Holiday 2022 PPM Scoreboard

The Holiday 2022 PPM Book (12/8/22-1/4/23) saw Country take its annual hit from Christmas music on competing AC stations. Overall shares for the format slid from 332.0 to 308.3, a 7.1% month-to-month decline. The year-to-year picture was rosier, with Country up 9.6% from last year’s Holiday book; in fact, this was the best Holiday month for Country shares since 2018. WCOL/Columbus had the largest share for the month, and was also the only Country station to lead its market this month.

Less encouraging is the cume picture, total for the format was 20,880,600, off 8.2% from December. This was the third-lowest cume month ever, behind only last year’s Holiday book and the lockdown book of April 2020, as 16 stations recorded their lowest cume figure ever. For the fifth consecutive month, KKBQ/Houston held the format’s largest cume. Legend: A “+” indicates a Classic Country outlet; a “^” designates co-owned Country stations in the metro; a “t” indicates a tie; and a “*” indicates a station that is a recent subscriber for which ratings were not currently available. Ranks are among subscribers.

Hol. PPM Top 10

Format-Wide PPM Ratings

Aggregate share for Nielsen Audio subscribing stations month to month.