01/09

30,000

$60.78

Off The Clock

511,000

$2,201.07

Bass Times

And Down The Stretch They Come

100,000

$243.00

Bass Times

Features

100,000

$162.00

08/01/09

Bass Times

Heat Was On At Greers Ferry

100,000

$81.00

08/01/09

Bass Times

Looking Up For Divers

100,000

$6,480.00

08/01/09

Bass Times

Notes And Quotes

100,000

$243.00

11,206,241

$74,684

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 1 of 1


2009 Gerald Swindle

Advertising Exposure

Date

Publication

Advertiser

Impressions

Ad Value

06/01/08

Bass West

Picasso Ad

41,000

$413.80

09/01/08

Bassmaster

Toyata Ad

09/01/08

Redfish Nation

Ad Wraps Plus Ad

25,000

10/01/08

FTR

War Eagle Ad

16,500

$68.28

10/17/08

WON Bass

Anglers Marine Winter Bass-A-Thon Ad

70,000

$107.60

11/07/08

WON Bass

Anglers Marine Winter Bass-A-Thon Ad

70,000

$107.60

11/14/08

WON Bass

Anglers Marine Winter Bass-A-Thon Ad

70,000

$107.60

11/21/08

WON Bass

Anglers Marine Winter Bass-A-Thon Ad

70,000

$107.60

01/01/09

FTR

2Handee Ad

16,500

$68.28

01/01/09

FTR

War Eagle Ad

16,500

$68.28

02/01/09

FTR

2Handee Ad

16,500

$68.28

02/19/09

Shreveport Times Supplement

Dicks Ad

62,753

$84.59

03/01/09

Bass Times

Zoom Bait Company Ad

100,000

$7,209.00

04/01/09

Bass Man

Bass Man Present Fishing School Ad

10,000

$76.16

05/01/09

Bass West

Picasso Ad

41,000

$354.69

05/01/09

FTR

2Handee Ad

07/01/09

Bass Times

Zoom Bait Company Ad

07/01/09

FTR

Trokar Ad

537,727 $40,490.76

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

$19.10

16,500

$68.28

100,000

$891.00

16,500

$6,144.75

1,296,480

$56,456

page 1 of 1


2009 Gerald Swindle

Newspaper Exposure

Date

Newspaper

Article Name

08/17/08

Birmingham News

Outdoors Notebook

Impressions

Ad Value

186,000

08/24/08

San Angelo Standard Times

Central Students Compete at Jr. BASS tourney

26,856

$126.30 -

10/01/08

Shreveport Times

Bossier City's Johnson Reels in a Big Win

62,753

$84.59

11/01/08

Birmingham News

Five Things

186,000

$126.30

11/10/08

Birmingham News

Outdoors Notebook

186,000

$126.30

11/20/08

Courier-News

Catching the Best Techniques

11,638

$11.40

11/21/08

San Diego Union Tribune

Trout Stocks Go On Despite Legal Block

343,410

$27.53

12/11/08

TC Palm

Keepin It Fresh- From Crank Baits to Kevin Van Dam

115,372

-

12/29/08

Decatur Daily

Pair fo Bass Anglers Love to Hunt Deer, Too

22,961

$19.24

01/23/09

Huntsville Times

Alabama Angler Gerald Swindle signs on with Vicious Fishing pro staff

71,786

$209.68

02/20/09

San Diego Union Tribune

Anglers Fans Lured to Elite Bass Fishing in Louisiana

02/21/09

Huntsville Times

Swindle signs deal with Moon Pie a Southern Tradition

02/22/09

Dallas Morning News

Crunch puts anglers in choppy waters

03/27/09

The Herald-Palladium

WilfeLife Notes Famous anglers coming to boat show

04/04/09

Grand Rapids Press

Top Angler Houston ESPNs Zona on tap for Kalamazoo Show

04/06/09

South Bend Tribune

Pros at DandR

04/12/09

Kalamazoo Gazette

Fishing Frenzy

04/23/09

Roanoke Times

Bassmaster Elite Series Blue Ridge Brawl

04/25/09

Huntsville Times

Herren second at Bassmaster tourney Chasing VanDam

71,786

$26.21

05/10/09

Birmingham News

Star Angler Gerald Swindle trying to shake his slump

186,000

$1,262.98

05/10/09

Birmingham News

Alabamas former top bassmaster Gerald Swindle angles for rebound

186,000

$884.09

06/14/09

The Gazette

Short rallies to take Bassmaster title

105,865

-

08/15/09

Post-Standard

Rookie Chad Griffin holds comfortable lead entering Bassmasters final day

158,529

$1,120.22

08/16/09

Post-Standard

Dozen Anglers Remain

158,529

$280.06

08/20/09

TC Palm

Keepin It Fresh- From Crank Baits to Kevin VanDam

115,372

-

08/27/09

TC Palm

Keepin It Fresh- From Crank Baits to Kevin VanDam

115,372

-

08/31/09

Courier-Journal

Kentuckian Menendez Makes BASS Elite Post Season

250,277

$27.80

09/08/09

Wetumpka Herald

Wetumpka Native Passionate about BASS

-

-

09/10/09

Clanton Advertiser

BASS Revisits Central Alabama

-

-

09/12/09

Birmingham News

Two Alabamians Seek to Reel in Top Angler Title

186,000

$252.60

09/12/09

Montgomery Advertiser

Bass Anglers Set to Battle for Big Prize

50,983

$96.42

09/12/09

Wetumpka Herald

Angler of Year Chase Begins Today

09/14/09

Birmingham News

New Jersey's Mike Iaconelli Victorious at Lake Jordan

09/15/09

Wetumpka Herald

09/16/09

Prattville Progress

09/18/09

Hattiesburg American

Pace 8th in Angler of Year Final Standings

343,410

$27.53

71,786

$183.47

474,923

$1,007.73

20,803

-

167,986

-

89,802

$92.35

65,693

-

242,600

$32.11

-

-

186,000

$252.60

Reese Takes Elite Lead After Lake Jordan Competition

-

-

Local Fisherman, Greg Vinson, Joins Bassmaster Elite Series

-

-

20,129

-

4,480,621

$6,277.50

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 1 of 1


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

08/05/08

FishingWorld.com

Yamaha Pro Texan Todd Faircloth Stays Cool in the Final Days of the Toyota Tundra Bassmaster AOY Race

Impressions

08/12/08

Bassmaster.com

08/12/08 08/12/08

Ad Value

1,389

$16.67

Fearless Confidence

33,351

$400.21

Bassmaster.com

Fearless Confidence

33,351

$400.21

Bassmaster.com

Fearless Confidence

33,351

$400.21

08/12/08

PressConnects.com

Up to Edito

26,924

$323.09

08/17/08

BirminghamNews.com

Outdoors Notebook

27,400

$328.80

08/17/08

LuckyCraft.com

LuckyCraft's Casey Ashley Finishes Year Strong on Onedia Lake

5,000

$60.00

08/17/08

TeamLuckyCraft.com

LuckyCraft's Casey Ashley Finishes Year Strong on Onedia Lake

26,667

$320.00

08/19/08

ESPNOutdoors.com

Elite Series By the Numbers

216,269

$3,269.99

08/24/08

SanAngeloStandardTimes.com

Central Students Compete at Jr. BASS tourney

11,554

$138.65

08/27/08

BassInsider.com

The Best Who Never Won

23,038

$276.46

09/09/08

Wired2Fish.com

More PAA Billboards

13,375

$160.50

09/10/08

JonathonCone.com

Cone's Corner

09/10/08

WesternBass.com

PAA Corporate Cup presented by OPTIMA Batteries Billboards

09/15/08

BassOutdoorsFirst.com

09/19/08

BassOutdoorsFirst.com

09/25/08

Bassmaster.com

09/26/08 10/01/08

-

-

15,500

$186.00

Pastor Skeet?

1,333

$16.00

Optima Batteries Corporate Cup Team Highlight

1,333

$16.00

Central Open Kentucky Lake Gallery

33,351

$400.21

Bassmaster.com

Central Open Kentucky Lake Gallery

33,351

$400.21

BassResource.com

Swindle Securing Jackpot of Confidence

32,402

$388.82

10/01/08

BassZone.com

Swindle a Jackpot of Confidence

84,002

$1,283.55

10/01/08

ShreveportTimes.com

Bossier City's Johnson Reels in a Big Win

10/02/08

BassInsider.com

Swindle Recharges After Long Season

10/06/08

BassInsider.com

10/06/08

BassInsider.com

10/08/08

ToyotaFishing.com

Swindle Securing Jackpot of Confidence

10/24/08

Wired2Fish.com

10/30/08 10/31/08

11,833

$142.00

331,549

$5,066.07

Strengthening Your Weakest Link

23,038

$276.46

Strengthening Your Weakest Link

23,038

$276.46

550

$6.60

Handee Dandy Tool

13,375

$160.50

BassZone.com

Stone Blasts Off

27,654

$331.85

BassFan.com

Swindle's Tough Year Started With Lost Hartwell Hawg

99,465

$1,519.83

10/31/08

BassFan.com

Swindle's Tough Year Started With Lost Hartwell Hawg

99,465

$1,519.83

11/01/08

BirminghamNews.com

Five Things

27,400

$328.80

11/05/08

BassInsider.com

KVD's Legacy

23,038

$276.46

11/10/08

BirminghamNews.com

Outdoors Notebook

27,400

$328.80

11/12/08

2Handee.com

Homepage

2,540

$30.48

11/12/08

2Handee.com

Homepage

2,540

$30.48

11/17/08

Wired2Fish.com

Bass-A-Thon this Weekend

13,375

$160.50

11/20/08

AnglersMarine.com

Homepage

11/20/08

CourierNews.com

Catching the Best Techniques

11/20/08

GeraldSwindle.com

Homepage

11/21/08

SignOnSanDiego.com

Trout Stocks Go On Despite Legal Block

12/05/08

BassFan.com

Advances Retreat Leaves Pros Looking, Rethinking

12/05/08

InsideLine.com

Alternatives for Early WInter Fishing

12/08/08

Bassmaster.com

12/09/08 12/09/08

1,892

$22.70

40,000

$480.00

500

$6.00

100,000

$1,200.00

24,844

$378.87

5,423

$65.08

The One That Got Away

33,351

$400.21

724Outdoors.com

BASS Reporter's Notebook

20,000

$240.00

Bassmaster.com

BASS Reporters Notebook

59,726

$910.82

12/09/08

BassResource.com

Bass Fishing Forum

32,402

$388.82

12/09/08

ESPNOutdoorsMedia.com

BASS Reporters Notebook

1,701

$20.41

12/09/08

FishingWorld.com

Classic Contenders Flock to Louisiana for Valuable Red River Scouting Time

1,389

$16.67

12/09/08

ProBass.com

Classic Contenders Flock to Louisiana for Valuable Red River Scouting Time

8,666

$103.99

12/10/08

UltimateBass.com

Classic Contenders Flock to Louisiana for Valuable Red River Scouting Time

833

$10.00

12/11/08

TCPalm.com

Keepin It Fresh- From Crank Baits to Kevin Van Dam

26,667

$320.00

12/15/08

Bassmaster.com

BASS Blog: VanDam for President

59,726

$910.82

12/17/08

BassZone.com

Myers Intends to Settle Down in ‘09

28,221

$430.37

12/22/08

BassEast.com

Swindle Says It Ain't About the Gifts

6,000

$72.00

12/22/08

BassEast.com

Swindle Says It Ain't About the Gifts

6,000

$72.00

12/22/08

BassResource.com

Swindle Says It Ain't About the Gifts

32,402

$388.82

12/22/08

BassZone.com

Slow and Steady Remains Wolaks Mantra

28,221

$430.37

12/22/08

BassZone.com

Swindle Says It Ain't About the Gifts

56,442

$860.74

12/29/08

DecaturDaily.com

Pair fo Bass Anglers Love to Hunt Deer, Too

48,360

$580.32

12/30/08

BassZone.com

Six Pros to Watch in 2009

35,276

$537.96

01/11/09

BassZone.com

It is Official - Pickwick, Bay de Noc and Champlain Gone

27,654

$331.85

01/14/09

TheDailyCrank.com

Gerald Swindle Honors Brother Tony with Ink

5,000

$60.00

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 1 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

