YOUR BRAND IS A STORY UNFOLDING ACROSS A WORLD OF MEDIUMS
We believe Branding is so much more than what you see. It’s how you make people feel. From the discovery of the name and establishing marketable strategies to orchestrating a cohesive voice for your audience. Branding is the process in which we help you share your story.
Brand Development 20+ Years
Design on Edge is a dynamic creative agency with two decades of experience operating as a women-owned, family operated establishment. Developed in the wake of the recession to provide marketing and brand design support to struggling small businesses, business improvement districts and nonprofits.
Today the agency continues to focus on the areas growing trends providing award-winning insight and techniques to its clients. Based in Reno, Nevada, our growing creative studio and integrated digital marketing agency specializes in design, brand strategy, advertising, campaign development, marketing consulting, and website design serving organizations nationwide.
PROVEN CHAMPIONS FOR BUSINESS GROWTH
A LETTER FROM OUR TEAM...
Based in the urban center of Northern Nevada, where creativity and resilience collide, our family operated women-owned business stands as a beacon of innovation. Through the ebb and flow of economic climates, global challenges, and natural disasters, we have survived and thrived. Our journey mirrors the industry itself - an integrated world constantly reinventing itself, pushing boundaries, and embracing diversity.
Our team has helped shape the narrative of each clients growth and transformation. We have championed local businesses, nurtured brands, strategically expanded products national reach, and elevated the cultural landscape of communities through thoughtful causes and creations.
With a deep-rooted understanding of advertising history and a pulse on its future potential, we are more than just a marketing and design agency. We are storytellers, visionaries, and partners in progress. We are actively shaping the narrative of organizations evolution by collaborating with key stakeholders, national media teams and industry leaders.
Our mission’s core is a commitment to authenticity, creativity, and community. Whether working with national names, non-profits, healthcare organizations, or local coffee shops, we strive to elevate voices, inspire change, and create lasting impact.
Let’s redefine your organizations narrative together, one project at a time. Because at our core, we believe in the power of creativity to transform, inspire, and elevate. Let’s write the next chapter of your story - together.
BUILDING IDENTITIES
We like to say we build identities through strategic marketing and visual communications. We are collaborative problem solvers who listen to our clients’ challenges and find smart solutions. We’re dedicated to providing exceptional design, web, and marketing services that uniquely build up your business.
Design on Edge is a dynamic creative agency based in Reno, Nevada. We are a full-service creative studio and integrated digital marketing agency specializing in design, brand strategy, advertising, campaigns, public relations, social media and web design.
GOOD DESIGN IS GOOD BUSINESS
TINY BUT MIGHTY
Don’t be fooled! We have BIG successes, big passion and a lot of big ideas. We work together with seamless task systems and excel at efficiency.
We work hard, we play hard and we are dedicated to designing identities. We also care about your success. Our 1:1 personalization is what sets us apart.
FREESTYLE CREATIVE
We’re a bunch of firebrand creatives who carry out effective big branding heists. Over the years, we have received more than 130 awards and notable nominations for business and design, on a local and national level. We operate as a multidisciplinary, diverse team. We are thoughtful and connected to every project we do.
WHY WORK WITH US
We work passionately to give you smart, unexpected, creative solutions that get results. Our team is inclusive, thoughtful, and pours passion into every project. With the combination of experience and education, our team works closely with you on every project, from research to strategy, to delivering creative and compelling work.
OUR SERVICES
Explore our service options and get to know more about what we do. As a team, we strive for the absolute best in cutting-edge creative and brand identity. Our goal is to build better relationships between the business owner and the consumer through strategic marketing and one-of-a-kind corporate branding. We are collaborative problem solvers who listen to our client’s challenges and find smart and creative solutions.
Branding
Our process is rooted in traditional methods but with the integration of creative modern twists. Branding is more than a business card, it’s the strategy and the voice of your company, a voice we want to elevate, design and define. Our multidisciplinary team illustrates, digitizes, and utilizes focuses research to develop authentic solutions that sustain and build emotional investment in the brand.
