For Great British Brands 2021, we’re asking the question, ‘What’s Next’? After all the challenges of 2020, we decided to look ahead and ask some well-known names, from cover star Arizona Muse and Asma Khan to Neil Mendoza and Karan Bilimoria, to write about their hopes and dreams for a future than includes sustainable fashion, workplace diversity and using technology for the greater good, among other things. We also asked our brands what their plans are for this year and beyond, with some truly innovative and exciting answers. Finally, we’re thrilled to launch the first ever Great British Brands Awards, with categories including sustainability, community and collaboration. The winners were carefully considered by our brilliant judging panel, and are outstanding in their fields. All in all, what better way to mark the changing tide, and invite in a better 2021?