01/18/09

TheDailyCrank.com

Winter Fishing on the Coosa River

Impressions

Ad Value

01/21/09

BassFan.com

Swindles Tribute

01/22/09

LuckyCraft.com

Lucky Craft Anglers Stay Connected

01/23/09

AthletesOutdoors.com

Hearts Pounding

-

-

01/23/09

Bassmaster.com

Behind the Lines

33,351

$400.21

01/23/09

HuntsvilleTimes.com

Alabama Angler Gerald Swindle signs on with Vicious Fishing pro staff

27,400

$328.80

01/23/09

Wired2Fish.com

Vicious Continues to Build Elite Team - Adds Swindle

13,375

$160.50

01/23/09

Wired2Fish.com

Zoom Bait Company releases Magnum Shakey Head

13,375

$160.50

01/26/09

724Outdoors.com

Swindle Joins Vicious Fishing Pro Staff

20,000

$240.00

01/26/09

BassFan.com

Vicious adds Swindle

25,202

$302.42

01/26/09

BassZone.com

Schultzs Will to Win

27,654

$331.85

01/26/09

BassZone.com

Swindle Gets Vicious

27,654

$331.85

01/26/09

Wired2Fish.com

Swindle Joins Vicious

13,375

$160.50

01/27/09

FishingWorld.com

Gerald Swindle Gets Vicious

1,389

$16.67

02/05/09

AthletesOutdoors.com

Fit for the Hunt

-

-

02/09/09

AthletesOutdoors.com

Hoover to Embark on Ambitious Elite Support Tour

-

-

02/14/09

AthletesOutdoors.com

Fish Feed

-

-

02/16/09

BassResource.com

Public to Benefit from Bass Classic Gathering

32,402

$388.82

02/16/09

FishingWorld.com

Public to Benefit from Classic Gathering

1,389

$16.67

02/16/09

TheFishingWire.com

Public to Benefit from Bass Classic Gathering

98,000

$1,176.00

02/16/09

Wired2Fish.com

Zebco Brands Doing It Right at the Classic

13,375

$160.50

02/17/09

BassZone.com

Public to Benefit from Classic Gathering

27,654

$331.85

02/20/09

Bassmaster.com

Classic Countdown

33,351

$400.21

02/20/09

SignOnSanDiego.com

Anglers Fans Lured to Elite Bass Fishing in Louisiana

100,000

$1,200.00

02/20/09

UltimateBass.com

The Night Before the Big Day

833

$10.00

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/20/09

Vicious-Fishing.com

Bassmaster Classic Vicious Booth Gallery

5,297

$63.56

02/21/09

HuntsvilleTimes.com

Swindle signs deal with Moon Pie a Southern Tradition

27,400

$328.80

02/22/09

724Outdoors.com

Bassmaster Classic Notebook- Attendance Records Shattered

20,000

$240.00

02/22/09

DallasMorningNews.com

Crunch puts anglers in choppy waters

21,766

$261.19

02/22/09

FishingWorld.com

Venue Filled to Capacity

02/23/09

BassResource.com

02/23/09 02/24/09

3,000

$36.00

25,202

$302.42

5,000

$60.00

1,389

$16.67

Bassmaster Classic Notebook-Attendance Records Shattered Bassmaster Classic

32,402

$388.82

WesternBass.com

Attendance Records Shattered at 39th Bassmaster Classic's Outdoors Expo

15,500

$186.00

Chattanoogan.com

Mixed Economic Messages

45,201

$542.41

02/25/09

TheFishingWire.com

Mixed Economic Messages from the Classic

98,000

$1,176.00

02/26/09

724Outdoors.com

Heather Broom Signs With Team Vicious Fishing

20,000

$240.00

02/26/09

BassPro.com

Broken Arrow Calendar of Events

2,128

$25.54

02/26/09

BassPro.com

Oklahoma City Calendar of Events

2,128

$25.54

02/26/09

BassPro.com

Springfield Calendar of Events

2,128

$25.54

02/26/09

Flickr.com

Gerald Swindle - Bassmaster Classic 2009

02/27/09

BassEast.com

02/27/09 03/01/09

11

$0.13

Where Will They Eat in 09

6,000

$72.00

BassResource.com

Where Will They Eat in 09

32,402

$388.82

AthletesOutdoors.com

Angler Athletes

03/01/09

LuckyCraft.com

Profile

03/01/09

PicassoOutdoors.com

Homepage

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

-

-

5,000

$60.00

436

$5.23

page 2 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

03/01/09

QuantumFishing.com

Homepage

11,818

$141.82

03/01/09

QuantumFishing.com

Professional Anglers

11,818

$141.82

03/01/09

Vicious-Fishing.com

Elite Team

03/03/09

Wired2Fish.com

03/09/09 03/11/09

5,297

$63.56

2 Handee Gets Involved with NGTB Contest

13,375

$160.50

BassZone.com

The Duckett Exchange-March Edition

27,654

$331.85

Bassmaster.com

Amistad Photo Gallery_Registration

33,351

$400.21

03/12/09

Bassmaster.com

Amistad Photo Gallery_Day one Behind the Scences

33,351

$400.21

03/12/09

Bassmaster.com

Amistad Photo Gallery_Day one Weighin

33,351

$400.21

03/12/09

Bassmaster.com

Amistad

33,351

$400.21

03/12/09

Bassmaster.com

Del Frio

33,351

$400.21

03/12/09

Bassmaster.com

Quotes from the Battle

33,351

$400.21

03/12/09

BassZone.com

Amistad Photo Gallery

27,654

$331.85

03/12/09

ESPNOutdoors.com

Cold Front on Eve of Battle on the Border

33,351

$400.21

03/12/09

ESPNOutdoors.com

Quotes from the Battle

33,351

$400.21

03/13/09

Bassmaster.com

Amistad Photo Gallery_Day Two Launch

33,351

$400.21

03/13/09

Bassmaster.com

Notes and Quotes

33,351

$400.21

03/14/09

Bassmaster.com

Amistad Photo Gallery_Day Three Launch

33,351

$400.21

03/14/09

Bassmaster.com

Amistad Photo Gallery_Day Three Weigh In

33,351

$400.21

03/14/09

Bassmaster.com

Day Three Notes

33,351

$400.21

03/14/09

Bassmaster.com

Wild start to Day Three

33,351

$400.21

03/14/09

BassZone.com

Amistad Photo Gallery-Day three

27,654

$331.85

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

39

$0.47

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

24

$0.29

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

25

$0.30

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

29

$0.35

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

13

$0.16

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

4

$0.05

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

8

$0.10

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

4

$0.05

03/14/09

Flickr.com

2009 Bassmaster Elite - Lake Amistad Gallery

4

$0.05

03/16/09

PrairieStateOutdoors.com

Preparation key to Tournament Success

16,307

$195.68

03/17/09

Bassmaster.com

Lay Lake in ALs Shelby County Tappes as Fishery for 2010 Bassmaster Classic

33,351

$400.21

03/17/09

FishingWorld.com

Lay Lake in Alabama’s Shelby County Tapped as Fishery for 2010 Bassmaster Classic

1,389

$16.67

03/17/09

MyOutdoorTV.com

Lay Lake in Alabama's Shelby County Tapped as Fishery for 2010 Bassmaster Classic

1,466

$17.59

03/17/09

UltimateBass.com

Lay Lake Tapped for 2010 Classic

03/18/09

FishingRSSFeeds.com

Lay Lake in ALs Shelby County Tapped as Fishery for 2010 Bassmaster Classic

03/18/09

OutdoorWire.com

BASS Reporters Notebook- Lay Lake in Alabama's Shelby County Tapped as Fishery for 2010 Classic

03/18/09

UltimateBass.com

Lay Lake Tapped for 2010 Bassmaster Classic

03/18/09

WesternBass.com

Lay Lake in ALs Shelby County Tapped as Fishery for 2010 Bassmaster Classic

03/19/09

LuckyCraft.com

03/19/09

LuckyCraft.com

03/19/09

833

$10.00

24,518

$294.22

1,333

$16.00

833

$10.00

15,500

$186.00

Lucky Craft Pros Battle It Out on Lake Amistad

5,000

$60.00

Lucky Craft Pros Battle It Out on Lake Amistad

5,000

$60.00

TheDailyCrank.com

LuckY Craft Pros Battle Amistad

3,000

$36.00

03/20/09

BassOutdoorsFirst.com

BASS Reporters Notebook- Lay Lake in Alabama's Shelby County Tapped as Fishery for 2010 Classic

1,333

$16.00

03/20/09

BassOutdoorsFirst.com

Whats Not Hot Anymore

1,333

$16.00

03/20/09

Wired2Fish.com

Whats Not Hot Anymore

13,375

$160.50

03/23/09

BassFan.com

Baits out of the limelight

25,202

$302.42

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

7

$0.08

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

12

$0.14

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

19

$0.23

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

85

$1.02

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

20

$0.24

03/23/09

Flickr.com

Gerald Swindle - 2009 Bassmaster Elite Series - Lake Amistad

24

$0.29

03/25/09

BassInsider.com

Gerald Swindle - Pop or Walk

23,038

$276.46

03/25/09

BassInsider.com

Homepage-Gerald Swindle - Pop or Walk

23,038

$276.46

03/25/09

Bassmaster.com

Dardanelle Photo Gallery_Registration

33,351

$400.21

03/25/09

Bassmaster.com

Dardanelle Photo Gallery_Registration

33,351

$400.21

03/25/09

Bassmaster.com

Mob a Bank

33,351

$400.21

03/25/09

ESPNOutdoors.com

ESPN2 Outdoors Saltwater Series debuts

33,351

$400.21

03/26/09

Bassmaster.com

Day One Notes

33,351

$400.21

03/26/09

Bassmaster.com

Fog Delay

33,351

$400.21

03/26/09

ESPNOutdoors.com

Fog Delay

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 3 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