Media + Public Relations
It’s one thing to create great visuals and it’s another to tell their story. Our team works with you to ensure the community hears your voice.
Graphic Design
We are visual storytellers, a team of creatives who carefully assemble together images, typography, or motion graphics to create visual concepts that communicate ideas that inspire, inform, and captivate. Through the art and dedicated practice of planning and projecting ideas and experiences with visuals, we develop creative designs that effectively fit your brand and audience.
Web Design
Web designer. Is it just us, or does that have a nice ring to it? And it’s not just a catchy title—our team of designers utilize years of experience to craft creative award-winning digital UX/UI experiences that inform, engage and attract your audience. We have a keen eye for aesthetics, an understanding of creative techniques, and concise design skills, along with a strong foundation in the most current site development strategies.
Digital + Social
Creating and nurturing your digital presence is essential to a company’s growth and success. Establishing lead generation through targeted landing pages, and curating the best email campaign or social trend. We are here to help you level up from stellar visuals to compelling captions with interaction!
Advertising + Marketing
Good Advertising gives you that warm fuzzy feeling and while Don Draper may not recognize many of the modern forms of “Mad Men” advertising our team certainly does.
But don’t be fooled by our charming personalities we still have some of that great ol’ fashioned swagger that allows us to also incorporate a traditional approach in order to give our clients powerful, integrated brand exposure.
The reason behind why people choose us is more than just our talent.
As your choice creative agency, we are an extension of your team. From the moment we meet, our team has already began the process of brainstorming solutions and ideas that will work best for your unique project. One size does NOT fit all in our field, which means our rates and strategies vary from project to project. All you need to do is trust the process.
Solution Focused Customized Strategy
We provide solutions, and share successes.
Ensure The Highest ROI
We make you look good and your ROI in the process.
Personify Your Story
We shift products to relationships.
We focus on: Strategy. Customization. Creativity.
Expert Insight
We are multi-disciplinary, so the full team provides expert insight.
We are Invested
We take it personally and work directly with you.
( no third-party creative/AI teams )
NOTABLE PARTNERS
With over two decades of experience working with a broad market of industries, Design on Edge has worked with a variety of notable partners to establish extensive brand development, media support, creative services and more. More than 4500+ clients have
CLIENT TESTIMONIALS
Adam Cates
The Pioneer Center for
the Performing Arts
“A million thanks to you and your team for this impressive pitch deck. Your teams work again proves to be exemplary – what a wealth of meaningful ideas to choose from.”
Scott Dunseath
Home Means Nevada Co.
“The team goes above and beyond on every project, we are forever grateful for their creativity and determination”
Oliver X
Artown
“The design aesthetics, astounding quality, skill, unique delivery systems, and remarkable breadth and scope of services that Design on the Edge provides its clients is the highest standard of excellence in the industry.”
Chuck Shapiro
Owner Wild River Grille
“Design on Edge is more than our agency, they are our family - helping to grow and expand our business since 2009”
Evelyn Klatt
Reno Phil
“Design on Edge is AMAZING! Hands down the most creative agency in Reno. They are innovative, creative, and kind people - what more could you ask for!?”
Kaya Stanley
TEDXReno
“We use Design on Edge for all of our businesses and boards. The team is responsive, timely, professional, and knowledgeable about what will work for our marketing needs. Not only that, Courtney and her team think outside the box and deliver way more than we expect 100% of the time.”
