Small business saturday 2016

S I H T L A !

C N O O L S P A O E SH DAY S I L HO

Y A D R U T A S S S 6 E 1 0 N e 2 l I , c i 6 S 2 n o r U e r b B h m e C v L o e N L h A T M S O

PP U S A

TT N E M LE

NOVEMBER 23, 2016 www.thechronicleonline.com

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 2

Catch the Holiday Spirit - Keep It Local campaign Keep it Local Columbia County is launching the first coordinated county-wide holiday marketing campaign called “Catch the Holiday Spirit” on November 19. The campaign will run Nov. 19 through Dec. 28. The goals are to connect the communities of Columbia County and keep local dollars local in order to strengthen our local economy.

The grassroots campaign volunteers have been talking with local folks who say they want to shop right here in our Columbia County communities and support businesses in the place where we live.

The campaign will promote just that, shopping locally for the upcoming Holiday Season.

Why a grassroots campaign? Why is it so impor-

tant to shop locally? AMIBA (American Independent Business Alliance), reports that in a survey of over 3,000 independent business owners in 2015, published by the Institute for Local Self-Reliance, there was a powerful correlation between sustained “buy independent/ buy local” campaigns and success of local businesses.

Independent businesses in communities with grassroots business alliances consistently promoting the benefits of buying locally reported an average revenue increase of 9.3% compared to 4.9% growth among independents in communities without such alliances.

The short and sweet is that grassroots shop local campaigns work.

Here’s how everyone can

“Catch the Holiday Spirit” across Columbia County: Shoppers: Word of mouth: It works!

Tell your neighbor. Talk up your community.

Get social: Follow our @ KeepitlocalColumbiaCounty FB page. Share and comment. Post on your personal page showing where you shop and why you love local!

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Get active: Participate in the Catch the Spirit Campaign by shopping locally across the county Nov. 19 - Dec. 28. Find participating businesses at www.keepitlocalcc.com. Fill up your “Spirit” Card, and return it to be entered in the prize drawing (3 prizes worth $50 each will be awarded in each community, and one for the county overall)! Attend the open houses on Nov. 19, participate in Small Business Saturday on Nov. 26.

Business Owners: Join the Catch the Holiday Spirit campaign Nov. 19 through Dec. 28: Customers use Spirit Cards when shopping at participating stores.

For each $10 they spend or per transaction at a financial institution, a box is checked.

A Spirit Card will have 20

boxes valued at $200 spent locally, and a full card can be entered to win the prize drawings. Business owners must purchase an advertising package to participate in the Spirit Campaign. Go to www.keepitlocalcc.com/Campaigns to view more about each area.

Host an Open House on Nov 19. This is free to participate. Simply submit your flyer and your events for free on the online Business Directory www.keepitlcoalcc. com, and the campaign will promote your event.

Engage in Small Business Saturday on Nov. 26. You can order swag (shop small bags, get banners, balloons and more) at Free Marketing Materials for Small Business Saturday Shop Small.

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 3

Small business Saturday returns to St. Helens

nt Are you ready to promote small n businesses in St. Helens? But e let’s take a selfie first. rs Small business Saturday is just s- around the corner and St. Helens e in Economic Development Corporao tion (SHEDCO) is preparing for am- its annual celebration of the local t business community. The public is invited to join in on a day of festivities.

“SHEDCO uses this holiday to t put the spotlight on some of the s for wonderful local offerings that our ss community has,” SHEDCO Vice lcc. Chair Amanda Normine said. ill “The past few years, that day has been used to kick off our elf on ess the shelf program, which has this year been replaced with a shop all local passport done in collaborans tion with Shop Local Columbia ing County, and it has included ess giveaways and a party at the chamber.”

Normine said SHEDCO is part

of the national Main Street program, and its focus will be the Main Street corridor from the highway down to Old Town. “All through the day we plan on running various events that focus on that area,” she said. “There will be online photo contests, shopping incentives, a party at the chamber (hosted by the art guild), our dog auction will be kicked off, and my personal favorite – a local product testing.”

With a goal of carrying the Halloweentown momentum and community spirit forward, local product testing was a new addition that Normine said she hopes will bring the same kind of excitement to town on Small Business Saturday.

The local product tasting will include food and drinks from various caterers, restaurants, distilleries and breweries around the area. A few Willamette Val-

ley wineries have also donated products that will be available for sampling alongside the other local offerings. Normine said the event would likely consist of around 10 stops, with each stop offering a food and a drink item.

The tasting will be $15 a ticket or $25 for a couple and you must be 21 years of age or older. It starts at the Chamber of Commerce and will run all along the Main Street corridor, being held in restaurants, shops, etc.

“We are working with the schools to open up an elementary school to offer daycare for the event – but that isn’t solidified as we are waiting to firm up insurance and partnership with a daycare on that,” Normine said.

“I think it will be a good way to get some people into doors they haven’t been in before, she

Continued on PAGE A4

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CODY MANN/The Chronicle

Cody Mann, a reporter for The Chronicle, takes a selfie with the SHEDCO #shopsmall heart.