03/26/09

ESPNOutdoors.com

Mob a Bank

33,351

$400.21

03/27/09

HeraldPalladium.com

WilfeLife Notes Famous anglers coming to boat show

27,041

$324.49

03/27/09

Wired2Fish.com

Swimbait Crazy

13,375

$160.50

04/02/09

Bassmaster.com

Photo Gallery_Day One Launch

33,351

$400.21

04/02/09

Bassmaster.com

Photo Gallery_Day One Launch

33,351

$400.21

04/02/09

Bassmaster.com

Photo Gallery_Day One Weigh In

33,351

$400.21

04/02/09

LuckyCraft.com

Lucky Craft's Skeet Reese Finishes Sixth in Shortened Tournament

04/03/09

Bassmaster.com

04/03/09 04/03/09

5,000

$60.00

Photo Gallery_Day two launch

33,351

$400.21

Bassmaster.com

Photo Gallery_Day two launch

33,351

$400.21

TheDailyCrank.com

Dardanelle Photo Gallery

3,000

$36.00

04/03/09

TheDailyCrank.com

Reese Finishes Sixth on Dardanelle

3,000

$36.00

04/04/09

Bassmaster.com

Wheeler Lake Photo Gallery

33,351

$400.21

04/04/09

Bassmaster.com

Wheeler Lake_Day Two Behind the Scenes

33,351

$400.21

04/04/09

Bassmaster.com

Wheeler Lake_Day Two Behind the Scenes

33,351

$400.21

04/04/09

GrandRapidsPress.com

Top Angler Houston ESPNs Zona on tap for Kalamazoo Show

04/06/09

SouthBendTribune.com

Pros at DandR

04/09/09

FishingWorld.com

Its Spring Forward Time for Biffle

04/12/09

KalamazooGazette.com

Fishing Frenzy

04/16/09

HowCast.com

Gerald Swindle and the G-Splash

34

$0.41

04/18/09

ESPNOutdoors.com

2009 Big Bass Splash Lake Sam Rayburn Gallery

33,351

$400.21

04/18/09

ESPNOutdoors.com

2009 Big Bass Splash Lake Sam Rayburn Gallery

33,351

$400.21

04/18/09

FishingWorld.com

10.90 Lbs Big Bass Edges Out 10.09 for McSplash Lead

1,389

$16.67

04/23/09

NetNewsLedger.com

Its Spring Forward Time for Biffle

1,065

$12.78

04/24/09

Bassmaster.com

Day Two notes and quotes

33,351

$400.21

04/24/09

Bassmaster.com

Smith Mountain Photo Gallery

33,351

$400.21

04/24/09

Bassmaster.com

Smith Mountain Photo Gallery

33,351

$400.21

04/25/09

Bassmaster.com

Smith Mountain Photo Gallery

33,351

$400.21

04/25/09

Bassmaster.com

Smith Mountain Photo Gallery

33,351

$400.21

04/25/09

Bassmaster.com

Smith Mountain Photo Gallery

33,351

$400.21

04/25/09

HuntsvilleTimes.com

Herren second at Bassmaster tourney Chasing VanDam

27,400

$328.80

04/28/09

Wired2Fish.com

Tooltime Scroggins Style

13,375

$160.50

04/29/09

BassZone.com

Terry the Tool Man Sroggins

27,654

$331.85

04/30/09

Bassmaster.com

Open Photo Gallery

33,351

$400.21

04/30/09

Bassmaster.com

Open Photo Gallery

33,351

$400.21

04/30/09

EllenWarnerBros.com

New Picture Puzzle Game

04/30/09

LuckyCraft.com

Kelly Jordon Finishes Third at Blue Grass Brawl

04/30/09

LuckyCraft.com

Kelly Jordon FInishes Third at Blue Ridge Brawl, Sight Fishing Key

5,000

$60.00

05/01/09

Bassmaster.com

Open Photo Gallery

33,351

$400.21

05/01/09

Bassmaster.com

Open Photo Gallery

33,351

$400.21

05/06/09

Bassmaster.com

Guntersville Photo Gallery

33,351

$400.21

05/07/09

Bassmaster.com

Guntersville Photo Gallery

33,351

$400.21

05/07/09

Wired2Fish.com

Posey Prognosticates

13,375

$160.50

05/08/09

BassFan.com

Martens Takes Top Slot as Top 15 All Hit 50

25,202

$302.42

05/08/09

Bassmaster.com

Notes and Quotes

33,351

$400.21

05/08/09

BassZone.com

Culling Up

27,654

$331.85

05/09/09

Bassmaster.com

Guntersville Photo Gallery

33,351

$400.21

05/09/09

Bassmaster.com

How Shad Go So Go Bass on Guntersville

33,351

$400.21

05/09/09

Bassmaster.com

Notes and Quotes

33,351

$400.21

05/09/09

BassZone.com

Guntersville Photo Gallery

27,654

$331.85

05/10/09

BirminghamNews.com

Star Angler Gerald Swindle trying to shake his slump

27,400

$328.80

05/10/09

BirminghamNews.com

Alabamas former top bassmaster Gerald Swindle angles for rebound

27,400

$328.80

05/13/09

LuckyCraft.com

Lucky Craft Crankbaits Key as Reese and Stone Finish In Top Five

5,000

$60.00

05/19/09

Clembone.com

Alan Clemons Blog_Gettin Vicious-Some tips from the pros

05/21/09

Bassmaster.com

05/21/09 05/27/09

2,870

$34.44

20,000

$240.00

1,389

$16.67

56,667

$680.00

-

-

5,000

$60.00

-

-

Pro Patterns Gerald Swindle

33,351

$400.21

Bassmaster.com

Shad Spawn On

33,351

$400.21

BassZone.com

Lane Fights Back From The Edge

27,654

$331.85

05/28/09

BassResource.com

Forum

32,402

$388.82

05/29/09

Bassmaster.com

Goin Fishin

33,351

$400.21

05/29/09

Bassmaster.com

Goin Fishin

33,351

$400.21

06/01/09

BassZone.com

Staying Current on KY Lake

27,654

$331.85

06/02/09

Bassmaster.com

BASS Reporters Notebook

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 4 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

06/02/09

Bassmaster.com

Photo Gallery-Kentucky Lake

Impressions

Ad Value

33,351

06/02/09

FishingWorld.com

$400.21

Iowa Awaits Bassmaster Elite Series First Visit for the Genuity River Rumble on Mighty Mississippi

1,389

06/02/09

$16.67

KevinVanDam.com

2009 Tennessee Triumph Gallery

4,483

$53.80

06/02/09

TournamentGuideMag.com

Iowa Awaits Bassmaster Elite Series First Visit for the Genuity River Rumble on Mighty Mississippi

1,765

$21.18

06/03/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/03/09

BassZone.com

Photo Gallery-Kentucky Lake

27,654

$331.85

06/03/09

FishingRSSFeeds.com

Iowa Awaits Bassmaster Elite Series First Visit

24,518

$294.22

06/03/09

FishingWorld.com

Pressure Mounts for Bassmaster Elite Series Pros Vying for Classic and Postseason Positions

1,389

$16.67

06/03/09

TournamentAngler.com

Pressure Mounts for Elite Series Pros Vying for Classic and Postseason Positions

06/04/09

BassInsider.com

06/04/09 06/04/09

599

$7.19

The Truth About KVD

23,038

$276.46

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/04/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/04/09

BassZone.com

Photo Gallery-Kentucky Lake

27,654

$331.85

06/05/09

Bassmaster.com

Day four notes and quotes

33,351

$400.21

06/05/09

Bassmaster.com

Day three notes and quotes

33,351

$400.21

06/05/09

Bassmaster.com

Myers Lights It Up

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/05/09

Bassmaster.com

The war between states

33,351

$400.21

06/05/09

BassZone.com

Photo Gallery-Kentucky Lake

27,654

$331.85

06/05/09

BassZone.com

Photo Gallery-Kentucky Lake

27,654

$331.85

06/06/09

BassFan.com

Lane Closes Out First Tour Win with 16-15 Bag

25,202

$302.42

06/06/09

Bassmaster.com

Big Bags Equal Big Attitude Adjustment

33,351

$400.21

06/06/09

Bassmaster.com

Making a Move

33,351

$400.21

06/06/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/06/09

Bassmaster.com

Photo Gallery-Kentucky Lake

33,351

$400.21

06/07/09

Flickr.com

Gerald Swindle's Truck

06/10/09

Bassmaster.com

06/10/09 06/10/09

44

$0.53

Pros Pick Three

33,351

$400.21

BassZone.com

The Mighty Tough Mississippi

27,654

$331.85

LuckyCraft.com

Three Lucky Craft Pros Finish in Top 10 at Tennessee Triumph

06/11/09

Bassmaster.com

06/11/09 06/11/09

5,000

$60.00

Photo Gallery_River Rumble

33,351

$400.21

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

BassZone.com

The Beast Goes Wire to Wire

27,654

$331.85

06/11/09

Clembone.com

Sitting on the dock in the bay watching the time roll away

06/11/09

TweetPhoto.com

06/11/09 06/11/09

-

-

G looking at the swimbait he bummed off of Myers

80

$0.96

TweetPhoto.com

G-Man talking about the economy, geese, coots and cormorants

66

$0.79

TweetPhoto.com

Gerald Swindle tired of waiting

41

$0.49

06/11/09

TweetPhoto.com

When did you wake up

77

$0.92

06/11/09

TweetPhoto.com

You may be 3008 but you ain't got no 14 inch worm

61

$0.73

06/12/09

BassFan.com

Jones Jumps into lead but 9 are within 3 pounds

25,202

$302.42

06/12/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/12/09

BassResource.com

McCaghren Leads Elite Series Bass Fishing Event on Mississippi

32,402

$388.82

06/12/09

BassZone.com

Photo Gallery_River Rumble

27,654

$331.85

06/12/09

TheDailyCrank.com

Kentucky Lake Pro Recap

3,000

$36.00

06/12/09

TheDailyCrank.com

Photo Gallery-Kentucky Lake

3,000

$36.00

06/12/09

TheDailyCrank.com

Photo Gallery-Kentucky Lake

3,000

$36.00

06/12/09

TheDailyCrank.com

Photo Gallery-Kentucky Lake

3,000

$36.00

06/12/09

TheDailyCrank.com

Photo Gallery-Kentucky Lake

3,000

$36.00

06/13/09

BassFan.com

Fishing all alone rookie mccaghren takes over lead

25,202

$302.42

06/13/09

Bassmaster.com

A pool of difference

33,351

$400.21

06/13/09

Bassmaster.com

Accidental Blessing

33,351

$400.21

06/13/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/13/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/13/09

BassOutdoorsFirst.com

Rookie McCaghren Takes Elite Lead on Mississippi River

06/13/09

BassZone.com

06/13/09

BassZone.com

1,333

$16.00

Photo Gallery_River Rumble

27,654

$331.85

Photo Gallery_River Rumble

27,654

$331.85

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 5 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

06/13/09

BassZone.com

Photo Gallery_River Rumble

27,654

$331.85

06/13/09

BassZone.com

Photo Gallery_River Rumble

27,654

$331.85

06/13/09

BassZone.com

Photo Gallery_River Rumble

27,654

$331.85

06/13/09

FishingWorld.com

Rookie McCaghren Takes Elite Lead on Mississippi River; Contingent of Veterans Right Behind

1,389

$16.67

06/13/09

ProBass.com

Rookie McCaghren Takes Elite Lead on Mississippi River

8,666

$103.99

06/13/09

Wired2Fish.com

Rookie McCaghren Takes Elite Lead on Mississippi River

13,375

$160.50

06/14/09

BassFan.com

Short sacks 11-13 to climb from 6th to victory

25,202

$302.42

06/14/09

Bassmaster.com

Day Three quotes

33,351

$400.21

06/14/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/14/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/14/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/14/09