Voted “Best Agency of the Year” for the Western Region - 2025 - American Advertising Federation
Donna Walden
GreenUP
Nevada Green Dining
Nevada Green Business Network
949.306.3465 | donna.walden@mac.com
Britton Griffith
President, Riverwalk District VP Reno Engineering
Riverwalk Green Dining District
775.813.1822 | britton.rec@gmail.com
Adam Cates
The Pioneer Center for the Performing Arts
Community Outreach Director / Marketing
775.636.7153 | Adam@pioneercenter.com
Kristen Saibini
Downtown Reno Partnership Business Improvement District
Courtney Meredith consistently displays exceptional integrity and character, earning widespread recognition throughout the industry for her transparent leadership and profound commitment to others. With over 33 years in the creative field, she has built a reputation grounded in honesty, ethical practices, and delivering high-quality work that meets and exceeds client expectations. Her deep investment in her team’s growth and the well-being of the community reflects a leadership style rooted in compassion, fairness, and a genuine desire to elevate those around her. As a noted creative director and published author, Courtney combines decades of award-winning design and marketing expertise with a passion for authentic storytelling and community revitalization.
Leading with passion, purpose and drive.
As a noted creative director and published author, Courtney combines decades of award-winning design and marketing expertise with a passion for authentic storytelling and community revitalization. She has supported more than 4,500 clients in building resonant logos, brands, and campaigns, consistently applying a strong moral compass to every project. Courtney’s role extends beyond client work—she partners closely with city municipalities, contributing to advocacy campaigns and public initiatives. Her agency, Design on Edge, has been recognized as one of the top agencies in the Western Region, a testament to her visionary leadership.
Courtney’s influence extends to judging prestigious competitions such as the NFL’s National Student Advertising Competition (NSAC). She holds leadership and advisory roles on multiple regional boards and committees, including the Downtown Reno Business Improvement District, TEDxReno, the Nevada Society of Scottish Clans, the Riverwalk Merchants Association, Main Street USA (Reno Riverwalk), the Cordillera International Film Festival, along with business, young advetising and marketing advisory committees. Through these positions, she champions initiatives that boost regional visibility, economic vitality, sustainable marketing advertising initiatives, and professional growth.
Her extensive portfolio showcases a remarkable talent for transforming visual concepts into powerful campaigns for a wide range of clients—from nationally recognized medical expert Dr. Bayo, TEDx, and Disney Theatrical’s The Lion King Broadway tour, to Stellar Snacks, Travel Nevada, the City of Reno, Prime Healthcare, Hot Topic, and grassroots movements alongside city transformation projects. The diversity and impact of her work are truly exceptional.
Courtney and her studio have been featured in prestigious outlets such as GD USA, the Library of Congress, Reuters, Travel & Leisure, and Regional Business Journals. She has received numerous honors, including an official day named in her honor by the City of Reno under Mayor Hillary Schieve, congressional recognition as an emerging business creative by the Nevada Center of Technology, and accolades for her agency’s contributions to economic development in Western Nevada. Selected as one of the top creative studios in the Western region, she has also been nominated for top marketer, advertising professional of the year, and collegiate alumnus of the year.
From directing film editing and crafting award-winning copy to web development, strategic branding, and event design
Beyond her professional endeavors, Courtney balances her demanding career with family life as a Devoted mother to a child with a hearing disability, and caregiver to two dogs (including a recent foster). Her ability to balance diverse responsibilities while uplifting the regional creative community truly distinguishes her as a transformative industry leader.
Courtney fosters real operational efficiencies within her agency, ensuring it remains a creative-led company positioning Design on the Edge as the market’s top creative studio throughout the Western Region’s creative community.
“2022 Marketer of the Year” - American Marketing Association
CHRIS MEREDITH chris@designonedge.com
DIGITAL LEAD / OWNER / WEB DESIGNER
Co-Founder and multidisciplinary Digital Creative Director since 2006. Chris Meredith has received numerous awards in marketing, design, and advertising. Recognized as the Truckee Meadows Community College Alumnus of the year, and received governor recognition, and a recipient of the NCET rising stars. He has a knack for website strategy and applies his design thinking to align users/customers with business goals. His experience in various business sectors always brings a fresh perspective to the table. When he’s not busy sketching designs for his next skateboard concept, you can find him on the slopes enjoying that fresh Sierra Nevada snow with his family or preparing for the next zombie apocalypse.