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

SMALL BUSINESS From PAGE 3 said. “It will also be a great start to a blueprint to do this again in the spring with some extra additions.”

Here are some of the opportunities for local businesses: Facebook/Instagram Photo Contest: To participate, businesses are given a heart with the hashtag #shopsmall on it. Display the heart in your place of business in a location where people can take selfies with it. SHEDCO requests that participating businesses donate a small prize or gift certificate. Those prizes will be given out through the

holiday shopping season and will promote “local business love.”

Marketing Material Distribution: SHEDCO will hand out goody bags to people on Small Business Saturday and will include information about your business. If you print 200 copies of a flier/ coupons/anything you want to get into your customers’ hands, SHEDCO will include it in the goody bags. Deadline for materials is Nov. 20.

Locally made product sampling: That’s right – SHEDCO is bringing some local eats and treats right to Main Street. This, of course, will include offerings from some our local distilleries and breweries. If you want

The Chronicle • NOVEMBER 26, 2016 • PAGE 4

to donate items to get your local products out there, let SHEDCO know. And it’s not just food and beverages, folks.

Small Business Shopping Card: This is a one-day only event where your business can be listed SHEDCO’s Main Street Places to Shop. People who visit your store on Small Business Saturday get a sticker – two stickers if they spend more that $10. SHEDCO provides the stickers and prints/ distributes several hundred scorecards. For your contribution, SHEDCO asks for a small gift certificate or product donation to use as a prize.

Aside from the above, SHEDCO is also working on partnering with schools and local youth-targeted

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businesses. With that addition, it is SHEDCO’s hope to increase traffic and improve the dollar-to-visitor ration.

SHEDCO welcomes input and suggestions for local

business owners. Business Development Chair Amanda Normine can be reached at Amanda@normine-lombard. com or 503-397-7196.

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 5

Shop with a Cop looking for nominations Columbia City Police Chief Mike McGothlin is looking for needy children or families who would like to go Christmas shopping. McGothlin heads up Shop with a Cop, a holiday program to help needy families in Columbia City.

Each year a Columbia City family is selected from nominations to go shopping Additionally, McGothlin said, the program helps 15 to 20 children from throughout the St. Helens School District, providing toys and goods and a holiday shopping experience to kids that might not otherwise get an opportunity. Since the pro-

gram’s inception in 2009, McGothlin estimates officers have assisted150 families.

On shopping day, they meet at WalMart. After a brief orientation, officers are paired with a family. They shop for needed items, not just a Christmas wish list.

One year, McGothlin said, they were able to buy bunk beds for a family who slept on the floor.

“It’s kind of a grass-roots community effort,” he said.

Jessica McGothlin, Mike’s wife, leads the fundraising efforts, writing grants and soliciting donations from businesses.

“Wal-Mart has been a fan-

tastic supporter throughout,” McGothlin said. Local citizens also donate goods and toys to the effort. “It gives us a chance to reach out to the community,” McGothlin said.

The program has grown to include officers from Scappoose and St. Helens police, Oregon State Police and even the railroad police, he said.

Families are chosen from nominations and must be residents of Columbia City.

Individual children are also eligible and are selected by schools. Nomination forms are available at the city hall in Columbia City and must be turned in by Nov. 28.

COURTESY PHOTO

15 5 40 50

SUPPORT YOUR LOCAL BUSINESSES THIS HOLIDAY SEASON!

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 6

Windermere annual Share the Warmth drive

Agents in Clatskanie, Scappoose and St. Helens, partner with local agencies to help community members in need

The Share the Warmth coat and blanket drive, a long-standing tradition for Windermere offices throughout Oregon and Southwest Washington, picked up again on Oct. 31 with three in Columbia County serving as donation drop-off sites.

Community members were invited to take part and help their neighbors in need this winter by donating coats and blankets to Windermere offices in Clatskanie, Scappoose and St. Helens until Nov. 11. Donated items will be distributed to those in need by Community Action Team.

In addition to hosting the annual “Share the Warmth” donation drive, the company’s agents participate in annual community service

projects and donate a portion of every commission to the Windermere Foundation, a non-profit organization that helps homeless and low-income families in the communities served by Windermere.

Windermere’s principal broker and owner, George Hafeman, Jr., said he works to ensure the donated items go to those truly in need of them by collaborating with community leaders who work with people and families lacking the basic essentials to stay warm this winter.

Even when the county had not seeing the best of economic times, Hafeman said he still had high hopes for the drive and for the community to seek ownership by getting involved.

COURTESY PHOTO

Help to support the Columbia County Habitat for Humanity

Shop Local and Build Local!

Making furniture changes for the holidays?

Donate your replacements to help build a Habitat house.

Your donations are tax-deductible. Year-end cash donations are always welcome.

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 7

Tips for Sh o ppi n g L o c a l you want to see your town’s economy survive and prosper, the best thing you can do is go the extra mile – or more accurately, stay close to home – to shop there.