Bassmaster.com

Photo Gallery_River Rumble

33,351

$400.21

06/14/09

BassZone.com

Photo Gallery_River Rumble

27,654

$331.85

06/14/09

BassZone.com

Purple Fades to Pink

27,654

$331.85

06/14/09

GazetteOnline.com

Short rallies to take Bassmaster title

118,180

$1,418.16

06/15/09

TheDailyCrank.com

Photo Gallery_River Rumble

3,000

$36.00

06/15/09

TheDailyCrank.com

Photo Gallery_River Rumble

3,000

$36.00

06/15/09

TheDailyCrank.com

Photo Gallery_River Rumble

3,000

$36.00

06/17/09

BassZone.com

Pace Inhabits The Bullseye Position

27,654

$331.85

06/18/09

Bassmaster.com

The Rumble

33,351

$400.21

06/28/09

BassZone.com

The Bass Zone on XM

27,654

$331.85

07/02/09

BassFan.com

Ike Gluszek Look To Fill Educational Void

25,202

$302.42

07/08/09

ESPNCoversation.com

Gerald Swindle Cashing in on backwaters

33,351

$400.21

07/10/09

BassZone.com

TEEN ANGST

27,654

$331.85

07/10/09

BassZone.com

TEEN ANGST

27,654

$331.85

07/10/09

Wired2Fish.com

Robinson Runs Tournament

13,375

$160.50

07/15/09

BassZone.com

LAZER TroKar ENTERS THE FISHHOOK MARKET

27,654

$331.85

07/15/09

FishPAA.com

Lazer Trokar - Wicked - Money or Both

6,000

$72.00

07/15/09

TournamentAngler.com

Forget Everything You Know About Hooks - The Rules Have Changed

07/15/09

WFN.TV

07/19/09 07/19/09

599

$7.19

ICAST Day 1 Gallery

88,355

$1,060.26

BassZone.com

THE LEGENDS FOURTH QUARTER UPDATE

27,654

$331.85

TackleTour.com

It's All About Dominating - The Most Exciting New Hooks, the Lazer TroKar

333

$4.00

07/19/09

TackleTour.com

It's All About Dominating - The Most Exciting New Hooks, the Lazer TroKar

333

$4.00

07/20/09

TackleTour.com

TruTungsten Brings Out a Star Studded Lineup for ICast 2009

333

$4.00

07/21/09

LazerTrokar.com

Gerald Swindle

3,150

$37.80

07/21/09

LazerTrokar.com

HD Worm

3,150

$37.80

07/21/09

LazerTrokar.com

Wallpaper

3,150

$37.80

07/22/09

BountyFishing.com

ICAST 2009 Orlando

18,101

$217.21

07/27/09

BassEast.com

For the Love of Lulu and PB and J

6,000

$72.00

07/27/09

BassEast.com

For the Love of Lulu and PB and J

6,000

$72.00

07/27/09

BassZone.com

For the Love of Lulu and PB and J

27,654

$331.85

07/27/09

Wired2Fish.com

For the Love of Lulu and PB and J

13,375

$160.50

07/28/09

TweetPhoto.com

Swindle Weighs In

07/29/09

Examiner.com

07/30/09 07/30/09

34

$0.41

Awesome New Hook on the Market

35,286

$423.43

BassInsider.com

For the Love of Lulu and PB and J

23,038

$276.46

WVMetroNews.com

Coverage of a Bass Tournament Has Come A Long Way

19,000

$228.00

07/31/09

Bassmaster.com

Wanna Bet

33,351

$400.21

07/31/09

WFN.TV

ICAST 2009 - A Look Back

88,355

$1,060.26

08/01/09

2Handee.com

Bass Gallery

2,540

$30.48

08/01/09

2Handee.com

Homepage

2,540

$30.48

08/01/09

EagleClaw.com

Pro Staff

5,916

$70.99

08/01/09

ToyotaFishing.com

Team Toyota

08/01/09

Vicious-Fishing.com

08/01/09 08/01/09

550

$6.60

Elite Team Member Gerald Swindle

5,297

$63.56

Vicious-Fishing.com

Gallery

5,297

$63.56

WarEagleLures.com

Pro Staff

550

$6.60

08/03/09

TweetPhoto.com

Jeff Kriet G-Man and Britt Myers discussing cranks waypoints and lasers

08/11/09

BassFan.com

08/11/09 08/11/09

58

$0.70

Oneida Subplots Include Post-Season Classic Berths

25,202

$302.42

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 6 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/11/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/13/09

Bassmaster.com

Hope and Heartbreak

33,351

$400.21

08/13/09

Bassmaster.com

Hope and Heartbreak

33,351

$400.21

08/13/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/13/09

Bassmaster.com

Day One Notes and Quotes

33,351

$400.21

08/13/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/14/09

BassFan.com

Rookie Griffin Takes Top Spot With 18-08 Sack

25,202

$302.42

08/14/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/14/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/14/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/14/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/14/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/14/09

Twitter.com

Vicious Fishing The G-Man

08/15/09

BassFan.com

08/15/09 08/15/09

498

$5.98

Rookie Griffin Extends Advantage to 4 1/4 Pounds

25,202

$302.42

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/15/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/15/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/15/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/15/09

Bassmaster.com

Day Three Notes and Quotes

33,351

$400.21

08/15/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/15/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/15/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/15/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/15/09

BassZone.com

The Ice Man Cometh

27,654

$331.85

08/15/09

FishingWorld.com

Texas Rookie Chad Griffin Beefs up Lead at Elite Series Event on Oneida Lake

08/15/09

Post-Standard.com

08/15/09 08/16/09

1,389

$16.67

Rookie Chad Griffin holds comfortable lead entering Bassmasters final day

28,000

$336.00

Post-Standard.com

Rookie Chad Griffin holds comfortable lead entering Bassmasters final day

28,000

$336.00

BassFan.com

Griffin Slams The Door With 15-10 Final-Day Bag

25,202

$302.42

08/16/09

BassFan.com

Postseason field set

25,202

$302.42

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

2009 Champions Choince Gallery

33,351

$400.21

08/16/09

Bassmaster.com

A Man Possessed

33,351

$400.21

08/16/09

Bassmaster.com

Going to Be a Shootout

33,351

$400.21

08/16/09

Bassmaster.com

Griffins lead seems secure but will he stumble

33,351

$400.21

08/16/09

Bassmaster.com

Last man standing

33,351

$400.21

08/16/09

Bassmaster.com

Rookie rolls on

33,351

$400.21

08/16/09

Bassmaster.com

Swindle Fishing Like a Man Possessed

33,351

$400.21

08/16/09

Bassmaster.com

Texas Chad Griffin Elite Series Rookie Dominates to Land First BASS Victory

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 7 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

08/16/09

BassZone.com

The Ice Man Closes the Door at Oneida Lake

27,654

$331.85

08/16/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/16/09

BassZone.com

2009 Champions Choince Gallery

27,654

$331.85

08/16/09

FishingWorld.com

Reigning Bassmaster AOY Kevin VanDam Leads Top 12 into Inaugural Toyota Trucks Championship Week

1,389

$16.67

08/16/09

FishingWorld.com

Texas Chad Griffin Elite Series Rookie Dominates to Land First BASS Victory

1,389

$16.67

08/16/09

GetHookd.com

Kevin VanDam Leads Top 12 into Inaugural Toyota Trucks Championship Week

08/16/09

TheFishingWire.com

08/17/09 08/17/09

-

-

VanDam Leads Top 12 Bassmaster Anglers Into Inaugural Championship Week

98,000

$1,176.00

BassResource.com

Griffin Wins Elite Series Bass Fishing Event on Oneida Lake

32,402

$388.82

TheFishingWire.com

Rookie Griffin Takes BASS Event on Oneida Lake

98,000

$1,176.00

08/17/09

TournamentAngler.com

Griffin, Elite Series Rookie, Dominates to Land First BASS Victory

599

$7.19

08/17/09

TournamentAngler.com

VanDam Leads Top 12 into Inaugural Toyota Trucks Championship Week

599

$7.19

08/17/09

Wired2Fish.com

BASS Top 12 - Cast for Cash Field Set

13,375

$160.50

08/18/09

Bassmaster.com

12 Hungry Men

33,351

$400.21

08/18/09

Bassmaster.com

12 Hungry Men

33,351

$400.21

08/18/09

Facebook.com

The Bass University- Meet Gerald Swindle

08/19/09

Wired2Fish.com

08/19/09 08/20/09

334

$4.01

BASS Top 12 Tidbit - Trolling Motors

13,375

$160.50

Wired2Fish.com

BASS Top 12 Tidbits - 5 Have It, 7 Would Like To

13,375

$160.50

TCPalm.com

Keepin It Fresh- From Crank Baits to Kevin VanDam

26,667

$320.00

08/20/09

Wired2Fish.com

BASS Top 12 Tidbit - A Few Minutes with the G-Man

13,375

$160.50

08/20/09

Wired2Fish.com

BASS Top 12 Tidbits - Motors

13,375

$160.50

08/20/09

Wired2Fish.com

Vicious Team Makes Classic

13,375

$160.50

08/23/09

BirminghamNews.com

Gerald Swindle on the Upswing

27,400

$328.80

08/24/09

BassFan.com

VanDam Still Best in the World by Far

25,202

$302.42

08/24/09

Wired2Fish.com

Clemons on Swindle

13,375

$160.50

08/25/09

Bassmaster.com

BASS Reporter's Notebook

33,351

$400.21

08/25/09

FishingWorld.com

The ABC's of the Inaugural Bassmaster Elite Series Postseason

1,389

$16.67

08/25/09

TheDailyCrank.com

Lucky Craft Blade Bait - Spin Board

3,000

$36.00

08/26/09

Bassmaster.com

The Toyota 12- Gerald Swindle

33,351

$400.21

08/27/09

BassFan.com

AOY Race Close as Championship Week Near

25,202

$302.42

08/27/09

TCPalm.com

Keepin It Fresh- From Crank Baits to Kevin VanDam

26,667

$320.00

08/28/09

BassZone.com

More Chances for Biffle

27,654

$331.85

08/28/09

HisTackleBox.com

Bass Fishing Tips - Lucky Craft Pro Staff

08/29/09

BassFan.com

A Look at Who’s Not Hot Anymore

08/30/09

UltimateBass.com

The Inaugural Bassmaster Elite Series Postseason

08/31/09

Courier-Journal.com

Kentuckian Menendez Makes BASS Elite Post Season

09/02/09

Facebook.com

Living the Dream with Gerald Swindle

09/03/09

BassOutdoorsFirst.com

The Elite 12 Pack Up for the First-Ever Bassmaster Elite Series Postseason

09/03/09

FishingWorld.com

The Elite 12 Pack Up for the First-Ever Bassmsater Elite Series Postseason

1,389

$16.67

09/04/09

BassZone.com

KVD Wants One for the Thumb

27,654

$331.85

09/06/09

BassZone.com

KVD Talks About the Competition

27,654

$331.85

09/08/09

BassInsider.com

Postseason Picks

23,038

$276.46

09/08/09

Bassmaster.com

BASS Reporter's Notebook

33,351

$400.21

09/08/09

WetumpkaHerald.com

Wetumpka Native Passionate about BASS

09/09/09

BassInsider.com

09/09/09 09/10/09

3,372

$40.46

37,487

$566.80

833

$10.00

40,000

$480.00

875

$10.50

1,333

$16.00

265

$3.18

Postseason Picks

23,038

$276.46

TheFishingWire.com

BASS Reporter's Notebook- Elite Series Post Season Set to Begin

98,000

$1,176.00

Bassmaster.com

2009 Berkley Powerbait Trophy Chase Gallery

33,351

$400.21

09/10/09

Bassmaster.com

2009 Berkley Powerbait Trophy Chase Gallery

33,351

$400.21

09/10/09

ClantonAdvertiser

BASS Revisits Central Alabama

10,000

$120.00

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/11/09

Bassmaster.com

Look Out Below

33,351

$400.21

09/11/09

BassZone.com

A Spotty Forecast at Lake Jordon

27,654

$331.85

09/12/09

BassFan.com

Reese Assumes Temporary Points Lead, Biffle Surges

25,202

$302.42

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 8 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/12/09