OUR EXPERT TEAM
ROWENA PIÑERO
LEAD CREATIVE
ILLUSTRATION/ HAND LETTERING
rowena@designonedge.com
ERICHA EBERHART LEAD CREATIVE ILLUSTRATION
ericha@designonedge.com
MICHALA MATOVINA CREATIVE PHOTOGRAPHY michala@designonedge.com
SARAH BARRON CREATIVE
SOCIAL MEDIA MANAGER sarah@designonedge.com
MAGGIE TREDWELL MARKETING PUBLIC RELATIONS maggie@designonedge.com
DIGITAL INTEGRATION
Digital marketing, social media, and website content play a pivitol role in branding projects.
Enhancing Branding Projects with Digital Marketing Strategies:
In branding initiatives, the integration of digital marketing, social media, and compelling website content is paramount. These elements serve as fundamental tools in consistently conveying a company’s identity, values, and message to a wide audience across diverse online platforms. This approach facilitates the establishment of brand awareness, engagement, and ultimately fosters customer loyalty by effectively showcasing the brand’s unique persona through tailored content and meaningful interactions with potential customers.
Key Components of the Strategy Include:
• Utilizing Email Marketing templates for automated bounceback communications.
• Creating Landing pages to collect data for retargeting purposes.
• Implementing Digital Toolkits to amplify the brand presence and drive engagement.
• Crafting customizable digital assets to deliver personalized experiences.
• Curating authentic content that resonates with the target audience.
• Collaborating with media partners, influencers, and community voices to extend the brand’s reach.
• Ensuring clear and consistent communication of offerings, excitement, and updates.
• Providing Social Media templates and guidelines for consistent branding across platforms.
METRICS FOR SUCCESS
The recipe for developing a successful brand involves gaining a profound understanding of the organizations identity, values, and the aspirations of its members. A thriving brand should capture the organizations unique character, set it apart from others, and resonate with its target audience.
While stakeholders and the sales department might prioritize immediate revenue changes, a rebranding initiative can yield various long-term advantages for the company, including enhanced performance and customer perception, fostering overall positive sentiment and loyalty.
Measuring Key Performance Indicators for Brand Launch
Sales and Revenue Impact Analysis
Compare sales data and revenue streams before and after the rebrand to assess the direct impact on financial performance.
Brand Recognition and Recall Metrics
Conduct brand recognition and recall studies to evaluate consumer retention of the new brand identity and its effectiveness in staying top-of-mind.
Evaluation of Future Brand Strategy
Assess the rebrand influence on the long-term brand strategy, ensuring alignment with company objectives and prevailing market trends.
Digital KPI Metrics
Visitor-to-Lead Ratio
Track the number of website visitors needed to reach lead generation targets.
Landing Page Conversion Rate
Monitor the popularity of services or products among website visitors or social media followers through conversion rates.
Bounce Rate
Identify potential issues by analyzing the bounce rate to improve website content and user experience.
Scroll Depth
Determine the depth of engagement by measuring how far users scroll through content, indicating the effectiveness of content delivery.
Click-Through Rate
Measure the success of internal and social media links, analyzing high-performing posts for replication.
Relevance Score
Monitor the relevance of ads and reach on platforms such as Facebook, LinkedIn or Instagram and make adjustments as needed to optimize effectiveness.
RELEVANT EXPERIENCE
Born and thriving through tough times:
Our family-founded, women-owned business has weathered economic storms and helped organizations navigate significant challenges, from construction barriers to global pandemics.
Design department allies:
Holding a crucial position as backup creative support for the in-house design departments, peer agencies, and national marketing and design departments, we gain an edge in understanding ADA protocols, requirements, and core timelines.
Key players in redevelopment:
We understand the DNA of successful sustainable initiatives. From assisting in the launch of beloved state brands and legacy events to developing PR and media collateral for educational institutions, government agencies, and sustainable projects, our expertise spans a wide range of sectors. We specialize in building engaging campaigns and integrating low-impact printing and marketing solutions tailored to our clients’ needs. At the core of our approach is a commitment to long-term, sustainable brand building that delivers lasting impact.