Here are some practical ways to do this on both sides of the fence.

Learn about Local Businesses: To learn more about local businesses in your area, set aside a day to explore your town and see what it has to offer. Part of the benefit of shopping local comes from being able to run errands on foot, leave your car at home and focus on the area within walking distance.

One way local businesses can get some real buzz going is to buy locally themselves and feature how they buy local in their marketing.

Several restaurants do a great job of this, with menus describing the locally raised beef and produce they are using in their dishes, down to what farm it is from. It also lets small businesses support each other directly and can help build new relationships.

Go Local for Services: Goods are often cheaper at big-box stores that sell cheap, mass-produced wares. However, services are often just as cheap (or even cheaper) when you buy them locally. For example, my local auto mechanic typically charges lower prices (and does better work) than the dealership. Likewise, taking a pair of worn-out shoes to my local

shoe-repair shop for resoling is cheaper than buying a new pair.

Shop Local for the Holidays and beyond: Once you’ve identified local businesses in your area, the next step is to make shopping at them part of your usual routine. Shopping local is a great choice for holiday gifts, because a present feels more special when it comes from your own hometown. Each year, American Express sponsors an event called “Small Business Saturday” on the Saturday after Thanksgiving, encouraging people to start their holiday shopping at local businesses. Many indepen-

dent businesses offer special sales on this day. This can be a welcome alternative to fighting the increasing crowds at major retailers “Black Friday” sales. When you invest money in your local economy, you’re not just helping local business owners – you’re also helping yourself. You’re making your town a better place to live in, with a rich character, a thriving economy, and a tightly-knit community. And the more local businesses prosper, the more new ones will open – making it even easier to continue shopping locally in the future.

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The old saying goes there are two sides to every coin.

There are also two sides to any transaction-business and consumer. You’ve probably heard the phrase “buy local” countless times, and may have even seen the slogan in store windows, but have you ever wondered how to do it?

On the other side, have you been trying to keep shoppers loyal to your small business, or trying to get them in the door and out of chain stores? In a 2012 survey by the American Planning Association, when people were asked what made an ideal community, the top answer was having locally owned businesses nearby. Unfortunately, it is tough these days for local businesses to stay open. If

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 8

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S U B S C R I YOUR BEST B LOCAL NEWS E SOURCE! LOCAL NEWS!

From St. Helens: Follow Pittsburg Rd. to Yankton School, stay on Pittsburg Rd., follow signs 7 miles to Trenholm Valley, Rt. on S. Canaan, 200 yards on left.

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 9

Spirit of Halloweentown: 2016 Scarecrow contest winners Congratulations to the winners of the 2016 Spirit of Halloweentown Scarecrow Contest! Winners were presented with trophies at the St. Helens City Council Nov. 16 meeting.

First place went to Barlow Bikes

and Boards. First runner up was the St. Helens Police Department.

Second runner up (not pictured) was Drake’s Towing and Recovery.

We look forward to seeing the creative entries in 2017!

COURTESY PHOTO

City Councilor Susan Conn presented the first runner up trophy to St. Helens Police Chief Terry Moss.

COURTESY PHOTO

City Councilor Susan Conn presented the wnning trophy to with Clyde M. Barlow, Shirley Barlow, Paul Barlow, Jordan Barlow, Samantha Mathews, Kevin Beavers, Jessie Ray Garcia and John Kraemer.

enjoy your holiday salad..........

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 10

Fall Leaves Make Great Art Kid’s Craft Day at the Columbia City Community Library continues to grow in popularity. And, as always, the kids found more ways to make their crafts than we organizers even considered. We thought book marks, and they cre-

ated Thanksgiving cards for their parents, wall and window hangings, as well. Our next Kid’s Craft Day will be December 10th from 11am to 2pm. As always, it will be a free event. You supply the kids and we’ll bring everything else.

CROSSWORD ANSWERS

COURTESY PHOTO From left to right: Savanah Rose LaRue; Jordyn Gillespie; Shawna Culver

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SMALL BUSINESS SATURDAY • A SUPPLEMENT OF

The Chronicle • NOVEMBER 26, 2016 • PAGE 11

Please donate PBJ If you’d like to fight hunger in Columbia County this holiday season, donating food is a great place to start. One of the biggest bangs for the nutrition buck, so to speak, is that childhood favorite, peanut butter and jelly.

So Kiwanis and Toy N Joy have teamed up to add PBJ to holiday food baskets. Each year the two organizations prepare holiday food and gift baskets for needy families in the area. They hope to collect donations of PBJ for this year’s baskets.

If you’d like to donate a jar of your favorite peanut butter or jelly, drop it off at one of the collection centers by December 1.

Collection boxes are located at Chubb’s Chevron, St. Helens Auto Center, St. Helens City Hall, The Chronicle office or the Columbia County Courthouse.

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tab Black Friday 16:Layout 1SMALL 11/14/16BUSINESS 2:23 PM Page 1 SATURDAY

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The Chronicle • NOVEMBER 26, 2016 • PAGE 12

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