Bassmaster.com

Jordan Doldrums

33,351

$400.21

09/12/09

BassResource.com

Biffle Leads Lake Jordan Bassmaster Elite Series Postseason Event

32,402

$388.82

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/12/09

BassZone.com

Biffle Finds the Spot on Day One

27,654

$331.85

09/12/09

BassZone.com

Ike Wins - Skeet Leads

27,654

$331.85

09/12/09

BirminghamNews.com

Two Alabamians Seek to Reel in Top Angler Title

27,400

$328.80

09/12/09

ESPNOutdoorsMedia.com

ReeseTakes AOY Lead

1,701

$20.41

09/12/09

FishingWorld.com

Biffle Leads Lake Jordan Bassmaster Elite Series Postseason Event

1,389

$16.67

09/12/09

MontgomeryAdvertiser.com

Bass Anglers Set to Battle for Big Prize

99,702

$1,196.42

09/12/09

ProBass.com

Reese Takes AOY Lead

8,666

$103.99

09/12/09

TournamentAngler.com

Reese Takes AOY Lead

599

$7.19

09/12/09

WesternBass.com

Reese Takes AOY Lead

15,500

$186.00

09/12/09

WetumpkaHerald.com

Angler of Year Chase Begins Today

265

$3.18

09/12/09

Wired2Fish.com

Biffle Takes Day One Lead - Reese Leads AOY Race

13,375

$160.50

09/13/09

BassFan.com

Reese Leads Race After Ike Wins Leg

25,202

$302.42

09/13/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/13/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/13/09

Bassmaster.com

2009 Trophy Chase Gallery

33,351

$400.21

09/13/09

Bassmaster.com

Biffle Makes Move

33,351

$400.21

09/13/09

Bassmaster.com

Dock Decisions

33,351

$400.21

09/13/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/13/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/13/09

