Courtney Bourn
WORK EXPERIENCE
Freelance Feb. 2025 - Present
Writer and Social Media Contributor Los Angeles, CA
■ Author non-fiction and cultural journalism for multimedia publications Chapstick Magazine and Dreamworldgirl Zine.
■ Enhance social media strategy and digital community projects using targeted copywriting and participation initiatives
■ Capture behind-the-scenes photo and video content at events, photoshoots, and editorial productions
■ Strengthen marketing initiatives through email campaigns, outreach strategy, and distributing promotional materials
■ Develop digital design efforts by creating interactive editorial elements and visual assets.
A Leading Role
Feb. 2024 - Jan. 2025
Social Media and Digital Marketing Associate Pasadena, CA
■ Spearheaded social media strategy on TikTok, Instagram, and YouTube, driving 56% follower growth and online presence.
■ Produced video content and graphics in Canva, optimizing for platforms and upholding brand consistency.
■ Leveraged viral trends and platform updates, achieving an average engagement rate of 7.4%.
■ Forged partnerships with influencers and large brands like Teletubbies, expanding exposure and attracting new audiences
■ Collaborated on event campaigns and outreach, aligning social media initiatives to amplify visibility and drive interaction
■ Drove KPI and performance metric analysis to optimize strategies, surpassing growth targets and elevating clicks by 76%.
Planned Parenthood Advocates of Oregon
Sep. 2019 - Jun. 2022
Co-Administrator, Lane County Leadership and Advocacy Team | April 2021- June 2022 Eugene, OR
■ Planned Parenthood Advocates of Oregon is a nonprofit advocating for reproductive rights and healthcare access for all.
■ Cultivated a team of 20+ to advance social justice, orchestrating campaigns and a $311 fundraiser to achieve goals.
■ Managed communication channels to enhance collaboration and build strong relationships with key partners.
Political Organizing Fellow | September 2019 - December 2019 Eugene, OR
■ Formulated and executed strategies to achieve critical goals and raise over $500 through phone-banking and outreach.
■ Gathered community stories and feedback to amplify advocacy efforts and enhance campaign messaging.
EDUCATION
University of California, Los Angeles Sep. 2022 – Jun. 2023
Master of Social Science Los Angeles, CA
■ GPA: 4.0/4.0
University of Oregon Sep. 2018 – Jun. 2022
Bachelor of Arts, Sociology and Political Science Eugene, OR
■ GPA: 3.87/4.0; Cum Laude; Phi Beta Kappa; Sociology Honors; Dean's List; GEO Study Abroad; Minors in Nonprofit Administration and Women's, Gender, and Sexuality Studies
SKILLS & INTERESTS
■ Skills: Social Media Management; Content Creation; Copywriting; Influencer Outreach; Audience Targeting; Creative Direction; Project Management; Analytics & Performance Tracking; Automation & Scheduling; Paid Campaigns
■ Technologies: Meta Insights; TikTok Business Center; Planoly; Canva; Adobe Express; CapCut; Facebook Ads; Instagram Ads; Microsoft 365; Google Workspace; Google Analytics; Squarespace
■ Interests: Thrifting; Vegan Cooking; Food Blogging; Arthouse Cinema; Moodboarding; Pop Culture; Collaging