Crafting cohesive brands and vibrant communities:
As one of the creative forces behind dozens of beloved brands in Northern Nevada and California, we have spearheaded marketing initiatives, launched eco-friendly events, developed membership programs, and driven strategic brand growth for nonprofits. Supporting businesses of all sizes—from B2C to B2B—we’ve shaped dynamic identities over the past two decades by designing and developing vital assets that bring new companies and brands to life.
Collaborators and community advocates:
We bring diverse stakeholders together by collaborating closely with a wide range of specialists, sustainable partners, printers, journalists, district and citywide activists, city staff, economic development teams, tourism directors, colleges, hospitals, and environmentally friendly businesses. Proudly serving as a representative for Mainstreet USA, Downtown Vibrancy Committees, and as consultants to visual creative for destinations, we engage with central districts and emerging attractions, representing business improvement, young professional organizations, arts, culture, and urban development.
Masterminds of brand reinvention:
Currently, our agency serves as the agency of record and provides marketing support for reimagining many national and statewide brands, helping to shape their ongoing campaigns and visual messaging.
Champions of green dining, events, culture, and community causes: We enrich the community fabric by supporting leading organizations and collaborating closely with city districts, nonprofits, universities, central shopping and experience districts, entertainment partners, and affordable, greenfriendly housing development agencies.
Mentors and supporters of future leaders: Nurturing partnerships with university and community colleges, fostering new nonprofits, and celebrating the industry’s progress and growth and finding collaborative opportunities through mentorship or pathways to the next generation helps to increase brand emotion and loyalty.
Brand Builds + Creative Campaign Projects
• Disney Theatrical - PR and Event Development, Creative support
• City of Reno - Internal Document Development and Ongoing design Support
• Reno Sparks Convention Bureau - Discovery Pass Implementation and Design
• Nevada Green Business Network - Brand Development
• Green Dining Nevada - Brand Development and Implementation
• Riverwalk District - Branding, Marketing, 20+ years of Implementation
• Downtown Reno Partnership (BID) - Brand Development and Management
• Great Basin Highland Games - Brand development and design
• Wells Avenue - Brand Development
• Washoe Valley Alliance - Brand Refresh and Management
• Pioneer Center for the Performing ArtsBrand Refresh and Management
• Saint Mary’s Hospital - Campaign Development and Implementation
• TEDxReno - Brand Relaunch and development
• California Restaurant Mutual benefit Corporation
• Shasta Medical Hospital - Campaign Design and Development
• MidTown Reno - Street Signage
• Nevada Diabetes Association - Brand Development and Implementation
• Purgo Scientific - Brand Development and Implementation
• Nevada Hopes Foundation “Tiny Homes”Branding and Capital Campaign
• Keystone CPAS- National Branding and Implementation
• RSCVA - Blue Jeans Jam Campaign
• National Association of Automobile Museums
• Nevada Diabetes Assoc. - Brand Development and Implementation
EARNED MEDIA
Strategic communications is the art of making news and receiving exposure from influencers, community leaders, and notable media outlets for your brand.
Featured Press & Media
Our expert team will guide you by developing a thoughtful messaging strategy, grassroots mobilization, reputation management, social engagement & more.
We are bold, experienced, and creative thinkers who push boundaries to inspire progressive change, from national campaigns to city-wide initiatives. We provide creative guidance and partnership instrumental in your brand launch. We’ve shaped mayoral campaigns, announced breaking news, and built coalitions. We’ve successfully launched community initiatives in moments of crisis that have changed the way people respond to an organization. We shape perception, provide a voice and tell the stories the world wants to read, hear, and watch.
Our clients have been featured in their own communities and national media outlets, including those listed here:
SOCIAL MEDIA
Choosing Design on Edge for your social media management means simplifying your entire social strategy through a centralized, user-friendly platform designed to save you time and boost your brand’s consistency across all channels.