BassZone.com

2009 Trophy Chase Gallery

27,654

$331.85

09/14/09

BirminghamNews.com

New Jersey's Mike Iaconelli Victorious at Lake Jordan

27,400

$328.80

09/14/09

UltimateBass.com

Biffle Leads Da One of Post Season

09/15/09

Bassmaster.com

09/15/09 09/15/09

833

$10.00

2009 Trophy Triumph Gallery

33,351

$400.21

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/15/09

Bassmaster.com

A Livewell for Tony

33,351

$400.21

09/15/09

Bassmaster.com

Going with the Flow

33,351

$400.21

09/15/09

Bassmaster.com

One Ounce

33,351

$400.21

09/15/09

WetumpkaHerald.com

Reese Takes Elite Lead After Lake Jordan Competition

09/16/09

Bassmaster.com

09/16/09 09/16/09

265

$3.18

2009 Trophy Triumph Gallery

33,351

$400.21

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/16/09

BassZone.com

Chasing Skeet

27,654

$331.85

09/16/09

PrattvilleProgress.com

Local Fisherman, Greg Vinson, Joins Bassmaster Elite Series

09/17/09

724Outdoors.com

09/17/09

Bassmaster.com

4,579

$54.95

Reese Maintains AOY Lead but VanDam Makes Things Interesting

20,000

$240.00

2009 Trophy Triumph Gallery

33,351

$400.21

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 9 of 10


2009 Gerald Swindle

Internet Exposure

Date

Web Site

Title of Article

Impressions

Ad Value

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/17/09

Bassmaster.com

Bass Blog

33,351

$400.21

09/17/09

Bassmaster.com

Heading in the Right Direction

33,351

$400.21

09/17/09

Bassmaster.com

Skeet vs KVD Once Again

33,351

$400.21

09/17/09

BassZone.com

One More Day One More Title

27,654

$331.85

09/17/09

FishingWorld.com

Reese Maintains AOY Lead but VanDam Makes Things Interesting

1,389

$16.67

09/17/09

KevinVanDam.com

2009 Trophy Triumph Gallery

4,483

$53.80

09/17/09

KevinVanDam.com

2009 Trophy Triumph Gallery

4,483

$53.80

09/17/09

WSFA.com

Bassmasters Elite- Day 1 Round Up

84,423

$1,013.08

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

Bassmaster.com

2009 Trophy Triumph Gallery

33,351

$400.21

09/18/09

BassZone.com

2009 Trophy Triumph Gallery

27,654

$331.85

09/18/09

FishingRSSFeeds.com

VanDam Surges to Cut Points Deficit to Six Going into Final Day

24,518

$294.22

09/18/09

HattiesburgAmerican.com

Pace 8th in Angler of Year Final Standings

09/18/09

TheFishingWire.com

09/18/09 09/22/09

6,133

$73.60

VanDam Surges to Cut Points Deficit to Six Going into Final Day

98,000

$1,176.00

Wired2Fish.com

Skeet Still Leads but VanDam Makes it Real Interesting

13,375

$160.50

BBCBoards.com

Kevin VanDam, Gerald Swindle and Kelly Jordon at Grapevine BPS Friday Sept 25th

-

-

14,256,463

$174,835

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 10 of 10


2009 Gerald Swindle

Internet Multi-Media

Date

Web Site

Item Description

09/14/09

Bassmaster.com

A Look Back- 39 Years of AOY

08/28/08

YouTube.com

Bassmaster - Citgo Celebrity Challenge

09/07/08

BassZone.com

BZ on Sirius XM - Gerald Swindle

10/02/08

YouTube.com

Bass Fishing Tips and Techiques - Lucky Craft Pro Staff

10/16/08

YouTube.com

Bass Fishing Tips_Lure Selection

10/18/08

AnglersTube.com

10/18/08

AnglersTube.com

10/18/08

Impressions

Ad Value

33,351

$400.21

1,439

$17.27

27,654

$331.85

132

$1.58

9,910

$118.92

Locust Fork River - Gerald Swindle Part 1

101

$1.21

Locust Fork River - Gerald Swindle Part 2

89

$1.07

AnglersTube.com

Tournament Recap - Lake Amistad Gerald Swindle

86

$1.03

11/17/08

YouTube.com

Bass Fishing Tips_Lucky Craft Pro Staff

10,552

$126.62

11/23/08

BassZone.com

BZ on Sirius XM - Gerald Swindle

27,654

$331.85

12/04/08

WFN.TV

Gerald Swindle's Dream Fishing Destination

88,355

$1,060.26

12/05/08

Bassmaster.com

BASS Channel Video-BASS Salutes Our Troops

33,351

$400.21

12/22/08

BassZone.com

Zona and Swindle Enough Said

27,654

$331.85

01/03/09

BassMadness.com

Bass Fishing Tips and Techniques- Lucky Craft Pro Staff

-

-

01/03/09

BassMadness.com

Bass Fishing Tips- Lure Selection

-

-

01/18/09

YouTube.com

Bass Fishing Tips_Gerald Swindle Winter fishing on the Coosa River part 1

6,920

$83.04

02/17/09

ToyotaFishing.com

Tundra on Tour Ep15 - Trick My Tundra

550

$6.60

03/12/09

ESPN360.com

(1) Lake Amistad - Live Weigh-in Feed Thursday

5,000

$77.45

03/13/09

ESPN360.com

(1) Lake Amistad - Live Weigh-in Feed Friday

5,000

$77.45

03/14/09

ESPN360.com

(1) Lake Amistad - Live Weigh-in Feed Saturday

5,000

$77.45

03/15/09

AnglersChannel.com

The Fish Harder Companies Amistad Bash

40,000

$480.00

03/26/09

ESPN360.com

(2) Lake Dardanelle - Live Weigh-in Feed Thursday

5,000

$77.45

03/27/09

ESPN360.com

(2) Lake Dardanelle - Live Weigh-in Feed Friday

5,000

$77.45

03/27/09

ToyotaFishing.com

Tundra on Tour Ep17 - Bassitis

03/28/09

ESPN360.com

(2) Lake Dardanelle - Live Weigh-in Feed Saturday

04/02/09

AnglersTube.com

Lucky Craft Pro Staff

119

$1.43

04/02/09

ESPN360.com

(3) Wheeler Lake - Live Weigh-in Feed Thursday

5,000

$77.45

04/03/09

ESPN360.com

(3) Wheeler Lake - Live Weigh-in Feed Friday

5,000

$77.45

04/15/09

YouTube.com

Classic Contenders Opening

04/15/09

YouTube.com

04/15/09 04/16/09

550

$6.60

5,000

$77.45

58

$0.70

Classic Contenders Swindle and the G-Splash

2,830

$33.96

YouTube.com

Classic Contenders Swindle_Tournament Time

1,334

$16.01

Howcast.com

Bass Fishing Tips and Techniques - Gerald Swindle and the G-Splash

04/23/09

ESPN360.com

04/23/09 04/24/09

20

$0.24

(4) Smith Mountain Lake - Live Weigh-in Feed Thursday

5,000

$77.45

ESPN360.com

(4) Smith Mountain Lake - Live Weigh-in Feed Friday

5,000

$77.45

ESPN360.com

(4) Smith Mountain Lake - Live Weigh-in Feed Saturday

5,000

$77.45

04/24/09

ToyotaFishing.com

Tundra on Tour Ep18 - Hook, Line and Tinker

04/26/09

YouTube.com

Worlds Greatest Fishing Show Calabamich Cup 2009 KVD Zona Skeet and Swindle

04/29/09

YouTube.com

The Brotherhood

05/07/09

ESPN360.com

(5) Lake Guntersville - Live Weigh-in Feed Thursday

05/07/09

YouTube.com

05/07/09

YouTube.com

05/07/09

550

$6.60

1,629

$19.55

305

$3.66

5,000

$77.45

Family Traditions

209

$2.51

Mind Games

139

$1.67

YouTube.com

Superstitions

53

$0.64

05/08/09

ESPN360.com

(5) Lake Guntersville - Live Weigh-in Feed Friday

5,000

$77.45

05/08/09

YouTube.com

This is My Life - Gerald Swindle

05/09/09

ESPN360.com

(5) Lake Guntersville - Live Weigh-in Feed Saturday

05/11/09

AnglersTube.com

05/11/09

AnglersTube.com

06/03/09

ESPN360.com

06/04/09 06/05/09

234

$2.81

5,000

$77.45

Advance Auto Parts Know How - Jumpers

75

$0.90

Bass Fishing Tips and Techniques - Gerald Swindle and the G-Splash

41

$0.49

(6) Kentucky Lake - Live Weigh-in Feed Thursday

5,000

$77.45

ESPN360.com

(6) Kentucky Lake - Live Weigh-in Feed Friday

5,000

$77.45

ESPN360.com

(6) Kentucky Lake - Live Weigh-in Feed Saturday

5,000

$77.45

06/05/09

ToyotaFishing.com

Tundra on Tour Ep19 - Bonus Bucks

06/06/09

ESPN360.com

06/11/09 06/12/09 06/13/09

550

$6.60

(6) Kentucky Lake - Live Weigh-in Feed Sunday

5,000

$77.45

ESPN360.com

(7) Mississippi River - Live Weigh-in Feed Thursday

5,000

$77.45

ESPN360.com

(7) Mississippi River - Live Weigh-in Feed Friday

5,000

$77.45

ESPN360.com

(7) Mississippi River - Live Weigh-in Feed Saturday

5,000

$77.45

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 1 of 2


2009 Gerald Swindle

Internet Multi-Media

Date

Web Site

Item Description

06/14/09

ESPN360.com

(7) Mississippi River - Live Weigh-in Feed Sunday

Impressions

06/28/09

BassZone.com

The Bass Zone on XM

07/10/09

YouTube.com

Bass Fishing Pointers - Gerald Swindle

07/14/09

WimberlyDrive.com

Bass Fishing Tips - Gerald Swindle Winter Fishing on the Coosa River Part 1

07/16/09

Howcast.com

Bass Fishing Pointers - Gerald Swindle

07/21/09

LazerTrokar.com

07/22/09 07/24/09

Ad Value

5,000

$77.45

27,654

$331.85

1,206

$14.47

346

$4.15

4

$0.05

Dominate video

3,150

$37.80

BassEast.com

Gerald Swindle – Tour Swindle

6,000

$72.00

YouTube.com

Bass Fishing and the Weather

825

$9.90

07/29/09

YouTube.com

Gerald Swindle on Selecting Crankbait Hooks

08/11/09

DailyCrank.com

08/13/09 08/13/09

81

$0.97

Classic Patterns - Adjusting to Changing Weather Patterns

3,000

$36.00

ESPN360.com

(8) Kentucky Lake - Live Weigh-in Feed Thursday

5,000

$77.45

IXLTrainingBooks.com

Bass Fishing Pointers - Gerald Swindle

3,345

-

08/14/09

Bassmaster.com

Swindle catch and release

33,351

$400.21

08/14/09

Bassmaster.com

Swindle on Schoolies

33,351

$400.21

08/14/09

Bassmaster.com

Swindle still looking for the bigger bite

33,351

$400.21

08/14/09

ESPN360.com

(8) Kentucky Lake - Live Weigh-in Feed Friday

5,000

$77.45

08/15/09

ESPN360.com

(8) Kentucky Lake- Live Weigh-in Feed Saturday

5,000

$77.45

08/15/09

YouTube.com

Bass Fishing Tips and Techniques - Gerald Swindle and the G-Splash

2,812

$33.74

08/15/09

YouTube.com

Living the Dream with Gerald Swindle - Maintenance Wipe

3,092

$37.10

08/16/09

Bassmaster.com

Hackney and Swindle Talk Heat

33,351

$400.21

08/16/09

ESPN360.com

(8) Kentucky Lake - Live Weigh-in Feed Sunday

08/17/09

Syracuse.com

Texas rookie wins Ramada Champions Choice fishing tourney on Oneida Lake

08/17/09

YouTube.com

08/18/09

Vod Pod.com

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Balls and Strikes

286

$3.43

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Crew All Jacked Up

930

$11.16

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Drive Force

736

$8.83

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Dump Fetish

282

$3.38

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Lake Oneida Practice Day 1

566

$6.79

08/19/09

YouTube.com

Living the Dream with Gerald Swindle - Why Me

663

$7.96

08/20/09

YouTube.com

Gerald Swindle on Selectin the Right Buzzbait

08/22/09

TexasFishingForum.com

The Drive to Succeed

08/22/09

TexasFishingForum.com

Why Me

1,491

$17.89

09/04/09

Wired2Fish.com

Gerald Swindle on Trokar

13,375

$160.50

09/09/09

BassInsider.com

2009 AOY Audio Q and A with Toyota 12

23,038

$276.46

09/12/09

YouTube.com

Bass Fishing Tips and Techniques - Lucky Craft Pro Staff

49,033

$588.40

09/18/09

BassInsider.com

AOY Day 1 - G-Man Interviews Skeet

33

$0.40

09/18/09

BassInsider.com

AOY Day 1 - Lots of Limits

46

$0.55

09/19/09

BassInsider.com

G-Mans Last Ditch Effort

124

$1.49

09/22/09

HowCast.com

Clarks Hill Lake - Gerald Swindle

1

$0.01

09/09/10

Bassmaster.com

Bass Cam- Gerald on Jordan

457

$5.48

742,607

$9,325

5,000

$77.45

18,496

$221.95

Gerald G Swindle on BassBite

77

$0.92

LC Pointer y Gerald Swindle

25

$0.30

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

44

$0.53

1,491

$17.89

page 2 of 2


2009 Gerald Swindle

Internet Banner Ads

Date

Web Site

Item Description

Impressions

Ad Value

10/13/08

Bassmaster.com

Purolator Banner Ad

33,351

$400.21

11/05/08

WesternBass.com

Winter Bass-a-thon Ad

15,500

$186.00

11/20/08

WesternBass.com

Winter Bass-a-thon Ad

15,500

$186.00

04/02/09

AnglersTube.com

TruTungsten Banner Ad

05/29/09

BassInsider.com

Bassmaster Magazine Banner Ad

08/01/09

OutdoorProShop.com

Monster Fishing Tackle - Trokar Banner Ad

09/09/09

BassZone.com

Fish and Chips Tournament Banner Ad

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

-

-

23,038

$276.46

8,000

$96.00

27,654

$331.85

123,043

$1,477

page 1 of 1


2009 Gerald Swindle

Miscellaneous

Date

Item

Description

Impressions

Ad Value

01/01/09

2009 Quantum Product Guide

-

-

-

01/01/09

2009 Quantum Product Guide

-

-

-

01/01/09

2009 Quantum Product Guide

-

-

-

01/01/09

2009 Spiderwire Performance Fishing Lines

-

-

-

01/01/09

Bass Book

Guide to Topwater Fishing

-

-

01/01/09

Bass Book

Guide to Topwater Fishing

-

-

01/01/09

Bass Book

Guide to Topwater Fishing

-

-

01/01/09

Bass Book

Guide to Topwater Fishing

-

-

01/01/09

Bass Pro Shops Master Catalog

Lucky Craft

300,000

$394.48

01/01/09

Bass Pro Shops Master Catalog

Zoom

300,000

$3,155.82

01/01/09

Lucky Craft Lure Products And Development

US Pro Signature Crank

10,000

$120.00

01/01/09

Quantum Brochure

-

-

-

01/01/09

Quantum Brochure

-

-

-

01/01/09

Toyota Trucks Bonus Bucks Mailer

-

-

-

02/01/09

2009 Media Guide

Anglers

5,000

$60.00

02/01/09

2009 Media Guide

Toyota Tundra Bassmaster Angler of the Year

5,000

$60.00

02/27/09

Bass Pro

Broken Arrow Fishing Classic Guide

-

-

02/27/09

Bass Pro

Fishing Classic Guide

-

-

02/27/09

Bass Pro

Oklahoma City Fishing Classic Guide

-

-

02/27/09

Bass Pro

Springfield Fishing Classic Guide

-

-

03/01/09

Bass Pro Shops Bass Book

Lucky Craft

300,000

$2,958.58

03/01/09

Bass Pro Shops Bass Book

Zoom

300,000

$3,155.82

03/01/09

Cabela's

Master Fishing

200,000

$131.49

04/17/09

Sealy Outdoors

Big Bass Splash

-

-

04/17/09

Sealy Outdoors

Big Bass Splash

-

-

04/17/09

Sealy Outdoors

Big Bass Splash

-

-

09/04/09

Bassmaster Email

Toyota Trucks Championship Week Countdown Begins

515,000

$6,180.00

1,935,000

$16,216

TOTAL

The Cox Report - 16315-F Northcross Drive, Huntersville, NC 28078 • 704-896-2323

Prepared 9/30/09

page 1 of 1


2009 Magazine Exposure


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

9/1/08

9/1/08

Bassmaster

Global Network Magazine

9/1/08

10/1/08

Global Network Magazine

Bass Times page 1 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

10/17/08

11/1/08

WON Bass

Bassmaster

11/1/08

11/14/08

Louisiana Sportsman

WON Bass page 2 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

1/1/09

1/1/09

Bassmaster

Bassmaster

1/1/09

1/1/09

Global Network Magazine

Global Network Magazine page 3 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

2/1/09

2/1/09

Bassmaster Pro Guide

Bassmaster Pro Guide

3/1/09

3/1/09

Bassmaster

Bass West page 4 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

3/1/09

3/1/09

FTR

New Jersey Angler

3/1/09

3/1/09

North American Fisherman

North American Fisherman page 5 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

4/1/09

4/24/09

Bass Times

Florida Fishing Weekly

5/1/09

5/1/09

Bassmaster

Bassmaster page 6 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

5/1/09

5/1/09

Bassmaster

Bass Times

5/1/09

5/1/09

Bass Times

Bass West page 7 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

5/1/09

6/1/09

FTR

Bassmaster

6/1/09

6/1/09

Bassmaster

Bassmaster page 8 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

6/1/09

6/1/09

Bass Times

Florida Sportsman

6/1/09

6/1/09

Outdoor Life

Florida Sportsman page 9 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

7/1/09

7/1/09

Basser

Bass Times

7/1/09

8/1/09

North American Fisherman

Bass Times page 10 of 11


2009 Cox Report - Gerald Swindle (Magazine Editorial)

ŠCox Group

8/1/09

8/1/09

Bass Times

Bass Times

8/1/09

8/1/09

Bass Times

Bass Times page 11 of 11


2009 Advertising Exposure


2009 Cox Report - Gerald Swindle (Advertisements)

ŠCox Group

6/1/08

9/1/08

Bass West

Bassmaster

9/1/08

10/1/08

Redfish Nation

FTR page 1 of 5


2009 Cox Report - Gerald Swindle (Advertisements)

ŠCox Group

10/17/08

11/7/08

WON Bass

WON Bass

11/14/08

11/21/08

WON Bass

WON Bass page 2 of 5


2009 Cox Report - Gerald Swindle (Advertisements)

ŠCox Group

1/1/09

1/1/09

FTR

FTR

2/1/09

2/19/09

FTR

Shreveport Times Supplement page 3 of 5


2009 Cox Report - Gerald Swindle (Advertisements)

ŠCox Group

3/1/09

4/1/09

Bass Times

Bass Man

5/1/09

5/1/09

Bass West

FTR page 4 of 5


2009 Cox Report - Gerald Swindle (Advertisements)

ŠCox Group

7/1/09

7/1/09

Bass Times

FTR

page 5 of 5


2009 Newspaper Exposure


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

8/17/08

8/24/08

Birmingham News

San Angelo Standard Times

10/1/08

11/1/08

Shreveport Times

Birmingham News page 1 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

11/10/08

11/20/08

Birmingham News

Courier-News

11/21/08

12/11/08

San Diego Union Tribune

TC Palm page 2 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

12/29/08

1/23/09

Decatur Daily

Huntsville Times

2/20/09

2/21/09

San Diego Union Tribune

Huntsville Times page 3 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

2/22/09

3/27/09

Dallas Morning News

The Herald-Palladium

4/4/09

4/6/09

Grand Rapids Press

South Bend Tribune page 4 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

4/12/09

4/23/09

Kalamazoo Gazette

Roanoke Times

4/25/09

5/10/09

Huntsville Times

Birmingham News page 5 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

5/10/09

6/14/09

Birmingham News

The Gazette

8/15/09

8/16/09

Post-Standard

Post-Standard page 6 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

8/20/09

8/27/09

TC Palm

TC Palm

8/31/09

9/8/09

Courier-Journal

Wetumpka Herald page 7 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

9/10/09

9/12/09

Clanton Advertiser

Birmingham News

9/12/09

9/12/09

Montgomery Advertiser

Wetumpka Herald page 8 of 9


2009 Cox Report - Gerald Swindle (Newspapers)

ŠCox Group

9/14/09

9/15/09

Birmingham News

Wetumpka Herald

9/16/09

9/18/09

Prattville Progress

Hattiesburg American page 9 of 9


2009 Internet Exposure


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/5/08

8/12/08

8/12/08

FishingWorld.com

Bassmaster.com

Bassmaster.com

8/12/08

8/12/08

8/17/08

Bassmaster.com

PressConnects.com

BirminghamNews.com

8/17/08

8/17/08

8/24/08

LuckyCraft.com

TeamLuckyCraft.com

SanAngeloStandardTimes.com page 1 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/27/08

9/9/08

9/10/08

BassInsider.com

Wired2Fish.com

JonathonCone.com

9/10/08

9/15/08

9/19/08

WesternBass.com

BassOutdoorsFirst.com

BassOutdoorsFirst.com

9/25/08

9/26/08

10/1/08

Bassmaster.com

Bassmaster.com

BassResource.com page 2 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

10/1/08

10/1/08

10/2/08

BassZone.com

ShreveportTimes.com

BassInsider.com

10/6/08

10/6/08

10/8/08

BassInsider.com

BassInsider.com

ToyotaFishing.com

10/24/08

10/30/08

10/31/08

Wired2Fish.com

BassZone.com

BassFan.com page 3 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

10/31/08

11/1/08

11/5/08

BassFan.com

BirminghamNews.com

BassInsider.com

11/10/08

11/12/08

11/12/08

BirminghamNews.com

2Handee.com

2Handee.com

11/17/08

11/20/08

11/20/08

Wired2Fish.com

AnglersMarine.com

CourierNews.com page 4 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

11/20/08

11/21/08

12/5/08

GeraldSwindle.com

SignOnSanDiego.com

BassFan.com

12/5/08

12/8/08

12/9/08

InsideLine.com

Bassmaster.com

724Outdoors.com

12/9/08

12/9/08

12/9/08

Bassmaster.com

BassResource.com

ESPNOutdoorsMedia.com page 5 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

12/9/08

12/9/08

12/10/08

FishingWorld.com

ProBass.com

UltimateBass.com

12/11/08

12/22/08

12/22/08

TCPalm.com

BassEast.com

BassEast.com

12/22/08

12/22/08

12/22/08

BassResource.com

BassZone.com

BassZone.com page 6 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

12/29/08

12/30/08

1/11/09

DecaturDaily.com

BassZone.com

BassZone.com

1/14/09

1/18/09

1/21/09

TheDailyCrank.com

TheDailyCrank.com

BassFan.com

1/22/09

1/23/09

1/23/09

LuckyCraft.com

AthletesOutdoors.com

Bassmaster.com page 7 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

1/23/09

1/23/09

1/23/09

HuntsvilleTimes.com

Wired2Fish.com

Wired2Fish.com

1/26/09

1/26/09

1/26/09

724Outdoors.com

BassFan.com

BassZone.com

1/26/09

1/26/09

1/27/09

BassZone.com

Wired2Fish.com

FishingWorld.com page 8 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

2/5/09

2/9/09

2/14/09

AthletesOutdoors.com

AthletesOutdoors.com

AthletesOutdoors.com

2/16/09

2/16/09

2/16/09

BassResource.com

FishingWorld.com

TheFishingWire.com

2/16/09

2/17/09

2/20/09

Wired2Fish.com

BassZone.com

Bassmaster.com page 9 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

2/20/09

2/20/09

2/20/09

SignOnSanDiego.com

UltimateBass.com

Vicious-Fishing.com

2/20/09

2/20/09

2/20/09

Vicious-Fishing.com

Vicious-Fishing.com

Vicious-Fishing.com

2/20/09

2/20/09

2/20/09

Vicious-Fishing.com

Vicious-Fishing.com

Vicious-Fishing.com page 10 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

2/20/09

2/20/09

2/20/09

Vicious-Fishing.com

Vicious-Fishing.com

Vicious-Fishing.com

2/20/09

2/20/09

2/20/09

Vicious-Fishing.com

Vicious-Fishing.com

Vicious-Fishing.com

2/20/09

2/20/09

2/20/09

Vicious-Fishing.com

Vicious-Fishing.com

Vicious-Fishing.com page 11 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

2/20/09

2/20/09

2/21/09

Vicious-Fishing.com

Vicious-Fishing.com

HuntsvilleTimes.com

2/22/09

2/22/09

2/22/09

724Outdoors.com

DallasMorningNews.com

FishingWorld.com

2/23/09

2/23/09

2/24/09

BassResource.com

WesternBass.com

Chattanoogan.com page 12 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

2/25/09

2/26/09

2/26/09

TheFishingWire.com

724Outdoors.com

BassPro.com

2/26/09

2/26/09

2/26/09

BassPro.com

BassPro.com

Flickr.com

2/27/09

2/27/09

3/1/09

BassEast.com

BassResource.com

AthletesOutdoors.com page 13 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/1/09

3/1/09

3/1/09

LuckyCraft.com

PicassoOutdoors.com

QuantumFishing.com

3/1/09

3/1/09

3/3/09

QuantumFishing.com

Vicious-Fishing.com

Wired2Fish.com

3/9/09

3/11/09

3/12/09

BassZone.com

Bassmaster.com

Bassmaster.com page 14 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/12/09

3/12/09

3/12/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

3/12/09

3/12/09

3/12/09

Bassmaster.com

BassZone.com

ESPNOutdoors.com

3/12/09

3/13/09

3/13/09

ESPNOutdoors.com

Bassmaster.com

Bassmaster.com page 15 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/14/09

3/14/09

3/14/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

3/14/09

3/14/09

3/14/09

Bassmaster.com

BassZone.com

Flickr.com

3/14/09

3/14/09

3/14/09

Flickr.com

Flickr.com

Flickr.com page 16 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/14/09

3/14/09

3/14/09

Flickr.com

Flickr.com

Flickr.com

3/14/09

3/14/09

3/16/09

Flickr.com

Flickr.com

PrairieStateOutdoors.com

3/17/09

3/17/09

3/17/09

Bassmaster.com

FishingWorld.com

MyOutdoorTV.com page 17 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/17/09

3/18/09

3/18/09

UltimateBass.com

FishingRSSFeeds.com

OutdoorWire.com

3/18/09

3/18/09

3/19/09

UltimateBass.com

WesternBass.com

LuckyCraft.com

3/19/09

3/19/09

3/20/09

LuckyCraft.com

TheDailyCrank.com

BassOutdoorsFirst.com page 18 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/20/09

3/20/09

3/23/09

BassOutdoorsFirst.com

Wired2Fish.com

BassFan.com

3/23/09

3/23/09

3/23/09

Flickr.com

Flickr.com

Flickr.com

3/23/09

3/23/09

3/23/09

Flickr.com

Flickr.com

Flickr.com page 19 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/25/09

3/25/09

3/25/09

BassInsider.com

BassInsider.com

Bassmaster.com

3/25/09

3/25/09

3/25/09

Bassmaster.com

Bassmaster.com

ESPNOutdoors.com

3/26/09

3/26/09

3/26/09

Bassmaster.com

Bassmaster.com

ESPNOutdoors.com page 20 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

3/26/09

3/27/09

3/27/09

ESPNOutdoors.com

HeraldPalladium.com

Wired2Fish.com

4/2/09

4/2/09

4/2/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

4/2/09

4/3/09

4/3/09

LuckyCraft.com

Bassmaster.com

Bassmaster.com page 21 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

4/3/09

4/3/09

4/4/09

TheDailyCrank.com

TheDailyCrank.com

Bassmaster.com

4/4/09

4/4/09

4/4/09

Bassmaster.com

Bassmaster.com

GrandRapidsPress.com

4/6/09

4/9/09

4/12/09

SouthBendTribune.com

FishingWorld.com

KalamazooGazette.com page 22 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

4/16/09

4/18/09

4/18/09

HowCast.com

ESPNOutdoors.com

ESPNOutdoors.com

4/18/09

4/23/09

4/24/09

FishingWorld.com

NetNewsLedger.com

Bassmaster.com

4/24/09

4/24/09

4/25/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 23 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

4/25/09

4/25/09

4/25/09

Bassmaster.com

Bassmaster.com

HuntsvilleTimes.com

4/28/09

4/29/09

4/30/09

Wired2Fish.com

BassZone.com

Bassmaster.com

4/30/09

4/30/09

4/30/09

Bassmaster.com

EllenWarnerBros.com

LuckyCraft.com page 24 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

4/30/09

5/1/09

5/1/09

LuckyCraft.com

Bassmaster.com

Bassmaster.com

5/6/09

5/7/09

5/7/09

Bassmaster.com

Bassmaster.com

Wired2Fish.com

5/8/09

5/8/09

5/8/09

BassFan.com

Bassmaster.com

BassZone.com page 25 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

5/9/09

5/9/09

5/9/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

5/9/09

5/10/09

5/10/09

BassZone.com

BirminghamNews.com

BirminghamNews.com

5/13/09

5/19/09

5/21/09

LuckyCraft.com

Clembone.com

Bassmaster.com page 26 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

5/21/09

5/27/09

5/28/09

Bassmaster.com

BassZone.com

BassResource.com

5/29/09

5/29/09

6/1/09

Bassmaster.com

Bassmaster.com

BassZone.com

6/2/09

6/2/09

6/2/09

Bassmaster.com

Bassmaster.com

FishingWorld.com page 27 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/2/09

6/2/09

6/3/09

KevinVanDam.com

TournamentGuideMag.com

Bassmaster.com

6/3/09

6/3/09

6/3/09

BassZone.com

FishingRSSFeeds.com

FishingWorld.com

6/3/09

6/4/09

6/4/09

TouranmentAngler.com

BassInsider.com

Bassmaster.com page 28 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/4/09

6/4/09

6/4/09

Bassmaster.com

Bassmaster.com

BassZone.com

6/5/09

6/5/09

6/5/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

6/5/09

6/5/09

6/5/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 29 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/5/09

6/5/09

6/5/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

6/5/09

6/5/09

6/5/09

Bassmaster.com

BassZone.com

BassZone.com

6/6/09

6/6/09

6/6/09

BassFan.com

Bassmaster.com

Bassmaster.com page 30 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/6/09

6/6/09

6/7/09

Bassmaster.com

Bassmaster.com

Flickr.com

6/10/09

6/10/09

6/10/09

Bassmaster.com

BassZone.com

LuckyCraft.com

6/11/09

6/11/09

6/11/09

Bassmaster.com

Bassmaster.com

BassZone.com page 31 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/11/09

6/11/09

6/11/09

Clembone.com

TweetPhoto.com

TweetPhoto.com

6/11/09

6/11/09

6/11/09

TweetPhoto.com

TweetPhoto.com

TweetPhoto.com

6/12/09

6/12/09

6/12/09

BassFan.com

Bassmaster.com

BassResource.com page 32 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/12/09

6/12/09

6/12/09

BassZone.com

TheDailyCrank.com

TheDailyCrank.com

6/12/09

6/12/09

6/12/09

TheDailyCrank.com

TheDailyCrank.com

TheDailyCrank.com

6/13/09

6/13/09

6/13/09

BassFan.com

Bassmaster.com

Bassmaster.com page 33 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/13/09

6/13/09

6/13/09

Bassmaster.com

Bassmaster.com

BassOutdoorsFirst.com

6/13/09

6/13/09

6/13/09

BassZone.com

BassZone.com

BassZone.com

6/13/09

6/13/09

6/13/09

BassZone.com

BassZone.com

FishingWorld.com page 34 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/13/09

6/13/09

6/14/09

ProBass.com

Wired2Fish.com

BassFan.com

6/14/09

6/14/09

6/14/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

6/14/09

6/14/09

6/14/09

Bassmaster.com

Bassmaster.com

BassZone.com page 35 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

6/14/09

6/14/09

6/15/09

BassZone.com

GazetteOnline.com

TheDailyCrank.com

6/15/09

6/15/09

6/17/09

TheDailyCrank.com

TheDailyCrank.com

BassZone.com

6/18/09

6/28/09

7/2/09

Bassmaster.com

BassZone.com

BassFan.com page 36 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

7/8/09

7/10/09

7/10/09

ESPNCoversation.com

BassZone.com

BassZone.com

7/10/09

7/15/09

7/15/09

Wired2Fish.com

BassZone.com

FishPAA.com

7/15/09

7/15/09

7/19/09

TournamentAngler.com

WFN.TV

BassZone.com page 37 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

7/19/09

7/19/09

7/20/09

TackleTour.com

TackleTour.com

TackleTour.com

7/21/09

7/21/09

7/21/09

LazerTrokar.com

LazerTrokar.com

LazerTrokar.com

7/22/09

7/27/09

7/27/09

BountyFishing.com

BassEast.com

BassEast.com page 38 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

7/27/09

7/27/09

7/28/09

BassZone.com

Wired2Fish.com

TweetPhoto.com

7/29/09

7/30/09

7/30/09

Examiner.com

BassInsider.com

WVMetroNews.com

7/31/09

7/31/09

8/1/09

Bassmaster.com

WFN.TV

2Handee.com page 39 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/1/09

8/1/09

8/1/09

2Handee.com

EagleClaw.com

ToyotaFishing.com

8/1/09

8/1/09

8/1/09

Vicious-Fishing.com

Vicious-Fishing.com

WarEagleLures.com

8/3/09

8/11/09

8/11/09

TweetPhoto.com

BassFan.com

Bassmaster.com page 40 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 41 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 42 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/11/09