Key Benefits of Hiring Design on Edge:
Streamlined Content Management:
We can easily handle multiple social account channels with our intuitive visual content calendar, drag-anddrop functionality, and bulk post reviews—all from one place.
Enhanced Collaboration:
We can seamlessly connect teams, management, and stakeholders through approval workflows, real-time notifications, and customizable role assignments to keep everyone aligned.
Creative Content & Inspiration:
We generate content ideas inspired by trending RSS feeds and hashtag suggestions, collaborating with you to build a rich media library featuring royalty-free assets alongside custom authentic images and videos. By crafting a visually striking aesthetic and optimizing posting schedules, we elevate your existing efforts with targeted micro-campaigns and impactful visuals tailored specifically to your audience.
Post Optimization:
We will tailor every post with platform-specific previews, optimization tips, alt text, and tagging to maximize reach and engagement on each channel.
Unified Community Engagement:
We can support the management of all comments, DMs, and mentions in a single inbox, ensuring timely and organized responses that build meaningful conversations.
Robust Analytics & Reporting:
Gain deep insights into performance metrics such as reach and engagement through customizable, exportable, and automated reports for smarter decision-making.
Significant Time Savings:
Automate routine tasks like scheduling and reporting, allowing our team to focus on strategy and creativity rather than follow-up.
With Design on Edge, social media management becomes simpler, smarter, and more effective—letting your brand shine consistently across platforms while freeing your team to do what they do best.
PRODUCT PHOTOGRAPHY
LIFESTYLE PHOTOGRAPHY
WAYFINDING SIGNAGE + MURAL DESIGN
ILLUSTRATION + HAND LETTERING
PACKAGING DESIGN
UX WEBSITE DESIGN
Tavern
shimssurplus.com
Design On Edge is bursting with creativity. Their team executes beautiful and professional content to take any business to the next level. I had the privilege of working with them on many projects for the “Your Health Our Calling” campaign for Saint Mary’s Health Network. They knocked it out of the park. I cannot recommend the Design on Edge team enough.
-Elizabeth Grimm Saint Mary’s Health
DOWNTOWN RENO PARTNERSHIP (BID)
CORPORATE BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL / REPORTS
RENO RIVERWALK DISTRICT
CORPORATE BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL / REPORTS
WELLS AVENUE DISTRICT
CORPORATE BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL
CALI MOJO WINE REFRESHER
CORPORATE BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL / PR
ABOUT TOWN DEB
INFLUENCER BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL / WINE LABEL
CORPORATE BRAND LAUNCH / WEB / STRATEGY / COLLATERAL / DIGITAL
STATEMENT OF QUALIFICATIONS
With over two decades of experience in serving diverse industries, Design on Edge has established a proven track record in brand development, media support, and creative services. Our portfolio boasts over 130 awards for brand development, and we have achieved scalable results for numerous businesses with which we have partnered.
With extensive experience serving over 4,500 clients, our expertise spans branding and web design across a diverse range of sectors. We have proudly partnered with City Governments, national brands like Disney Theatrical, performance arts organizations, small businesses and startups, educational institutions, hospitals, affordable housing initiatives, and tourism bureaus. Our role in curating the district support for BIDS, and Mainstreet USA partners, along with managing numerous iconic and respected state brands, highlights our dedication to fostering sustainable and innovative businesses.
At Design on Edge, we have a strong track record of working with nonprofits and government entities and fulfilling the scope of work outlined in the project request. Our multidisciplinary approach combines strategic design with a long-term growth perspective, building scalable and effective solutions for our clients.
We prioritize close collaboration with our clients to develop scalable and effective strategies. Our team, comprising highly educated and certified staff, possesses extensive knowledge and decades of experience in strategic communication, design, brand development, logo curation, illustration, leadership, web development, publicity, marketing, digital media, and advertising. We are confident that our expertise and dedication to fostering strong, scalable branding makes us the ideal partner for this project.