8/11/09

8/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/13/09

8/13/09

8/13/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/13/09

8/13/09

8/14/09

Bassmaster.com

BassZone.com

BassFan.com page 43 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/14/09

8/14/09

8/14/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/14/09

8/14/09

8/14/09

Bassmaster.com

BassZone.com

Twitter.com

8/15/09

8/15/09

8/15/09

BassFan.com

Bassmaster.com

Bassmaster.com page 44 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/15/09

8/15/09

8/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/15/09

8/15/09

8/15/09

Bassmaster.com

BassZone.com

BassZone.com

8/15/09

8/15/09

8/15/09

BassZone.com

BassZone.com

BassZone.com page 45 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/15/09

8/15/09

8/15/09

FishingWorld.com

Post-Standard.com

Post-Standard.com

8/16/09

8/16/09

8/16/09

BassFan.com

BassFan.com

Bassmaster.com

8/16/09

8/16/09

8/16/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 46 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/16/09

8/16/09

8/16/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/16/09

8/16/09

8/16/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

8/16/09

8/16/09

8/16/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 47 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/16/09

8/16/09

8/16/09

Bassmaster.com

BassZone.com

BassZone.com

8/16/09

8/16/09

8/16/09

BassZone.com

FishingWorld.com

FishingWorld.com

8/16/09

8/16/09

8/17/09

GetHookd.com

TheFishingWire.com

BassResource.com page 48 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/17/09

8/17/09

8/17/09

TheFishingWire.com

TournamentAngler.com

TournamentAngler.com

8/17/09

8/18/09

8/18/09

Wired2Fish.com

Bassmaster.com

Bassmaster.com

8/18/09

8/19/09

8/19/09

Facebook.com

Wired2Fish.com

Wired2Fish.com page 49 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/20/09

8/20/09

8/20/09

TCPalm.com

Wired2Fish.com

Wired2Fish.com

8/20/09

8/23/09

8/24/09

Wired2Fish.com

BirminghamNews.com

BassFan.com

8/24/09

8/25/09

8/25/09

Wired2Fish.com

Bassmaster.com

FishingWorld.com page 50 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

8/25/09

8/26/09

8/27/09

TheDailyCrank.com

Bassmaster.com

BassFan.com

8/27/09

8/28/09

8/28/09

TCPalm.com

BassZone.com

HisTackleBox.com

8/30/09

8/31/09

9/2/09

UltimateBass.com

Courier-Journal.com

Facebook.com page 51 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/3/09

9/3/09

9/4/09

BassOutdoorsFirst.com

FishingWorld.com

BassZone.com

9/6/09

9/8/09

9/8/09

BassZone.com

BassInsider.com

Bassmaster.com

9/8/09

9/9/09

9/9/09

WetumpkaHerald.com

BassInsider.com

TheFishingWire.com page 52 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/10/09

9/10/09

9/10/09

Bassmaster.com

Bassmaster.com

ClantonAdvertiser

9/11/09

9/11/09

9/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/11/09

9/11/09

9/11/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 53 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/11/09

9/11/09

9/12/09

Bassmaster.com

BassZone.com

BassFan.com

9/12/09

9/12/09

9/12/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/12/09

9/12/09

9/12/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 54 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/12/09

9/12/09

9/12/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/12/09

9/12/09

9/12/09

Bassmaster.com

BassResource.com

BassZone.com

9/12/09

9/12/09

9/12/09

BassZone.com

BassZone.com

BassZone.com page 55 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/12/09

9/12/09

9/12/09

BassZone.com

BassZone.com

BassZone.com

9/12/09

9/12/09

9/12/09

BassZone.com

BassZone.com

BassZone.com

9/12/09

9/12/09

9/12/09

BassZone.com

BirminghamNews.com

ESPNOutdoorsMedia.com page 56 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/12/09

9/12/09

9/12/09

FishingWorld.com

MontgomeryAdvertiser.com

ProBass.com

9/12/09

9/12/09

9/12/09

TournamentAngler.com

WesternBass.com

WetumpkaHerald.com

9/12/09

9/13/09

9/13/09

Wired2Fish.com

BassFan.com

Bassmaster.com page 57 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/13/09

9/13/09

9/13/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/13/09

9/13/09

9/13/09

Bassmaster.com

BassZone.com

BassZone.com

9/13/09

9/14/09

9/14/09

BassZone.com

BirminghamNews.com

UltimateBass.com page 58 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/15/09

9/15/09

9/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/15/09

9/15/09

9/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/15/09

9/15/09

9/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 59 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/15/09

9/15/09

9/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/15/09

9/15/09

9/15/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/15/09

9/16/09

9/16/09

WetumpkaHerald.com

Bassmaster.com

Bassmaster.com page 60 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/16/09

9/16/09

9/16/09

Bassmaster.com

BassZone.com

PrattvilleProgress.com

9/17/09

9/17/09

9/17/09

724Outdoors.com

Bassmaster.com

Bassmaster.com

9/17/09

9/17/09

9/17/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 61 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/17/09

9/17/09

9/17/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/17/09

9/17/09

9/17/09

Bassmaster.com

Bassmaster.com

Bassmaster.com

9/17/09

9/17/09

9/17/09

Bassmaster.com

Bassmaster.com

BassZone.com page 62 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/17/09

9/17/09

9/17/09

FishingWorld.com

KevinVanDam.com

KevinVanDam.com

9/17/09

9/18/09

9/18/09

WSFA.com

Bassmaster.com

Bassmaster.com

9/18/09

9/18/09

9/18/09

Bassmaster.com

Bassmaster.com

Bassmaster.com page 63 of 64


2009 Cox Report - Gerald Swindle (Internet)

ŠCox Group

9/18/09

9/18/09

9/18/09

Bassmaster.com

Bassmaster.com

BassZone.com

9/18/09

9/18/09

9/18/09

FishingRSSFeeds.com

HattiesburgAmerican.com

TheFishingWire.com

9/18/09

9/22/09

Wired2Fish.com

BBCBoards.com page 64 of 64


2009 Internet Multi-Media Exposure


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/28/08

9/7/08

YouTube.com

BassZone.com

10/2/08

10/16/08

YouTube.com

YouTube.com page 1 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

10/18/08

10/18/08

AnglersTube.com

AnglersTube.com

10/18/08

11/17/08

AnglersTube.com

YouTube.com page 2 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

11/23/08

12/4/08

BassZone.com

WFN.TV

12/5/08

12/22/08

Bassmaster.com

BassZone.com page 3 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

1/3/09

1/3/09

BassMadness.com

BassMadness.com

1/18/09

2/17/09

YouTube.com

ToyotaFishing.com page 4 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

3/15/09

3/27/09

AnglersChannel.com

ToyotaFishing.com

4/2/09

4/15/09

AnglersTube.com

YouTube.com page 5 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

4/15/09

4/15/09

YouTube.com

YouTube.com

4/16/09

4/24/09

Howcast.com

ToyotaFishing.com page 6 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

4/26/09

4/29/09

YouTube.com

YouTube.com

5/7/09

5/7/09

YouTube.com

YouTube.com page 7 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

5/7/09

5/8/09

YouTube.com

YouTube.com

5/11/09

5/11/09

AnglersTube.com

AnglersTube.com page 8 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

6/5/09

6/28/09

ToyotaFishing.com

BassZone.com

7/10/09

7/14/09

YouTube.com

WimberlyDrive.com page 9 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

7/16/09

7/21/09

Howcast.com

LazerTrokar.com

7/22/09

7/24/09

BassEast.com

YouTube.com page 10 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

7/29/09

8/11/09

YouTube.com

DailyCrank.com

8/13/09

8/14/09

IXLTrainingBooks.com

Bassmaster.com page 11 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/14/09

8/14/09

Bassmaster.com

Bassmaster.com

8/15/09

8/15/09

YouTube.com

YouTube.com page 12 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/16/09

8/17/09

Bassmaster.com

Syracuse.com

8/17/09

8/18/09

YouTube.com

Vod Pod.com page 13 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/19/09

8/19/09

YouTube.com

YouTube.com

8/19/09

8/19/09

YouTube.com

YouTube.com page 14 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/19/09

8/19/09

YouTube.com

YouTube.com

8/20/09

8/22/09

YouTube.com

TexasFishingForum.com page 15 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

8/22/09

9/4/09

TexasFishingForum.com

Wired2Fish.com

9/9/09

9/10/09

BassInsider.com

Bassmaster.com page 16 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

9/12/09

9/14/09

YouTube.com

Bassmaster.com

9/18/09

9/18/09

BassInsider.com

BassInsider.com page 17 of 18


2009 Cox Report - Gerald Swindle (Internet Multi-Media)

ŠCox Group

9/19/09

9/22/09

BassInsider.com

HowCast.com

page 18 of 18


2009 Banner Ad Exposure


2009 Cox Report - Gerald Swindle (Internet Banner Ads)

10/13/08 Bassmaster.com

11/5/08 WesternBass.com ŠCox Group

page 1 of 3


2009 Cox Report - Gerald Swindle (Internet Banner Ads)

4/2/09 AnglersTube.com

5/29/09 BassInsider.com ŠCox Group

page 2 of 3


2009 Cox Report - Gerald Swindle (Internet Banner Ads)

8/1/09 OutdoorProShop.com

9/9/09 BassZone.com ŠCox Group

page 3 of 3


2009 Miscellaneous Exposure


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

1/1/09

1/1/09

2009 Quantum Product Guide

2009 Quantum Product Guide

1/1/09

1/1/09

2009 Quantum Product Guide

2009 Spiderwire Performance Fishing Lines page 1 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

1/1/09

1/1/09

Bass Book

Bass Book

1/1/09

1/1/09

Bass Book

Bass Book page 2 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

1/1/09

1/1/09

Bass Pro Shops Master Catalog

Bass Pro Shops Master Catalog

1/1/09

1/1/09

Lucky Craft Lure Products And Development

Quantum Brochure page 3 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

1/1/09

1/1/09

Quantum Brochure

Toyota Trucks Bonus Bucks Mailer

2/1/09

2/1/09

2009 Media Guide

2009 Media Guide page 4 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

2/27/09

2/27/09

Bass Pro

Bass Pro

2/27/09

2/27/09

Bass Pro

Bass Pro page 5 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

ŠCox Group

3/1/09

3/1/09

Bass Pro Shops Bass Book

Bass Pro Shops Bass Book

3/1/09

4/17/09

Cabela's

Sealy Outdoors page 6 of 7


2009 Cox Report - Gerald Swindle (Miscellaneous)

4/17/09

4/17/09

Sealy Outdoors

Sealy Outdoors

9/4/09 Bassmaster Email ŠCox Group

page 7 of 7


2009 Cox Report - Gerald Swindle